First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

8. B. 5. N. S. 3. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. Chary Production & Operations Management -James. Ditworth Modern Production Management z6Y E. Chary Product3on and operation Management . 7. 4.1. Production & Operations Management -S. BUFF!.Muhlemann .4. 9.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . 2. 6.

: Perceptual Processes. contemporary issues relating to business situations process of change and Organizational Development. Sources of Value. Team Effectiveness : High performing teams. 3. 6. 2. 3. Attitude and Behavior. leadership and management roles.1. Theories of Motivation and their Applications for Behavioral Change. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. Organization Development : Organizational change and culture. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . polities at workplace. 4. Assessment of personality Traits for Increasing Self Awareness. role conflicts and stress organizational conflicts. environment of organization : Organizational Roles : Concepts of roles . Effects of Perception. Team Roles. size. Attitude and Value . Power and Polities sourced and uses of power. Leadership : Concepts and skill of leadership. technology. Perception. Motivation Concepts : Motives. Effect of perception on Individual Decision-Making.. 5. M. 8. 4. Organizational Design : Structure. Personality Types . cross functional and self directed teams. leadership styles and effectives contemporary issues in leadership. Effect of Values on Attitudes and Behavior. Organizational culture and climate. tactics and strategies. : Concepts of Groups and Dynamics Group conflicts and group decision making. Introduction to OB : Origin. Environment. 2. 7.5 Organization behavior 100 marks Course Content 1. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. Attitude and Values on Work Performance. role dynamics. Reference Text 1. Prasad (Sultan Chand) .Process of Personality Formation.

Normal.Measures of Dispersion . Hypergeometric .Binomial.Measures of Central Tendency .For Mean. Basic Statistical Concepts Summarisation of Data . Elementary Statistical Distributions .Spearman’s rank Correlation . Proportion.Etemonts of Matrix algebra . Un1orm 5. Simple Correlation & Regression/Multiple Correlation & Regression . Proportion & Standard Deviation .Frequency Distribution .Subjective Probability .From Random Samples .Test goodness-of fit 8.Elements of Integration & Differentiation 11. Proportion & Standard Deviation Testing equality of two Means.1. Student’s. Variance . Elements of Determinants 12.Bayes’ Theorem .Tests for specified values of Mean. Sampling distributions .Chebysehelf’s Lemma 4. Business Mathematics 100 Marks Course Content 1. Elementary Probability Theory: .Independence/Dependence of Events .Negative Exponential.Marginal & Conditional Probability . Statistical Estimation Point & !interval estimation & confidence Interval for Mean.One-way & Two-way Classification (for Equal Class) 10. Proportion & Vanance 7.6. Test of Hypothesis .Standard Normal (3).Relative Frequency Approach .Relative Dispersion. Chi-Sqare And Variance ratio (F) Distribution 6.Axiomatic Approach . Poisson. 2. Skewness 3.

Statistics for Management — Richard L Levin Statistics a fresh approach— D.Kurzeja Basic Statistics for Business & Economics — Mason. 7. 5 6.C. 4. 8.D. 3. Marehas An Introduction to statistical methods — C. Reference Text 1.Sanders Statistics concepts & applications — H.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. Siegel Statistics for Business with Computer applications — Edward Minieka & Z. Gupta & Vyay Gupta c’J’kas) P. 2.Schefler Practical Business Statistics —‘Andrew F. 9 10.S.H. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) . B.

e-Business. Reference Text 1. H. CRM. 2. 2. 1. Leased tines. 5. 3. LAN/WAN/MAN. VSAT. Web Server. Search Engine -‘Applications of Internet— ‘Websites. 9. 8. SCM. DNS Server. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. e-commerce. DSL Lines. various options for Networking for a business — Dial Up. Data Warehousing and Business Intelligence. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever.copper . This course will locus on conceptual knowledge about IT. 5. satellite . 6. Blogs. 10. Knowledge management etc 4. D. FTP. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 4.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. 7. email. Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. Journal of Marketing . 6. Various medium for communication — terrestrial. Components of networks. 3. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for.1.

11. R. Financial Times Prentice Hall Turner. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature.8. 5. 10. 3. S. K & Hedge. Function & Scope. 2. C. B. J. T. 13. A. 12. N. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . S. (2002) How to study: a shod introduction Sage Northledge. (2001) The student skills guide Gower O’Hara. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . 8. (1998) Studying @. (1990) The good study guide The Open University Giles. & Bingham. 9. 7. (1905) The mangers good study guide The Open University Drew. (2000) Developing essential study skills. & Whittaker L. V.University and college Kogan Page Buzan. (2003) The study skills handbook — 2nd Ed Macmillan Payne. S. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. Reference Text 1.1. 4. Cottrell. 6. & Buzan. (1998) Learning maps and memory skills. (2000) The Mind Map Book BBC Books Svantesson.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

India’s balance of payments and how is study can assist corporate decision making. Adhikanj. 2005. The Money Market & the Role of Central Banking 5. What business decision hinge on this analysis Reference Text : 1.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. 2. Himalaya Publishing House. An Introduction to the Economics of Growth & Development 3. Raj Aggrawal: Business Environment (Exel) 5. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. The Product Market & How it Affects India’s Growth Potential 2. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. How does Commercial Banking Effect industry & Business 6. The Business Cycle and how it is perceived o behave in the immediate future. 2. The Capital Market & its Vendibility 4. Economic Environment of Business.K Misra and V.privatization. HPH 4. PART II : The Economic Markets 1. The capitalist world economy and India’s position therein since 1990. What is needed to improve the situation.3. 3. if at all it is poor. The Scope & Subject Matter of Macroeconomics 2.Its Salient Features 4.globalization exercise and beyond. The World Bank and IMF conditional ties leading to the liberalization . The Fundamentals 1. Francis Cherunilam. Business Environment. S. The Money Market & How it Behaves 3.K Puri.2. Economic Environment of Business 50 Marks Course Content PART I. PART IV: India & the World 1. Business Environment— Aswathappa. M: Economic Environment of Busi . 2005 3. An Introduction to (he Indian Economy. 5. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. Himalaya Publishing House.

3. Multiple Optimum.Prohibited Routing Problems .Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .Concepts of Floats (total.Probability Assessment in PERT Network. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . . Jobs.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . Queuing (Wailing-line) Models . 8. Introduction to OR Concepts. Hungarian Method of Solution Maximization / Minimization .a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6.) 5. Application Potential to Diverse problems in Business & Industry. independent) .2.Maximization /Minimization .4.Duality Principle .Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT .Use of Slack Surplus / Artificial Variables . Maintenance etc. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis. infeasibility Redundancy Problems. 4.Deterministic Probability Models ..Maximization / Minimization Case Of Degeneracy .Group vs Individual Replacement Policies. Definitions of Project.Interpretation of the Optimal Tableau .Maxima Flow in Capacitated Network .Concepts .Post-Optimal Sensitivity Analysis. Formulation of Model. free. 11. PK-Formulae.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. Linear Programming (LP) :. 2.Shortest Route Problem . 9 Inventory Models . c-vector. Scope and Limitations.Solution Procedures for IFS and Optimally Check . interfering. Assignment Problem (AP) . Formulation of Model .Big M Method/Two-Phase Method . Linear Programming (LP) :.(Unique Optimum.Prohibited Assignments .Simplex Algorithm . Events .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10. Unbounded ness. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate. Genesis. New Product.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. Network Analysis . and Negative Exponential Service time.Concepts 7.Balanced /Unbalanced . and General Service Time. Diverse Problems – Graphical Explanation of Solution .Minimal Spanning Tree Problem .Balanced / Unbalanced .Concepts.Concepts. Transportation Problem (TP) Concepts.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure . Profitability. Formulation of Models.Problems.time analysis and Derivation of the Critical Path.Arrow Diagrams .Crashing of a CPM ‘Network .Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. Replacement and Maintenance Models :. Operations Research 100 Marks Course Content 1. Inventory.

12. R. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .Sasieni M. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . Methods & Problems . person.\Johra 3.Graphical Methods 13. 0. Gupta a. Kothari L : Introduction to Operations Research (Vikas) 8. Quantitative Techniques in Management — N. Operation Research .Zero .M.K. Sub-games Method for m x 2 or 2 x n games .sum and Non-zero-sum games Solution Procedures to 2-person zero sum games .Concepts . Quantitative Techniques in Management— J. n-person games . Wagher 6. Operations Research — V.Kapoor 7.D.KSharma 4 Operations Research. Taha 2. Game Theory .Application for Maximizing / Minimizing Player & Strategy. & othors 5.Saddle point Mixed Strategy. LP Note: The teaching of the above subject is to be integrated with the most widely available software. Reference Text 1. Principles of Operations Research — N.2 .

Performance Counseling. BPR.Skilling.2. 8. Personnel Turnover. Career Planning 6. Job – enrichment Empowerment – Job Satisfaction. Management of Organizational Change. Its Organization. Management Development Programmes. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. 5. Organization of Personnel Functions – Personnel Department. 3. Human Resource Management – P. Policies. Job Analysis. Training Methods. Incentives Schemes. Subba Rao 2. Mammoria 3. 7. Bhattacharya : Human Resource Management (Excel) 6. Manpower Planning. Dessler : Human Resource Management (Prentice Hall India) 4. Responsibilities and place in the Organization. Productivity and Human Resource Management Reference Text 1. Organization Development. HRD Strategies for Long Term Planning & Growth. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Training & Development – Identification of Training Needs. Job Description. K. Personnel Management – C. Performance Appraisal Systems – MBO Approach. Morale. Multi. 9.5 Human Resources Management 100 Marks Course Content 1.Organization Structure – Re-engineering. B. VSP Rao – Managing Human Resource (Prentice Hall of India) . D.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

823 marketing 4. Perrault and McCarthy – Mcgraw Hill India 3. Rajan Saxena – McGraw Hill India 4. Direct marketing 11. Consumer Durables marketing 6. Service marketing 7. 13th edition. Internet marketing 10. Koshi & Jha – 14th edition – perarson. Reference Text : 1.Kotler. Preparation of marketing and business plans 3. Marketing Applications & Practices: 100 Marks Course Content 1. Rural marketing 8.Mcmillan . Basic Marketing. Rural management 9.9. Marketing Management . Marketing Management – Indian Context Dr. Marketing Management – Ramaswamy & Namkumari . Strategic marketing principles 2. Fast moving consumer goods marketing 5. Keller.2. 2. Event & Media marketing 12. Field project involving preparation of marketing / business plan in any Industry verticals.

team mates & subordinates 6. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury .10 Selling & Negotiation Skills 100 Marks Course content : 1. Negotiation Strategies 3. Conceptual selling. Selling to peer groups.First year E1ectives 1. Strategic selling 7. Types of Negotiation 2. Selling skills — Selling to customers 4. Selling to Superiors 5.

3. Organizational Behavior by Fred Luthans (9th edition) 2. Martin Seligmani’s theory of Learned Helpossness. 8. Trust. Reference Text 1. Values. Feed toward Interpersonal skills — Delegation. 10. 11. Expectations.1. 5. Beliefs Positive thinking—. Humor. 2. Leadership — Theories a! Leadership. Learned Optimism. Leadership Styles Leadership — Leadership Styles. 9. 7.11 High Performance Leadership 100 marks Course Content 1. 4. 6. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. Feedback. How to Manage Conflict by Peg Pickering . Status. 12. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation.

The institution Will arrange guest lectures on various facets of this area.Krishna 3. Towards the optimal organizations (Indian Culture and Management) : Rayen. Sharma 2. K. Management Concepts from the Mahabarata: N.1. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. 6. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences.R.Mkhandelwar (New Century Delhi) 8. Reference Text 1.D.Gupta(Excel Books) 4. Participants will do desk research papers. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. New Delhi) . Management and the Indian Ethes G. Vedic management: Krishna Saigal (gyan Publishing House. pondicherry) 7. Indian Ethes for Modern Management : G.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. The evaluation will be through a project! term paper.

Single equations models with one and two explanatory variables plus ANQVA in regression analysis.D. Simultaneous equations models 6.10 Decision Science 100 Marks Course Content 1. Hetroscedasticity multicollinearity & distributed lag models. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.Vora • Quantitative Techniques in Management — J. Decision making under certainty.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous .2. 4 Statistical forecasting techniques 5. SSL. Identification problems: Estimation of structural parameters by ILS.. Competitive strategies 3. Auto correlation. & IV Reference Text • Quantitative Techniques in Management — N.

Analytical skills Reference Text 1. Methods for generating ideas 8. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Self-Reliance & Ability to Adapt 4.11 Managerial Process Skills —100 marks Course Content 1. Leadership 2. Entrepreneurship Project 6. Dynamics or Entrepreneurship —Commitment & Determination. Organizational Behavior by Fred Luthans (9th edition) 2..2. Creative Problem Solving Techniques 9: Lateral thinking 10. Creativity. Entrepreneurship. The Essentials of Managing Change and Transition – Harvard Business School Press . Entrepreneurship Project 7. Dynamics of Entrepreneurship — Opportunity Obsession. Dynamics of Entrepreneurship — Support (from Significant Others. Motivation to Excel 5. Tolerance of Risk 3.

4.2. Price to book value. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3.Debt Equity. with Necessary accounting adjustment for these ratios). net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Assessing Business Performance • Operational efficiency ratios (Gross profit. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. EV/ESDITA multiple • Capitalization ratios. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. Debt to Assets. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. l2 Analysis of financial statements IOU Marks Course Content 1. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Revision of Balance Sheet and P&L statement fundamentals. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain .

International Business . Government influence on trade 4.. FDI 6. 4.1 International Business . Reference Text 1. International Diplomacy . 12.Daniels and Radebouqh International Business . 5.University Assessment 100 Marks Course Content 1.0. PEST factors affecting International Business 3.Second Year . 2. International Trade Organizations 11. International HR Strategies . International Marketing 9. Overview of the International Business Process 2. Collaborative Strategies 8. International Trade Agreements 10. International Trade Theories 5.Third Semester 3. 3.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . Country Evaluation and Selection 7.

Conventional Strategic Management v[s Unconventional Strategic Management. 2. Strategy. Strategic Management Process: Vision. Problem solving skill. Communication Commitment and performance. 3. Group Project Reference Text 1. 7. style. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Its importance. Phases indecision making. Market Power. staff. 2. Strategy as planned action. Policies of an Organization. Mission. 3. Manager v/s Leaders Leadership styles 5.2 Strategic management 100 Marks Course Content 1. Decision making and problem solving. 6. Role of the leader. skill and Shared values 9. Management Control. Components of Management Information Sysstems 8.0. 4. systems. learning based. Elements. The Differences. Mokena’s 7 8 Models : Strategy. Group decision making. structure. Growth Acce orators: Business Web. Goal Philosophy. Process and advantages of planning Strategic v/s Operational Planning.3. Categories of problems. Changed Circumstance.

Benchrnarking exercise. Pillars of Marketing — SIPD strategies 3. Consumer durables & Services cases 11. branes 9. Marketing strategy— Overview 2. Sustainable competitive advantage— Porter’s generic strategys 6. Brand building — FMCG..1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Marketing Planning . 3.Caverns . optimization of pricing 13. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases . Marketing Strategy— Boyd. Competition analysis — Porter’s 5 forces model for competitive environment. managing multichannel systems 12. Market entry.campaigns 10.Introduction. Product line extension 8. Pruning of Product Reference Text 1.1. Market situation strategy Leaders challengers. growth and mature markets. Pricing strategy – value pricing. Advertising and sales Promotion strategy . understanding competitive moves and postures 5. followers. New product strategies— Innovation. Distribution Strategy – Designing of channel systems. 4. Communications strategy — Managing communications mix for products. Portfolio models — OCG and GE Mokinsey matrix . 2. 7. nichers 4.Optional Group — Marketing 3.

Evaluation of agency functioning. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . David A. Brand position and brand image strategy development. Advertising — Organizational structure of advertising agency and its function. Public relations & Publicity campaigns 11. Advertising and Promotion: An integrated Marketing Communications Perspective. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Event management 12. managing advertising campaigns Reference Text 1. Agency coordination archives. 5. 6. Media planning and Media research 9. Advertising Research 10. 3. advertising briefs. Advertising budget. 7. 3. The . Copy decision — Creation and production of the Copy 8. Persuasion and attitudinal change through appropriate copy development. Creative decisions 7. Consumer attitude and market structure 4. Role of advertising manager in firms. Brand objectives.3. San Diego University 2.1. 6.2 Integrated Market Communications 100 marks Course Contents: 1. 5.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . Advertising Management: Rajeev Sara John G. Myers. Sari Diego University Michael Belch. 4. Advertising objectives with specific reference to DAGMAR. George Belch.

Reference groups 5. Post purchase behavior and cognitive dissonance. Opinion leaders. 9. Role of Culture and subcultures: Family: 6.3 A. 7. Reference Text 1. 5. 7. Consumer adoption process and diffusion of innovation. Consumer decision process: Problem recognition. 6. Application of Consumer behavior Studies in Consumerism in India and global markets. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Situational influences. 4. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. Search and evaluation of alternatives: Purchase process. 4.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 3. Consumer Buying Behavior 50 marks Course Content : 1. 8.1 . Diversity of consumer behavior Role of consumer behavior in marketing strategy. Attitudes and Personality. Concepts . Motivation and involvement. External influences: Group behavior: Social class.3. Organization buying process: Roles of buying centers Decision making units. 2. 2. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) .

Marketing Research —Hair.3 B Market Research Applications 50 marks Course Content : 1. Usage altitude studies. 4. Day (7th edition John Wiley & Sons) 5. Reference Text 1. testing for association 3. Field project on market research on any functional / industry verticals. Bush. SPSS applications data base. S L Gupta Marketing Research (Excel Books) . Role and value or market research in marketing (framework) 2. 6. Ortinau (2nd edition Tata McGraw Hill) 2. Data analysis — Tabulation. Marketing Research Text & Cases — (Wrenn. Brand tracking study 8. advertising. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. interpretation of MR reports. Television viewer ship surveys. Perceptual mapping applications in market research 5. Applications of MR in consumer research. Kumar. Dependence analysis: discriminate analysis. Alvin. Report preparation and presentation. Stevens. test marketing. Loudon Jaico publication) 3. Marketing Research — Aaker. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Raiendra Nargundkar : Marketing Research (Macmillan) 7. how to read ORG Nielson’s store audit report 7.1.3. combination with duster analysis: conjoint analysis. Marketing Research — Burns . Media effectiveness study: Annual readership survey of print media etc. Bush Ronald (3rd Prentice Hall) 6.

establishing and revising territories. 7.Management o sales force — Stanton . coupons etc.Job and role of Sales Management in Organizations. Sales management — Still . 4. training.1.Spiro McGraw Hill International 4. traden discounts. Cundiff & Govani Prer lice Hall India 2. Selling of services as opposed to selling of tangible products — selling process. selection. Reference Text 1. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix.3. Hair & Bush Tata McGraw Hill 3. Time and Territory Management — Territory Planning. 8. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. The Selling functions — The importance of systems selling in contemporary environment. planning and setting goals . 6. 2.4 A Sales Management & Sales Promotion 50 marks Course Content 1. Sales Management — Futrell 6th edition Thomson South Western . 9. Sales -management Planning. Sales Organization and its evaluation . 5. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. Sales Management Planning — Forecasting. methods of territory design including computer models. Sales incentives and sales compensation. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. — process of researching. assigning sales people to territories route planning and territory coverage.— Sales Management -Information Systems. Professional Sales Management—Anderson . and development of sales Personnel. bases of territory design. 3.

8. Excise duties etc. packing and transportation.1. Financial dimensions of dealer management. 5. 3. 9. L. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. rural markets and services. Reference Text 1. warehousing material Handling.development and motivation and performance appraisal of channel members. 4. Distribution Budgeting and control systems: Cost of distribution: inventory. Channel design and management for consumer.3. use of power bases. training. 2. Octrol . Channel selection. Logistical Management Donald J Bowersox 2. Sales and distribution management (Excel) . Management issues in distribution viz. 6. K Khanna 4. opportunities and strategies ERP solutions .4 B Distribution & Supply Chain Management 50 marks Course Content 1. Tasks and responsibilities of channel members. industrial products. Logistics Management Bowersox & Class 3.opportunities and challenges. 10. LST . order processing. Supply chain management —issues. disputes etc. 7. channel conflict. Physical Distribution Management Logistical Approach Dr. Gupta. Fiscal levies / regulations in distribution CST .

Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. 7. Strategic Brand Management — Noe! Kapferer 4. 3. Strategic Brand Management — Davie Aaker 3. 2.3.Lehman 2.1. product. 9. Product Management . 5. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. Building strong brands .keller . 8. 6. 4. Introduction to product management. 5 A Product & Brand Management 50 marks Course Content 1.

Pricing of Turn Key Project . Target Pricing . Warehousing decisionsTransportation Decsion .budgeting Samples. Soul selling agency to Direct selling to Trade Cannels .Application of DOF.Bayesian Decision Theory and Pricing . Analysis of Marketing Costs in terms of Engineered Costs. K.1.Submitting Tenders .Pricing of Join Product and Application of Linear Programming . Impact of marketing strategies on Organization structure design and consequent financial implications. Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost .Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Territories.5 B.3. Chaterjee .Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .Pricing of New Products under ROI Concept .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing . to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Notional Pricing .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force.Mechanism cm Marketing Performance .revenue .Financial Incentives.Deliver Route Decisions .Dual Pricing . Marketing Finance – Dr.Economics of directs rating by manufacturer.Budgeting Sales fore efforts . .Applications of DCF Technique.Cost Analysis for Distribution alternative Financial Analysis for switching over form.Developing and Launching New Products and the of Investment in Life Cycle of Product .Credit decisions and Credit Policy . b) c) d) Reference Text 1.Government Price Control . Export Marketing and Finance . Policy Decisions and Marketing Finance . B. Capacity (fixed) Costs and Managed Costs . The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions.Investment Framework by ROI Management of Sales Revenue Analysis. Customers Orders etc. MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . Channel.Approaches of Government Bodies to Development Fair Price’ . of Revenue by Products. Export Costs and Export Pricing .

2.duty drawback – procedures to claim REP license and cash assistance – export house etc. D/A Letters of credit etc. 3.economic environment — India’s trade relations with other countries — government assistance for export.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. foreign market channels & global logistics — study of USA. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure.Onkvisit and Shaw International Marketing . Middle East. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment .6 International Marketing l00 marks Course Content 1.1. 4. Canada. International Marketing . Financial transactions s between exporter & importer open account D/P. 2. Reference Text 1. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks .Marketing Electives: 3. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. Latin America. South East Asia Europe for export potential. 3.Cotera International Marketing .Keegan International Marketing . Africa. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies.Bhattacharya . 4.

Relationship Marketing 17. Trends in retailing 3. Store layout. Retailing Management. Retailing Management – Michael Levy 2. Retail Management – Barry Berman & Joel Evans 3. Retail Management Information Systems – Use of New Technology 12. – Text & Cases –Swapna Pradhan 4. 14. Super Market / Departmental. Supply Chain Management 18.7 Retail Management 100 Marks Course Content 1. 15. Role of personal selling in retailing. Stores /Chain store Management 13.Recruitment and Motivation 7. 8. 16. Retail Marketing 11. Retail Merchandising and Shop Displays 5. Retail Strategies 10. Comparative retailing across the World. On-line retailing 20. Retail Management – Lusch Dunne 5. Managing People at Work . Retail Advertising and Sales Promotions 6. Retail Management – Gibson Vedamani . Place of Retailing in the Marketing Mix 2. Trends in retailing should include the Indian as well as the international context Reference Text : 1.3. Inventory control and Financial Management 9. Communication and Customer Relations.1. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Retail Economics 4.

Industrial Pricing Decisions. 3. 13.Hutt ( Arzona Statte University) Thomas W. J W Gosney . CRM Essentials. selling to Govt. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. 4. Tools and Applications : JAgdish Seth & Parvattiyar 6. High Technology & Commodities 5. New Product Development. Industrial Marketing Environment. Bidding for contracts.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. Distances between Industrial & Consumer Marketing 2. Types d Customers. Introduction to Industrial Marketing. Speh (Miami University ) – Published by Holt Sarenders. Negotiated selling. 11. 2.3. Industrial Marketing – Analysis. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. 7. 9. Derived demand concepts . Types of buying situations Segmentation 3. CRM : Emerging Concepts. Jagdish Sheth & G shainesh 5. customers 10. 4. 12. 6. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management.1 8 B2B Marketing & CRM – 100 marks Course Content 1. 8. key account management concepts. B2B Product Decisions. Branding of Industrial. Planning and Control By Reeder Edward C .

Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural of rural/cottage industries – artisan products. Rural Marketing . 3.Agricultural Marketing in India – Asharya – Oxford I B H . Rahman – HPH 2.Rural Marketing – R V Badi. 8. Rural Marketing – C G Krishnamacharyulu.The Rural Marketing Text Book – pradeep Kashyap.3.Perason Education 4. 3. Siddhartha Rant – Biztantra 2005 Additional readings 1.1. 2005. 2/e. lalitha Ramkrishnan.Vikas publisher 3.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ).Habaeeb Ur. . 4. Reference Text : 1. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. 6. Rural Marketing – Sukhpal Singh. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. N V. 7. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. Rural marketing environment. 5. urban markets 2. Badi – HPH .9 Rural marketing— 50 marks Course content: 1.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product.

10 Marketing in Non. 5. Small savings. 2.profit Organizations —50 marks Course content 1.Social marketing perspective and viewpoints Kotler. Measurement of effectiveness of social marketing Programs. 4. Marketing of NGQ’s Reference Text 1. 4.1. Jha S. M. S Y – Social marketing for social change Lazer. 6. 3. health management.3. Rational of Social Issues on the Indian Context. afforestation. 3. William . Attitude Formation and Change Marketing of family planning Marketing of literacy. 2.-Social Marketing Quraishi. Philip – Social marketing .

Perception & Brand Switch. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 4. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. 5. 8. Reference Text : Quantitative models in marketing – By Willam King . The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. 11.11 Quantitative Models In Marketing 50 Marks Course Content 1. 12. 9. 2. 6. 3. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. 7.3.1. 10. Price-elasticity of Demand.mix. Consumer Behavior Models: Attitude.

4.12 Marketing Audit —50 Marks Course Content 1. 6. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1.3. 2. 7. 2. 9. 5. 8.1. 3. HBR articles HBR and lvey league cases . 10.

Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations .1 Advanced Financial Management UA 100 Marks Course Content 1. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan .Risk Analysis. Infrastructure Financing • Issues & Considerations Financial Feasibility.Corporate Finance. • Financing Options . 2.FIPS / RBI • Merchant Banking . • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities.OPTIONAL GROUP — FINANCE 3.2. Interest rate structuring. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities .structuring & evaluation Off-shore I On-Shore Instruments.concept of shareholder value. Indian financial systems Reference Text : 1. Pricing & Earning Model) • Financing Options 4. 2. Maximization. • Financial Interest Rate Swaps Treasury Function in corporate.Role & Functions . 3.Loan Syndication IPO – Primary Issue Management 3. Multiple Option Bonds . Financial engineering • Financial Benchmarking -. Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. bond valuations.

3. Alternation of Articles • Membership of Company . Annual general and Extraordinary general meeting Quorum. RECORDS. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend.Meeting Statutory. Deeds.Powers of the Board Remuneration –of Directors.Appointment of Managing Directors -Qualification of Directors .Board Meeting . its registration and procedure for changing the name • Articles of Association. Reconstruction Arrangements and Compromise and the Provisions relating thereto .2. Private Companies. Kinds of resolutions and recording of minutes . proxies. Payment of interest out of Capital. 4.Amalgamations.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. Investments and service of Documents • Legal provisions relating to holding Companies.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors . Unlimited companies 2.Auditing of Cost Accounts . Fixed ass 3.Annual returns and penalty for failure to submit returns .Books o Accounts to be kept and inspection -Appointment auditors .Contracts. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. RETURN ACCOUNT AND MEETING : Register of members and debentures holders. voting procedure.Reduction imposed on Directors – relating to mismanagement .

Shah 2.Procedures to be compiled with . M. M. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . SEBI Regulations. Avtar Singh Company law 3. SEBI Guidelines. FENA and SEBI Reference Text 1. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. Expert knowledge of Company law 2. Basic Knowledge of RUTP. Ramaiya Company Law . S.Unfair Trade Practices. SEBI ACT.5. SEBI Procedure Book Reference : COMPANIES ACT : 1. SHAH Company law 2. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. Lectures on Company Law by S. M. Chakravorty LEVEL OF KNOWLEDGE : 1. Company Law by Avtar Singh 3. SEBI Rules.

Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4. Currency yield. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5.2. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. duration. B/BV Multiple and their determinants .3. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio.3 Financial Markets and Institutions 100 Marks Course Content 1. Bonds • • • • • • • Bonds mathematics (YTM. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. convexity. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding .

Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9.t. Financial Markets and Institutions by Anthony Saunders. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. 3.r.6. Mutual Funds • Structure & Important regulations W.Tata McGraw -Hill Publication 2. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Commercial Banks • Understanding the Balance Sheet. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Evaluation of Mutual Fund performance etc will be given . Portfolio Management. SEBI Guidelines (available on net) on Mutual funds. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10.

. fixed exchange rates. • The rise of private world money. 3 Theories of exchange rates. purchasing power parity & Fisher open theorem. Gold Standard. international cash management. foreign exchange swaps. Hong Kong & Singapore. • Foreign Exchange exposure. The changing nature of world money.3. International Money. international asset pricing theories. Options. Historical perceptive on exchange rate. • Derivatives Pricing & Analysis. 2.2. • Demand supply & elasticity in foreign exchange rate determination. forward contracts financial futures & Financial swaps.4 International Finance 100 Marks Course Content 1. • Exchange trading & position.  Syndication. Offshore banking. • Inter war instability. • Purchasing power parity theory. • Balance of Payments theory. Capital & Foreign Exchange Markets with reference to New York. fluctuating exchange rates case for fixed or fluctuating exchange rates. •Capital Budgeting for international projects. London Tokyo. Financial Aspects of International Negotiations. Bretton woods. Swaps. Operations of foreign exchange markets. •Currency options fixed income analysis & interest rate options. foreign exchange arithmetic. Fundamental equilibrium relationships covered interest parity. transaction & operating. modes & mechanism of spot & forward • exchange contracts.

• International capital -flows & shocks. history & status. European Currency Unit.. International Finance . Euro-currencies. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. : 1. • International debt problem .R U.its origin. 4. their mechanics & impact. .•. Euro-dollars. Innovative International Financial Products. • C.Avadhani Foreign exchange Management . • International liquidity & SDRs. 2.

Statutory regulations under Companies Act. and implications thereof Vis.Cases Studies of specific instances of Mergers. Viz Mergers Acquisitions. Spin-off etc. mergers etc. Stump Sates De Take overs. Amalgamation.Vis Compliance therewith. Valuation .Damodaran . 3.a. 4. human resource capital. SEBI Regulations Listing agreements allied bodies Vis. Need for restructuring 2. 5.2. 6. Leveraged buy-outs 7. Acquisitions & Corporate Restructuring 100 Marks Course Content 1.5 Mergers.Taxation aspects of restructuring. Various forms of Restructuring.3. Other implications of take-overs mergers etc 9. Reference Text : 1. De-mergers etc. Valuation – Copeland 2. Valuation of business brands. Doctrine of due diligence 8. intangible assets etc.A-Vis strategic.

for a single stock Expected Return. • Diversification of Risk.6 Security Analysis And Portfolio Management 100 Marks Course content 1. Concept l Market Portfolio. EFFICIENT MARKET HYPOTHESIS (EMH): . • Return on common stock under uncertainty. Systematic and Unsystematic risk 2. Correlation Coefficient • Two asset portfolio case. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. Concept of CML (Capital Market Line).FINANCE ELECTIVES 3. • Random walk theory • Weak. Variance of Return. Monday Effect 3. • Slope of security Market Line (SML) • Properties of any asset on the line. Risk And Return • Simple determination of stock market price using time value of money . Prentice Hall of India (1995) . MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem.simple one period and multi period case. Measuring of Covariance definition and Simple Numerical Example. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . Sorrowing and Lending rates. Marches Model : Objectives Function and Constraints. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. Meaning of Efficient Frontier / Set. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. 4. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. 6. 5. • Slope of security market Line (SML) • Properties of any asset on the line. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. Concept of probability Distribution of Returns. Risk Free rate. • Co-movement of two Assets returns.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM.2. January Effect.Introduction.

• Disposal Management. • Wastage Control. Strategic Cost Management — Dr. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. • Product Life Cycle Costing etc.2. with reference to strategic: assessment of cost & managerial performances. 9. 8. Girish Jakhotiya . • Business Process Re-engineering. Strategic Cost-Benefit Analysis of different business restricting propositions. Govindaraja 2. Value Chain Analysis & Long Term Cost Management 5. Strategic Financial Management — Dr. 3.7 Strategic Cost Management 100 Marks Course Content 1. • Total Productive Maintenance. Activity Based Costing • Target Costing 4. with reference to core competencies. Objective Based Costing 6. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering.2. 2. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. • Total Quality Management. strategic advantages & long-term perspective of cost Management. Reference Text : 1. Balance Score Card Concept 7. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Entrepreneurial approach to cost Management. Cost Audit & Management Audi under companies Act. • Energy Audit. Securities Analysis and Portfolio Management.

Cross. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. 9. 5. Sales Tax. etc. Illustrative List of Sections 2gB).3. Planning of Corporate indirect taxes (including Customs. 8. Stamp Duty. Taxation of Foreign Company (Brief Overview) 6. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Excise. 6.Singhar.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. 2(18). 2. 115-o: 801 A: 79. 3. 72 A. Study of Specific Sections 3.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. 2.) 8.2. I0.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . 33Ac. Developing and Underdeveloped Economics Corporate Tax Planning 1. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. 4. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. 7. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. etc. Modvat Ociroi. 115JA. Indirect. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. 11. 73 Exp. Company as Taxable Entity — Distinguishing Features. Tax Planning through Specific. when compared with other Taxable Entities.

Risk management In Banks 7. 4 5. Introduction to insurance 12. Special Issues in Indian banking sector • Narasimham comm.9 Banking and Insurance 100 Marks Course content 1. Opening up of sector in India and challenges 16. New Delhi/Deep & Deep / 2005 .Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara..3. Structure. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. 2. Growth and Development iii Insurance in India 13. Range of products and services of insurance 14. Introduction to Banking. 6. Year 2002. Year 2001. Rao. Cooperative bankis. Role of banks in an economy 3.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11.Western/2001. 8. 7.2. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Australia / South. Netherland / kluwer Law in /2004 Banking Supervision . Study of bank balance sheet and profit and loss account 5. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. By Sarkar A N. Chichesler/John Wiley!2004. 9. 3. Commercial Banking The Management of Risk. Regulatory role of RBI and its monetary policy 9. growth and development of banking in India 4. Strategic Business Management and Banking.2nd By Frster Donald R/Gup Benton E/ Kotan James W. RRBs and rural banking in India 10. Treasury and funds management In banks 6. 2. Regulation and reforms in Indian insurance sector Reference Text: 1. Assets liability management in tanks 8. Fund management in insurance sector 15.

Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO. 2. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Directional Strategies (A naked Call/Put/Bull Call/Spread etc.3. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3.10 Derivatives and Risk Management 100 Marks Course Content 1.2. Basic Option strategies Trading 1.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula . Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2.

Applied Derivatives – Richard .2. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. 5. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. Future & other Derivatives – by John. Options. 4. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . Rendleman . A handout on trading strategies will be given to the students. j.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. C Hull 2. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. •Elasticity (Beta ) of an option in the CAPM framework.

• Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. Currency yield. duration. (Returns delivered by Indian Mutual Funds) . Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance. • Government bonds & Corporate bonus (Credit Rating. Default Risk) MUTUAL FUNDS • Structure & important regulations w. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. Treyner. zero coupon yield) Term Structure & Theories Behind term’.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM.2.t. convexity. Effect o Globalization (Fed Watching ) etc.r. AMC’s Reputation etc Actual Performance of Indian MF.3.

Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. • Case Studies Reference Text: ICICI Notes on Wealth Management . time Mgmt. Role of Banks & Private Banking • Environment.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. closing etc. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. Monitor & Review • DEC Of Interpersonal Negotiation. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting.

2. Profit Measurement through Statistical Copulating. 11. Evaluation of Training Expenses 6. Cost of Control 5. Linear Programming and Accounting Information Model. • Prom Measurement through Statistical Correlating. Application of Learning Curve Models to Profit Planning. • Opportunity cost .Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . Productivity Costing and Management. 15. 10. Opportunity cost . 9. Application of Probability to Cost Control.12 Quantitative Models In Finance 50 Marks Course Content – 1. Reports. • Cost Volume . Volume . Capacity Utilization and Contribution Margin. • Probabilities Profit Budgets. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4.A Practical Approach. Profit planning and budgeting • Break.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. • PERT-Cost. Mode? or Human Resources Utilization.Cost Analysis . • Forecasting and Measuring wit Correlation Analysis. 14.The Multiple Regression Analysis Approach. • Volume .Work Analysis. 13.3. • Capacity Utilization and Conduction Margin.Cost Analysis The Multiple Regression Analysis Approach. 12. 3. Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning.An Application of Mathematical Programming.2.An Application of Mathematical Programming . 8 Controlling Inventory .

Even Analysis and Linear Programming Application of Curvy-Linear Break .Even analysis. 7. • Linear Programming and Accounting Information Model. Practices and accounting frauds . Profit Planning And Budgeting • • • • • • Break. • Productivity Costing and Management. Reports. Cost Volume . Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization.5.A Practical Approach • Application of Probability to Cost Control.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Costing And Pricing • Role of Cost in Pricing Joint Product. • Controlling inventory . Probabilities Profit Budgets. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. • Application of L P to Determine Profitability of Products Involving joint Costs. • Multiple Product Costing and Multiple Correlating Analysis. PERT-Cost.Work Analysis. 6.

Approaches to Valuation 2. Corporate Finance • Aswath Damodaran. and CFROI Reference Text : • Koeller.Valuting Private Companies 6.3. Loose Ends •d. Southwestern Publishing. Corporate Finance • Brearly Myers . 1st Edition. Choosing the Right Model d. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. • Ross. 2000. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Examples of Valuation 3. 2002.13 Corporate valuation 100 Marks Course Outline 1. EVA. Jafle. • Palepu. John Wiley & Sons. Relative Valuation a. Value Enhancement DCF. Valuation of Companies in Emerging Markets: A Practical Approach. Valuation in Acquisitions 8. Valuation: Measuring and Managing the Value of Companies. Brand Name Valuation 5. 2005. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. 3rd Cdition. John Wiley & Sons. and Wessels. Healy. • Pereiro. Business Analysis and Valuation Using Financial Statements. Option Pricing Applications in Valuation 7. Basics and tests b. Westerlield. Basics b. Valuations . Discounted Cash flow Valuation a. and Bernard.2. 4th Edition. Goedharl.

Ten Territories. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique .14 Marketing Finance 50 Marks Course Content 1. of Revenue by Products. Channel. 3. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. Customers Orders etc. • Analysis of Marketing Costs in terms of Engineered Costs. • Export Marketing and Finance .3. 2. Mix and Linear Programming.2. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions.

Reference Text: • Marketing Management A Finance Emphasis B K. • Impact of marketing strategies on organization structure design and consequent financial Implications.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. • Warehousing decisions • Transportation Decision. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4.• Financial Incentives.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget .Chatterjee • Finance Sense Pasanna Chandra . Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments.

15 Fixed Income 100 Marks . KS Moorthy • Managing Brand Equity D A Aaker 3. F. Roller.2.• Marketing Models (Chapter on Pricing) Gary L Lilian.

Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. Ladder & Bullet Strategy 3. . Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet.Fabozzi Frank McGraw Hill International 2. The Hand Book of Fixed Income Securities. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5.Swaplct Parity 7. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1.Course Content 1. Swaps : Richard FIavell — John Wiley Publications. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4.

organizational design for change and innovation Reference Text : 1. learning organizations. impact of mergers. life cycle.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. acquisitions & globalization on organizational structures and effectiveness 5. boundryless organizations. Thomson Southwestern 2. Robins Khandwalla. power & politics 6. size. conflict. Daft. Organizational design & effectiveness 3.3. managing dynamic processes decision making. network organizations. Tata McGraw Hil. P. Determinants of organizational structure — strategy. N.OPTIONAL GROUP — Human Resources Management 3. Evolution of organizational theories. 2. 1992 . environment and culture 4. New Delhi. virtual organizations. Organizational design for excellence . P L Organization Theory and Design Current Edition. technology.

P. E-learning and use of technology in training 12. (training budget. budget training programmers. Learning organization 4. Overview of Training in Organizations (Role of training. Strategies and Practice 2. Cost Benefit Analysis and ROI 13. Training Need assessment. Motivation & Performance 5. seminar etc 15.3. Implementation of Training 10.2 Training & Development 100 Marks Course Contents: 1. Traditional training methods 11. McGraw Hill Publication (International Edition) . Introduction to human resource development 2. Training Audit Reference Text 1. Training evaluation. 3ed. Training Administration. Competency modeling and mapping 8. Effective Training Systems.3. design training calendar /schedules) 6.Principles of Adult Learning. Management Development 14. Designing Training Modules 9. Planning & Organizing conferences. Employee Training and Development by Raymond A Noe. 7. structure of training) 3. Nick Blanchard James W Thacker Second edition Pearson Education 3.

France & Britain.3. 2. • Indian experience. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. 6. 6.Growth & development of IR • History & development of 1k  Pie independence  Post independence. 3. HR approach. 5. • Experiences of Germany. • Kaizen. Labour welfare in organized sector.3.Social Welfare • Concepts of economics & social welfare. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. Comprehensive IR model or interalist & externalist approach.  Post Liberalization. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. • ISO. Reference Text .  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. Workers Participation In Management. • Union recognition. Management of Conflicts as related to IR aria different methods of resolving conflicts. • Role of TU • Role of state 4. • Suggestion schemes. 4. Role of management and corporate social responsibility. Quality circles. 5. TQM. Gender Equality.

Appraisal forms and formats 7. Himalaya Publishing House 4. JD and PA 5. Types of competencies---Behavioral and Technical 3. Competency Levels 5.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. S. Competency Description 4. Mamoria. Measuring or Mapping Competencies 7.Objectives. S Dynamics of industrial Relations in India. Appraisal Interviews 11. issues and Problems 4. competency at work 2. Dynamics at Industrial Relations in India.3. Appraisal Communication 10. Mamoria C S Mamoria. Legal and Ethical Perspectives in PA Reference Text : . Process of Performance Management 3. & S. Measurement in FA 8. Feedback Mechanism B) Performance Management 1. C S & Mamoria. Gankar. V. Conducting and Operating Assessment Centre 10. Career Development 13. S. M Industrial Relations Conce1nual & Legal Framework. Assessment Centre 9. BEI 8. Himalaya Publishing House 3. Oxford University Press 3. Designing competencies Dictionary 6. Himalaya Publishing House 2. Role of Assessors in an Assessment Centre 11. Industrial Relations. Performance Feedback and Counseling 12. Designing tools in an Assessment Centre 12. Objective pf Performance Management 2. Process and Documentation of PA 9. Concepts of competence. Venkata Ratmam C. PA. A. Methods of Performance Appraisal 6.1. Sharma.

Markov Chain models for manpower system. Integrated Budget for manpower management. 7. Developing manpower strategies. A Simulation model for manpower planning. An econometric model for national manpower planning. Manpower forecasting for managerial staff. 13.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Management Science and manpower analysis. Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. technical labor. 5. Quantitative and qualitative approaches to manpower economy. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. 11. 8. 6. setting manpower standard. Mathematical models anti manpower planning.3. 4. 9. Manpower planning as an integrated part of business planning. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. . Human Resource Audit 1.• • • Performance Management by Julie Freeman. 12. The Pie-requisite for manpower planning. observation. questionnaire The HRD Score card and writing the HRD Audit report. 10. 3. 2. 2. Mathematical models for stall structure evaluation. Planning careers: Managing career structures and evaluating maintainable career policies. Controlling manpower costs. 3. 4. Demographic and ecological models for manpower planning.

14. Gratuity Act 9. Human Resource and Audit — T. 12. Industrial Employment Standing Orders.Rao 3. 6. Apprenticeship Act Reference Text: Bare Acts . Subha Rao 2. 11. Human Resource System — T. ESI Act. Minimum Wages Act.Reference Text 1. Industrial Dispute Act. 5. MRTU & PULP. Payment of Wages Act. Factories Act. Provident Fund Act & Misc Provision Act.3. 10. Contract Labour (Regulation & Abolishing) 13. Shops & Establishment Act. Personnel & human Resource Management — P.V.V. Payment of Bonus Act 8. 2.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. 3. Workmen’s Compensation Act 7. 4.Rao & Udai Pareek Human Resource Electives 3.

Retrials and Social Security. taxability of stock options . Costing the CTC of each element of Compensation Structure (excluding stock options) 7.choosing a partner. Converting Remuneration Survey results Into a Salary Proposal 15.3. Superannuating. Benefits. Arriving the CTC of art employee/candidate — costing elements. Understanding Elements of Compensation Structure — Fixed . Consumer Price Indices . valuing stock grants. benchmarking. Cash. Equity Compensation Plans—objective of equity compensation. conducting a survey. Understanding Provident Find.3. Variable Pay / Incentives/ Stock Options 6. ageing of market data 14. Bonus under Payment of Bonus Act 9. Reward Strategies — Articulating and understanding business context for reward strategies 3. target position. SEBI Guidelines. Making a salary offer to a candidate— understanding salary ranges 13.7 Compensation and &Benefits 100 Marks Course Content 1. Human Resources Philosophy and Approach 101 an Organization 2. Understanding income Tax 11. Remuneration Survey. Types of Variable Pay 10. percentile. Understanding inflation — Neutralization of Inflation — Dearness Allowance. understanding median . C. arriving at a comparator. Elements of Reward Strategy — Understanding Reward Management 4. Compensation /Remuneration place In Reward Strategy 5. types of Stock Plans. designing a salary offer template 12. ESIC. Gratuity.

2. Textbook of HRM — P.. Data Collection & Analysis including Climate Survey 6. Snefl. Worley Christopher C. Managing Human Resources — Bohlander.3. Group and Individual Techniques Reference Text : Cummings Thomas C.8 Organizational Development 100 Marks Course Content 1. . Organization Diagnosis & Diagnostic Models 5. Shermn 3. Subha Rao. Approaches to OD .Reference Text: 1. Understanding Organizational Roles • OD Intervention theories and methods Large Systems.. Action Research 3. Process of Change 4. Definitions underlying assumptions and values of Organization Development 2. Essentials of Organizational Development and Change.Systems Approach.

usage of personality tests in personnel selection and critical issues related to personality testing. multiple correlation. Characteristics of scientific measurement techniques. different type of aptitude tests.retest reliability using single form. • Objectivity in administration and scoring. methods of calculating validity . cut-off scores. • Reliability : relative reliability and absolute reliability types of reliability . concurrent validity. Reliability.D. split-half reliability. 8. factorial validity.N. issues related to systematic observation and judgment in behavioral assessment. retest reliability using equivalent form. tetrachoric correlation.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. importance and usages of aptitude tests in personnel selection. ANOVA. 3.Recbardson reliability: factors affecting reliability estimates. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. ia1ues and other behavioral tools and their importance in personnel assessment. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. 10. construct validity. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. 2. Ethical and Social considerations in testing in organization. • Validly : types . attitudes. expectancy table. Behavioral assessment in personnel selection. objective measurement of performance and other job related behaviors. 7. Aptitude testing difference between intelligence and aptitude tests. Essential consideration of selecting a test. 6. differential predictors. Validity and Standardization. face validity.3. Kuder . approaches to behavioral assessment behavior observation.. Assessment Center approach in personnel selection and performance.simple correlation. scope and limitations in organizational set-up. 4. Factor-analysis. validating criteria. biserial correlation.3.operational and predictive validity. item analysis.Voca . and behavioral assessment. tests o vocational interests. Fairness and bias in testing. issues related: to intelligence testing in personnel selection. Regression Analysis n personnel selection. creativity and tests for measurement of creativity. and norms development. personality testing different types of personality tests. item difficulty . Psychological tests use. Role of test users. Reference Text: • Quantitative Techniques in Management . measurement. Measurement of intelligence arc general abilities different type of intelligence tests.

Emerging Business Realities 2. Measuring Learning: The Intellectual Capital 8. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Sharma 3. Organizational Learning : A Capabilities-Based View 4.• Quantitative Techniques in Management – J. Knowledge-Creation and Acquisition Processes 7. Knowledge-based Competition 6.3. Why Organizations need to Learn 3. . Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. K.10 C Building Learning Organizations 50 Marks Course Content 1.

Stress & personality 7. Stress & thought process learning 6. Stress & motivation 8. Leadership styles in stressful & non-stressful situations Reference Text 1. Verbal & non-verbal Indications of stress 9. D 2. Occupational Stress 3. You Can Win — Shiv Khera 3. Nature of stress 2. I’ M Ok-Youre ok — Thomas Harris M. Stress & management of change 11. Notes complied and given by Faculty .3. Stress & conflict 12. Role stress 4.11 Stress Management 50 Marks Course Content 1.3. Source of managerial stress 5. Assessment of stress 10.

ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. Evaluation-Selection of Equipment Requirements its-optimization 5. PP & Inventory Control .1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1.4. Layout-models-optimization 6. Elements of PPC . services. MRP . GT. Capacity Planning —models 10.By Samuel Eilon 4. Advanced Concepts like JIT. types 8.L. KANB. Production Plans-an overview.By Seethararma L Narasimhan. Mc Leavey. Jhamb 3. Bony . Production Systems-operations.types. Why bark. Batch Scheduling-models-optimization 14. Production Planning & Inventory Control . Agile Manufacturing Reference Text 1. Product-Process Technologies 3. models 2. Resource Planning:-models 11. Line Balancing-models-optimization 7. Manufacturing Planning & Control . Aggregate Planning –models-optimization 12.II. Evolution of Production Systems. Process-Product Matrix. manufacturing. Robotics. C.John F Magee 2. 4. Jacobs .By Vollman . FMS. Dennis W. Peter j Billington 5. Production Planning —g & Control .Optional Group — Operations 3. processes. Batch scheduling-models optimization 13. CIM. Demand Management-models 9.

SCM by Rahul Altekar Logistics Management by S. Barriers to integration 14. Integrated Supply Chain Management 13.C. inventory Planning I Inventory Control 8.3. Outsourcing Reference Text : 1.Ailawadi & Rakesh Singh Logistics Management by K.4. Logistics Organization 9.Shdhara Bhat Supply Chain Management . 2. 3. Warehousing 5. Application of IT in LSCM 7.2 Logistics & Supply Chain Management 100 Marks Course Content 1. DRPIMRP 6.Saha’ .Forecasting 3.. Logistics Measurement 10. 4. Transportation 4. Logistic Costing (Activity Based Costing) 11. Basics of Supply Chain Management 12.Basics or Logistics 2.

e) Past Consumption Analysis Technique f) Moving Average method.procedures and practices b) Objectives. under risk. and under uncertainty. responsibility and limitations c) Sources of supply and Supplier selection. scope. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. policies . 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids . g) Exponential Smoothing 3) Purchasing a) Purchasing principles. 4) Purchasing and Procurement Activities under Materials Management. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). g) Organization based on Commodities.3. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. h) Organization based on Location.4.3 Materials Management 100 Marks Course Content 1) Materials Management an overview a) Introduction. d) Elements of procurement cycle.

b) Types of stores and benefits of scientific storekeeping. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions . f) Role of Purchasing Committees/ Purchase Managers. c) stages of scientific codification. c) How is au Indian standard evolved d) Advantages of Standardization. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. e) Classification on the basis of usability of materials. c) Categories of importers d) Identification of foreign sources.c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. I) Types of inventories. c) Store location and layout. I) Centralization and Decentralization of stores. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. 8) Internal assessment test / projects and presentations. f) Types of L/Cs. 9) Materials receipt and stores a) Introduction and functions of scientific store management. (b) import procedures and documentation. h) Issue control 10) Codification a) Introduction b) Benefits of codification. e) Payment terms including Letter of credit. 7) Classification of Materials a) Introduction and objectives of classification. g) Preservation of stores. d) Systems of codification e) Colour coding. d) Typical layout plans e) Storing practices and identification of materials. i) Bill of Landing und ether documents. g) Custom tariff h) Custom clearance. 6) International procurement -imports. b) Basis of classification. a) International commercial terms.

e) Perpetual Verification. 6. 4 5. .K. 2. e) Benefits of Computerization. c) Activities of Materials Management covered by Computerization. New Delhi). Materials and Logistics Management By Prof. Purchasing and Materials Management By P. New Delhi) 2004 Fifth Edition. L.Gopalkrishnan and M. Purchasing and Materials Management By N. d) Management reports on Materials. Datta tr-rentce-Hah iLua.C. Jhamb (Everest Publishing House. 1) Process of Verification. Reference Text 11.Nair (Vikas Publishing House. 3. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. o) Database for Materials Management Systems. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. Sundresan (Prentice Hall of India. TCM an Cases Dy AK. Material Management-Procedures.12) Obsolete. Pune). New Delhi). 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. Materials Management —An Integrated approach By P. New Delhi). Surplus and Scrap Management a) Definition b) Need for Scrap yard c) Identification and control. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. Gopalknishnan (Tata McGraw Hill. 14) Computers in Materials Management a) Steps in computerization. New Delhi).

not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. not Manufacturing-specific. jobbing. push vs pull. line related Technology Strategy — flexibility.3. 6.4. speed Process Choice Business Implication of process choice — project. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. 5. line.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content 1. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. 8. 7. 4. reliability. batch. . continuous Hybrid processes — batch related. quality. 3.

Acquilano . 16. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. l4. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . Focused manufacturing and Group Technology Principles and concepts Methodology Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes. 12. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality. 15. 11. Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 10.9.

9. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. .5 Business Process Re-engineering & Benchmarking 100 Marks Course Content 1. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 4. 8. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2. 7. 6.4. 5. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 3.3.

By Gopal Kanji. Problem solving tools such as a. in) Total Production Maintenance . viz 6.7 World Class Manufacturing Practices 100 Marks Course content: 1. Poyal Sheth 3.3. T. Chroniel of a Quality Detective .Principles of Japanese manufacturing 2. TOO Tools — problem solving b. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . Housekeeping 3. Getting the employee involved in above 4. S. Mike Asher 5. Beyond T 0 M . Kaizen b. Publications of JMAM. TOO Toots — Management 5.D d.By Robed L Flood 4.Dr Shrinivas Gondhalekar.Taichi Dhno• Kaizen Masaki Imai 2. c. Combo Kaizon.M E. T Q M Process . 5-S Principles e.. Total productivity through such practices a.P.M.4. ifl5-S.

c) A framework for network design decisions d) Models for facility location and capacity allocation.3. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. e) Making network design decisions in practice. b) Factors influencing network design decisions. Pull and Push-Putt systems c) Demand driven strategies. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. c) Design option for distribution network. b) Factors influencing distribution network design. Collaborative Planning Forecasting Replenishment CPRP) concept .4. a) The role of network design in-the supply chain. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. f) Achieving strategic fit.8 Advanced Supply Chain Management 100 Marks Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. 2) Network design in the Supply Chain. d) The importance of supply chain flows. e) Competitive Supply Chain Strategies. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. d) Distribution network in practice. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. c) Process view of a supply chain.

10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. transshipment 7) International assessment test/ projects and presentations.Cultural differences/ infrastructure/ performance expectation and evaluation. a) Introduction b) The dimensions of Customer Value. d) Mass customization. e) implications and benefits of mass customization f) SCM for mass customization. Benefits. Cross-docking. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. Milk run. c) International versus Regional products. challenges and limitations of VMI. Requirements of RSP. Advantages and disadvantages of RSP. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. 8) Strategic Alliances a) Introduction b) A framework for strategic alliances. d) Local autonomy versus central control. f) Overcoming limitations of VMI 13) Customer Value and e) Distribution strategic. c) Vendor Managed Inventory (VMI) d) VMI Business Model. e) Regional differences in Logistics. Inventory ownership In RSP. Information systems availability. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. e) Steps in setting up VMI. Issues and steps in RSP implementation. Elements and benefits of JIT systems. . Direct shipment. c) A framework for Buy / Make decisions.d) Impact on internet on supply chain strategies. b) Risks and advantage of International supply chain. Types of and issues In Distribution Integration. (E -. human resources. d) E-procurement e) A framework of E-procurement. characteristics of mass customization. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. g) Distribution Integration.

c) Conformance to requirements. New Delhi) .. Supply Chain Management Concepts and Cases By Ranul V. c) Conformance to requirements. Value-added Services. a) Introduction b) The dimensions of Customer Value. copyrights. Supply Chain Management-Strategy. environmental laws. d) Strategic pricing 13) Customer Value and SCM. transportation and logistics laws and regulations. Reference Text : 1. c) International practices. government procurement regulations. Aitekar çPrealce all India.. Note: All the above topics need to he supplemented by case studies. trade regulation. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. price and brand. product election. Relationships and experiences. patents. trademark laws. product election. Value-added services Relationships and experiences. d) Confidentiality and proprietary information. New Delhi) 2. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. price and brand.

Containerization 4. Palletisation 3. Gopalakr-ishnan Stores inventory Control — KS. Transportation Modes I Attributes 5.9 Material Handling and Transportation.3. Transportation mix in Economy 6. Total cost concept in Material Handling and Transportation. 20 Principles o( Material Handling 2. Machinery Handbook . Menon. Reference Text • • • Integrated Material Management — P.4. 50 Marks Course Content 1.

10 New product development and concurrent Engineering 50 Marks Course content: 1. Operations Management for Completive Advantage .Donald Delmar 2. Time bound Research and development and prototype manufacturing 3. Operations and Industrial Management . Applications of VANE at design stage. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. Defining for business goals 2. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Successful pilot run and production sing Reference Text 1. 5.4.3.Chase — Jacobs -Acquilanc .

3.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. . 6.R. 3.L. Industrial Engineering and productivity 4.Shone K J. book of industrial Engineering Standards.Q.O. Industrial Engineering definition & applications 2. Ergonomics — Definition and applications 7. Pre determined methods & time systems (PMTS) & application of low cost automation. V C a.4. Gondhalekar & Payal Shetty. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering .11 Industrial Engineering Applications and Management 100 Marks Course content 1.S. Grand Ii Quality Detectives — Dr. I. Handbook of industrial Engineering & Management — Ireson.

5. Prototyping. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements .UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. Rational Unified Process. load tests etc Use of Use Cases for functional testing. Quality assurance of software at each phase in the lifecycle. Spiral.1 Software Engineering .methods of software estimation such as Line of Code. Function Point. Various types of tests such as Black box v/s White box. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow.Optional Group— Information Technology 3.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . COCOMO. Preparing Test Data and Test Cases. document the requirements. Functional test! Code reviews Stress tests. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh .

Digital Principles and Applications. Doanid Leach. Databases for data warehousing and other specialized applications • Software Development Platforms. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . Storage Area Networks (SAN) . FTP.• • • • • UML by Wrox Publication OOAD & UML. Aiticd Malino . Laptops. Godbole A. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA 3. devices for backup etc o Server Technology platforms . the internet Protocol.5. other mobile devices. .2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. HTTP. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. Steven Holzner — Visual Basic S Programming 3. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.S.Windows Unix. .popular server technologies such as the Intel. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. email Protocols. o Web Platforms —various protocols used for the internet. — Operating systems 2. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).

Types of Knowledge. forecasting.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. • Enterprises Applications integration.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. Various models and algorithms for mining.Need for KM.Functional view of business processes and how they are integrated sing an ERP. CRM. Benefits of ERR • Supply Chain Management — Need for Supply chain integration.6. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. benefits to an organization. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. difference between data warehouse and a conventional Database. and SCM products . technologies available for building such portals. Transformation and Loading (Eli.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . • Enterprise Resource Planning (ERP) . Steps in building a data warehouse — Extraction. Web content and other understructure content.3. modules of a CRM product and what they do — such as sales force automation. Application overview of supply chain solution. Capturing storing. Data warehousing products. Healthcare etc. technology tools used for data mining • Knowledge Management . • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom.Concepts of an enterprises portal. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing.

— Operating systems 2. Laptops. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).S. Aiticd Malino . Databases for data warehousing and other specialized applications • Software Development Platforms. the internet Protocol. o Web Platforms —various protocols used for the internet. Doanid Leach.Digital Principles and Applications. FTP. . HTTP. email Protocols. devices for backup etc o Server Technology platforms . Steven Holzner — Visual Basic S Programming 3. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. other mobile devices. Storage Area Networks (SAN) .2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.5.Windows Unix. . Godbole A.popular server technologies such as the Intel.3. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms .

— Prof Pradeep Pendse Managing IT Infrastructure — TMI .6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . e-business. key players. forecast trends. Set up & Infrastructure Costs. managing Innovation legal Issues.Systems – Electives : 3. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . reasons for their success etc • Study of various business models Including onsite/shoring. e-commerce.5 . Pricing. Talent management Licensing costs & Intellectual property rights. Customer Contract Management and SLAs .growth. • Challenges for these businesses in the domestic and International markets such as Business Development. commerce and pure play ‘e’ models. Mergers and Acquisitions .

3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • Appropriate Standards like Sarbanes Oxley .0/4. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.5.

Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard .10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .including spam.• IT Act 2000 3.5.

.5. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security Database Security Network and communication security Business Continuity Management 3. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. . Information Architecture.Reference Text • • • • • • IT Security Governance Institute (ITGI) BS.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. The engineering view.

4.Analysis of Incremental ROI . Financial goal setting . Financial Reporting to Management .Efficiency Audit .Internal Audit Government Cost Audit .Administrative Cost Control . Control of R & D Project Control . 3. CONTROL IN SPECIAL SECTORS : Scrap Control .1 Management Control System — UA 100 Marks Course content: 1.Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Problems of growth and corporate control. ORGANIZATIONAL GROWTH Responsibility centers and profit centers .Second Year .Audit .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company . Management Audit.identification and creation of profit centers.Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . 2.Fourth Semester 4.Sensitivity Analysis Developing financial goals along organizational hierarchy . Mechanics of determining profit objectives of profit centers . profit centers as a control system De-Centralization and profit centers.

Measurement of Assets Employee . Social responsibility of business — Ethical aspects of corporate policy.Under conditions of price level change Objective and methodology 5.2 Business Ethics Corporate Governance Course Content : 1. 2.Basic framework of Normative ethics Ethics and decision — Making. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. Attitude. 4. Ghosh (Prentice Hall India) 4. Evolution of through ethics in business — Culture and ethics — overview of ethics system. Application MCS in Public Sector Service Organization & Proprietary Organizations Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth . Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N.

2. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar What is Ethical in Ethics by John Henderson 4. 4. Gender Issues in Entrepreneurship. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan .start Routes to establish an Enterprises (Franchising. 3. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels.Reference Text 1. Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. 3. Entrepreneurship and Enterprise . 3) Quick . advantages Entrepreneur 1) Nature and Development of Entrepreneurship.

Dynamics of Entrepreneurial – By Vasant Desai 4. William C. Service delivery system. P . 4h Ed. aV 0. Beyond Entrepreneurship – By James C. 4. Customer complaints and service recovery 10. Managing customer relationships 12. Introduction — Nature of services 2. Saboo 3. Collins.Business Financing including venture Capital Finance Managing early growth of a Business. Pearson Education Australia . Bitner. Incubation Program New Venture expansion – strategies and issues Reference Text 1. capacity and service assets 7. M. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. By J. Entrepreneurship Development in India – By Biswanath Ghosh 5. Managing demand.Patterson. N. V. Services Marketing : An Asia-Pacific and Australian Perspective. Walker (2004). Services marketing mix decisions 6. Lovelock C . New service development 5. and F. Entrepreneurship Management – By P. Managing service profit cha 11..4 Services Management 100 marks Course content: 1. Greniler (2006). Service processes — managing service encounter 8. C. Customer satisfaction and service quality 9. Zeithami. Managing people in service organizations Reference Text 1. Literature Published by Support Institutions. Singh. Market positioning 3. Services Marketing . Lazier 2. J. 3’d Ed. McGraw H1I 2.

2. Significance of environment management . 7. Saxena & N. Act 1986 Wild life Protection Act etc. 5 6.4. Environmental Issues relevant to India. 4. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G.Broad outline of National Environment – policy Definition of Environment with particular reference to management. ISO 1400 EMS Certification Major Legislation like air (P & C. organizing. Environment Protection. Oberoi : Environmental Management (Excel Books) . K.Overview of the role and responsibility of the industries Total Quality Environment Management. Implementing and controlling agency. P) Act.5 Environmental Management 100 Marks Course content : 1. Environment Quality Management . N. 3. Oberoi : Environment Emplaned (Excel) N. K. directing. Managerial aspects involved in Environment management. K. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. P) Act. Pandey : Environmental Management (Vikas) Y. Water (P & C.

work sampling. Pro. application in different functional areas.Financial Motivation techniques. Sumath’s Total Productivity Model. Evaluation and implementation Phases. techniques . lmai’s KAIZEN approach elimination of 3 M’s (Muda. Relation between job evaluation. MUra.Relationship with total quality Management objectives . Scatter diagrams. Practical application for product and process development and cost reduction.time study. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). Use in Creative problem solving with practical applications .Classic ILO approach.applicability and limitations.application in manufacturing and service industries.use in solving chronic problems Organizing for quality Circles. practical applications in industry. quantitative estimation and implication of the learning curve. method of implementation of Quality Circles Creativity Based Techniques . Value Analysis and Value engineering . Structure. 8. 5. Process observations. 4. Multi factor and Total Factor-Models. seven tools-Pareto Analysis. Profit Sharing Systems. Muri). 6. piece rate and time saved based systems. Quality Circles .objectives. 2. Approach to Productivity improvement . barriers to its application. methods . 3. Scanlon Plan. its applicability.Brain Storming . 9.point crime and lob classification. 11. concept of Productivity .6 Productivity Techniques 100 Marks Course content: 1. Measurement of Productivity .kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. Brain Storming.partial.Electives 4. Work Measurement . 10. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . Learning Curves . 7.determined motion time systems .the concept of learning curve.Objectives and need for job evaluation. wage structure and Modern approach through multi skilling Wage Incentives .Functional Analysis . Whole Brain Thinking Normal Group Techniques. Job Evaluation .

5. Taichi Ohno. Taguchi. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. Crosby 3.Hawthorne experiment. Six Sigma tools. Contributions of Shewhart. Design of work station. Basics of stamping & reliability. Cost of quality — Juran / crossby. design of workplace to suit the human being use of anthropometric data. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . S. Deming. 3.CMM / PCMM 13. Quality improvement and Total Employee Involvement 8. 12. Ergonomics . 6. process capability studies 11. principles of motion economy. Quality Management in services — the SERVQUAL Model Reference Text . Felgenhaum. JIT manufacturing and Lean manufacturing through waste elimination 9.Stastical process control. Shigeo Shingo 4. 2. Quality tools and techniques 7. quality circles 10. Contributions of Japanese pioneers Ishikawa. Statistical quality control basics. 6 Total Quality Management 100 Marks Course content: 1.Concepts. Productivity Techniques — P. Introduction and evaluation of quality movement 2. Reference Text 1.12. Juran. effect of environment of productivity .

Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. R. TQM in this Service By R. 1. Financing of the Project :. 4. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. Quantitative Aspects of projects . Scope & coverage.R.policies of Central — Stale Government towards location— Legal aspects of project management.1. 5).6 Project Management 100 Marks Course cement: . 7.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project. Gopal Kanji Beyond TOM — By P L Flood 4. 4) Materials Management in Project Planning — Procurement— storage — disposal. Introduction Concept of Project Management. Murthy. Role of Consultants in Project Management.Source of Finance — Cost implications thereat Financial Institutions. Project Function in an organization— Layout of Project Department. Guidelines for funding Risk Analyst5 — Sensitivity Analysis. Total Quality — By Institute of Directors 3. Computer Applications : Selection of software packages for application to project management - . 6. 3. P. Selection of location & site of the project — Factors affecting location . 2. 100 TOM Fools — By Mike Asher.Lakhe 2.

Sy P Gopalakrishnan. PMP . 5. 2 3. Mattoo Project Management .3y Prasanna Chandra Project Appraisal By P K.Study Guide .By Vasant Desai .Proc-ct Management Professional . Choudhary Text Book of Project Management .Reference Text 1. V.By S. 6.By Kimi Heidma Project Management . F Ramamoorthy Project Management’ . 4.

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