A PROJECT REPORT

ON

“CUSTOMER’S PERCEPTION ABOUT INVESTMENT OPTIONS AND PRODUCTS” AT ICICI BANK BY ABHISHEK KUMAR UNDER GUIDANCE OF Mr. PAWAN PATIL
IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF

MASTERS IN MARKETING MANAGEMENT TO PUNE UNIVERSITY
Through

INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH CHINCHWAD, PUNE- 411019

1

Acknowledgement:

This project is a culmination of task undertaken by me after the First year during my summer Internship.

Acknowledgement is not a mere formality or ritual but a genuine opportunity to express the indebtedness to all those without who’s active support and encouragement this project wouldn’t have been possible. My special thanks to Mr. Gurdev Singh Gandhi (Industry Guide, Branch operation manager, ICICI Bank) & Mr. Pawan Patil (Faculty Guide, IBMR) who gave me the proper guidance.

I have used questionnaire method to collect data and had analysed them. I got some findings by analysing data as in the end I have also given the recommendations to the company, which I thought would help the company in some way. I used direct interview from the customers for collecting data.

ABHISHEK KUMAR MMM 2009-2011

2

EXECUTIVE SUMMARY:

The project has been undertaken in a renowned bank “ICICI”. The main objective behind the project is to know the consumer perception about the Investment and to get an insight about the various product offerings of the bank. The research is conducted at the ICICI Bank, Jamshedpur. The research involves collection of information through questionnaire from people. This research covers respondents of customers of Jamshedpur Branch. A sample of 300 respondents was taken for the study, whose response were taken and interpreted. The sampling design was used judgemental sampling. The process of analysis was done through excel work sheets, percentage analysis, frequency table. Both primary and secondary data were used to collect information regarding this project.

The main purpose of selecting this project topic is to understand the customer’s perception towards the investment after the recent economic crisis which shook the whole world. During the crisis the share market crash down in most part of the world. The prices of real estate was the worst affected. Almost all the investors were badly hit by that crisis. As we know that there are many options available to the customer’s to make an investment and it is not possible to look into all the options so we decided to constrain our research into options like fixed deposit, Gold, Mutual fund and Equity.

3

INTRODUCTION 4 .

Mr... The bank’s UK subsidiary has established branches in Belgium and Germany... life and non-life insurance.308 branches and 3... branches in Unites States.... Ramachandran... Homi R..... Mr... Pujari.. Bangladesh. Chairman .... The Bank currently has its subsidiaries in the United Kingdom...... venture capital and asset management or wealth management... Mr. The Bank has a network of about 1.. Deputy Managing Director 5 ..K.. Board Members: Mr.... V. Malaysia and Indonesia.. 3. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE)............. Sridar Mr. Dr.....95 billion (US$ 100 billion) at March 31. Hong Kong..... SridarIyengar.... K......950 ATMs in India and a presence in 18 countries. 2008.. M... SandeepBakhshi... Anup K..997. Kamath. China... ICICI Bank is the second amongst all the companies listed on the Indian stock exchanges in terms of free float market capitalisation...S... Kochhar.... Mr.. Bahrain...... Singapore..58 billion for the year ended on March 31..... PremWatsa .... 41....... Dr....... South Africa. Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates.... Sharma ....... Tushaar Shah.. Sri Lanka. V................ Khusrokhan.Introduction: Company Profile ICICI Bank is India's second-largest bank with total assets of Rs... Russia and Canada...... 2008 and profit after tax of Rs... Ms....... V. Mr.. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking. Managing Director & CEO ..... Thailand... M... Mr. Chanda D....

. Chanda Kochhar...................... Rajiv Sabharwal............. clearly required solutions which were based on new-generation technology. 6 ...................................... Mr. Executive Director & CFO .............. Kannan........... Mr..... offered endto-end functionality and were highly flexible and scalable”..... Managing director and CEO.. Executive Director Vision of ICICI Bank: Objective of ICICI Bank: “Our objective of creating a universal bank providing end-to-end financial services............. Mr......... Executive Director ........... S.. K................... Ramkumar....... N............

HISTORY OF ICICI BANK: The ICICI Bank was originally promoted in 1994 by ICICI Limited. will allow it to bring innovative practices to the world of financial services in India.Over the last few years. the ICICI Bank has taken rapid strides in developing new businesses in line with its proposition to offer complete financial services to both corporate and retail customers. working in teams and riding on the backbone of world class technology. and secondary market sales by ICICI to institutional investors in fiscal year 2001 and fiscal year 2002. The speed with which it has been able to transform the organization and successfully start so many new businesses is almost singularly owing to the skills. the proposition of ICICI Bank is now fulfilled. an equity offering in the form of ADRs listed on the NYSE in fiscal year 2000. The principal objective was to create a development financial institution for providing the mediumterm and long-term project financing to Indian businesses. ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal year 2001. The vision is to develop ICICI Bank into an organization that is empowered by bright and talented individuals. With technology playing the key role mainly. an Indian financial institution. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal year 1998. enterprise and the depth of its human resources. the Government of India and representatives of Indian industry. and was its wholly owned subsidiary. the ICICI 7 . In the 1990s. In this endeavour. the challenge for ICICI will be to continue innovating to improve market shares and maintain its competitive edge. ICICI was formed in year 1955 at the initiative of the World Bank. ICICI will continue to benchmark with global best practices to ensure optimum utilization of its resources and the finest exposure to its work force. With the recent addition of insurance. ICICI Bank is committed to enriching this valuable resource which in turn. Going forward.

Consequent to the merger. by the High Court of Gujarat at Ahmadabad in March 2002. higher market share in various business segments. After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry. and would create the optimal legal structure for the ICICI group's universal banking strategy. with the ICICI Bank. The merger would enhance value for the ICICI Bank shareholders through a large capital base and scale of operations. the ICICI Bank. the Boards of Directors of the ICICI and ICICI Bank approved the merger of ICICI and two of its wholly owned retail finance subsidiaries. both the wholesale and retail. entry into new business segments. The merger would enhance value for the ICICI shareholders through the merged entity's access to low-cost deposits. much greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transaction-banking services.e. particularly feebased services. both directly and through a number of subsidiaries and affiliates like ICICI Bank. The merger was approved by shareholders of the ICICI and ICICI Bank in January 2002. have been integrated in a single i. In October 2001. 8 . the managements of the ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both of the entities. the ICICI Personal Financial Services Limited and the ICICI Capital Services Limited. the ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the New York Stock Exchange (NYSE). seamless access to ICICI's strong corporate relationships built up over five decades. and the move towards universal banking scenario.transformed its business from a development financial institution offering only single project finance to a diversified financial services group offering a wide variety of products and services. the ICICI group's financing and banking operations. and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. In 1999. and access to the vast talent pool of the ICICI and its number of subsidiaries.

MARKETING STRATEGIES 9 .

Lehman Brothers have realized the benefits of Universal Banking. sell and underwrite all the types of products and services to any set of clients. Optimization of human and financial capital. JP Morgan Chase. Deutsche Bank. Citigroup. investor services and insurance. large banks operate extensively in networks of branches. HSBC. In universal banking. India faces a very high regulatory burden although now a conglomerate structure of the universal banking has already been permitted . It means the ability to offer i. personal banking. The Universal Banking provides competitive advantage in the current scenario through large product suite. The ICICI Bank functions as a universal bank through itself and its associate companies in the areas of corporate finance.Market Strategy of ICICI Bank: ICICI Bank uses the concept of Universal Banking. asset management. provide many different services. and participate directly in the corporate governance of firms that rely on the banks for funding or as insurance underwriters. commercial banking.Many international players like ABN-AMRO. 10 . hold several claims on firms (including equity and debt). diversified resource base. The practice of Universal Banking varies across several countries.e. either through a single or through a group of companies. The ICICI Bank has also joined these international players. investment banking. Economies of scale and scope.

which was headquartered in Sangli. the ICICI Bank is aggressively foraying into overseas markets and also has an eye on the rural India. The solution to this problem is to partner with the micro-credit institutions. The bank can't have branches there because that is not workable in terms of costs. the ICICI Bank has emerged as a consumer banking behemoth.for which it has been rated below its peers earlier -. and which had 158 branches in Maharashtra state and another 31 in Karnataka State. but in the next 12-18 months the bank’s strategy will be seen there.is now almost history with net NPLs (non-performing loans) down to 2 per cent. ICICI Bank Eurasia opened a second branch in St. Petersburg. Armed with a much stronger balance sheet. but it has to be driven very carefully. in Maharashtra State. Its legacy of non-performing assets (NPAs) -. In 2007 ICICI amalgamated the Sangli Bank. in 1904) in the 1960s. The Bank of Madura was a Chettiar bank. ICICI also received permission from the government of Qatar to open a branch in Doha and from the US Federal Reserve to open a branch in New York city. With a retail book of over Rs 56. corporate providing inputs or buying products from the farmer and self-help groups. Bank is looking at new agri lending as something that is directed. it's a viable business proposition. somewhat premature. 11 . Rural India is an opportunity. In 1943).000 crores (Rs 560 billion) and a market share that is the envy of competition -.In a span of just four years. and had acquired the Chettinad Mercantile Bank (est. Major Steps Taken: In 2001 ICICI acquired the Bank of Madura (est. In 1933) and the Illanji Bank (est. The bank boasts of the widest integrated technology platform in the country and only a fourth of its business takes place at its branches and subsidiaries.it has a share of over 30 per cent – The ICICI Bank today has reached a commanding position.

buy a home. iMobile is considered to be a breakthrough innovation in the Indian Banking which allows a customer to do all possible transactions through a GPRS-enabled mobile phone easily and conveniently. Global Market Strategy: The global opportunity spectrum is changing dramatically. The NRI is an interesting link because today he has tremendous needs in India. a comprehensive Mobile banking solution. it can get customers to talk to his constituents online. and in the next three years. promoting joint products. and they get new customers. In the United States the ICICI bank have a tie-up with Wells Fargo and their customers can start a remittance into India from any channel. In 2010 the ICICI Bank acquired the Bank of Rajasthan. especially the H1 visa guys. Today it's about only 10-12 per cent. This year 10 per cent of the home loans will be lended to NRIs.In 2008 the ICICI Bank launched iMobile. he wants to remit money.either in the trade business or is setting up businesses abroad. The NRI (people living abroad) is a great customer and the other is the Indian corporate who is globalising -. the bank’s global business will contribute one-third of the book top line and bottom-line. In the United Kingdom the ICICI bank have a partnership with Lloyds Bank and are present in 30 branches there. purchase a commodity. Advertising Strategy: 12 . Bank’s USP (unique selling proposition) is a unique technology.

Shah Rukh Khan whose increasing global popularity gives synergy to the growing global presence of ICICI Bank. Canada. particularly as the Bank makes its global forays. Almost two-and-a-half years since superstar Amitabh Bachchan endorsed the ICICI brand. Shahrukh Khan is a truly global Indian who embodies the Indian winning spirit in a true sense. ShahRukh Khan as global brand ambassador of ICICI: After Mr. He endorsed the ICICI brand through corporate and product campaigns on television. print and outdoor medium. and customer reward programmes etc. Mr. he played a key role in all major brand and product communication by ICICI. Bachchan the ICICI Bank has decided to resort to the celebrity endorsement route to promote its brand. The energy and innovation which Shahrukh Khan represents coupled with his popularity both in India and abroad make him the ideal choice for the ICICI Bank. various campaigns. US and the Middle East.Amitabh Bachchan as brand ambassador of ICICI: Under the agreement. Mr. Within a short span of four years. the company has signed up Shah Rukh Khan as its global ambassador. During his term as the brand ambassador. 13 . Bachchan also participated in select events such as new product launches. Amitabh Bachchan endorsed and promoted all the products and services offered by ICICI and its Group companies for a period of two years. the ICICI Bank has established its presence in 12 countries including UK.

PRODUCT OFFERINGS 14 .

Product Offerings: 1) DEPOSITS 15 .

a) Savings Account: A Savings Account for everyone with a host of convenient features and banking channels to transact through. A combination of unbeatable features of the Fixed Deposit from ICICI Bank. Convenience of networked branches/ ATMs and facility of Echannels like Internet and Mobile Banking. Liquidity and Returns in the case of fixed deposits. So now people can bank at their convenience. The bank has an ideal Savings Bank Service for those who are 60 years and above. Children learn how to manage their personal finances. e) Recurring Deposits 16 . b) Life Plus Senior Citizens Savings Account : ICICI Bank understand that a Savings Account needs to do more after people reach the age of seniority. Flexibility. but ICICI make banking a pleasure and at the same time fun. c) Young Stars Savings Account : It's really important to help children learn the value of finances and money management at an early age. ICICI service savings accounts with 8 to 8 banking and ‘out of branch’ banking. Banking is a serious business. d) Fixed Deposits : ICICI provides Safety.ICICI Bank offers wide variety of Deposit Products to suit the requirements of the customers. The Senior Citizen Services from ICICI Bank has several advantages that are tailored to bring more convenience and enjoyment in their life. the bank understand customers concerns for safety and security. without the stress of waiting in queues.

An ICICI Bank Recurring Deposit lets the customers invest small amounts of money every month that ends up with a large saving on maturity. ICICI Bank Personal Loans are easy to get and absolutely hassle free. while offering additional benefits for remittances received in the account from abroad. a) Home Loans: The No. ICICI Bank Home Loans offers some unbeatable benefits to its customers . 15 lakhs. It has tie-ups with all leading automobile manufacturers to ensure the best deals. It has network of more than 2500 channel partners in over 1000 locations. 2) Loans: ICICI Bank offers wide variety of Loans Products to suit your requirements. Coupled with convenience of networked branches/ ATMs and facility of Echannels like Internet and Mobile Banking. c) Car Loans: ICICI Bank is the No. So the customers enjoy twin advantages.affordability and higher earnings. Simplified Documentation and Guidance throughout the Process. 1 Home Loans Provider in the country. b) Personal Loans: If customers wants personal loan that's easy to get with the help of ICICI Bank.When expenses are high. f) Easy Receive Savings Account : Easy receive account is a unique savings account that caters to domestic banking needs.Doorstep Service. ICICI Bank brings banking at customer’s doorstep. people may not have adequate funds to make big investments. 1 financier for car loans in the country. With minimum documentation people can now secure a loan for an amount up to Rs. A number of flexible 17 .

The bank offer different types of credit cards to suit the different needs and requirements for added features 18 . working capital loans & other banking products. top up on existing loans. These cards are widely accepted both in India and abroad. refinance on used vehicles. f) Business Instalment Loans: Business Instalment Loan (BIL) by ICICI Bank helps the entities take giant strides by fulfilling their business requirements. There is flexible repayment options in tandem with the farmer's seasonal liquidity. Quarterly and Half-yearly repayment patterns. rewards programs.schemes & quick processing are available. and offer them flexibility and convenience in managing their finances. 3) CARDS: ICICI Bank offers a variety of cards to suit different transactional needs of its customers. d) Commercial Vehicle Loans: Range of services on existing loans & extended products like funding of new vehicles. ICICI Bank credit cards provide a host of exciting offers and benefits to the customers such as low interest rates. These cards offer customers convenience for their financial transactions like cash withdrawal. There are comfortable repayment tenures from 1 year to 9 years. a)Credit Cards: Credit Cards give customers a smart way to shop. extend product. balance transfer on high cost loans. Debit Cards and Prepaid cards. business expansion or to grab that once in a lifetime business opportunity. shopping and travel. e) Farm Equipment Loans: ICICI is the preferred financier for almost all leading tractor manufacturers in the country. Its range includes Credit Cards. and a high credit and cash limit. Hassle-free application process is available on the click of a mouse. They can choose from Monthly. be it working capital requirement.

The comprehensive collection and payment services span India's largest CMS network of over 4. 5)Current Account: Roaming Current Account: 19 . It is issued in duplicate. Euro. Pound Sterling or Swiss Francs. 4)Transaction Banking: The Bank delivers world class banking services to the financial sector clients.500 branches. They are designed for the customer’s convenience. Anywhere Banking'. It offers Pin based security and has the convenience of usage of Credit or Debit card. Customers travelling with US Dollar.b) Travel Cards: The traveller’s card is the Hassle Free way to Travel the world. can opt for ICICI Bank Travel Card. The bank provides correspondent banking tie-ups with foreign banks to assist them in their India-related businesses. Looking for security and convenience. ICICI’s current roaming accounts empower people with 'Anytime.

10.5. Internet Banking. ICICI Bank offers people a range of RCAs to meet varying banking requirements. E-mail Banking & Mobile Banking.000 Rs. This is why customer’s account should be unique too. RCA offers a wide range of variants that include: •Standard •Classic •Premium •Gold • Platinum These variants are based on committed Quarterly Average Balance with differential charges applicable to each variant.1. customers can enjoy the convenience of Anytime Anywhere banking. It also offers the facilities of International Business Banking Debit Card.000 Rs. They even have the flexibility of changing their current account variant every quarter based on their changing business needs.25. They can operate their RCA from any ICICI Bank branch in any city. Account Standard Classic Premium Gold Platinum Quarterly Average Balance Requirement Rs.000 Rs. Phone Banking. Accounts for businesses.00.With the Roaming Current Account (RCA).50. national reaches: 20 . Customers can choose the variant most suitable for their business requirements.000 Rs. big and small The business needs and requirements are unique.000 Anywhere cheque.00.

pay their bills. Banking has never been so convenient before. The customers can check their balance. The suppliers can encash it at over 249 centres all over India. When the cheque is `local' everywhere. Every branch manager is the personal manager. Stop Payment and more. the business goes national! Bank anytime anywhere banking. plus over 10. Banking on call. People can get personal attention wherever their business takes them. ICICI Bank's RCA comes with a powerful Debit/ATM card that allows the customers to deposit and withdraw cash at over 2000 ICICI Bank ATMs. ICICI ask the customer’s to deposit the cheques at the nearest ICICI Bank Branch. by logging in to their account at www. Card Power. Now every ICICI Bank branch becomes people’s branch.icicibank. With ICICI Bank's Internet Banking customers can access their account from wherever they are. Now customers can use the phone to make Balance Enquiries.000 merchant establishments across the country. Customers can do all the banking they want without getting up from their chair. Corporate Internet Banking. view mini account statement.000 VISA ATMs. The bank helps customer’s money work harder for them. Better cash flows. Request for a Cheque Book. 21 .Issue a cheque from customer’s place of business. and they will see to it that the cheque reflects in customer’s account fast. For customer’s convenience.com. The customers can also check their balance. Mobile Banking. Customer’s always had one bank branch. and transacts at various 90. transfer funds or even pay their taxes sitting at their desk.

Now the entire customer’s need to keep in touch with their account through their mobile. Sign up for alerts on daily balance, cheque clearing alerts or bounced cheque alerts! Card-to-Card Transfer Transfer funds for free from the customer’s existing ICICI Bank account to any Visa Card (debit or credit) in India. They can even pay their Visa credit card bill through this facility available on www.icicibank.com

Free daily email statement Customers can get a daily email detailing your their ICICI Bank current account transactions and balance. Sub scribal to this service is free.

6) Travel & Tourism:
ICICI Bank’s industry-specific solutions help customer leverage every opportunity for growth and maximize their profits. Bank’s team of industry experts customizes solutions designed to fit customer’s unique business requirements. Customer’s leverage the ‘anytime anywhere’ business banking advantage to manage their finances efficiently and easily. With the national reach and global network, the bank can now take the business places. Derivatives for Risk Mitigation: ICICI help customers hedge the foreign currency inward remittances and local currency outward remittances through our forex services.

7) DEMAT SERVICES: Demat Services ICICI Bank Demat Services boasts of an ever-growing customer base of over 11.5 lacs account holders. In ICICI’s continuous endeavour to offer best of the class services to the customers the bank offer the following features:
22

e-Instructions: Customers can transfer securities 24 hours a day, 7 days a week through Internet & Interactive Voice Response (IVR) at a lower cost. Now with "Speak to transfer", customer can also transfer or pledge instructions through our customer care officer. Consolidation Demat Account: Customers can dematerialise the physical shares in various holding patterns and consolidate all such scattered holdings into the primary demat account at reduced cost. Digitally Signed Statement: Customers can receive the account statement and bill by email. Corporate Benefit Tracking: Customers can track the dividend, interest, bonus through the account statement. Mobile Request: Customers can access the demat account by sending SMS to enquire about Holdings, Transactions, Bill & ISIN details. Mobile Alerts: Customers can receive SMS alerts for all debits/credits as well as for any request which cannot be processed. 1) Dedicated customer care executives specially trained at the bank’s call centre, to handle all their queries. 2) Countrywide network of over 235 branches, customers are never far from an ICICI Bank Demat Services outlet.

8) Mutual Funds:
A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is then invested in capital market instruments such as shares, debentures and other securities. The income earned through these investments and the capital appreciation realised are shared by its unit holders in proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a

23

diversified, professionally managed basket of securities at a relatively low cost. The flow chart below describes broadly the working of a mutual fund:

There are many entities involved and the diagram below illustrates the organisational set up of a mutual fund:

Domestic Mutual Funds Mutual Funds pool money of various investors to purchase a wide variety of securities while pursuing a specific goal. Selection of Securities for the purpose is done by specialists from the field. Returns generated are distributed to the Investors. At ICICI
24

Income schemes. Index Schemes etc. which is extremely beneficial especially during rising or falling Markets. 4) Liquidity: One of the greatest advantages of Mutual Fund investment is liquidity. As mutual funds have huge corpuses to invest in. Special Schemes . Monthly Income Schemes etc. Debt: Liquid schemes.Bank NRI services. Open-ended funds provide option to redeem on demand. Sector Schemes. Hybrid Funds: Balanced Schemes. easy subscription and redemption processes. Equity: Diversified Equity Schemes. G-sec schemes. 3. availability of NAVs and performance details through journals. newspapers and updates and lot more. 3) Convenience: With features like dematerialized account statements. Child education Schemes etc. The wealth manager helps people to identify an appropriate mix of Mutual Fund schemes for their portfolio using asset allocation strategies. It is about not putting all the eggs in one basket. This may include the following types of funds: 1. 2) Risk Diversification: Diversification reduces risk contained in a portfolio by spreading it. Why to Invest? 1) Professional Money Management and Research: Mutual funds are managed by professional fund managers who regularly monitor market trends and economic trends for taking investment decisions. 25 . Mutual Funds are sure a convenient way of investing. one can be part of a large and welldiversified portfolio with very little investment. They also have dedicated research professionals working with them who make an in depth study of the investment option to take an informed decision.Pension Schemes. they help the customers to determine which types of funds customers need to meet their investment goals. People can invest in various schemes of multiple mutual funds with decent performance record. 2.

Advantages of Mutual Funds: The advantages of investing in a Mutual Fund are:  Professional Management  Diversification  Convenient Administration  Return Potential 26 .5) Reduction in Costs: Mutual funds have a pool of money that they have to invest. 7) Other Advantages: Indian Mutual fund industry also presents several other benefits to the investor like: transparency . Dividends from Mutual Funds are tax-free in the hands of the investor (This however depends upon changes in Finance Act). Where to Invest? : ICICI Bank has tied up with several Mutual Funds so as to provide customers the convenience of Varied Investment. very well regulated by SEBI with very strict compliance requirements to investor friendly norms. People have a choice to invest with the top 17 AMCs in India offering around 300 schemes. So they are often involved in buying and selling of large amounts of securities that will cost much lower than when customers invest on their own. flexibility in terms of needs based choices. Also. capital gain accrued from mutual funds investments for period of over one year is treated as long term capital appreciation and is taxed at a lower rate of 10% without benefit of indexation or 20% with benefit of indexation.as funds have to make full disclosure of investments on a periodic basis. 6) Tax Advantages: Investment in mutual funds also enjoys several tax advantages.

Life Time II Presenting Life Time & Life Time II – unit –linked plans that meets the changing needs over a lifetime. Investment: . ICICI’s savingsoriented policies are designed to make the savings grow and have them available to the customers at the end of a fixed number of years or through the term of the plan.Choice to switch between investments options (4 free switches every policy year). 27 . Invest shield Gold A unit-linked insurance plan with an assurance of Capital Guarantee. These solutions have been developed to meet the savings. based on the investment objective and risk appetite. which offers the benefit of a limited premium payment term. Low Costs  Liquidity  Transparency  Flexibility  Choice of schemes  Tax benefits  Well regulated 9) INSURANCE: 1) LIFE INSURANCE: Investment and Saving Plans Endowment policies are a good way of putting aside the savings today for a future goal whether it's to buy a house in India or fund the entrepreneurial vision. An ideal plan for protection with wealth creation that offers the flexibility of a limited premium paying term.Choose from among four funds. -. protection and investment needs at every stage in life.

. . .Facility to make withdrawals from the 6th policy year onwards till the end of the policy term.Choice to switch between investments options (4 free switches every policy year).Flexibility to make additional investment with the help of the top-up facility. 28 .Additional allocation of units on a periodic basis. The guaranteed value of the unit fund is the value of all invested premiums (premiums net of all charges) along with the declared bonus interests Premier Life: The key features of the plan are: ..At the end of the term (maturity). Sum Assured along with the higher of value of units or the guaranteed value is payable. . .Choice of sum assured: Choose a sum assured. Every year withdraw up to 10% of the value of units. . .Flexibility to choose a premium payment term of 5. On death. -Flexibility to choose a specific level of protection (Sum Assured).Total transparency with the premium allocations.Choose from among four funds. 5. 7 or 10 years for a maturity term of 10. 7 or 10 year premium paying term. and other charges declared upfront. the higher of the value of units or the guaranteed value* is paid. . .Limited premium payment option: Choose from among a 3. 15 or 20 years respectively.Facility to top-up the investment any time customers have surplus funds. which is a minimum multiple of 1 and a maximum multiple of 25 times the annual contribution. . based on the investment objective and risk appetite.Flexibility to increase / decrease the annual premium amount . based on a multiple of the annual premium.Additional credits payable as a percentage of the initial annual premium are paid along with the death or maturity benefit.

or helping our child's career take wing.going on a dream vacation. If at a later stage the financial priorities change. Power to choose the protection level: Choose from either a Zero sum assured or a sum assured. On the future retirement date. the accumulated value of the units will be used to purchase an annuity . Retirement Plans Many of the customers picture themselves enjoying the fruits of their labour after retirement . These retirement plans are designed to help customers systematically save. and invest in market-linked funds.Add-on riders to protect against any eventuality.75 years of age.Loans against the policy. .to provide clients with regular income for life. Life Time Pension-II Life Time Pension II gives the freedom to choose the amount of premium. clients can switch between the various fund options. absolutely free. Power to increase your investments: Use your surplus funds to top-up the investments during the deferment period.. Power to choose the retirement date: Take advantage of market movements by choosing a vesting age between 45 . Power to invest in a plan based on the priorities: Choose from among four funds. 29 . based on investment objective and risk appetite. which will be equal to the product of annual contribution and term. to generate potentially higher returns. 4 times a year. . so that they can enjoy all the things they have dreamed of when they retire. so it’s important to save for the future from today.Flexibility to decrease the sum assured. Financing all this will depend on their personal savings and investments.

Smart Kid Child Plans has a bouquet of three products which can help the clients secure their child's education. Child Plans As a responsible parent. gas cylinder. .Unit-linked Single Premium .Unit-linked Regular Premium .for the parents and other family members in India  2 Years comprehensive medical cover for family Advanced treatment covering technologically advanced surgeries Re-imbursement of return Air Fare Nursing care benefit and free health check-ups with 'Cashless' benefit Overseas Travel Insurance . seepage etc. Smart Kid Education Plans are designed to provide flexibility and to safeguard the child's future education and lifestyle.Regular Premium Smart Kid 2) GENERAL INSURANCE: Rishtey Health Insurance . people want to ensure a hassle-free.for the four-wheelers in India  Transfer no claim bonus (NCB) Cashless claims facility No Documentation. life is full of uncertainties and even the best-laid plans can go wrong. burglary.for the parents and other family members visiting abroad  Covers both structure and contents of home Provides protection against natural and manmade calamities Protection against fire.Power to increase / decrease your contribution: Based on the requirements. Avail 25% discount on 5 year and 15% discount on 3 year policy Car Insurance . successful life for their child. Instant Policy issuance Also covers PA and third party legal liability 30 . taking all possibilities into account. However. increase or decrease the contribution.

No health check-up.for the most prized possession. Instant policy issuance Effective cover against theft and insurance Guaranteed safety for yourself and your two wheeler Lightening fast claims service No documentation. Instant policy issuance Policy is renewable for the second year Home Safe+ Insurance . ICICI bank understand this and they work with customers to plan and manage their financial opportunities prudently. Accidental Death and Disablement Benefit Protect Home . Instant policy issuance Effective cover against theft and insurance Guaranteed safety for client & its two wheeler Lightening fast claims service Student Medical Insurance . drives ICICI too. Not just that. the bank also extend a host of services so that customers can remain focused on immediate objectives while the bank take care of all the wealth management requirements. TEAM: A perfect partnership is about similar perspectives Goals.for staying abroad during studies  Pay in Rupees.Structure * Contents 10) Wealth Management: Wealth is the result of a recognized opportunity. milestones.Two-wheeler Insurance . challenges. That' s why the bank have put together a team of determined and seasoned professionals who not just 31 . save in Dollars Plan meets foreign universities insurance requirements No documentation. What drives customers. Home  Secure home and the loan against it Loan Liability cover exclusive to ICICI Bank Home Loan customers Critical Illness.for the two-wheeler in India  No documentation.

Working silently behind the scenes is a team of product experts. These handpicked experts have a wealth of financial experience under their belt and will assist customers in their decision-making process. which are kept in mind while building their portfolio. Customers will also have access to a Customer Service Manager/Officer. investment objectives. Expert minds to give expert solutions The Wealth Manager is only a part of the larger team which ensures that the money works harder. but also partner closely in the growth to bring the dreams to fruition. A comprehensive Client Profiling exercise helps the bank in evaluating customer’s risk appetite and understanding their investment objectives.assist customers in their requirements. 32 . In fact he/she will be customer’s personal guide to the possibilities of Wealth Management. who will complement their Wealth Manager. and will work closely with clients in achieving their financial goals. risk tolerance and existing investment pattern. PORTFOLIO BUILDING: The investment process starts with understanding customer – their background. Dedicated Wealth Manager A dedicated Wealth Manager is central to an ICICI Bank Wealth Management relationship and is the face of the Bank.

33 .

The main options which were mainly considered were Fixed deposit. Gold .SCOPE SCOPE OF WORK To help the company to have a better understanding about the consumer’s perception towards investment options. • To understand the perception of the customer regarding the investment after the economic slump down. Mutual fund and Equity. 34 .

• To help the company by creating awareness about perception of consumer’s different ages and income levels. • To enables the company to focus the consumer’s preferences and expectations on the product which they offer. 35 .

36 . These two objectives were: 1) To know about the customers perception about Investments. This was done to find out that what the customers think about various kinds of Investments at ICICI Bank.RESEARCH METHODOLOGY Objective of Research: There were basically two objectives of the Market Research that was conducted among the customers of ICICI Bank.

Research is an academic activity and as such the term should be used in a technical sense. Research can also be defined as a scientific and systematic search for pertinent information on a specific topic. RESEARCH METHODOLOGY What is Research? Research in common parlance refers to a search for knowledge. research is an art of scientific investigation. Some people consider research as a movement. This was done to find out customers’ acceptance to invest in products available at ICICI Bank.  Definition of Research: 1.2) To find out the customer’s investment in the various product available at ICICI Bank. In fact. a movement from the known to the unknown. According to Prof. Ker linger “Research is a systematic . It is actually a voyage of discovery. 37 . commercial and proposition about presumed relation among natural phenomenon.controlled.

nor are they separate and distinct. all those methods. Research methodology is a way to systematically solve the research problem. In it we study the various steps generally adopted by a researcher in studying his research problem also with the logic behind them. According to Prof.  What is Research Methodology? Research methods or techniques refer to the methods the researchers use in performing research operations. The research process consists of a number of closely related activities. which are used by the researcher during the course of studying his research problem. The scope of the research methodology is wider than that of the research methods. Bogardus “Social research is the investigation of the under lying process operative in the lives of person who are in association.  Research Process: Research process consists of series of actions or steps necessary to effectively carry out research and the desired sequencing of steps. When we talk of the research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are suing a particular method or technique and why we are not using other so that research results are capable of being evaluated either by the researcher himself or by others. The following chart concerning various steps provides a useful procedural guideline regarding the research process  Research Process in Flow Chart: Define Research Problem 38 . In other words. One should remember that the various steps involved in a research process are not mutually exclusive. It is important for the researcher to know not only the research methods/techniques but also the methodology. It may be understood as a science of studying how research is done scientifically. are termed as research methods.2.

Research designs are of following types  DESCRIPTIVE  DIAGNOSTIC  EXPERIMENTAL  CAUSAL  EXPLORATORY 39 .Review Concepts and theories Define Research Problem Formulate Hypothesis Design Research and sample design Collect Data Analyse Data RESEARCH DESING Interpretation of Data and Reporting A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

Personal approach. Sampling Type: Convenience Sample 9.Descriptive research.  Primary Data: This is the data which is collected by an investigator or an agency for the first time. Research Instrument: . Contact Method: . or of a group. b. c. DATA COLLECTION Types of Data Collection: There are two major types of data collection: Primary data. Data Sources:i.Structured. In descriptive research studies the research is concerned with describing the characteristics of a particular individual. 8. Research Type: . Sampling plan: a. Types of Questionnaire: . Jamshedpur.Survey method. 7. 6.  Employed Research Design: 1. 3. Secondary data. 4.15th May to 15th July2010. DESCRIPTIVE TYPE of research design has been used. 2. Types of Question: Closed ended question. Sample size: -300. Research Approach: . Sampling Method: . Duration of Research: . Primary data. Secondary data.Non Probability d.Questionnaire. ii. This is original in character and is gathered through surveys. 40 . Sampling Unit: -Customers of ICICI Bank. 5.In this project.

 Secondary Data: When an investigator uses the data which has already been collected by others. It is the collection of all values of the variable under study. respondent were chosen in such a way that they will provide maximum information in 41 .  Population: A population or universe is the totality of items or things under consideration. a) Sample Frame:The entire list that contains the sample unit is known as sample frame. b) Sample Size: . It can be presumed that in such an inquiry when all the items are covered no element of chance is left and highest accuracy is obtained. in the given branch and limited time period. In this case my sample frame was ICICI Bank of Jamshedpur city. A complete enumeration of all the items in the population is known as census inquiry.My sample size for this project work was 300 respondents from above mentioned area. As it is not possible to cover all the respondent all the areas. SAMPLING PLAN Sample is a portion of the population or universe under consideration and sampling is the process of selecting the sample. it is called as the secondary data.

DATA ANALYSIS QUESTIONNAIRE: 1) Annual Income :a) Below 3 lakh 8 lakh. OPTIONS Below 3 lakh 3-5 lakh NO. OF RESPONDENTS 132 89 42 b) 3-5 lakh c) 5-8 lakh d) above PERCENTAGE 44% 30% .

OF RESPONSE 257 43 300 PERCENTAGE 86% 14% 100% 43 . 2) Do you make invesment : a) Yes OPTIONS Yes No Total b) No NO.5-8 lakh Above 8 lakh TOTAL 46 33 300 15% 11% 100%  44% of the customers have the income below 3 lakhs.  15% of the customers have the income level between 5-8 lakh.  11% of the customers have the income level above 8 lakh.  30% of the customers have the income between 3-5 lakhs.

 14% of the respondents say no to it.OF RESPONSE 213 87 300 PERCENTAGE 71% 29% 100% 44 . 86% of the customers say they make investment. 3) After the recent economic slumpdown do you feel is it safe to invest in market: a) Yes OPTION Yes No Total b) No NO.

4) Do you make an investment for : a) Long term b) Short term c) Mixed OPTIONS Long term Short term Mixed Total NO.71% of the respondents say that it is safe to make an investment. 29% of the respondents say no. OF RESPONSE 117 73 67 257 PERCENTAGE 46% 28% 26% 100% 45 .

5) Which of the following given options you feel safe to invest : a) Fixed deposit OPTIONS Fixed deposit Gold Mutual fund Equity Total b) Gold c) Mutual fund d) Equity PERCENTAGE 36% 11% 44% 9% 100% 46 NO.  28% of the respondents say that they invest for the short term. OF RESPONSE 93 27 113 24 257 .  26% of the respondents say that they invest in both. 46% of the respondents say that they invest for long term.

 9% of the customer goes for equit.  11% of the customer feel that gold is good for investment. 36% of the customer feels that fixed deposit is the safe bait for investment. OF RESPONSE 143 114 257 PERCENTAGE 56% 44% 100% 47 .  44% of the customer goes for mutual fund. 6) Are you looking to make an investment in near future : a) Yes b) No OPTION Yes No Total NO.

OF RESPONSE 43 11 67 22 48 PERCENTAGE 30% 8% 47% 15% . 56% of the respondents says that they are going to make an investment in coming few days. 7) If Yes . then that would be in which of the followings : a) Fixed deposit b) Gold c) Mutual funds d) Equity OPTIONS Fixed deposit Gold Murual fund Equity NO.  44% says that they are not going to make any investment in near future.

 8% of the respondents says that they are going to invest in gold.  47% of the respondents says that they are going to invest in mutual fund. OF RESPONSE 67 131 31 28 257 . 8) While investing which of the following factors you look for : a) Saftey OPTIONS Safety Return Tax benefit Value Total b) Return c) Tax benefit d) Value PERCENTAGE 26% 51% 12% 11% 100% 49 NO.Total 143 100%  30% of the respondents says that they are going to invest in fixed deposit.  15% of the respondents says that they are going to invest in equity.

 51% of the respondents says that they look for higher return while investing. 9) Have you invested in any of the below mentioned products at ICICI Bank: a) Fixed deposit OPTIONS Fixed deposit Gold Mutual fund Equity Total b) Gold c) Mutual funds d) Equit PERCENTAGE 35% 13% 40% 12% 100% NO.  26% look for the safety of the capital.OF RESPONSES 89 34 103 31 257 50 .  12% of the respondents look for tax benefit.  11% of the respondents look for value of their investment.

10) If Yes .  13% of the respondents have invested in gold at ICICI Bank.  12% of the respondents have invested in equity at ICICI Bank. then which of the following factors make you to invest in ICICI Bank products: a) Brand OPTIONS Brand Saftey Diversity Others Total b) Saftey c) Diversity NO.OF RESPONSES 73 113 44 27 257 d) Others PERCENTAGE 28% 44% 17% 11% 100% 51 .  40% of the respondents have invested in mutual fund at ICICI Bank. 35% of the respondents have invested in fixed deposit at ICICI Bank.

 28% of the respondents have invested at ICICI Bank due to brand name.  11% of the respondents have invested at ICICI Bank due to various reasons like relationship. account etc. 11) Do you take the service of Investment manager to manage your investment OR portfolio : a) Yes b) No OPTION Yes No Total NO.  44% of the respondents have invested at ICICI Bank for safety reason. OF RESPONSE 91 166 257 PERCENTAGE 35% 65% 100% 52 . wealth manager.  17% of the respondents have invested at ICICI Bank due to diversity of products available under one roof.

53 . 35% of the respondents take the assistance of investment manager at ICICI Bank while making and managing their investment.  65% of the respondents do not take their assistance while making investment.

2) They were in the age group of 35 and above. 4) Most of the respondents shown their interest in investing in Fixed deposit and Mutual fund.OBSERVATION AND FINDING OBSERVATION: 1) Mostly the respondents who show willingness to invest were serviceman and businessman. 3) Most of them think that the recent economic slump down is over and the risk of investing in market is minimal. 54 .

6) Higher number of respondents look for higher return and safety of their capital. LIMITATIONS: 1) The time was very limited for this kind of research. 8) The percentage of respondents taking the service of the investment manager at ICICI Bank is less. 2) Uncooperative nature of some the respondents. 3) Time constraint of the customers. 55 .5) Greater percentage of the respondents looks for higher return on investment followed by safety of the capital. 7) Most number of customers invest in products available at ICICI Bank. The reason behind that was safety and brand name.

Most of the customers do not take the help of investment manager at the ICICI Bank which is the matter of concern for the bank authority.RECOMMENDATIONS: With the help of my survey it was found that most of the customers were interested in investing their money in Mutual fund and Fixed deposit. Principal protection and higher return is their main target . They expect superior returns from the portfolios in which they invest. They must look into this matter and try to convince the customer to take the help of them while making investment for 56 .

4) Product Offering Brochures. New age international publisher 2nd revised edition . Most of the customers were service man. Research Methodology.55. page no. they also help the customers from Capital loss. the organization needs to give full training to their staff members on investment products. 3) ICICI Bank Year Book 2009. So it become the job and duty of the employees of the bank to help them in making investment where they can get good return and at same time do not suffer from the capital loss. So. 1. Handbook of Banking Information 2) C. These investment managers not only help in achieving superior returns. REFERENCES 1) Toor.R.S(2005). N. The product knowledge level of all the employees was not the same which is the matter of concern because of which sometimes they fails help the customers in decision making at the time of investment. ICICI Bank 57 .better and safe return. they invest their hard earned money in the market. Kothari.

7.google.com 26 July 2010.30 p.m. 12. 58 . 27 July2010.icicibank.5) ICICI Bank website: www.com.m. 6) Google website: www.00 p.

This questionnaire is aimed at understanding your perception about Investment options and your response will be dealt with strict confidentiality and it will be used only for academic purpose. Thank you for spending your valuable time to fill this questionnaire.ANNEXURE QUESTIONNAIRE: Dear respondent. PERSONAL DETAILS: Name …………………………………………………………………………………. Age : 18-25 25-35 35-50 50-60 Above 60 : 59 .

2) Do you invest your savings : a) Yes 3) Do you make an investment for : a) Long term b) 3-5 lakh c) 5-8 lakh d) above b) No b) Short term c) Both 4) After the recent economic slumpdown do you feel is it safe to invest in market: a) Yes b) No 5) Which of the following given options you feel safe to invest : a) Fixed deposit b) Gold c) Mutual fund d) Equity 6) Are you looking to make an investment in near future : a) Yes b) No 60 .Gender : Male Student Female Housewife Service Business Occupation : Contact no. Email Id : ………………………………………………………………………….. Phono………………………. 1)Annual Income : a) Below 3 lakh 8 lakh.Mobile no……………………………………...

then that would be in which of the followings : a) Fixed deposit b) Gold c) Mutual funds d) Equity 8) While investing which of the following factors you look for : a) Saftey b) Return c) Tax benefit d) Value 9) Have you invested in any of the below mentioned products at ICICI Bank: a) Fixed deposit b) Gold c) Mutual funds d) Equity 10) If Yes . then which of the following factors make you to invest in ICICI Bank products: a) Brand b) Saftey c) Diversity d) Others 11) Do you take the service of Investment manager to manage your investment OR portfolio : a) Yes b) No 61 .7) If Yes .

Thank you for spending your valuable time to fill this questionnaire 62 .

Sign up to vote on this title
UsefulNot useful