Submitted to : Swati Sharma Faculty, Rbs

Submitted by: Avtar Singh Anil Kumar Pankaj Kumar Sham Singh

Advertising is a general phrase used for the announcements made by sellers to promote the sales of their products.WHAT IS ADVERTISING Advertising is any paid form of non personal presentation and promotion of goods. services & ideas by an identified sponsor. .

Key areas of debate regarding society and advertising are:  Deception  Manipulation  Taste . It has to therefore follow the social norms.Social aspects of advertising Advertising as a part of firm s marketing effort operates in the society.

separately considered. may be literally truthful . According to federal trade commission of the USAUSAAdvertising as a whole must not create a misleading impression although every statement.Social aspects of advertising Deception: it refers not only to the information content in advertising but may also arise from misplace emphasis in presentations.

Manipulation is done through emotional appeals. .The freedom of choice of consumers :is restricted by the power of advertising since it can manipulate buyers into making a decision against their will or interest. These companies can utilize advanced and very scientific advertising techniques and thus make an impression on consumers.Social aspects of advertising Manipulation :.

a) Sources of distaste b) Sexual Appeals c) Shock advertising . tasteless. irritating.Social aspects of advertising Taste:Taste:.Sometimes ads are offensive. boring and so on.

Social aspects of advertising Some examples of the Advertisements with social aspects:aspects: Grow-more-trees advertisements Grow-more Drink milk  Eat healthy food. eat eggs  Mother s milk is best for the baby  Say no to drugs every time  Get your child vaccinations in times .

It should not:not: show anti-national feelings anti contain misleading information about the product  Violate government rules .Legal aspects of advertising The government in each country has to make sure that advertisements appearing do not flaunt of their rules & regulations.

price. date of expiry should be mentioned on the packing case . manufacturing date.Legal aspects of advertising Some examples of the Advertisements with legal aspects:aspects: Get your car checked for pollution  Drinks & driving do not mix  Weight.

Ethical aspects of advertising Ethics are the moral standards against which behavior is judged Key areas of debate regarding ethics and advertising are:  Truth in advertising  Advertising to children  Advertising controversial products .

Ethical aspects of advertising Truth in Advertising  Deception is making false or misleading statements.  Puffery (commercial exaggeration) is legal. (commercial exaggeration)  Cannot legislate against emotional appeals .

 Persuasion to children creates child-parent childconflicts.  Children are inexperienced and easy prey.Ethical aspects of advertising Advertising to Children Issues  Advertising promotes superficiality and materialism in children.  What does the literature say about kid s abilities to process persuasive information? .

gambling and lotteries are product categories of greatest concern.Ethical aspects of advertising Advertising Controversial Products  Critics question the targeting of minorities. Tobacco. alcohol.  How does the concept of primary demand provide insights here?  What does the literature say about advertising s impact on these product categories? .

Economic aspects of advertising Making Consumers Aware of Products and Services Providing Consumers With Information to Use to Make Purchase Decisions Encouraging Consumption and Fostering Economic Growth .

Economic aspects of advertising Effects on Consumer Choice  Differentiation  Brand Loyalty Effects on Competition   Barriers to entry Economies of scale Effects on product costs and prices Advertising as an expense that increases the cost of products  Increased differentiation  .


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