SAVER avoid the accident…

(By Ashwini Sharma and Pranav Gupta) AMITY INTERNATIONAL BUSINESS SCHOOL, NOIDA
EXECUTIVE SUMMARY OBJECTIVE: To reduce the number of accidents by automobiles happening around us, a device, SAVER which can sense any motion occurring nearby is needed to avoid them.

PRODUCT : The product named SAVER has a special technique used in it called PASSIVE INFRARED SENSOR (PIR). This product is basically used to detect movable objects passing near by. Range of SAVER: 1meter - 4 meters Circular Range: 180 degrees It is usually infrared radiation that is invisible to the human eye but can be detected by electronic devices designed for such a purpose. NEED: A general need to prevent the mishaps happening by road accidents pre-exists, so in order to meet the customer’s needs , SAVER need to be brought in the market. COST: Designing Installation : Rs 1500/unit (includes of cost production and cost of raw material) : Rs 500

Maintenance: NIL Marketing strategy: indirect Marketing TARGET MARKET: Beneficial and affordable to whole market.