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á 
 
j It is a $5billion industry
j The products can be categorized as
follows:-
White Goods
Kitchen Appliances / Brown Goods
Consumer Electronics
Π   

j By 2013, the industry is estimated to be


about $5.7billion
j Expected to grow at 20%
 |  

  ·okia
  LG Electronics
  Philips
  Titan
  Samsung
  Whirlpool
  Siemens
  Sony
  Videocon
  Bluestar
  
Strong Distribution ·etwork
Manufacturing Edge
Market Positioning and Branding
Innovation in Advertising and
Promotions
Attractive Locations
 
Income growth
Availability of financing schemes
Increased affordability of products
Increasing share of organized retail
·ew variants of products
Product pricing
0    
j igh-end color TV¶s
j Split AC¶s
j Mobile phones
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j ü 

Color TV sets ± 30%
Refrigerators ± 18%
AC¶s ± 13%
Washing machines ± 5%
Others ± 34%
 |   
j Inbound Logistics
j Operations
j Outbound Logistics
j Marketing and Sales
j Service
  
  

  
· 
j ºinnish multinational communications
company
j ºounder ± ºredrick Idestam
j ºounded in the year 1865 at Tampere,
ºinland
j ± Espoo, ºinland

j Worldwide sales ± ¼40894m

j ·et sales in India ± ¼2809m


å 
Mobile Phones
Smart Phones

·okia 1100 handset is the worlds top selling


consumer electronics product
Strengths:-
Large distribution network
Wide product range

Weakness:-
Pricing
Products not user friendly
Î   
j Worlds second largest manufacturer of TV
sets
j Established in 1958 as Goldstar
j LG was a merger of 2 Korean companies
Lucky and Goldstar
j ± Seoul, South Korea
j Worldwide sales of $12.4b in second quarter
of 2010
j Turnover of Rs13089 crores in India in 2009
j Eyes turnover of Rs15000 crores in 2010
j Launched in India ± 1997
j Over 300 employees in India
å 
TV¶s
DVD Players
Refrigerators
Washing Machines
AC¶s
Mobiles
Achieves record sales of 2mn DVD writers in
2008
0  
j C·BC Awaaz Consumer Award for Most
Preferred Brand ± Consumer Electronics and
ome Appliances(2008)
j 4P¶s Award for Most Admired M·C in India
å 
j ºounded in 1891
j ºounders ± Anton and Gerard Philips
j Initially manufactured carbon filament lamps
j ± Amsterdam, ·etherlands
j Worldwide sales of ¼23.18 billion
j 123,800 employees in more than 60 countries
j Launched in India ± 1930 at Kolkata
j Over 4000 employees
å 
j Lighting Devices
j Medical Systems
j Domestic Appliances
   
j Electric Shaver (1950)
j Compact Cassette (1962)
j VCR(1972)
 
j Worlds largest electronics company
j ºounded ± 1938 by Lee Byung-Chull
j ± Samsung Town, Seoul, South Korea
j Worldwide revenue - $117.4billion
j Operations in India ± Dec 1995
j Revenue of $2.2 billion in 2009
å 
j TV¶s
j Refrigerators
j Mobile Phones
ë 
j ºortune 500 company
j Established ± 1911
j ± Benton Charter Township, Michigan,
USA
j Annual sales of $20billion in 2009
j Entered Indian market ± late 1980
j JV with TVS Group
j Annual turnover Rs1719 crores
j Voted Product of the year in 2009
j Award for Best Innovative Product in
Refrigerator category

j ºounded in Berlin in 1847
j ºounder ± Werner Von Siemens
j Revenue worldwide - ¼76.651 billion
j Business volume in India Rs11,800 crores
j 19 manufacturing plants
j Products
earing Instruments
ome Appliances
 
j Japanese multinational conglomerate
j ºounded ± May 7 1946
j ºounders ± Masaru Ibuka and Akio Morita
j ± Minato, Tokyo, Japan
j Started operations in India ± ·ov 1994
j 25% market share in India
j 240 exclusive outlets
   
j Indian industrial conglomerate
j 3rd largest picture tube manufacturer
j ºounded in 1979 by ·andlal Madhavlal Dhoot
j ± Aurangabad, Maharashtra, India
j Annual turnover - $4.1 billion
å 
TV
Refrigerator
Washing machine
UPS / Inverter
 In 2009 Videocon introduced TV¶s with built-in
DT satellite receiver
^  
j India¶s largest central air conditioning
company
j ºounded ± 1943 by Mohan T Advani
j Annual turnover ± Rs 2574 crores
j Market leader ± Commercial refrigeration
equipment
å 
AC
Refrigerator
Water Cooler
å   
j ºormerly known as Matsushita Electric Co.
Ltd
j ºounded ± 1918 by Konosuke Matsushita
j  ± Kadoma, Osaka, Japan
j ·et sales of $79.4 billion, for the year ended
march 2010
j Awarded SS IS01 4001:2004 for
Environmental Excellence
j Strengths
Strong brand equity
Good supply chain
Innovation

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