SECTOR ANALYSIS -

FMCG
Presented By:-

Jayshankaran Iyer 19
Sagar Lahoti 29
Leena Jadhav 21
Snehal Jadhav 22
Rohan Chavan 07
Nitin Dhadage 11
 Introduction
 Fast Moving Consumer Goods (FMCG) are the products that are
sold quickly at relatively low cost.
 Examples of FMCG include a wide range of consumer products
such as toiletries, soap, cosmetics, shaving products and
detergents, as well as other non-durables such as glassware, light
bulbs, batteries, paper products and plastic goods.
 FMCG may also include pharmaceuticals, consumer electronics,
packaged food products and drinks, although these are often
categorized separately.
 Some of the world famous companies are Procter & Gamble,
Heinz, Cadbury’s, Reckitt Benckiser , Nestle, Unilever, Coca Cola,
Colgate-Palmolive.
 FMCG Sector in India
 The Indian FMCG sector is the fourth largest sector in the
economy with a total market size in excess of US$ 13.1 billion.
 Presence of strong MNCs, characterized by a well established
distribution network, intense competition and low operational cost.
 It has been estimated that FMCG sector will rise from around Rs
56,500 crores in 2005 to Rs 92,100 crores in 2010.
 Availability of key raw materials, cheaper labor costs and presence
across the entire value chain gives India a competitive advantage.
 Top ten players – HUL, ITC, Nestle India, GCMMF (Amul),
Dabur, Asian Paints, Cadbury’s India, Britannia Industries, Procter
& Gamble, Marico Industries.
 1) Hindustan Unilever Ltd (HUL)

 India’s largest consumer products company.

 Annual turnover of over Rs 13,000 crores.
 Formed in 1956
 Employee strength of over 15,000 employees and contributes for indirect
employment of over 52,000 people.
 Presence in over 20 consumer categories such as Soaps, Tea, Detergents and
Shampoos.
 It has over 35 brands. Key Brands are – Lux, Breeze, Liril, Rexona, Hamam,
Pureit Water Purifier, Close Up, Pepsodent, Kissan Jams, Pond’s, Lakme,
Sunsilk, Clinic Plus, Vim, Axe, Fair and Lovely, etc.
 Contact Details:
Ms Leena Nair – Executive Director HR.
Hindustan Unilever House, 165/166, Backbay Reclamation,
Mumbai – 400020, Maharashtra.
Tel: 022-39830000
 2) Indian Tobacco Co. Ltd (ITC)
 Turnover – 4.75 billion USD.
 Presence in packaged foods, confectionery, branded apparels,
cigarettes, agricultural products, toiletries, paperboards, hotels, IT,
stationaries.
 Employs over 20,000 people at more than 60 locations across
India.
 Key brands- Sunfeast, Mint-O, Candyman, Bingo, Aashirwaad,
John Players, Gold Flake, Navy Cut, Fiama Di Wills, Vivel,
Welcome Group Hotels.
 Contact Details:
Thapar House, 2nd Floor, 124 Janpath,
New Delhi- 110001
Tel- (011) 41502301
 3) Nestlé India
 Subsidiary of Nestlé S.A of Switzerland. Started in India in 1961.
It is the world's largest and most diversified food company
 Presence in infant food, milk products, beverages, prepared dishes,
cooking aids and chocolates & confectionary.
 Turnover – Rs. 4,325 Crores
 Key brands – Kit Kat, Maggi, Nescafe, Munch, Milkybar, Milo,
Milkmaid, Bar-One, Jeera Raita, etc.
 Contact Details:
Biplab Baksi, Vice President – HR,
Nestle House, Jacaranda Marg, "M" Block, DLF City, Phase II
Gurgaon - 122002 (Haryana)
Tel- (0124) 2389300, 2389400
 4) GCMMF (Amul)
 Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)
was founded in 1946.
 Jointly owned by some 2.8 million milk producers in Gujarat.
 Turnover- Rs. 67.11 billion.
 Best example of a co-operative organization's success in long term.
 Processes 11.6 million liters of milk per day.
 Presence in milk, milk products.
 Products under AMUL brand- Milk, Butter, Ghee, Cheese, Curd,
Chocolates, Ice cream, Shrikhand, Kool Café, Buttermilk, etc.
 Contact Details:
Gujarat Cooperative Milk Marketing Federation,
PO Box 10, Amul Dairy Road, Anand 388 001, Gujarat, India
Tel - (02692) 258506, 258507
 5) Dabur India
 Founded in 1884.
 Turnover- Rs. 2,100 Crores.
 Dabur India Limited is involved in Health Care, Personal Care and
Food Products.
 Key Brands- Dabur Amla, Chyawanprash, Vatika, Hajmola,
Glucose-D, Gulabari, Fem & Real.
 Dabur is the co-owner of the IPL team Kings XI Punjab.
 It plans to increase its foreign sales from 11.4% to 15% in the next
four years.
 Contact Details:
8/3, Asaf Ali Road, New Delhi – 110 002
Tel: (011) 23253488
 6) Asian Paints
 Established in 1942.
 Turnover – 4,060 Crores.
 Involved in decorative paints and industrial coatings.
 Operating in 22 countries.
 Key Brands- Royale, Opal, Utsav, Tractor, etc.
 Contact details:
Asian Paints House,
6 A, Shanti Nagar, Santa Cruz (E),
Mumbai- 400 055.
Tel- (022) 3981 8000
 7) Cadbury’s India
 Established in India in 1948
 Cadbury’s is a British company which is currently world's largest confectionery
manufacturer.
 Turnover- 5,384 million USD Globally
 Employs around 50,000 people globally and have direct operations in over 60
countries.
 Currently operates in four categories in India viz. Chocolate Confectionery,
Milk Food Drinks, Candy and Gum category.
 Key Brands- 5 Star, Perk, Bournvita, Celebrations, Dairy Milk, Éclairs,
Temptations, Bournville.
 Contact Details:
Cadbury’s India, P.O. Box – 26516
Mumbai – 400 026
Tel. : (022) 4007 3100
 8) Britannia Industries
 Founded in 1898.
 Turnover- Rs.2,200 Crores.
 Britannia has an estimated 38% market share.
 Involved in Biscuits and Dairy Products (90% revenues from biscuits
alone).
 Key Brands- Tiger, Nutrichoice, Good Day, 50 50, Treat, Milk Bikis,
Bourbon, Nice, etc.
 Contact details:
Mr. Alagu Balaraman, Vice President- HR
5/1/A, Hungerford Street,
Kolkata - 700 017.
West Bengal.
Tel: 033 - 2287 0505
 9) Procter & Gamble India
 Established in 1951 as Richardson Hindustan Ltd and then merged
with P&G in 1985.
 Turnover- Rs. 773 Crores.
 Employees- 1,38,000 globally.
 Involved in hygiene, health care and home products.
 Key Brands- Vicks, Old Spice, Whisper, Gillete, Oral-B, Duracell,
Tide, Ariel, Pampers, etc.
 Contact Details:
P&G Plaza, Cardinal Gracias Road,
Chakala, Andheri (E),
Mumbai – 400 099
Maharashtra, India.
Tel: (022) 2826 6000
 10) Marico Industries
 Marico is India’s leading group involved in consumer products &
services in beauty, hair care, skin care and healthy foods.
 Turnover- Rs. 24 Billions.
 Employees- Around 1,000.
 Key Brands- Parachute, Saffola, Aftershower, Sweekar, Revive, Silk N
Shine, Nihar, Kaya Skin Clinics, etc.
 Winner of various awards for innovation, strategies, marketing, business
leadership, etc.
 Contact Details:
Marico Ltd,
"Rang Sharda", Krishnachandra Marg,
Bandra Reclamation, Bandra (West),
Mumbai - 400050,
India.
Thank You