Scribd Logo
Upload

Welcome to Scribd!

  • American Express Marketing Strategies Focus on Alliance Partnerships

    Uploaded by

    nitnsharma
    2 views3 pages

    Original Title

    Presentation1RETW

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views3 pages

    American Express Marketing Strategies Focus on Alliance Partnerships

    Uploaded by

    nitnsharma

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Type Public (NYSE: 

    AXP)

    Dow Jones Industrial Average Component

    S&P 500 Component

    Industry Banking

    Financial services
    Founded 1850

    Founder(s) Henry Wells

    William Fargo

    John Warren Butterfield


    Headquarters New York City, New York, U.S.

    Area served Worldwide

    Key people Kenneth Chenault


    (Chairman & CEO)

    Products Financial

    Travel services

    Insurance

    Revenue ▲ US$26.7 Billion (FY 2009)[1]

    Net income ▲ US$2.13 Billion (FY 2009)[1]

    Total assets ▼ US$124 Billion (FY 2009)[2]

    Total equity ▲ US$14.4 Billion (FY 2009)[2]

    Employees 67,701 (2008)

    Website AmericanExpress.com
    MARKETING STRATEGY OF AMEX
    • CAUSAL MARKETING
    • MARKETING THROUGH ALLIANCES WITH BIG
    COMPANIES LIKE RELIANCE, TATA
    • SPECIAL PROMOTION THROUGH BUSINESS
    SEMINARS
    • PENETRATION IN SEMI URBAN AREA
    THROUGH REGIONAL MOVIES
    MARKETING STRATEGY

    • THROUGH SEMINARS AND GAME PLAY IN


    COLLEGES
    • BONUS AND GIFT VOUCHER FOR SPECIFIC
    AMOUNT OF BUYING

    You might also like