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Submitted By: Swati Arora_Vodafone Enrollment No:- A30101909069 1st Sem, AGBS
Table of Content:
1. Research Methodology
2. Research Process 3. Research Design
4. Company Overview
History Key Facts Subsidiaries/Affiliates Business Overview Organizational Structure Major Mergers & Acquisitions Recent Developments Management Profile
5. Industry Profile 6. Business Description Business Segments Products & Services Geographical Segmentation Key Partnership/Alliances
7. SWOT Analysis Strength Weakness Opportunity Threats
8. Key Business Strategies
9. Information Technology (IT) Deployment & its Role IT Infrastructure Key IT Vendors Strategic Role of IT 10.Financial Performance Financial Highlights Five-Year Financial Summary Annual report of Last five years.
1. Research Methodology:
The research methodology that I undertook for the purpose of this study is enumerated belowPRIMARY RESEARCH: This consisted questionnaire and interaction from various people. A focus group study will be conducted to design the customer survey questionnaire with a sample size of 50 respondents. The survey was conducted in Delhi/NCR SECONDARY RESEARCH: Sources of secondary data were primarily the Internet , journals , newspaper, annual report, database available in catalogues and presentations. RESEARCH DESIGN: DESCRIPTIVE Descriptive studies are well structured, they tend to be rigid and its approach can not be changed every now and then. Descriptive study can be divided in two categories: (A) Cross sectional (B) Longitudinal Descriptive study are undertaken in many circumstances:
1. When the researcher is interested in knowing the
2. When the researcher is interested in knowing the
proportion of people in given population who have
behaved in a particular manner, making projection of certain things. The objective of this kind of study is to answer the why, who, what, when and how of the subject under consideration. I will be taking descriptive because my research includes the knowing the behavior of customer towards advertisement. I will be working on to know how people of various age group respond to different advertising or there perception towards advertisement. Also my survey is related to two companies Air Tel and Vodafone. TYPES OF QUESTIONS: OPEN ENDED: They give the respondents complete freedom to decide the form, length and detail of the answer. Open questions are preferred when the researchers is interested in knowing what is upper most in the mind of respondents. DICHOTOMOUS: This type of questions have only two type of answer, yes or no. true or false etc. MULTIPLE CHOICE QUESTIONS: In the case of multiple choice question the respondents is offered two or more choices. The researcher exhausts all the possible choices and the respondent has to indicate which one is applicable in this case.
A research generally begins with a question. 2. Problem definition and recognition. and then collects data to confirm or refute the hypothesis. Based on that problem a researcher formulates the objectives and scope of the study. It is simply the researcher’s belief about a problem. It is the base of a research. Clearly stated objectives keep a research project focused. Sampling It involves defining the target population. Convenience sampling would serve the purpose of this research. Types of sampling are random.Quantitative study employs deductive logic. where the researcher starts with a hypothesis. systematic. which he develops during the review of literature. convenience.2. 3. judgment. Data collection A research project uses a data collection technique appropriate to the particular research methodology. Qualitative 6 . 4. For this research exploratory research design has been chosen. Creating Research design The researcher chooses the research design based on how he would like to come to a conclusion and whether that research type would satisfy his thirst meet the objectives and goals for the study undertaken. stratified. quota and snowball sampling. The research question can also be stated as hypothesis. That question is the synonym for problem definition. Research Process: 1.
no statistical tests can be performed. When a researcher finds differences between respondents. For this research qualitative study would be adopted. the report should be prepared specifically for the readers of the report 7. 8. Data analysis These days’ computer software has made the analysis of quantitative data a very easy task.studies use inductive logic. Reporting the result The purpose of reporting is to communicate information. they are due to true difference on the variable being measured. Variability and error Most research is an attempt to understand and explain variability. It is no longer incumbent on the researcher to know the formulas needed to calculate the desired statistics. Reliability is synonymous with repeatability. A measurement that yields consistent results over time is said to be reliable. 5. 6. 7 . . where the researcher first designs a study and then develops a hypothesis or theory to explain the results of the analysis. Data analysis then leads to findings and conclusion of the research. and therefore. Validity and reliability It refers to the accuracy or truthfulness of a measurement. When a measurement lacks variability.
Data Analysis And Interpretation 8 .
A B 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Particulars Male Female Number 39 11 %age 78% 22% male female Interpretation The graphical representation of the table shows that out of 50 respondents 39 were male and 11 were female.No. the survey was being done and following interpretation was being drawn. Age group of Respondents S.No. Sex ratio of the respondents S.Keeping in mind the objectives of the study. 2. DEMOGARPHIC FEATURES OF REPONDENTS 1. A B C D Particulars 15-25 25-35 35-45 45 above Number 21 18 6 5 %age 42% 36% 12% 10% 9 .
3.Graduation Number 8 17 19 6 %age 16 34 38 12 40 35 30 25 20 15 10 5 0 %age matric intermediate graduate P.45 40 35 30 25 20 15 10 5 0 %age 15-25 25-35 35-45 45 above Interpretation: The graphical representation of the table shows that out of total respondents 42% were of age 15-25.No. 36% 25-35. A B C D Particulars Matriculate Intermediate Graduation Post. and rest were above 45. Literacy Rate among the Respondent S.G 10 . 12% 35-45.
Who is your current service provider? S. 4. For how long you are using this mobile connection? Airtel S.No.17 were intermediate.No. A B C Particulars Less than 6 months 6 to 12 months Above 12 months Number 2 3 9 %age 14% 21% 65% 11 .19graduateand rest 6 were postgraduate.Interpretation The graphical representation of the table shows that out of total respondents 8 were matriculate. 5. Particulars Number A B C Airtel Vodafone Others 14 25 11 %age 28 50 22 60 50 40 30 20 10 0 %AGE AIRTEL VODAFONE OTHERS Interpretation The 14 person were used Air Tel and 25 person were used Vodafone and 11 were used other.
Vodafone S.No. Others S. Particulars 12 Number %age .70% 60% 50% 40% 30% 20% 10% 0% less than 6 12-Jun above 12 Interpretation Two person were used since six month and three were used between six to twelve months and nine were used since more than 12 months. A B C Particulars Less than 6 months 6 to 12 months Above 12 months 100 80 60 40 20 0 %age less than 6 12-Jun above 12 Number 1 3 21 %age 4% 12% 84% Interpretation The one person was used since six months and three were used since one year and twenty were used since more than a year.No.
A B C D Particulars Recommended by friends and relative Recommended by retailer Brand image Advertisement Number %age 5 2 1 6 36% 14% 7% 43% 13 . What were the reasons for choosing this mobile connection? Airtel S. 6.A B C Less than 6 months 6 to 12 months Above 12 months 80 70 60 50 40 30 20 10 0 %age 1 2 8 9% 18% 73% less than 6 12-Jun above 12 Interpretation The one person was used since six months and two were used since one year and eight were used since more than a year.No.
A B C D Particulars Recommended by friends and relative Recommended by retailer Brand image Advertisement Number %age 6 2 7 10 24% 8% 28% 40% 50 40 by frnd &rltv 30 20 10 0 by rtlr brnd im g advrtisem nt Interpretation 14 . Vodafone S.50 45 40 35 30 25 20 15 10 5 0 %age by frnd&rltv by retailer brand image advertise Interpretation Five were recommended by friends and relative and two were by retailer and one was by brand image and six were by advertisement.No.
A B C D 60 50 40 30 20 10 0 %age by frnd rltv by rtlr brand im g advertisement Particulars Recommended by friends and relative Recommended by retailer Brand image Advertisement Number %age 2 2 6 1 18 18 55 9 Interpretation Two were recommended by friends and relative and two were by retailer and six were by brand image and one were by advertisement.No. While purchasing a connection does advertisement plays any role? S. Others S. Particulars Number %age A B Yes No 42 8 84% 16% 15 .No.Six were recommended by friends and relative and two were by retailer and seven were by brand image and ten were by advertisement. 6.
No.No. From where you watch the advertisement most? S. Which telecommunication has good advertisements? S. Particulars 16 Number %age . 8.100 80 60 40 20 0 %age yes no Colum n 3 Interpretation The fourty two person were say yes and eight were says no. Particulars Number %age A B C D 70 60 50 40 30 20 10 0 %age Television Radio New spaper m agazines Television Radio Newspaper Magazines 31 0 11 8 62% 0% 22% 16% Interpretation The mostly people sees advertisement in the television. 7.
9. How well advertisements of the Air Tel catch your attention? S.A B C 60 50 40 30 20 10 0 %AGE Air Tel Vodafone Any other 21 24 5 42 48 10 AIRTEL VODAFONE ANYOTHER Interpretation The mostly Vodafone have good advertisement. Particulars Number %age A B C D Very well Somewhat well Undecided Not at all 22 12 6 10 44 24 12 20 17 .No.
50 40 30 20 10 0 %age very well somewhat well undecided not at all Interpretation The 22 person says very well and 12 person says some what well and 6 were undecided and 10 were says no. Particulars Number %age A B C D Very well Somewhat well Undecided Not at all 26 10 6 8 52 20 12 16 18 . 10. How well did the advertisement of Vodafone catch your attention? S.No.
Particulars Number %age A B C YES NO UNDECIDED 34 12 4 68 24 8 19 .No.60 50 40 30 20 10 0 very well somewhatwll undecided not at all Interpretation The 26 person says very well and 10 person says some what well and 6 were undecided and 8 were says no. Do you think that advertisement made by company informs you about there new products? S. 11.
No.80 70 60 50 40 30 20 10 0 %AGE YES NO UNDECIDED Interpretation The 34 person says yes and 12 people say no and 4 people were no response. would you like to go for more connection for you or your family in future? S. A Particulars YES Number %age 38 76 B C NO UNDECIDED 7 5 14 10 20 . 12. Based on advertisements made by company.
FINDINGS 1. People like to watch advertisement on television mostly.80 70 60 50 40 30 20 10 0 yes no undecided Interpretation The 38 person says yes and 7 person says no and 5 person were no response. Maximum respondents were using mobile phones for more than one year. 2. 21 . 3. Respondents like to purchase new mobile connection based on advertisements and schemes.
method and selection of subject. It helps in determining the best way of data collection. It relies on 22 . Overall. Research Design For the research exploratory research design has been adopted as it provides a comprehension of an issue & insight into any situation. “. 5. services. while Vodafone has veered towards warmth and emotions…” 3. but there are differences in approach. Vodafone’s advertising is better than other companies. schemes and so on. AirTel is focused on functionality and efficiency.There isn't a great deal of differentiation in terms of pricing.4. Maximum respondents were in favor of that. Maximum numbers of respondents were in favor of that.. they would like to purchase more connection of the company with good advertisement policy.
” Hypothesis Discounts and offers attract customers to the outlets. 23 . 4.What matters is what the customers want.secondary research such as reviewing available literature/ data.. Problem Definition “.. Customers are satisfied with the value for price & wide ranges of products Reasonable to the mass section of society. Company Overview Vodafone Group Plc is one of the worlds leading mobile telecommunications company. This type of research is flexible and less structured. including voice and data communications.. informal discussions with consumers. Access to new launches within the budget. offering an extensive range of services. And it would serve the best to derive to the objective and goal of this research to be undertaken.
Africa. and this fact is reflected in the emphasis of our work programme on enabling new applications of mobile communications. The Company’s ordinary shares are listed on the London Stock Exchange and the Company’s American Depositary Shares (ADS’s) are listed on the New York Stock Exchange.Vodafone Group Plc is the world’s leading mobile telecommunications company.6 billion at 30th July 2009. based on the registered customers of mobile telecommunications ventures in which it had ownership interests at that date. with a significant presence in Europe. excluding paging customers. associated undertakings and Investments. businesses and communities be more connected in a mobile world. and providing technology vision and leadership that can contribute directly to business decisions. calculated on a proportionate basis in accordance with the Company’s percentage interest in these ventures. Vision: Our Vision is to be the world’s mobile communication leader. helping individuals. the Middle East. using new technology for new services. History: 24 . the Group had 315 million customers. research for improving operational efficiency and quality or our networks.enriching customers’ lives. At 30th June 2009. Mission: Driving in a wireless world Vodafone is primarily a user of technology rather than a developer of it. The Company had a total market capitalization of approximately ₤63. joint ventures. Asia Pacific and the United States through the Company’s subsidiary undertakings.
Unbundling of Telkom’s Vodacom shares Listing on the JSE Limited Sale of 6.in the early adoption of new technologies and in being first to market to offer new services to their customers 2009 Acquisition of 51% of Stortech. Vodafone launched of PC-to-mobile instant messaging. the company changed its name to Vodafone AirTouch Plc on 29th June 1999 and. Vodacom’s history shows a track record of innovation. Vodacom Business launched Acquisition of Gateway Acquisition of an interest in WBS(“iBurst”) Vodacom Ventures formed. Vodafone Group Plc.25% in Vodacom SA to BBBEE shareholders. In 2005.The Vodafone network was launched on January 1. on 28th July 2000. First to launch HSDPA in South Africa. Following its merger with AirTouch Communications. which was the first cellular network to be launched in the UK. Vodacom launches GSM network in Mozambique 2008 2007 2006 2005 2004 2003 25 . Inc. (‘Air Touch’). reverted to its former name. following approval by the shareholders in General Meeting. 1985. Sale of Telkom’s 15% interest to Vodafone. Launch of Vodafone live! In South Africa First to launch 3G in South Africa.
Launch of world’s first prepaid service on an IN platform. Vodacom launches GSM network in Lesotho. People.2002 2001 2000 1996 1994 1993 First to launch GPRS and MMS in South Africa. Vodacom launches GSM network in the DRC.9 billion. Launch of Vodacom’s youth product 4U in South Africa. Vodacom launches GSM network in South Africa. Sale of 5% stake in Vodacom Group to BEE shareholders. Subsidiaries/Affiliates: Europolitan Vodafone AB Sweden 100% Vodafone Americas Inc US 100% Vodafone D2 GmbH Germany 100% Business Overview:- Technology and Resources. Vodacom Group incorporated in South Africa. Vodacom launches GSM network in Tanzania. Key Facts:Sales (FY05) US$62. Assets (FY05) US$252.8 billion. 26 .
with the bulk being sourced from global suppliers. Supply chain Management: .Connects all customers together and enables the Group to provide mobile and fixed voice. marketing and distribution.Handsets. marketing and IT services amount for the majority of Vodafone’s purchase.000 people worldwide during the 2009 financial year and aims to attract. Technology and Resources:• • • • • Network Infrastructure: . Services and devices. Vodafone operates 2G networks in all its mobile operating subsidiaries and an increasing number of 3G networks providing customers with an enhanced data experience. messaging and data services. Customer. People:Vodafone employed over 79. network equipment. as well as fixed licenses in a number of markets. Research & Development:-The emphasis of the Group R&D work programme is to contribute leading edge technical capabilities to Vodafone’s thought and leadership offerings and identify new and emerging opportunities. develop and retain the best people by providing a stimulating and safe 27 . Information Technology:-Provides the IT systems to deliver customer service and the capability to change customers for use of Vodafone’s services. Licenses:-Vodafone has mobile licenses in all of the countries in which it operates.
has delivered strong results across all Vodafone markets. sales forces selling to enterprise customers and.environment and offering attractive performance based incentives and rewarding career opportunities. the Internet. increasingly. mobile connectivity and “Internet on Your Mobile” to enhance customers access to data services. Sponsorship:-The Group’s global sponsorship strategy. • Data:-The Group offers email. Indirect Distribution:-Includes third party service providers. • Messaging:-Allows customers to send and receive text. • Distribution: Direct Distribution:-Includes owned and franchise retail stores. picture and video messages using mobile devices. with central and local sponsorship agreements. 28 . independent dealers. distributors and retailers and mobile virtual network operators (‘MVNOs’). • Services and Devices:• Voice:-Vodafone’s core services to customers is to provide mobile voice communications and this continues to make up the largest portion of the Group’s revenue. Customer Delight Index:-Tracks customer satisfaction and identifies the drivers of customer delight. Marketing & Distribution:Marketing & Brand:-Vodafone has continued to focus on delivering a superior. consistent and differentiated customer experience through its brand and communication activities.
• Handsets:-The Group has a wide ranging handset portfolio covering different customer segments.• Fixed Line:.Bockum Portugal CEO Antonio Carrapatoso Ireland CEO Charles Butterworth Malta CEO Inaki Berroeta Greece CEO Nikolaos Sophocleous Albania CEO Hans Broumidis Nick Read CEO Asia-Pacific & Middle East Morten Lundal CEO Central Europe & Africa Region Andy Halford CFO Group HR Australia CEO Russel Hewitt China Czech Republic Group Business Development CEO Muriel Anton Ghana Group Strategy and Business Improvement CEO David Venn Hungary Egypt Group Legal CEO Gyorgy Beck CEO Richard Daly Group external affairs Kenya Fiji India CEO Marten PietersPoland New Zealand CEO Russell Slanners Qatar CEO Grahame Maher Romania CEO Liliana Solomon Turkey Serpil Timuray Vodacom Group South Africa Major Mergers & Acquisition: 29 . price points and an increasing variety of designs. • Other:-Includes mobile advertising and business managed services as well as incoming roaming and wholesales MVNO. Organizational Structure: Vittorio Colao Group CEO Michel Combes CEO Europe Region Subsidiaries & JVs Associates & Investments UK Global CEO Guy Laurence Technology Italy Global Marketing CEO Paolo Betoluzzo Germany CEO Fritz Joussen Spain CEO Paco Roman Netherlands CEO Jens Schulte.Provides customer with fixed broadband and fixed voice and data solutions to meet their total communication needs. • Routers. • Vodafone Mobile Broadband.
” List of Vodafone Group plc M&A Summary: Vodafone Group plc has made 104 acquisitions while taking stakes in 94 companies.Vodafone calls shots in Hutchison merger:Vodafone and Hutchison plan to merge their businesses into a new group called VHA Pty Ltd. Vodafone set a deadline of Christmas to upgrade its 3G network to cover 95% of Australians. Once the merger was completed. but the date was pushed back when Ericsson sought more time to complete it. Year 2009 2008 2007 2006 Acquisitions 6 4 4 5 Stakes 2 5 3 2 Divestitures 1 1 3 3 30 .2 in the areas we operate. “We’ll be nicely on the tail of No. Vodafone Group plc has 146 divestitures during this period. Vodafone-Hutchison would move quickly to eclipse OPTUS as Australia’s second largest mobile operator. Dews said. “We will be moving as quickly as we can to get there.2 in some markets and I don’t think it will be long until we are No. Mr. which will service more than 6million customers. Last year. Vodafone said the merger would not affect the new schedule to complete its 3G expansion. The deal will result in the gradual phasing out Hutchison’s 3 brand in Australia as Vodafone becomes the main brand. Hutchison Australia chief executive and newely appointed VHA chief Nigel Dews said the merged group’s roadmap for new technology played a pivotal role in the decision to explore the joint venture.
Vodafone and Microsoft announced the European launch of Windows Mobile Email from Vodafone. Huawei Technologies agreed to supply exclusive Vodafone-branded consumer 3G handsets for Vodafone across 21 countries. In February 2006.2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990 1989 1988 1987 1986 1985 1984 1983 1982 1981 Total 5 3 9 4 5 5 11 5 3 6 4 7 5 3 5 3 0 1 0 0 0 0 0 0 1 104 4 2 4 4 11 6 13 4 6 7 3 8 2 2 4 0 1 1 0 0 0 0 0 0 0 94 1 4 19 18 10 17 15 9 6 6 6 7 4 3 8 2 2 0 1 0 0 0 0 0 0 146 Recent Developments:In February 2006. Management Profile:- 31 .
Non-Executive Directors Dr.Chairman of Vodafone Group Plc Executive Directors Arun Sarin.Deputy Chief Executive Andy Halford.Chief Executive Vittorio Colao.Chief Financial Officer Deputy Chairman & Senior Independent Director John Buchanan.Board of Directors & Group ManagementSir John Bond.Deputy chairman & Senior Independent Director. Michael Boskin Alan Jebson Hick Land Simon Murray CBE Anne Lauvergeon Professor Jurgen Schrempp Luc Vandevelde Anthony Watson Philip Yea 32 .
th 5. Japan and South Korea. Contribution of telecom sector in terms of revenue is 2. Reforms in telecom sector began in 1980 with telecom manufacturing being opened for private sector followed by national telecom policy (NTP) in 1994 and 1999. Indian telecom network is 8th largest in the world and 2nd largest among emerging economies.1% of GDP as compared to 2.8% in developed economies. Industry Profile: 33 .India is 4 largest market in Asia after china.
Business Description:Business Segments: Vodafone operations are divided into two primary business segments: mobile telecommunications & nonmobile telecommunications.6. Product & Services:Voice Services Social Products Messaging Services Vodafone live! Vodafone live! With 3G Vodafone Mobile Connect Data Cards Roaming Services Other Business Services 34 .
Postpaid Go Postpaid Offers Talkplans etc… Prepaid Go Prepaid Offers Tarrifs How to Recharge etc… iPhone 3G Features Voice & Dataplans EMI Offers etc… Magic Box Handsets 35 .
An Overview Tunes & Downloads Callertunes Vodafone Music Junction Vodafone Music Station Ringtones Bhakti Sagar SMS Tones 36 .World Calling Cards Gulf Calling Cards Vodafone PCO Services.
com Movies Music Humor Dating etc… Devotional Vodafone Alerts.Sports Cricket commentary 37 .Background Music Themes. Wallpapers & More 3G wallpaper Logos & Picture Messages Videotones Full Song Download Entertainment Shaadi.Spiritual Voice alerts Sports Cricket Vodafone Alerts.
News & Updates News Vodafone Flash SMS Alerts Call Management Services Call Conference Call filter Voicemail Missed Call Alerts Busy Message etc… Astrology Dial Forecast Live Astrology Tarot Card etc… 38 .
Forex & Bulliton Mobile Banking etc… Travel Flight Bookings Train Schedules Railway Bookings etc… Mail.Finance Portfolio Tracker Stocks. messaging & more BlackBerry from Vodafone Vodafone Mail Yahoo Mail & Messenger etc… 39 .
Dial in Services Dil Say Live Counselling Ask Me Airlines etc… Bill Info Ebill My Vodafone Bill Duplicate Bill Miscellaneous Need Help Looking for a Dictionary STD/ISD Codes… Geographical Segmentation 40 .
SWOT Analysis:Strengths:Dominance in Cellular Market Wide Geographical Presence Weakness:Declining Market Share in Japanese Market Limited exposure to Emerging Markets Dispute over Corporate Tax Bill in Europe. the world’s largest music company. Universal Music Group. the leading mobile operator in the Latin American region. Key Partnerships/Alliances América Móvil Vodafone signed a group wide cooperation agreement with América Móvil. to deliver international roaming services to customers.Vodafone and Universal Music Group.7% of the company’s revenues were contributed by EMEA (excluding Germany. Opportunities:41 . Italy and the UK).Nearly 25. formed a strategic alliance to deliver exclusive content as well as entertainment to Vodafone live! Customers 6.
Key Business Strategies:Marketing strategy is a key part of overall corporate strategy.Expanding Geographic Presence Growth through 3G. Expanding Global Presence Branding Initiatives Focusing on the Japanese Market One of their key goals is to recover the first place in terms of number of users and revenue. 42 . which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Threats:Emergence of Low-Cost Brands Market Saturation in Europe Increased Competition in core Markets 7.
source: Cellular Operators Association of India) witnessed its highest-ever net addition of 1. Hutch. Airtel Marketing Strategy:Business Process Management: Process Innovations and Continuous Improvement through People Involvement Customer-Defined Business Processes: Based on Customer Specifications. over 15 million mobile subscribers. Comparison of Marketing Strategy Of Vodafone & Airtel Airtel (22 per cent market share. Vodafone is continually looking to add value to the services it provides and to the packages it offers to customers.Vodafone’s strategy is customer focused and product led. To keep its leading edge. 4 (behind Reliance and BSNL) at present.8 million mobile customers in a single quarter. with over 10 million subscribers (15 per cent market share) may be No. the company is continually developing new products and services which utilize the latest technological advances. but it has the highest average revenue per user. Airtel have webbed many business processes on the following concepts: Delivery time Turn around time 43 .
Naturally.Lead-time Time to market Other performance indicators Result Oriented Approach: Each process has been designed by first planning the desired result. It was pitched not merely as a mobile service. "We positioned AirTel as an aspirational and lifestyle brand. up market professionals and entrepreneurs. perhaps. Airtel signed on music composer A R Rahman and changed its tune to "Live every moment": Rahman's signature tune for Airtel is. But that was just part of the ongoing communication. The targeted results are then arrived at through identification of the following: The next-customer and end-customer expectations. the most downloaded ringtone in India. the target customer was clearly defined: elite. but as something that gave him a badge value. in a way that trivialized the price in the mind of the consumer. viewers believed that was Vodafone's new slogan. Vodafone Marketing Strategy:“…The new brand name also heralded the arrival of a new mascot. “ In 2002. When Vodafone launched the Abby-winning "Wherever you go our network will follow'" ad. but it was just one brand attribute …” Value-added services "Privileges" (discount coupon booklets). 44 . the "Vodafone" pug.
all emphasize the premium attributes of the service. streaming action) Hutch4Help. Chhota Recharge. Hutch Alive (non-stop. a unique dial-in 'convenience' service. small value recharge cards (starting at Rs 10). Hutch World (GPRS service). Information Technology (IT) Deployment & its Role IT Infrastructure Second Generation (2G) Third Generation (3G) Wireless Local area Networks (W-LAN) High Speed Downlink Packet Access (HSDPA) New Server. 8.have formed as critical a part of Hutch's marketing efforts as its advertising.cricket scores and stock market information . which will also help mobilize small spenders.side and Client Systems 45 .
17 billion in 2001.Windows Mobile (R) 5.Core Network Evolution Radio Access Network Evolution Financial Performance Financial Highlights Total sales registered a y-o-y increase of about 9% in H105. Vodafone’s voice revenue increased by 7% due to growth in revenue from outgoing and roaming traffic. Five Year Financial Summary Revenue increased to US$62. Total assets increased to US$252.6 in 2001.86 in 2005 from US$244. 46 .95 billion in 2005 from US$22.0 Juniper Networks M320 IP Multimedia Subsystems (IMS) Converged Packet Network IP Platform (CPN) UMTS BTS 1020 Lifecycle Management System Athene Licences Key IT Vendors & Contracts Microsoft Corporation Lucent Technologies Juniper Networks Ericsson Cisco Systems Nortel Networks Huawei Technologies Tireno Innovations Metron Strategic Role of IT Roadmap to ‘All IP’.
Annual Reports: Five Year Review:Year ended 31st March Notes 2009 2008 2007 2006 2005 Comparative G r o w t h % Summarised Income statemen t Revenue Operating Profit Net finance costs Profit before taxation Income tax expense Minority Interest Attributable profit after tax EBITDA Summarised balance sheet Non-current assets Current assets Total assets Total equity Non-Current liabilities Current liabilities Net Debt Capital expenditure Summarised cashflow statemen t Cash generated from operation s Net finance costs paid Taxation paid Dividends paid Net cashflows from Operating activities Rm 16351 16334 13866 11090 10012 13 Rm Rm Rm Rm Rm Rm Rm Rm 5 35 224 12135 47359 15098 10430 21831 17537 6906 24468 9707 34175 11805 4788 17582 8663 5916 20844 7626 28470 9647 3812 15011 6027 6748 16079 8689 24768 8672 2237 13859 3859 5138 13888 8706 22959 7888 3233 11474 2451 3494 26.7 Rm Rm Rm Rm 6 (1841) (4123) (6204) 4183 (746) (4722) (5741) 5125 (324) (3303) (5381) 4858 (108) (2980) (3501) 4501 (12) (2744) (3105) 4150 10.9 0.5 35 12.4 19.1 17.6 Rm Rm Rm Rm Rm Rm Rm Rm 4 3 1 2 55187 12005 (1749) 10237 (4 045) 103 6089 18196 48178 12491 (424) 12067 (4109) 146 7811 16463 41146 10860 (463) 10396 (3836) 218 6342 14227 34043 8866 (639) 8227 (3084) 117 5026 11809 27315 6478 23 6502 (2613) 31 3857 9590 12 11.4 63.3 17.7 20.2 8.2 47 .6 18.2 16.7 18.6 34 17.
8 10.7 40.1 % % % % % 4 1 3 10 33 21.7 52.1 62.5 11.2 35.3 0.5 75 34.2 50.6 0.Net cashflows from/ (utilized)in vesting activities Net cashflows from/ (utilized) financing activities Net increase/ (decrease ) in cash and cash equivalent Cash and cash equivalent s(bank borrowing s) at the end of the year.1 16.5 15.8 Cents Cents 1015 349 793 399 648 363 583 302 530 229 17.5 0.3 0.2 47.9 15.5 34 0.6 26.8 Times Times Times Times 12 13 14 15 8 1 0.7 26 37.3 0.5 % 11 70.7 85.8 0.2 34.5 18.7 0.6 11.6 0.5 0.6 0.9 71.4 0.4 36.2 0.6 65.9 34.4 Rm 8873 3234 (200) (108) (195) Rm 307 857 (1926) (397) 581 (14. Performance per ordinary share Basic earnings per share Headline earnings per share Diluted headline earnings per share Net asset value per share Dividends per share Profitability and returns EBITDA margin Operating profit margin Effective taxation rate Net profit margin Return on sharehold ers’ equity Return on capital employed Liquidity and debt leverage Interest cover Net debt to EBITDA Current ratio Quick ratio Rm 7 (12750) (7502) (6584) (4791) (3374) 39.9 34.1 23.2 25.5 29.1 10.8 39.7) Rm 8 1084 837 (108) 1760 2173 (16) Cents Cents Cents 9 409 417 417 525 528 528 426 426 426 338 331 331 259 277 277 12.5 77.7 48 .6 29.2 14.
2 9.7 24821 34.1 4930 4504 4388 4148 3954 5.04%) from (12.1 24.9 23004 34. it improved marginally by 0.56 points and reached a value of (12.60%) in FY04.5 9. However.9 38 4358 26.1 12838 35. 2005.6 14.95 billion in FY05.8 13. Market Indicators Stock Chart The stock of Vodafone has given a negative return of (16.76 billion in FY09 from US$62.Operating Informati on South Africa Customers EBITDA margin Capital expenditure as a % of revenue Employees International Customers EBITDA margin Capital expenditure as a %revenue Employees Thousands % % 11989 26. 2005 and December 30.9 11.5 30.2 34.7 28.7 1636 1540 1347 1154 1039 12 Ratio Analysis Vodafone reported a negative operating margin in FY05. Earnings Estimates The total revenues are expected to show a consistent increase at a four-year CAGR of 3.9 Thousands % % 27625 34.2 7146 29.33% to reach US$71.4 9173 28.5 45.1 21.8 2645 23.37%) between January 31.5 19162 35. 49 .
50 . Customer care number does not connect easily and executives there were not aware about the schemes. Good relationship of FOS and retailers is being helpful in selling. Conclusion:“Good services is the way to retains the client” Vodafone connections are selling because of best network coverage. Large market coverage. Easy availability of Coupons.11.
According to the Telecom regulatory Authority of India (TRAI) the 3G license will only be provided to 5 telecom operators in a particular circle out of which 3 will be private players. Vodafone should also come up with economical 3G supported handsets for the customers. Recommendation:a. 51 . This will certainly give them an edge over the competitors. Opening up of Vodafone stores in these towns will not only allow the postpaid users to pay their bills conveniently but will also lead to direct interaction between the customers & Vodafone executives. 3G license is not yet out for private players. As a result more of the customers are totally dependent upon dealers. b. c.12. Most of the towns don’t have a Vodafone store/mini store. BSNL has already started its operations in India. Vodafone’s 3G is in testing phaseright now. NH-87 which connects Udham Singh Nagar to Delhi) and in areas of high network congestion. This will also help in keeping the customers tied up with Vodafone. This wil help in improving the network availability while traveling and also reduce network congestion. High frequency transmitters and signal boosters can be installed in important highways(NH-24. Vodafone can be the first private telecom operator in India to grab this license.
Facilities of free calls/SMS after using special addon tariffs are sometimes not valid on festive days. Sex: (a) Male 3. Hidden Charges are mainly involved in using VAS and Vodafone live services (GPRS). 1. In such a case prior information should be provided to the users through SMS. Name _________________________________________ 2. Questionnaire Thanks for sharing your valuable experience. f. The website also needs to be updated very frequently to keep the user informed of the latest offerings. These charges should be properly stated through a confirmation message before activation of any service. Age: (a) 15-25 (c)35-45 4.d. Education: (a) Matriculate (b) Female (b) 25-35 (d) Above 45 (b) Intermediate 52 . I assure you that your given information will be confidential and will not be shared with anyone and will not be used for any other purpose except my research work. Other than providing information about latest schemes. e. Vodafone’s website should be used as a medium where users can register their complaints and get response within 24 hours of their registration.
(C)Graduation (d) Postgraduate 5. b) Recommended by retailers. 7.What were connection? the reasons for choosing this mobile a) Recommended by friends or relatives. While purchasing a connection advertising plays any role? a) Yes b) No 9. From where you watch the advertisement most? a) Television b) Radio c) Newspaper d) Magazines 10. b) 6 to 12 months. Which telecommunication have good advertising? a) Air Tel b) Vodafone c) Any other 53 . c) Above 12 months. c) Brand image d) Advertisement 8. Who is your current service provider? a) Airtel b) Vodafone c) Any other 6) For how long you are using this mobile connection? a) Less than 6 months.
11. Do you think that advertisement made by company informs you about there products? . Address __________________________________________ _____________________________________ _____ _____________________________________ _____ 54 . How well did advertisement of the AirTel catch your attention? a) Very well b) Somewhat well c) Undecided d) Not at all.How well did the advertisement of the Vodafone catch your attention? a) Very well b) somewhat well c) undecided d) Not at all 13. would you like to go for more connection for you or your family in future? a) Yes. b) No. 12. c) Not decided.a) Yes b) No c) Undecided 14) Based on advertisements made by company .
Phone no. _________________________________“Thanks for your valuable time and co-operation” 55 .
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