godrej project on brand awareness | Marketing Research | Brand

A PROJECT REPORT ON

“Study of Brand Awareness of vending Machine and audio visual

solution”

In partial fulfillment in award of PGDBM TWO YEAR FULL TIME PROGRAMME

NIMT BUSINESS SCHOOL
Academic session (2009-2011)

Under the guidance of PROJECT GUIDE: Mr. Vikas Srivastava (Branch Head, Prima Division) SUBMITTED TO: Faculty member (NIMT B SCHOOL)

Submitted By:
DAYANAND YADAV PGDBM (2009-2011)

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ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice in the matter of expressing my deep sense of gratitude and obligation to all those who helped me in the completion of this project report. The past eight weeks working on this project under the guidance of my Project Leader and Guide has greatly influenced my way of thinking towards facing the challenges during day-to-day development of this project. This will help me a lot in future as I move further ahead in my professional life in the days to come. I am especially indebted to my Project Manager, Mr. Vikas Srivastava (Branch Head, Prima Division, Jaipur), for giving me the opportunity to carry on the project and Mr. Vishal Sharma (Area Sales Manager-Vending Godrej Prima) and Vinay khandelwal (Area Sales Manager – AV solution) for his valuable guidance and co-operation for awaring me all the marketing aspects without whose precious time & expert guidance, the project would not have taken the current shape. His guidance and in depth knowledge of Marketing concepts have boosted my confidence to complete this project successfully. He made the intricacies of the existing project clear to me. He deserves special thanks for his technical guidance throughout the project. He was highly supportive to develop this project. Last but not the least I would also like to express my gratitude to Godrej & Boyce Mfg. Co. Ltd. employees and all my friends who helped me a lot throughout this project.

DAYANAND YADAV

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PREFACE
Someone has rightly said that practical experience is far better and closer to the real world than mere theoretical exposure. The practical experience helps the student to view the real business world closely, which in turn widely influences his/her perceptions and understanding of the real situation. Research work constitutes the backbone of any management education program. A management student has to do research work quite frequently during his entire life span. The research work entitled “Brand Awareness And Preference of vending machine and AV solution Regarding Godrej” aims to know customer awareness regarding Godrej and the products offered by it. The present report is a part of the project that contains the work done by me during the training period at Godrej & Boyce Mfg. Co. Ltd. JAIPUR . True to the core, a properly and executed industrial training helps a lot in providing linkage between the student and the industry. It develops the awareness of industrial approach to problem solving based on a board understanding of the mode of operation of industrial organization. This project has offered me an opportunity to put all my efforts and the theoretical knowledge to practice and enhance my knowledge, and at the same time, given me practical experience in the field of marketing. It is surely going to help me in my future projects too. In the preparation of this report, I have made every effort to ensure that all steps involved in development of this project are adequately covered and the report be completed in it. Any suggestions for improvement, if rendered, will be gratefully accepted. I sincerely hope that this project will prove pure knowledge imparting, through provoking and thus stimulating future research work on these guideline.

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DECLARATION

I, Dayanand Yadav, hereby declare that the project entitled “Study of Brand Awareness of Godrej Vending Machines and Audio- visual Solution ” has been personally done by me under the guidance of Mr. Vikas Srivastava (Branch Head, Prima Division, G&B Mfg. Ltd.), Jaipur in partial fulfillment of Post Graduation Program- during academic year-2009-11. All the data represented in this project is true & correct to the best of my knowledge & belief. This work has not been submitted for any other degree / diploma exam elsewhere.

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Executive Summary
The Project entitled to the Research is “Study of Brand Awareness of vending machine and promotion of audio visual solution At Godrej. This project has been carried out in NEEMRANA, BEHROR, SHAHJAHNPUR The objective of the study was to analyze the brand image of Vending Machine, audio visual solution and services given by Godrej. The Project also includes the study of various features, likings, needs of people which will surely help the company to satisfy its consumers in future. Research objectives  To analyze the product details of Godrej & Boyce Mfg. Co. Ltd. And their competitors.

To know awareness of people towards Godrej and Godrej vending machines. To find out the existing market potential and forecast future demand. To study the level of prospect customers of vending product & The Need of vending AV solution in Public & Private sector. To know about the popularity of vending product in the market.

  

With these objective in mind, the survey was conducted. In Neemrana, Behror, various segment are available like:- Government , Entertainment, Institution, Industries, Health-Care, Hospitality, Telecommunication, Infrastructure, Retail Outlets, Banks, exporters etc. to cover all segment was an challenging task. The whole Project was divided into four phases: Phase 1 – Studying the available Literature and Designing of Questionnaire Phase 2 – To carry out Survey

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Phase 3 – Analysis of Data Collected Phase 4 – Interpretation & Suggestions The Research included 80 sample size of Vending machine and Audio Visual solution. Research was Analytical in nature. Tool used for collecting data was Questionnaire. Survey was carried out across the city. After analyzing the data I came to know about the Strength & Weaknesses of Vending Machine and Audio Visual Solution as well as Threats & Opportunities to the Company

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CONTENTS
S No 1 2 3 4 Particular Company Profile Project Profile Product profile Data Analysis and Interpretation Fact & Findings Suggestions RECOMMENDATION Limitation Conclusion Annexure Bibliography 72 73 74 75 76 80 72 73 74 75 79 80 Page No From To

8 37 43 56 71

36 42 55 70 71

5 6 7 8 9 10 11

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COMPANY PROFILE
INTRODUCTION OF GODREJ
Chairman’s Message:J. N. “The corporate landscape is undergoing several sweeping changes and Indian companies across sectors have begun to pursue growth both within the country as well as overseas. Today, as India competes in an increasingly globalize economy, the Godrej Group is ready to play a major role in the Indian growth story”.

GODREJ

At Godrej, we have always successfully competed with MNCs in India and abroad and kept the spirit of enterprise alive. This has been possible for various important reasons. The Godrej name is synonymous with trust. It is a well-documented fact that ‘trust’ lowers transaction costs, corruption, and bureaucracy. Thus, ‘trust’ is a source of significant competitive advantage to us. I firmly believe that our highest standards of corporate governance, modern management and use of cutting edge technology and long-term, performance-focused strategies will be the key drivers in future years. Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed. With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward. On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business

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partner for a limited period only, his name was retained for legal purposes.To know more about Godrej & Boyce Mfg. Co. Ltd. The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians. Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps Limited came into being. In 1920, he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. Before that, animal fat was used in soap manufacture. For his achievement, Ardeshir Godrej was bestowed with praises from India and from foreign lands too Pirojsha Godrej (1882-1972) . Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling industrial garden township outside Mumbai. It was here that the Godrej vision took concrete shape. In later years, its extent and scope was expanded greatly by his sons – Burjorji and Naoroji. To this day, products that compete with the best in the world continue to emerge from the gates of Pirojshanagar Burjorji Godrej (1915-1994) Godrej touched the lives of millions of Indians everyday. To them, it is a symbol of enduring ideals in a changing world. Every product, every new concept gives shape to their visions of tomorrow.

Naoroji Godrej (1916-1990)

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The Godrej name yields powerful influence even in today's rapidly transforming social and economic environment As it strides ahead confidently, discovering diverse new roles for itself, it gives direction to others. It is the bridge between the future and a hundred years of history. It is a living code of ethics for Indian industry as it races ahead.

CORPORET PROFILE
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History
The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world. Incorporation Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. Combined Sales -Subsidiaries and Affiliates The Company is one of the largest privately held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2005, amounted to over Rs. 50,000 million (US$ 1,150 million).

GODREJ GROUP

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Godrej is not an individual Co. But it is a group of companies. Godrej today is one of the largest engineering and consumer products company in the country having varied interests from engineering to personal care products with a total sales turnover of about Rs.5000 Cr. (US $ 1.1 Billion.) It is also one of the most respected corporate houses known for its philanthropy and initiation of labour reforms besides being recognized for its values of fair, transparent and ethical dealings.

GODREJ

GODREJ & BOYCE

GODREJ INDUSTRIES

GODREJ PROPERTIES

GODREJ CONSUMER PRODUCT

GODREJ HOHSEHOLD PRODUCT

GODREJ HERSHEY

GODREJ AGROVET

OTHER COMPANIES

The spirit of entrepreneurship, the vision of a dynamic tomorrow, and the capacity to build and realize dreams! This is the essence of the Godrej group. No wonder then, Godrej has become the symbol of a vibrant multibusiness enterprise touching the lives of millions and at the same time an icon of enduring ideals in a changing world.
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Godrej & Boyce From locks to aerospace, furniture to construction, appliances to custombuilt critical equipment, and several more, Godrej & Boyce has a diverse range of products and services.

Godrej Industries India's leading manufacturer of oleochemicals making more than a hundred chemicals for use in over two dozen industries. Its products also include edible oils, vanaspati and bakery fats.

Godrej Properties One of India’s leading real estate development companies focusing on residential, commercial and township development.

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Godrej Consumer Products A major player in the Indian FMCG market with leadership in personal care, hair care, household care and fabric care segments.

Godrej Household Products Godrej Household Products Limited (GHPL) is a wholly owned subsidiary of Godrej Consumer Products Limited. With strong brands like Good Knight, HIT, Jet, Ambipur, Brylcreem and Kiwi, GHPL is the market leader in the Indian household insecticides category and has a dominant presence in the air care, shoe care and male hair care markets.

Godrej Hershey A joint venture between the Hershey Company, USA and the Godrej group, it is one of India's leading businesses operating in Food and Beverages segment.

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Godrej Agrovet Diversified agribusiness company with interests in animal feed, oil palm plantations, agro chemicals and poultry. It is india’s largest animal feed company. Other Companies Godrej Infotech Godrej Efacec Automation & Robotics Godrej Tyson Foods Geometric International Operations

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BOARD OF DIRECTOR

Jamshyd Godrej Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co. Ltd. He graduated in Mechanical Engineering from Illinois Institute of Technology, USA. Jamshyd is the Chairman of Aspen Institute – India. He is the Vice President of World Wide Fund for Nature – International and is a Trustee and President Emeritus of World Wide Fund for Nature – India. He is a Director of World Resources Institute, USA; and a Director of Climate Works Foundation, USA. He is the Past President of Confederation of Indian Industry and also the Past President of the Indian Machine Tool Manufacturers’ Association. Jamshyd is the Chairman of the CII Sohrabji Godrej Green Business Centre. The Centre is housed in a LEED Platinum demonstration building which is the first green building in India and the greenest building in the world at the time when it was rated. The Green Business Centre is a Centre of Excellence for green buildings, energy, energy conservation, non-conventional energy sources, water policy, water conservation etc. Godrej and Boyce Mfg. Co. Ltd. manufactures and markets refrigerators; washing machines; air conditioners; office furniture; home furniture; security equipment for banks (such as safes, strong room doors, bank lockers, etc.) and for commercial establishments and homes; locks and latches, forklift trucks and warehousing equipment; process equipment for chemical, petrochemical, refineries and allied industries; precision tools for
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sheet metal, zinc, aluminum and thermoplastics; real estate development. The Godrej group is leaders in home appliances, consumer durables, office equipment, industrial products, consumer products and services. Jamshyd is an ardent yachting enthusiast and has done extensive cruising along the west coast of India. The President of India conferred on Jamshyd the “Padma Bhushan” on 3rd April 2003

Adi Godrej Adi Godrej is the Chairman of the Godrej Group and several entities that are part of one of India’s leading conglomerates. These include Indian companies like Godrej Industries, Godrej Consumer Products, Godrej Properties as well as international companies such as Keyline Brands U.K and Rapidol South Africa. He is also Chairman and Managing Director, Godrej Household Products (formerly known as Godrej Sara Lee). In his capacity as Chairman, he also presides over the Group’s joint venture company Godrej Hershey. He is also the Chairman of The Board of Trustees of the Dadabhai Naoroji Memorial Prize Fund. As a Director of numerous firms, including Godrej & Boyce, Godrej Agrovet, Godrej International and Godrej Global MidEast FZE he is responsible for shaping the long term strategy for these organizations and driving a focus on value creation. Over the last five decades Adi has played an important role in the development of a variety of industries by leading key organizations of trade and commerce as the former Chairman and President of the Indian Soap &
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Toiletries Makers’ Association, the Central Organisation for Oil Industry and Trade, the Solvent Extractors’ Association of India, the Compound Livestock Feeds Manufacturers’ Association, the Indo-American Society and as member of the Governing Board of the National Council of the Confederation of Indian Industry. Adi has also participated actively in the field of management education as a former Chairman of the Governing Council of the Narsee Monjee Institute of Management Studies, as a former member of the Dean’s Advisory Council of the MIT Sloan School of Management and the Wharton Asian Executive Board. Adi is a member of Tau Beta Pi (The Engineering Honor Society) and also serves as a member of the Governing Board of the Indian School of Business. For his contribution to Indian industry Adi has been the recipient of several awards and recognitions including the Rajiv Gandhi Award 2002. Adi received his undergraduate and Master’s degree in management from the Massachusetts Institute of Technology. He lives in Mumbai, India. Adi is married, and has three children and two grandchildren

Nadir Godrej Nadir Godrej is the Managing Director of Godrej Industries and Chairman, Godrej Agrovet. He is also a Director of numerous firms including Godrej & Boyce, Godrej Foods, Godrej Consumer Products and Godrej Household Products. A veteran of Indian industry, Nadir has played an important role in developing the animal feed, agricultural input and chemicals businesses owned by Godrej. His active interest in research related to these areas has resulted in several patents in the field of agricultural chemicals and surfactants.

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With his tremendous experience and expertise Nadir has also contributed to the development of a variety of industries by participating keenly in industry bodies such as the Compound Livestock Feed Manufacturers Association of India, Indian Chemical Manufacturers Association and Oil Technologists’ Association of India. Currently, Nadir is the President of the Indo French Technical Association and the Alliance Francaise Mumbai. For his contribution to Indo-French relations, the French Government has honored Mr.Godrej with the awards of “Chevalier de L’Ordre National due Merite” and “The National Order of the Legion of Honour”. A Bachelor of Chemical Engineering from the Massachusetts Institute of Technology and a Master of Chemical Engineering from Stanford University, Nadir has also done his MBA from the Harvard Business School. He lives in Mumbai, India with his wife and three children.

Kavas Petigara Kavas Petigara is a Chemical Consultant and a businessman. Petigara is the Managing Partner of Scitech Corporation. He has been associated with chemical and allied business activities in India and abroad for many years. Kavas holds Bachelor’s, Master’s and Ch.E. Degrees in Chemical Engineering from Massachusetts Institute of Technology, USA. Kavas is a director on the Board of following Companies: Godrej Industries Ltd., Godrej Agrovet Ltd., Vora Soaps Ltd., and Swadeshi Detergents Ltd. Kavas joined the Board on 29th September, 1988.

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Vijay Crishna Vijay Crishna is the Executive Director of Lawkim Motors Group. He joined Lawkim Ltd, a bankrupt light engineering company taken over by the Godrej Group at the behest of N.P. Godrej in 1977 after eight years of management experience in Kolkata and five years in the advertising industry in Mumbai and was able to help turn it around. He is a B.A. (Economics) from St. Stephen’s College, University of Delhi. Vijay is also a Director of Godrej Industries Ltd., Godrej Agrovet Ltd. and Precision Wires India Ltd. He serves as a Trustee of the Bombay Scottish Orphanage Society and is a member of the Advisory Board of the Institute for Technology and Management, Navi Mumbai, the President’s International Advisory Board Colorado College and on the Advisory Panel of the New Zealand Trade and Enterprise Beachhead Programme. In 1991, Vijay established the Naoroji Godrej Centre for Plant Research at Shindewadi, Satara District, which researches and propagates rare and endangered species of medicinal plants endemic to the Western Ghats. A Life Member of The Himalayan Club since 1973 - and now its Honorary Secretary – he has trekked in the Garhwal, Sikkim, Ladakh, Nepal and Tibet. He has been active in theatre since 1965 in Delhi, Kolkata and Mumbai. His family comprises of his wife Smita and daughters Cyrille and Nyrika. Vijay joined the Board on 27th September, 1990
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Behram Hathikhanavala Behram Hathikhanavala is a Management Consultant. He is a Commerce Graduate and has obtained his Masters Degree in Business Administration from Harvard Business School, USA. He is the Managing Trustee of the Godrej Memorial Trust since its inception in 1984. Behram joined the Board on 25th November, 1997.

Fali Sarkari Fali Sarkari is a Chartered Accountant by profession and retired as a Senior Partner from Kalyaniwalla & Mistry, a reputed firm of Chartered Accountants, in Mumbai. He has extensive professional and business experience. Fali is a Commerce Graduate and a Fellow of the Institute of Chartered Accountants of India.
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He is a Director on the Board of Godrej Industries Ltd. and Tropicana Enterprises Ltd. He is a Trustee of Soonabai Pirojsha Godrej Foundation and is also associated with several other Public Charitable Trusts. Fali joined the Board on 13th January, 1998.

Phiroze Lam Phiroze Lam is the Executive Director & President of the Company and has been associated with the Company since 1975. Prior to joining Godrej, he was a partner in the Solicitors firm of Payne & Co. Phiroze holds Bachelor’s Degrees in Arts and Law from the University of Bombay. He is also a qualified Solicitor. Phiroze is also the Chairman of Godrej Efacec Automation & Robotics Ltd., and a Director of Mercury Mfg.Co.Ltd. He is also a Trustee of Pirojsha Godrej Foundation. Phiroze is in charge of the Consumer Appliances, Consumer Durables and Industrial Products Businesses. He also heads the legal function of the Company and brings with him considerable expertise and experience in business strategy and management. Phiroze joined the Board on 1st October, 2003.

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Kyamas Palia Kyamas Palia is the Executive Director (Finance) of the Company and has been associated with the Company since 1970. Kyamas holds a Master’s Degree in Commerce and a Diploma in Managerial Accounting from the Mumbai University, and a Ph.D. in Business Administration from the Oklahoma State University, USA. He is a Fellow of the Institute of Chartered Accountants of India, as well as the Institute of Cost & Works Accountants of India. He has considerable expertise in financial management, business strategy and corporate governance. Kyamas is also serving as a Director on the Board of the following companies: Geometric Limited, Godrej Efacec Automation & Robotics Ltd., Godrej Infotech Ltd., Mercury Mfg. Co. Ltd. (Chairman), Arohan Trustee Co. Private Limited and Godrej & Khimji (Middle East) LLC. Kyamas is also a Trustee of Soonabai Pirojsha Godrej Foundation. Kyamas joined the Board on 1st October, 2003.

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Pradip Shah Pradip Shah started IndAsia, a corporate finance and private equity advisory business, in April 1998. IndAsia entered into a joint venture with AMP in 2001 for the private equity business in India. Prior to starting IndAsia, he helped establish the Indocean Fund in 1994 in association with affiliates of Chase Capital Partners and Soros Fund Management. Before starting Indocean, he was the founder Managing Director of The Credit Rating Information Services of India Limited (CRISIL), India’s first and largest credit rating agency. While at CRISIL, he was instrumental in technology transfer to, and the training of personnel of, Rating Agency Malaysia Berhad and The Israeli Securities Rating Company. Pradip has been honored in Israel with a garden of a hundred trees in his name. Prior to founding CRISIL, he assisted in founding Housing Development Finance Corporation (HDFC) in 1977. Before joining HDFC, he was a Project Officer at ICICI Limited. Pradip has also served as a consultant to USAID, the World Bank and the Asian Development Bank. Pradip holds an MBA from Harvard Business School and a Bachelor of Commerce degree from Sydenham College, Bombay. He is a qualified Cost Accountant and ranked first in India in the Chartered Accountancy examinations. He has written articles and given talks in India and in Amsterdam, Abu Dhabi, Bahrain, Bangkok, Hong Kong, Istanbul, Singapore, Kuala Lumpur, Jakarta, Shanghai, Bali, Colombo, Tel Aviv, London, Washington, San Francisco, New York, Chicago, Boston, Perth, Melbourne and Sydney on credit rating, housing finance, capital markets, venture capital and other subjects. Pradip is currently Chairman of Sonata Software Limited and of Shah Foods Limited and a Director of Asset Reconstruction Company (India) Limited,
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BASF (India) Limited, Godrej & Boyce Mfg. Limited, Hardy Oil and Gas Limited (U.K.), Grindwell Norton Limited, Panasonic Energy India Company Limited, Patni Computer Systems Limited, Pfizer Limited, and Wartsila India Limited amongst other companies. He is currently the Chairman of the Capital Markets Committee of the Indian Merchants’ Chamber, member of the National Executive Committee of FICCI, was a Director on the Western Region Board of the Reserve Bank of India, was the first Chairman of the Confederation of Indian Industry’s Financial Sector Committee, and has served as a member of the Finance Commission of the State Government of Gujarat; of the Expert Group on Infrastructure Financing appointed by the Government of India; of the Advisory Board of the Bureau of State Public Enterprises, Government of Maharashtra; of the CII National Task Force on Non-Performing Assets; of the SEBI Committee on Venture Capital; of the SIDBI Working Group on Access to Capital Markets for Small Industries; of the Expert Committee, Public Sector Restructuring Programme, Government of Gujarat, and of the Gujarat Infrastructure Development Board Task Force on Policy and Implementation. He is also associated with several non-profit organizations as Trustee/Governing Council Member. Pradip joined the Board on 10th August, 2004.

Anita Ramachandran Anita Ramachandran founded Cerebrus Consultants, a well known HR consulting firm in 1995, focused on consulting in Rewards management, Organization development and Strategic HR. Cerebrus has a national presence with offices in the five metros and has 70 HR professionals. Cerebrus does work for over 100 companies each year including a large number of multinationals in South Asia. Anita is one of the leading Human Resources Consultants in the country and
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is well known for her work in Compensation and HR strategy. She earlier had a twenty year career with A.F. Ferguson’s Management Consultancy division, where she was a Director. Anita is a MBA from Jamnalal Bajaj Institute, Mumbai and has won several academic honours. She was a Dorab Tata scholar for 6 years. She is also on the Board of several companies including HCL Infosystems, UTI AMC and Geometric Software. She writes often in several business and professional magazines. She has been a champion of various women’s causes. Anita joined the Board on 28th April 2007.

Anil Verma Anil Verma is the Executive Director (Personnel & Administration) of the Company and has been associated with the Company since 1983. He is an Engineering graduate and has an MBA from the prestigious Indian Institute of Management, Ahmedabad. He has also done an Executive Program from the Sloan School of Management, MIT, USA. Anil has over 25 years of experience in functions such as sales, marketing and manufacturing and was a Business Unit Head for more than 6 years before moving in April, 2003, to the Human Resources function as Executive Vice President & Head, Personnel & Administration, where he overseas the HR, IR & Administration function for the entire Company comprising over 10,000 employees, 6 manufacturing locations and 25 offices in India and abroad. He is a Member of the Human Resource & Training Sub Committee of the Confederation of the Indian Industry (CII) Western Region, CII’s National Council on Affirmative Action and also a Member of a Committee on Secondary Schools under Public-Private
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Partnership (PPP) Mode formed under the aegises of the Planning Commission, Government of India. He is also an invitee serving as an Expert Member for the Selection Committee of IIT, Bombay. Anil joined the Board on 1st October, 2008 Shareholders Since its inception, the Company is controlled by the GODREJ family based in Mumbai, India. Its shares are not listed on any Stock Exchange. About one-fourth of the Company's share capital is held by Pirojsha Godrej Foundation, a public charitable trust. Corporate Timeline:· 1897 - Godrej & Boyce Mfg. Co. Ltd. was established. · 1918 - Godrej Soaps Limited was incorporated. · 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps. · 1974 - Veg oils division in Wadala, Mumbai was acquired. · 1990 - Godrej Properties Limited, another subsidiary, was established. · 1991 - Foods business started. Godrej Agrovet Limited was incorporated. · 1994 - Transelektra Domestic Products was acquired. · 1995 - Transelektra forged a strategic alliance with Sara Lee USA. · 1999 - Transelektra was named Godrej Sara Lee Limited. · 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited.

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· 2002 - Godrej Tea Limited was set up. · 2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited. · 2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services. · 2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited. · 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited. In April 2001, Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its portfolio of products. It added a slew of investments to its associate companies, while re-in forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic equipments. As they say no guts, no glory. But at Godrej, we must say it has been a glorious 106 years of being the face of Indian industry. We have always set the trends, always defined the market place and always achieved our glory. Here is a quick preview of thevarious milestones we have crossed in the past 106 years.

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Mission & Vision:-

Mission:• Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. • Godrej objective is to delight our customer both in India and abroad. • We shall achieve this objective through continuous improvement in quality, cost and customer service. • We shall strive for excellence by nurturing, developing and empowering our employees and suppliers. • We shall encourage an open atmosphere, conducive to learning and team work.

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Values:-

• • • • • • • • • •

Commitment to Quality Customer Orientation Dedication & Commitment Discipline Honesty & Integrity Learning Organization Openness & Transparency Respect/Care & Concern for People Teamwork Trust

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Milestones:-

Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed. With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward. On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes.To know more about Godrej & Boyce Mfg. Co. Ltd. The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians.

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Godrej & Boyce Mfg. Co. Ltd.
Introduction
In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township now called Pirojshanagar in the suburbs of Mumbai, where the Godrej Group has its headquarters. Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group, started its journey with the manufacture of high quality locks in 1897. Today, we have 15 diverse business divisions offering consumer, office, and industrial products and services of the highest quality to every corner of India and across the globe. We value integrity, trust, service and respect for individuals and for the environment. We pride ourselves for being one of India’s most respected corporate houses known for our philanthropy and initiation of labour reforms besides being recognized for our fair, transparent and ethical dealings. Our people are our assets who are groomed to deliver their best. What makes us special? At Godrej, it’s more than a career. It’s an opportunity to live your dreams and be part of a culture that nurtures ambition, challenges and provides freedom to operate and express your ideas. The Godrej Group touches the lives of 400 million Indians who use at least one of our products every single day. Our commitment to quality, attention to detail and customer centricity has helped us earn the trust of generations of Indians.

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Division of GODREJ & Boyce Mfg. Co. Ltd.
1. Appliances 2. Construction 3. Furniture (Interio) 4. Locks 5. Precision Engineering 7. Process Equipment 8. Storage Solutions 9. Vending (Prima) 10. AV Solutions (Prima) 11. Electricals & Electronics 12. Lawkim Motors 13. Material Handling 14. Precision Systems 15. Security Solutions 16. Tooling

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Businesses
The Company has the following businesses (with respective ISO certifications), which manufacture and/or market a wide range of consumer durables and industrial products: Appliances (ISO 9001/14001) Refrigerators, Washing Machines, Microwave Ovens and DVD Players Furniture and Interiors: (ISO 9001/14001) Office Furniture, Seating and Desking Systems, Computer Furniture and Open Plan Office Systems, Office and Home Storwels®, Sofas and Recliners, Home Furniture, Filing Cabinets and Filing Systems, Book Stacks and Cases, Sliding/Tambour Door Units, Personal/Industrial Lockers, Customized Storage Systems, Roll-formed Slides and Components for Furniture Locks: (ISO 9001) Padlocks, Cylindrical Locks, Mechanical and Electro-Mechanical Door Locks and related hardware. Security Equipment & Solutions: (ISO 9001 / 14001) Strong Room Doors, Safe Deposit Lockers, Cash Boxes and Coffers, Data/ATM Safes, Burglary and Fire Resisting Safes, Record & Filing Cabinets, Electronic Coffers, Currency Sorters and Cash Counting Machines, Fire/Security Doors, Fire and Burglar Alarm/Premises Security Systems, Video Door Phones, CCTV System, Access Control Systems. .

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Prima Office Equipment (ISO 9001) Office Automation – Photocopiers, Fax, Multifunction devices and Mechanical Typewriters (available in over thirty languages); Conferencing Products and Solutions – Projectors, Video and Teleconferencing Equipment, Plasma Displays and Electronic Printboards; Vending Machines. Storage Solutions (ISO 9001/14001) Multiflex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravityflow, Mobile and Drive-in System Components, Mezzanine Floors, Cantilever Storage Systems, Workshop Equipment and Special Solutions. Material Handling Equipment (ISO 9001/14001) Forklift Trucks (Diesel, Electric and LPG) and Attachments, Container Handling Trucks, Warehousing and Personnel Access Equipment, Spare Parts, Services and Maintenance Contracts. Industrial Products (ISO 9001/14001) Precision Toolings (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure Die-Casting Dies), Special Purpose Machines, High Precision Components/Equipment for Engineering and allied industries, Sheet Metal Working Machines – Sales and Service. Process Plant and Equipment (ISO 9001, ASME ‘U’, ‘U2’, ‘S’ and ‘R’ Stamps, SQL ‘M’ Stamp China) Pressure Vessels, Columns, Reactors, Electro polished Reactors, Shell & Tube Heat Exchangers, Trays, Tower Internals and other Custom-built Fabrication.

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Construction and Real Estate (ISO 9001/14001) Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Envirotech Services. Electrical and Electronics (ISO 9001/14001) Electrical Power Distribution System, Compressed Air Control System, Electronic Technology Solution Energy Conservation, Electrical Contracts.

Location:GODEREJ & Boyce Mfg.Co.Ltd Registered Office, Head Office and Mumbai branch Pirojshanagar, Vikhroli, Mumbai (400079), India EAST Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna WEST Mumbai, Ahmedabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane NORTH New Delhi, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur, Lucknow, Noida SOUTH Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnam

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PROJECT PROFILE
1) THEORATICAL BACK GROUND

Consumer have more power than ever before. They can use “intelligent agents” to locate the best prices for products or services, bid on various marketing offerings, bypass distribution outlets and middleman, and shop for goods around the globe and around the clock from the convenience of their homes. Consumer have access to more information than ever before. They can easily find reviews for products they are considering buying that have been posted by previous buyers. The term consumer behavior is define as the behavior that consumer display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their need. The object of the project is “ BRAND AWARNESS OF VENDING MACHINE AND AUDIO VISUAL SOLUTION”. Brand awareness is a marketing concept that refers to a consumer knowing of a brand's existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand. brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness can be measured by showing a consumer the brand and asking whether or not they knew of it beforehand. However, in common market research practice a variety of recognition and recall measures of brand awareness are employed all of which test the brand name's association to a product category cue, this came about because most market research in the 20th Century was conducted by post or telephone, actually showing the brand to consumers usually required more expensive face-to-face interviews (until web-based interviews became possible). This has led many textbooks to conceptualize brand awareness simply as its measures, that is, knowledge
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that the brand is a member of a particular product category. Examples of such measures include: I have tried to cover these things in project of 60 days. If a firm wants to manage its market status and sales along with a good competition they have to satisfy and spread awareness among people. In other words the new trends should always be observed so that we can improve our self with the market. Brand awareness is basically the requisite knowledge a customer should have about a product and company,which depends upon the following: ➤Reach (R): The number of different persons or households that are exposed to a particular media schedule at least once during a specified time period. ➤ Frequency (F): The number of times within the specified time period that an average person or household is exposed to the message. ➤ Impact (I): The qualitative value of an exposure through a given medium

Brand recognition - Either the brand name or both the brand name and category name are presented to respondents. Brand recall - The product category name is given to respondents who are asked to recall as many brands as possible that are members of the category. Top of mind brand awareness - As above, but only the first brand recalled is recorded (also known as spontaneous brand recall). The first objective of the survey was to create brand awareness of the various product of conferencing and display solution in which Godrej and Boyce Mfg. Co .Ltd the researcher provided information to the respondents about the product and the brand , the respondents were made

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aware that Godrej & Boyce Mfg. Co. Ltd. deal international brands of conferencing and display solution.

CONSUMER RESEARCH:Consumer research describe the process and tools used to study consumer behavior. There are two theoretical perspectives that guide the development of consumer research methodology: 1) Positivist Approach 2) Interpretivist Approach 1) Positivists tend to be objective and empirical, to seek causes for behavior, and to conduct research studies that can be generalized to larger populations. Consumer research designed to provide data to be used for strategic managerial decision falls in to this category. 2) The research done by interpretivists, on the other hand, tend to be qualitative and based on small samples. Although they tend to view each consumption situation as unique and non-predictable, interpretivists seek to find common patterns of operative values, meanings and behavior across consumption situation.

Quantitative research:Quantitative research is descriptive in nature and is used by researchers to understand the effect of various promotional inputs on the consumer, thus enabling marketers to “predict” consumer behavior. This research approach is known as positivism, and consumer researchers primarily concerned with the predicting consumer behavior are known as positivists. The research methods used in positivist research are borrowed primarily from the natural science and consist of experiments, survey techniques, and observation. The findings are descriptive, empirical and if collected randomly can be generalized to large population. Because the data collected are quantitative, they lend themselves to sophisticated statical analysis.

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2)

CONCEPTUAL FRAME WORK

VENDING MACHINE
Godrej has launched their wide range of Hot Beverage’s Digital Vending Machines in NEEMRANA City. So, Firstly I was asked to do marketing survey on the available products of the competitors to identify the need of customers in the market. The Godrej has following models in their Vending Machine’s product line:-

VENDING MACHINE’S

2CVM

Minifresh 3300

Minifresh 4400

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AUDIO VISUAL SOLUTION
Godrej has launched their wide range of AUDIO VISUAL SOLUTION in NEEMRANA City. So, Firstly I was asked to do marketing survey on the available products of the competitors to identify the need of customers in the market. The Godrej has following models in their audio visual solution product line:-

AUDIO VISUAL SOLUTION

PROJECTORS

DISPLAY

VISUALISER / DOCUMENT CAMERA

PANABORD/I NTERACTIVE BORAD

VIDIO CONFERENCING

AUDIO CONFERENCING

I have done survey for the need/demand in the market for these products equally. I asked to do the market survey to know the actual need of the Digital Hot Beverage’s Vending Machines and audio visual solution in different types of categories divided in Hotels, Govt., Construction, Financiers & Misc. The sample size was taken of 80 respondents.

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My major focus was on the factors that were influencing the need in the market for the Digital Hot Beverage’s Vending Machines and audio visual solution. My sample plan was to capture the information of the different categorized segments of industries. I have got good responses majority was positive. My chosen areas for my project were whole Neemrana, Behror, shahjahnpur city and nearby that where these types of segments like Hotels, Construction Sites, Financiers, Banks, Govt. & Private Firms industries were located. 3) LITERATURE REVIEW

The project report on “Brand Awareness” of Godrej’s Hot Beverage Vending Machine and audio visual solution in Neemrana and nearby Neemrana city. I through undertook the project by the help of Mr. Vikas Srivastava, Branch Head of Prima Division in Godrej & Boyce Mfg. Co. Ltd., Jaipur. SCOPE OF THE STUDY 1. The study will help the company to know the level of awareness of Godrej’s Hot Beverage’s Vending Machine and marketing of audio visual solution in Neemrana and nearby areas of Neemrana city.

2. Study will help the company to know the customer profile.

3. The company can find out where their competitors stand.

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PRODUCT PROFILE
Vending machine
Known for providing world-class products. Godrej Prima Vend is no exception. Its compact size and eye-catching colors compliments the aesthetic appeal of any office. Available in 2, 3 & 4 Canisters, PrimaVend offers fine hot beverages like Coffee, Tea, Hot Chocolate, Soup and as many as 16 flavors at the touch of a button. Leading edge technologies, stringent quality control and excellent AfterSales-Service are the key ingredients that have made Godrej a trusted name. PrimaVend Vending Machine is an epitome of the same quality and assurance. New Coffee Vending Machines that we avail comes with 5 options to provide more flexibility to the user. High quality of raw materials and leading edge Technologies ensures that our new Coffee Vending Machines are up to the mark and highly efficient. Features: • Digital microprocessor controlled. • Scale resistant food grade polymer boiler to eliminate corrosion. • Openable polymer boiler to facilitate easy cleaning • Easy to clean unique mixing system design for excellent creama and taste • Unique canister design for consistent dosages. • Beverage circuit parts made of food grade material • Capable of handling voltage fluctuation. • Highly durable and reliable • Low power consumption • Widely used in offices, canteens and cafeteria
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2 CVM ( 2 Canister Vending Machine):-

FEATURES

2 canisters 655mm*230mm*430mm 15A, 230V,50Hz SMPS 110 to 300V 23 Kg 1 line LCD 5-6 cups/min 7-8min 1. 2. 3. 4. 2Kw 1.4 Ltrs. 1.7Ltrs. 80°C to 90°C On line Bubble top external pump Inverted bubble top

Size-Dimension (H*W*D) Main power Supply Power supply Operating Voltage Range Weight Indicator Ups per Min. Initial startup Time Water supply option (in different Models) Heater Boiler capacity Canister carrying capacity Max & Min temp Setting

Mix System Half cup/full cup Option Power consumption at peak output Buttons on Control Panel

Whipper motor Programmable 1.0 Unit 1.) Tea 2.) coffee 3.) Flav3 4.) Flav4 5.) Temporary Count 6.) Permanent Count 7.) Rinse

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Salient Features:
• • • • • • • • •

Smallest footprint of the machine in the industry Designed to withstand wide range of voltage fluctuation Low downtime of machines Use of flow control (adjustable) valves for enhanced consistency Use of regulated and low voltage to drive motors and valves for enhance consistency and safety Unique open able hot water tank to enable cleaning and prevention of scaling and microbial growth Food grade material used in the food circuit of the machine meet global standards Designed to prompt periodic rinsing to prevent microbial growth Designed to enable quick and thorough cleaning

Minifresh 3300 ( 3 canister vending machine)
Features
         

Compact Foot Prints High Speed Whipping for Creamier Coffee Inbuilt Thermostat for uniform Temperature High Degree of Consistency in every Cup Digital Micro Processor based control Inbuilt Voltage Regulator for voltage fluctuation Built in Digital Counter Full Cup and Half Cup settings One Year Warranty Nationwide Service Network (Supported by Godrej)
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Technical Specifications:
     

Three Cansiter (Food Grade Plastic) Separate Hot Water option 1.75 litre Canister Capacity 40 Kgs approx. 230 Volts 50 Hz Dispensing Rate of 4 cups per minute

Salient Features:
       

Smallest footprint of the machine in the industry Designed to withstand wide range of voltage fluctuation Low downtime of machines Use of flow control (adjustable) valves for enhanced consistency Use of regulated and low voltage to drive motors and valves for enhance consistency and safety Unique open able hot water tank to enable cleaning and prevention of scaling and microbial growth Food grade material used in the food circuit of the machine meet global standards Designed to prompt periodic rinsing to prevent microbial growth

Features of 3 canister vending machine FEATURES DIMENSIONS (H*D*W) WEIGHT BOILER CAPACITY CONTANERS CAPACTY NO OF PRODUCT CONTAINERS NO OF MIXERS HEATER RATING COUNTER POWER SUPPLY OPERATING VOLTAGE RANGE
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3 canister vending machine 630×250×475mm 17.5Kg 1.75 Liter 1.7 Liter 3 3 2KW TEMPORARY & PERMANENT COUNTER IN SOFTWARE 230V/50Hz/15A 100V TO 300V

POWER CONSUMPTION INITIAL STARTUP TIME CUP VOLUME DISPENSING RATE WATER CONECTION BEVERAGE VARITENT HOT WATER INDICATOR INTERFACE PRODUCT & TEMPERATURE SETTING

2.1KWmax, 1 Unite per day max 7 min 90ml 5 cups/min On-line / Bubble top/ Pump 6 option settable NO Double line Display Yellow & Green Keypad, direct select On board with password protection

4 cvm ( 4 canesteer vending machine):-

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Salient Features:
• • • • • • • • •

Smallest footprint of the machine in the industry Designed to withstand wide range of voltage fluctuation Low downtime of machines Use of flow control (adjustable) valves for enhanced consistency Use of regulated and low voltage to drive motors and valves for enhance consistency and safety Unique open able hot water tank to enable cleaning and prevention of scaling and microbial growth Food grade material used in the food circuit of the machine meet global standards Designed to prompt periodic rinsing to prevent microbial growth Designed to enable quick and thorough cleaning

FEATURES DIMENSIONS (H*D*W) WEIGHT BOILER CAPACITY CONTANERS CAPACTY NO OF PRODUCT CONTAINERS NO OF MIXERS HEATER RATING COUNTER POWER SUPPLY OPERATING VOLTAGE RANGE POWER CONSUMPTION INITIAL STARTUP TIME CUP VOLUME DISPENSING RATE WATER CONECTION
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4 canister vending machine 632×300×473mm 19.4Kg 1.75 Liter 1.7 Liter 4 4 2KW TEMPORARY & PERMANENT COUNTER IN SOFTWARE 230V/50Hz/15A 100V TO 300V 2.1KWmax, 1 Unite per day max 7 min 90ml 5 cups/min On-line / Bubble top/ Pump

BEVERAGE VARITENT HOT WATER INDICATOR INTERFACE PRODUCT & TEMPERATURE SETTING

8 option settable Yes Double line Display Yellow & Green Keypad, direct select On board with password protection

Godrej Vending offers wide variety of beverages dispensed at the touch of the button. Whether for a quick pick-me-up or a soothing cup of relaxation we have something for everyone. The invigorating aroma and great taste of the beverages keeps you happy and energetic.

UPCOMING VENDING MACHINE IN NEAR FUTURE Water vending machine Caramba – 5 canister hot beverage vending machine Caramba CW – 5 canister hot beverage with cold water vending machine Caramba H&C – 5 canister hot & cold beverage

RATES OF VENDING MACHINE MACHINE 2 CVM Minifrese 3300 Minifrese 4400 RATES Rs. 15000 Rs. 25000 Rs. 25000

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PREMIXES
Godrej is a leading manufacturer of high quality table top beverage Vending Machines for the world market in collaboration with M/s Veromatic International BV of The Netherlands. We are also one of India’s leading integrated Vending Service providers, using our world class machines and refreshing beverages to provide a delightful service experience.

Tea

Premium Tea from best tea gardens with variety of flavors. * Plain * Lemon * Masala * Cardamom * Ginger

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Coffee

Delightfully flavored with strong aroma * Classic * Instant

Creamer

Purest milk processed to retain the freshness right until it pours into your cup. * Normal Sugar * Diet * Low Sugar

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Soups

Variety of spicy soups to act as a good appetizer before your meals. * Tomato * Mixed Vegetable

RATES OF PREMIXES
Premixes Coffee classic Coffee D’ lite Cardamom Plain Tea Leman Tea Tea Bags plain(100Bags pack) Masala Tea Normal sugar creamer Normal sugar whitener Tomato Soup (500gms pack) Low Sugar Dairy Whitener (4% Sugar) 240 235 190 81 285 150 125 198 240 Rates /Kg VAT paid14% 195 190

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UPCOMING PREMIXES IN FUTURE
1. 2. 3. 4. 5. 6. Hot ‘N’ Sour soup Spring Veg. soup Mushroom Soup Baadam soup Delite cardamom Hot chocolate

COMPETITORS
Local Competitors 1. Nestle ( Nescafe/ nes Tea) 2. HUL (Lipton, Bru, Brooke Bond, Taj mahal) 3. Tata café 4. café coffee Day 5. Fresh &Honest 6. Amazon/ Atlantis 7. fountain 8. Georgia 9. Americana 10.Local & regional players International Competitors 1. N & W 2. Bianki 3. Lavatza

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CURRENT MARKET STATUS VENDING GODREJ AND THIRE COMPETITORS AT 31/03/2010
1 2 3 4 5 6 7 Nestle HUL Godrej Fresh & Honest CCD Tata Cafe Other unorganized player 53000 40000 9150 2500 9000 9200 19500

60000 50000 40000 30000 20000 10000 0 Nestle HUL Godrej Fresh & Honest CCD Tata Cafe Other unorganized player

1

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AUDIO VISUAL SOLUTION

As an Integrated Solution provider we offer the most appropriate technologies for various A V application be it for boards rooms, home theatre or any other premises wide implementation. Our design and implementation engineers would ensure that technology works seamlessly to provide absolute comfort for users. Our post sale team would help train you in the usage of the product, get the maximum return on investment and peace of mind over a long time. Our experience and expertise has been recognized by many Corporates, Educational institutions, Government establishment, IT companies etc and we have executed projects from small conference rooms to large turnkey solutions. Our tie up with internationally renowned companies such as Pansonic, Tandberg, BenQ, Polycom, Crestron, Extron, Harmon pro etc., helps us bring you high quality products that form the part of the solution. Godrej provide complete audio visual solution for conferencing Rooms, Training Rooms, Cafeterias, Auditoriums, Boardrooms, Home Theatre Solution etc. comprising of all audio solution like P.A system, Back Group Music Source, Dolby sound system for Auditoriums, conferencing system etc. all video solution like Projectors plus Motonseo screens, High End projector, Plasmas and LCD TV’s with Video conferencing etc. and also all control system electronic equipment from a single touch panel godrej also provide lighting controls.

RESEARCH METHODOLOGY
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Define research problem

Review the Literature

Design Research

Sample Design

Collection of data

Analysis of data

STEPS INVOLVE IN RESEARCH

Interpretation & Findings

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RESEARCH OBJECTIVE:The aim of research is to study the “consumer response on audio video conferencing and projectors and brand awareness of godrej vending machine”. The study will following highlight the objective1) Analysis of customer response toward godrej. 2) Competitive analysis 3) Brand awareness 4) Consumer demand 5) Dealer selection
6) Find out the various segment in Neemrana

7) Feedback of consumer related to other product using

RESEARCH DESIGN:A research design is a type of blueprint prepared depending on various types of blueprints available for the collection, measurement and analysis of data. A research design calls for developing the most efficient plan of gathering the needed information. The design of a research is based on the purpose of the study. During our descriptive study of CONSUMER RESPONSE on godrej product. we have collected data through both primary and secondary sources primary data has gathered by visiting in various segment . Survey of customer a structured questionnaire being administered to the respondents.

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Research Instruments Research Instrument calls by the name of tool of collecting the data. As above said the researcher has chosen questionnaire as research instrument, which gives most satisfactory results. Universe: 80 respondents of NEEMRANA and nearby NEEMRANA Sample Plan In sample plan the researcher has to decide about the sample unit, sample size, sampling procedure and contact method. Sample unit: This part of the sample plan involve the decision about the respondents whether Financial institutions, Hotels, Manufacturing units & Industrial sectors, Construction houses or a combination of all of them. The researcher has chosen combination of these as his sample unit. Sample size: It involves researcher’s sample size decision about how many units to be surveyed. The sample size includes 80 respondents which is combination of different types of respondents. Contact method: The last issue to be decided in sampling plan is to determine the Contact method i.e. how the selected unit be approached. Various methods available are mail survey, telephonic survey and personal interviews. The researcher has used personal interviews and telephonic survey as methods to get the information and questionnaire filled. Field Work At the end after finishing up the problem definition and research design, researcher conducted the actual data collection procedure. This is called fieldwork. The researcher has encountered with an average number of problems during his fieldwork, respondents refuse to cooperate sometimes, unable to give proper time, not interested to meet & the bargaining nature of the businessmen etc.

TOOLS AND SOURCE OF DATA COLLECTION

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Observation design relates to the conditions under which the observations are to be made. Observational design in respect to descriptive research study, means structured or well thought out instruments for collection of data.Data Collection is integral part of the marketing research. There are several ways of collecting the appropriate data, which differ considerably in context of money costs, time and other resources at the disposal of the researcher. Data can be obtained from two important sources: i) Secondary data ii) Primary data. Secondary Data Secondary data are those, which have already been collected by some one else, so researcher collected information from following sources like : 1. 2. Google.com. Godrej prima, jaipur Primary Data The primary data are those, which are collected afresh and for the first time, and thus happen to be in character. Primary data can be collected by various methods i.e. by observation, self-administered questionnaire. To collect primary data, researcher employed schedules for this survey work. Researcher visited personally to sample units selected by me using stratified sampling methods.

Collection of data through questionary

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This method of data collection is very much like the collection of data through questionnaire, with little difference which lies in the fact that (Performa containing a set of questions are being filled in by the enumerators who are specially appointed for the purpose. These enumerators along with schedules, or to respondents, put to them the questions from the Performa in order questions are listed and record the replies in the space meant for the same in the Performa. Sample Size.:-our sampling size around 80 in different segment in NEEMRANA Questionnaire 1. % of consumer have vending machineOption No. of Respondents In in % Numbers Have 34 42.5 % Not 46 57.5 % have Total 80 100%
57.50% N have ot

42.50%

H ave

0

0.1

0.2 H ave

0.3

0.4

0.5 N have ot 57.50%

0.6

0.7

Series2 Series1

42.50%

Series1

Series2

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This is our most important question as all other questions are divided on the response of this one. According to above chart, we find that out of 80 respondents, only 42.5% (34) have vending machines while others 57.5% (46) do not have vending machines. If Have, 1. Vending machine which are used by consumerOption No. of Respondents In in % Numbers Nescafe 15 44.77 % Lipton 7 20.89 % Bru 2 5.88% godrej 1 2.94 (Local) other 9 26.47 Total 34

50 45 40 35 30 25 20 15 10 5 0 Nescafe Lipton bru others godrej Series1

This chart shows that out of 34 respondents which have vending machines, 44.77% (15) are using Nestlé’s Nescafe vending machines, while 20.89% (7) are using HUL’s Lipton, 5.88% (2) is using Bru’s, and

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2.94%(1)is using godrej while others 26.45% (9) are using vending machines of local brands. 2. Premix are used by consumerOption No. of Respondents In in % Numbers BRU 2 5.88% HUL 7 20.58 % NESTLE 24 70.58% GODREJ 1 2.94 TOTAL 34
80 70 60 50 40 30 20 10 0 Bru HUL nestle godrej Series1

According to above chart, out of 34 most of the respondents, 70.58% (24) are using Nestle’s premix, 20.58% (7) are using HUL’s, while 5.88% (2) is using Bru’s premix,2.94% (1) is using godrej premix presently at their workplace.

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3. Consumer aware about vending machineOption No. of Respondents In in % Numbers NO 23 67.64 % YES 11 32.35 % Total 34
80 70 60 50 40 30 20 10 0 1 NO Yes

Since Godrej’s Digital Vending Machine is in introductory stage in Neemrana market, therefore out of 34 respondents, only 32.35%, i.e., 11 are aware of the product, while mostly 67.64%, i.e., 23, are not aware about the Godrej’s Digital Vending Machine. 4. Consumer are satisfied with the services and hygiene provided by the existing vendorOption No. of Respondents In in % Numbers Average 11 32.35 % Satisfied 19 55.88 % Dissatisfied 4 11.76% Total 34

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dissatisfied Avarage

Satisfied

Out of 34 respondents which have vending machines, 55.88% (19) are fully satisfied by the services and hygiene provided by the existing vendors to them, 32.35% (11) have average satisfaction while 11.76% (4) are not satisfied. 5. How is the taste of beverage(s) provided by the existing vending machine? Option No. of Respondents In in % Numbers Good 12 35.29 % Satisfactory 19 55.88 % Poor 3 8.82% Total 34
0.6 0.5 0.4 0.3 0.2 0.1 0 Good Satisfacto ry 55.88% Poor

35.29%

8.82%

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It has been seen that out of 34 respondents which have vending machines, 55.88% (19) have the average satisfaction in the taste of beverage(s) provided by the existing vendors (satisfactory), while only 35.19% (12) says that the taste is good, (good). But we also got some respondents 8.82% (3) which does not like the taste of beverages provided by the existing vending machine, (poor). 6. Mode of taken vending machine by consumerOption No. of Respondents In in % Numbers Purchased 19 55.88 % Rental 16 47.05 % Total 34

0.56 0.54 0.52 0.5 0.48 0.46 0.44 0.42 P urc hased 1 Purchased Rental Rental 2 55.88% 47.05% 2 1

Out of 34 respondents, 55.88% (19) have their own vending machine at their workplace, while 47.05% (16) are using vending machine on rental basis.

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7)

For what purpose do you use your vending machine? a)Office Purpose b)Personal Purpose c)Other

Office Personal Other Total

23 2 9 34

67.6 4 5.88

26.27

O ffic e P e rs o na l O th er

If DO NOT HAVE, 1. No. of Consumer who fulfill there requirement by various modeOption No. of Respondents In in % Numbers Own pantry 27 58.69 % facility Outsider 19 41.30 % Vendors Total 46

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Outsider Vendors

41.30%

Series2 Series1 58.69%

Ow n pantry facility

Out of 93 respondents which do not have vending machine at their workplace, 58.69% (27) have their own pantry facility for the fulfillment of hot beverage requirements while 41.30% (19) take the services from outside vendors. 2. Number of consumer prefer an in-house facility where they can get beverages ready to serveOption No. of Respondents In in % Numbers YES 24 52.17 % NO 22 47.82% Total 46

0.53 0.52 0.51 0.5 0.49 0.48 0.47 0.46 0.45 YES NO Series1 Series2

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According to this chart, out of 46 respondents, 52.17% (24) prefer inhouse facility where they can get beverages ready to serve, while 47.82% (22) do not show their interest towards an in-house facility. 3. Which vending machine you prefer at your workplace? Option No. of Respondents In in % Number s Godrej 18 39.13 % Nescafe 13 28.26 % Lipton 6 13.04% Not interested 9 19.56% Total 46
Not interested

Lipton

Nescafe

Series2 Series1

Godrej 0 Godrej Series2 Series1 39.13% 0.1 Nescafe 28.26% 0.2 0.3 Lipton 13.04% 0.4 Not interested 19.56%

Here we can see that out of 46 respondents which do not have vending machine, 39.13% (18) shows interest in taking services of Godrej’s Vending machine at their workplace, 28.26% (13) shows interest in Nescafe’s machine, 13.04% (6) prefer HUL’s Lipton vending machines, while 19.56% (9) are not interested in having vending machine.

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4. % of consumer satisfied with current service providerOption No. of Respondents In in % Numbers Delighted 10 21.73% Satisfied 31 67.39 % Dissatisfied 5 10.46% Total 46
0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Delighted Satisfied S eries1 Series2 Dissatisfied 21.73% 10.46% 67.39%

As the chart shows, 12.90% (12) respondents are not satisfied by the current vendor’s services, 65.59% (61) are satisfied, while 21.50% (20) are delighted with the services. 5. % of consumer satisfied with the hygiene level of the beverages currently used by themOption No. of Respondents In in % Numbers Delighted 10 21.73 % Satisfied 21 45.65 % Dissatisfied 15 32.60% Total 46

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32.60%

Dissatisfied

45.65%

Satisfied 21.73%

Delighted 0

0.1 Delighted

0.2 Satisfied 45.65%

0.3

0.4 Dissatisfied 32.60%

0.5

Series2 Series1

21.73%

Series1

Series2

On the basis of this chart we can say that only 21.73% (10) are delighted with the hygiene level of the beverages consumed by them, 45.65% (21) are satisfied while 32.60% (15) are

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FINDINGS
 Large number of government & private organization uses Vending Machine.  Customer think that brand name of the company can influence their purchase decision.  Some of the respondents in the survey were found reluctant about giving details to us.  We found Lipton, Nestle (Nescafe) and local brands as main competitors.  Most of the users are ready to switch their machines due to unsatisfactory services of current vendors.  Price and service provided are major attributes that affect customer’s purchase decision.  It has been seen that most competitors are making their vending machines available at rental basis.  Most of the respondents are not aware about the Godrej’s vending machine.  Most respondents want to get product demonstration.  We found that Godrej brand name has very good image in consumer’s and customer’s mind and they consider it as reliable brand.

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Suggestion
· The Company should advertise its VENDING MACHINE and AUDIO VISUAL SOLUTION as a result customer would aware about our solution. · Today Price based competition is skyrocketing so if it is possible that Company cut down its vending machine and premixes · During the survey I got the demand of 2CVM so I would like to suggest to the company provide these type of vending machine. · The sales & marketing officer of the company should regular visit to these places so they can easily get the requirement of the customer regarding vending machine. · Company should promote its vending machine through canopy. · Company should do mall activities once in a week because it is necessary to promote the high involvement vending product.

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RECOMMENDATION
1) PRODUCT

godrej should provide different outlet for different product.

2) PRICE

Pricing structure plays an important role brand decisions. Thus the price should be competitive or slightly lower than other brand. Due to entry of domestic player in Indian market the prices are affected. Now a days some other brands are available even at lower prices than the our brands due to which consumers are shifting to usage of those lower price brands.

3) PLACE

Selection of segment always affect. It show brand equity. In kota godrej have major segment is government, railways canteen, coaching etc. Distribution network of vending should be proper other wise some times due to the unavailability promotion are affected.

4) PROMOTION

There should be more efforts and development to improve the quality of promotional programs. Provide some offer to the customer. Campaigning can improve the awareness. Attractive poster of product should be placed at a number of places.

  

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Limitation
Every research has it own limitation. It is not possible that a research is accomplished without having bounding and limitation. There are always some short comings which come into the way of accomplishment of a particular research study. It is almost impossible for research to get away from it. Following are the few limitation of the particulars research study. · In the particular research the study duration was limited to time of a few weeks, so having a limited time span of work on that project. · Some time the costumer does not reveal the correct information so biases come. · The life of the people in metropolitan cities is running so fast. They don’t have much time to give reply. · The administrator or vending and AV solution incharge of target places are not easily prepared to tell about the vending and AV solution information which they using. · This fieldwork is confined to a single city neemrana only therefore study does not reveal the exact market condition. · Mostly people are not much aware about the advanced Vending machine. · Human error is unavoidable.

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CONCLUSION
At the time of survey it was found that some of the Hospitals, industry, Banks, places owners using these vending product and some are not. All the hospitals, industries, Bank places owners who are using any type of vending product, they all are really appreciate the GODREJ vending product and implemented in their places. I felt so wonderful to see the brand loyalty of the customer towards the product of GODREJ. The project has been successfully completed and it is helped us to understand the mindset of the respondents and the ways that an organization should follow to always retain their customers. This project can help the organization to get clear insight about the customer taste and preferences. Thus helping the organization to exist successfully in the business environment.

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1)

2)

3)

4)

Questionnaire for those who do not have Vending Machine Which hot beverage(s) you are using at your workplace? I. Tea II. Coffee III. Soup How do you fulfill your Tea/ Coffee/ Soup requirements? I. Own pantry facility II. Outsider Vendors III. Others (Please Specify)………………………………………… What is the staff strength of your organization? I. Below 15 II. 15-30 III. 31-50 IV. Above 50 How much is the daily consumption of beverage(s) in cups? Tea Coffee Soup Total

5) What are the monthly costs incurred on hot beverage(s)? Tea Coffee Soup

Total

6) Would you prefer an in-house facility where you can get beverages ready to serve? I. Yes II. No 7) Which Vending Machine you prefer at your work place? I. Godrej II. Georgia III. Americana IV. Others (Please Specify)…………………………………. 8) Which flavor would you prefer? Tea:
Ginger Masala Coffee Classic Cardamom Plain (NDC) 76 Lemon Teabag Others(Please Specify)

Coffee Classic

Others (Please Specify)

Coffee:

Soup: Whitener:

Tomato Normal Sugar Dairy Whitener (NSDW)

Mix Veg.

Sweet Corn

Low Sugar Dairy Whitener (LSDW)

Others(Please Specify) Others (Please Specify)

9) Are you satisfied with the current services provided by the vendor/ Pantry? I. Delighted II. Satisfied III. Dissatisfied 10) Are you satisfied with the hygiene level of the beverages consumed by you? I. Delighted II. Satisfied III. Dissatisfied 11) Are you aware of the benefits of the Godrej Vending Machine? Parameters Yes No Hygiene Service Cost 12) I. II. Do you want Godrej to send proposal for:Outright purchase of Vending Machine with Premix Rental Offer of Vending Machine with Premix

Questionnaire for those who have Vending Machine 1) Which Company’s Vending Machine you are using & which model?
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I. II. III. IV.

Godrej Georgia Americana Others (Please Specify)………………………………………

2) Which Company’s Premix you are using presently at your workplace? I. II. III. IV. Nestle HUL Godrej Others (Please Specify)………………………………………..

3) Which flavors are you usingGinger Cardamom Plain Lemon Teabag

Tea:

Masala Coffee Classic

Others (Please Specify)

Coffee Classic (NDC)

Other (Please Specify)

Coffee: So up: Whitener:
Normal Sugar Daily Whitener (NSDW) Tomato

Mix Veg.

Sweet Corn

Other

Low Sugar Daily Whitener (LSDW)

Other (Please Specify)

4) How much is the daily consumption in cups? Tea Coffee Soup

Total

5) Are you aware of the Godrej Digital Vending Machines? I. Yes II. No 6) Are you satisfied with the services and hygiene provided by the existing vendor? I. Satisfied
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II. Average III. Dissatisfied 7) How is the taste of beverage(s) provided by the existing Vending Machine? I. Good II. Satisfactory III. Poor 8) Through what mode have you taken the vending machine? I. Purchased (Cost & Date of Purchase) ………………………………………………………………… …………………… II. On Rental Basis ( What is the Rental Offer) ………………………………………………………………………… …………… 9) What is the cost of premixes? Type Cost per Kg. (in Rs.) of Premixes

10)

Are you aware of the benefits of the Godrej Vending Machine? Parameters Yes No Hygiene Service Cost Do you want Godrej to send proposal forOutright Purchase of Vending Machine with Premixes Rental Offer of Vending Machine with Premixes Proposal for Premixes

11) III. IV. III.

BIBLIOGRAPHY
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BOOKS:· Philip Kotller & Keller · C.R. Kothari · Sangeeta Agarwal

WEBSITES:· www.godrej.com · www.google.com · www.answers.com

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