First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

8. N. 2.1. 7.Muhlemann . BUFF!. Chary Product3on and operation Management . Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N. B.4. 9. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. S. Production & Operations Management -S. 3. Chary Production & Operations Management -James. 4. 6. Ditworth Modern Production Management z6Y E. 5.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management .

: Perceptual Processes. Leadership : Concepts and skill of leadership. Attitude and Values on Work Performance. Team Effectiveness : High performing teams. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L.5 Organization behavior 100 marks Course Content 1. 6. Attitude and Behavior. Theories of Motivation and their Applications for Behavioral Change. role dynamics. Assessment of personality Traits for Increasing Self Awareness. technology. Reference Text 1. environment of organization : Organizational Roles : Concepts of roles . Attitude and Value . Perception. Effect of perception on Individual Decision-Making. Organizational Design : Structure. 3. 5. Sources of Value.1. 8. tactics and strategies. Team Roles. Power and Polities sourced and uses of power. leadership and management roles. 2.. leadership styles and effectives contemporary issues in leadership. Environment. Organizational culture and climate. cross functional and self directed teams. 3. Personality Types . M. 2. : Concepts of Groups and Dynamics Group conflicts and group decision making. Effects of Perception. Introduction to OB : Origin. size. Effect of Values on Attitudes and Behavior. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. 4. polities at workplace.Process of Personality Formation. Prasad (Sultan Chand) . Motivation Concepts : Motives. 4. role conflicts and stress organizational conflicts. Organization Development : Organizational change and culture. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . 7. contemporary issues relating to business situations process of change and Organizational Development.

Chi-Sqare And Variance ratio (F) Distribution 6. Normal.For Mean.Relative Dispersion. Student’s.Spearman’s rank Correlation . 2.Relative Frequency Approach . Hypergeometric .Measures of Dispersion . Proportion & Standard Deviation . Variance . Basic Statistical Concepts Summarisation of Data .Binomial. Sampling distributions . Poisson. Un1orm 5.Elements of Integration & Differentiation 11.6.Axiomatic Approach .Independence/Dependence of Events .Marginal & Conditional Probability . Elementary Statistical Distributions . Skewness 3.Measures of Central Tendency . Proportion & Standard Deviation Testing equality of two Means. Statistical Estimation Point & !interval estimation & confidence Interval for Mean.Frequency Distribution . Proportion.Tests for specified values of Mean. Simple Correlation & Regression/Multiple Correlation & Regression .Bayes’ Theorem .Chebysehelf’s Lemma 4.Standard Normal (3).Negative Exponential.Etemonts of Matrix algebra .1. Elements of Determinants 12. Elementary Probability Theory: .One-way & Two-way Classification (for Equal Class) 10.Test goodness-of fit 8. Business Mathematics 100 Marks Course Content 1. Test of Hypothesis .From Random Samples .Subjective Probability . Proportion & Vanance 7.

Sanders Statistics concepts & applications — H. 5 6. 2. Marehas An Introduction to statistical methods — C.Schefler Practical Business Statistics —‘Andrew F.Kurzeja Basic Statistics for Business & Economics — Mason.C.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.H. Statistics for Management — Richard L Levin Statistics a fresh approach— D. 4. 7.S. 3. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) .D. Gupta & Vyay Gupta c’J’kas) P. 8. Reference Text 1. B. 9 10.

6. Components of networks. VSAT. LAN/WAN/MAN. FTP. 3.copper . CRM. Reference Text 1. Knowledge management etc 4. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. DNS Server.1. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. various options for Networking for a business — Dial Up.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. 10. Leased tines. 9. DSL Lines. This course will locus on conceptual knowledge about IT. Search Engine -‘Applications of Internet— ‘Websites. email. Blogs. 3. 8. D. Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. 7. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. Various medium for communication — terrestrial.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. 2. Data Warehousing and Business Intelligence. 6. e-commerce. 5. 2. Journal of Marketing . e-Business. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. Web Server. 1. H. satellite . SCM. 5. 4.

Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . V. 3. 5. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) .1. 4. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. T. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. & Whittaker L. 6. N. S. Cottrell. Function & Scope. 9. (1905) The mangers good study guide The Open University Drew. (2002) How to study: a shod introduction Sage Northledge. Reference Text 1. C. (1998) Learning maps and memory skills. (2003) The study skills handbook — 2nd Ed Macmillan Payne. R.8. S. B. 7. Financial Times Prentice Hall Turner. (2000) Developing essential study skills. & Buzan. (1990) The good study guide The Open University Giles. 2. 8. (2001) The student skills guide Gower O’Hara. (2000) The Mind Map Book BBC Books Svantesson. J. 10. 11. (1998) Studying @. & Bingham. S. 12.University and college Kogan Page Buzan. A. K & Hedge. 13.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

HPH 4. The Capital Market & its Vendibility 4. Raj Aggrawal: Business Environment (Exel) 5. Business Environment— Aswathappa. The Business Cycle and how it is perceived o behave in the immediate future.2. PART II : The Economic Markets 1. 2005. The capitalist world economy and India’s position therein since 1990.Its Salient Features 4. The Money Market & the Role of Central Banking 5. The World Bank and IMF conditional ties leading to the liberalization . The Fundamentals 1. The Money Market & How it Behaves 3. An Introduction to the Economics of Growth & Development 3. 5. Adhikanj.3. An Introduction to (he Indian Economy. The Product Market & How it Affects India’s Growth Potential 2. if at all it is poor. 3.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. Himalaya Publishing House. What business decision hinge on this analysis Reference Text : 1. What is needed to improve the situation. The Scope & Subject Matter of Macroeconomics 2. Business Environment.privatization. 2. Francis Cherunilam. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. India’s balance of payments and how is study can assist corporate decision making.globalization exercise and beyond.K Misra and V.K Puri. S. Economic Environment of Business. Economic Environment of Business 50 Marks Course Content PART I. PART IV: India & the World 1. Himalaya Publishing House. M: Economic Environment of Busi . 2. 2005 3. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. How does Commercial Banking Effect industry & Business 6.

Inventory.Probability Assessment in PERT Network. Events . Genesis.Group vs Individual Replacement Policies. interfering.Concepts. 3.Prohibited Routing Problems .time analysis and Derivation of the Critical Path.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure . 9 Inventory Models . Formulation of Models.Simplex Algorithm .Crashing of a CPM ‘Network . Jobs. Formulation of Model.Maximization / Minimization Case Of Degeneracy . Scope and Limitations. free.Use of Slack Surplus / Artificial Variables ..Concepts.Shortest Route Problem . 2.Arrow Diagrams . Assignment Problem (AP) .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10. Network Analysis . PK-Formulae.Maxima Flow in Capacitated Network .Maximization /Minimization .Concepts of Floats (total.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate.4. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.(Unique Optimum.Post-Optimal Sensitivity Analysis.Duality Principle . Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate. c-vector.Problems. 8. and General Service Time. Introduction to OR Concepts. .Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. Multiple Optimum.Prohibited Assignments . Queuing (Wailing-line) Models . Unbounded ness. Replacement and Maintenance Models :.Deterministic Probability Models .Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved . Formulation of Model . Linear Programming (LP) :. Operations Research 100 Marks Course Content 1. 11.Balanced / Unbalanced . Hungarian Method of Solution Maximization / Minimization . independent) . infeasibility Redundancy Problems.) 5. Linear Programming (LP) :.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel .Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector.Balanced /Unbalanced . and Negative Exponential Service time. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . 4.Minimal Spanning Tree Problem .Concepts . Profitability. Application Potential to Diverse problems in Business & Industry.Solution Procedures for IFS and Optimally Check .2.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6.Interpretation of the Optimal Tableau .Big M Method/Two-Phase Method . Maintenance etc.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT . Diverse Problems – Graphical Explanation of Solution . Transportation Problem (TP) Concepts.Concepts 7. Definitions of Project. New Product.

Game Theory . Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .\Johra 3. n-person games .Graphical Methods 13. Kothari L : Introduction to Operations Research (Vikas) 8. R. Wagher 6. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality .Application for Maximizing / Minimizing Player & Strategy. Gupta a. Taha 2.2 . Reference Text 1.Saddle point Mixed Strategy. Quantitative Techniques in Management — N. Operation Research .sum and Non-zero-sum games Solution Procedures to 2-person zero sum games .KSharma 4 Operations Research.Concepts . Quantitative Techniques in Management— J. Sub-games Method for m x 2 or 2 x n games . Principles of Operations Research — N.D. Methods & Problems .Sasieni M. LP Note: The teaching of the above subject is to be integrated with the most widely available software. 0. Operations Research — V. & othors 5.Zero .M.Kapoor 7.12. person.K.

BPR. Personnel Turnover. 5. Human Resource Management – P. 8. D.2. Job Analysis. Manpower Planning. Policies. VSP Rao – Managing Human Resource (Prentice Hall of India) . Responsibilities and place in the Organization. Job Description. Training Methods. Career Planning 6. Incentives Schemes. Performance Counseling. B.5 Human Resources Management 100 Marks Course Content 1. Organization Development. Performance Appraisal Systems – MBO Approach. Bhattacharya : Human Resource Management (Excel) 6. Mammoria 3.Organization Structure – Re-engineering. Multi. Organization of Personnel Functions – Personnel Department. Morale. 3. Job – enrichment Empowerment – Job Satisfaction. 9. Productivity and Human Resource Management Reference Text 1.Skilling. Management of Organizational Change. Personnel Management – C. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Management Development Programmes. Its Organization. HRD Strategies for Long Term Planning & Growth. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Training & Development – Identification of Training Needs. Subba Rao 2. K. 7. Dessler : Human Resource Management (Prentice Hall India) 4.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Direct marketing 11. Strategic marketing principles 2. Perrault and McCarthy – Mcgraw Hill India 3. Marketing Applications & Practices: 100 Marks Course Content 1. Preparation of marketing and business plans 3. 823 marketing 4. 2. Consumer Durables marketing 6.2.9. Fast moving consumer goods marketing 5.Kotler. Marketing Management . Internet marketing 10. Basic Marketing.Mcmillan . Rural management 9. Keller. Service marketing 7. Rural marketing 8. 13th edition. Event & Media marketing 12. Koshi & Jha – 14th edition – perarson. Field project involving preparation of marketing / business plan in any Industry verticals. Marketing Management – Indian Context Dr. Marketing Management – Ramaswamy & Namkumari . Rajan Saxena – McGraw Hill India 4. Reference Text : 1.

Conceptual selling.First year E1ectives 1. Negotiation Strategies 3. Types of Negotiation 2. Selling skills — Selling to customers 4. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury .10 Selling & Negotiation Skills 100 Marks Course content : 1. Selling to peer groups. Selling to Superiors 5. team mates & subordinates 6. Strategic selling 7.

Status. Values. 8. Expectations. 7.11 High Performance Leadership 100 marks Course Content 1. 11. 6. Humor.1. Trust. 4. 5. Leadership — Theories a! Leadership. Reference Text 1. 9. Leadership Styles Leadership — Leadership Styles. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Beliefs Positive thinking—. 3. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. How to Manage Conflict by Peg Pickering . 2. Organizational Behavior by Fred Luthans (9th edition) 2. Feed toward Interpersonal skills — Delegation. Learned Optimism. Feedback. 12. 10. Martin Seligmani’s theory of Learned Helpossness.

Participants will do desk research papers. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. The institution Will arrange guest lectures on various facets of this area. Management Concepts from the Mahabarata: N. 6. Sharma 2. pondicherry) 7.Mkhandelwar (New Century Delhi) 8.1. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. Management and the Indian Ethes G.Krishna 3.R. K. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. Towards the optimal organizations (Indian Culture and Management) : Rayen. Indian Ethes for Modern Management : G.Gupta(Excel Books) 4. New Delhi) .D. The evaluation will be through a project! term paper. Reference Text 1.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Vedic management: Krishna Saigal (gyan Publishing House.

Competitive strategies 3. Simultaneous equations models 6. Identification problems: Estimation of structural parameters by ILS. & IV Reference Text • Quantitative Techniques in Management — N. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.10 Decision Science 100 Marks Course Content 1. Auto correlation.2. Decision making under certainty.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous .Vora • Quantitative Techniques in Management — J.. SSL. Single equations models with one and two explanatory variables plus ANQVA in regression analysis.D. 4 Statistical forecasting techniques 5. Hetroscedasticity multicollinearity & distributed lag models.

Motivation to Excel 5. Organizational Behavior by Fred Luthans (9th edition) 2. Dynamics of Entrepreneurship — Support (from Significant Others. Analytical skills Reference Text 1.11 Managerial Process Skills —100 marks Course Content 1.2. Entrepreneurship Project 7. Tolerance of Risk 3. Methods for generating ideas 8. Self-Reliance & Ability to Adapt 4. Dynamics of Entrepreneurship — Ambiguity & Uncertainty. The Essentials of Managing Change and Transition – Harvard Business School Press .. Entrepreneurship. Leadership 2. Dynamics of Entrepreneurship — Opportunity Obsession. Entrepreneurship Project 6. Creative Problem Solving Techniques 9: Lateral thinking 10. Creativity. Dynamics or Entrepreneurship —Commitment & Determination.

• Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple.Debt Equity. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Forecasting FCFE/FCFF and Security Valuation Reference Text • Financial Management by Prasanna Chandra • Financial Management by Khan and jain . Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. with Necessary accounting adjustment for these ratios). EV/ESDITA multiple • Capitalization ratios. Revision of Balance Sheet and P&L statement fundamentals.2. Assessing Business Performance • Operational efficiency ratios (Gross profit. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. Price to book value. 4. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. Debt to Assets. l2 Analysis of financial statements IOU Marks Course Content 1. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3.

International Diplomacy .Daniels and Radebouqh International Business . International Trade Organizations 11. International Marketing 9. Collaborative Strategies 8. FDI 6. Country Evaluation and Selection 7. 5. International Business . Reference Text 1. International Trade Theories 5.1 International Business .University Assessment 100 Marks Course Content 1.Second Year .. 4. PEST factors affecting International Business 3. 3. Overview of the International Business Process 2.0.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . International Trade Agreements 10. International HR Strategies . 12.Third Semester 3. 2. Government influence on trade 4.

Its importance. Categories of problems. Management Control. learning based. 3. staff. Goal Philosophy. 2. Phases indecision making. Mokena’s 7 8 Models : Strategy. The Differences. structure.2 Strategic management 100 Marks Course Content 1. 6.0. Strategy. Components of Management Information Sysstems 8. Mission. Conventional Strategic Management v[s Unconventional Strategic Management. Communication Commitment and performance. 7. Strategic Management Process: Vision.3. Group decision making. Problem solving skill. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . 4. Manager v/s Leaders Leadership styles 5. Strategy as planned action. Growth Acce orators: Business Web. Changed Circumstance. Decision making and problem solving. Elements. systems. skill and Shared values 9. Market Power. Process and advantages of planning Strategic v/s Operational Planning. Group Project Reference Text 1. 2. Policies of an Organization. Role of the leader. style. 3.

optimization of pricing 13. branes 9. Advertising and sales Promotion strategy . Market entry.campaigns 10. New product strategies— Innovation. understanding competitive moves and postures 5. 4. growth and mature markets. Marketing strategy— Overview 2.1. Distribution Strategy – Designing of channel systems. Marketing Strategy— Boyd. Sustainable competitive advantage— Porter’s generic strategys 6. Communications strategy — Managing communications mix for products. Competition analysis — Porter’s 5 forces model for competitive environment. Consumer durables & Services cases 11. managing multichannel systems 12. 3. 2. Pruning of Product Reference Text 1.Introduction.1 Marketing Strategy — University Assessment —100 marks Course Content : 1.. Marketing Planning . nichers 4. Brand building — FMCG. 7.Caverns . Benchrnarking exercise. Product line extension 8. Market situation strategy Leaders challengers.Optional Group — Marketing 3. followers. Pricing strategy – value pricing. Portfolio models — OCG and GE Mokinsey matrix . Pillars of Marketing — SIPD strategies 3. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons Strategic marketing text & cases .

The . San Diego University 2. Evaluation of agency functioning.1. George Belch. Copy decision — Creation and production of the Copy 8. David A. Advertising — Organizational structure of advertising agency and its function.3. Advertising budget. Media planning and Media research 9. Creative decisions 7. Advertising objectives with specific reference to DAGMAR. Consumer attitude and market structure 4.Jesse Kornbluth Belch Advertising & Promotions (T?1H) J V ‘Vilianiam & A K verghese Advertising Basics (sage) . 5. 4. Public relations & Publicity campaigns 11. 5. Advertising Management: Rajeev Sara John G. managing advertising campaigns Reference Text 1. Brand objectives. 3. Agency coordination archives. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. 7. Advertising Research 10. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . advertising briefs. 6.2 Integrated Market Communications 100 marks Course Contents: 1. Role of advertising manager in firms. Sari Diego University Michael Belch. Event management 12. 3. 6. Advertising and Promotion: An integrated Marketing Communications Perspective. Myers. Brand position and brand image strategy development. Persuasion and attitudinal change through appropriate copy development.

7. 7. 4. Consumer Buying Behavior 50 marks Course Content : 1. 6. Consumer adoption process and diffusion of innovation. Organization buying process: Roles of buying centers Decision making units. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Reference Text 1. Concepts .1 . 2. Opinion leaders. Post purchase behavior and cognitive dissonance. Reference groups 5. External influences: Group behavior: Social class. Diversity of consumer behavior Role of consumer behavior in marketing strategy. 2. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. Role of Culture and subcultures: Family: 6. 8. Search and evaluation of alternatives: Purchase process. Consumer decision process: Problem recognition. 4. Application of Consumer behavior Studies in Consumerism in India and global markets. 5. Attitudes and Personality. Situational influences. 3.3 A. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . Motivation and involvement. 9.3.

combination with duster analysis: conjoint analysis. Applications of MR in consumer research. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis.1. Usage altitude studies. Role and value or market research in marketing (framework) 2. Data analysis — Tabulation. testing for association 3. Loudon Jaico publication) 3. interpretation of MR reports. Bush. Marketing Research — Burns .3. 6. S L Gupta Marketing Research (Excel Books) . Bush Ronald (3rd Prentice Hall) 6. Marketing Research —Hair. how to read ORG Nielson’s store audit report 7. 4. SPSS applications data base. Perceptual mapping applications in market research 5. Media effectiveness study: Annual readership survey of print media etc. Brand tracking study 8. Reference Text 1. Day (7th edition John Wiley & Sons) 5. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Stevens. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Alvin. Ortinau (2nd edition Tata McGraw Hill) 2. advertising. Field project on market research on any functional / industry verticals. Television viewer ship surveys. Kumar. test marketing. Dependence analysis: discriminate analysis. Marketing Research Text & Cases — (Wrenn. Report preparation and presentation.3 B Market Research Applications 50 marks Course Content : 1. Marketing Research — Aaker.

Time and Territory Management — Territory Planning. training. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment.1. traden discounts. Professional Sales Management—Anderson . bases of territory design. planning and setting goals . Sales -management Planning. 7. assigning sales people to territories route planning and territory coverage. The Selling functions — The importance of systems selling in contemporary environment. Sales Organization and its evaluation . Selling of services as opposed to selling of tangible products — selling process.4 A Sales Management & Sales Promotion 50 marks Course Content 1.Management o sales force — Stanton .— Sales Management -Information Systems. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests.Spiro McGraw Hill International 4. methods of territory design including computer models. Sales management — Still . Sales incentives and sales compensation. establishing and revising territories.Job and role of Sales Management in Organizations. 8. Hair & Bush Tata McGraw Hill 3. 9. and development of sales Personnel. selection. 5. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences.3. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. — process of researching. Reference Text 1. 3. Sales Management — Futrell 6th edition Thomson South Western . 4. Sales Management Planning — Forecasting. coupons etc. 2. Cundiff & Govani Prer lice Hall India 2. 6.

10. 8. 2. Octrol . channel conflict. 7. Supply chain management —issues. Logistics Management Bowersox & Class 3. LST .development and motivation and performance appraisal of channel members. Sales and distribution management (Excel) . 9. 4. packing and transportation. use of power bases. order processing.1. warehousing material Handling. Management issues in distribution viz. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. opportunities and strategies ERP solutions . 6.4 B Distribution & Supply Chain Management 50 marks Course Content 1. Channel design and management for consumer. Logistical Management Donald J Bowersox 2. Financial dimensions of dealer management. Distribution Budgeting and control systems: Cost of distribution: inventory. 3. training. industrial products. Fiscal levies / regulations in distribution CST . L. Tasks and responsibilities of channel members. Gupta. 5. rural markets and services. Excise duties etc. Channel selection.opportunities and challenges.3. disputes etc. Reference Text 1. Physical Distribution Management Logistical Approach Dr. K Khanna 4.

Strategic Brand Management — Davie Aaker 3. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. 5 A Product & Brand Management 50 marks Course Content 1. 2. Product Management . 5. 9. 8. product. 7. 6.Lehman 2. 3. 4. Introduction to product management. Strategic Brand Management — Noe! Kapferer 4.keller . Building strong brands .3.1. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1.

Bayesian Decision Theory and Pricing . Export Costs and Export Pricing .Approaches of Government Bodies to Development Fair Price’ . Analysis of Marketing Costs in terms of Engineered Costs.Cost Analysis for Distribution alternative Financial Analysis for switching over form. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification. Channel. Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost . Export Marketing and Finance .Applications of DCF Technique. Chaterjee .Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Pricing of Turn Key Project .Budgeting Sales fore efforts . .Pricing of Join Product and Application of Linear Programming .Notional Pricing . Policy Decisions and Marketing Finance .Submitting Tenders . Warehousing decisionsTransportation Decsion .Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Marketing Finance – Dr.1.3. of Revenue by Products. Soul selling agency to Direct selling to Trade Cannels .Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions.Credit decisions and Credit Policy . Customers Orders etc.Pricing of New Products under ROI Concept .budgeting Samples.Developing and Launching New Products and the of Investment in Life Cycle of Product . b) c) d) Reference Text 1.Application of DOF. Capacity (fixed) Costs and Managed Costs .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories .Dual Pricing .Investment Framework by ROI Management of Sales Revenue Analysis. to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming.revenue .Economics of directs rating by manufacturer. Impact of marketing strategies on Organization structure design and consequent financial implications.Government Price Control . Territories.Financial Incentives. B. K.Deliver Route Decisions .Mechanism cm Marketing Performance .5 B.Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force. Target Pricing .

D/A Letters of credit etc. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . Financial transactions s between exporter & importer open account D/P.Onkvisit and Shaw International Marketing . 3. International Marketing . 2. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. 4. South East Asia Europe for export potential. foreign market channels & global logistics — study of USA.1. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions.economic environment — India’s trade relations with other countries — government assistance for export.Cotera International Marketing . — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks . Middle East. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. Reference Text 1.Bhattacharya . 2. 4. 3. Latin America. Canada.duty drawback – procedures to claim REP license and cash assistance – export house etc.Marketing Electives: 3.6 International Marketing l00 marks Course Content 1. Africa.Keegan International Marketing .policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy.

Inventory control and Financial Management 9. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Communication and Customer Relations. Store layout. Comparative retailing across the World. Managing People at Work . Retail Management – Lusch Dunne 5. Place of Retailing in the Marketing Mix 2. Supply Chain Management 18.1. Retail Management Information Systems – Use of New Technology 12. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Retail Marketing 11.7 Retail Management 100 Marks Course Content 1. Retailing Management. Super Market / Departmental. Retail Economics 4. Stores /Chain store Management 13. On-line retailing 20. – Text & Cases –Swapna Pradhan 4.Recruitment and Motivation 7. 8. Retail Management – Gibson Vedamani . Retail Management – Barry Berman & Joel Evans 3. Retail Strategies 10. Relationship Marketing 17. 16. Retail Merchandising and Shop Displays 5. Role of personal selling in retailing. Retailing Management – Michael Levy 2. 15. Trends in retailing 3.3. Retail Advertising and Sales Promotions 6. 14.

key account management concepts. Jagdish Sheth & G shainesh 5. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. B2B Product Decisions. selling to Govt. Industrial Marketing – Analysis. Planning and Control By Reeder Edward C .industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. 4. Bidding for contracts. Negotiated selling. High Technology & Commodities 5. 12. 11. Industrial Pricing Decisions. 2. 3. CRM : Emerging Concepts. Derived demand concepts . 4.1 8 B2B Marketing & CRM – 100 marks Course Content 1. Introduction to Industrial Marketing. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. 9. Distances between Industrial & Consumer Marketing 2. customers 10.3. 7. 6. J W Gosney . New Product Development. 13. Branding of Industrial.Hutt ( Arzona Statte University) Thomas W. 8. CRM Essentials. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Tools and Applications : JAgdish Seth & Parvattiyar 6. Types d Customers. Industrial Marketing Environment. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Types of buying situations Segmentation 3. Speh (Miami University ) – Published by Holt Sarenders.

lalitha Ramkrishnan. Badi – HPH . 3.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2.3. Rural Marketing . Rural marketing environment.Vikas publisher 3. N V.9 Rural marketing— 50 marks Course content: 1. 3.The Rural Marketing Text Book – pradeep Kashyap. 7.Habaeeb Ur. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—.Perason Education 4. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. 2/e. 6. 8.Rural Marketing – R V Badi. Reference Text : 1.price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. Siddhartha Rant – Biztantra 2005 Additional readings 1. . 5. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Rural Marketing – C G Krishnamacharyulu. Rural Marketing – Sukhpal Singh.Agricultural Marketing in India – Asharya – Oxford I B H .price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ). Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. Rahman – HPH 2.marketing of rural/cottage industries – artisan products. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product .1. urban markets 2. 4. 2005. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs.

Small savings. S Y – Social marketing for social change Lazer.3. health management.1. Rational of Social Issues on the Indian Context.10 Marketing in Non. 4. 4. 3. Philip – Social marketing .profit Organizations —50 marks Course content 1. M. Measurement of effectiveness of social marketing Programs. 2. 2.Social marketing perspective and viewpoints Kotler. afforestation. Jha S. 3. 5. Marketing of NGQ’s Reference Text 1. William . Attitude Formation and Change Marketing of family planning Marketing of literacy. 6.-Social Marketing Quraishi.

Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 9. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. Price-elasticity of Demand. 11. Consumer Behavior Models: Attitude. 6. 10. Reference Text : Quantitative models in marketing – By Willam King . 12. Perception & Brand Switch. 4.mix.1. 7. 2. 5. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. Organizational Buying Models New Product Design Pricing Models Pricing a New Product.3. 3.11 Quantitative Models In Marketing 50 Marks Course Content 1. 8.

1. 9. 3. 2. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 5. 2. HBR articles HBR and lvey league cases . 10.12 Marketing Audit —50 Marks Course Content 1. 7. 8. 4. 6.3.

Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. Multiple Option Bonds . 2. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. • Financial Interest Rate Swaps Treasury Function in corporate.Role & Functions . • Financing Options . Interest rate structuring. 3.concept of shareholder value.Loan Syndication IPO – Primary Issue Management 3. bond valuations.2. 2. Maximization.Corporate Finance. Financial engineering • Financial Benchmarking -.FIPS / RBI • Merchant Banking .structuring & evaluation Off-shore I On-Shore Instruments. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . Pricing & Earning Model) • Financing Options 4.Risk Analysis.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . Indian financial systems Reference Text : 1. Infrastructure Financing • Issues & Considerations Financial Feasibility.OPTIONAL GROUP — FINANCE 3.1 Advanced Financial Management UA 100 Marks Course Content 1.

Annual returns and penalty for failure to submit returns . Kinds of resolutions and recording of minutes .Books o Accounts to be kept and inspection -Appointment auditors . voting procedure. RECORDS. Reconstruction Arrangements and Compromise and the Provisions relating thereto . RETURN ACCOUNT AND MEETING : Register of members and debentures holders. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. Alternation of Articles • Membership of Company .2. Payment of interest out of Capital.Reduction imposed on Directors – relating to mismanagement .Appointment of Managing Directors -Qualification of Directors . Private Companies.Auditing of Cost Accounts . Unlimited companies 2.3.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. its registration and procedure for changing the name • Articles of Association.Meeting Statutory. proxies. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. Annual general and Extraordinary general meeting Quorum. Deeds. Investments and service of Documents • Legal provisions relating to holding Companies.Board Meeting .Powers of the Board Remuneration –of Directors. Fixed ass 3.Contracts.Amalgamations. 4.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .

RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . Ramaiya Company Law . Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. M. Avtar Singh Company law 3. S. Chakravorty LEVEL OF KNOWLEDGE : 1. M. Shah 2. FENA and SEBI Reference Text 1. Lectures on Company Law by S. M. SEBI ACT. SEBI Procedure Book Reference : COMPANIES ACT : 1. SEBI Regulations. SEBI Rules.5.Unfair Trade Practices. Expert knowledge of Company law 2. Company Law by Avtar Singh 3.Procedures to be compiled with . SHAH Company law 2. Basic Knowledge of RUTP. SEBI Guidelines. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI.

Bonds • • • • • • • Bonds mathematics (YTM. duration. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. B/BV Multiple and their determinants . convexity. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating.3 Financial Markets and Institutions 100 Marks Course Content 1. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3.3.2. Currency yield. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.

Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. SEBI Guidelines (available on net) on Mutual funds. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe.r. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. 3. Commercial Banks • Understanding the Balance Sheet.t. Mutual Funds • Structure & Important regulations W. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics.6.Tata McGraw -Hill Publication 2. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. Portfolio Management. Financial Markets and Institutions by Anthony Saunders. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. Evaluation of Mutual Fund performance etc will be given .

International Money. 3 Theories of exchange rates. Offshore banking. • The rise of private world money. international cash management. • Inter war instability. • Demand supply & elasticity in foreign exchange rate determination. Historical perceptive on exchange rate. modes & mechanism of spot & forward • exchange contracts. Bretton woods. Financial Aspects of International Negotiations. • Purchasing power parity theory.4 International Finance 100 Marks Course Content 1. Capital & Foreign Exchange Markets with reference to New York. Swaps. foreign exchange swaps.  Syndication.2. • Exchange trading & position. London Tokyo. Fundamental equilibrium relationships covered interest parity. foreign exchange arithmetic. • Derivatives Pricing & Analysis. The changing nature of world money.3. •Currency options fixed income analysis & interest rate options. Hong Kong & Singapore. • Balance of Payments theory. Gold Standard. fluctuating exchange rates case for fixed or fluctuating exchange rates. Options. international asset pricing theories. purchasing power parity & Fisher open theorem. •Capital Budgeting for international projects. forward contracts financial futures & Financial swaps. Operations of foreign exchange markets. transaction & operating. • Foreign Exchange exposure. . fixed exchange rates. 2.

Euro-currencies. 2. Euro-dollars. • International debt problem . • C. European Currency Unit. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. 4. . : 1.•.its origin.R U.Avadhani Foreign exchange Management . International Finance .. • International liquidity & SDRs. Innovative International Financial Products. • International capital -flows & shocks. their mechanics & impact. history & status.

Amalgamation.Taxation aspects of restructuring. Doctrine of due diligence 8. 4. Valuation – Copeland 2. Other implications of take-overs mergers etc 9. Statutory regulations under Companies Act.Damodaran . Valuation . 6.A-Vis strategic. Valuation of business brands.Cases Studies of specific instances of Mergers. intangible assets etc. Acquisitions & Corporate Restructuring 100 Marks Course Content 1.a. Various forms of Restructuring. Need for restructuring 2.3. SEBI Regulations Listing agreements allied bodies Vis. and implications thereof Vis.5 Mergers. Spin-off etc.2.Vis Compliance therewith. Viz Mergers Acquisitions. Leveraged buy-outs 7. 3. 5. mergers etc. human resource capital. De-mergers etc. Reference Text : 1. Stump Sates De Take overs.

• Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. 5. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. • Slope of security Market Line (SML) • Properties of any asset on the line. Variance of Return. • Random walk theory • Weak. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. • Return on common stock under uncertainty. 4. Measuring of Covariance definition and Simple Numerical Example.Introduction. Concept of probability Distribution of Returns. EFFICIENT MARKET HYPOTHESIS (EMH): . expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. Monday Effect 3. Systematic and Unsystematic risk 2. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH Reference Text: 1. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. January Effect. • Co-movement of two Assets returns. Risk And Return • Simple determination of stock market price using time value of money .6 Security Analysis And Portfolio Management 100 Marks Course content 1. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . • Diversification of Risk. Correlation Coefficient • Two asset portfolio case. 6.2. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem. for a single stock Expected Return. Concept of CML (Capital Market Line). • Slope of security market Line (SML) • Properties of any asset on the line.simple one period and multi period case. Meaning of Efficient Frontier / Set. Risk Free rate. Marches Model : Objectives Function and Constraints.FINANCE ELECTIVES 3. Concept l Market Portfolio. Sorrowing and Lending rates.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. Prentice Hall of India (1995) .

Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. Cost Audit & Management Audi under companies Act. 9. strategic advantages & long-term perspective of cost Management. Govindaraja 2.2. • Business Process Re-engineering. 2. • Energy Audit. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. Strategic Cost Management — Dr. Activity Based Costing • Target Costing 4.7 Strategic Cost Management 100 Marks Course Content 1. Reference Text : 1. • Total Productive Maintenance. with reference to strategic: assessment of cost & managerial performances. Girish Jakhotiya . • Product Life Cycle Costing etc. Value Chain Analysis & Long Term Cost Management 5. Balance Score Card Concept 7. Securities Analysis and Portfolio Management. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. • Total Quality Management. 3. • Disposal Management. with reference to core competencies.2. 8. • Wastage Control. Objective Based Costing 6. Entrepreneurial approach to cost Management. Strategic Financial Management — Dr. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Strategic Cost-Benefit Analysis of different business restricting propositions.

Cross. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Taxation of Foreign Company (Brief Overview) 6. 115JA. 2. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Illustrative List of Sections 2gB). 40 ‘ 47 A (To be updated with Annual Finance Act) 4.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. 9. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7.2. Sales Tax. Stamp Duty. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. I0. Study of Specific Sections 3. 7. 115-o: 801 A: 79.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. Tax Planning through Specific. etc. Indirect. 2(18). 73 Exp.Singhar.3. 8. when compared with other Taxable Entities. 2. 5. 4. Planning of Corporate indirect taxes (including Customs. Excise. 72 A. 11. Modvat Ociroi. Developing and Underdeveloped Economics Corporate Tax Planning 1.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . 33Ac. etc. 3. Company as Taxable Entity — Distinguishing Features. 6.) 8. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr.

Year 2001.Western/2001. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. Netherland / kluwer Law in /2004 Banking Supervision .9 Banking and Insurance 100 Marks Course content 1.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. 2. Fund management in insurance sector 15. Rao. Chichesler/John Wiley!2004. 8. Growth and Development iii Insurance in India 13. Special Issues in Indian banking sector • Narasimham comm. Structure. 7. Year 2002. Role of banks in an economy 3.2. 3. Regulatory role of RBI and its monetary policy 9.3. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Treasury and funds management In banks 6. 9. Risk management In Banks 7. RRBs and rural banking in India 10.. 2.2nd By Frster Donald R/Gup Benton E/ Kotan James W. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. Introduction to Banking. Assets liability management in tanks 8. Regulation and reforms in Indian insurance sector Reference Text: 1. Australia / South. Cooperative bankis. 4 5. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. Introduction to insurance 12. 6. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. New Delhi/Deep & Deep / 2005 . By Sarkar A N. Strategic Business Management and Banking. Study of bank balance sheet and profit and loss account 5. Commercial Banking The Management of Risk. growth and development of banking in India 4. Range of products and services of insurance 14. Opening up of sector in India and challenges 16.

Directional Strategies (A naked Call/Put/Bull Call/Spread etc.10 Derivatives and Risk Management 100 Marks Course Content 1. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.2. Basic Option strategies Trading 1. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options  Interpreting the B & s formula . 2. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3.3. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4.

Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. Future & other Derivatives – by John. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. j. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. Options. A handout on trading strategies will be given to the students. Rendleman . Applied Derivatives – Richard . The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. C Hull 2. •Elasticity (Beta ) of an option in the CAPM framework. 5.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . 4.2.

3. duration. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. • Government bonds & Corporate bonus (Credit Rating. (Returns delivered by Indian Mutual Funds) . Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance. zero coupon yield) Term Structure & Theories Behind term’.2.t. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. Default Risk) MUTUAL FUNDS • Structure & important regulations w. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM.r. AMC’s Reputation etc Actual Performance of Indian MF. Effect o Globalization (Fed Watching ) etc. Currency yield. convexity. Treyner.

Monitor & Review • DEC Of Interpersonal Negotiation. time Mgmt. closing etc. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle. • Case Studies Reference Text: ICICI Notes on Wealth Management . Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. Role of Banks & Private Banking • Environment.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc.

12 Quantitative Models In Finance 50 Marks Course Content – 1. 3. 10. Capacity Utilization and Contribution Margin. 12. • Cost Volume .Work Analysis. Volume . Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7.A Practical Approach. Profit Measurement through Statistical Copulating. Evaluation of Training Expenses 6. • Probabilities Profit Budgets. 8 Controlling Inventory . Reports. Mode? or Human Resources Utilization. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4.Cost Analysis The Multiple Regression Analysis Approach. • Prom Measurement through Statistical Correlating. • Volume . Profit planning and budgeting • Break. • Forecasting and Measuring wit Correlation Analysis.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis.3. • PERT-Cost.Cost Analysis . 11. Linear Programming and Accounting Information Model. Productivity Costing and Management.2. 2. 9. Application of Probability to Cost Control. Application of Learning Curve Models to Profit Planning.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. 15.An Application of Mathematical Programming .The Multiple Regression Analysis Approach. 13. • Capacity Utilization and Conduction Margin. • Opportunity cost . Cost of Control 5. Opportunity cost . 14.An Application of Mathematical Programming.

• Productivity Costing and Management.Even Analysis and Linear Programming Application of Curvy-Linear Break .Work Analysis. • Linear Programming and Accounting Information Model. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. Probabilities Profit Budgets. Reports. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. Cost Volume . • Multiple Product Costing and Multiple Correlating Analysis. Profit Planning And Budgeting • • • • • • Break. Practices and accounting frauds . PERT-Cost.A Practical Approach • Application of Probability to Cost Control. 6. • Application of L P to Determine Profitability of Products Involving joint Costs. • Controlling inventory .5. 7.Even analysis.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Costing And Pricing • Role of Cost in Pricing Joint Product.

and CFROI Reference Text : • Koeller. EVA. Goedharl. Option Pricing Applications in Valuation 7. Healy. Corporate Finance • Brearly Myers . and Bernard. Basics and tests b. Valuation of Companies in Emerging Markets: A Practical Approach. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Relative Valuation a. Corporate Finance • Aswath Damodaran. 2000. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. John Wiley & Sons. Jafle. • Palepu. 3rd Cdition. Business Analysis and Valuation Using Financial Statements.3. Approaches to Valuation 2. Valuation in Acquisitions 8. Basics b. John Wiley & Sons.13 Corporate valuation 100 Marks Course Outline 1.Valuting Private Companies 6. • Pereiro. Brand Name Valuation 5. Valuation: Measuring and Managing the Value of Companies.2. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. 2002. Choosing the Right Model d. Westerlield. Discounted Cash flow Valuation a. Loose Ends •d. 4th Edition. Valuations . 1st Edition. Value Enhancement DCF. Examples of Valuation 3. Southwestern Publishing. • Ross. 2005. and Wessels.

14 Marketing Finance 50 Marks Course Content 1. Ten Territories. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product. • Analysis of Marketing Costs in terms of Engineered Costs. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis.3. Mix and Linear Programming. of Revenue by Products. Channel. • Export Marketing and Finance . 3. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. Customers Orders etc.2. 2. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing • Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique .

Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. • Warehousing decisions • Transportation Decision. Reference Text: • Marketing Management A Finance Emphasis B K.Chatterjee • Finance Sense Pasanna Chandra . • Impact of marketing strategies on organization structure design and consequent financial Implications.• Financial Incentives.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4.Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples.

F. Roller.• Marketing Models (Chapter on Pricing) Gary L Lilian. KS Moorthy • Managing Brand Equity D A Aaker 3.15 Fixed Income 100 Marks .2.

Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. The Hand Book of Fixed Income Securities. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3.Course Content 1. Swaps : Richard FIavell — John Wiley Publications. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. . Ladder & Bullet Strategy 3.Swaplct Parity 7.Fabozzi Frank McGraw Hill International 2. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2.

impact of mergers. Evolution of organizational theories. learning organizations. New Delhi. P. N. Tata McGraw Hil. Organizational design & effectiveness 3. Thomson Southwestern 2. organizational design for change and innovation Reference Text : 1. 2. managing dynamic processes decision making.3. power & politics 6. acquisitions & globalization on organizational structures and effectiveness 5. Organizational design for excellence . Determinants of organizational structure — strategy. Daft.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. life cycle. size. network organizations. boundryless organizations. virtual organizations. conflict. P L Organization Theory and Design Current Edition. technology. Robins Khandwalla. 1992 .OPTIONAL GROUP — Human Resources Management 3. environment and culture 4.

Training Audit Reference Text 1.2 Training & Development 100 Marks Course Contents: 1. McGraw Hill Publication (International Edition) .Principles of Adult Learning. Traditional training methods 11. Introduction to human resource development 2. P. budget training programmers. Motivation & Performance 5. Training Administration. Planning & Organizing conferences. Implementation of Training 10. Overview of Training in Organizations (Role of training. 7. Competency modeling and mapping 8. Training Need assessment. Designing Training Modules 9. Employee Training and Development by Raymond A Noe. Training evaluation. seminar etc 15.3. Learning organization 4. 3ed. (training budget. Strategies and Practice 2. Management Development 14.3. E-learning and use of technology in training 12. design training calendar /schedules) 6. Effective Training Systems. structure of training) 3. Nick Blanchard James W Thacker Second edition Pearson Education 3. Cost Benefit Analysis and ROI 13.

3. 6. • Indian experience. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. Management of Conflicts as related to IR aria different methods of resolving conflicts. Reference Text . Workers Participation In Management. 3. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry.  Post Liberalization. • Role of TU • Role of state 4. 4.Growth & development of IR • History & development of 1k  Pie independence  Post independence.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. • Suggestion schemes. • ISO. Comprehensive IR model or interalist & externalist approach. 6. 5. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. Quality circles. 5. TQM. • Experiences of Germany. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. • Kaizen. France & Britain.3. Labour welfare in organized sector. HR approach. 2.Social Welfare • Concepts of economics & social welfare.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. Gender Equality. Role of management and corporate social responsibility. • Union recognition.

Industrial Relations. Appraisal Interviews 11. Assessment Centre 9. Sharma. issues and Problems 4. Process of Performance Management 3. Himalaya Publishing House 3. Himalaya Publishing House 4. Methods of Performance Appraisal 6. Measurement in FA 8. PA. Appraisal Communication 10. Legal and Ethical Perspectives in PA Reference Text : . competency at work 2. Feedback Mechanism B) Performance Management 1. Concepts of competence.1. BEI 8. S. M Industrial Relations Conce1nual & Legal Framework.Objectives. Competency Levels 5. Measuring or Mapping Competencies 7. Himalaya Publishing House 2. JD and PA 5. Mamoria C S Mamoria. Mamoria.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Appraisal forms and formats 7. Role of Assessors in an Assessment Centre 11. Career Development 13. Designing tools in an Assessment Centre 12. S. Dynamics at Industrial Relations in India. Types of competencies---Behavioral and Technical 3. & S. Gankar. Process and Documentation of PA 9. Objective pf Performance Management 2. Oxford University Press 3.3. A. V. Conducting and Operating Assessment Centre 10. S Dynamics of industrial Relations in India. C S & Mamoria. Venkata Ratmam C. Performance Feedback and Counseling 12. Designing competencies Dictionary 6. Competency Description 4.

Integrated Budget for manpower management.• • • Performance Management by Julie Freeman.3. 6. Mathematical models for stall structure evaluation. Quantitative and qualitative approaches to manpower economy. Planning careers: Managing career structures and evaluating maintainable career policies. Manpower planning as an integrated part of business planning. 13. 8. Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. Mathematical models anti manpower planning. The Pie-requisite for manpower planning. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. A Simulation model for manpower planning. Demographic and ecological models for manpower planning. An econometric model for national manpower planning.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. 9. technical labor. Markov Chain models for manpower system. . Controlling manpower costs. Developing manpower strategies. 10. 3. 11. Human Resource Audit 1. setting manpower standard. 5. Manpower forecasting for managerial staff. 4. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. 3. questionnaire The HRD Score card and writing the HRD Audit report. 2. observation. 7. 12. Management Science and manpower analysis. 4. 2.

Gratuity Act 9. Personnel & human Resource Management — P. 10. 3. ESI Act. Subha Rao 2. Provident Fund Act & Misc Provision Act. 11. Industrial Employment Standing Orders. Industrial Dispute Act. Workmen’s Compensation Act 7.3. Payment of Bonus Act 8. Minimum Wages Act. Human Resource System — T. Contract Labour (Regulation & Abolishing) 13.Reference Text 1. Factories Act. 6. Shops & Establishment Act.Rao & Udai Pareek Human Resource Electives 3.Rao 3. Human Resource and Audit — T.V. MRTU & PULP. 2.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. 5. Payment of Wages Act. 12. 14. 4.V. Apprenticeship Act Reference Text: Bare Acts .

choosing a partner. Compensation /Remuneration place In Reward Strategy 5. C. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. understanding median . taxability of stock options .3. Equity Compensation Plans—objective of equity compensation. Superannuating. SEBI Guidelines.7 Compensation and &Benefits 100 Marks Course Content 1. designing a salary offer template 12. ESIC. Making a salary offer to a candidate— understanding salary ranges 13. Understanding inflation — Neutralization of Inflation — Dearness Allowance. Gratuity. Arriving the CTC of art employee/candidate — costing elements. benchmarking. Understanding income Tax 11. Bonus under Payment of Bonus Act 9.3. Remuneration Survey. target position. Reward Strategies — Articulating and understanding business context for reward strategies 3. Consumer Price Indices . arriving at a comparator. Cash. Retrials and Social Security. Understanding Provident Find. Types of Variable Pay 10. Variable Pay / Incentives/ Stock Options 6. Understanding Elements of Compensation Structure — Fixed . ageing of market data 14. percentile. valuing stock grants. conducting a survey. types of Stock Plans. Converting Remuneration Survey results Into a Salary Proposal 15. Human Resources Philosophy and Approach 101 an Organization 2. Benefits. Elements of Reward Strategy — Understanding Reward Management 4.

Process of Change 4. Essentials of Organizational Development and Change. Textbook of HRM — P. 2.. Approaches to OD . Shermn 3. Understanding Organizational Roles • OD Intervention theories and methods Large Systems. Snefl.Reference Text: 1. Data Collection & Analysis including Climate Survey 6.3. Worley Christopher C. Group and Individual Techniques Reference Text : Cummings Thomas C.. Organization Diagnosis & Diagnostic Models 5. Managing Human Resources — Bohlander. Action Research 3. . Definitions underlying assumptions and values of Organization Development 2.Systems Approach.8 Organizational Development 100 Marks Course Content 1. Subha Rao.

• Reliability : relative reliability and absolute reliability types of reliability . personality testing different types of personality tests. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. face validity. objective measurement of performance and other job related behaviors.operational and predictive validity. Characteristics of scientific measurement techniques. Fairness and bias in testing. attitudes. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. issues related to systematic observation and judgment in behavioral assessment. Ethical and Social considerations in testing in organization. factorial validity. Validity and Standardization. different type of aptitude tests. 2.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. item difficulty .Voca . split-half reliability. 8. Aptitude testing difference between intelligence and aptitude tests. 6. validating criteria. Essential consideration of selecting a test. issues related: to intelligence testing in personnel selection. 4.N. ia1ues and other behavioral tools and their importance in personnel assessment. 3.3. construct validity. Factor-analysis. Measurement of intelligence arc general abilities different type of intelligence tests. Reliability. tests o vocational interests. and norms development. methods of calculating validity . Regression Analysis n personnel selection. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. differential predictors. approaches to behavioral assessment behavior observation. item analysis.retest reliability using single form. multiple correlation. importance and usages of aptitude tests in personnel selection.Recbardson reliability: factors affecting reliability estimates. 10. Reference Text: • Quantitative Techniques in Management .3. Psychological tests use. biserial correlation. usage of personality tests in personnel selection and critical issues related to personality testing. Behavioral assessment in personnel selection. concurrent validity. • Objectivity in administration and scoring. ANOVA. creativity and tests for measurement of creativity.D. 7.. cut-off scores. scope and limitations in organizational set-up. and behavioral assessment.simple correlation. tetrachoric correlation. Kuder . Assessment Center approach in personnel selection and performance. retest reliability using equivalent form. measurement. • Validly : types . expectancy table. Role of test users.

10 C Building Learning Organizations 50 Marks Course Content 1. Knowledge-based Competition 6.3. Measuring Learning: The Intellectual Capital 8. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. K. . Organizational Learning : A Capabilities-Based View 4. Why Organizations need to Learn 3. Knowledge-Creation and Acquisition Processes 7. Emerging Business Realities 2.• Quantitative Techniques in Management – J. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Sharma 3.

Stress & motivation 8.3. Stress & personality 7. Stress & thought process learning 6. Nature of stress 2.11 Stress Management 50 Marks Course Content 1. Verbal & non-verbal Indications of stress 9. Leadership styles in stressful & non-stressful situations Reference Text 1. Source of managerial stress 5.3. Assessment of stress 10. Notes complied and given by Faculty . Stress & management of change 11. D 2. Role stress 4. I’ M Ok-Youre ok — Thomas Harris M. Occupational Stress 3. Stress & conflict 12. You Can Win — Shiv Khera 3.

Evaluation-Selection of Equipment Requirements its-optimization 5. Robotics. CIM. Evolution of Production Systems. 4. Production Systems-operations. Peter j Billington 5. Elements of PPC . Mc Leavey. Advanced Concepts like JIT. models 2. MRP .Optional Group — Operations 3. Layout-models-optimization 6. Process-Product Matrix.By Samuel Eilon 4. C.II. manufacturing. services. FMS.By Seethararma L Narasimhan.L. Aggregate Planning –models-optimization 12. KANB. Production Planning & Inventory Control . types 8. Jacobs .4. processes. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. Production Plans-an overview. PP & Inventory Control .By Vollman . Resource Planning:-models 11.John F Magee 2. Manufacturing Planning & Control . Why bark. Batch Scheduling-models-optimization 14. Bony .1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Jhamb 3. Product-Process Technologies 3.types. Demand Management-models 9. Capacity Planning —models 10. GT. Agile Manufacturing Reference Text 1. Line Balancing-models-optimization 7. Batch scheduling-models optimization 13. Production Planning —g & Control . Dennis W.

Outsourcing Reference Text : 1. Basics of Supply Chain Management 12. Logistics Organization 9.. Integrated Supply Chain Management 13.3.4. Warehousing 5. SCM by Rahul Altekar Logistics Management by S. 4.Forecasting 3. Application of IT in LSCM 7. 3.Basics or Logistics 2.Shdhara Bhat Supply Chain Management . Logistics Measurement 10. Barriers to integration 14. Transportation 4. DRPIMRP 6. inventory Planning I Inventory Control 8.2 Logistics & Supply Chain Management 100 Marks Course Content 1.Saha’ . Logistic Costing (Activity Based Costing) 11.Ailawadi & Rakesh Singh Logistics Management by K.C. 2.

g) Exponential Smoothing 3) Purchasing a) Purchasing principles. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. policies .3 Materials Management 100 Marks Course Content 1) Materials Management an overview a) Introduction.4.3. under risk. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. scope. and under uncertainty. responsibility and limitations c) Sources of supply and Supplier selection.procedures and practices b) Objectives. h) Organization based on Location. d) Elements of procurement cycle. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids . b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. g) Organization based on Commodities. e) Past Consumption Analysis Technique f) Moving Average method. 4) Purchasing and Procurement Activities under Materials Management.

d) Systems of codification e) Colour coding. f) Role of Purchasing Committees/ Purchase Managers. a) International commercial terms. 9) Materials receipt and stores a) Introduction and functions of scientific store management. c) How is au Indian standard evolved d) Advantages of Standardization. f) Types of L/Cs. g) Preservation of stores. b) Basis of classification. I) Types of inventories. e) Payment terms including Letter of credit. 6) International procurement -imports. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. e) Classification on the basis of usability of materials. b) Types of stores and benefits of scientific storekeeping. h) Issue control 10) Codification a) Introduction b) Benefits of codification. i) Bill of Landing und ether documents. c) stages of scientific codification. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions . C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. I) Centralization and Decentralization of stores. 7) Classification of Materials a) Introduction and objectives of classification.c) Purchase of used equipment d) Sources of used equipments e) Purchase versus lease. c) Store location and layout. (b) import procedures and documentation. g) Custom tariff h) Custom clearance. d) Typical layout plans e) Storing practices and identification of materials. c) Categories of importers d) Identification of foreign sources. 8) Internal assessment test / projects and presentations.

Purchasing and Materials Management By P. New Delhi) 2004 Fifth Edition.C. Material Management-Procedures. L. Purchasing and Materials Management By N. . 1) Process of Verification. 6.K.Gopalkrishnan and M. 3. d) Management reports on Materials.12) Obsolete. New Delhi). 2. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. Pune). Reference Text 11. o) Database for Materials Management Systems. 14) Computers in Materials Management a) Steps in computerization. e) Benefits of Computerization. New Delhi). 4 5.Nair (Vikas Publishing House. Sundresan (Prentice Hall of India. c) Activities of Materials Management covered by Computerization. New Delhi). e) Perpetual Verification. Materials and Logistics Management By Prof. Gopalknishnan (Tata McGraw Hill. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. Materials Management —An Integrated approach By P. Jhamb (Everest Publishing House. Surplus and Scrap Management a) Definition b) Need for Scrap yard c) Identification and control. TCM an Cases Dy AK. Datta tr-rentce-Hah iLua. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. New Delhi).

quality. speed Process Choice Business Implication of process choice — project. 7. batch. line related Technology Strategy — flexibility. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. not Manufacturing-specific. . Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. line. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. 6. reliability.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content 1. jobbing. 8. push vs pull. continuous Hybrid processes — batch related.4. 3. 4. 5.3.

inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. 12.in Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 10.Acquilano . 13. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality. 15. 16. Focused manufacturing and Group Technology Principles and concepts Methodology Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes. Reference Text : Operation management for competitive Advantage by Chase-Jacobs .9. l4. 11.

functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. 8. 6. 3. 4. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 7. . 5.3. 9. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2.4. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams.5 Business Process Re-engineering & Benchmarking 100 Marks Course Content 1.

S. TOO Toots — Management 5. Problem solving tools such as a.Principles of Japanese manufacturing 2.Dr Shrinivas Gondhalekar. Total productivity through such practices a. Publications of JMAM. T Q M Process . Kaizen b.M E.D d. 5-S Principles e. ifl5-S. Beyond T 0 M .7 World Class Manufacturing Practices 100 Marks Course content: 1.By Gopal Kanji. T.P.By Robed L Flood 4. Combo Kaizon. Housekeeping 3. Chroniel of a Quality Detective .4. in) Total Production Maintenance . Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . viz 6. Getting the employee involved in above 4.3.M.. Poyal Sheth 3. TOO Tools — problem solving b.Taichi Dhno• Kaizen Masaki Imai 2. c. Mike Asher 5.

a) The role of network design in-the supply chain. c) Process view of a supply chain. c) Design option for distribution network. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. Pull and Push-Putt systems c) Demand driven strategies. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. d) Distribution network in practice. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. b) Factors influencing network design decisions. Collaborative Planning Forecasting Replenishment CPRP) concept . e) Making network design decisions in practice. d) The importance of supply chain flows. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. 2) Network design in the Supply Chain.3. c) A framework for network design decisions d) Models for facility location and capacity allocation. e) Competitive Supply Chain Strategies.4. b) Factors influencing distribution network design. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. f) Achieving strategic fit.8 Advanced Supply Chain Management 100 Marks Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain.

e) Steps in setting up VMI. e) implications and benefits of mass customization f) SCM for mass customization. (E -. Advantages and disadvantages of RSP. Inventory ownership In RSP. g) Distribution Integration. challenges and limitations of VMI. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. . Benefits. c) International versus Regional products. Requirements of RSP. Types of and issues In Distribution Integration. b) Risks and advantage of International supply chain. Direct shipment. transshipment 7) International assessment test/ projects and presentations. human resources. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. Issues and steps in RSP implementation.Cultural differences/ infrastructure/ performance expectation and evaluation. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. f) Overcoming limitations of VMI 13) Customer Value and SCM. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. Cross-docking. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. e) Regional differences in Logistics.business) e) Distribution strategic. a) Introduction b) The dimensions of Customer Value. c) Vendor Managed Inventory (VMI) d) VMI Business Model. d) Mass customization. Information systems availability. c) A framework for Buy / Make decisions. characteristics of mass customization. d) E-procurement e) A framework of E-procurement. Elements and benefits of JIT systems. 8) Strategic Alliances a) Introduction b) A framework for strategic alliances. d) Local autonomy versus central control.d) Impact on internet on supply chain strategies. Milk run.

transportation and logistics laws and regulations. copyrights. New Delhi) . product election. environmental laws.. government procurement regulations.. Value-added Services. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. Value-added services Relationships and experiences. c) International practices. patents.c) Conformance to requirements. price and brand. trade regulation. d) Confidentiality and proprietary information. d) Strategic pricing 13) Customer Value and SCM. product election. a) Introduction b) The dimensions of Customer Value. Supply Chain Management-Strategy. Reference Text : 1. Note: All the above topics need to he supplemented by case studies. trademark laws. New Delhi) 2. price and brand. c) Conformance to requirements. Aitekar çPrealce all India. Relationships and experiences. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. Supply Chain Management Concepts and Cases By Ranul V.

Palletisation 3. Gopalakr-ishnan Stores inventory Control — KS. Containerization 4. 50 Marks Course Content 1. Transportation mix in Economy 6.9 Material Handling and Transportation. Total cost concept in Material Handling and Transportation. Reference Text • • • Integrated Material Management — P. 20 Principles o( Material Handling 2.3.4. Menon. Transportation Modes I Attributes 5. Machinery Handbook .

4. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. Defining for business goals 2. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4.Donald Delmar 2.Chase — Jacobs -Acquilanc .10 New product development and concurrent Engineering 50 Marks Course content: 1. Successful pilot run and production sing Reference Text 1. Applications of VANE at design stage. 5. Time bound Research and development and prototype manufacturing 3.3. Operations Management for Completive Advantage . Operations and Industrial Management .

Q.L. Ergonomics — Definition and applications 7.3.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. Gondhalekar & Payal Shetty.R.11 Industrial Engineering Applications and Management 100 Marks Course content 1.id Grand Ii Quality Detectives — Dr. I.S.O. Industrial Engineering and productivity 4. Pre determined methods & time systems (PMTS) & application of low cost automation. 6. . V C a. P. 3.4. Handbook of industrial Engineering & Management — Ireson. book of industrial Engineering Standards. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . Industrial Engineering definition & applications 2.Shone K J.

5. Various types of tests such as Black box v/s White box. Spiral. load tests etc Use of Use Cases for functional testing. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements .UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Function Point. COCOMO.1 Software Engineering . Prototyping. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh . Preparing Test Data and Test Cases. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. document the requirements.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Functional test! Code reviews Stress tests. Rational Unified Process. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow.methods of software estimation such as Line of Code.Optional Group— Information Technology 3. Quality assurance of software at each phase in the lifecycle.

5. Doanid Leach. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1.Digital Principles and Applications. FTP. — Operating systems 2. .Windows Unix. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Godbole A. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. email Protocols. Aiticd Malino .popular server technologies such as the Intel. devices for backup etc o Server Technology platforms . the internet Protocol. o Web Platforms —various protocols used for the internet.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. by Rambaugh Software Metrics Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA 3. . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).• • • • • UML by Wrox Publication OOAD & UML. HTTP. Laptops.S. Steven Holzner — Visual Basic S Programming 3. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . other mobile devices. Databases for data warehousing and other specialized applications • Software Development Platforms. Storage Area Networks (SAN) .

advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. Capturing storing. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. technology tools used for data mining • Knowledge Management . Benefits of ERR • Supply Chain Management — Need for Supply chain integration. Healthcare etc. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. CRM.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration . • Enterprise Resource Planning (ERP) . Types of Knowledge. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. modules of a CRM product and what they do — such as sales force automation. forecasting. difference between data warehouse and a conventional Database.3. benefits to an organization.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. Data warehousing products.Functional view of business processes and how they are integrated sing an ERP.Concepts of an enterprises portal. Transformation and Loading (Eli. Web content and other understructure content.6. and SCM products . Steps in building a data warehouse — Extraction. technologies available for building such portals.Need for KM. • Enterprises Applications integration. Various models and algorithms for mining. Application overview of supply chain solution.

2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. the internet Protocol. HTTP. FTP. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS).5. Doanid Leach. Storage Area Networks (SAN) .Digital Principles and Applications. . Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. — Operating systems 2.popular server technologies such as the Intel. Aiticd Malino . devices for backup etc o Server Technology platforms . Databases for data warehousing and other specialized applications • Software Development Platforms.S.Windows Unix. . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. other mobile devices. Steven Holzner — Visual Basic S Programming 3. Godbole A. o Web Platforms —various protocols used for the internet. Laptops. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms .3. email Protocols. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1.

growth.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . e-business. Customer Contract Management and SLAs . • Challenges for these businesses in the domestic and International markets such as Business Development. managing Innovation legal Issues. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . forecast trends. Talent management Licensing costs & Intellectual property rights. reasons for their success etc • Study of various business models Including onsite/shoring. key players.— Prof Pradeep Pendse Managing IT Infrastructure — TMI . commerce and pure play ‘e’ models. e-commerce. Pricing. Set up & Infrastructure Costs.Systems – Electives : 3. Mergers and Acquisitions .5 .

0/4.3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • Appropriate Standards like Sarbanes Oxley .5. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.

including spam.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .5.• IT Act 2000 3. Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard .

5. Information Architecture. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security Database Security Network and communication security Business Continuity Management 3.Reference Text • • • • • • IT Security Governance Institute (ITGI) BS. . benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. .11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. The engineering view.

Financial goal setting . Control of R & D Project Control .1 Management Control System — UA 100 Marks Course content: 1.Problems of growth and corporate control. profit centers as a control system De-Centralization and profit centers. Mechanics of determining profit objectives of profit centers . Financial Reporting to Management .Fourth Semester 4. 3.Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . 4.Sensitivity Analysis Developing financial goals along organizational hierarchy .Administrative Cost Control .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.identification and creation of profit centers. Management Audit. 2.Efficiency Audit .Internal Audit Government Cost Audit . CONTROL IN SPECIAL SECTORS : Scrap Control .Analysis of Incremental ROI .Second Year .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company .Audit . ORGANIZATIONAL GROWTH Responsibility centers and profit centers .

2. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. Application MCS in Public Sector Service Organization & Proprietary Organizations Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw.Under conditions of price level change Objective and methodology 5. Ghosh (Prentice Hall India) 4. Attitude. Social responsibility of business — Ethical aspects of corporate policy. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Evolution of through ethics in business — Culture and ethics — overview of ethics system.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth . Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . Measurement of Assets Employee .Basic framework of Normative ethics Ethics and decision — Making.2 Business Ethics Corporate Governance Course Content : 1. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5. 4.

2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels.Reference Text 1. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan . Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar What is Ethical in Ethics by John Henderson 4. 3. Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India.start Routes to establish an Enterprises (Franchising. 3) Quick . Entrepreneurship and Enterprise . Gender Issues in Entrepreneurship. 4. advantages Entrepreneur 1) Nature and Development of Entrepreneurship. 3. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. 2.

Services Marketing : An Asia-Pacific and Australian Perspective. P . Customer satisfaction and service quality 9.Business Financing including venture Capital Finance Managing early growth of a Business. Customer complaints and service recovery 10. William C. Pearson Education Australia . Zeithami. Collins. Managing demand. Walker (2004). J. and F. Managing customer relationships 12. Saboo 3.Patterson. 4h Ed. C. Service processes — managing service encounter 8. Entrepreneurship Development in India – By Biswanath Ghosh 5. Managing service profit cha 11. Incubation Program New Venture expansion – strategies and issues Reference Text 1. Bitner. capacity and service assets 7. Managing people in service organizations Reference Text 1. Singh. Services Marketing . Market positioning 3. McGraw H1I 2. By J. Introduction — Nature of services 2. Literature Published by Support Institutions. Services marketing mix decisions 6. 4. New service development 5. Lazier 2.4 Services Management 100 marks Course content: 1. Service delivery system.Dynamics of Entrepreneurial – By Vasant Desai 4. Entrepreneurship Management – By P. Lovelock C . M. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Greniler (2006). N. V. aV 0. 3’d Ed.. Beyond Entrepreneurship – By James C.

4. 7.Overview of the role and responsibility of the industries Total Quality Environment Management. 3. Implementing and controlling agency. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. Oberoi : Environment Emplaned (Excel) N. 2. Oberoi : Environmental Management (Excel Books) . K.Broad outline of National Environment – policy Definition of Environment with particular reference to management. Environment Protection. Environment Quality Management . Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. Managerial aspects involved in Environment management.5 Environmental Management 100 Marks Course content : 1. 5 6. K. Significance of environment management . ISO 1400 EMS Certification Major Legislation like air (P & C. Saxena & N. P) Act. N. 4. Pandey : Environmental Management (Vikas) Y. K. organizing. Water (P & C. Environmental Issues relevant to India. P) Act. directing. Act 1986 Wild life Protection Act etc.

applicability and limitations. 4. Measurement of Productivity .objectives. Work Measurement . 2. barriers to its application.Objectives and need for job evaluation. application in different functional areas.use in solving chronic problems Organizing for quality Circles. method of implementation of Quality Circles Creativity Based Techniques . Brain Storming.6 Productivity Techniques 100 Marks Course content: 1. Structure. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination).Brain Storming . 7. MUra. 8.the concept of learning curve. work sampling. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . Use in Creative problem solving with practical applications . 9.kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. Practical application for product and process development and cost reduction. quantitative estimation and implication of the learning curve.Relationship with total quality Management objectives . Approach to Productivity improvement . methods . Whole Brain Thinking Normal Group Techniques. Scatter diagrams. seven tools-Pareto Analysis. Process observations. 10. lmai’s KAIZEN approach elimination of 3 M’s (Muda. Evaluation and implementation Phases. 5. Muri).point crime and lob classification. Quality Circles . Multi factor and Total Factor-Models. techniques .determined motion time systems . Pro.partial. Value Analysis and Value engineering .Classic ILO approach.Functional Analysis . 3. 11. piece rate and time saved based systems. 6. Learning Curves . Scanlon Plan.application in manufacturing and service industries. wage structure and Modern approach through multi skilling Wage Incentives . its applicability. concept of Productivity . Profit Sharing Systems. Sumath’s Total Productivity Model.Financial Motivation techniques. practical applications in industry.time study. Relation between job evaluation. Job Evaluation .Electives 4.

CMM / PCMM 13. Quality Management in services — the SERVQUAL Model Reference Text . Reference Text 1. Quality improvement and Total Employee Involvement 8. 6. 3.12. quality circles 10. Six Sigma tools. 6 Total Quality Management 100 Marks Course content: 1. Basics of stamping & reliability. Crosby 3. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . 2. S. Design of work station. effect of environment of productivity . Felgenhaum. Taguchi. 5. process capability studies 11. JIT manufacturing and Lean manufacturing through waste elimination 9. Taichi Ohno. Statistical quality control basics. 12.Concepts. design of workplace to suit the human being use of anthropometric data. Deming. Juran. Ergonomics . Cost of quality — Juran / crossby. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. Quality tools and techniques 7. Contributions of Shewhart. Introduction and evaluation of quality movement 2.Hawthorne experiment. principles of motion economy. Shigeo Shingo 4.Stastical process control. Productivity Techniques — P. Contributions of Japanese pioneers Ishikawa.

6.Source of Finance — Cost implications thereat Financial Institutions. Guidelines for funding Risk Analyst5 — Sensitivity Analysis. 4. 1. Gopal Kanji Beyond TOM — By P L Flood 4.R. 3. Introduction Concept of Project Management. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report.1. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project. Financing of the Project :. Project Function in an organization— Layout of Project Department. Total Quality — By Institute of Directors 3. 100 TOM Fools — By Mike Asher. Murthy. Quantitative Aspects of projects . Role of Consultants in Project Management.policies of Central — Stale Government towards location— Legal aspects of project management. R. Computer Applications : Selection of software packages for application to project management - .Lakhe 2. 5).6 Project Management 100 Marks Course cement: . Scope & coverage. Selection of location & site of the project — Factors affecting location . P. 2. TQM in this Service By R. 7. 4) Materials Management in Project Planning — Procurement— storage — disposal.

F Ramamoorthy Project Management’ . PMP .By S. 4.By Vasant Desai . 6. V. 2 3. 5. Mattoo Project Management .By Kimi Heidma Project Management .Study Guide . Choudhary Text Book of Project Management .Sy P Gopalakrishnan.Reference Text 1.3y Prasanna Chandra Project Appraisal By P K.Proc-ct Management Professional .