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Integrated Management

Integrated Management

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Published by Nauman Khalid

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Published by: Nauman Khalid on Sep 04, 2010
Copyright:Attribution Non-commercial


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The Nature and direction of economy in which firm operates.

Consumption patterns are effected by the relative affluence of various
market segments-the firm to consider economic trends in the segments
that affect its industry.

The firm must consider;

±General availability of credit.

±The level of disposable income.

± Interest rates, stock prices.

±Low/ high value of dollar

±Gross domestic product trend

±Right sizing/ downsizing or derecruiting

±Deregulation of Industries to restrain inflation

Emergence of economic blocs/ organizations like EEC, OPEC.

NAFTA, etc.

Strategic Management Process

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