RURAL MARKET ENVIRONMENT

RURAL MARKET ENVIRONMENT I) II) III) IV) V) VI) VII) VIII) IX) X) XI) XII) Rural Population Occupation Pattern Income Generation Location of Rural Population Expenditure Pattern Literacy Level Land Distribution Land Use Pattern Irrigation Infrastructure Facilities Rural Credit Institutions Rural Retail Outlets .

RURAL MARKET ENVIRONMENT XIII) Rural Area Requirements a) Household Consumables b) Household Durables c) Construction Material d) Consumable Agricultural Inputs e) Capital Agricultural Inputs f) Transportation Equipments g) Services .