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TECHNICAL UNIVERSITY LUCKNOW
[Effective from the Session : 2008-09]
MASTER OF BUSINESS ADMINISTRATION
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200
1 2 3 4 5 6 7 8
Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total
3 3 3 3 3 3 2 3 23
COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029
PERIODS L T 1 1 1 1 1 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100
1 2 3 4 5 6 7 8 9
Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total
3 3 3 3 3 3 3 3
LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.
STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035
PERIODS L T 1 1 1 P -
EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350
1 2 3 4 5 6 7 8 9
Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total
3 3 3 3 3 3 3 3 24
1 1 1 1 2 10
COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2
EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000
1 2 3 4 5 6 7 8 9
Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)
3 3 3 3 3 3 18
LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04
1. 2. 3. 4.
Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………
(III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04
1. 2. 3. 4.
Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)
Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04
1. 2. 3. 4.
Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)
Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04
1. 2. 3. 4.
Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)
Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04
1. 2. 3. 4.
International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….
(III Semester) (III Semester) (IV Semester) (IV Semester)
Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04
1. 2. 3. 4.
Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….
(IV Semester) (IV Semester) (IV Semester) (IV Semester)
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.
EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.
The report will contain the objectives and scope of the study.SUMMER TRAINING PROJECT REPORT: 1. the organization (where the student is undergoing training) will assign a problem/project to the student. the project report will be referred to the third examiner. The Report will have two certificates. It will contain 6 . 8. service or financial organization. During the training. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. every student of MBA will undergo on-the-job practical training in any manufacturing. The research project report will carry 150 marks. The student. One comprehensive chapter must be included about the organization where the student has undergone training. 2. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. During the course of training. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. The student is expected to answer to the queries and questions raised in such a meeting. 6. This chapter will form part I of the Report. In case the difference in the awards given by the examiners is 30 or more marks. 5. However. The training will be of 6 to 8 weeks duration. conclusions and recommendations. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. The College/Institute will facilitate this compulsory training for students. ordinarily assigned by the organization where student undergoes training. At the end of second semester examination. its structure. after the completion of training will submit a report to the College/Institute. which will form part of third semester examination. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. This should deal with brief history of the organization. Part II of the Report will contain the study of micro research problem. Relevant tables and bibliography should support it. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). RESEARCH PROJECT REPORT: In fourth semester. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. It is mandatory that the student will make presentation in the presence of teachers and students. It should reflect in depth study of micro problem. importance of the study. The report should ordinarily be based on primary data. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. 7. 3. Research methodology. 4. Experience of teaching MBA classes as guest faculty shall not be counted. The report will be typed in A-4 size paper. analysis of data collected. These two certificates should be attached in the beginning of the report. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. The report will be evaluated by two external examiners. There will be no internal examiner. The average of the marks awarded by the 2 two examiners will be taken into account for the results. use. performance products/services and problems faced.
This is also to see the articulation of what is being learnt by them. 7 . diagrams and bibliography. The number of pages in the report will be 75 or more. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. The report should be typed in A-4 size paper.relevant charts. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. The student will submit three copies of the report to the Head of the MBA program. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course.
Organisation Theories. Management Vs. Scope. and Decenzo David A. Freeman & Gilbert Jr . Functions of Leaders. Levels of Management.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Controlling: Concept. Robbins & Coulter . 8th Edition) 4. Importance. Forms of Organisational Structure. Hawthorne Experiments and Human Relations. Leadership Development. Job Design. Bureaucracy. Types of Control. Communication: Communication Process. An Integrated Control System. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. Delegation of Authority. Objectives and Significance of Planning. Management : Art and Science. Decision Making. Forces for Change.Management (Prentice Hall of India. Ist Edition 2008) 3. Taylor and Scientific Management. 6th Edition) 2. Methods: Pre-control: Concurrent Control: Post-control. Hours : 40 UNIT I (8 Sessions) Management: Concept. Training & Development. Evolution of Management: Early contributions. Approaches for Improving Motivation. Shift to Ethics. Change and Development: Model for Managing Change. Post Control of Outputs. Pay and Job Performance. Barriers to Effective Planning. Motivation and Performance. UNIT III (10 Sessions) Staffing: Concept. Types of Planning. Communication Channels. Organizing: Concept. . The Quality Concept Factors affecting Quality. New Trends in Organisational Change.Principles of Management (Tata Mc Graw Hill. Social System Approach. . System Approach. and Hillier Mark S. 12th Edition 2008) 8 . Span of Control. Direction and Supervision Motivation: Concept. Koontz . Management As a Profession. Barriers to Communication. Nature. Planning Premises and Forecasting. Tools of Ethics. Process of Planning. Pre-control of Inputs. Decision Theory Approach. Organisational Design. Developing a Quality Control System. Quality of Work Life. Total Quality Control. 5th Edition) 5. Administration. Characteristics of Quality Managers. Combining Jobs: Departmentation. Hillier Frederick S.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Manpower Planning. Authority & Responsibility.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Key to Planning. Performance Appraisal Directing: Concept. Morale Building. Alternative Change Techniques. Business Ethics and Social Responsibility: Concept. Stoner. Theories Of Motivation. Recruitment & Selection.Management (Prentice Hall of India. Fayol’s Administrative Management. Leadership Style. Weihrich Heinz and Koontz Harold .MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max.P. Robbins S. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Management Skills. Importance of Communication. Need for Change. 2nd Edition 2008) 6. Suggested Reading: 1. Concurrent Control of Operations.
cartels. Damodaran Suma – Managerial Economics (Oxford 2006) 2. two variableLaw of returns to scale. Uses of Elasticity of Demand for managerial decision making.Managerial Economics (Oxford. 2nd Edition) 9 . single variable-law of variable proportion. Demand forecasting meaning. full cost pricing. Price determination. 2006) 4. product line pricing. Concepts and various methods of its measurement. 2007) 6. Cross and Advertising Elasticity. UNIT-IV (08 Sessions) National Income. Production function. Pricing Strategies. Hirschey Mark – Economics for Managers (Thomson. Market Structure: Perfect Competition.Managerial Economics (Vikas Publication. significance and methods. determination of price under perfect competition. Nature and Scope of Management Economics. UNIT-II (12 Sessions) Demand Analysis. – Managerial Economics (Pearson Education. pricing under monopoly. Analysis and its uses for managerial decision making. Determinants of Demand. Inflation. Dominick Salvatore . Cost concept and analysis. . Business Cycle. penetration pricing. Elasticity of Demand. kinked demand curve. Dynamic Surplus theory. India Edition. 2005).Price.N. Price Discrimination. pricing under monopolistic competition. 2007) 5. Significance in decision-making and fundamental concepts. price leadership. product differentiation. . Supply Elasticity. Supply Analysis. types and causes. Law of Demand. 7. Petersen Craig H. 2007) 3. Production concepts & analysis. Dwivedi D. measurement of Elasticity of Demand. features.MBA 012 : MANAGERIAL ECONOMICS Max. Oligopoly: Features.Modern Microeconomics (Macmillan. Objectives of a firm. Monopoly: Feature. price skimming. etal. Risk & Uncertainty bearing theory and Innovation theory. Law of Supply.M.Principles of Economics (Himalaya Publishing House. Profit concept and major theories of profits. Income. short-run and long-run cost curves and its managerial use. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Mithani D. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. 7th Edition) 8. Monopolistic: Features. Atmanand – Managerial Economics (Excel Books. Suggested Readings: 1. Koutsyannis A . Exceptions to the law of Demand.
MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. trademark.Accounting and Finance for Managers (Taxman. 5) Maheshwari S. SUGGESTED READINGS 1) Narayanswami . Common Size Statement . Cash Flow Statement: Various cash and non-cash transactions. journalizing of transactions. profitability ratios. Bhattacharya. liquidity ratios.Financial Accounting for Managers (Taxman. 2nd Edition) 10) Chowdhary Anil . 2nd Edition). Comparative Balance Sheet and Trend Analysis of manufacturing. flow of cash. service & banking organizations. Preparation of Schedule of Changes in Working Capital.Financial Accounting for Management (TMH. Concept of Gross and Net Working Capital.N & Maheshwari S K – An Introduction to Accountancy (Vikas. 10 .Fundamentals of Accounting and Financial Analysis (Pearson Education. 1st Edition). 4) Ghosh T P . patents and goodwill. Matching of Indian Accounting Standards with International Accounting Standards. 1st Edition). 2nd Edition). preparation of Cash Flow Statement and its analysis. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting.N & Maheshwari S K – A text book of Accounting for Management (Vikas. market capitalization ratios . Unit IV (10 Sessions) Funds Flow Statement: Meaning. 1st Edition) 9) Gupta Ambrish . Preparation of Funds Flow Statement and its analysis . 3) Ramchandran & Kakani . 3rd Edition) 8) Maheshwari S. 1st Edition). Accounting Equation. New Delhi) 7) Ghosh T.Financial Accounting for Management (TMH.solvency ratios. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. activity ratios. preparation of final accounts. 9th Edition) 6) Ashish K.Financial Accounting: A Managerial Perspective (PHI.Financial Accounting for Management (Pearson Education. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. Profit & Loss Account. Policies related with depreciation. International Accounting principles and standards. Profit & Loss Appropriation account and Balance Sheet. conventions and principles.Essentials of Financial Accounting (PHI.P. 2) Mukherjee . inventory and intangible assets like copyright.
Conflict: Concept. Types and Theories of Personality Shaping. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Distinction Between Power. Blanchard. Managing resistance to change.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Greenberg Jerald and Baron Robert A. .MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Organisational Behaviour: Cognitive Framework.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. Organisational Culture : Concept.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Davis. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. 8. 3rd Edition) 4. Intergroup and Organisational. Keith . . Hersey Paul. Behaviouristic Framework and Social Cognitive Framework.Organizational Behaviour (Pearson Education. Sources. 12th Edition) 2. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept.Organizational Behaviour (Tata Mc Graw Hill. Hours : 40 UNIT I (8 Sessions) Concept. New Delhi). Newstrom John W. Personality Attitude and Job Satisfaction. Steven. Process. Theories. Nature. Pareek. Causes of Stress. Group Processes and Decision Making. Robbins Stephen P. Nature. Political Implications of Power: Dysfunctional Uses of Power. Sources of Power. . Importance. Personality: Concept. Dysfunctional Groups. Nature. Models of Organizational Behaviour. UNIT II (10 Sessions) Perception and Attribution: Concept. Attitude: Concept. Group Dynamics: Definition. New Delhi. Stress: Understanding Stress and Its Consequences. Glinow Mary Ann Von & Sharma Radha R. Relationship with Other Fields. A Paradigm Shift. . Management and Behavioural Applications of Perception. Principles. Leadership: Concept. Analysis of Interpersonal Relationship. Management Challenge. Attitudes and Workforce Diversity. Udai . Managing Stress. Luthans Fred . Individual. Authority and Influence. Process of Organisational Culture.Human Behaviour at Works – Tata Mc Graw Hill. Interpersonal. Behavioural and Situational Theories. Meaning and Types of Grievance and Process of Grievance Handling. Approaches to Power. Conceptual Foundations and Importance.Organizational Behaviour (Tata Mc Graw Hill) 3. Employee Recognition. Stages of Group Development. Style and Theories of Leadership-Trait. Resolution of Conflict. Motivating a Diverse Workforce. Types. Function.Behavioural Process in Organization (Oxford 4 IBH. Elements of Culture. Resistance to change. Group Cohesiveness. 12th Edition) 5. 11 . Implications of Organisation culture. Charactersitics. Involvement. Characteristics. Attitude Measurement. Process and Importance. Formal and Informal Groups. Nature. 8th Edition) 6. Functionality and Dysfunctionality of Conflict. Classification of Conflict Intra. Mc Shane L. Kenneth H and Johnson Dewey E. Implementing Change. Suggested Reading: 1. Learning: Concept and Theories of Learning. Kurt Lewin Theory of Change. .
Trend analysis: Least Square method . Types of index numbers.Quantitative Analysis for Management (Prentice-Hall. Construction of Price. Regression equations and their application .Fixed base and Chain base methods.Statistics for Business and Economics (Vikas 1998. Gupta V . Unit II (12Sessions) Time series analysis: Concept.MBA 015 : BUSINESS STATISTICS Max.An Introduction to Statistical Methods (Vikas1995. Application of Ztest. 7th edition) 4) Sharma J K . Median and Mode and their implications. Addition and multiplication theorems.An overview.Linear and Non. 6) Levin Rubin .Linear equations. Measures of Dispersion: Range.Meaning . 7th Edition). Kurtosis. Index Numbers:. 3) Render and Stair Jr . Formulation of Hypotheses. F-test and Chi-Square test. Mean deviation.Meaning and types of correlation. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making.) . 23rd Edition).Ist Edition). Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. New Delhi. Bayes’Theorem and its applications. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. t-test.Statistics for Management (Pearson 2000.Business Statistics (Tata Mc Graw Hill 2nd Edition). uses of index numbers. 2) Chandan J S . Correlation:. 5) Gupta C B. Coefficient of Variation ( C. Probability Theoretical Distributions: Concept and application of Binomial. Additive and Multiplicative models. SUGGESTED READINGS 1) Beri . Standard deviation . Karl Pearson and Spearman rank correlation.V. Partial and Multiple correlation & regression :. Skewness. Measures of central tendency: Mean.Business Statistics (Pearson Education 2nd Edition). Regression:. Applications in business decision-making.Meaning . Quantity and Volume indices:. Techniques of association of Attributes & Testing. Components of time series. 12 .
and Stanton William J . Pricing Objectives. 11th Edition). Consumer Markets and Industrial Markets. Kurtz and Boone – Principles of Marketing (Thomson India edition. Implementation and Control (Macmillian. Definition.J. 4. Markets and Marketers. Objectives.Mix Decisions. 7. Electronic Marketing. Basis for Consumer/Industrial Market Segmentation. Wants. Demands. Promotion: Promotion-mix.Stages and Strategies for Different Stages of PLC. Keller Kevin Lane. Strategic Marketing Planning. Stanton William J . Factors Affecting Marketing Environment. Mc. Marketing Vs Selling.. Rural Marketing. 6. Elements of Marketing . Pricing Strategies. Philip and Armstrong Graw .Introduction. Kotler Philip . Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill.Marketing Management.J. 2. Marketing – Mix. Usefulness. Kotler. Factors Affecting Channel Distribution. Sales Promotion. Analysis. Channels of Distribution for Consumer/ Industrial Products. Policies Methods of Setting Price. Kotler Philip. Personal Selling. UNIT II (8 Sessions) Market Segmentation. 5. Publicity and Public Relations. A Brief Account of Marketing of Services. Segmenting the Market. Marketing Information System and Marketing Research. Failure of New Products. UNIT IV (12 Sessions) Pricing Decisions. International Marketing etc. Consumer Behaviour . Product-Mix. Differentiating the Product. Hours : 40 UNIT I (12 Sessions) Introduction. Implementations and Control (Pearson Education 12th Edition). Koshy Abraham and Jha Mithileshwar . New Product Development-Concept and Necessity for Development. Planning. 15th Edtion). Marketing Organisations. Customer.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). 13th Edition). 2007) 13 . Benefits / Purpose and Limitations of Market Segmentations. Management of Channels: Current Trends in Wholesaling and Retailing.MBA 016 : MARKETING MANAGEMENT Max. Product Decisions. Branding and Packaging Decisions. and Namakumari S . Retail Distribution System in India. Ramaswamy V. Product Positioning Strategy.Fundamentals of Marketing (Mc Graw Hill) 3. Market Segmentation Procedure. Etzel M. Product Life cycle . Qualities of Marketing Manager. Direct Marketing through Internet. Importance & Process.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. Procedure. Market Targeting – Introduction. UNIT III (8 Sessions) Marketing . Suggested Readings: 1. Importance and Scope of Marketing. Consumer.Principles of Marketing (Pearson Education. Marketing Environment. Philosophies of Marketing Management. Product Positioning .S.Marketing Management: Planning. Concept of Marketing Management. Advertising. New Product Planning and Development Process. CRM. B2C. B2B and C2C.Introduction. Functions of Marketing Management. 8.Needs. Walker B. 3rd Edition).
Unit III (Session 8) Computer Networks:Overview of Computer Network. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. Search engines. OMR. Gopher etc. Comparison between Traditional commerce and E-commerce. Elements of GUI based operating systemWindows-Use of menus. Types of software with examples. 1st Edition). such as Production / Operations. characteristics. MS Access: Overview of MS-Access. Creating tables. Suggested Readings 1. Types and Classification. Network topologies. Kakkar DN. Flash Memory etc. Issues in Implementing Electronic Commerce. downloading & uploading from Internet. Memory and output unit). Basandra SK . Recent trends in database.keyboard. presentations. scanner. forms and reports in MS-Access.(c) Storage Devices – Magnetic storage devices. network interface cards. 4. Cyganski . Software: Introduction. FTP. Marketing. Types of memory and memory hierarchy.Visual Display Unit. URL.. (Vikas) 5. searching. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. digital camera etc.Computers Today (Galgotia. plotters etc. Types of computer networks (LAN. hub. Basic services over Internet like WWW. 1st Edition). tools and commands of windows operating system.. Bar code reader. Introduction to languages. Components of DBMS. cables. ISPs. Telnet. advantages and limitations of a computer. Application of these softwares’ for documentation and making reports. preparation of questionnaires. CPU. Leon A and Leon M . functional components of a computer system-(Input unit.) Internet:Overview of Internet. (b) Output devices . Architecture & Functioning of Internet. interpreter and assembler. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. Functions. workstations. voice speech devices. Operating System: Definition.Information Technology: Inside and outside (Pearson.MBA 017 :Computer Applications in Management Max. printing devices. 3.Fundamentals of Information Technology. 1st Edition). IP addresses.Introduction to Computers (Leon Vikas. Web browsing. Domain names. switches. compiler. MS-Excel and MS-PowerPoint. MICR. Buying & Selling on Internet. WAN and MAN). Essential Components of computer Hardware: (a) Input devices . e-mail. etc. classification of computers. Finance and Materials Management. tables and reports (Practical) Database Management System : Overview of DBMS. Internet Protocols. Leon . RDBMS. printers. Advantages & disadvantages of e-commerce. 2. Web Browsers. Components of computer networks (servers. 1st Edition). Unit IV (Session 10) E-commerce: Introduction. Optical storage devices. Functioning inside a computer. Goyal R – Computer Applications in Management (New Age. queries. Human Resource. 14 .
candidates preparation. reading a case properly (previewing. Sehgal & V.C. Lesikar RV & Pettit Jr.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. skimming. strategy). Layout of business letter. kinds and objectives of reports. writing technique. Interviewers preparation. Internet. different types of cases. workshop. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. Khetrapal . Advanced visual support for business presentation. 5. teleconferencing. scanning). communication structure in organization. 4th Edition) 6. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation.D. defining and classifying communication. 3. writing memos. GROUP COMMUNICATION Meetings. case analysis approaches (systems. e mails. Seminars. Impact of Technological Advancement on Business Communication. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication.Business Communication (Excel Books). Rajendra Pal . Minutes of Meeting. objectives. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. effective listening.K. interview. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. press conference. Intranet. 1st Edition 2006). what is a report purpose. two sides of effective oral communication. Communication networks. conferences. non–verbal communication. purpose of communication. Notice. Planning meetings. the press release. Appearance & Posture. Body language. decision. analyzing the case. EMPLOYMENT COMMUNICATION : Writing CVs. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Business etiquettes. SMS. 15 . 4. WRITTEN COMMUNICATION Purpose of writing. reading. media interviews. Tayler Shinley – Communication for Business (Pearson Education. M. behavioral. participants. electronic writing process. overcoming the difficulties of the case method. types of visual aid. Chaturvedi – Busines Communication (Pearson Education. clarity in writing. importance of communication in management. leading meetings. Media management. Group discussions. 3rd Edition).Business Communication (Sultanchand & Sons Publication). Paralanguage. Types of business letter. RECOMMENDED BOOKS: 1. designing a presentation. process of communication. 7 C’s of communication. principles of successful oral communication. venue of meetings. timing. principles of effective writing.. types of interview. Practicing delivery of presentation. 2. P. barriers & gateway in communication. Sharma R. 10th Edition).
Industrial Policy in recent years.Economic Environment of Business (Himalaya Publishing House. 3. EFT) Consumerism. Environment Scanning: meaning. Consumer Protection Act. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. basic philosophies of Capitalism and Socialism with their variants. 3rd Edition). Suresh Bedi .I (8 Sessions) The concept of Business Environment. Stock Exchange-BSE-NSE. EMI. the process of environmental scanning. Suggested Readings: 1. Debit and Credit Cards. Policy with regard to small scale industries. significance and nature. the monetary policy and fiscal policy.Business Environment (Excel Books. UNIT-II (8 Sessions) Overview of Political. Depository system in India (Options. Legal. 1st Edition) 4. Interaction between internal and external environments.Business Environment (Pearson. Concepts of Mixed Economy. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). FEMA. 8th Edition). Socio-cultural. Text and Cases (Himalaya Publishing House. 1st Edition). Futures and Derivatives) RBI-Role and functions. Shaikh & Saleem .Business Environment Text and Cases (Tata Mc Graw Hill). 2. Paul Justin . New Economic Policy. Mishra S K & Puri V K . Globalisation. Hours : 40 UNIT. trends and practical uses-Recent technological developments in Indian Banking (ATM. SEBI Act. UNIT-IV (12 Sessions) E-Banking in India-objectives. Social Responsibility of business enterprises.MBA 021 : BUSINESS ENVIRONMENT Max. FDI policy. Financial Sector reforms. nature and scope. An introduction to MRTP. banking structure reforms. 16 . The changing dimensions of these laws and their impact on business. Narasimhan Committee Recommendations. 5. Global Competitiveness. EXIM policy. Francis Cherunilam – Business Environment. Technological and Global environment.
Redressal Machinery under the act. Attribution. Registration and Incorporation. Passing of Property. 1956 Aims and Objects of the Act. Duties of Subscribers.Business Law Including Company Law (New Age International Publisher.MBA 022 : BUSINESS LAWS Max. Discharge of a Contract by performance. UNIT II (12 SESSIONS) Partnership Act.Offer and Acceptance. Enforcement of orders and Penalties. Sense Electronic Records and Sense Digital Signatures. Dissolution of firms. Discharge from Liability. 4th Edition) 3. . Gulshan J. Electronic Governance. Legality of object. Kinds of Companies. Memorandum of Association. Prospectus. Relevant Acts 17 . Acknowledgment and Dispatch of Electronic Records. Procedure for complaints under the act.Business Law (Vikas Publication. Kinds of negotiable instruments. Sale of Good Act. Damages for breach of a contract. Capacity to Contract. 1872 Definition of a Contract and its essentials. Appeals. Avtar Singh . 1930 Definition of a Contract of Sale. Doctrine of Implied Authority. Companies Act. Presentment. Minor as a partner. Bouncing of Cheques. Rights and Duties of Partners : Types of Partners. 7th Edition). Directors: Their powers and duties. Kuchhal M. 1881 Definition and characteristics. Agency. 4. Articles of Association.Principles of Mercantile Law (Eastern Book Company. 2000 Definition. Meetings. Formation of a valid Contract . The Information Technology Act. . Regulation of Certifying Authorities. 13th Edition) 2. Remedies for Breach. Impossibility and Frustration. Promissory Note. Noting and Protest. Right of Unpaid Seller against the Goods. Registration of Firms. Consideration. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Bill of Exchange and Cheques. Penalties and Offences. 1956 Nature and Definition of a Company. Conditions and Warranties. Suggested Readings 1. Breach. UNIT III (10 SESSIONS) Negotiable Instrument Act. Quasi contracts. Contract of Indemnity and Guarantee.J. UNIT IV (8 SESSIONS) Consumer Protection Act. Presumption. Crossing of Cheques. Winding up. Negotiation. Holder and Holder in due course. Bailment and Pledge. Remedies. Digital Signature. Free consent. 1932 Definition of Partnership and its essentials.C. Digital Signature Certificates.
Application and Analysis of Variance (ANOVA). UNIT III (10 Sessions) Analysis of Data: Coding. Suggestions and Recommendations to the Concerned Persons. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Precautions in Preparation of Questionnaire and Collection of Data. Bibliography and Annexure in the Report : Their Significance.MBA 023 : RESEARCH METHODOLOGY Max. Research Design : Various Methods of Research Design. Problems and Precautions to the Researchers. Types of Data: Secondary and Primary. 4th Edition) 6.Research Method for Behavourial Sciences (Cengage Learning) 5. Drawing Conclusions. Measurement and Central Tendency. Beri G. Length of Questionnaire. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. 9th Edition) 2. Measure of Dispersion and their Advantages. Types of Research. Types of Business Problems Encountered by the Researcher. Check Questions. Sample Size and Sampling Procedure. Determination and Selection of Sample Member. Precautions in Preparing the Research Report. Saunders . 2007) 3. Gravetter . Preparation of Questionnaire and Schedule. Panneer Selvam . Edition 2008) 4.Business Research Methods (Tata Mc Graw Hill.Research Methods for Business students (Pearson Education. Process of Research: Steps Involved in Research Process. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. 2004) 18 .Research Methodology (Prentice Hall of India. 2nd Edition. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers.Marketing Research (Tata Mc Graw Hill. Various Types of Sampling Techniques. Editing and Tabulation of Data. Use of SPSS in Data Analysis. Types of Questions. Cooper and Schindler . Suggested Readings: 1. 2nd Edition. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Various Methods of Collection and Data. Sequencing of Questions.C .
sensitivity analysis.K. 2nd edition). Kothari .Quantitative Techniques in Management (Tata McGraw-Hill. Taha Hamdy .Operations Research . Scope and Applications of Operation Research in managerial decision-making.An Introduction (Prentice-Hall.Decision-making under certainty. n Jobs and Three Machines. 7th edition) Sharma J K . Unit III (6 Sessions) Game Theory: Concept of game. Decision-making environments:. Hours : 40 Unit I (6 Sessions) Operations Research:.Quantitative Techniques (Vikas 1996. Applications of CPM and PERT techniques in Project planning and control.Machines Problems. Two-person zero-sum game. 2003. 4th Edition) 19 . Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. Project Management: Rules for drawing the network diagram. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Odds Method. uncertainty and risk situations.Operations Research (S. Assignment model: Algorithm and its applications. Crashing of operations. duality. Decision tree approach and its applications.Operations Research (Pearson.Uses. . Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. Two jobs and m . Replacement Problem: Replacement of assets that deteriorate with time. Applications of Queue model for better service to the customers. Chand. replacement of assets which fail suddenly.MBA 024 : OPERATIONS RESEARCH Max. 3rd Edition) Kapoor V. Saddle Point. Pure and Mixed Strategy Games. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Dominance Method and Graphical Method for solving Mixed Strategy Game. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . 3rd Edition). graphical and simplex method of solving LP problems.
coverage QS 9000 clauses. Box. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. Unit-III (10 sessions) Production Planning techniques. EOQ.7QC tools and 7 new QC tools. 2000. Product Design. Definition of production and operations management. PDCA cycle. coverage. 2nd Edition) 20 . R J – Production and Operations Management (Prentice-Hall.Production & Operations Management (Oxford University Press. Inventory control techniquesABC. SED. 5th Edition) 2) Chary . Process.Jenkins Method.Production and Operations Management (Vikas) 7) Haleem A. Quality circles. Scheduling types & principles. 1997. 1993) 5) McGregor D – Operations Management (McGraw-Hill. Hours : 40 Unit –I (10 sessions) Operations Management – An overview.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max.FSN analysis. Classification of operations. ISO 9000-2000 clauses. Factors. Production Cycle. Juran’s quality trilogy. Inventory Management – Objectives. dimensions of quality. Total Productive Maintenance (TPM). 2004) 8) Bedi Kanishka . Quality improvement and cost reduction. Forecasting types and methods. Unit –II (10 sessions) Forecasting as a planning tool.Production and Operations Management (Galgotia books. 1960) 6) Morton . Layout Planning. 9th Edition) 3) Hill T. Plant Location. master production schedule. VED. Exponential smoothening. Deming’s 14 principles. Line of Balance. Unit-IV (10 sessions) Basic concepts of quality. Responsibilities of Operations Manager. Monitoring and Controlling forecasting models. Method study. Measurement of errors.Operations Management (Palgrave. Work Measurement. SUGGESTED READINGS 1) Adam Jr Everetl E. Six Sigma. New Product Development. Productivity and Work study. Routing Decisions.Production and Operations Management (Tata McGraw-Hill.
1st Ed. 2000. Preparation of Cash Budget. Role of Cost in decision making.) 7) Ravi M. Transfer Pricing : concept.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. replacement.) 8) Arora M N – Cost and Management Accounting (Vikas.Management Accounting (Tata McGraw-Hill. Value Chain Analysis. Comparison of Management Accounting and Cost Accounting. 1st Ed. Advantages and Limitations of Budgetary Control. Materials Budget. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing.Accounting for Management (Vikas. Cost Management. Differential Costing and Incremental Costing: Concept. buying etc. uses and applications. 3rd Ed. Standard Costing: Concept of standard costs. 1st Ed. strategies and applications of each. Kishor – Cost & Management Accounting (Taxmann.) 4) Bhattacharyya S K and Dearden J . and Overhead Variance. cost center. Neo Concepts for Decision Making: Activity Based Costing.) 5) Sahaf M A .Management Accounting (Vikas. Budgeting and Budgetary Control. Methods of Costing. Capital Expenditure Budget and Master Budget. 2000. concept of investment center. Methods of calculation of these costs and their role in management decision making like sales. sales etc. types & importance . calculation of Material Variance. Static and Flexible Budgeting. SUGGESTED READINGS: 1) Horngren et al . 2002. profit center and responsibility center and its managerial implications. Labour Variance. 8th Ed. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. Production Budget.) 3) Pandey I M . Sales Budget. 8th Ed. 2004. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications.Introduction to Management Accounting (Pearson. multi product pricing.Management Accounting: Principles and Practice (Vikas. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Kishor – Advanced Management Accounting (Taxmann. types of cost.) 6) Ravi M. and its applications and implications. Target Costing & Life Cycle Costing : concept. Reconciliation of Cost and Financial Accounting. Types of Budget. Labour and overheads and their Allocation and Apportionment. Elements of cost . preparation of Cost Sheet. 12th edition) 2) Khan and Jain . Unit III (10 Sessions) Budgeting: Concept of Budget. cost concepts.Materials. 1987. 3rd Ed.) 21 . establishing various cost standards. replacement.
Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. Gordon’s Model and Modigliani Miller Model. Risk and Return Analysis. 2004. 2004) 6) R P Rustagi .) 5) Prasanna Chandra . Unit II (8 Sessions) Investment Decision: Appraisal of project.Financial Management and Policy (Pearson Education.Financial Management (Tata McGraw Hill. Wealth maximization. Kishor . preference shares. inventory and receivables.Principles of Managerial Finance (Pearson Education. Traditional and Modigliani Miller Approach.Financial Management (Taxmann. Overview of Working Capital Decision: Concept. Risk and Uncertainty in Capital Budgeting. components.) 2) Van Horne . 9th Ed.) 7) Lawrence J. 2000. debentures and retained earnings. 2nd revised ed. weighted average cost of capital and implications. 2004) 4) Khan and Jain . 12th Ed. scope and objectives of finance.MBA 027 : FINANCIAL MANAGEMENT Max. Leverage Analysis – financial. 1st Ed. 3rd Ed. Introduction to Working Capital Financing. Cost of Capital : Cost of equity.). preference shares. Factors affecting dividend decision.) 3) Knott G .Financial Management (Palgrave. Time Value of Money.Fundamentals of Financial Management (TMH. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. Process & Techniques of Capital Budgeting and its applications. potentiality of equity shares. Profit maximization vs. EBIT-EPS Analysis & Indifference Points. debentures and bonds as sources of long-term finance. Working Capital Management: Management of cash. SUGGESTED READINGS: 1) Pandey I M .Financial Management (Vikas. 2003. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. Gitman . Concept. 2004) 8) Ravi M. factors affecting working capital requirement. NOI. Concept and Approaches of capital structure decision : NI.) 22 . 9) Damodaran – Corporate Finance –Theory & Practice (Wiley. operating and combined leverage alongwith implications. 1st Ed. Financial decision areas. Functions of Finance Manager in Modern Age.Financial Management (Galgotia.
) 23 .) 4. Industrial Relations: Nature. Prerequisites for an effective incentive system. HRM functions and objectives. Promotion. Suggestion Readings : 1. selection methods. principles and types. Text and Cases (Excel Books.MBA 028 : MANAGING HUMAN RESOURCES Max. 5th Ed. Transfer – reason. 2nd Ed. Strategic Human Resource Management : Nature of Strategies and Strategic Management. the design of application form. 10th Ed. recruitment procedures. Evolution of HRM environment – external and internal. principles and types. Dessler – Human Resource Management (Prentice Hall. HRD Vs. UNIT III (10 Sessions) Training and Development: Purpose. implementation and evaluation. importance and approaches of Industrial Relations. 10th Ed. Performance Appraisal: Definition. Bernardi – Human Resource Management (Tata McGraw Hill. Difference between HRM and Personnel Management. UNIT II (8 Sessions) Human Resources planning: Definition. 4th Ed. Rao VSP – Human Resource Management. The systematic approach to selection: the selection procedure. Fringe Benefits. Compensation Administration: Nature and Objectives of compensation. 3. Strategy Formulation. processes and limiting factors. The systematic approach to recruitment: recruitment policy.). Transfer and Separation: Promotion – purpose. Wage Policy in India – Minimum Wage. purposes.) 5. Types and Scope of incentive scheme. Aswathappa K . components of pay structure in India. Job Specification. Disciplinary Procedure. Incentive Schemes in Indian Industries. recruitment methods and evaluation. Grievance Handling Procedure. Purpose of appraisal. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. retrenchment. Job Analysis – Job Description. resignation. Separation – lay-off. Ivansevich – Human Resource Management (Tata McGraw Hill. Human Resources Development in India: evolution and principles of HRD. Strategic Management Process – Environmental Scanning. Methods and issues of training and management development programmes.). UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Role of HR managers. Human Resources Information system (HRIS): HR accounting and audit. the offer of employment. and evaluation of process. Nature and Scope. Job Evaluation. Personnel functions. Voluntary Retirement Scheme. Procedures and Techniques including 360 degree Performance Appraisal.Human Resource and Personnel Management (Tata McGraw Hill. dismissal. 2. Incentive Payments : Meaning and Definition. Fair Wage and Living Wage.
4. Key Issues in SCM. (Pearson. 5th Ed. Just-In-Time & Kanban System of Inventory management. Sahay B. 3rd Ed.Supply chain management (Pearson. Distribution and warehousing management. Use of mathematical model for vendor rating / evaluation.Logistics and Supply Chain Management (Macmillan. various costs associated with inventory. inbound and outbound logistics. Krishnan Dr. 1st Ed.S. ABC. Various flows (cash. Agarwal D. Essential features. Logistics costs. bullwhip effect in logistics.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. management of stores. logistics sub-system. functions of purchase department and purchase policies.A Text Book of Logistics and Supply chain management (Macmillan. . (I. exercises –numerical problem solving .) 24 . buffer stock (trade off between stock out / working capital cost). benefits and case examples.Material Management.Supply Chain Management (Macmillan. SUGGESTED READINGS 1. re-order point / re-order level fixation. value and information). single vendor concept. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. 1st Ed. Features and Implementation.I. Unit III (12 Sessions) Inventory Management: Concept. 1st Ed. lead time reduction. . Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. different models.) 3. Value Addition in SCM-concept of demand chain management. Raghuram G. Benchmarkingconcept. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management.M. SDE / VED Analysis. various EOQ models.New Delhi. Outsourcing-basic concept. Chopra Sunil and Peter Meindl .) 2.) . CRM Vs SCM.) 5. accounting for materials.A. Purchasing & Vendor management: Centralized and Decentralized purchasing.K.). Gopal .
Concepts in Strategic Management and Business Policy (Pearson Education. Organization Life Cycle. Strategic Management. . Management and Control. Business Policy.) 6. David and Rangaragjan Krish . Thomson . Vision. Hours : 40 UNIT I (8 Sessions) Introduction. Corporate Restructuring. Stability. Objectives. Retrenchment & Combination Strategy. and Athreya M. Resource based approach. Impact of globalization. 1st Ed.Strategic Management (AITBS) 3. Corporate Analysis. and Curran J. through Human Resource Management: through values and ethics. Value-Chain Approach. Functional Strategy.Business Policy and Strategic Management (Tata Mc Graw Hill. Kazmi Azar . Various Corporate Strategies: Growth/ Expansion.J. Finance. Cliff Bowman . HR and Global Competitiveness.) 5. UNIT III (10 Sessions) SWOT Analysis. Budhiraja S. BCG Model.B. Glueck William F. Lawrence R.Business Policty and Strategy (AITBS) 25 . UNIT IV (12 Sessions) Strategy Implementation through structure. 2nd Ed. . Process of Strategic Planning. and Richard B.MBA 032 : STRATEGIC MANAGEMENT Max. and Robinson J. Stages of corporate development. Minichiello Robert J.. Role of Strategic Management in Marketing. Suggested Reading: 1.Cases in Strategic Management (Tata Mc Graw Hill.Jauch. Pearce II John A.B.Business Policy and Strategic Management (Frank Brothers) 2. Portfolio Analysis. Strategic Decision Making. Competitive Intelligence ETOP Study.. Impact of Internet and E-Commerce. Wheelen Thomas L. Mergers & Acquisitions. Corporate Strategy. Scanning Functional Resources. Basic Model of Strategic Management. Diversification.R. .. TOWS Matrix. Hunger J. Basic Concept of Strategic Management.) 4. Case Study related to the Entire Syllabus. UNIT II (10 Sessions) Environmental Scanning. Strategic Information System.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Activity based Costing. Mc Kinsey’s 7S Model..R. GE 9 Cell. Corporate Parenting. Mc Carthy D. Strategic Choice. Mission. SAP Scanning. . Strategic Budget and Audit. 1st Ed. Strategic Alliances. OCP.Business Policy and Strategy (Prentice Hall of India) 8. Industry Analysis. Porters Model: 5 Force and Porters Diamond Model.
Transaction Processing System(TPS). 3rd Ed. Testing.Business Ethics. Expert System(ES). Davis & Olson – Management Information System (TMH. Management Information System(MIS). Implementing Business Systems. 3rd Ed. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). 12th Ed. Murdick.) 3. Laudon K C and Laudon J P . Claggett – Information System For Modern Management (PHI. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Competitive Strategy Concept. Decision Support System(DSS). Creating a Virtual Company. 2nd Ed. Jawedkar W S . Technology Ethics. . Process Control System(PCS).) 2. Prototyping. Becoming an Agile Company.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. System Design.) 26 . Applications Of Artificial Intelligence : Neural Networks.) 7.Management Information Systems: Managing the Digital Firms (Prentice Hall. 1st Ed. Executive Information System(EIS). 2nd Ed. Documenting. Bhatia Akshaya – Management Information System (Excel. Customer Relationship Management (CRM). Improving Business Quality: Total Quality Management. The Value Chain and Strategic IS. Ross. Security and Ethical Challenges Of IT. O’Brien James . Suggested Readings : 1. Training. Cyber Crime and Privacy Issues. System Analysis (DFD and ER Diagram). Operations Support System (OSS). 1st Ed. Enterprise Collaboration System(ECS).Management Information System (Tata Mc Graw Hill. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS.Management Information System (Tata Mc Graw Hill. Feasibility Analysis. Information Systems.) 5. Management Support System(MSS). Ethical Responsibility . Using IT for Strategic Advantage: Business Process Re-engineering. Investigation Phase.) 6.) 4. Fuzzy Logical Control System. Classification. Virtual Reality . Artificial Intelligence(AI) . Arora Ashok. Stair & Reynolds – Fundamentals of Information Systems (Thompson. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information.
Role of Advertising in Promotion Mix. Social Class. Loudon D. Process of Advertising. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Motivation. Consumer Behaviour Models. 4th Ed. Process of Communication. Semenik Richard J . 2004) 27 .An Integrated Marketing Communication Perspective (Tata Mc Graw Hill.Advertising Management (Pearson/ Prentice Hall. and Kanuk Leslie Lazar . Reasons for Studying Consumer Behaviour. Consumerism. 9th Ed. Purchasing Processes. Organization Buying Behaviour. Subcultures. Belch MA and Belch GE .) 4.Advertising and Promotion. UNIT IV (16 Sessions) Advertising Management. Overview: Meaning. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour.Consumer Behaviour (Pearson/ Prentice Hall. Understanding Consumer and Market Segments. 3rd Ed. Hawkins.) 5. and Bitta Della . Advertising and Other Promotional Tools.) 7. Campaign Planning: Message Creation. Objectives of Marketing Communication. STP Strategies for Advertising.) 2.Consumer Behaviour (Tata Mc Graw Hill. Personality and Self Concept. Consumer Learning.Consumer Behaviour (Tata Mc Graw Hill. Best and Coney . Ethical and Social Issues in Advertising. IMC Management & Planning Model. Reference Group and Family Influences. Customer and Competitor Analysis. PostPurchase Behaviour. Factors contributing to IMC. Clow and Baack . 9th Ed. UNIT III (8 Sessions) Communication. Participants in IMC. Consumer Perception.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max.Promotion & Integrated Marketing Communications (Thomson. Role of Advertising in Natural Development. Nature and Scope of Advertising. Consumer Attitude Formation and Change.) 3. (Pearson Education. Role of Creativity in Copywriting Media Planning. Search and Evaluation. Challenges in IMC. Management of Advertising Agencies. Consumer Decision Process: Problem Recognition. 5th Ed. Integrated Marketing Communication (IMC). Promotion and Marketing Communication. Schiffman Leon G. Copywriting.) 6.L.Integrated Advertising. IMC Promotion Mix. Role of E-Commerce in Marketing Communication. Environmental Influences on Consumer Behaviour: Culture. Suggested Readings 1. Preparation and Choice of Methods of Advertising Budget. 6th Ed. Batra Myers and Aker . Marketing Communication. Personal Influences and Diffusions of Innovations. Sponsorship: POP: Supportive Communication. Testing of Advertising Effectiveness. Promotion Mix.
MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Couger. Value Analysis. Venture Capital: Venture capital. Financial and Technical. Functions of an Entrepreneur. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Dollinger M J . Project Planning: Evaluation. Incentives and facilities. Suggested Readings: 1. Institutional support for new ventures: Supporting Organizations. Stages of economic development. Feasibility Analysis: Economic. 4. 2003) 5. Nina Jacob. Internal and External Factors.Entrepreneurship (Prentice-Hall. Policies for SSIs. Creative Performance. Venture capital process. Brainstorming. Entrepreneurial motivation and Barriers. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation.Innovation & Creativity (Crest) 2001. Importance of international business to the firm.Creativity in Organisations (Wheeler.Strategic Management (Addison-Wesley. Classification of Entrepreneurship. 1998) 3.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Nature and Overview. 1999) 2. Synectics. C. Development of entrepreneurship. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. 6. Theory of Entrepreneurship. Innovation. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. 1999) 28 . locating venture capitalists. Jonne & Ceserani . stages in entrepreneurial process. Professionalism vs family entrepreneurs. Holt . Concept of Entrepreneurship. 1999) 7. Govt. Hunger J D and Wheelen T L . Financial Institutions and Small scale Industries. Bridge S et al.Creativity and Innovation (IPP. Marketing. Screening and Project Identification. . Creative Problem Solving: Heuristics. International versus domestics’ entrepreneurship. Role of Woman entrepreneur. Culture. Monitoring and Control segmentation.
Corporate Governance System Worldwide. VALUES & ETHICS Max. Diversification. Ethics and Information Technology. copy rights. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Horizontal Organisation. Ethics and human resource. Supply Chain Management.K.Business Ethics (Tata McGraw Hill. Ethics and marketing. Vedas. 6th Ed. Information Technology. Intellectual property rights like designs. Competitive Strategy. Brand Building. Suggested Readings: 1) S. 29 .Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Corporate Governance and the Role of Board (BOD). Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. patents. Mergers and Acquisitions.) 5) Reed Darryl – Corporate Governance.Managing for Value (New Age International Publishers. Corporate Social Reporting. Upanishads. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Ethics in finance. Social Responsibility of Corporates. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall.Ltd. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Code of Corporate Practices. Bhatia . Benchmarking.MBA 042 : CORPORATE GOVERNANCE. Ethics and social responsibility. The Indian Scene. Iyer . Ramayana. Corporate Restructuring. Promotional Strategies. Mahabharata. 2007) 3) S.S. Total Quality Management. need of corporate governance code. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Ethical theories and approaches. Teaching from scriptures and tradition (Geeta. 2002) 2) Laura P Hartman Abha Chatterjee . Economic Reforms & Development (Oxford). trade marks.
Lynton & Pareek . Suggestion Readings : 1.. 4th Ed. Designing Training Programmes. Transactional Analysis. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs.Personality Development (Tata McGraw Hill. Approaches to Training Needs Assessment. Role.) 3.Training for Development (Excel Books. Symbols of Self. 1st Ed.K. Udai Pareek . Evaluation of Training Programmes.Training for Development (Vistaar Publication. Understanding Process of Learning. Friedman & Schustack . Tapomoy Deb . Moulding the Personality Pattern. 2nd Ed. Hall Calvin S. Elizabeth B . Developing an Integrated Approach of Learning in Training Programme.Personality: Classic Theories and Modern Research (Pearson) 6. TNA Cycle of Events.et al .) 4. 2nd Ed.) 2. UNIT III (8 Sessions) Training : Concept. Hurlock. Personality Patterns. Persistence & Change.Training & Development Concepts & Application (Ane Books. 6th Ed. Need and Importance of Training. Johari – Window. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept.Carl Jung and MBTI. .) 30 . Evaluation of Personality : Sick Personalities and Healthy Personalities.) 7. Psychodynamic Theories . Personal Effectiveness.Understanding Organizational Behaviour (Oxford. Methods of conducting Training.) 5.. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. 1st Ed. Types of Training.Theories of Personality (Wiley-India Text Books.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. Sahu R.
) 3. Trade Union Response. 2nd Ed. Venkata Ratnam – Industrial Relations (Oxford. Singh B.D.) 5.Dynamics of Industrial Relations (Himalayan Publications. Absenteeism. 15th Ed. Human Resource Management and IR.) 31 . 2006. Srivastava SC .Management Approaches. Employers’ Organisation. Payment of Gratuity Act. 1st Ed. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. problems of Trade Unions.) 2. Evolution of IR in India . Employees Provident Fund Act. Workmen’s Compensation Act. 1st Ed. Trade Union. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act.Industrial Relations (Excel. Sinha . . Labour turnover. functions and role of Trade Unions in collective bargaining. Labour problems : Discipline and misconduct. UNIT III (6 Sessions) Technological Change in IR-Employment issues. Gankar . Integrative Approaches to HRM. 4th Ed. Role of State. Management Strategy. ILO in IR. Payment of Wages Act. Objectives of IR. unions after independence. objectives.) 4. Workers’ participation in management. Nature of Industrial Relations.Industrial Relations. 2000. unions in the era of liberalization. Grievance Handling Procedure. Important Provisions of Employees’ State Insurance Act. Mamoria. Mamoria CB. Trade Unions and Labour Legislation (Pearson Education.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. International Dimensions of IR. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Suggested Readings : 1. Factories Act. concept.Industrial Relations and Labour Laws (Vikas.
Enhancing The Lessons of Experience (Tata Mc Graw Hill. Leadership and Change. Sadler Philip . UNIT III (10 Sessions) Groups. Groups – Nature. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. Group Cohesion.) 3. UNIT II (10 Sessions) Focus on the Leader – Power and Influence.) 2. Ginnett. Leadership Traits. Assessing Leadership & Measuring Its effects.Leader. Hughes. Ginnetts Team Effectiveness Leadership Model.Leadership (Crest Publishing House) 32 . Group Size. Suggested Readings : 1. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. Group Norms. 6th Ed.) 4. Team Building for Work Teams. Building Technical Competency. West Michael . Group Roles. 1st Ed. Concepts and Myths about Leadership. Curphy .Leadership. Building High Performance Teams. Teams and Their Leadership. Leadership Behaviour. Advanced Leadership Skills. Stages of Group Development.Effective Team Work (Excel Books. Teams – Effective Team Characteristics and Team Building. Components of Leadership. Yukl G . Followers and situation. Leadership and Values. Contingency Theories of Leadership.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. 5th Ed.Leadership in Organisations (Pearson.
196-197). .The Dabhol Debacle ( Negotiation Made Simple. Case I . Second Edition Page 410-415).Negotiation Made Simple (Excel Books. 1st Ed. Pareek Udai .) 4.Negotiation Skills for Managers (Tata Mc Graw Hill. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. Patternson . Suggested Readings : 1. Saunders & Barry . Influence of Culture on Negotiation: Case II .) 5. Characteristics. Strategy and Tactics of Integrative Negotiation. Lewicki. Cohen S .Understanding Organisational Behaviour (Oxford) – for case in Unit II. (Thomson India. By Udai Pareek. Role of a Counsellor and Model of Conselling.The Counselling Process. Welfel.) 2. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. 1st Ed. Strategy and Tactics of Distributive Bargaining. Strategy and Planning for Negotiation. Excel Books pp. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. 33 . Rao S.30-35 and pp. SL Rao. Approaches to Counselling: Behaviouristic.L. 1st Ed. 2nd Ed. 6th Ed.MBA HR 04 : NEGOTIATION & COUNSELLING Max. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. Rao S N .Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. UNIT II (12 Sessions) Negotiation Sub processes: Perception.Netgotiation (Tata Mc Graw Hill. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Singh Kavita .) 6. A Multi theoretical Integrative Approach. Oxford. Modern Trends in Counselling – Trends.Counseling and Guidance (Tata Mc Graw Hill. 5th Ed.Counselling Skills for Managers (PHI.) 3.) 7.
Devising Financial Services. 1st Ed.) 4. Developing the Service Product/ Intangible Product. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. 3rd Ed. 5th Ed.) 2. Technology and Strategy (Pearson Education. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Marketing Mix Strategies with Special Reference to Credit Cards. Services Distributions. Home Loans. Govind Apte . Insurance and Banking. Role of Technology in Services Marketing. People and Internal Communication. 2nd Ed.Services Marketing (Tata Mc Graw Hill.The Essence of Service Marketing (Prentice Hall of India) 6. Zeithaml .Services Marketing.Service Marketing (Macmillian. Service Marketing System: Service Quality. 1st Ed. Suggested Readings: 1. Love lock Christopher . Services Strategy and Organizing for Global Marketing. Key Decisions in Global Marketing. (Person Education.Services Marketing: People. Services Promotions. Process of Operations and Delivery of Services. Principal Driving Force in Global Marketing of Services. Characteristics of Services Classification of Services. Understanding Customer Expectations and Zone of Tolerance. Targeting and Positioning of Financial Services.) 7. Service Product Planning. Understanding the Customer Expectations. Physical Evidence: Role of Communication in Service Marketing.Services Marketing: Text and Cases (Palgrave. Baron S and Harrisk . Paradigms in Services Marketing. Woodruff Helen . Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Service Pricing Strategy. Segmentation and Zone of Tolerance. Rama Mohana Rao .MBA MK 01 : MARKETING OF SERVICES Max.) 5. Payne Adrian . Marketing of Telecom/ Insurance Services. Importance of Customer Relationship Management : Specific for Service Industry. Segmenting.Services Marketing (Oxford University Press) 34 .) 3.
UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. 5th Ed. Scientific Method of Investigation : Scientific Method. Primary and Secondary Data: Methods of Collecting Primary Data. Attitude Scales: The Concept of Attitude. Objective of Marketing Research. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. Determining Sample Size.MBA MK 02 : MARKETING RESEARCH Max. Components of Marketing Information System.Marketing Research Methodological Foundation (Cengage Learning.Essence of Marketing Research (Cengage Learning) 8.Research for Marketing Decisions (Prentice Hall of India. Objective of Sampling. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Regression Analysis. Need for Marketing Information System. 9th Ed. .) 5. Problem Associated with Sampling. Analysis of Variance. Distinction between Scientific and Non-Scientific Method.) 7. Criteria for a Good Scale. Difference between Probability and Non-probability Sampling. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Precautions in Preparing the Research Report. Process of Marketing Information System. Development of Marketing Measures. Tull Donald S. Drawing Conclusions. and Iacobuce Dawn . Difficulty of Measurement. Luck and Rubin . Scientific Method in the Physical Sciences and Marketing.Marketing Research (Prentice Hall of India. Methods of Observation. Essentials Characteristics for Selecting Secondary Data. Important Experimental Research Designs. Sources of Error.Marketing Research: Measurement & Method (Prentice Hall of India. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Hypothesis Testing. Advantages & Disadvantages of Primary Data & Secondary Data. Churchill Gilbert A. Advantages & Disadvantages of Different Techniques of Sampling. UNIT IV (10 Sessions) Data Processing. Marketing Information System : Concept. Limitations of Attitude Measurement. SUGGESTED READINGS: 1.) 6. Application of Marketing Research.Marketing Research (Tata McGraw Hill..) 4. Limitation of Marketing Research.Marketing Research (Tata McGraw Hill. Byod & Others . Selected Attitude Scales. and Albaum Gerald . William G. 6th Ed. 2nd Ed. Precautions in Preparation of Questionnaire & Collection of Data. Bibliography and Annexure in Report. Correlation. Component of Attitude.Marketing Research (All India Traveler Book Seller) 2. Bi-variate Analysis: Chi square. Marketing Research during different phases of the administrative process. Tull & Hawkins . Zikmund and Babin Barry J. Difficulties in Applying the Scientific Method to Marketing. 7th Ed. Green Paul E. Sampling: What is Sampling. Rank Correlation.. Analysis and Estimation. Giving Suggestions and Recommendation to the Concerned Persons. Steps in Sample Design. Various Techniques of Sampling.) 35 .) 3. General Procedure in Attitude Scaling. Beri . Nargundkar . Rating Methods. 4th Ed.
Preparation of Sales Budget.) 36 . Designing Sales Territories and Sales Quota. Jobber David and Lancaster Geoff . Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. 8th Ed. Formulating Selling Strategies. and Govoni Norman A..Sales Management : Theory and Practice (Palgrave) 2.Sales Management: Decisions.) 7. Johnson and Marshall . Distributors: Policies and Strategies. Donaldson B . Suggested Readings 1. Coughlan A.) 4. Rosenbloom – Marketing Channels (Cengage Learning. Training and Compensating the Sales Force.Sales Force Management (Tata Mc Graw Hill. Sales Management and Salesmanship.Selling and Sales Management (Pearson Education) 3. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Techniques of Sales Forecasting. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. 5th Ed.T. Spiro .Sales Force Management (Tata Mc Graw Hill. Evaluation and Analysis.) 5. Importance of a Channel. Role of Sales Manager. Cundiff Edward W. Distributors Selection and Appointment. Sales Management Process. Qualities of a Successful Salesman. Process of Personal Selling. Leading and Motivating the Sales Force. Recruitment and Selection of Sales Force. Analyzing Market Demand and Sales Potential.. 6th Ed. Types of Channels.I. 7th Ed.P . Stern Louis W. Channel Conflicts and their Resolutions. Concept of Personal Selling. 11th Ed.) 6. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. Designing the Structure and Size of Sales Force. The Ones of Personal Selling. Specialized Distributors and Participants. Primary Distributors. EL-Ansary A. Goals in Sales Management: Goal Setting Process in Sales Management. Sales Contests.Marketing Channels (Prentice Hall of India. Strategies and Cases (Pearson Education. Training the Distributors Sales Team. Still Richard R.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. and Anderson E .
Motivation and Perception. Promotional Strategies used in retailing. Choosing a Store Location: Trading Area Analysis. Financial Dimensions. Merchandise Management Retail Pricing. and Griffith David A .Functional Principles & Practice (Jaico Publications. People in Retailing. Internal Store. Visual Merchandising and Atmospherics. The Internalization Process.) 6. Attitude. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Mapping Out Society. Shopping at World Stores. Store Design and Layout. Communicating with Customers. Structural Change. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership.) 7.Retail Management . Focusing on the Consumer. Newman A. and Cullen P . Business and International Management. 5th Ed. Retail Planning. Dunne Patrick M. Lusch Robert F. Managing Retail Services. International Retailing: Internationalization and Globalization. Suggested Readings: 1. Retail Institutions by Store-based Strategy-Mix. The Store and its Image. Development and Implementing Plans. Learning.) 37 . Display. Culture.) 5. Building and Sustaining Relationships. Nonstore-based and other Forms of Non Traditional Retailing. Type of Retail Outlets. 1st Ed. Michael Levi M and Weitz BW . Newman and Cullen . Functions of Retailing Driving Forces for Retailing.) 4. Cox Roger and Brittain Paul .Retail Management (Pearson Education. Vedmani G.MBA MK 04 : RETAIL MANAGEMENT Max. Branding. Definition and Concept.J. Site Selection. Going International. Berman B and Evans J..) 3.) 2.Retailing : Environment and Operations (Vikas. Targeting Customers and Gathering Information. 5th Ed. The External Store. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. The Customer and Retail Business: Knowing your Customers.. Perceptions of Service Quality. Web.Retailing: An Introduction (Pearson Education.Retailing (Cengage Learning. 1st Ed. 1st Ed. Development and Control.R . UNIT IV (14 sessions) Delivering the Product: Retail Information Systems.Retailing (Cengage Learning. Gibson . Service Characteristics. Retail Organisation and Operations Management.Retailing Management (Tata McGraw Hill. Strategic Planning. Market Structure. 4th Ed. 9th Ed.
with reference to Government policies. objectives of inventory management.Working Capital Management –Theory & Practice (Himalaya.Financial Management (Vikas. types. Motives for holding cash. SUGGESTED READINGS 1. trade credit. Cash Budget. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. Profitability–Liquidity trade-off. 5th Ed. bill discounting. factors determining cash needs.) 7. Benefits of holding inventory. Collection Policies. etc. secured term loans. Cash Management Models. accounts payable. Inventory Management: Minimizing cost in inventory. techniques and processes.M. etc. reasons for holding marketable securities. certificates of deposit. objectives of receivables management. objectives of cash management. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. Cash Management: basic strategies.Working Capital Management (Anmol) 5. Bhalla . . bank loans. risks and costs associated with inventories.) 4. Kishore . Marketable Securities: Concept. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. I. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. factoring. Working Capital Cycle. Periasamy. Scope and Definition of Working Capital. order quantity. compensating balances .K.Financial Management (TMH.Aggressive & Defensive.Working Capital Management (Excel) 2. Techniques of Inventory Management . Credit Management in India. Cash Management Practices in India. commercial papers.Working Capital Management (Himalaya.Classification. overdrafts. Inventory: Need for monitoring & control of inventories. short term credit. credit terms. factors affecting size of receivables. alternative strategies. Pattern and sources of Working Capital Financing in India. Rangrajan and Mishra . P . 2005) 6. Pandey. Assessment and Computation of Working Capital Requirement. Dheeraj Sharma . credit standards. order point etc. choice of securities. Khan & Jain . Ravi M. Working Capital Policy .) 38 . credit period.Financial Management (Taxmann. 2007) 3. 6th Ed.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. 9th Ed. policies for managing accounts receivables. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. determination of potential credit policy including credit analysis. V.
1996. Selection of Portfolio: Markowitz’s Theory. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P .Investment and Indian Perspective (TMH. Bond theorem.Security Analysis and Portfolio Management (Prentice-Hall. 1st Ed. 39 . Finding alternatives and revision of portfolio. 6th Ed.) 5) Bodie. Marcus & Mohanti . Valuation of Derivatives(Options and futures): concept. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. calculation of beta.Security Analysis and Portfolio Management (Vikas. structure. trade off.) 4) Pandian P . Term structure of interest rates. Beta as a measure of risk. Unit II (14 Sessions) Risk & Return : Concept of Risk. Measures of risk and return. Investor Protection. Trading of securities: equity and debentures/ bonds. 2008) 2) Fischer and Jordan . 6th edition) 3) Ranganatham . Kane. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Capital market theorem. valuation. Regulatory Mechanism: SEBI and its guidelines. calculation. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. systematic and unsystematic risk components. 1st Ed. Single Index Model. Valuation of Equity: Nature of equity instruments.their nature. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Duration.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Portfolio risk and return.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept.Investment Analysis and Portfolio Management (Pearson Education. trading. Sharpe and Treynor measures. valuation. Stock Exchange and New Issue Markets .). Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. Equity Valuation Models. functioning and limitations.
Liquidity Management. 3rd Ed.Financial Institutions and Markets (Tata McGraw-Hill. NABARD. Overview of Foreign Exchange Market. Management of capital funds. RRBs. scope and their implications. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. Techniques of regulation and rates. 3rd edition. Securitisation in India.) 2) Khan M Y . Size and scope. Monetary and fiscal policies.Financial Services & Markets (Thomson. scope and importance etc.Financial Services (Tata Mc Graw Hill.Management of Financial Institutions (Himalaya. Management of Non. DFIs in India . banking sector reforms. Forfeiting. Discounting and Re Discounting Of Bills. Securitization of Auto loans and housing loans.M & Nigam Divya . NBFCs Their status. State Level Institutions . Insurance & Mutual Fund organisations Their status. ICICI. 2003) 6) Gurusamy R .differences and implications for the business.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. working and uses of each.R. working and strategies for commercial viability. working and strategies for commercial viability . IFCI. RBI – Role and functions. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India.capital adequacy norms.) 40 . 1998) 3) Machiraju H R . Consumer Credit and Plastic Money – concept. Evaluation of Lease transaction. SUGGESTED READINGS: 1) Fabozzi . 2004) 4) Bhole L M .Foundations of Financial Markets and Institutions (Pearson Education.IDBI.Indian Financial System (Vikas.Gap analysis. 1st Ed. types. constituents.performing assets. Hire purchase and lease . 2003) 5) Srivastava . Overview of Financial Services: nature. Financial Sector Reforms in India. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. Types of lease and their implications. Other financial services: Factoring. determination of commercial interest rates: fixed and floating. nature. Strategies for making commercial banks viable. types. Parties involved. Regulation of money and credit. Asset Liability Management .
Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature.Public Finance (Vikas. 40th Ed. Income from House Property. Filing of returns. Tax appeals. Assessment Year. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Treatment of losses & unabsorbed items. Previous Year. (Working knowledge is required for these). Objectives of Tax Management. Law & Practice (Taxmann. Valuation of assets.Direct Taxes. Tax Avoidance & Tax Evasion. Review. Tax planning for depreciation. 9th Ed. Assessee – types. Revision and Rectification. Wealth tax on closely held companies. 1999. Tax planning regarding Employees Remuneration. Capital Gains & Income from Other Sources. Appeals. 20th Ed. Revision & Review. Non-resident Indians. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning.Indirect Taxes – Law & Practice (Taxmann. .) 41 .Tax Planning by Reports (Taxmann.How to Save Wealth Tax (Vision Book 2001. Tax Planning.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. SUGGESTED READINGS: 1) Bhatia H L . 1978).) 6) Datey V.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . 5) Singhania V K . Carry forward and set off losses.S. Profits & Gains of Business. 20th Ed. Assessment. Residential status.) 3) Prasad Bhagwati .) 2) Lakhotia R N . Tax and business reorganizations: merger and amalgamation. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning.
Cursor.Creating Tables. Security.) 42 . Knowledge Extraction through Data Mining. 2003. Hierarchy Data Model. Object/Basic Database Administration/ Remote Data Access. Snapshots. 5) Navathe E .Modern Database Management (Pearson Education. Functions & Package. Indexes & Sequences.Database Systems (Palgrave. Relational Data Model. Applying column constraints. Views.) 4) Majumdar and Bhattacharya . Normalisation. Functional Dependencies. Decomposition of Relation Schemes. Network Data Model. Oracle. Physical Database Design. Inserting Rows. 3rd Ed. 2003) 2) Hoffer . Unit III (12 Sessions) Structured Query Language. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Unit IV (8 Sessions) Database Utilities.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max.Database Management System (Tata Mc Graw Hill. Triggers. 1996). Semantic Data Model. Introduction to data mining & Data Warehousing. PL/SQL structure. Hours : 40 Unit I (10 Sessions) Introduction to Database. Advantages of DBMS. SUGGESTED READINGS: 1) Beynon -Davies P. Procedures. Organisation of Database. Components of Database Management Systems. Data Models.Database Management System (Vikas. 6th edition) 3) Alexis and Leon .Fundamentals of Database Systems (Pearson Education. Entity-Relationship Model.
Post Implementation Review and Maintenance. Design. Managing Risk.) 3. Implementation. Overview of Risks associated with Internet. 7 Ed. Disaster Recovery Plan. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Elias M Awad – SAD (Galgotia Publication. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Hours : 40 UNIT-I (10 Session) Systems Concept. Entity Relationship Diagrams. Decision Tree & Decision Table. Cryptography and authentication. 1st Ed. Virus Control. Analysis. System Development Life Cycle.) 4.Dimensions of Planning.E-commerce –Security. 2nd Ed. 2nd Ed. Feasibility Study. Determining the User's Information Requirements. Internet Security Standards Suggested Readings: 1. Initial Investigation. Hackers. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Process Modeling : Structured English. UNIT-IV (12 Session) Basics of Information Security.) 2. Intrusion Detection Risk Management. Risk Management and Control (TMH. Creating a secure environment. Needs Identification. Feasibility Considerations. Information Security Policy. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Grienstein and Feinman. Steps in Feasibility Analysis . 1st Ed. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Decision Support System. Types of Systems. Singh B –Network Security (PHI Publication. Investigation.) 5. Viruses. Elements of System.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max.Feasibility Report.) 43 . Characteristics of a System. Data Dictionary. Types of Attacks.
2003.) 3) Stallings W . 2nd Ed.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. Unit II (8 Sessions) LAN topologies: Workstation. Broadcast Radio. Infrared & Light Waves. Types of Ethernet. 1999. WAN. Network Operating systems: Unix. Tunneling.) 5) Black . 7th Ed. TDMA.) 4) Tanenbaum . Windows. SDMA. Server. FDMA. Types of signals: AM. Communication System Formats. Asynchronous and Synchronous Data. PDM.Communication Networks (Tata McGraw Hill. CDMA. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Hamming codes. 4th Ed. 2000) 2) Comer . ASK. Broadband and base-band. Hub.Computer Networks and Internets (Pearson Education. IP Addressing. PM. Optical Fibers. PCM. FM. WAP. Wireless TCP& UDP.Data Computer Communication (Pearson Education. Concepts of Port. Frame Relay. Terrestrial Microwave. Network Interface Card. Transmission Impairment. Interference. MAN.Computer Networks (Prentice-Hall. Wireless Communication: Bandwidth. ISDN. Networks and accessories: LAN. Multicasting.) 44 . B-ISDN Unit III (12 Sessions) OSI Model. Mobile Internet & WML: Mobile IP. Bridges. Linux. Switches. Socket. 4th Ed. 2004. Gateways Cell Relay. Cables. Character Codes. PSK Features: Error detection and correction codes.Computer Networks (Prentice-Hall. Broadcasting. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Digital Data Rates. Virtual Private Network. Routers. ATM. FSK. Communication Links. Point-to-point communication. WML SUGGESTED READINGS: 1) Widjaja L G .
Online marketing communications. 3rd Ed. Unit IV (10 Sessions) Online Banking. need and factors affecting Electronic Commerce. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Types of C2C. Laudon & Traver . Online mercantile model for customer perspective. Technology. Competitive Advantage. 45 . Types of B2B. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Electronic Commerce Framework. Types of B2C. Changing dynamics in banking industry.Electronic Commerce . Accumulating Balance).Electronic Commerce Business. Online branding. Hours : 40 Unit I (8 Sessions) Origin.) . Features of Electronic Commerce.) 2. Stored Value. Electronic Commerce Business Models (Value Proposition. Check. Online banking implementation. Society (Pearson Education. Application areas of Mobile Commerce. Internet as an Electronic Commerce Enabler. Business to Business (B2B) Business Models. Market Opportunity. Online pricing strategies. Credit Card.MBA IT 04 : ELECTRONIC COMMERCE Max. Revenue Model. 3rd Ed. Organizational Development. Suggested Readings: 1. Peer to Peer Business Models. Market Strategy. Working of Online Credit Card. Management issues in online banking. Kalakota R. Electronic Payment Systems (Cash. 2007. Online advertising.Frontiers of E-Commerce (Pearson Education. Online market research. Online customer relationship. Online retail industry dynamics. Competitive Environment. Unit III (12 Sessions) Online Retailing. Consumer to Consumer (C2C) Business Models. Management Team). M-commerce Business Models. Management Challenges in online retailing. Transaction Security.
Political Risks. Price Standardization. World Market Environment: Political Environment. Cultural Environment. Licensing. Branch v/s Subsidiary. 10th Ed. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . International Warranties and Services. Bhattacharya B . Pricing Decisions. Foreign Product Diversification. Channel Management. Marketing Information System.Promotion Mix.L. Acquisitions Franchising. International Branding Decisions. Personal Selling. Joint Ventures.I: Product Policy and Planning. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. 2007) 3) Varshney R.) 6) Jain S. Cultural Universals. Management Contracts. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . Turnkey Operations. Developing an International Product Line. 3rd Ed. Gray Market.) 4) Czinkota .International Trade and Export Management (Himalaya.) 5) Cateora Graham . International Pricing Strategy. Bribery. Unit II (8 Sessions) Planning for International Marketing: Marketing Research .Legal Systems. 8th Ed. Legal Environment.S.Shaw. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Analysis and Measures to minimize Political Risk. Promotion and Communication. International Sales Negotiations International Advertising – Patterns of Global Advertising. Indicators of Political Risk. Process of Internationalization.Marketing Information Sources.Political Systems. Legal Form of Organization. 9th Ed. Retailing in International Scenario. Domestic v/s International Marketing.International Marketing (Pearson.Role of Pricing. Market Analysis Foreign Market Entry Strategies – Exporting.) 2) Cherunilam F . – International Marketing (Thomson) 46 .International Marketing (TMH. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing.J . International Packaging. Counter Trade. Price Distortion. International Dimensions of Marketing. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . Advertising Media. Assembly Operations .II: International Promotion Strategies. Terms of Sale. Benefits of International Marketing.Product Design and Standardization.Culture and its Characteristics. Transfer Pricing.International Marketing (Thompson. Multiplicity of Legal Environment.MBA IB 01 : INTERNATIONAL MARKETING Max. Global Advertising Regulations . Counterfeiting.International Marketing Management (Sultan Chand & Sons. Strategic Alliances.
MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Voluntary Export Restraints.K.W.) 4) Black J . Subsidies. Effects and Benefits of Globalization. Integration for Business. 1st Ed. Product Cycle Theory.Tariffs. 5th Ed. Changing Environment of International Business. Definition of International Business. Various types of Exchange Rate Regimes. Hecksher-Ohlin Theory. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. ASEAN. .International Trade (Excel. Unit IV (12 Sessions) International Institution: UNCTAD. . 1st Ed. Import Quotas. WTO. Instruments of Trade Policy.) 2) Hill C. Role of IMF. Absolute Advantage Theory Comparative Cost Theory. Anti-dumping Policy. Levels of Economic Integration.International Business (Pearson. Administrative Policy. Regional Economic Integration in U.. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. SAARC. Its Basic Principles and Major Achievements. IMF. Factors Affecting Exchange Rates.International Business Environment (Prentice Hall) 5) Bhalla V.) 3) Daniels .A. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Role and Advantages of WTO. Regional Economic Integration in Europe. SUGGESTED READINGS: 1) Agarwal Raj . Regional Economic Integration: Introduction. IBRD.International Business Environment (Anmol) 47 . Trends in Globalization. Features of IBRD.S. Globalization of Markets. Brief History of Indian Rupees Exchange Rates.International Business (TMH.
Registration with Appropriate EPC’ /CB’s Defining Export Documentation. form of Ownership. F .) 3) Govt. Important Organizations. Postshipment Finance. Benefits arising from Export. Export Pricing. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. 9th Ed. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Definition of Export.C. and Statutory Documents for Export’s Country.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Important Incoterms. Registrations with RBI.International Trade and Export Management (Himalaya. Special Financial Facilities. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Terms of Payment in Export. Importance of Exports to India. Selecting Products for Manufacturing and Export. Export Import Bank of E. Direction of Exports from India. 2007) 2) Varshney R. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Signing the agreement.C. Recent Trend in India’s Export. Methods of Locating and Selecting an Agent.) 48 . Settlement of Disputes. SUGGESTED READINGS 1) Cherunilam. 7th Ed. Selection of Export Markets. Agents in Exporting. Suitability of a Product for A company. India. International Channels Distribution. of India . Export Prospect for Small Firms. Methods of Identifying Export Winners. Additional Commercial Documents. India) 4) Keegan J Warren – Global Marketing Management (Pearson. Criteria for Grouping Countries. Benefits to India Exports.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. General Registrations. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise.L. Mechanism of Price Fixation. Process of Export Marketing. Selection of Products and Identification of Export Markets: Choosing a Product. Main Commercial Documents. Sources of Export Information. Opening a Bank Account. Nature of Exports Sales Contract. Important Publications. Registration with Licensing Authorities.G. Bhattacharya B-International Marketing Management (Sultan Chand & Sons.
Advantages of Air Transport. I. Scope and Objectives of Logistics. Relevance of Logistics to Expert Management. Shipping Agents. Chartering.D’s. Operating Ships-Linear and Tramp. Developments in India Shipping. Controlled Cargo. Volume and value of World Trade. Khanna K K .Contemporary Logistics. Shipping Routes. Freight Brokers. Linear Freight Structure. Constraints. Flags of Convenience. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Conference System. Importance of Logistics. Ports Infrastructure Development. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. 2007) 3. I.A.C. Wood D. Shipping Association. Johnson J. Classification of Constraints in Containerization. 2007) 49 .MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Logistics Excellence. Shipment of Govt. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. International Air transport: Concept of Air Transport. Freight Forwarders Stevedores. World Tonnage. Krishnaveni Muthiah.Logistics Management and World Seaborne Trade (Himalaya. Tramp Freight Structure. SUGGESTED READING: 1. Concept of Containerization. 2. System Elements.T. Organization of a Shipping Company. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics.A. Tariff Structure. Air Cargo.Physical Distribution Management : Logistical Approach (Himalaya.
Principles of Life Insurance and Governance of Insurance Business. Kakkar D. Financial Market. Unit Trust and Mutual Funds. New Delhi) 3. Srivastava D. Ombudsman Scheme. Srivastava Shashank .. Underwriting guidelines.N. New York) 4. Mishra M.Historical perspective...Fundamentals of risk & Insurance (John Wiley & Sons. Income Tax Act.Insurance Management (New Age International Publishers. Nature and Scope of Insurance. Insurance Act 1938.. Mutual Funds.Indian Insurance Industry Transition & Prospects (New Century Publications. Structure and functions. Consumer Protection Act 1986.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts.III (10 sessions) Risk Management and Underwriting Role of Actuaries. Life Insurance Corporation Act 1956. Meaning.Insurance & Risk Management (New Age Publication. Insurance Companies.N.Product framing. Classification of Insurance Business viz. Life Insurance and General Insurance. Vaughan & Vaughan . Housing Finance. Financial Planning and Taxation. Ganguly Anand . Conceptual Framework. Married Women's Property Act 1874. Shares. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Wealth Tax Act 1957. UNIT .C.Role of Financial Institutions.N.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Code of Conduct in Advertisement. New Delhi) 2. IRDA Act 1999. Delhi) 5. Hours : 40 UNIT . New Delhi) 50 .II (12 sessions) Financial Aspects of Insurance Management. Bank Deposit Schemes. & Srivastava S. .Insurance Principle & Practice (Sultan Chand & Company Ltd.I (10 sessions) Introduction and Scope of Insurance. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . Tax Benefits under Life Insurance Policies Suggested Readings: 1. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit .
UFTAA. Hotel Categories – Star Rating. WTO.) 5. 1st Ed. Michael Flynn. 1st Ed. Economic & Environmental.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Basic Travel Regulation. The cover. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. Bowen John and Makens James . Hotel Organization Structure. Travel Motivators. Raghubalan.Hotel and Tourism Laws (Frank Brothers) 6.) 2. Tourism Products of India (World Heritage Countries). Sudhir Andrews . Components of Tourism.HRM in Tourism and Hospitality (Cengage Learning. G. Bardi . . 3rd Ed. Departments of Hotel. Traits & Duties of House Keeping Staff. ICAO. Segmentation. Types of Hotel Rooms.) 8.Hotel House Keeping (Oxford University Press) 4. Kotler Philip. Hospitality Industry in Today's Scenario. FHRAI. TAAI. Marketing for Hospitality and Tourism: Service Characteristics. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Responsibilities. PATA. Origin & Nature. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Classification of Hotels. Menu. Typologies of Tourism. Service Equipments: Linen.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Targeting and Positioning of Hospitality Industry. Banquets. Suggested Reading: 1. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Briefing. Chinaware. Lee-Ross Darren .Public House and Beverage Management (Butterworth) 7.) 51 . Significance & Impacts of Tourism: Socio – Cultural. Negi Jagmohan . Evolution and Growth of Hospitality Industry. Alcoholic & Non Alcoholic Beverages. Glassware. Tableware. Caroline Ritchie . Jones Peter. 1st Ed. James A. Smritee Raghubalan . Importance of Hospitality Management. Knowledge of other Departments.Hospitality Operations: A System Approach (Cengage Learning. Furniture.Hotel Front Office Management (Wiley) 3. Evolution of Tourism Industry. Plans & Rates. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Kirk David and Lockwood Andrew . Marketing Mix and Marketing Strategies for Hospitality and Tourism. Stephen Ball.Marketing for Hospitality and Tourism (Pearson Education. Concept of Domestic & International Tourism.
Unit II(12 Sessions) Project Formulation Project identification. layouts.) 2. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. SUGGESTED READINGS 1. network techniques for resource and cost budgeting and scheduling. (TMH. Unit III (10 Sessions) Process of Project Appraisal Technical . Monitoring and Control of Projects Project scheduling. location and site. Legal and Social appraisal of the Industrial Projects. S – Project Management (Tata Mc Graw Hill) 5. Mohsin M. work schedule. project management teams and coordination. Chandra Prasanna . evaluation of the project . Unit IV (10 Sessions) Implementation. Monitoring and post implementation. categories of project. exchange rates. market survey. charts.Appraisal. Budgeting and Implementation. . 5th Ed. Problems arising due to rate of discount. estimates of cost. production. civil works.MBA OP 03 : PROJECT MANAGEMENT Max. The concept of project management . means of financing. demand forecasting technical factors-Material inputs. social cost-benefits.Project Planning and Control (Vikas) 3. cost of project.Project : Preparation . wage–rate. financial projections.project financing. technology. Chaudhary. treatment of risk and uncertainty. plant capacity.Economic. sensitivity analysis and probability approach single as well as multiple projects. treatment of taxes. Financial. Young TL – The Hand Book of Project Management (Kogan Page) 52 .tools & techniques of project management. project development cycle. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. Project formulation and preparation : Market and demand estimation. Forms of project organizations.
NABARD. Deu S. Importance. Socio-Economic Reforms. Gopalaswamy T. Thorner Daniel and Morner Alice . Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Challenges. Introduction to Rural Financing. UNIT IV (12 Sessions) Marketing Research.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Market Size and Physical Structure of Rural Society. Use of Durable and Non-Durables by Indian Rural folk. Functions of NABARD. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Different Marketing Agencies and Institutions.Occupational Segmentation. Methods of Collection of Information. 1st Ed. National Level Credit Agency. Requisites of a Good Finance System.S. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Product. Classification of Rural Product and Rural Market. Social Structure of Rural Society.Land and Labour in India (Asia Publishing House) 4.Economic and Social Development (Academic Foundation) 5.Rural Diversification (EG Books) 3. Suggested Readings1. Selection of Segments. Sources of Finance. Corporate Interest in Rural Market. Sociological Segmentation. Thomson Rule of Market Index. Lin-Quest and MICA Rating. Agricultural Marketing. . Targeting. Rural Communication-Challenges and Strategies. Advantages of Market Report and Market Report.P. Major techniques of Market Research. Types of Rural Communication. Pricing and Promotion Strategies. Marketing Network. Marketing of Consumer Durables. Dissemination of Market Information. Behaviour of Rural consumers. Schemes and Patterns of NABARD.) 53 . Marketing Rural Non-Farm Products. Warren M . Government Efforts.Rural Marketing Environment. Problems and Strategies (Vikas.MBA OP 04 : RURAL MANAGEMENT Max. Various Types of Distribution Channels in Rural Marketing. Mahendra and Basu K. . Prag P A . Rural Market Segmentation.
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