Scheme of Examination
MASTER OF BUSINESS ADMINISTRATION (M B A)
Academic Session 2006 - 2007
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
G URU GOBIND SINGH INDRAPRASTHA UNIVERSITY
Kashmere Gate, Delhi - 110 006 (INDIA). www.ipu.ac.in
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA)
Criteria for Internal Assessment
The internal assessment of the students (out of 40 marks) shall be as per the criteria given below: 1. Class Test-I (Individual Term Paper/Written Assignment/Project) 2. Class Test-II 15 marks 15 marks
(Will be a written test to be conducted on the date communicated by the University for the Class Test – II, except for the Fourth Semester where the dates will be decided by the concerned institutes/school).
3. Individual Presentation/Viva-Voce/Group Discussion
Record to be maintained by faculty and made available to the examination branch of the University, if required.
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA)
Code No. MS 101 MS 103 MS 105 MS 107 MS 109 MS 111 MS 113 MS 151 Paper Management Process & Organizational Behaviour Quantitative Methods Managerial Economics Accounting for Management IT for Managers Business Communication Business Environment IT for Managers Lab. Total L T/P Credits 4 4 4 4 3 4 4 27 2 2 4 4 4 4 3 4 4 1 28
M ASTER OF BUSINESS ADMINISTRATION (MBA)
Code No. MS 102 MS 104 MS 106 MS 108 MS 110 MS 112 MS 114 MS 116 Paper Management of Technology.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Innovation and Change Financial Management Marketing Management Business Research Operations Management Human Resources Management E-Business Managerial Skills Development (NUES) Total L T/P Credits 4 4 4 4 4 4 4 2 30 4 4 4 4 4 4 4 2 30
Three elective papers must be taken in the third semester and two elective papers in the fourth semester from the area selected for major specialization.Industrial Relations and Labor Laws MS 229 .Compensation Management MS 227 . and Documentation MS 245 . INFORMATION TECHNOLOGY AND SYSTEMS MS 233 . Paper MS 201 Summer Training Project MS 203 MS 205 MS 207 Management of International Business Information Systems Management Entrepreneurship and Small Business Development Elective – I Elective – II Elective – III Elective – IV Elective – V Total L T/P Credits 3 4 4 4 3 3 3 3 3 27 4 4 4 3 3 3 3 3 30
Note: 1. Procedures.Database Management Systems MS 251 .Financial Markets and Institutions MS 221 . All students must specialize in one major and one minor area.International Marketing MS 215 – Services Marketing II.International Financial Management MS 219 . FINANCE MS 217 .Database Management Systems Lab.Network Applications and Management MS 239 .Performance Appraisal and Management IV. (This paper is based on MS 239 and is part of it) V.Sales and Distribution Management MS 213 .Training and Developments Systems and Practices MS 231 .International Business Environment MS 243 .WTO and Intellectual Property Rights MS 247 .Consumer Behavior MS 211 . GLOBAL BUSINESS MANAGEMENT MS 241 . 2.Systems Analysis and Design MS 235 .Enterprise Resource Planning MS 237 .Security Analysis and Investment Management MS 223 – Corporate Tax Planning III. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) THIRD SEMESTER
LIST OF ELECTIVES I.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.International Economics 5
. MARKETING MS 209 . Five papers must be taken for the major area and three papers for the minor area of specialization. HUMAN RESOURCE MANAGEMENT MS 225 . Import Policies.
MARKETING MS 208 – Retail Management MS 210 .
Total Credits = 109 To obtain the degree a student shall require 104 Credits.
.Mergers. Acquisitions and Corporate Restructuring MS 218 .Strategic Human Resource Management MS 222 .Team Building in Organizations INFORMATION TECHNOLOGY AND SYSTEMS MS 226 – Front End Design Tools MS 252 – Front End Design Tools Lab.Project Planning and Analysis MS 216 . MS 202 MS 204 MS 206 Strategic Management Project Report Business Intelligence and Applications Elective – I Elective – II Elective – III Total Paper L T/P Credits 3 3 3 3 3 12 3 6 3 3 3 3 21
Note: Syllabus for the Fourth Semester papers shall be completed by February 28 th every year and for the remaining period the students shall continue to work on the assigned project. (This paper is based on MS 226 and is part it) MS 228 .Global Competitiveness and Strategic Alliances MS 234 .Web Technologies MS 254 – Web Technologies Lab.Foreign Language
III.Distribution and Logistics for International Business MS 236 . (This paper is based on MS 230 and is part it) GLOBAL BUSINESS MANAGEMENT MS 232 .
LIST OF ELECTIVES I.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Advertising and Brand Management MS 212 – Rural and Social Marketing FINANCE MS 214 . DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) FOURTH SEMESTER
IV.Organizational Development MS 224 .Insurance and Risk Management HUMAN RESOURCE MANAGEMENT MS 220 .Software Project Management MS 230 .
(13 Hours) Organization Behavior: An Introduction. Attitudes and Values. D (2002). Behavioural Dynamics Individual Determinants of Organization. Personality.P. & Decenzo. (2002). Fundamental of Management. Motivation. 3. Prentice Hall of India. et. Management of Change. Organization Structure & Design. International Edition.
3. Tasks and Responsibilities of a Professional Manager. Management By Objectives. Organisational Behaviour. Problem Solving Techniques. (15 Hours)
2. Decision-Making Types and Models. Group Dynamics and Interpersonal Relations. Processes.
Objectives: This course is designed to expose the students to fundamental concepts of management.
Text Books: 1.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Controlling: Process and Techniques. 2. Job Anxiety and Stress.al. (12 Hours) Organizational Structure and Process Organizational Culture and Climate. Management of Organizational Conflicts. Management. Stoner.
. Robbins. Leadership and Theories and Styles. Management Approaches. (16 Hours) Planning and Controlling Planning Types and Process. Course Contents: 1. S. Behaviour: Perception. McGraw Hill. Luthans. Pearson Education. F (2004). Managerial Ethos. Managerial Skills. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Management Process & Organisational Behaviour
Course Code: MS 101 L -4 Credits . and Managerial Communication. Learning. Introduction Meaning and Nature of Management. its processes and behavioural dynamics in organizations.
Reference Books: 1. 2. 3. Weiss, J.W. (reprint of 2002). Organizational Behavior & Change. Managing Diversity, Crosscultural Dynamics & Ethics. Vikas Publishing House Pvt. Ltd. Pettinger, R (2002). Introduction to Management. Palgrave McMillan. Pareek, U (2004). Understanding Organisational Behaviour. Oxford University Press.
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Quantitative Methods
Course Code: MS 103 L- 4 Credits - 4 Objectives: To expose students to Quantitative Technique in management decision-making. Course Contents: Section 1 (16 hours) • Descriptive Statistics: - Presentation of data, Measures of Central tendency • Probability (Concept, Theorems, Conditional Probability, Bayes’ Theorem) • Probability Distribution (Discrete and Continuous) • Correlation and Regression Section 2 (10 hours) • Linear Programming: Graphical Solution and Simplex Method, Duality • Sensitivity Analysis Section 3 (20 hours) • Decision Theory (Decision Under certainty, risk and Uncertainty, Marginal Analysis, Decision tree Analysis) • Game Theory (Pure and Mixed Strategy, Graphical, Dominance and Algebraic Method) • Transportation Problems (Initial Basic Feasible Solution, Test for Optimality and Transshipment) • Assignment Problem Section 4 (10 hours) • Network Analysis (PERT & CPM) • Cost Analysis and Resource Allocation • Queuing Model (M/M/1/∞/FIFO)(2 hr) Textbooks: 1. Hillier, F. S. & Hillier, M. S. (2005), Introduction to Management Science. Tata McGraw Hill. 2. Gupta S.P & Gupta, M.P (2003) Statistical Methods. Sultan Chand & Sons, New Delhi. Reference Books : 1. Taha, H. A. (7th ed. 2002). Operation Research: An introduction. Pearson Education New Delhi 2. Vohra, N.D (2003). Quantitative Techniques in Management. Tata McGraw Hill, New Delhi
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Economics
Course Code: MS-105 L-4 Credits - 4
Objectives: The course is aimed at building a perspective necessary for the application of modern economic concepts, precepts, tools and techniques in evaluating business decisions taken by a firm. The course will also look at recent developments in business in the context of economic theory. Course Contents: 1. Introduction: Nature, Scope and Significance of Managerial Economics, its Relationship with other Disciplines, Role of Managerial Economics in Decision Making, Decision Making under Risk and Uncertainty. (10 Hours) Cardinal and Ordinal Approaches to Consumer
Consumer Behaviour and Demand Analysis:
Behaviour, Demand Functions, Determinants of Demand, Elasticity of Demand, Derivation of market Demand, Demand Estimation and Forecasting. 3 (15 Hours)
Theory of Production and Cost: Managerial uses of Production Function, Short Run and Long Run Production Analysis, Isoquants, Optimal Combination of Inputs, Empirical Estimation of Production Functions; Traditional and Modern Theory of Cost in Short and Long Runs, Economies of Scale and Economies of Scope, Empirical Estimation of Cost Function. (14 Hours)
Theory and Behaviour of Firm: Profit Maximization, Alternative Objectives of Business Firms, Price Output decisions under Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly, Pricing Policies and Methods, Strategic Behaviour of Firms and Game Theory:Nash Equilibrium, Prisoner’s Dilemma – Price and Non-price Competition. (17 Hours)
Text Books: 1. 2. Christopher R. Thomas & S. Charles Maurice (2006), Managerial Economics, Tata McGraw Hill, New Delhi. Truett & Truett (2004). Managerial Economics. John Wiley & Sons Inc.
A. Mc Graw-Hill. Managerial Economics in a Global Economy. Keating Berry and Wilson. G. Managerial Economics: Text & Cases.3. Brijwasi Book
Reference Books: 1. (2004). D. 3. (2004). Managerial Economics. 2. Managerial Economics: Micro Economic. Craig & Cris.L. Salvatore. J H. Micro Economics for Management Students. Biztantra Publication. Gupta.N. L W (2004). Chaturvedi. & Gupta S. 4. (2003). H. 4. R. OUP. (2003). Dholakia. New Delhi.S. Pearson Education (Singapore) Ltd. New Delhi. Irwin. (2003). McGraw Hill. & Oza. An Economic Foundation for Business Deciion.
.D. Distributors and Publishers.H.
Profit and Loss Account. Balanced Scorecard. Reports to be Annexed.
4. 2. 2003). Nature of Accounting Information: Scope of Accounting. Setting of Reorder Level. Over and under Absorption.. (2003). Performance Budgeting. N. Material Cost Accounting. (14 Hours)
2. Subsidiary Books. (14 Hours) Cost Accounting: Objectives. Powerhouse. (2004). DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Accounting for Management
Course Code: MS 107 L-4 Credits .4
Objectives: The course aims at enabling students to understand the basic accounting principles and techniques of preparing & presenting the accounts for users of accounting information. Standard Costing and Variance Analysis. Classification of Capital and Revenue. Manufacturing Account. EOQ. Overhead Cost Allocations. Financial and Cost Accounting. Classification of Budget. Cost Accounting. Classification of Cost. Introduction to Activity Base Costing.N. Ledger Posting. Operating Costing (Transportation. Prentice Hall of India. Job and Contract Costing. Preparation of Trial Balance. Life Cycle Costing. Responsibility Accounting. Fixed Assets and Depreciation Accounting. Sultan Chand & Sons. Ashish K. Bhattacharya. Remuneration and Incentive Schemes. (2nd ed. Labour Cost Accounting. Maximum Level. Vikas Publication.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Principles & Standards. Perpetual Inventory Control. Course Contents: 1. Accounting concepts. Minimum Level. (14 Hours) Decision Making Techniques: Cost Volume Profit Analysis. Uniform Costing. Arora. Maheshwari. Management Accounting for Decision Making and Control. The course also familiarize the students with the basic cost and management accounting concepts and their applications in managerial decision making. 3. Accounting Cycle. S.
Text Books: 1. M. Financial Accounting for Business Managers. Trading Account. Inventory Valuation. Reconciliation of Financial and Cost Accounting (14 Hours) Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control. EVA and Performance Measurement. Rectification of Error. ABC Analysis.
3. Balance Sheet (with adjustments). Preparation of Final Accounts. Preparation of Cost Sheet. Journalisation. Hospitals). Targeting Costing.
2. Financial Management. 4. (8 th ed.K (4th ed.
Maheshwari. 2004). Problems & Cases. M. (2004).Reference Books:
1.N.. S.Y. and Jain.
3. I & II. Advanced Accountancy – Vol. 2004-Vol-II).
. New Delhi. S.. Accounting Standards (Latest). Tata McGraw Hill Company. Text. Vikas Publishing House. New
Khan. Maheshwari.. Corporate Accounting for Managers. Delhi. P. 2004 – Vol-I) & (9th ed. Vikas Publishing House.N. ICAI.
K. Production and Operation Management Systems. (12 Hours) Functional and Enterprise Systems: Management Information Systems. Intranets and Extranets. Logic Gates. P. BPB Publications. Boolean Algebra. TMH Rajaraman.
4. Turban. Norton. Introduction to Information Systems. Network Topologies. Computer Fundamentals. The Internet. Multiprogramming and Real time Systems) DBMS: Traditional File Environment. (2004). Introduction to information technology. Binary Arithmetic. Constraints. (2003). Data Models. Operating Systems. Computer Hardware and Number System: . Computer Memory. B. (2001). V. Priti Sinha (2002). James.03
Objectives: The primary objective of this course is to familiarize the student with basic concepts of information technology and their applications to business processes. SQL queries. Number System and Arithmetic: Binary. Sinha. 1. Accounting and Finance Systems. Network Architectures-The OSI Model.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.. P. Introduction to Information Technology. 3. Types of Operating Systems (Batch Processing. A. Transaction Processing Information Systems. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) IT for Managers
Course Code: MS 109 L – 3 P-0 Credits . Computer Software: Application and System Software. Database Management Systems Concepts. Services provided by Internet. Programming Languages and their Classification. Ram. Computer Hierarchy. Compilers and Interpreters. Rainer and Potter (2003).Functions of Operating Systems. O’Brien (2005).CPU. Output Technologies. (10 Hours) 2. 2. Input Technologies. Introduction to computers. PHI. ER Modeling. 2. Assemblers. 3. World Wide Web. Intranet and Extranets: Operation of the Internet.
Text Books: 1. (8 Hours)
3. Octal and Hexadecimal Number System. Human Resources Management Systems. (12 Hours) Telecommunication and Networks: Types of Telecommunication Networks. Creating Web Pages using HTML. Telecommunications Media. Foundation of computing. Multitasking. Marketing and Sales Systems. TMH
Reference Books: 1. John Wiley and sons. New Age Publications
Effective Listening (15 Hours) Applications of Communication (a) (b) (c) (d) Writing a Summer Project Report Writing CVs & Application Letters Group Discussions & Interviews The Employment Interview
3. Advertisements. of Communication. and Press Releases. Report Writing.4 Credits . Public Relations. Important Parameters in Communication (a) The Cross Cultural Dimensions of Business Communication (b) Technology and Communication (c) Ethical & Legal Issues in Business Communication (d) Mass Communication: Mass Communication & Promotion Strategies. Preparing Minutes of Meetings. Executive Summary of Documents (b) Non-verbal Communication (c) Oral Communication: Art of Public Speaking. Media Mix. Publicity. This course will help students in understanding the principles & techniques of business communication. Commercial Letters. Importance and Role Communication Process. The
(10 Hours) 2. Speech Writing. Course Contents: 1. Theory of Communication: Nature.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (10 Hours) 4. Forms of Communication (a) Written Communication: Principles of Effective Written Communication. Barriers and Gateways to Communication.4
Objectives: To train students to enhance their skills in written as well as oral Communication through practical conduct of this course. Newsletters. Business Negotiation: Negotiation Process & its Management (07 Hours)
M ASTER OF BUSINESS ADMINISTRATION (MBA) Business Communication
Course Code: MS 111 L.
(2003). Dryden Press.P. Chicago. (1998). Lesikar. Ltd. New York. Effective Communication. Panton. (2004). P. New Delhi. R. 3. Business Communications: From Process to Product. (1987). New Delhi.E. Pan Mcmillan. V.Text Books: 1. Scot. Contemporary Business Communication. Prentice Hall of
.V. Tata McGraw Hill Publishing Company Ltd. Ludlow. & Bovee. J. (1993). F. McGraw Hill. & Flatley. 2.P. Basic Business Communication Skills for Empowering the Internet Generation. (2005). 3. R. G. L. Adair. & Branchaw. Biztantra. Thill. Excellence in Business Communication. Reference Books: 1. & India Pvt. J. Bowman. The Essence of Effective Communications. J. O. 2. M.
S. New Delhi. (1st Edition 1999). Excel Books. Law of Partnership and Sale of Goods Act. Suresh. Business Law (2004). 3. Memorandum and Articles of Association. 4. Elements of Indian Law and Judicial System : Law of Contract – Formation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Incorporation of a Company. Consumer protection Act.
Course Contents: 1.C. P. S. Monthly Bulletin. K. Economic Survey. Reserve Bank of India. Trends and Issues. Sultan Chand and Sons. Govt. Liberalization. Environment Protection Acts.K.N. of India – Latest Issue. A Manual of Business Law. (1998). New Delhi Tulsian. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Business Environment
Course Code: MS 113 L-4 Credit -4 Objectives: The purpose of this course is to acquaint students with various laws. New Delhi. forces and regulatory measures governing business operations in India. Monetary and fiscal policies. 2. Privatisation and Globalisation of Indian (10 Hours)
2. (22 Hours) Regulatory Business Laws: Industrial and Licensing policy (Latest).
Reference Books: 1. (10 Hours)
Text Books: 1.K. Himalaya Publishing House. Maheshwari. Tuteja. (12 Hours) New Economic Environment: Economy. 3.
3. Law for Managers. (2005). Mumbai
. Himalaya Publishing House. Prominent Labour Laws and a Brief Description of Regulatory Provisions. Negotiable Instruments Act. 2.R. Business Law for Management. S. Vitiating Elements. Performance and Discharge of Contract. Competition Law. Bedi. and Maheshwari. Bulchandani. 1881. Company Law – Types of Companies.
Monetary and Fiscal Environment: Securities and Exchange Board of India (SEBI) and investors’ protection. 4. Business Environment (2004). Tata McGraw – Hill. New Delhi. Foreign Exchange Management Act. New Delhi (Latest Edition).
. Basic HTML Tags. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) IT for Managers Lab. and SQL Queries.
Course Code: MS 151 L – 0 P-2 Credits .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.01
Lab will be based on Operating System Commands.
Structure. Managing Strategic Innovation & Change. P. Technology Transfer & Joint Ventures Abroad. Azad. Personal Imperatives for Change. Butterwork Heinemann. Technological Forecasting and Perspective Planning in Business Enterprises. Forces. Innovation Management. & Lawrence. Technology Acquisition and Absorption. R. Diagnosing Organizational Capability to Change-strategy. Managing Transformations. Technology Exports / Joint venture Abroad. Building Culture for Change. Global Trends in Technology Management. Jones T. New York. Models. R. Innovation Strategies. Technology Life Cycles. Managing Lateral Thinking. 3. Oxford University Press. Innovation. Innovation and Change
Course Code: MS 102 L-4 Credits-4
Objectives: This course is designed to help students to understand the importance of managing technology. (18 Hours) Change Management: Understanding the Nature. Systems and People. Tushman. (1997). India. Importance. Concurrent Engineering. Course Contents: 1. innovation and change at the firm’s level and also at the national level.
3. USA. Types of Change. (2003). (12 Hours) Creative and Lateral Thinking Management: Creative Thinking.(2000). Technology Management : Understanding Technology and its Relationship with Wealth of Nations and Firms Specific Knowledge. M.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Process Innovation.L. Deep & Deep Publications. (18 Hours) Innovations Management: Invention vs.
Text Books: 1. Problem Solving. Economics of Innovation. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Management of Technology. 2.R. Change Imperatives of New Technologies. K. (08 Hours)
2. Innovating at the Edge: How Organizations Evolve and Embed Innovation Capability. U.
India. Amidon. Carnall.Reference Books: 1. D. (2001). Richard. 2. C. M. “Technology Information Forecasting & Assessment Council” (TIFAC) Telecommunication: Technology Vision 2020. Change Management Tool Kit. India. (2003). 4. USA. C. D. TIFAC. Singapore. Technology. Human and Society: Towards a Sustainable World. New Delhi. 3. New Delhi.
. Innovation Strategy for the Knowledge Economy: The Kan Awakening. (1997). Butterwork-Heinemann. Academic Press. Thomson Learning Press. (1997).
2. Inventories (Including Risk Analysis) and Receivables.Conventional and DCF Methods. (14 Hours) Capital Budgeting . Financial Management. Leverages. Time Value of Money including Pension Funds. Walter Model. Chandra (6th ed. 2004). M. Financial Management – Principles & Practice. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Financial Management
Course Code: MS 104 L-4 Credits . Net Operating Income Approach. New Delhi. (9th ed. Independent and Dependent Risk Analysis. Sultan Chand & Sons. Tata McGraw Hill. vital tools and techniques applicable for financial decision making by a business firm. Generation of Internal Funds. Capital Structure. Y.. Financial Management: Theory and Practice. Problems & Cases. Prasanna. Text. Planning of Development of Funds Through Management of Assets . Nature and Scope of Financial Management. Decision Tree. Cost of Capital. Financial Objectives.
4. Ratio Analysis (14 Hours) Planning for Sources of Finance (Domestic and International). Khan.4
Objectives: The course is aimed at building an understanding of concepts.
Text Books: 1.
3.Fixed and Current: Working Capital Management. Funds Flow Analysis.. Capital Gearing/Debt-Equity Ratio. Risk Analysis and Capital Budgeting-Certainty Equivalent Factor. Gordon Model. Impact of Financial and Economical Environment on Financial Management.
3. (14 Hours) Retained Earning Vs. Risk Adjusted Discounting Rate. MM Approach. 2004). Course Contents: 1. 2. S. Cash Flow Statement and its Interpretation (AS-3). (4th ed. Lintner Model. Operating Cycle..
. Basic International Capital Budgeting. Dividend Decision.N. Tata McGraw Hill Company. K. Net Income Approach. and Jain P.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Maheshwari. Inflation and Capital Budgeting. 2004). Management of Cash (Various Theoretical Models). Traditional Approach and MM Approach.
New Delhi. (2004). 2005). S. 2. 3. Management Accounting and Financial Control. Sultan Chand &
Maheshwari. Sons.. Maheshwari. Financial Accounting a Managerial Perspective. New Delhi.. Narayana Swamy (2nd Ed. Corporate Accounting for Managers. Sultan Chand & Sons. 2004).
. Principles of Management Accounting. 4.N. (14th ed. S.N.. S. Vikas Publishing House. Maheshwari. 2004). (14th ed. Prentice Hall of India.Reference Books: 1.N.
New Product Development Process. Policies and Strategies. (14 Hours) Marketing Organization and Control: Emerging Trends and Issues in Marketing – Consumerism. 2. processes and techniques of managing the marketing operations of a firm. Prentice Hall of India. Distribution Channel Decisions-Types and Functions of Intermediaries. Concept of Marketing Mix. Pricing Decisions. Marketing Management: Analysis. Product Life Cycle. and Williom. Rural Marketing. Social Marketing. (2003). W. philosophies. Selection and Management of Intermediaries. J. Marketing Management. Market Analysis: Understanding Marketing Environment. E.4 Credits .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Direct and Online Marketing. (13th Edition. Determinants of Price. Major Product Decisions. S. Marketing Management Process.
Course Contents: 1. Targeting and Positioning. Consumer and Organisation Buyer Behaviour.
4. Bruce. Tata McGrawHill.. Promotion Tools-Advertising.
. Philip Kotler. Nature and Scope of Marketing. Types of Products. Brand Management. J. Personal Selling.
Text Books: 1. Publicity and Sales Promotion. New Delhi. (14 Hours) Product Planning and Pricing: Product Concept. Market Measurement. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Marketing Management
Course Code : MS 106 L. (14 Hours)
Michael. Marketing Philosophies.4
Objectives: The course aims at making students understand concepts. Planning. J. Introduction to Marketing : Meaning. Green Marketing. 2004). Pricing Process. (14 Hours) Promotion and Distribution decisions: Communication Process. Implementation & Control.
3. Market Segmentation.
M.. 2004. William. Boone and David L. PHI. New Delhi. Ferrell (2005). Contemporary Marketing. Publishers.References Books: 1. Kurtz (2001). and O. Biztantra. 2. 4. 3. Marketing Management: Text and Cases. Louis E. Harcourt Collye
Douglas. John Wiley and Sons. Darymple & Leonard J. Pride. Parsons (2002). Marketing: Concepts and Strategies.C. Principles of Marketing Management.
. J. Seventh Edition. Kotler and Armstrong (2004).
Richard. 2. Interpretation and Report Preparation Data Editing and Coding. Introduction to Business Research Definition. Secondary and Primary Data.
Reference Books: 1. Marketing Research. (4th Edition. Donald. 2.
. Tabulation. Pearson Education Pvt. Business Research Methods.
Text Books: 1. PHI.Factor Analysis. Online Data Sources and Research. Probability and Non-probability Sampling Methods. Primary Data Collection Instruments – Questionnaire Designing and Testing. (14 Hours)
2. (2004). Hypothesis Formulation. Hypothesis Testing. Qualitative Research. Schedule. McGraw Hill.4 Credits . Nature and Scope of Business Research. S. Multi Dimensional Scaling. Conjoint Analysis. (14 Hours) Sample Design Defining the Universe and Sampling Unit. Sample Size Determination. Malhotra. 2004). Naresh K. Advanced Data Analysis Techniques. (14 Hours) Research Design and Data Collection Types of Research Design. Delhi. Sampling Frame. Determination of Information Needs. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Business Research
Course Code: MS 108 L . tools and techniques in order to facilitate managerial decision-making. Tata
Kothari C. R. Analysis of Variance. Scaling Techniques and Attitude Measurement. Course Contents: 1.
4.4 Objectives: The course aims at equipping students with an understanding of the research process. Problem Identification and Definition. Research Methodology Methods and Techniques. (14 Hours) Data Analysis. Report Preparation and Presentation. I Levin (2003). Discriminant Analysis. Wishwa Prakashan. Developing Research Proposal. Ethical issues in Research.R. Statistics for Management. Schindler (2003).
3. Data Collection and Survey Errors. Cooper and Parmela. Cluster Analysis. Ltd.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Observation Methods. The Research Process.
Nature & Scope of Operation/ Production Management. Stages in Product Design process. ISO (9000&14000 Series). S. Purchase Management. Process Control. to acquaint them with application of discipline to deal with real life business problem. Section 3 (18 hours)
Forecasting & Capacity Planning.
. Manufacturing & Theory of Constraint. Just in Time (JIT) & lean system Section 2 (14 hours)
Product Design & Process Selection. Cost of Quality. Inventory Management. Control Chart (X . Methods & Strategy. Advantages and Disadvantages. Relationship with other functional areas. Production and Operation Management. Methods of Forecasting. Capacity Requirement Planning. Krajewski & Ritzman (2004). Supply Chain Management. Section 4 (14 hours)
Quality Management. Statistical Quality Control: Variable & Attribute. Quality: Definition. LTPD. Overview of Operation Planning. Work measurement.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Recent trend in Operation Management. Course Contents: Section 1 (10 hours)
Introduction to Operation Management. Value Analysis. Scheduling. Facility location & Layout: Types. Prentice Hall of India. Quality awards.Concepts .N (2005). a & b risk ) Total Quality Management (TQM)
Text Books: 1. Job design. Dimension. Operation Management – Strategy and Analysis. Continuous improvement (Kaizen). Production strategies. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Operations Management
Course Code: MS 110 L-4 Credit-4
Objectives: The Course is designed to make student understand the strategic significance of Operation management. Types of Production System. 2. Characteristics. Charry. Aggregate Production Planning. np and C chart ) Acceptance Sampling Operating Charactestic Curve (AQL . Limited. R . p . MRP. John Willy & Sons Asia Pvt .
Reference Books: 1. Operation Management. E and Ebert. 2. Pal Grave McMillan (Case Study). R. Terry Hill (2005). Adam Jr. (1998).. Production and Operation Management.
John Wiley. 3. Scope and Limitation. Competency Based Training and Assessment. Business Process Reengineering and Role of HRM. Ivancevich.
Text Books: 1. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Human Resource Management
Course Code: MS 112 L-4 Credits:4
Objectives: This Course will aid the students in having a clear understanding about the concepts. Fundamentals of Human Resource Management. Promotion and Reward Policies. John M. Industry or Government. S. Total Quality Management and Employee Empowerment. Job Analysis. Pearson Education.
3. P.. This paper may include the following: • Historic Development • Examination of Current Issues • Exploration of the Actual or Expected Impact on Employees. Presentation of Available Alternatives if Applicable and • References
2. Course Contents: 1.. 2005). Human Resource Management. maintaining and promoting a motivated force in an organization. (18 Hours) Strategic Human Resource Management. (20 Hours) Research Project: Each Student will write a scholarly research paper on a specific Human Resource Management issue of his choice. Job Evaluation: Concept. Motivational Model.
4. Processes Involved in HRM. Induction and placement. Human Resource Management(HRM) : A Macro Level Scenario. and Robbins. Tata McGraw Hill. Human Resource Information System. DeCenzo. methods and techniques and issues involved in managing human resource so as to facilitate employing. Learning Organization. Human Resource Management. Transfer. Concept of Human Resource Management. Performance and Potential Appraisal. Human Resource Audit and Human Resource Accounting.
. Training and Development . Compensation. (8th ed. Methods and Techniques of Forecasting the Demand and Supply of Manpower. D.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. A. Dessler Gary (2004). (18 Hours) Issues and Experiences: Selection and Recruitment. (2003). 2.
and James B. Bizantra. and Saiyadain. A. New Delhi. Tata McGraw-Hill. M.Reference Books: 1.. Fisher Cythia D. Schoenfeldt Lyle F. Monappa. Personnel Management. (2001).
. Human Resource Management. Shaw (2004). 2.
Electronic Commerce Models. Strategies for Business over Web.
M ASTER OF BUSINESS ADMINISTRATION (MBA)
Course code: MS 114 L-4 Credits: 4 Objectives: The course imparts understanding of the concepts and various application issues of e-business like Internet infrastructure. Emerging Trends in e-Business. Prominent Cryptographic Applications. Components of Electronic Data Interchange. SSL. 2 Schneider Gary P. Mobile Commerce. Tata McGraw Hill. David (2000).
3. New Delhi. Learning. Digital Certificates. Internet based Business Models. Web Based Tools for Electronic Commerce. Course Contents: 1. Electronic Fund Transfer. Internet Applications. e-Commerce Strategy. Encryption.
. Tata McGraw Hill. payment systems and various online strategies for e-business. Electronic Payment System. Security Protocols over Public Networks: HTTP. Public Key and Private Key Cryptography. Thomson
3 Bajaj. Digital Signatures. Types of Electronic Commerce. Technologies and Applications. E-Commerce in India. (12 Hours) e-Business Applications & Strategies Business Models & Revenue Models over Internet.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Electronic Data Interchange. Extranets. Kamlesh K and Nag. Electronic Data Interchange Communication Process. Firewall as Security Control. Internet Architectures. and Perry. Public Key Infrastructure (PKI) for Security. security over internet. Business Applications on Intranet. Internet. Smart Cards and Electronic Payment Systems. (18 Hours) Security Threats to e-business Security Overview.
Text Books: 1 Whitley. Electronic Commerce Threats. Debjani (Ist Edition 1999). Types of Electronic Payment Systems. Publishing Company Ltd. Infrastructure Issues in EPS. (16 Hours) Electronic Payment System Concept of Money. eGovernance. Electronic Commerce. Electronic Commerce. (10 Hours)
2. Introduction to e-business: Electronic Business. Cryptography. Digital Commerce. James T (1st Edition 2000). Intranet. Value Chains in Electronic Commerce.. Composition of Intranet. E-Commerce: The Cutting Edge of Business. World Wide Web.
Edition 1999). Electronic Commerce Opportunity & Challenges. Addison Wesley. E-Commerce Strategies. Designing Systems for Internet Commerce. Idea Group Publishing.Reference Books: 1 Treese G. Delhi. Lawrance (Ist. E-commerce Real Issues & Cases. Michel (Ist Edition. Winfield & Stewart C. Prentice Hall of India.M. Thomson Learning. & Raisinghania (Ist Edition 2000). USA.
3 Rehman S. 4 Knapp C. 2 Trepper Charles (Ist Edition 2000). 2003).
Framing Advertisements. Exercises on Corporate Writing. Preparing Press Notes. (07 Hours) Strengthening Oral Communication: Role Playing. Poster Making.2
Objectives: This course will focus on overall Personality Development of students by enhancing their communication skills. Captions. Slogans. (07 Hours) 3.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. shaping their attitudes and behaviours and ultimately preparing them for Corporate roles. Debates and Quiz. (07 Hours)
4. Creative Writing. Course Contents: 1 2 Strengthening Oral Communication: Presentations and Extempore.
. (07 Hours) Group Discussion and Mock Interviews . Strengthening Written Communication: Case Studies. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Managerial Skill Development (Non University Examination)
Course Code: MS 116 L-2 Credits.
M ASTER OF BUSINESS ADMINISTRATION (MBA) Summer Training Project
Course Code: MS 201 L-0 Credits-3
All the students will submit their Summer Training Project Reports (in duplicate) within a period of one month in the concerned institute/school. The evaluation of the remaining 60 marks shall be made by external
examiner appointed by the University who shall evaluate on the basis of presentation and the assessment report received from the organization where student has undergone Summer Training. The supervisor in the organization under whose guidance the summer training is carried out will be required to grade the student’s project in the format prescribed by the university (Annexure – A). this period shall be counted from the last date of completion of their Summer Training. with whom they shall be in continuous touch during the training period.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Each student will be attached with one internal project guide. The internal project guide will be required to evaluate (out of 40 marks) on the basis of the assessment report provided by the organization where the Summer Training has been completed and his/her own assessment about the work done by the student.
Ability to work in a team 4. Technical knowledge gathered about the industry and the job he/she was involved. Ability to relate theoretical learning to the practical training 7. 2.
Assessor’s Overall rating Assessor’s Name: Designation: Organization name and address: Email id: Contact No:
. Communication Skills : Oral / Written / Listening skills 3. pleasing manners. Ability to take initiative 5.
1. Punctuality Any other comments_____________________________________________________. the ability to instill trust. His/her ability and willingness to put in hard work 14.) 13. In what ways do you consider the student to be valuable to the organization? Consider the student’s value in term of: (a) Qualification (b) Skills and abilities (c) Activities/ Roles performed 15. Documentation skills 11. Ability to develop a healthy long term relationship with client 6. Sense of Responsibility 12. Ability to grasp new ideas and knowledge 9. Creativity and ability to innovate with respect to work methods & procedures 8. Presentations skills 10. etc. Acceptability (patience.Annexure – A
Student’s Name: Programme: You are requested to provide your opinion on the following parameters.
John D. Lasserre.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Tata McGraw Hill. Economic. International Business. (2005). International Strategic Alliances. Global Mergers and Acquisition.
4. Thakur. Wiley India. (14 Hours)
2. Philippe (2005). Global Operations Management. Future of International Management in the East. McGraw Hill Inc. Pearson Education. Motivation. Daniels. Ecological and Technological Facing Business and their Management. 2. R. Hodgetts. Lee H. Burton & Gene. Cultural Adaptation through Sensitivity Training. and Radebaugh. Strategy in the Internationalization of Business.
3. International Management. Nature and Scope of International Management: Introduction to International Business. Hofstede Study. (14 Hours) Formulating Strategy for International Management: Strategy as a Concept. International Management: Managing across boarders and culture. Course Contents: 1. Reasons for Going International. 3. and Luthens. Global Strategic Management.
Text Books: 1.. India’s Attractiveness for International Business. F. Palgrave McMillan. Emerging Models of Strategic Management in International Context. International Management. International Entry Modes.
Reference Books: 1. Concept and Definition of International Management. Their Advantages and Disadvantages. Leadership Issues. Political. Basic Models for Organization Design in Context of Global Dimensions. Human Resource Issues in Developing and Maintaining an Effective Work Force. Edward T Hall Study. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Management of International Business
Course Code: MS 203 L-4 Credits-4
Objectives: The objective of this course is to enable the students to manage business when the Organizations are exposed to international business environment. Legal. Managing Diversity within and Across Culture. Implementing Global Strategy. (14 Hours) Environment Facing Business: Cultural Environment facing Business. (14 Hours) Organizing and Controlling for International Competitiveness: International Human Resource Management-concept and Dimensions. Entry Barriers. M. (2003). 2. Deresky (2003). E (2002). Global Challenges. Achieving and Sustaining International Competitive Advantage.
Text Books: 1. Management Support Systems. Procurement Options – Make or Buy decisions. (14 Hours) Research Project: (14 Hours) Each student will write a research paper on a specific Information System related issue of their choice.
3. Strategic Role of Information Systems. Software Needs. MIS: Managing the Digital Firm. Tata McGraw Hill. Kenneth. (2001).
References Books: 1. J. Risks in Information Systems. Integrating Information Systems with Business Strategy. Method of Identifying Applications. Information Systems for Strategic Management: Competitive Strategy Concepts. O’Brien (2005). (14 Hours) Planning for Information Systems: Identification of Applications. 2. John Wiley and Sons. Introductio n to Information Systems. Outsourcing as an Option. Tata McGraw Hill. Pearson Education.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Course Contents: 1. Resource Requirements for Information Systems: Hardware and Capacity Planning. Customer Relationship Management. James. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Information Systems Management
Course Code: MS 205 L-4 Credits-4
Objectives: The objective of this course is to expose the students to the managerial issues relating to information systems and help them identify and evaluate various options in this regard. and Strategic Information Systems Framework. Jawadekar. Introduction to Data Warehousing. Business Planning Systems and Critical Success Factors. Information Technology for Management: Making Connections for Strategic Advantage. W.
4. Types of Information Systems: Operations Support Systems. S. Emerging Concepts in Information System Design and Application. and Wetherbe. Meaning and Role of Information Systems. Value Chain Analysis. Presentation of available Alternatives if Applicable • References
2. Laudon and Jane Laudon (2005). ERP. E. E. A.. Industry or Government. (14 Hours) Emerging Concepts and Issues in Information Systems: Supply Chain Management. McLean. Management Information Systems. (2004). This paper may include the following: • Historic Development • Examination of Current Issues • Exploration of the Actual or Expected Impact on Employees. Data Mining and its Applications. Expert Systems. and Knowledge Management Systems.
Project Report Preparation. DIC. Entrepreneurship and Economic Development. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Entrepreneurship and Small Business Development (ESBD)
Course Code : MS 207 L-4 Credits . Finance Management. Course Contents: 1. State Financial Corporation SIC. (14 Hours)
4. Manager Vs. Human Resource Management. Aruna (2003). Traits/Qualities of an Entrepreneurs. Desai. Delhi. 2. Marketing Management. Specimen of Project Report. Conducting Feasibility Studies. Entrepreneurial Training. Case Studies-At least 4 (four) in whole course. Export Marketing. SIDO. Production Management.
Objectives: The Course Aims at Instituting Entrepreneurship Skills in the Students by giving an overview of who the entrepreneurs are and what competences are needed to become an Entrepreneur or Entrepreneur. Objective. SIDBI. Entrepreneur. (14 Hours)
Text Books: 1. Scope. Factor Affecting Entrepreneurial Growth – Economic. Machinery and Equipment Selection. Sources of Information. Rationale. Non-Economic Factors. Role of Support Institutions and Management of Small Business : Director of Industries. Criteria to Select a Product. Entrepreneurial Competencies. NSIC. Entrepreneurship Management. Kaulgud. (14 Hours) 3. Himalaya Publishing House. Vikas Publishing House. Classification and Types of Entrepreneurs. Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale. Small-Scale Industries and Entrepreneurship. Project Planning and Scheduling using Networking Techniques of PERT / CPM. The Course aims at giving insights into the Management of Small Family Business. Delhi. SISI. Project Finalization. based on 3S Model: Stimulate.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Role of SSI in Economic Development of India. Entrepreneurship: Concept and Definitions. Methods of Project Appraisal. Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and Identification. Vasant (2003). (14 Hours)
2. EDP Programmes. Registration. Entrepreneur. SSI. NOC from Pollution Board. NISBUD. Sustain and Support so that a spirit of Entrepreneurship can be inculcated among the student participants. Small Industries Development Corporation (SIDC).
Sterling Publication Pvt..3. Ravi (2003). Singapore. 2. Jaico Books Publishing House. Galgotia Publishers. Theduri (2004). Balaraju. 3. Uttam Nagar. Entrepreneurship Ideas in Action.
. Ltd. 4.
References Books: 1. Entrepreneurial Success: A Psychological Study. New Delhi.. Delhi. David.
Cynthia. Thomson Asia Pvt. Chandra. Akansha Publishing House. Greene (2004). L. A Guide to Entrepreneurship. Entrepreneurship Development: An Analytical Study. Taneja (2004). Otes (2004). Entrepreneurship. Ltd. New Delhi.
Schiffman L. Role of Involvement.G. D.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies. New Delhi. Online Customer Behavior.C.
. Consumer Behaviour. Basic Model of Consumer Behavior. Irwin McGraw-Hill.
References Books: 1. I. the various external and internal factors that influence consumer behaviour and to apply this understanding to the development of marketing strategy. Thomson South-Western. Customer Behaviour-A Managerial Perspective. & Roger. (12 Hours) 2. (10 Hours) Text Books: 1. (10 Hours) 4.3
Objectives: This course aims at enabling students to understand the process of consumer behavior. (2005). Post Purchase Behavior and Customer Satisfaction.. 9th Edition. Biztantra. 2003). Hawkins. J. and Kenneth. New Delhi. Diffusion of Innovations. and Kanuk L. & Mittal. (2nd ed. Models of Consumer Behavior. New York. Consumer Behaviour. External Determinants of Consumer Behavior: Influence of Culture and Subculture. D ELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Consumer Behaviour
Course Code : MS 209 L-3 Credits . B. (10 Hours) 3. Consumer Values and Lifestyles. Information Search. Assel Henry. Attention and Perception. Prentice Hall of India. Researching Consumer Behavior.L. Reference Groups and Family Influences. Consumer Attitudes – Formation and Change. Alternative Evaluation and Selection. 2. Buying Decision Process.. Social Class. (2001).
2. Consumer Learning. J. Course Contents: 1. Problem Recognition – Methods of Problem Solving. N. Personality and Self Concept. Outlet Selection and Purchase. B. Individual Determinants of Consumer Behaviour: Role of Motivation. Seth. A. Consumer Behaviour-Building
. Selection and Motivation of Intermediaries. Control and Customer Service. & Cundiff. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Integration of Sales and Distribution Strategy. (2001). (10 Hours) 4. A. Case Studies. Multichannel Marketing Systems. (2003). Distribution System and Logistics: Physical Distribution System – Decision Areas. Channel Dynamics – Vertical Marketing Systems. Prentice Hall of India. Recruiting and Selecting Sales Personnel. R. Personal Selling Process and Approaches. the sales and distribution function needs to be properly managed which incorporates understanding of various concepts. Pearson Education. Delhi. P. Govoni. which the course aims to provide to the student participants. Logistics Integration for Customer Satisfaction. Marketing Channels. R. Anderson E. (10 Hours) 3. Sales Territory Design. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Sales & Distribution Management
Course Code: MS 211 L-3 Credits-3
Objectives: The course aims to impart skills and knowledge needed to manage sales force and distribution function so as to gain competitive advantage.E. Ethical and Legal Issues in Sales Management. Motivating the Sales Force. Distribution Costs. (10 Hours) 2. Training Sales Personnel. W. Channel Conflict and Management. Horizontal Marketing Systems. Logistics Introduction – Functional Areas of Logistics. Control and Management.T. Introduction to Sales Management: The Sales Management Function – Scope and Importance. Evaluating Sales Performance. Sales Force Management: Sales Force Job Analysis and Description. (12 Hours) Text Books: 1. E. Sales Force Compensation. Sales Organization Structure. Coughlan A. Still. Stern L..W and Ansary A.
. Their Characteristics. The Evolving Face of Personal Selling.. Course Contents: 1. Distribution Planning and Control: Role and Function of Intermediaries. Supply Chain Management (SCM). N. As a successful marketer. Sales Forecasting. Distribution Analysis. Different Modes of Transport in India. Sales Management.
Reference Books: 1. Stanton, William J. etc. (2001). Management of Sales Force. Irwin, Chicago. 2. Spiro, R. (2004), Management of a Sales Force, 11 th Edition, Pearson Education.
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) International Marketing
Course Code : MS 213 L-3 Credits - 3
Objectives: The course aims at making students understand the concept and techniques of international marketing and train them to develop and implement plans and marketing strategies for entering into international markets and managing overseas operations. Course Contents: 1. International Marketing: Meaning, Nature and Importance; International Marketing Orientation: E.P.R.G. – Approach: An overview of the International Marketing Management Process; International Marketing Environment. International Market Segmentation and Positioning; Screening and Selection of Markets; International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances. (10 Hours) 2. International Product and Pricing Strategies: Product Designing: Product Standardization Vs. Adaptation; Managing Product Line, International Trade Product Life Cycle, New Product Development; Pricing for International Markets: Factors Affecting International Price Determination; Price Quotations and Terms of Sale. (10 Hours) 3. Managing International Distribution and Promotion: Distribution Channel Strategy – International Distribution Channels, their Roles and Functions; Selection and Management of Overseas Agents; International Distribution Logistics; Planning for Trade Fairs and Exhibitions; International Promotion Mix – Advertising and other Modes of Communication. (10 Hours) 4. Emerging Trends in International Marketing: Regionalism v/s Multilaterism; Trade Blocks; Important Grouping in the World; Legal Dimensions in International Marketing (Role of WTO); Marketing Research for Identifying Opportunities in International Markets. (12 Hours) Case Studies Text Books: 1. Cateora, Philip R. and Graham John L.(2005). International Marketing. Tata McGraw- Hill Edition. 2. Terpstra, Vern and Sarathy, Ravi (2000). International Marketing. The Dryden Press, Chicago.
Reference Books: 1. Keegan, Warren J. (7th Edition, 2002). Global Marketing Management. Pearson Education , New Delhi. 2. Kotabe Masaaki and Helsen Kristiaan (2nd Edition, 2001). Global Marketing Management. John Wiley & Sons (Asia) Pte Ltd. 3. Onkvisit, Sak and Shaw, John J. (2004). Edition, Prentice Hall. International Marketing: Analysis and Strategy,
4. Varshney, R. L. and Bhattacharya, B. (2001). International Marketing: An Indian Perspectives. Sultan Chand, New Delhi.
New Delhi. Service Process. Customer Expectations and Perceptions. Lovelock C. (10 Hours)
2. Tata McGraw Hill. 2. Service Recovery.G. Managing Service Personnel. (12 Hours) Marketing Applications in Select Service Industries: Hospitality Services.
. Essential of Service Marketing: Concepts Strategies and Cases.
Reference Books: 1. Tourism Services. Services Distribution Management. Hoffman.
Text Books: 1. J. and Clow K. Delhi. Services Marketing Process. Employee and Customer Role in Service Delivery.
Objectives: This course aims at enabling students to apply marketing concepts and principles to the unique challenges and opportunities of services marketing to create customer value. (5th ed. & Wirtz. 3rd Edition. L. Defining and Measuring Customer Satisfaction. Thomson South Western. Classification of Services and Marketing Implications. Defining and Measuring Service Quality (Servequal and Servepref). 2. A. 2004). D.
3. E. J. Zeithaml V. Meaning and Nature of Services. Technology. Services Marketing.. Service Marketing: People. Banking Services. Managing the Integrated Services Communication Mix. Pearson Education. (2003). Strategy. GAPs Model. Health and Insurance Services.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Services Marketing. Physical Evidence and Servicescape. (2003). & Bateson. Biztantra. H. Introduction to Services Marketing: Growing Importance of Services Sector. (10 Hours) Services Marketing Mix: Services Design and Development. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Services Marketing
Course Code: MS 215 L-3 Credits. E. Pricing of services. J. Service Blueprinting. and Bitner M. (2003). (10 Hours) Understanding Customers buying Considerations and Behaviour. Course Contents: 1. Kurtz D. K.
Exchange Rate Determination: Structural Models of Exchange Rate Determination. Capital Market. 2. Textbooks: 1. Foreign Exchange Risk Exposure: Types of Risk. Role of Finance Manager in Global context. Foreign Exchange Market: Nature. Apte. 4. 3. – International Financial Management (Tata Mcgraw–Hill) Sharan – International Financial Management (Prentice–Hall) Vij M – International Financial Management (Excel Books) Shapiro – Multinational Financial Management (Prentice–Hall) L–3 Credits: 3
. Role SEBI. Analysis & Interpretation. Exchange Rate Forecasting. 2. Global Financial Environment: Overview. Foreign Investment Decision: International Project Appraisal.G. Repositioning of Funds. Euro Currency Market. The Exchange Rate of Rupee. Structure. Exchange Rate Risk & Cost of Capital. The Risk management Process: Hedging. Structure. Types of Derivatives. International Joint Ventures. 4. Exchange rate quotation & Arbitrage. Options. Futures. Foreign Exchange Market in India: Nature. Balance of Payments : Understandings. Spot & Forward. P. Swaps. Types of transactions. FDI & FII in India. Operations & Limitations. IMF. International Monetary System: Exchange Rate Regimes. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA)
International Financial Management Course Code: MS 217 Course Contents: 1.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 3. A review of NPV Approach. EURO Market.
Consortium Loaning. (2004).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Marcia Millon (5th ed. Venture Capital.M. Maximum Permissible Banking Finance. Tata McGraw Hill. Recent Development. Narasimham Committee Reports. and to make critical appraisal of the working of the specific financial institutions of India. Markets for Commercial Paper & Certificate of Deposits. Disinvestment. 2005). (08 Hours)
Text Books: 1. Financial Institutes & Markets. Non-performing Assets.. Bhall. Anthony. Financial Markets in India: Indian Money Markets and Recent Reforms Call Money Market. Mutual Funds.
operational policies and practices of the prominent Financial Markets and Institutions. (10 Hours)
4. Credit Gaps and Credit Rating.. their structure and functioning in the changing economic scenario.
3. Meaning and Importance of Financial Institutions and Banks in the Emerging New Environment of Privatisation and Globalisation. New Delhi. Merchant Banking. Interest Rate Analysis. 2004). (12 Hours) 3. Treasury Bills Market. Asset Classifications. Anmol. Management of Commercial Banks. Income Recognition Provisioning and Capital Adequacy Norms. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Financial Markets and Institutions
Course code: MS 219 L-3 Credits-3
Objectives: The objective of the course is to give the students an insight into the principles. Investment Trust Companies – Economics of Investment Trust Companies. Course Contents: 1. Risk and Inflation. (12 Hours) 2. Commercial Bills Market. Financial & Banking Institutions: Role. Financial Institutions Management.
. 2. L. Regulatory Framework of NBFC. Cornett. Bhalla. A Detailed Critical Appraisal of UTI in the Indian Financial System. NBFC: Activities and Role of NBFC. Managing International Investment and Finance. Saunders. Recent Developments in Capital Markets in India. Loan Pricing. Yield Curve. Tata McGraw Hill. K. Funds Flow Analysis. (4th ed. V. Role of SEBI.
Frederics. Prentice Hall. 2. Stanley. Financial Institutions and Markets. Eakins. Kohn. 2006). (2002). 3.
. Mishkim.Reference Books: 1. Meir (2000). Financial Markets Institutions. Frank J. Fabozzi. Tata McGraw Hill. G (5th ed.. Prentice Hall. Foundations of Financial Markets and Institutions.
Valuation of Securities. Decision Process. V. Ltd. Notion of Dominance. Chand & Co. Securities Market line.
Course Contents: 1. Investment: Meaning. Efficient Market Hypothesis. Tata McGraw Hill. Portfolio Beta. Capital Market Line. Portfolio Selection and Portfolio Theories – Markowitz Model and Capital Assets Pricing Model. Environment. Investment Analysis and Portfolio Management. Concept of Beta. Portfolio Revision and Performance Evaluation of Managed Portfolios. (12 Hours)
2. (10 Hours) Techniques of Risk Measurement and their Application and Portfolio Evaluation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Dow Jones Theory. Market Risk. to make aware about the functioning of securities market alongside the theories and concepts involved in portfolio management. 2003).
. etc. Bhalla. and Technical Analysis. Investment Management. Economy. Industry and Company Analysis. Portfolio Reconstruction. Default Risk. (9th ed. Nature and Scope.. S.
3. Treynor Ratio: Jensen’s Alpha. (10 Hours) Security Analysis: Fundamental Analysis. New Delhi. Classification of Beta-Geared and Ungeared Beta. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Security Analysis and Investment Management
Course Code: MS 221 L-3 Credits: 3
Objectives: The basic objective of the course is to acquaint the students in respect to the investment decisions related to financial assets. Sharp Ratio.
4. Measurement of Systematic and Unsystematic Risk. Portfolio Revision. the risks and the returns involved. Investment Risks – Interest Risk. Inflation Risk.K. 2.
Text Books: 1. Chandra Prasanna (2002). Project Beta. (10 Hours) Portfolio Analysis. Security Analysis and Portfolio Management.
2.Reference Books: 1. Punithavathy. Publishing House.
. (2003).A. Pandian Publishing House. Security Analysis and Portfolio Management. (6th ed. Vikas
Avdhani. V.. 2003). Security Analysis and Portfolio Management.
Issue of Bonus Shares. A. Bombay. Systematic Approach to Income Tax. Kanga. Tata McGraw Hill.
. Course Contents: Introductory: Definitions. 5. Srinivas E. 3. Deductions from Gross Total Income. Tax considerations in respect of specific managerial decisions like Make or Buy. Avoidance of Double Taxation Agreements.K. Penalties and Prosecutions. Tax Planning relating to: Amalgamations and Mergers of Companies. N. A. Bhagwati Prasad. Close or Continue. Sale in Domestic Markets or Exports. Tax Planning with reference to: Location of Undertaking. and Palkhivala. 4. Direct Taxes: Law and Practices. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Corporate Tax Planning
Course Code: MS 223 L-3 Credits: 3
Objective: The basic objective of this course is to provide an in-depth insight into the concept of corporate tax planning and to equip the students with a reasonable knowledge of tax planning devices. Dividend Policy.. Managerial Remuneration. Special Provisions relating to Tax on Distributed Profits of Domestic Companies. Amalgamations of Companies and fiscal Incentives. N. Delhi. G. Bharat Law House. Allahabad. Computation of Taxable Income. Ahuja. Wishwa Prakashan. Handbook of Corporate Tax Planning. Minimum Alternate Tax on Companies. Advance Tax. Direct Taxes Law & Practice. & Gupta. Inter Corporate Dividends and Transfers. M. Ownership Pattern. Own or Lease. Singhania. Textbooks: 1. Tripathi. Income Tax. The focus is exclusively on income tax. Type of Activity. 2. B. Tax Mana gement: Filing of Returns and Assessments. Taxation of Companies: Special Provisions in Computation of Profits from Business. Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion. Capital Budgeting Decisions. Residential status. TDS. Ravi.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Advance Rulings. Taxman. Foreign Collaboration and Joint Ventures. K. J. Heads of Income. V. New Delhi. Appeals and Revisions..
Handbook of Wage and Salary Administration. (10 Hours) “Job Evaluation” Job Description and Job Specification: Job Analysis & Its Process. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Compensation Management
Course Code: MS 225 L-3 Credits . Richard I. Introduction to Compensation: Compensation Defined. Discrimination in Labor Market. public services and other forms of organizations and to impart skills in designing. 1. (2004).
3. Micton. Intrinsic Rewards Cafeteria Style Compensation. London. Compensation Strategy Monetary & Non-Monetary Rewards. Venkatratnam.
Course Contents: 1. analyzing and restructuring compensation packages related systems. Internal and External Equity in Reward Management. (10 Hours) Compensation for Chief Executives and Other Employees: Guidelines of Companies Act Relating to CEO Compensation. Excel Books. Harcourt College
Bergmann & Publications. Role of Wage Board & Pay Commissions.3
Objectives: The course is designed to promote understanding of issues related to the compensation or rewarding Human Resources in the Corporate Sector. Methods of Job Evaluation.
. (2002).S. Knowledge Based Compensation. Ltd. (2002). Goals of Compensation System. Thomas. Prentice Hall of India Pvt.
Text Books: 1. (2003). ESOP’s. International Compensation. Henderson. Competency Based Compensation (12 Hours)
4. Incentive Plans. Quality in Labor Market.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. policies and strategies. Compensation Decision Making. C. R. Compensation Management: Rewarding Performance. Team Compensation. J. Fringe Benefits and Supplementary Compensation (10 Hours) Compensation for Workers: Wage Theories. Reference Books:
1. Evolution of Modern Day Labor Force. 2. Different Components of Compensation Package. EVA Reward Management in TNC’s. Rethinking Rewards and Incentive Management.
(10 Hours) Legal Framework of Industrial Relations: Settlement Machinery for Industrial Disputes: Conciliation. 2. Industrial Relations. The Factory’s Act 1948.
Text Books: 1. Introduction to Industrial Relations: The Concept Industrial Relations. P. Beaumont. The Future Direction of Industrial Relations. Collective Bargaining: Importance. Palgrave Mcmillan. The Dynamics of Employee Relations. & Turnbull. Ethical Codes.
3. Understanding Work & Employment: Industrial Relations in Transition. Forms. (2000).
Reference Books: 1. Discipline & Grievance Management: Forms and Handling of Misconduct. Tata McGraw Hill. Bareja. The Industrial Dispute Act 1947. Blyton. (2004). Ackers. P. Arbitration & Adjudication. (12 Hours) Interactions & Outcomes in Industrial Relations: Employee Involvement & Participation : Concept.
4. (1995). The Dynamic Context of Industrial Relations: Globalization and the National Economy. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Industrial Relations and the Labour Laws
Course Code: MS 227 L-3 Credits-3
Objectives: The Management of employees. & Wilkinson. remains a central feature of organizational life. J. The Actors in Employee Relations : Management. A. The Maternity Benefits Act 1961.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Responses to Competitive Pressures. International Labor Organization (ILO): Objectives. Monappa. Oxford: Oxford University Press. Industrial Law. Changes in Employment Practices. Unions and the State. 2. The Future of Employment Relations.K. Arun (2002). B. London: Sage. This course is an attempt to understand the conceptual and practical aspects of employee relations at the macro and micro levels. Role of Trade Union in Industrial Relations. Objectives and Forms.
. both individually and collectively. (2003). P. Process of Negotiation and Recent Trends in Collective Bargaining. Structure and Procedure for Admission as a Member. P. (10 Hours) Industrial Relations & The Emerging Scenario: Industrial Relations & Technological Change. Managing Without Unions. (10 Hours)
2. Course Contents: 1. 3. Legislation : The Trade Unions Act 1926. Galgotia Publishing House.
The persons involved in uprating management skills pose issues of design and delivery and review of training requirements. O’ Connor. (2005).
Text Books: 1.
4. Sources of Knowledge / Skill acquisition. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Training & Developments: Systems & Practices
Course Code: MS 229 L-3 Credits-3
Objectives: This Course aims at educating students on important of training needs and issue of human resource development in organization. Understanding Learning Concepts. T & D to Lifetime Education. (10 Hours)
2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.) Training Methods. (10 Hours) Training Design & Evaluation: Understanding & Developing the Objectives of Training. Raymond Noe. Reward Systems. (10 Hours) Training Needs Analysis: The Process and Approaches of TNA. Team Work for Conducting Training Needs Analysis. Training for Organizations. The Learning Organisation. Pre-training Communication etc. Facilitation of Training with Focus on Trainee (Motivation of Trainee. TNA and Training Process Design. Course Contents: 1. EDP’s / Seminars and Conferences. Browner & Delaney (2003). Reinforcement. Thompson Learning Press. Symposia. Types of management Development Programmes.) Facilitation of Transfer with Focus on Organization Intervention (Supervisor Support. A. 2. Systematic Model. Models of Training. Trainer Support. Implementation and Evaluation of Training Programme.
3. Training with Focus on Training Design (Learning Environment. Peer Support. Training as Consultancy. McGraw Hill Publication. Climate etc. Goalsetting). which also stands the objective of the given course. The Transitional Model. Employees Training and Development”. (12 Hours) Management Development: Approaches to Management Development. Introduction: The Changing Organizations.
. HR and the Training Functions.
& Thacker. P. J. W.
. A Handbook for Training Strategy. M. Blanchard. P. Lynton Rolf. Jaico Publishing House.Reference Books: 1. Sage Publication. (2001). Strategies and Practices. Effective Training: Systems. Prentice Hall. Training for Organisational Transformation. & Pareek. Sloman. 2. Udai (2000). (1998). N. 3. New Jersey.
(10 Hours) Performance Audit: Developing Performance Standards – DRA’s Process. Uses of Performance Appraisal. Chadha. Performance – Related Pay. Kogan Page. Who Conducts Appraisals.
Text Books: 1. (2003). Personnel Management in India
Mathis. Course Contents: 1. Thomson Asia Pte. 3. Philosophy Behind Performance Management. Appraising for Recognition & Reward. Managing Human Resources and Enterprises.
Reference Books: 1.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (2004). Ltd. Potential Appraisal. Singapore. Conducting Performance Reviews. (2004). R. 2. Human Resource Management. Human Resource Management. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Performance Appraisal & Management
Course Code: MS 231 L-3 Credits-3
Objectives: The objective of the course is to apprise the students about the importance of performance appraisal and informed them of how organizations manage performance. (12 Hours) Various Aspects of Performance Appraisal: Identifying and Measuring Employee Performance. L & Jackson. R. e-HR Managing 360 Degree. G. Introduction to Performance Management and Performance Appraisal: Foundations of Performance Appraisal. (10 Hours)
2.. Methods for Appraising Performance.. Galgotia Publishing Company. Dessler. Armstrong (1999). Performance Management Process-Conceptual Model and its Application. H.S. Dwivedi.
4. The course also touches on the latest issues relating to not only appraising staff but also managing their performance. P. McMillan India Ltd. Singapore. J. Pearson Education Pte.
3. Ltd. Performance Management: It’s About Performing – Not Just Appraising.
. Performance Management Documentation. (2000). Michael. Performance Management. (10 Hours) Feedback Counseling and Coaching: Ongoing Mentoring and Protege Development. 2. Annual Stock Taking.
• Program Design: Structure Chart. and Testing: Object Concepts. Implementation. PostImplementation Activities. Analysis. Designing Tests. Design. Use Case Diagrams. Section 2: (10 Hours) • Systems Analysis: Developing an Analysis Plan. Statechart Diagrams. • System Design: Physical Data Flow Diagrams.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Section 3: (10 Hours) • User Interface Structure Design: User Interface Design Principles and Processes. Prototyping. Program Specification. Global and Security Issues. Conversion Strategies. • Installation: System Installation Process. RAD. Physical Entity Relationship Diagrams. Project Staffing. • Systems Development Methodologies: Structured Design. • Project Management: Creating a Work Plan.
. DeMarco and Yourdan). Controlling the Project. JAD. Use Case Diagrams. Introduction to the Unified Modeling Language. • Project Initiation: Identifying Business Value. • Architecture Design: Computing Architectures. Feasibility Analysis. Course Contents: Section 1: (10 Hours) • Systems Development Life Cycle: Planning. User Interface Design Components. Managing Programming. • Process Modeling: Data Flow Diagrams (Gane and Sarson. • Project Team Roles and Skills. • Data Storage Design: File and Database Formats. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Systems Analysis and Design
Course Code: MS 233 L-3 P-0 Credits: 3
Objectives: To teach techniques and approaches to students so that they may analyze and develop business systems more effectively and efficiently. Developing Documentation. Section 4: (12 Hours) • Object-Oriented Analysis and Design. Change Management. Sequence Diagrams. Optimization for Data Storage and Data Access. • Data Modeling: Entity Relationship Diagrams. Infrastructure Design. • Construction: System Construction Process. Class Diagrams.
. John Wiley & Sons. S.Text Books: 1. Software Engineering: A Practitioner’s Approach. Bentley (2000). Roger. Pressman (2001). Irwin
2. Systems Analysis and Design: An Applied Approach. Dewitz (2002). System and McGraw-Hill. D. Whitten and Lonnie D. McGraw-Hill. Sandra. System Analysis and Design McGraw-Hill. L. Methods. and the Transition to Objects. Reference Books: 1. Jeffrey. Alan Dennis and Barbara H. 2. Wixom (2002).
DSS. Enterprise Integration Application Tools for ERP. ERP in India. ERP and CRM. ERP: Enterprise Perspective: An Overview. Quality Management. and Venket. Materials Management. Human Resource.K. Implementation methodology.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. ERP Demystified. Process modeling for ERP Systems. Alexis. Business Process Reengineering. Krishna. Plant Maintenance. 1997). ERP Concepts and Practices. (12 Hours) 4. ERP: A Managerial perspective. 3. ERP Culture. Resource Management. ERP drivers. 2. OLAP (On Line Analytical Processing). (10 Hours)
Text Books: 1.. N. ERP and SCM. ERP: Key Issues: ERP and E-Commerce. Key ERP Consultants in India. Sales and Distribution. Communication in ERP Systems. Relationship between ERP & BPR. Features of ERP. 1999). Production. ERP in Public Sector Enterprises. (12 Hours) 3. ERP Implementation Life Cycle. Operations Support System. (Ist edition.
. Network Structure of ERP System. PHI Publications. MIS Integration.K. ERP Selection Issues. Transaction Processing System. (8 Hours) 2. ERP: System Perspective: Management Information System. Pre and Post Implementation Issues. Sadagopan. ERP Project Management & Monitoring. Leon (Ist Edition. ERP Work flow. Trends in ERP. ERP Vendors. (Ist Edition. Garg. 2000). Finance. (On Line Transaction Processing). OLTP.
Course Contents: 1. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Enterprise Resource Planning
Course Code: MS 235 L-3 Credits: 3
Objectives: This course aims at providing overall knowledge regarding the concepts and structure of ERP systems and imparts necessary managerial skills for ERP implementation in a business enterprise. S. V. Tata McGraw Hill. ERP: Resource Management Perspective: Business Modules in ERP Packages. Tata McGraw Hill. Future Directions in ERP.
Reference Books: 1. Imhoff. 2000). Shankar. Galgotia Publications. 2001). G. 4. Parag & Sharma. S. A. Ravi & Jaiswal. Langenalter. Press. Loftis Lisa & Geiger. Enterprise Resource Planning. Gary (1st Edition. Sunil (Ist Edition. St. (Ist Edition. Lucie
2. 1999). Enterprise Resource Planning: A Manager’s
. USA. 1999). Building the Customer Centric Enterprise. Diwan. Enterprise Resources Planning and Beyond. C. Excel Books. 3. Guide. Jonathan (Ist Edition. John Wiley & Sons.
Addison Wesley. Network Management. Token Ring (IEEE 802. 2. Circuit-switched and Packet-switched Services. Network Management: Design of Business Networks. S. FDDI. Local Area Network (LAN): LAN Components. 4. Dedicated Circuit Services. W. (10 Hours) 2. Dennis (2002). Business Data Communications & Networking. David A Stamper (2003). A. (2002). Improving MAN & WAN Performance. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Network Applications and Management
Course Code: MS 237 L-3 Credits: 3
Objectives: The course aims to combine the fundamental concepts of data communications and networking with emphasis on business applications. Selecting a LAN.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. FitzGerald and Alan. Ethernet (IEEE 802. 6. (12 Hours) Text Books: 1. Components of Data Communications. (10 Hours)
3. Improving LAN Performance. Networking: (10 Hours) Network Layer: Network Protocols. Network Applications. Error Control in Networks. and Data Transmission. Computer Networks. Reference Books: 5. Business Data Communications. Fast Ethernet.5). Data Communication Concepts and Applications : Introduction to Data Communications. Jerry. Prentice Hall of India. Fundamentals of Data Communications and Networking : Physical Layer: Architectures. Tanenbaum. Back Bone Networks: Backbone Network Components. Course Contents: 1. Metropolitan Area Network (MAN) & Wide Area Network (WAN): Dialed Circuit Services. Stallings. Network Addressing and Routing. Trends in Computer Communications and Networking. Pearson Education. Data Link Layer: Media Access Control. John Wiley & Sons.
. and Network Security.3). (2004). Devices and Circuits. Data and Computer Communications.
Date Function. Exceptional Handling. Domain Constraints. F. (2002). Nested Sub Queries. Null Values. Schemas and Instances. Navathe (2004). S. Mapping Constraints. Views. Reduction of E-R Schema to Tables. Sudarshan. NF3 and BCNF. Database system concepts. Aggregate Functions. A. Modification of Database. An introduction to database systems. Object-oriented and Object relational. Data Definition Language. 3. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems
Course Code: MS 239 L-2 Credits: 2
Objectives: This course will help students to understand how databases can be used to store an organization’s information. (2002). Go to Statements. Translate and Decode Function). Network. LOB’s). C. Procedures. Data Manipulation (LIKE Operator. Koch. Relational.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Functions. Deadlock Condition. Set Operations. Data Models. Oracle: Basic Architecture. Introduction to Database Management System. Advantages and Disadvantages of DBMS. Functional Dependencies. ER-Model – Basic concepts. (08 Hours) Text Books: 1. Desai (2000). Design Issues. R. McGraw-Hill. D. Loops. (10 Hours) 3. NF2. Pearson Education. Types of DBMS – Hierarchical. Numeric Function. Course Contents: 1. H. Triggers. Normal forms NF1. Korth. G. DBMS Architecture and Data Independence. Oracle 9i The complete reference. Referential Integrity. Basic Structure. (10 Hours) 4. Structure of Relational Databases.
. Keys. TMH. (04 Hours) 2. 2. E-R Diagram. Logic. Derived Relations. Transaction State. Joined Relations. Join Dependencies and Fifth Normal Form. J. Concurrency: ACID Properties. Fundamentals of database systems. Purpose. Silberschatz. K. Addison Wesley. Transaction. Data Definition. Cursor. & Loney. SQL: Background. 2. Relational Algebra. Design of an E-R Database Schema. String Commands. Multivalued Dependencies and Fourth Normal Form. Bipin C. Locks. Reference Books: 1. Galgotia Publication. Date (2003). Introduction to PL/SQL (Conditional. Elmsari & S. TwoPhase Locking protocol.
M ASTER OF BUSINESS ADMINISTRATION (MBA) Database Management Systems Lab.
.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.
Course Code: MS 251 L –0 P-02 Credits: 01
Course Contents: This course will be based on MS 239 Database Management Systems Course and is part of it.
(10 Hours) International Financial Environment: Foreign Investment – Types and Flows. Global Capital Markets. Framework for Understanding International Business Environment: Analysis of Physical.
Text Books: 1. Issues in Transfer of Technology to Developing Countries. World Bank. NAFTA. John D. Tata McGraw Hill. World Trade in Goods and Services – Major Trends and Developments. 2. Technology Transfer – Importance and Types.
. and Radebaugh. Course Contents: 1. Socio-cultural. EU. 2005).
3. 8th Edition. (2004). Legal and Technological Environment of a Foreign Country. Daniels. Political and Legal Impact of Multinational Corporations.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY . International Business: Environment and Operations. Charles. Demographic. Legal Framework of International Business: Nature and Complexities. International Sales Agreements.
4. Rights and Duties of Agents and Distributors. Regionalism. Multinationals and their Economic Impact. Code and Common Laws and their Implications to Business. Pearson Education. International Business: Competing in the Global Marketplace. Economic.Exchange Rate Mechanism and Arrangements. Monetary System. MIGA. Forms and their Functioning: Multilateralism Vs.3
Objectives: The purpose of the course is to familiarise students with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business. Political. Movements in Foreign Exchange Rates and Impact on Trade and Investment Flows. (12 Hours) Global Trading Environment: Liberalization of World Trade. UNCTAD and WTO. Lee H. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) International Business Environment
Course Code : MS 241 L-3 Credits . (10 Hours) International Economic Institutions and Regional Economic Groups: IMF. L. SAFTA and other Regional Economic Groupings. Strategies for Dealing with Multinations. ATC. ASEAN. W. (10 Hours)
2. Hill (5th Edition. International Business Contract – Legal Provisions. FDI and their Impact on the Economy. Asian Model. Euro Currency. International Business and Environment: An Interface. GSP and International Commodity Agreements.
Prentice-Hall. Tata McGraw Hill. International Management: Managing Across Boarders and Culture.Reference Books: 1. International Business. International Business. J (2004). Paul. Aswathappa (2005). 3. Deresky (2003). Pearson
. 2. Education.
. IEC Number / RCMC from Export Promotion Council. (a) Setting up Export Company. Export Incentives: Major Incentives and Procedures for Claiming them. Packing List. Bank Realization Certificate. Cargo.and Post-liberalisation Era. Indian Council of Arbitration. Financial Guarantees. Policy for EOU / FTZ / EPZ units : Objectives. Import Financing Schemes. Credit and Foreign Exchange Risks: Procedure for Filing Claims. Managing Risks Involved in importing . Excise and Custom Clearance. Policy Framework for India’s Foreign Trade in Pre. Commercial Invoices and its Attestation. Commercial Representatives Abroad. Export / Trading/ Star trading/ Superstar Trading Houses : Objective Criteria and Benefits. (10 Hours) 4. Procedures and Documentation. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Export-Import Policy.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Schemes for Import of Capital Goods: Procedures for New/second Hand Capital Goods. GR Form. Processing of Export Order (5 Hours )
(b)Documentation : Proforma Invoice. Export-Import Policy. Infrastructural Support for India’s Foreign Trade: Policy Formulating. Duty Exemption Schemes : Objectives. Benefits. Canalization Policy and Role of Public Sector Organizations. and to train them to handle the export-import business. Procurement for Exports – Planning and Methods of Procurement for Exports. (10 Hours) 2. Shipping Bills. Quality control and Pre-shipment Inspection. Procedures and Documentation.Terms / Conditions . Export Inspection Agencies. ECGC Policy. Support Organizations and Services – IIFT. Export Credit and Foreign Exchange Covers. Commodity Boards and Product Development Authorities. Methods and Terms of Payments for Exports. BSP Certificate / Spl Consular Invoice and other related documents. Certificate of Origin. Benefits and Costs. Export Credit and Guarantee Corporation (ECGC). Marine Insurance Policy. FIEO. procedures and documentation relating to foreign trade operations. Export Sales Contracts . ITPO. (07 Hours) 3. AR4 Form. Terms of Shipment. Mate's Receipt. State Governments and their Role in Trade Promotion. Export Promotion Councils. Course Contents: 1. Procedures and Documentation
Course Code : MS 243 L-3 Credits . Inspection Certificate. Foreign Trade Financing and Insurance Schemes: Pre-and Post-shipment Export Credit Schemes. Airway Bill. Role of EXIM Bank and Commercial Banks. Bill of lading. Procedures and Documentation. Consultative and Deliberative Bodies. Custom Clearance of Imports – Regulations and Procedures. Criteria and Benefits. Bill of Exchange.3
Objectives: The purpose of this course is to familiarize students with policy.
2. Indian Trade Journal
. Export Manual 3. IMPEX Times. Where and How? Anupam Publications. 2. various issues. Export: What.Text Books: 1. Foreign Trade Policy (2002-2004).
Reference Books: 1. Ram Paras (2004).
Implementation and Implication. The Madrid Agreement Concerning the International Registration of Trademarks and the Protocol Relating to the Madrid Agreement. Legal Nature of the Intellectual Property Rights. Government Procurement. Labour Standards. (10 Hours) General Introduction in the Intellectual Property Law: The Notion of Intellectual Property. The Trademark Law Treaty. Emblems. The Rome International Convention for the Protection of Performers. Correlation of Intellectual Property Law with Unfair Competition. Geographical Indications. Plant Varieties.
3.. Electronic Commerce. Scientific Discoveries.3
Objectives: The course is intended to sensitize the students about the importance of WTO and Intellectual property in the global economy. Copyright Law ("Rights of Authors"). Utility Models. The Geneva Convention for the Protection of Producers of Phonograms Against Unauthorized Duplications of their Phonograms.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (12 Hours)
2. The Agreement on Trade-Related Aspects of Intellectual Property Rights ("TRIPS"). Industrial Designs and Models. Other Distinctive Signs. Trademarks. New Issues in WTO:Environment. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) WTO and Intellectual Property Rights
Course Code : MS 245 L-3 Credits . Industrial Creations Characterized by Relative Novelty (innovations). The Hague Agreement Concerning the Deposit of Industrial Designs. The Main Fields of Intellectual Property.
4. (10 Hours) International Protection of Intellectual Property: The World Intellectual Property Organization. Neighbouring Rights. The Paris Convention for the Protection of Industrial Property. Layout-designs of Semiconductor Integrated Circuits (semiconductor chips). Common Features of the Intellectual Property Rights. Tradenames.
Course Contents: 1. Competition Policy. GATT and Evolution of World Trade Organization (WTO). The Berne Convention for the Protection of Literary and Artistic Works. Producers of Phonograms and Broadcasting Organizations.
. (10 Hours) IPR and Economic Development. Investment. Social Clause. Historical Background. The Budapest Treaty on the International Recognition of the Deposit of Microorganisms. Industrial Property Law: Inventions. The Patent Cooperation Treaty. The International Convention for the Protection of New Varieties of Plants. Trade Facilitation. Role of WTO in International Trade. Main Features of WTO. Position of the Intellectual Property Law in the Legal System. know-how.
Intellectual Property Right in the global economy. Intellectual Property.Text Books: 1. Ganguli. 2. Prabudha (2001).
Reference Books: 1. present and future. (2000). International Economies. Institute for
Tata McGraw-Hill Wheeler
Task before India. The WTO and the Multilateral Trading System:Past.Third World Network and Zen Books. Maskus Keith E. Ramappa. Publishing Co. IPR-unleashing the Knowledge Economy. David Rainbridge (2003). Washington. (2000). 3. Ltd. Intellectual property rights under WTO: Publishing. Pearson Education.
. T. 2. Das Bhagirath Lal (2003).
Foreign Exchange Markets and Exchange Rates. John Wiley Sons. Paul and Maurice Obstfeld (2004). DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) International Economics
Course Code: MS 247 L-3 Credit: 3
Objectives: The purpose of this course is to acquaint the students with concepts. Determination of Exchange Rates. Addison Wesley. Sodersten. Mannur. 3. Krugman. Economies of Scale.
Text Books: 1. 2. International Trade Theory : Introduction to International Economics. New
Reference Books: 1. Imperfect Competition and International Trade. 4. Delhi. Other Adjustment Policies. Second Edition. Inc. G.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Vikas Publishing House. (2003). International Economics. Income Adjustment Mechanism and Synthesis of Automatic Adjustments. B. (14 Hours) International Trade Policy: Tariffs and Non-tariff Barriers in International Trade: Economic Integration – Custom Unions and Free Trade Areas (08 Hours) Balance of Payments and Exchange Rates: Balance of Payments.O. (12 Hours)
2. International Economics. techniques and policies in the field of International Economics to understand the dynamics of International Trade. Standard Trade Model. (2003).
Course Contents: 1. New York. McMillan. 2. International Economics. Law of Comparative Advantage. (08 Hours) Open-Economy Macroeconomics: The Price Adjustment Mechanisms with Flexible and Fixed Exchange Rates.
. Factor Endowments and Heckscher Ohlin Theory. H. London. Salvatore Dominicks (2004). International Economics.
Concept of Value Chain. Leverage and fit. Evaluation Process for Operational Control. Strategies for competing in Global Markets. Structural Considerations and Organisational Design. Business Policy and Strategic Management. Strategy Evaluation: Importance and Nature of Strategic Evaluation. T. (2002). Strategy Formulation: Concept of Stretch. Strategic and Operational Control. 2. Need for Balanced Scorecard. Directional Policy and Hofer’s Matrices. Leadership and Corporate Culture. 2. Strategic Analysis and Choice – BCG. A. 3. W.
Reference Books: 1. Hamel and Prahalad. 4. GE. Mintzberg’s 5Ps of Strategy. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Strategic Management
Code : MS 202 L-3 Credit-03
Objective: To develop an understanding of the Strategic Management process in a dynamic and competitive global environment. (1999). and Lawrence. Gary. R. Analysing Companies Resource in Competitive Position. Mintzberg.
Course Contents: 1. Competing for the Future. HBS Press. Fundamental and Operational Strategies. 3. Tata McGraw Hill. New Delhi. Strategic Alliances. Frank Bros & Co.
. K. Strategy Safari. Vision Mission. Strategic Management Process. Industry and Competitive Analysis. Plans and Policies. Goals and Objectives. Henry. Strategic Management – Concept and Cases. Azhar Kazmi (2004). Lampel (1998). Business Policy and Strategic Management. New York. Strategic Decision Making. Grand Strategies. New Delhi. Arthur.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. J. A. Tata McGraw Hill. Jauch (2003). C. Porter’s Generic Strategies. 2. Free P ress. Thomson and Strickland. Text Books: 1. Strategy Implementation: Resource Allocation. External Environmental Analysis. Nature of Strategic Management: Concept of Strategy. Ahlstrand and Joseph. Bruce. SWOT Analysis. Glueck. Strategists and their roles. Evaluation Techniques for Strategic and Operational Control.
M ASTER OF BUSINESS ADMINISTRATION (MBA) Project Report
Course Code: MS 204 L-0 Credits-6
Every student will be assigned a project at the end of the Third Semester and it will be pursued by him/her under the supervision of an internal supervisor. The external assessment shall be done on the basis of Viva Voce and the project report. The internal assessment shall be done on the basis of a p resentation before a Committee consisting of a minimum of two faculty appointed by the Director/Dean of the Institute. The format of the report is given below: • • • • • • •
Objective of the Research Undertaken Literature Review Research Methodology Results and Analysis Conclusions References Appendices – to include questionnaire.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. if any
The student shall be required to make a mid–term presentation to the project guide.
The Project shall be evaluated by External (60 marks) and Internal (40 marks) Examiners. which shall include the internal supervisor. One hard copy and a soft copy of the Project Report will be submitted by the students prior to the date of the commencement of the End-Term Examinations for the Fourth Semester.
Knowledge Management: Knowledge Assets. OLTP & OLAP. Constraints. 2. Data Warehousing in the Real World. Dennis Murray (2005). Thomson Press. Data Manipulation Language.Features. Course Contents: 1. Knowledge Generation. Sam Anahory. Sandhya Shekhar (2000).
. (16 Hours) 3. Data Mining. John Wiley.
Reference Books: 1. (08 Hours) 2. Data Warehousing fundamentals. Data Warehouse Architecture. 3. Group Decision Support and Groupware Technologies. Pieter Adriaans. Pearson. Information Technology for Management. Data Warehousing. Turban. Knowledge Utilization. SQL Server and Data Warehousing : . (10 Hours) 4. Data Marts. Paulraj Ponniah (2003).03 Credits . 2. Expert Systems. Decision Support Systems and Intelligent Systems. Applications of Data Mining. Creating Databases and Tables. Knowledge Management. Pearson Education. (08 Hours)
Text Books: 1. Efraim Turban.
3. Knowledge Management Technologies.03
Objectives: This course is intended to expose the students to the latest tools of Business Intelligence
and applying those tools for effective decision making. E. Knowledge Storage. Aronson (2001). System Databases. Data Mining and Knowledge Discovery: Data Mining Techniques. Dolf Zantinge (1999). Mclean.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. John Wiley. Ganesh Natrajan. Business Intelligence and Business Decisions : Decision Support Systems. Wetherbe (2001). TMH. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Business Intelligence and Applications
Course Code: MS 206 L .
Retail Financial Strategy. Definition. Retailing Management. Reference Books 1.V. Emerging Trends in Retailing. South-Western. Visual Merchandising and Displays. 4th ed. Customer Service. Berman B. 5th ed.M. Delhi. Course Contents: 1. Retail Management. the Accordion. Retailing. importance and scope of Retailing. Evolution of Retail Competition. Target Market Selection and Retail Location. Retail Audits. (12 hours) 3. (10 hours) 2.A (2004). (2002). (2005). (10 hours)
Text Books 1. The GAPs Model. Merchandise Planning. (2004). Retail Management Information Systems. 9 th Edition. Retail Formats. Oxford University Press. 2. Merchandise Pricing.F. Bajaj C. Information Gathering in Retailing.. Thomson Learning Inc. Store Design and Layout.
. Retail Communication Mix. Legal and Ethical Issues in Retailing. Tuli R. Lusch R. Online Retailing. 2. Srivanstava N.The Wheel of Retailing. Customer Relationship Management. Levy IM.. And Weitz B. Retail Human Resources Management. Pearson Education.. Promotional Strategy. Retail Management. Tata McGraw Hill. and David A.. Dunne P. Buying and Handling. the Retail Life Cycle. R. Retail Strategic Planning and Operation Management.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. The Retail Scenario in India. Global Retailing. (10 hours) 4. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Retail Management
Course Code: MS 208 L-3 Credits: 3
Objectives: This course is aimed at providing students with a comprehensive understanding of the theoretical and applied aspects of retail management. Evans J.
3. Price and Consumer Based Methods. Brand Loyalty. The Organization for Advertising. Brand Personality: Definition of Brand Personality. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Advertising and Brand Management
Course Code: MS 210 L-3 Credits: 3
Objectives: The objective of this course is to provide an understanding of the basic principles of advertising management and to develop an understanding of the brand concept and the operational aspects of managing a brand. Kumar. Brand Pyramid. Developing Media Strategies. David (2002). Course Contents: 1. Advertising Planning and Strategy. Advertising: Principles & Practice. Determining Advertising Budgets. and Moriarty S. Advertising and Promotion. Process of Marketing Communication. Vikas Publishing House. (12 Hours) Text Books: 1. Measuring Advertising Effectiveness. Determination of Target Audience. Ramesh (2004). & Belch. A. Brand vs. Prentice Hall of India. Differential Advantage: Strategies for Competitive Advantage. (10 Hours) 3. Managing Brand Equity. Pearson Education. Media Planning: Setting Media Objectives. Keller K. DAGMAR. 2. Role of Information in Brand Management. Sustaining Brand Equity. Advertising and Consumer Behavior. Measures of Loyalty. Brand Extension. Pearson Education. Aaker (1996). Brand Positioning: Concepts and Definitions. Branding in different sectors. M. Strategic Brand Management. Ethical and Legal Aspect of Advertising. 2nd Edition. Repositioning. L. Formulation of Brand Personality. Media Buying. 2. Social. Belch. Evaluation of Different Media and Media Selection. Burnet J. Brand Equity: Concepts and Measures of Brand Equity-Cost.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Creative Strategy Development and Implementation. (10 Hours) 2. Wells W. Brand Name and Brand Management. Generics. Aaker. Role of e-communities in Brand Management. (2003). Delhi. (2003). Setting Advertising Objectives. G. Myers and David A. Definition and Scope of Advertising Management. 5th Edition. Measures of Personality. Advertising Management. 3. (10 Hours) 4. (2001). Celebrity Endorsement. Pearson Education. Reference Books: 1. Tata McGraw Hill. Brand-concept: Nature and Importance of Brand. Rajeev Batra. Managing Indian Brands.
. Planning and Executing (Aaker Model). John G. Brand Life Cycle.. Brand Image Vs Brand Personality. E. Role of Integrated Marketing Communication in the Marketing Programme. Brand Identity: Conceiving.
(10 Hours) 3. Small Savings. Distributions. Pricing Strategies. Problems of Rural Marketing as regards Product Positioning. Hence the course gives exposure to the students about Rural and Social Marketing Fundamentals. Delhi. their needs. Future of Rural Marketing in India.
. AIDS Prevention. “Principles of Marketing”. Pricing Strategies. Kotler P. Pearson Education.. Nature and Scope. Free Press. D ELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Rural and Social Marketing
Course Code: MS 212 L-3 Credits: 3
Objectives: In India. desires. Language. 2002.. P. Marketing Mix. “Rural Marketing”. Rural market Environment. 2004.. “Strategic Marketing for Non-Profit Organisations”. 2003. 4. Jha. Need for Social Marketing. three fourth of the population is rural and nearly one-third of the National income is generalized by rural areas. C. Gupta S. Foundation of Social Marketing: Definition. M. number of service generating organization are engaged in the Social Transformation Process like Educational Institutions. Applied in Family Planning. “Rural Marketing – Text and Cases”. 2004. (12 Hours) Case Studies Text Books: 1. Promotion Strategies. Product Strategies. hence it becomes important for students of Marketing to understand the Psyche of Rural population.) with few case studies. Further. Challenges for Rural Marketing. Social Marketing Challenges.. Delhi. Reference: 1. aspirations and behavior. Ltd. 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Conceptual Framework of Social Marketing. Transport etc. Krishnamacharyulu. These are marketing their services what principles they need to follow will be addressed by this course. 3. 2002. Hospitals and other Governmental and Non-Governmental organizations. and NGO’s in Social Marketing. Kotler. Social Marketing. Rural Marketing Research. “Rural Marketing”. (10 Hours) 4. Medicare. “Social Marketing”. Rural Infrastructure. Wheeler Publishing. PHI. Wisdom Publication. S. Delhi. 3. New York. Rural Marketing Strategies: Rural Market Segmentation. Characteristics of Rural People. Myths and Reality of Rural Markets. Promoter Strategies: Role of Govt. Role of IT in Rural Marketing (e-Chaupals etc.. Media.S. Social Marketing Strategies and Applications: Social Markets Segmentation. 2004. Product Strategies.P. Delhi 2002. PHI. Himalaya Publishing House. L. Course Contents: 1. Gopalaswamy T. Kotler P. (10 Hours) 2. and Roberto E. 2.G and Rama Krishnan Lalitha. “Social Marketing: Strategies for Changing Public Behavior”. Marketing of Rural and Cottage Industry Products. Singapore Pvt. Delhi. Rural Marketing Introduction: Definition. Distributor Strategies.
The course is aimed at developing understanding of project activities and relevant skills. Plant Capacity. Project Appraisal Techniques – Playback Period. 2005). Social Infrastructure Projects for Sustainable Development. Ranking Methods of Projects. Effective Rate of Protection. Bhavesh. Post Project Evaluation.. Project Identification Analysis: Socio-economic Consideration in Project Formulation. Ltd. Chandra. Materials and Inputs. Project Management: Strategic Financial Planning Evaluation and Control. 2. Float times. (2000). (12 Hours)
2. Expansion of Capacity.. Project Screening and Presentation of Projects of Decision Making. Capital Rationing. Effective Project Management. Demand Forecasting. Technical Analysis. Stimulation Analysis. Bick Robert and Crane David B. Decision Tree Analysis. Tata McGraw Hill. Role of Financial Institution in Project Finance. Diversification. (10 Hours) Project Scheduling/Network Techniques in Project Management: CPM and PERT Analysis. Multiple Projects: Project Dependence. (10 Hours) Market and Technical Analysis: Market and Demand Analysis – Market Survey. Investment Opportunities. Projects. Patel (2000). (10 Hours) Project Appraisal: Time Value of Money. Break even Analysis. USA. Risk Analysis : Measures of Risk. Net Present Value. Wysocki. Crashing of Activities. Project Costing and Finance: Cost of project. Internal Rate of Return. M. Updating. Linear Programming Model.
3. Cost of production. Cost Analysis of Resources Allocation. John Wiley and Sons. Mathematical Programming Approach. Course Contents: 1. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Project Planning and Analysis
Course Code: MS 214 L-3 Credits: 3
Objectives: Projects are non-recurring activities requiring a different set of skill for planning as compared to regular and operative activities. Sensitivity Analysis. Uncertainties in Demand Forecasting. Machinery and Equipment.Product Mix. (5th ed. Contraction of Network for Cost Optimization.
Text Books: 1.
Reference Book: 1.
4. Means of Financing Project. Accounting Rate of Return. Vikas Publishing House Pvt.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Social Cost Benefit Analysis.
. Robert K. Benefit Cost Ratio. Tax Aspects in Project Finance. P.
Regulation by SEBI. (2002) Tata McGraw Hill. (2001). Approval from Court. Earning Potential Basis. Financing of Merger. Motives for Merger. Tata McGraw Hill. MBO. Financial Evaluation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Defence Against Hostile Takeover. and Strategic Alliances: How to Bridge Corporate Cultures. LBO.
Reference Books: 1.
. Mergers: The New Dimensions for Corporate Restructuring. Mergers and Acquisitions. Criteria for Negotiating for Friendly Takeover. Post Merger H. Provisions of Companies Act. Valuation of a Business. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Mergers. Acquisition/Labour. 2. Harvard Business Review on Mergers and Acquisitions (2001). Boot Strapping. (10 Hours) 2. Depamphilis Donald Academics Press. The fundamental aim of the course is to prepare students to take advantage of the current scenario and understand how mergers. acquisition and corporate restructuring is implemented. (2000). (12 Hours)
3. Pacman. Types of Mergers. (10 Hours) Computation of Impact on EPS and Market Price. Acquisitions & Corporate Restructuring
Course Code: MS 216 L-3 Credits – 3
Objectives: Liberalized economy has generated many opportunities of combining businesses to create wealth. 3. Growth Rate. 2. Irene Rodgers. Impact of Variation in Growth of the Firms. Methods of Valuation – Cashflow Basis. Mergers Acquisitions and Other Restructuring Activities. Legal Aspects of Mergers/ Amalgamation and. Market Price etc. Poisson Pill. Determination of Exchange Ratio. Fred Westan (2001). J. Acquisitions.R. Bear Hug. (10 Hours) 4. Ramanujan. Takeover Code: Scheme of Amalgamation. Successful Mergers. Tata McGraw Hill. S.
Text Books: 1. Greenmail. and Cultural Issues. Course Contents: 1.
Concept of Risk. Need for Insurance. S. C. Risk Evaluation and Prediction. Insurance and Risk Management. Insurance. Types of Risk. 2. 3. Mishra. (10 Hours) Risk Retention and Transfer. Actuaries. Principles and Practices of Insurance. Tata McGraw Hill. Regulation of Risk Reduction by IRDA. Loss Assessment and Loss Control. Jeevanandam. (2004). Automobile Insurance. Coinsurance. Exclusion of Perils. Besides the students will be in a position to understand principles of insurance and its usefulness in business. Chand and Co. Fire and Motor Insurance. Types of Insurance. 3. Globalization of Insurance Sector. Insurance Industry in India. Himalya Publishing House. G. Risk Management and Insurance By Scott Harrington and Gregory Niehaus. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Insurance and Risk Management
Course Code: MS 218 L-3 Credits: 3 Objectives: This course is intended to develop an understanding among students about identifying analyzing and managing various types of risk. (2005). (2004). Sources and Measurement of Risk. Computation of Insurance Premium. Principles of Insurance. Role of IRDA.. 3. Utmost Good Faith. M.
Text Books: 1.K (2004). Pooling. Control of Malpractices. Panda. Gupta P. 2004). Estoppels. Disaster Risk Management. (10 Hours) Nature of Insurance Contract.
.N. 2. Sultan Chand and Sons. (12 Hours)
2. Application of Statistical Techniques in Risk Avoidance. Health Insurance. Managing Risk.
4. Principle of Indemnity. Distinction between Life Insurance and Marine Insurance. Insurance Institute of India (2003).S. (10 Hours) Concept of Insurance.
Reference Books: 1. Course Contents: 1. Principles and Practices of Insurance. Endowment. Negligence. Reinsurance. Loss Exposure.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (2nd ed. Kalyani Publications. Risk Management. Assignment. Insurable Interest. Legal Aspects of Insurance Contract.
Strategic Human Resource Leader. Cincinnati. A. Integration of Strategy and HR planning. (2001).
Reference Books: 1. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Strategic Human Resource Management
Course Code: MS 220 L-3 Credit-3
Objectives: The objective of this course is to appreciate how human resource is emerging as a key resource for competitive advantage and understanding the role of HRM in organizational performance. M.
4. Strategic Human Resource Development. Course Contents: 1. J. The HRM Environment: Evolution of HRM. Investment Practices for Improved Retention. & Taylor. Purcell. 2. (2005). Eastern Economy Edition Prentice Hall India. The Role of Strategic HR Leader..GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Future Roles and Leadership Competencies. Human Resource Management: A Critical Text. K. 2. Thompson Learning. Overview of Theoretical Foundations of Strategic Concepts. Palgrave Mcmillan. Kandula S. R. (10 Hours) Strategy Implementation and Workforce Utilization: Selection of Employees. J.
Text Books: 1. Boxell & Purcell. Employee Assistance Programmes etc. Jaico Publishing House. OH:SW. (2001).
. Prescott. J. Strategically Oriented Performance Management and Compensation Systems. (10 Hours) Investment perspective of HR: Investment in Training & Development. (12 Hours) Strategy and HR Planning: Importance of Human Resources to Strategy. Cultural Issues of Expatriates. 3. HR and Organizational Performance. Non-traditional Investment Approaches: Investment in Disabled Employees. (2003). Managing Workforce Diversity. Strategy And Human Resource Management. HRM for Competitive Advantage. W.
3. (2002). (10 Hours)
2. HRs New Role Orientation. J. W. Strategy Driven Role Behaviors and Practices. London: Thompson Learning. Strategic Human Resource Management. Determinants of Integration and Problems with Integration. Mello. R. Rothwell.
the management must continuously evaluate how the organization divides up the work and controls its resources.
3.. The given cause appreciate the aspects of challenges of designing organization structure and also the use of theory and practice of planned change. (12 Hours) Designing Organisational Structures: Functional. Market). (2nd edition. Divisional (Product. Comprehensive Interventions. Managing Change: A Strategic Approach to Organizational Dynamics. MBO. Ohio: South-western. & Warley. Virtual/ Boundary Less organization. French. Cincinnati. the Learning organization. Pitman. (10 Hours) Key Issues in Organisational Development: Issues in Consultant-client Relationships. 2. Action Research.
Text Books: 1. (10 Hours)
2. Team Interventions.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Cummings. R. Ethical Issues in Organisational Development and Future of Organisational Development. Role Playing. 2001).
4. Organizational Theory. Ltd. Organizational Development. Prentice Hall of India Pvt. H. Introduction to Organisational Development: Foundations of Organisational Development and Managing the Organsational Development Process. Bell & Jr. Organizational Development & Change. Cecil. C. 2. G. (7th edition. 2004). London.
Reference Books: 1. ThirdParty Peacemaking Interventions. Burnes B. (2004). Course Contents: 1. Addison-Wesley Publishing Company. G. G. (1996). T. Geographic. (10 Hours) Organisational Development Interventions : Sensitivity Training.
. Jones. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Organizational Development
Course Code: MS 222 L-3 Credits-3
Objectives: For the organization to survive and remain effective with the changing environment. Nature and Network Structure. Inter Group Interventions. Future Challenges. W.
Traditional Brain Storming. D. R. (10 Hours) Role of Leaders in Teams: Supporting Teams. Rewarding Team Players. Hellriegel.
3. Teams: Transforming Groups to Teams. Nominal Group Technique. Synergy in Teams. Singapore. J.. 2. 3. Selection of Team Players.
Schermerhorn. Interpersonal Processes. & Slocum.. (10 Hours) Communication and Creativity: Communication Process.
. Resource Management for Teams. Social Loafing. Mentors. Team Size. L & Glinow M. J. Leaders as Facilitators. Communication Effectiveness & Feedback. J. Ltd.
4. Measuring Team Effectiveness. Team Role. Interventions to Build Collaboration in Organizations. Cohesiveness. Electronic Brain Storming. Measuring Interpersonal Competence FIRO-B. Workgroup Vs.. G & Osborn. Team Member Roles and Diversity. John Wiley & Sons Asia Pvt. (10 Hours) Interpersonal Competence & Team Effectiveness: Team Effectiveness and Important Influences on Team Effectiveness. Norms. Role of Interpersonal Competence in Team Building. Organizational Behaviour: Emerging Realities for the Workplace Revolution. R. S. Delphi Technique. Tata McGraw-Hill Publishing Company Ltd. Organizational Behaviour. (2004). Thomson Asia Pvt. Goal Setting and Problem Solving. Role Allocation. Singapore. Negative Brain Storming. Context. Stages of Team Building and its Behavioural Dynamics. McShane. (12 Hours)
2. (2001). DELHI M ASTER OF BUSINESS ADMINISTRATION (MBA) Team Building in Organizations
Course Code: MS 224 L-3 Credits-3
Objectives: This course offers to teach students the importance of raising groups and turning them into passionate teams in organizations. Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and Competition. N. Goals. A. W. Hunt. Types of Teams. Course Contents: 1.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY . V.
Text Books: 1. (2001). Ltd. Organizational Behaviour. Self-Managed Teams. It gives understanding of how individuals as team players must behave to sustain teams. Fostering Team Creativity. Leadership.
Groups Theory & Experience. (1996). Oxford University Press. 2. Rodhey. Robbins. Pearson Education. F. W & Gershenfeld Mattik.Reference Books: 1. Luthans. Naper. (2004). (2004). S. P. Organizational Behavior. 4. India. (2002). 3. Understanding Organizational Behaviour. McGraw-Hill International Edition.
. Organizational Behavior. AITBS. Pareek. Udai.
Petroutsos. Private and Public procedures. BPB. Elements of Oracle Data Base. (Lectures: 06)
Text Books: 1. B. Course Contents: 1. Error Handling. TMH
.. PHI. Database Interface. Loops. Boolean Operators. If-then-else expression. “Oracle 9i: A Beginners Guide”. Spotts.
Reference Books: 1. Control Arrays. ADO. Pass through ODBC. Layout Editor. Siler & J. DAO. MAPI controls. Arithmetic Operators. G. SDI. using Windows API Functions. Arrays. Common dialog Boxes.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Subroutine and Functions. Adding Help files to VB project. ActiveX controls. MS-Jet database Engine. Data bound controls. Master-Details Forms. Creating Help files. 2.0”. Print Statement. Code Module. M. Structure of VB program. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools
Course Code: MS 226 L-2 P-0 Credits: 2
Objectives: This course is intended to expose the students to latest tools of front end design and its connectivity to databases. Built-in & User Defined data types. ODBC. Corey. “Using Visual Basic 6”. B.. 2. Recordsets. Classes. E. Workspaces. (Lectures: 06) 2. Reselman et al. J. Abbey. Review of ANSI SQL. Databases. Techmedia. “Using Visual Basic 6”. Properties and events. (Lectures: 10) 3. PHI. Forms & built in controls. M. Variable Declaration. “Teach Yourself Visual Basic 6 in 21 days”. MDI. Developer-2000: Connecting to Oracle Data Base. “Mastering Visual Basic 6. Perry. RDO. 3. (Lectures: 06) 4.
Course Code: MS 252 L-0 P-2 Credits: 1
Course contents: The course will be based on MS 226 Front End Design Tools and is part it. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Front End Design Tools Lab.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.
Roger. Hill. SCM Process. Software Project Estimation: Size Oriented. (10 Hours) 2. Software Engineering: A Practioner’s Approach. Software Process.
. Risk Identification. ISO Software Quality Standards. Software Design Principles. Software Testing. Risk Management: Software Risks. Software Team Organization & Control Structure. Course Contents: 1. Software Configuration Management. K. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Software Project Management
Course Code: MS 228 L-3 P-0 Credits-3
Objectives: To acquaint the students with the software project management concepts. Software Metrics. techniques and issues related to implementation. Prototyping Model. (08 Hours)
Text Books: 1. S. Software Cost Estimation. Risk Projection. Requirements Validation. New Age International. Software Project Management: A Unified Framework. Software Quality Assurances. Risk Mitigation. Configuration Audit. 3. Software Quality Assurance & Configuration Management: Software Quality. Aggarwal. COCOMO Model. Software Engineering. Linear Sequential Model. Yogesh (2005). Software Project Planning and Scheduling: Software Requirement. K. Singapore. & Singh. Project Monitoring & Control Techniques. Pressman (2001). Risk Monitoring and Management. First Edition. Software Process Models. New Delhi. Walker Royce (2001). Software Product and Process: Software Characteristics & Applications. Software Development Process. (12 Hours) 4. RAD Model. (12 Hours) 3. Rayleigh Curve.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Pearson Education Asia. Evolutionary Software Process Models. Function Oriented. Software Requirements Specification. Project Scheduling. Software Staff & Personnel Planning. Formal Technical Reviews. McGraw
2. Fifth Edition. Reactive and Pro-active Risk Strategies.
Robert Beck Jr. Singapore. 4. Ivar Jacobson.
. Singapore. Fourth Edition. 3. Robert K. Pearson Education Asia. New Delhi. Wysocki. The Unified Software Development Process. Second Edition. Jack. Singapore. Effective Project Management. R. and David B. John Wiley & Sons. Software Project Management.
2. John Wiley & Sons. Mantel Jr. Grady Booch and James Rumbaugh (2000). Meredith and Samuel J. Tata McGraw Hill. Second Edition. Project Management: A Managerial Approach. (2002). Crane (2002). Bob Hughes and Mike Cotterell (2001).Reference Books: 1.
Internet & World Wide Web. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies
Course Code: MS 230 L-2 P-0 Credits: 2
Objectives: To familiarize the students with latest trends in Web Technologies.0 in 21 Days. (15 Hours) 4. Teach Yourself Active Server Pages 3. Accessing a Database from Active Server Page. Features. BPB Publication. Creating Virtual Directory. John (2003). Features. ActiveX Data Objects. Introduction to Microsoft IIS. Active Server Pages: Working with ASP Pages. File System Objects. Pearson publications
. 2. (05 Hours)
Course Code: MS 254 L-0 P-2 Credits: 1
Course contents: This course will be based on MS 230 Web Technologies and is part it. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Web Technologies Lab.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.
Cause of Uncompetitiveness. Harvard Business Press. Global Competitiveness Report. International Hindustan Publishing Corporation (India). which are fast emerging as basic tools for business success. Course Contents: 1. 2. References Books: 1. Strategic Alliances – Value creation in alliances strategy. Global Competitiveness: An Overview – Macroeconomic and Business Strategy Perspective. Tata McGraw Hill.
2. Latest issue. and Prahlad C. Momaya Kiran (2001). Competing for the future. (10 Hours) 4. 3. World Competitiveness Year Book. (15 Hours) 3. Role of Quality and Productivity in Achieving World Class Competitiveness. Management of Strategic Alliances. (07 Hours) Text Books: 1. Strategic Management of Technology and Innovation. World Economic Forum. Technology and Innovation Policy. Burgleman Robert (2004). Strategic Alliances in Indian Context. Hamel G. The course also aims at exposing the students to the forms and success ingredients of strategic alliances. Global Competitiveness of Indian Industry – Status. Strategic Options for Building Competitiveness. Attaining Competitiveness through Integrative Process Management. IMD. (10 Hours) 2. Latest report. Developing Competitiveness –Government Policy and Competitiveness. Framework for Assessing Competitiveness – Various Approaches. Competitiveness: Evaluation and Enhancement.
.K (1994). Science. Role of Information Systems in Building Competitiveness. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Global Competitiveness and Strategic Alliances
Course code: MS 232 L-3 Credits-3
Objectives: The purpose of the course is to familiarize students with the basics of global competitiveness and learn strategies to gain competitiveness in world markets.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Internationalization of Indian Business: Selected Case Studies of Globally Competitive Indian Companies. Human Capital and Competitiveness. Strategic Management of Technology and Innovation. International and National Competitiveness Studies. Industrial Clusters and Business Development.
David. Designing and Managing the Supply Chain: Concepts. Measuring performance in functional integration. Managing networks and relationships. Orienting International Facilities: Considerations and Framework. and Simchi-Levi. Packing and Unitization. Role of Information Technology in Logistics. P (2nd Edition. Simchi-Levi. Strategies and Case Studies. Capacity expansion issues. A. Global Retailing.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Irwin/McGraw Hill. Control and Communication. Organisational structure for global logistics excellence. J & Croucher. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA) Distribution and Logistics for International Business
Course code: MS 234 L-3 P-0 Credits-3
Objectives: The objective of the course is to provide a comprehensive analysis of the principles and practices of international Distribution and logistics. (10 Hours) . Rushton. Handbook of Logistics and Distribution Management. Objective and Scope. Channel Objectives and Constraints.
. Measuring performance in Sectorial integration. Kogan Page. Logistics Network Design for Global Operations: Global Logistics Network Configuration. Performance Measurement and Evaluation in Global Logistics: Operations and logistics control: Key Activities Performance information. The Organizational Implications of Sectorial Logistics cooperation. 2. (2nd Edition. International Channel Innovation. Logistics Framework – Concept. Information Management for global Logistics: The global LIS/LITS: capabilities and limitations. Subcontracting within an International Dimension. (10 Hours)
Text Books: 1. Channel Selection and Management. 2004). Mapping the different approaches. Edith. 3. Issues in Supply Chain Management. Characteristics of logistics information and telecommunications systems. Demand Volatility and information distortion. The Architecture of Physical distribution network in a Global Operation Approach. International Distribution Management: Types of Intermediaries. Trade-offs Associated with each approach. The International factor in Global Organisations.. Transportation. Philip. Inventory Management. Kamisnsky. Logistics service firms and third party logistics. Sourcing Internationally. Supply Chain Management .Concepts. Course Contents: 1. (12 Hours) 4. Oxley. (10 Hours) 2. 2000). Warehousing.
2004). 3. David.. Journal of Business Logistics 3. Prentice Hall.
. Prentice Hall. D. Supply Chain Logistic Management. International Journal of Logistics: Research and Applications. Ballou. Christopher Martin. 2004). H. Students are also expected to use relevant journals: 1. Logistics & Supply Chain Management Creating Valueadding Networks. International Journal of Physical Distribution and Logistics Management 2. J & Cooper (2002). R. New Delhi. (5th edition. 2. Business Logistic Management. J. Bowersox. Pearson Education.Reference Books: 1. New Delhi. (3rd Edition .
Reading: Understand Single Words and Sentences but also Signposts. Writing: Fill in Forms and Provide Information About Name. Signs and Posters. (10 Hours) 2. Reading: Understand Reports and Contracts with a Company-related Content. Writing: Answer Standard Inquiries.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Speaking: Provide Information about the Job. the Departments. DELHI
M ASTER OF BUSINESS ADMINISTRATION (MBA)
German for Business
Course Code: MS 236 L-3 Credits-3
Objectives: The Objective of the course is to provide the student with a Foreign Language Skill to manage preliminary international business transactions. the Products and Processes in a Conversation or on the Phone. Make Quotations. Explain Concepts and Clarify Misunderstandings. Reading: Understand Standard Letters and Texts about Working Processes and Product Descriptions. Invitations and Information in Short Texts. Reading: Understand Simple Letters. Speaking: Provide Short Information about the Job and the Person. Listening: Understand Standard Information Related to the Working Field. Possibly Give Some Explanation and Answer Simple Questions. Discussions and at Presentations. (12 Hours)
. (10 Hours) 4. Listening: Understand Complex Information Related to the Working Field in Meetings. Report on Meetings and Presentations. Writing: Write Faxes and e-mails (10 Hours) 3.
Course Contents: Foreign Language Knowledge Related To: 1. Speaking: Answer Simple Questions About One's Working Field. Listening: Understand Simple Questions and Instructions. Address. Appointments. Write Short Texts with a Familiar Content. Speaking: Describe and Explain Work Processes and Projects. Writing: Write Formal Standard Letters and Texts about One's Field of Expertise. Nationality etc. Explain a Graphic and Reflect the Content. the Company. Listening: Understand Information about the Person and the Work.
Text Books : (A) Primarily for GRAMMER (A-1) Moment mal Lehrewerk fur Deutsch Als Fremdsprache Lehrbuch 1 A-2) Moment mal Lehrwerk fur Deutsch Als Fremdsprache Arbeitsbuch 1
Martin Muller Paul Rusch Theo Scherling Reiner Schmidt
Christiane Lemuck Martin Muller Paul Rusch Theo Scherling Reiner Schmidt
(B) Primarily for COMMERCIAL / BUSINESS TOPICS (B-1) Dialog Beruf Starter (B-2) Dialog Beruf Starter Arbeitsbuch
Norbert Becker / Jorg Braunert
Norbert Becker / Jorg Braunert
(Covering upto Total 12 lessons. 3 of each book).