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CMC230 / CMC 230 / Week 2 Assignment Nine Factors of Communication Processing

CMC230 / CMC 230 / Week 2 Assignment Nine Factors of Communication Processing

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CMC230 / CMC 230 / Week 2 Assignment Nine Factors of Communication Processing
CMC230 / CMC 230 / Week 2 Assignment Nine Factors of Communication Processing

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Communication Processing 1

Nine Factors of Communication Processing

Axia College

Subconscious expectations can change the way that a speaker presents themselves to their audience. 1997).. When you first meet a person.Communication Processing 2 Not all communication is processed in the same way. People have many different levels of thought processing to help them receive and understand information. I want to avoid selffulfilling prophecies. for example. like the color of their hair (O’Hair et al. & Wiemann. but they are not conscious of doing so (O’Hair et al. I would wear neutral colors and try to make sure that nothing about my dress expressed superiority. you must pay attention to the messages that your eyes are sending to you. the audience member might only recall the speaker's hair color. shares the hair color of the speaker. Often the mind creates schemas so that it can remember concepts efficiently and quickly (O’Hair. I will use the example of an obesity discussion in a small town. 1997). they might form expectations. People integrate information taking different factors and processing levels into account. so I would try to stay open-minded but well-prepared. Wiemann. 1997). If the audience member. not what they said. A self-fulfilling prophecy happens if a speaker thinks that their audience will react in a particular way to what they're saying. People do not just hear something and then understand it. Information about a person. If a speaker pays too much attention to how an audience will receive them. To help explain the nine different factors involved in communication processing. so they change their presentation to cause this reaction (O’Hair et al. or several people. I cannot always know . place. If I wanted to address an audience. A person might also process information mindlessly. or thing is sorted and stored in a schema. A speaker needs to keep in mind that many possibilities can occur during a presentation. This is what happens when a person mentally notes information. 1997).. Some speakers suffer with self-fulfilling prophecies.. Friedrich. Sometimes an audience uses selective perception to keep track of some aspects of a person.

Taking our earlier example in mind. and in the audience. 1997). A listener with a low cognitive load cannot pay attention to. many subjects at once (O’Hair et al.. If the speaker knew about the townspeople's attributes. or save carbonated drinks for special occasions. I would give my audience written materials after the presentation. Attributions are the “personal characteristics” that make a person the way that they are (O’Hair et al. the speaker needs to know about their audience's attributions. Even if an audience does not respond well to what a speaker has to say.. while some audiences will simply ask for more information about my topic. A speaker needs to keep in mind that their audience might have a hard time remembering what they are talking about (O’Hair et al. Another factor to a person's attributions are any memory problems that they might have.Communication Processing 3 what my audience will want to hear from me – some audiences will disagree.. In case this is is a problem. they would realize that many people in the town. The information must also be interesting enough to leave people operating on a higher complexity paying attention. they might get a bad reaction to this information. A speaker needs to keep their remarks contained to the subject they are addressing so that they do not confuse listeners with a low cognitive load. or make connections between. Sometimes the audience members are not operating at a high cognitive complexity. Cognitive complexity refers to the level of information that a person can perceive (O’Hair et al. 1997). if a speaker tells the town people that carbonated beverages are likely to contribute to the town's obesity problem. This level can be low or high. 1997). 1997). but instead switch to a diet version of their favorite soft drink. If I . If this were the case. I would not suggest that this audience give up soft drinks. are likely employed by a local soft drink company. A speaker needs to address the audience at the lowest possible cognitive complexity so that no one is left out..

the speaker can still reach them if they use the right channels. A speaker needs to have a goal when they talk to an audience.. The goal is what a speaker wants to achieve with their presentation (O’Hair et al. . give a speech for them to listen to. I want to inspire my audience to make healthy lifestyle choices through the information that I provide them with. it will help them to summarize your points at the end of your presentation. To meet everyone's communication needs. 1997). If an audience member has a very low cognitive load. they must also pay attention to the culture of the audience. 1997). offer a chance for audiences to participate in my presentation. The culture of an audience cannot let a speaker make assumptions about the audience that they are addressing. Even if a speaker addresses all channels of communication. If a person in the audience cannot quite keep track of the points that you were making.Communication Processing 4 were speaking I would try to stick to a single topic and go through all of the points that I am addressing before I moved onto the next item. a speaker cannot assume that a Hispanic person would be more interested in healthy recipes if they are also ethnic recipes. Presentation are the most effective when a speaker considers their audience. If you keep your audience is mind.. and also give them written materials for them to look at later. I will show them visual aids. When telling townspeople about healthy cooking. Channels are the different ways that information can be conveyed (O’Hair et al. Speakers need to pay as much attention to how they deliver information as they do to what the information is. In the example above. Everyone learns things better from different ways of communicating. it is much more likely that they will pay attention to the message that you want to deliver.

Communication Processing 5 .

M. & Wiemann.. O.. Boston: Bedford/St. (1997). W. Competent communication (2nd Ed. J.. G. Martin’s .). Wiemann. Friedrich. D.Communication Processing 6 References O’Hair. M.

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