U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100 1300

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3 24

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject CT TA TOTAL Total 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

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ELECTIVE PAPERS
Specialization Group : Human Resource 1. 2. 3. 4. Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04 Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ……………………… (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing 1. 2. 3. 4. Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04 Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management 1. 2. 3. 4. Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04 Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology 1. 2. 3. 4. Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04 Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business 1. 2. 3. 4. Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04 International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management…………. (III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) 1. 2. 3. 4. Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04 Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management………………………. (IV Semester) (IV Semester) (IV Semester) (IV Semester)

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NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course. EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

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every student of MBA will undergo on-the-job practical training in any manufacturing. In case the difference in the awards given by the examiners is 30 or more marks. At the end of second semester examination. 2. 4. conclusions and recommendations. RESEARCH PROJECT REPORT: In fourth semester. There will be no internal examiner. the organization (where the student is undergoing training) will assign a problem/project to the student. During the training. ordinarily assigned by the organization where student undergoes training. It should reflect in depth study of micro problem. performance products/services and problems faced. 8. after the completion of training will submit a report to the College/Institute. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. The report will contain the objectives and scope of the study. It will contain 6 . its structure. The student is expected to answer to the queries and questions raised in such a meeting. service or financial organization. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. One comprehensive chapter must be included about the organization where the student has undergone training. The average of the marks awarded by the 2 two examiners will be taken into account for the results. The College/Institute will facilitate this compulsory training for students. Research methodology. The training will be of 6 to 8 weeks duration. The student. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. 3. This chapter will form part I of the Report. However. The Report will have two certificates. Part II of the Report will contain the study of micro research problem. 5. 7. importance of the study. Relevant tables and bibliography should support it. the project report will be referred to the third examiner. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). Experience of teaching MBA classes as guest faculty shall not be counted. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. The research project report will carry 150 marks. The report should ordinarily be based on primary data. This should deal with brief history of the organization. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. During the course of training. use. which will form part of third semester examination. The report will be typed in A-4 size paper. The report will be evaluated by two external examiners. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. 6. It is mandatory that the student will make presentation in the presence of teachers and students. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. These two certificates should be attached in the beginning of the report. analysis of data collected. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions.SUMMER TRAINING PROJECT REPORT: 1.

The number of pages in the report will be 75 or more. The report should be typed in A-4 size paper. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. This is also to see the articulation of what is being learnt by them.relevant charts. The student will submit three copies of the report to the Head of the MBA program. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. diagrams and bibliography. 7 . The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University.

Objectives and Significance of Planning. UNIT IV (12 Sessions) Leadership: Concept and Functions. and Decenzo David A. Evolution of Management: Early contributions. Management As a Profession. Methods: Pre-control: Concurrent Control: Post-control. Controlling: Concept. Training & Development. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Management : Art and Science. 12 Edition 2008) th th 8 .P. Process of Planning. Stoner. Post Control of Outputs. Organisational Design. Process and models of Leadership Development. Fayol’s Administrative Management. Developing a Quality Control System. Authority & Responsibility.Management (Prentice Hall of India. Decision Making. Bureaucracy.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Characteristics of Quality Managers. Barriers to Effective Planning. Performance Appraisal Directing: Concept. Special Motivational techniques: Money. reward systems. Total Quality Control. 5th Edition 2008) 3.Revised (Effective from session 2010-11) MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Hawthorne Experiments and Human Relations. . Taylor and Scientific Management. Charismatic-Visionary leadership. Combining Jobs: Departmentation. . 6th Edition) 5. Manpower Planning. Motivation and Performance. Robbins & Coulter . Contemporary views on Leadership: Transformational-Transactional. Planning Premises and Forecasting.Management (Prentice Hall of India. Social Responsibility of Managers and Ethics in Managing. Forms of Organisational Structure. Management Vs. Suggested Reading: 1. Job Enrichment & Morale Building. Types of Planning. Management Skills. Nature. Importance. An Integrated Control System. System Approach. Pre-control of Inputs. Koontz Harold & Weihrich Heinz – Essentials of management (Tata Mc Graw Hill. Administration. Decision Theory Approach. Hours : 40 UNIT I (8 Sessions) Management: Concept. Quality of Work Life. Scope. The Quality Concept Factors affecting Quality. Concurrent Control of Operations. participation. UNIT III (10 Sessions) Staffing: Concept. Key to Planning. Freeman & Gilbert Jr . Weihrich Heinz and Koontz Harold . Robbins S. Direction and Supervision Motivation: Concept. Delegation of Authority. Types of Control. 9th Edition) 4. Social System Approach. Levels of Management. Organizing: Concept. Recruitment & Selection. Organisation Theories. Span of Control. Job Design. 6 Edition) 2.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill.

Cross and Advertising Elasticity. cartels. Mithani D. Pricing Strategies. 2007) 3. Nature and Scope of Management Economics.N. penetration pricing. 2007) 6. types and causes. 7th Edition) 8. Monopoly: Feature. Supply Analysis. . Objectives of a firm. product line pricing. Cost concept and analysis. Demand forecasting meaning. product differentiation.Managerial Economics (Vikas Publication. Determinants of Demand. 2005). Suggested Readings: 1. – Managerial Economics (Pearson Education. Hirschey Mark – Economics for Managers (Thomson. Oligopoly: Features. Supply Elasticity. Business Cycle. short-run and long-run cost curves and its managerial use. Uses of Elasticity of Demand for managerial decision making. etal. kinked demand curve. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Dynamic Surplus theory. Significance in decision-making and fundamental concepts. Market Structure: Perfect Competition. Dominick Salvatore . pricing under monopoly.M.Price. 2nd Edition) 9 . Risk & Uncertainty bearing theory and Innovation theory. . Concepts and various methods of its measurement. Elasticity of Demand. Price Discrimination. full cost pricing. significance and methods. Monopolistic: Features. Law of Demand. price leadership. price skimming. Price determination. UNIT-IV (08 Sessions) National Income. Koutsyannis A . 7. Profit concept and major theories of profits. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics.Principles of Economics (Himalaya Publishing House.MBA 012 : MANAGERIAL ECONOMICS Max. Petersen Craig H. Analysis and its uses for managerial decision making. 2007) 5.Managerial Economics (Oxford. Production concepts & analysis. 2006) 4. Exceptions to the law of Demand. Dwivedi D. Production function. Law of Supply. two variableLaw of returns to scale. Income. UNIT-II (12 Sessions) Demand Analysis. Inflation. measurement of Elasticity of Demand. pricing under monopolistic competition. India Edition. Atmanand – Managerial Economics (Excel Books. features. determination of price under perfect competition. single variable-law of variable proportion.Modern Microeconomics (Macmillan. Damodaran Suma – Managerial Economics (Oxford 2006) 2.

conventions and principles.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max.Financial Accounting for Management (TMH. Matching of Indian Accounting Standards with International Accounting Standards. 1 Edition). journalizing of transactions. 2 Edition). Cash Flow Statement: Various cash and non-cash transactions. 1 Edition). Comparative Balance Sheet and Trend Analysis of manufacturing. Common Size Statement . 1 Edition) nd 9) Gupta Ambrish . preparation of Cash Flow Statement and its analysis. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. st 4) Ghosh T P . Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts.Financial Accounting: A Managerial Perspective (PHI. flow of cash. 3rd Edition) st 8) Maheshwari S. 2nd Edition).Financial Accounting for Managers (Taxman. Preparation of Schedule of Changes in Working Capital. liquidity ratios.Financial Accounting for Management (Pearson Education. Profit & Loss Appropriation account and Balance Sheet. Concept of Gross and Net Working Capital.Financial Accounting for Management (TMH. New Delhi) 7) Ghosh T. Accounting Equation.N & Maheshwari S K – An Introduction to Accountancy (Vikas. 2 Edition) 10) Chowdhary Anil .solvency ratios. 9 Edition) 6) Ashish K. patents and goodwill. International Accounting principles and standards. st 2) Mukherjee .N & Maheshwari S K – A text book of Accounting for Management (Vikas. service & banking organizations.P. Bhattacharya. 10 . Profit & Loss Account. Policies related with depreciation. th 5) Maheshwari S. Unit IV (10 Sessions) Funds Flow Statement: Meaning. preparation of final accounts.Accounting and Finance for Managers (Taxman. SUGGESTED READINGS nd 1) Narayanswami . trademark. 1 st Edition). profitability ratios. Preparation of Funds Flow Statement and its analysis . inventory and intangible assets like copyright.Fundamentals of Accounting and Financial Analysis (Pearson Education. market capitalization ratios . 3) Ramchandran & Kakani . activity ratios.Essentials of Financial Accounting (PHI.

Management Challenge. Resistance to change. Elements of Culture.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) . Personality Attitude and Job Satisfaction. . Group Processes and Decision Making. Stages of Group Development. Management and Behavioural Applications of Perception. Implementing Change.Organizational Behaviour: Human Behaviour at Work (Tata Mc Graw Hill. Models of Organizational Behaviour.Behavioural Process in Organization (Oxford 4 IBH. Kenneth H and Johnson Dewey E. Organisational Behaviour: Cognitive Framework. Political Implications of Power: Dysfunctional Uses of Power. Steven. Udai . Classification of Conflict Intra. Glinow Mary Ann Von & Sharma Radha R. 12 Edition) th 2.Organizational Behaviour (Tata Mc Graw Hill. Sources of Power. 13th Edition) 5. Implications of Organisation culture. Behavioural and Situational Theories. Formal and Informal Groups. Learning: Concept and Theories of Learning. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Leadership: Style and Theories of Leadership-Trait. Pareek. Characteristics. Newstrom John W.Organizational Behaviour (Pearson Education. Characteristics. Greenberg Jerald and Baron Robert A. Suggested Reading: th 1. Conflict: Concept. Managing resistance to change. Sources. New Delhi. Motivating a Diverse Workforce. Personality: Concept. . Importance. Resolution of Conflict. Authority and Influence. Leadership styles in Indian Organisations. Behaviouristic Framework and Social Cognitive Framework. Attitude: Concept.2 nd Edition) th 11 .Management of Organsational Behavior: Leading Human Resources (Pearson Education. Interpersonal. Robbins Stephen P. Luthans Fred . Three level Work Motivation Model. A Paradigm Shift. Process of Organisational Culture. Mc Shane L. Distinction Between Power. Individual. Hours : 40 UNIT I (8 Sessions) Concept. Blanchard. 9 Edition) 6.9th Edition) 7. . Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Organisational Culture : Concept. Group Cohesiveness. Types and Theories of Personality Shaping. Analysis of Interpersonal Relationship. Types. Group Dynamics: Definition. Causes of Stress. UNIT II (10 Sessions) Perception and Attribution: Concept. Approaches to Power. UNIT III (10 Sessions) Motivation: Theories of Motivation: Early and Contemporary views. Nature. Process and Importance. Conceptual Foundations and Importance. Dysfunctional Groups. 4th Edition) 4. Nature. Relationship with Other Fields. Process. Nature. Functionality and Dysfunctionality of Conflict. Meaning and Types of Grievance and Process of Grievance Handling. Hersey Paul.Organizational Behaviour (Tata Mc Graw Hill. Managing Stress. . Intergroup and Organisational. Attitude Measurement. Stress: Understanding Stress and Its Consequences.Revised (Effective from session 2010-11) MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Kurt Lewin Theory of Change. Nature. Attitudes and Workforce Diversity. .10 edition) 3.

2) Chandan J S . 7 Edition).Meaning . Standard deviation . Types of index numbers. Kurtosis. Regression equations and their application . t-test. Measures of Dispersion: Range. uses of index numbers. Index Numbers:. rd 5) Gupta C B.Quantitative Analysis for Management (Prentice-Hall.MBA 015 : BUSINESS STATISTICS Max. Applications in business decision-making. SUGGESTED READINGS nd 1) Beri . Techniques of association of Attributes & Testing. 7th edition) nd 4) Sharma J K . Bayes’Theorem and its applications.Fixed base and Chain base methods. Addition and multiplication theorems. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making.Business Statistics (Tata Mc Graw Hill 2 Edition).) . Components of time series. Construction of Price.Meaning and types of correlation. Probability Theoretical Distributions: Concept and application of Binomial. Trend analysis: Least Square method .Business Statistics (Pearson Education 2 Edition). 12 . Unit II (12Sessions) Time series analysis: Concept. Application of Ztest.Ist Edition). Quantity and Volume indices:. Measures of central tendency: Mean. F-test and Chi-Square test.An overview. Formulation of Hypotheses. Additive and Multiplicative models.Statistics for Management (Pearson 2000.Meaning .V. Coefficient of Variation ( C. Skewness. Karl Pearson and Spearman rank correlation. Mean deviation.An Introduction to Statistical Methods (Vikas1995. 23 Edition). Correlation:. Gupta V . Partial and Multiple correlation & regression :. Regression:.Linear equations.Statistics for Business and Economics (Vikas 1998. 3) Render and Stair Jr .Linear and Non. New Delhi. th 6) Levin Rubin . Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Median and Mode and their implications. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making.

6.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Implementation and Control (Macmillian. Demands.. Segmenting the Market. Direct Marketing through Internet. A Brief Account of Marketing of Services. UNIT II (8 Sessions) Market Segmentation. Kotler Philip. Factors Affecting Marketing Environment.Stages and Strategies for Different Stages of PLC. Philip and Armstrong Graw . Product-Mix. 15 Edtion).J. 13 Edition).Needs. Implementations and Control (Pearson Education 12th Edition). Markets and Marketers. 2. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. 4. Functions of Marketing Management. Rural Marketing.Mix Decisions. Publicity and Public Relations. Consumer. Objectives.Marketing Management: Planning. Market Segmentation Procedure. 2007) 13 . Qualities of Marketing Manager. Product Positioning . Market Targeting – Introduction. New Product Development-Concept and Necessity for Development. Consumer Markets and Industrial Markets. New Product Planning and Development Process. Walker B.Marketing Management. Branding and Packaging Decisions. Marketing Vs Selling. Procedure. Usefulness. Channels of Distribution for Consumer/ Industrial Products. Kotler. Product Positioning Strategy. Consumer Behaviour .Fundamentals of Marketing (Mc Graw Hill) th 3. B2C. Marketing – Mix. and Stanton William J . Basis for Consumer/Industrial Market Segmentation. Marketing Information System and Marketing Research. Concept of Marketing Management. UNIT III (8 Sessions) Marketing . 5. Stanton William J . Elements of Marketing . Retail Distribution System in India. Wants. Marketing Organisations.Marketing concept & Cases special Indian Edition (Tata Mc th Graw Hill. Pricing Strategies. Factors Affecting Channel Distribution. Sales Promotion. Ramaswamy V. B2B and C2C. Definition. Kotler Philip . Differentiating the Product. Hours : 40 UNIT I (12 Sessions) Introduction.Principles of Marketing (Pearson Education. Suggested Readings: 1. Customer. 11 Edition). Policies Methods of Setting Price. Promotion: Promotion-mix. Philosophies of Marketing Management. CRM. Advertising. Koshy Abraham and Jha Mithileshwar . Keller Kevin Lane.Introduction. Personal Selling.Introduction. Product Decisions. Importance and Scope of Marketing. and Namakumari S . Management of Channels: Current Trends in Wholesaling and Retailing. International Marketing etc. Failure of New Products. Importance & Process. Product Life cycle . 3rd Edition). Analysis. th 7.S. Planning. 8. Marketing Environment. Mc.MBA 016 : MARKETING MANAGEMENT Max. Benefits / Purpose and Limitations of Market Segmentations. Electronic Marketing.J. Strategic Marketing Planning. Etzel M. Pricing Objectives. UNIT IV (12 Sessions) Pricing Decisions. Kurtz and Boone – Principles of Marketing (Thomson India edition.

digital camera etc.Computers Today (Galgotia. Leon A and Leon M . ISPs. printers. queries. downloading & uploading from Internet. characteristics. CPU. Marketing. searching. classification of computers. 1 Edition). advantages and limitations of a computer. MICR. cables. printing devices. Software: Introduction. Bar code reader. Introduction to languages. Elements of GUI based operating systemWindows-Use of menus. (b) Output devices . (Vikas) 5. MS-Excel and MS-PowerPoint. Unit III (Session 8) Computer Networks:Overview of Computer Network. URL. st 2. Types of memory and memory hierarchy. 1st Edition).) Internet:Overview of Internet. Kakkar DN. FTP.Fundamentals of Information Technology. Unit IV (Session 10) E-commerce: Introduction. 3.keyboard. Creating tables. plotters etc. Gopher etc. Web browsing. preparation of questionnaires. 1 Edition). compiler. Domain names. presentations. forms and reports in MS-Access. network interface cards. Basic services over Internet like WWW. Application of these softwares’ for documentation and making reports.Introduction to Computers (Leon Vikas. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. Telnet. 4. such as Production / Operations. Operating System: Definition. Optical storage devices. tools and commands of windows operating system.Information Technology: Inside and outside (Pearson. Goyal R – Computer Applications in Management (New Age. Memory and output unit). voice speech devices. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. switches.. WAN and MAN).(c) Storage Devices – Magnetic storage devices. Components of computer networks (servers. Advantages & disadvantages of e-commerce. Suggested Readings st 1. Cyganski . Buying & Selling on Internet. MS Access: Overview of MS-Access. Human Resource. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. e-mail. Search engines. tables and reports (Practical) Database Management System : Overview of DBMS. Recent trends in database. Internet Protocols. Flash Memory etc.. OMR. Basandra SK . scanner. Comparison between Traditional commerce and E-commerce. hub. Leon . workstations. Functioning inside a computer. Network topologies. Web Browsers. Types of software with examples. functional components of a computer system-(Input unit. Issues in Implementing Electronic Commerce. Components of DBMS.MBA 017 :Computer Applications in Management Max. 14 . RDBMS. 1st Edition). Types and Classification. etc.Visual Display Unit. Functions. Types of computer networks (LAN. Essential Components of computer Hardware: (a) Input devices . IP addresses. Finance and Materials Management. Architecture & Functioning of Internet. interpreter and assembler.

Group discussions. types of visual aid. Internet.MBA 018 : COMMUNICATION FOR MANAGEMENT Max.C. leading meetings. behavioral. decision. Intranet. Practicing delivery of presentation. GROUP COMMUNICATION Meetings. EMPLOYMENT COMMUNICATION : Writing CVs. teleconferencing. Tayler Shinley – Communication for Business (Pearson Education. 3 Edition). Sehgal & V. Minutes of Meeting. communication structure in organization. th 4. M. Business etiquettes.. conferences. P. 4th Edition) rd 6. barriers & gateway in communication. Body language. principles of successful oral communication.D. Planning meetings. importance of communication in management. Layout of business letter. defining and classifying communication. overcoming the difficulties of the case method. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. effective listening. scanning). Chaturvedi – Busines Communication (Pearson Education. electronic writing process. process of communication. Paralanguage. RECOMMENDED BOOKS: 1. WRITTEN COMMUNICATION Purpose of writing. Rajendra Pal . two sides of effective oral communication. Types of business letter. Communication networks. reading a case properly (previewing. Interviewers preparation.Business Communication (Excel Books). Lesikar RV & Pettit Jr. writing technique. the press release. kinds and objectives of reports. Sharma R. types of interview. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. 15 . strategy). Advanced visual support for business presentation. candidates preparation.K. workshop. 3. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. e mails. Appearance & Posture. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. designing a presentation. Media management. SMS. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. what is a report purpose. Impact of Technological Advancement on Business Communication. interview. timing. 10 Edition). principles of effective writing. objectives. Seminars. 2. reading. 5. case analysis approaches (systems. 1 st Edition 2006). analyzing the case. 7 C’s of communication. participants.Business Communication (Sultanchand & Sons Publication). different types of cases. clarity in writing. Khetrapal . non–verbal communication. writing memos. skimming. purpose of communication. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. press conference. media interviews. Notice. venue of meetings.

trends and practical uses-Recent technological developments in Indian Banking (ATM. Suresh Bedi . Interaction between internal and external environments. Hours : 40 UNIT.Economic Environment of Business (Himalaya Publishing House.Business Environment (Pearson. Futures and Derivatives) RBI-Role and functions.MBA 021 : BUSINESS ENVIRONMENT Max. Technological and Global environment. FEMA. 8 Edition). 3. nature and scope. Consumer Protection Act. EXIM policy. Stock Exchange-BSE-NSE. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). basic philosophies of Capitalism and Socialism with their variants.Business Environment (Excel Books. Text and Cases (Himalaya Publishing House. Legal. significance and nature. UNIT-IV (12 Sessions) E-Banking in India-objectives. Narasimhan Committee Recommendations. Paul Justin .I (8 Sessions) The concept of Business Environment. Mishra S K & Puri V K . New Economic Policy. the monetary policy and fiscal policy. Suggested Readings: rd 1. The changing dimensions of these laws and their impact on business. EMI. 16 . Debit and Credit Cards. SEBI Act. UNIT-III (12 Sessions) Philosophy and strategy of planning in India. Industrial Policy in recent years. Concepts of Mixed Economy. An introduction to MRTP. Francis Cherunilam – Business Environment. FDI policy. Financial Sector reforms. Globalisation. Depository system in India (Options. 1st Edition) st 4. 1 Edition). UNIT-II (8 Sessions) Overview of Political.Business Environment Text and Cases (Tata Mc Graw Hill). Policy with regard to small scale industries. Shaikh & Saleem . Social Responsibility of business enterprises. the process of environmental scanning. 3 Edition). th 5. EFT) Consumerism. banking structure reforms. Global Competitiveness. Socio-cultural. Environment Scanning: meaning. 2.

Crossing of Cheques. Kuchhal M. Meetings. 1881 Definition and characteristics. Attribution. Holder and Holder in due course. Breach. Dissolution of firms. Relevant Acts 17 . Capacity to Contract. Free consent. Presentment. Impossibility and Frustration. Registration of Firms. Negotiation. 1956 Aims and Objects of the Act. Prospectus. Bailment and Pledge. Kinds of negotiable instruments. Formation of a valid Contract . Digital Signature. 13 Edition) th 2.C. Damages for breach of a contract. Noting and Protest. Bouncing of Cheques. Promissory Note. 4. Redressal Machinery under the act. Appeals. Presumption. UNIT III (10 SESSIONS) Negotiable Instrument Act. Regulation of Certifying Authorities. Kinds of Companies.Business Law (Vikas Publication. Discharge of a Contract by performance. Conditions and Warranties. 7 th Edition). Digital Signature Certificates. Bill of Exchange and Cheques. Articles of Association. The Information Technology Act. Enforcement of orders and Penalties. Doctrine of Implied Authority. 1932 Definition of Partnership and its essentials. Suggested Readings th 1. Consideration. Passing of Property. Contract of Indemnity and Guarantee. Registration and Incorporation. Penalties and Offences. Discharge from Liability. Companies Act. 4 Edition) 3. Remedies. Acknowledgment and Dispatch of Electronic Records. Legality of object. Right of Unpaid Seller against the Goods. . Rights and Duties of Partners : Types of Partners. Electronic Governance. . 1930 Definition of a Contract of Sale.Principles of Mercantile Law (Eastern Book Company.Offer and Acceptance.MBA 022 : BUSINESS LAWS Max. Quasi contracts. UNIT IV (8 SESSIONS) Consumer Protection Act. 1872 Definition of a Contract and its essentials. 2000 Definition. Procedure for complaints under the act. Gulshan J. Agency. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Remedies for Breach. Memorandum of Association. Sense Electronic Records and Sense Digital Signatures.Business Law Including Company Law (New Age International Publisher. Sale of Good Act. Minor as a partner.J. Winding up. 1956 Nature and Definition of a Company. Directors: Their powers and duties. Avtar Singh . Duties of Subscribers. UNIT II (12 SESSIONS) Partnership Act.

Edition 2008) 4.Business Research Methods (Tata Mc Graw Hill. Gravetter . Measure of Dispersion and their Advantages. Types of Data: Secondary and Primary. Various Methods of Collection and Data. Types of Business Problems Encountered by the Researcher. 2004) 18 . Research Design : Various Methods of Research Design. Preparation of Questionnaire and Schedule. Length of Questionnaire. Problems and Precautions to the Researchers. Process of Research: Steps Involved in Research Process. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Sample Size and Sampling Procedure.C . 2007) 3. UNIT II (8 Sessions) Collection of Data: Concept of Sample. 2 nd Edition. Saunders . 9th Edition) 2. Various Types of Sampling Techniques.Marketing Research (Tata Mc Graw Hill. Precautions in Preparing the Research Report. Beri G. UNIT III (10 Sessions) Analysis of Data: Coding. Editing and Tabulation of Data.Research Methods for Business students (Pearson Education. 2nd Edition. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. Precautions in Preparation of Questionnaire and Collection of Data. Types of Research. Cooper and Schindler .Research Methodology (Prentice Hall of India. Check Questions. Use of SPSS in Data Analysis. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Bibliography and Annexure in the Report : Their Significance. Types of Questions.MBA 023 : RESEARCH METHODOLOGY Max. Determination and Selection of Sample Member. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Measurement and Central Tendency. Suggested Readings: 1.Research Method for Behavourial Sciences (Cengage Learning) 5. Panneer Selvam . Sequencing of Questions. Drawing Conclusions. 4th Edition) 6. Application and Analysis of Variance (ANOVA). Suggestions and Recommendations to the Concerned Persons.

n Jobs and Three Machines.Uses. Project Management: Rules for drawing the network diagram. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Taha Hamdy .Quantitative Techniques (Vikas 1996. replacement of assets which fail suddenly. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. Replacement Problem: Replacement of assets that deteriorate with time. Chand. Saddle Point.Decision-making under certainty. 3 Edition). Unit III (6 Sessions) Game Theory: Concept of game. rd Kothari . uncertainty and risk situations. Odds Method. graphical and simplex method of solving LP problems. Decision-making environments:.Operations Research . 7th edition) Sharma J K . Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. duality. Crashing of operations. Dominance Method and Graphical Method for solving Mixed Strategy Game.Quantitative Techniques in Management (Tata McGraw-Hill. Hours : 40 Unit I (6 Sessions) Operations Research:. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Scope and Applications of Operation Research in managerial decision-making. Pure and Mixed Strategy Games. 2nd edition). Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. 2003. Applications of Queue model for better service to the customers. Decision tree approach and its applications.Machines Problems. Two-person zero-sum game. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines.An Introduction (Prentice-Hall. Two jobs and m .K.MBA 024 : OPERATIONS RESEARCH Max. 3 rd Edition) th Kapoor V.Operations Research (S. Applications of CPM and PERT techniques in Project planning and control. . 4 Edition) 19 .Operations Research (Pearson. sensitivity analysis. Assignment model: Algorithm and its applications.

EOQ. coverage. 2nd Edition) 20 . 2000) 4) Johnston R et al – Cases in Operations Management (Pitman.Operations Management (Palgrave. Quality improvement and cost reduction. R J – Production and Operations Management (Prentice-Hall.Production and Operations Management (Tata McGraw-Hill. Inventory control techniquesABC. dimensions of quality. Unit-III (10 sessions) Production Planning techniques.FSN analysis. Scheduling types & principles. Productivity and Work study. 1997. Responsibilities of Operations Manager. Exponential smoothening. Box. Production Cycle. coverage QS 9000 clauses. Process. Definition of production and operations management. VED. Plant Location. Method study. 1960) 6) Morton .Production & Operations Management (Oxford University Press. Juran’s quality trilogy. Total Productive Maintenance (TPM). 2000. Measurement of errors. New Product Development. Unit-IV (10 sessions) Basic concepts of quality. Unit –II (10 sessions) Forecasting as a planning tool. Line of Balance. SUGGESTED READINGS 1) Adam Jr Everetl E. Factors.Production and Operations Management (Vikas) 7) Haleem A.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. PDCA cycle. SED. Layout Planning. Inventory Management – Objectives. Routing Decisions. Monitoring and Controlling forecasting models. 9th Edition) 3) Hill T. Product Design. Deming’s 14 principles. 1993) 5) McGregor D – Operations Management (McGraw-Hill.Jenkins Method. 5th Edition) 2) Chary . 2004) 8) Bedi Kanishka . Quality circles.7QC tools and 7 new QC tools. Forecasting types and methods. ISO 9000-2000 clauses. master production schedule. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Work Measurement. Six Sigma. Classification of operations.Production and Operations Management (Galgotia books.

8 Ed. 2000. 2004. buying etc. Standard Costing: Concept of standard costs. establishing various cost standards. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Cost Management. Sales Budget. concept of investment center. 1st Ed. cost center. Methods of Costing. Labour and overheads and their Allocation and Apportionment. 12th edition) 2) Khan and Jain . 2002. 3rd Ed. Value Chain Analysis. replacement. Methods of calculation of these costs and their role in management decision making like sales.Management Accounting (Vikas. cost concepts. sales etc. calculation of Material Variance. Types of Budget. 2000.Accounting for Management (Vikas. Role of Cost in decision making. Elements of cost . types of cost.Materials.MBA 026 : COST & MANAGEMENT ACCOUNTING Max.) 6) Ravi M. 1987. Target Costing & Life Cycle Costing : concept. Reconciliation of Cost and Financial Accounting. 1 Ed. replacement. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. Capital Expenditure Budget and Master Budget. Kishor – Cost & Management Accounting (Taxmann. Production Budget.) th 8) Arora M N – Cost and Management Accounting (Vikas. preparation of Cost Sheet. Static and Flexible Budgeting. Unit III (10 Sessions) Budgeting: Concept of Budget. strategies and applications of each. multi product pricing. Comparison of Management Accounting and Cost Accounting. uses and applications. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. Neo Concepts for Decision Making: Activity Based Costing.Introduction to Management Accounting (Pearson. and Overhead Variance.Management Accounting: Principles and Practice (Vikas.) 5) Sahaf M A . Materials Budget. 8th Ed.) st 7) Ravi M. types & importance .) 3) Pandey I M . 3rd Ed. Advantages and Limitations of Budgetary Control. Transfer Pricing : concept. 1st Ed. Kishor – Advanced Management Accounting (Taxmann. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing.) 4) Bhattacharyya S K and Dearden J . Labour Variance. profit center and responsibility center and its managerial implications. and its applications and implications. Preparation of Cash Budget.Management Accounting (Tata McGraw-Hill. SUGGESTED READINGS: 1) Horngren et al . Differential Costing and Incremental Costing: Concept. Budgeting and Budgetary Control.) 21 .

Risk and Return Analysis. Unit II (8 Sessions) Investment Decision: Appraisal of project. Overview of Working Capital Decision: Concept.Financial Management (Palgrave. EBIT-EPS Analysis & Indifference Points. 2004. potentiality of equity shares. 2004) 4) Khan and Jain . SUGGESTED READINGS: th 1) Pandey I M . Process & Techniques of Capital Budgeting and its applications. 2000. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits.Principles of Managerial Finance (Pearson Education. Kishor . inventory and receivables.Financial Management and Policy (Pearson Education. Cost of Capital : Cost of equity. Concept and Approaches of capital structure decision : NI. weighted average cost of capital and implications. debentures and retained earnings. Time Value of Money. Concept. 2nd revised ed.) 5) Prasanna Chandra . 2003.). 2004) st 8) Ravi M. scope and objectives of finance.Financial Management (Vikas.) 3) Knott G . Factors affecting dividend decision.Financial Management (Galgotia.) 2) Van Horne . Relevance and Irrelevance Theories of dividend decision : Walter’s Model. debentures and bonds as sources of long-term finance. Gordon’s Model and Modigliani Miller Model. 1 Ed. Functions of Finance Manager in Modern Age. Gitman .Financial Management (Tata McGraw Hill. Wealth maximization. components.) 7) Lawrence J. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley. Working Capital Management: Management of cash.MBA 027 : FINANCIAL MANAGEMENT Max. 12th Ed. Introduction to Working Capital Financing. preference shares. 1st Ed. factors affecting working capital requirement. 9 Ed. Financial decision areas. Risk and Uncertainty in Capital Budgeting. 2004) 6) R P Rustagi . Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. preference shares.Fundamentals of Financial Management (TMH. Leverage Analysis – financial. Unit III (10 Sessions) Financing Decision: Long-term sources of finance.Financial Management (Taxmann. Traditional and Modigliani Miller Approach.) 22 . 3rd Ed. NOI. Profit maximization vs. operating and combined leverage alongwith implications.

Industrial Relations: Nature. components of pay structure in India. HRM functions and objectives. recruitment procedures. Ivansevich – Human Resource Management (Tata McGraw Hill. 5 Ed. Compensation Administration: Nature and Objectives of compensation. Transfer – reason. Rao VSP – Human Resource Management. Aswathappa K . 3. the design of application form. Separation – lay-off. Wage Policy in India – Minimum Wage. Suggestion Readings : th 1. purposes. Transfer and Separation: Promotion – purpose. Job Analysis – Job Description. Incentive Schemes in Indian Industries. 10 Ed. retrenchment. dismissal. Human Resources Development in India: evolution and principles of HRD. Text and Cases (Excel Books. nd 2. resignation. Strategic Management Process – Environmental Scanning.) 23 . Role of HR managers.). Procedures and Techniques including 360 degree Performance Appraisal. principles and types. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. UNIT II (8 Sessions) Human Resources planning: Definition. Dessler – Human Resource Management (Prentice Hall. Types and Scope of incentive scheme. Evolution of HRM environment – external and internal. Grievance Handling Procedure. The systematic approach to recruitment: recruitment policy. Voluntary Retirement Scheme. HRD Vs. processes and limiting factors. Methods and issues of training and management development programmes. 10th Ed. Promotion.Human Resource and Personnel Management (Tata McGraw Hill. recruitment methods and evaluation.) th 5. Incentive Payments : Meaning and Definition. Prerequisites for an effective incentive system.). the offer of employment. and evaluation of process. UNIT III (10 Sessions) Training and Development: Purpose. 4 Ed.MBA 028 : MANAGING HUMAN RESOURCES Max. Performance Appraisal: Definition. Strategic Human Resource Management : Nature of Strategies and Strategic Management. Disciplinary Procedure. Strategy Formulation. Human Resources Information system (HRIS): HR accounting and audit. The systematic approach to selection: the selection procedure. Personnel functions. importance and approaches of Industrial Relations. principles and types. Job Specification. Purpose of appraisal. Bernardi – Human Resource Management (Tata McGraw Hill. Fair Wage and Living Wage. Nature and Scope. selection methods. 2 Ed. implementation and evaluation. Fringe Benefits. Difference between HRM and Personnel Management. Job Evaluation. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning.) th 4.

) 5. Various flows (cash.) . various costs associated with inventory. management of stores. Benchmarkingconcept. (Pearson. Key Issues in SCM. . Use of mathematical model for vendor rating / evaluation. Agarwal D. ABC. logistics sub-system.Supply Chain Management (Macmillan.). functions of purchase department and purchase policies. SUGGESTED READINGS 1. Features and Implementation. 1 Ed. Logistics costs. Essential features. 5 Ed. various EOQ models. exercises –numerical problem solving . Gopal . SDE / VED Analysis.Logistics and Supply Chain Management (Macmillan. bullwhip effect in logistics. different models.S.Supply chain management (Pearson. Just-In-Time & Kanban System of Inventory management.New Delhi. st 4.I. single vendor concept.K. Krishnan Dr. Purchasing & Vendor management: Centralized and Decentralized purchasing. accounting for materials.) st 3. Outsourcing-basic concept. buffer stock (trade off between stock out / working capital cost). 3 rd Ed. Sahay B.Material Management. (I. inbound and outbound logistics. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. benefits and case examples. 1 Ed. 1st Ed.A.) th 2. value and information).M. Distribution and warehousing management. Value Addition in SCM-concept of demand chain management. lead time reduction. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management.A Text Book of Logistics and Supply chain management (Macmillan.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. Chopra Sunil and Peter Meindl .) 24 . re-order point / re-order level fixation. . Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. Unit III (12 Sessions) Inventory Management: Concept. Raghuram G. CRM Vs SCM.

Cases in Strategic Management (Tata Mc Graw Hill.) 6. and Curran J.B. Strategic Budget and Audit. Resource based approach. Role of Strategic Management in Marketing. Management and Control. and Athreya M. TOWS Matrix. Minichiello Robert J. Mission. . Strategic Alliances. OCP. Impact of globalization. Budhiraja S.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Stability. Mergers & Acquisitions. .) 4. Organization Life Cycle. and Richard B. Glueck William F. Strategic Choice. Hours : 40 UNIT I (8 Sessions) Introduction.) nd 5. Corporate Analysis.MBA 032 : STRATEGIC MANAGEMENT Max. Activity based Costing. Basic Concept of Strategic Management. Objectives. Cliff Bowman .R.. Retrenchment & Combination Strategy.J.Business Policy and Strategy (Prentice Hall of India) 8. Pearce II John A. SAP Scanning. UNIT II (10 Sessions) Environmental Scanning.B. . GE 9 Cell.Concepts in Strategic Management and Business Policy (Pearson Education. Functional Strategy. Finance. Portfolio Analysis. Mc Kinsey’s 7S Model. Thomson . 1st Ed. David and Rangaragjan Krish .. Impact of Internet and E-Commerce.R. Scanning Functional Resources. BCG Model.Business Policy and Strategic Management (Tata Mc Graw Hill. Vision. Porters Model: 5 Force and Porters Diamond Model. HR and Global Competitiveness. Kazmi Azar . Diversification.Business Policy and Strategic Management (Frank Brothers) 2. UNIT IV (12 Sessions) Strategy Implementation through structure. Suggested Reading: 1. Case Study related to the Entire Syllabus. through Human Resource Management: through values and ethics. Lawrence R. Hunger J. Strategic Decision Making. Value-Chain Approach. . Strategic Information System.Jauch. Basic Model of Strategic Management.. 1st Ed. Process of Strategic Planning. Business Policy. Corporate Parenting. Stages of corporate development. Mc Carthy D. Wheelen Thomas L. 2 Ed. Competitive Intelligence ETOP Study. Corporate Strategy.Business Policty and Strategy (AITBS) 25 .. Industry Analysis. Various Corporate Strategies: Growth/ Expansion.Strategic Management (AITBS) 3. and Robinson J. UNIT III (10 Sessions) SWOT Analysis. Strategic Management. Corporate Restructuring.

Applications Of Artificial Intelligence : Neural Networks. 1st Ed. Murdick. Customer Relationship Management (CRM).) nd 7. Artificial Intelligence(AI) . 3 Ed.) rd 3. Technology Ethics. Expert System(ES).Management Information System (Tata Mc Graw Hill. Becoming an Agile Company. 2 Ed. Documenting. System Analysis (DFD and ER Diagram). Ross. 3 Ed. Decision Support System(DSS). Claggett – Information System For Modern Management (PHI. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Davis & Olson – Management Information System (TMH. Implementing Business Systems. Cyber Crime and Privacy Issues. O’Brien James . Using IT for Strategic Advantage: Business Process Re-engineering. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). The Value Chain and Strategic IS. Executive Information System(EIS). Classification. Fuzzy Logical Control System. Jawedkar W S . . Transaction Processing System(TPS). Stair & Reynolds – Fundamentals of Information Systems (Thompson.) 5. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. System Design. Arora Ashok. Creating a Virtual Company.) 4.) th 2. Suggested Readings : 1. Feasibility Analysis. Training.Management Information Systems: Managing the Digital Firms (Prentice Hall. Laudon K C and Laudon J P . Operations Support System (OSS).Business Ethics. Process Control System(PCS).MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Testing. Information Systems. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Improving Business Quality: Total Quality Management. 1st Ed. Management Information System(MIS). Virtual Reality . Management Support System(MSS).Management Information System (Tata Mc Graw Hill. Prototyping. 12 Ed. Ethical Responsibility .) rd 6. Enterprise Collaboration System(ECS). Security and Ethical Challenges Of IT. Investigation Phase. 2nd Ed. Competitive Strategy Concept. Bhatia Akshaya – Management Information System (Excel.) 26 .

Reference Group and Family Influences.Consumer Behaviour (Pearson/ Prentice Hall. Personality and Self Concept. Schiffman Leon G. Sponsorship: POP: Supportive Communication. Marketing Communication. Consumer Learning. and Bitta Della . 4th Ed.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. STP Strategies for Advertising. Loudon D. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Suggested Readings 1. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour. Nature and Scope of Advertising. Participants in IMC. 6th Ed. Organization Buying Behaviour. Testing of Advertising Effectiveness. Process of Communication. Consumer Attitude Formation and Change.) 5. Objectives of Marketing Communication. Environmental Influences on Consumer Behaviour: Culture.Advertising and Promotion. Consumer Decision Process: Problem Recognition. Promotion and Marketing Communication.Consumer Behaviour (Tata Mc Graw Hill. Copywriting. Customer and Competitor Analysis.) th 3. (Pearson Education. Process of Advertising. Reasons for Studying Consumer Behaviour. Management of Advertising Agencies. Role of Creativity in Copywriting Media Planning. PostPurchase Behaviour. UNIT IV (16 Sessions) Advertising Management. Ethical and Social Issues in Advertising. Understanding Consumer and Market Segments. Consumer Perception. 9th Ed. 5th Ed. Clow and Baack . Role of Advertising in Natural Development. Consumerism. Preparation and Choice of Methods of Advertising Budget. and Kanuk Leslie Lazar . rd 3 Ed.Integrated Advertising. Consumer Behaviour Models. Role of Advertising in Promotion Mix. Best and Coney . Personal Influences and Diffusions of Innovations.Consumer Behaviour (Tata Mc Graw Hill.) 6. Factors contributing to IMC. IMC Management & Planning Model. Batra Myers and Aker .Advertising Management (Pearson/ Prentice Hall. Semenik Richard J . Hawkins. Motivation.) 4.L. Social Class. Role of E-Commerce in Marketing Communication. Purchasing Processes. 9 Ed. IMC Promotion Mix. 2004) 27 . Campaign Planning: Message Creation. UNIT III (8 Sessions) Communication. Belch MA and Belch GE . Subcultures.) 2. Challenges in IMC.Promotion & Integrated Marketing Communications (Thomson. Integrated Marketing Communication (IMC). Search and Evaluation.) 7. Promotion Mix. Advertising and Other Promotional Tools. Overview: Meaning.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max.

Strategic Management (Addison-Wesley. Policies for SSIs.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Role of Woman entrepreneur. Govt. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. stages in entrepreneurial process. Innovation. Internal and External Factors. Holt . Culture. Entrepreneurial motivation and Barriers. Institutional support for new ventures: Supporting Organizations. Concept of Entrepreneurship. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur.Innovation & Creativity (Crest) 2001.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave.Creativity and Innovation (IPP. Bridge S et al. International versus domestics’ entrepreneurship. Stages of economic development. Nature and Overview. Professionalism vs family entrepreneurs. . 1999) 28 . Project Planning: Evaluation. locating venture capitalists. Theory of Entrepreneurship. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Feasibility Analysis: Economic. 6. Development of entrepreneurship. Screening and Project Identification. Synectics. Creative Performance. 1998) 3. Brainstorming.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Suggested Readings: 1. 4. Monitoring and Control segmentation. Couger. 2003) 5. Financial Institutions and Small scale Industries.Creativity in Organisations (Wheeler. Functions of an Entrepreneur. Financial and Technical. Nina Jacob. Jonne & Ceserani . Creative Problem Solving: Heuristics. Value Analysis. Classification of Entrepreneurship. Dollinger M J . Hunger J D and Wheelen T L . 1999) 2. Venture capital process. Venture Capital: Venture capital. Marketing. 1999) 7.Entrepreneurship (Prentice-Hall. Importance of international business to the firm. Incentives and facilities. C.

Brand Building.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. Intellectual property rights like designs. 2002) 2) Laura P Hartman Abha Chatterjee . Ethical theories and approaches. Ethics and social responsibility. Bhatia . Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Promotional Strategies. Suggested Readings: 1) S. Code of Corporate Practices.K. Ethics and marketing.) 5) Reed Darryl – Corporate Governance. Information Technology. 2007) 3) S. Diversification. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Social Responsibility of Corporates. Total Quality Management. copy rights.S. patents. Ethics and Information Technology. The Indian Scene. Corporate Restructuring. need of corporate governance code. Iyer . Economic Reforms & Development (Oxford). Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. 2000) th 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall. 29 . Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. 6 Ed.Managing for Value (New Age International Publishers. Competitive Strategy. Corporate Governance System Worldwide. Ramayana.MBA 042 : CORPORATE GOVERNANCE. Teaching from scriptures and tradition (Geeta. Ethics and human resource. Mergers and Acquisitions. Vedas. Supply Chain Management. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Horizontal Organisation. VALUES & ETHICS Max. Benchmarking.Ltd. trade marks.Business Ethics (Tata McGraw Hill. Corporate Governance and the Role of Board (BOD). Mahabharata. Upanishads. Ethics in finance. Corporate Social Reporting.

Understanding Organizational Behaviour (Oxford. Moulding the Personality Pattern. 2 Ed.) 5.) nd 2.. Methods of conducting Training. Hall Calvin S. 1 Ed.) 30 . Suggestion Readings : st 1. Persistence & Change. Personal Effectiveness.Personality Development (Tata McGraw Hill. Evaluation of Personality : Sick Personalities and Healthy Personalities. Symbols of Self.Training & Development Concepts & Application (Ane Books. Sahu R. Evaluation of Training Programmes. Psychodynamic Theories .et al . Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. Role. Tapomoy Deb . Johari – Window. Lynton & Pareek .) 7.K.Training for Development (Vistaar Publication. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. . 4 th Ed. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. Need and Importance of Training.Theories of Personality (Wiley-India Text Books. Approaches to Training Needs Assessment.) 3. Designing Training Programmes. Transactional Analysis. TNA Cycle of Events.Carl Jung and MBTI. Elizabeth B . Udai Pareek . 2 Ed. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs..MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max.Training for Development (Excel Books. Developing an Integrated Approach of Learning in Training Programme. 6th Ed. Personality Patterns. Hurlock. Types of Training. Friedman & Schustack .) 4. UNIT III (8 Sessions) Training : Concept.Personality: Classic Theories and Modern Research (Pearson) nd 6. 1st Ed. Understanding Process of Learning.

Grievance Handling Procedure. Venkata Ratnam – Industrial Relations (Oxford.) st 2. Nature of Industrial Relations. UNIT III (6 Sessions) Technological Change in IR-Employment issues. International Dimensions of IR.) 31 . concept. Mamoria. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. Role of State.Management Approaches. Workmen’s Compensation Act.) 3.Industrial Relations. Srivastava SC . .) 4. Human Resource Management and IR.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Evolution of IR in India . Sinha . Factories Act. Payment of Wages Act. problems of Trade Unions. Important Provisions of Employees’ State Insurance Act.Industrial Relations and Labour Laws (Vikas. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Employees Provident Fund Act. Absenteeism. functions and role of Trade Unions in collective bargaining.) nd 5. ILO in IR. 4th Ed. Gankar . Labour turnover. Trade Unions and Labour Legislation (Pearson Education.Dynamics of Industrial Relations (Himalayan Publications. Management Strategy. Suggested Readings : th 1.Industrial Relations (Excel. Employers’ Organisation. 1 Ed. 2 Ed. unions after independence. 2006. 15 Ed. 2000. objectives. 1st Ed. Labour problems : Discipline and misconduct. Workers’ participation in management. Integrative Approaches to HRM. Mamoria CB. Trade Union Response. Singh B. Payment of Gratuity Act. Trade Union. unions in the era of liberalization.D. Objectives of IR.

Contingency Theories of Leadership. Followers and situation. Sadler Philip . Leadership Behaviour. Group Norms.) th 2. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Building High Performance Teams. Group Cohesion. Assessing Leadership & Measuring Its effects. Building Technical Competency. Advanced Leadership Skills. Hughes. Ginnetts Team Effectiveness Leadership Model. Leadership and Values. Teams and Their Leadership. Curphy . Teams – Effective Team Characteristics and Team Building. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. Team Building for Work Teams. 5th Ed. Groups – Nature.Leadership. Yukl G . Group Roles.) 4. Concepts and Myths about Leadership.Leader. Stages of Group Development. West Michael . 6 Ed.Leadership in Organisations (Pearson. UNIT III (10 Sessions) Groups. 1 Ed. Leadership and Change.Leadership (Crest Publishing House) 32 . Leadership Traits. Ginnett.) st 3. Components of Leadership. UNIT II (10 Sessions) Focus on the Leader – Power and Influence.Effective Team Work (Excel Books. Suggested Readings : 1.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Group Size.

Suggested Readings : th 1.Netgotiation (Tata Mc Graw Hill. Strategy and Tactics of Distributive Bargaining.) st 2.The Counselling Process. UNIT II (12 Sessions) Negotiation Sub processes: Perception. .Counselling Skills for Managers (PHI. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence.Understanding Organisational Behaviour (Oxford) – for case in Unit II.Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Second Edition Page 410-415). Role of a Counsellor and Model of Conselling. Strategy and Planning for Negotiation.30-35 and pp. 1 Ed.MBA HR 04 : NEGOTIATION & COUNSELLING Max.L.) st 3. Strategy and Tactics of Integrative Negotiation. 1 Ed.Counseling and Guidance (Tata Mc Graw Hill. Modern Trends in Counselling – Trends. Patternson . Lewicki. 6th Ed. Influence of Culture on Negotiation: Case II . 196-197). Rao S.The Dabhol Debacle ( Negotiation Made Simple. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature.) 7.Negotiation Skills for Managers (Tata Mc Graw Hill. Saunders & Barry . 33 . Excel Books pp. Oxford. Rao S N . Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. Welfel. Singh Kavita . SL Rao. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA. (Thomson India.Negotiation Made Simple (Excel Books. A Multi theoretical Integrative Approach. 5 Ed. Pareek Udai . 1 Ed.) 6.) 4. By Udai Pareek. Characteristics. Case I . 2nd Ed. Cohen S . Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. Approaches to Counselling: Behaviouristic.) st 5.

Developing the Service Product/ Intangible Product.Services Marketing: People. Technology and Strategy (Pearson Education. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Process of Operations and Delivery of Services. Payne Adrian . Segmenting. Insurance and Banking. Marketing of Telecom/ Insurance Services. Characteristics of Services Classification of Services. Service Marketing System: Service Quality. Services Distributions. Baron S and Harrisk .) rd 3. 2nd Ed. Paradigms in Services Marketing. Role of Technology in Services Marketing. (Person Education.) 7.Service Marketing (Macmillian. Understanding the Customer Expectations.Services Marketing (Tata Mc Graw Hill. Physical Evidence: Role of Communication in Service Marketing. Services Promotions. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Importance of Customer Relationship Management : Specific for Service Industry. Zeithaml .) 4. Govind Apte . Principal Driving Force in Global Marketing of Services. Devising Financial Services. Key Decisions in Global Marketing.Services Marketing. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. People and Internal Communication. 3 Ed.) th 2. Service Product Planning. 1st Ed. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. Home Loans. Rama Mohana Rao . Service Pricing Strategy. 5 Ed. Understanding Customer Expectations and Zone of Tolerance.MBA MK 01 : MARKETING OF SERVICES Max.Services Marketing (Oxford University Press) 34 . Love lock Christopher . Services Strategy and Organizing for Global Marketing. Targeting and Positioning of Financial Services.Services Marketing: Text and Cases (Palgrave. Suggested Readings: 1. Segmentation and Zone of Tolerance. Marketing Mix Strategies with Special Reference to Credit Cards. Woodruff Helen . 1 Ed.) 5.The Essence of Service Marketing (Prentice Hall of India) st 6.

Various Techniques of Sampling.Essence of Marketing Research (Cengage Learning) 8. Distinction between Scientific and Non-Scientific Method. 5th Ed. Methods of Observation. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design. Scientific Method in the Physical Sciences and Marketing. Marketing Research during different phases of the administrative process. Scientific Method of Investigation : Scientific Method. and Iacobuce Dawn .) 3. Beri . Difficulties in Applying the Scientific Method to Marketing. Rating Methods.) 35 .Marketing Research (Prentice Hall of India.Marketing Research Methodological Foundation (Cengage Learning. Sources of Error. Green Paul E.Marketing Research: Measurement & Method (Prentice Hall of India. 2nd Ed.Marketing Research (All India Traveler Book Seller) 2. Analysis and Estimation. Steps in Sample Design. Advantages & Disadvantages of Different Techniques of Sampling. Primary and Secondary Data: Methods of Collecting Primary Data. 4 Ed. Difficulty of Measurement. . Limitation of Marketing Research. Need for Marketing Information System. Criteria for a Good Scale. Application of Marketing Research. Component of Attitude. Tull & Hawkins . 9th Ed. 7th Ed. 6 Ed. SUGGESTED READINGS: 1. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Determining Sample Size. Luck and Rubin . Development of Marketing Measures. Limitations of Attitude Measurement. and Albaum Gerald . UNIT IV (10 Sessions) Data Processing. Selected Attitude Scales. General Procedure in Attitude Scaling. Rank Correlation.Marketing Research (Tata McGraw Hill. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report.) 7.Research for Marketing Decisions (Prentice Hall of India. Essentials Characteristics for Selecting Secondary Data. Bibliography and Annexure in Report. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research.) 6. Important Experimental Research Designs... Components of Marketing Information System. Attitude Scales: The Concept of Attitude. Zikmund and Babin Barry J. Problem Associated with Sampling. Difference between Probability and Non-probability Sampling. Precautions in Preparing the Research Report. Tull Donald S. Analysis of Variance. Correlation. Precautions in Preparation of Questionnaire & Collection of Data. Advantages & Disadvantages of Primary Data & Secondary Data. Process of Marketing Information System. Drawing Conclusions. Regression Analysis. Churchill Gilbert A.MBA MK 02 : MARKETING RESEARCH Max. Objective of Sampling. Sampling: What is Sampling.) th 5. Marketing Information System : Concept. Giving Suggestions and Recommendation to the Concerned Persons. Bi-variate Analysis: Chi square. Objective of Marketing Research.) th 4.Marketing Research (Tata McGraw Hill. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Nargundkar . Hypothesis Testing. William G. Byod & Others .

Suggested Readings 1. Coughlan A.) th 5. 5 Ed.Sales Management: Decisions. Channel Conflicts and their Resolutions. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Specialized Distributors and Participants. Johnson and Marshall .) 6. 8th Ed. Stern Louis W.) 36 . Formulating Selling Strategies. Donaldson B . and Govoni Norman A. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Training the Distributors Sales Team.Sales Force Management (Tata Mc Graw Hill. Strategies th and Cases (Pearson Education. and Anderson E . Role of Sales Manager. Leading and Motivating the Sales Force. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems.I. Spiro . UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. Jobber David and Lancaster Geoff . Sales Contests. The Ones of Personal Selling.. Sales Management and Salesmanship.T.Sales Management : Theory and Practice (Palgrave) 2. Cundiff Edward W. 6 Ed. Analyzing Market Demand and Sales Potential. 11th Ed. Types of Channels..) 4.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Designing the Structure and Size of Sales Force. Importance of a Channel. 7 Ed.P .Sales Force Management (Tata Mc Graw Hill. Goals in Sales Management: Goal Setting Process in Sales Management. Qualities of a Successful Salesman. Preparation of Sales Budget. Designing Sales Territories and Sales Quota. Process of Personal Selling. Primary Distributors.Marketing Channels (Prentice Hall of th India. Distributors Selection and Appointment. EL-Ansary A. Evaluation and Analysis. Training and Compensating the Sales Force. Concept of Personal Selling. Distributors: Policies and Strategies.) 7. Rosenbloom – Marketing Channels (Cengage Learning. Techniques of Sales Forecasting. Sales Management Process. Still Richard R.Selling and Sales Management (Pearson Education) 3. Recruitment and Selection of Sales Force.

Perceptions of Service Quality. Structural Change. Culture. Motivation and Perception.Retail Management . Berman B and Evans J. Learning. Visual Merchandising and Atmospherics. Mapping Out Society.Retailing (Cengage Learning. Attitude. Building and Sustaining Relationships. Cox Roger and Brittain Paul .MBA MK 04 : RETAIL MANAGEMENT Max. Market Structure. Internal Store. 1 Ed. Suggested Readings: 1. Functions of Retailing Driving Forces for Retailing.Retailing : Environment and Operations (Vikas. 1st Ed. Branding. Managing Retail Services.) 2.) 37 . Retail Organisation and Operations Management. Gibson . The Internalization Process. Newman A. 5 th Ed. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Going International. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Dunne Patrick M. Promotional Strategies used in retailing. People in Retailing. Shopping at World Stores. 5 Ed. and Cullen P .) st 7. The Customer and Retail Business: Knowing your Customers.J. Business and International Management. The Store and its Image. Strategic Planning.. The External Store. Merchandise Management Retail Pricing. International Retailing: Internationalization and Globalization. Retail Planning. Store Design and Layout. Michael Levi M and Weitz BW . Newman and Cullen . Development and Control.) th 3. Choosing a Store Location: Trading Area Analysis. Lusch Robert F. Service Characteristics. Development and Implementing Plans.Retailing (Cengage Learning. 1 Ed. Financial Dimensions. Retail Institutions by Store-based Strategy-Mix.. Communicating with Customers. Web. and Griffith David A . Nonstore-based and other Forms of Non Traditional Retailing. Site Selection. Targeting Customers and Gathering Information.) 4. Definition and Concept.) 5. Display.Retailing Management (Tata McGraw Hill.Retail Management (Pearson Education.Retailing: An Introduction (Pearson Education. Vedmani G. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. 4th Ed. 9 th Ed.) st 6. Focusing on the Consumer. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems.R .Functional Principles & Practice (Jaico Publications. Type of Retail Outlets.

determination of potential credit policy including credit analysis. Working Capital Policy . objectives of cash management. reasons for holding marketable securities. Pattern and sources of Working Capital Financing in India. I. credit standards. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. secured term loans.K. Kishore . factoring. certificates of deposit. . Inventory: Need for monitoring & control of inventories. Motives for holding cash. commercial papers. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature. Credit Management in India. Marketable Securities: Concept.Working Capital Management (Excel) 2.Aggressive & Defensive. bank loans. choice of securities. Cash Management Practices in India. 2007) 3. Rangrajan and Mishra . Cash Management Models. order quantity. credit period.Financial Management (TMH. Dheeraj Sharma . etc. V. Working Capital Cycle. 5th Ed.) 7. 6th Ed.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. Bhalla . Scope and Definition of Working Capital. Periasamy.Working Capital Management –Theory & Practice (Himalaya. compensating balances . order point etc.) 4. P .Classification.Working Capital Management (Anmol) 5. factors affecting size of receivables. overdrafts. policies for managing accounts receivables. Collection Policies. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. Khan & Jain .) 38 . alternative strategies. Profitability–Liquidity trade-off. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash.Working Capital Management (Himalaya. objectives of receivables management. 9th Ed. Ravi M. risks and costs associated with inventories. techniques and processes. Cash Budget.Financial Management (Vikas. Assessment and Computation of Working Capital Requirement. Pandey. Benefits of holding inventory. with reference to Government policies. types. accounts payable.M. etc. Techniques of Inventory Management . short term credit. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes.Financial Management (Taxmann. 2005) 6. SUGGESTED READINGS 1. factors determining cash needs. objectives of inventory management. credit terms. Cash Management: basic strategies. trade credit. bill discounting. Inventory Management: Minimizing cost in inventory.

Term structure of interest rates. Capital market theorem. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. 1 Ed. Regulatory Mechanism: SEBI and its guidelines. Sharpe and Treynor measures.) 5) Bodie. 39 . Investor Protection.Investment Analysis and Portfolio Management (Pearson Education. calculation.their nature. functioning and limitations. structure. trading. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. Kane. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. valuation. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio. 1 Ed. Selection of Portfolio: Markowitz’s Theory. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P .Investment and Indian Perspective (TMH.). Finding alternatives and revision of portfolio.Security Analysis and Portfolio Management (Prentice-Hall.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Equity Valuation Models. 6th edition) st 3) Ranganatham . trade off. Valuation of Equity: Nature of equity instruments. Marcus & Mohanti . Single Index Model. Trading of securities: equity and debentures/ bonds. systematic and unsystematic risk components. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Stock Exchange and New Issue Markets . Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. 1996. Unit II (14 Sessions) Risk & Return : Concept of Risk. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities.) st 4) Pandian P . Portfolio risk and return. Bond theorem. valuation. 6th Ed. Duration. Valuation of Derivatives(Options and futures): concept. calculation of beta. Measures of risk and return. Beta as a measure of risk. 2008) 2) Fischer and Jordan .Security Analysis and Portfolio Management (Vikas.

working and strategies for commercial viability . scope and their implications.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. RBI – Role and functions. Financial Sector Reforms in India. Overview of Financial Services: nature. Insurance & Mutual Fund organisations Their status.) 40 . 3rd edition. 2003) 5) Srivastava . working and strategies for commercial viability.capital adequacy norms. Other financial services: Factoring.Indian Financial System (Vikas.Management of Financial Institutions (Himalaya. 1st Ed.performing assets. scope and importance etc.) 2) Khan M Y . Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. Evaluation of Lease transaction. 2003) 6) Gurusamy R .M & Nigam Divya . types. Monetary and fiscal policies.differences and implications for the business. working and uses of each. SUGGESTED READINGS: 1) Fabozzi . ICICI. Asset Liability Management . Securitization of Auto loans and housing loans.Financial Services (Tata Mc Graw Hill. Types of lease and their implications. NABARD. Management of capital funds. 1998) 3) Machiraju H R .Financial Services & Markets (Thomson. Consumer Credit and Plastic Money – concept. NBFCs Their status. Parties involved. Strategies for making commercial banks viable. 3rd Ed. banking sector reforms.Financial Institutions and Markets (Tata McGraw-Hill. determination of commercial interest rates: fixed and floating. Overview of Foreign Exchange Market. Forfeiting. Regulation of money and credit.R. nature. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. types. DFIs in India .Foundations of Financial Markets and Institutions (Pearson Education. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. 2004) 4) Bhole L M . RRBs. constituents. Hire purchase and lease . Techniques of regulation and rates. Discounting and Re Discounting Of Bills. Size and scope.Gap analysis. Liquidity Management. Securitisation in India. State Level Institutions . IFCI. Management of Non.IDBI.

Tax Avoidance & Tax Evasion.Tax Planning by Reports (Taxmann. .) 41 . Assessee – types. Non-resident Indians. Treatment of losses & unabsorbed items. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. SUGGESTED READINGS: 1) Bhatia H L . (Working knowledge is required for these). Residential status. Revision & Review. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Income from House Property. 20th Ed.) 3) Prasad Bhagwati . 40th Ed. Appeals. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Revision and Rectification. 1978).S. 5) Singhania V K . Review.Public Finance (Vikas. Tax Planning. 9th Ed. Tax and business reorganizations: merger and amalgamation. 20th Ed. 1999. Assessment Year. Capital Gains & Income from Other Sources. Assessment. Tax planning for depreciation.) 6) Datey V. Wealth tax on closely held companies. Filing of returns. Previous Year.How to Save Wealth Tax (Vision Book 2001. Valuation of assets. Profits & Gains of Business.Indirect Taxes – Law & Practice (Taxmann. Tax planning regarding Employees Remuneration. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning.) 2) Lakhotia R N .Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Objectives of Tax Management. Carry forward and set off losses. Law & Practice (Taxmann. Tax appeals.Direct Taxes. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning.

2003) 2) Hoffer . 2003. Unit III (12 Sessions) Structured Query Language. SUGGESTED READINGS: 1) Beynon -Davies P. Security. Introduction to data mining & Data Warehousing.Database Management System (Tata Mc Graw Hill.Modern Database Management (Pearson Education. Entity-Relationship Model.Database Systems (Palgrave.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. Relational Data Model. Applying column constraints. 6th edition) 3) Alexis and Leon . PL/SQL structure. Organisation of Database. Hours : 40 Unit I (10 Sessions) Introduction to Database. Semantic Data Model. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Inserting Rows. Triggers.) 42 . Hierarchy Data Model.Creating Tables. Unit IV (8 Sessions) Database Utilities. Cursor. Functions & Package. 3rd Ed. Functional Dependencies. 1996). Components of Database Management Systems.) 4) Majumdar and Bhattacharya . Network Data Model. Knowledge Extraction through Data Mining. Normalisation. Advantages of DBMS. Procedures. Snapshots.Database Management System (Vikas. Oracle. Decomposition of Relation Schemes. Object/Basic Database Administration/ Remote Data Access. Physical Database Design.Fundamentals of Database Systems (Pearson Education. Indexes & Sequences. Data Models. 5) Navathe E . Views.

Types of Attacks.Dimensions of Planning. Steps in Feasibility Analysis . Entity Relationship Diagrams. Intrusion Detection Risk Management. Elias M Awad – SAD (Galgotia Publication. Managing Risk. Hackers. Creating a secure environment. Viruses.) 43 . 1st Ed. Cryptography and authentication. Design. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. System Development Life Cycle. Overview of Risks associated with Internet. Virus Control. 1 Ed.E-commerce –Security. Post Implementation Review and Maintenance. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Hours : 40 UNIT-I (10 Session) Systems Concept. Disaster Recovery Plan. Implementation. Information Security Policy. Needs Identification. UNIT-IV (12 Session) Basics of Information Security. Feasibility Study. 2 Ed. Risk Management and Control (TMH. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). 7 Ed. Grienstein and Feinman.) nd 3. Analysis.) 2. Singh B –Network Security (PHI Publication. Internet Security Standards Suggested Readings: 1. Initial Investigation. Elements of System. Decision Support System. Characteristics of a System. Feasibility Considerations. Decision Tree & Decision Table. Types of Systems. Process Modeling : Structured English. Determining the User's Information Requirements.) st 4.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max.) 5. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Investigation.Feasibility Report. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Data Dictionary. 2nd Ed.

Character Codes. WML SUGGESTED READINGS: 1) Widjaja L G . Communication Links.Computer Networks (Prentice-Hall. Interference. Wireless TCP& UDP. 2000) th 2) Comer . Broadcasting. B-ISDN Unit III (12 Sessions) OSI Model. Transmission Impairment. FDMA. PDM. Broadband and base-band. TDMA. Routers. 4 Ed. Digital Data Rates. WAP. Network Interface Card. Network Operating systems: Unix. Virtual Private Network.) 4) Tanenbaum . PM. Concepts of Port. Optical Fibers. Wireless Communication: Bandwidth.Data Computer Communication (Pearson Education. WAN.) nd 5) Black . Hamming codes. Tunneling. Broadcast Radio. Asynchronous and Synchronous Data. PSK Features: Error detection and correction codes. 1999. Bridges. Cables. Types of Ethernet.) 44 . Infrared & Light Waves. 4th Ed. Gateways Cell Relay. 2003.) 3) Stallings W . Frame Relay. Switches.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. Hub. Server. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. ASK. Terrestrial Microwave. PCM. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Mobile Internet & WML: Mobile IP. 2 Ed. ATM. Windows. IP Addressing.Computer Networks (Prentice-Hall. 7th Ed. Linux. Communication System Formats. Networks and accessories: LAN. SDMA. Unit II (8 Sessions) LAN topologies: Workstation. FSK.Computer Networks and Internets (Pearson Education. ISDN. Multicasting. CDMA. Types of signals: AM. Socket.Communication Networks (Tata McGraw Hill. 2004. Point-to-point communication. MAN. FM.

Electronic Commerce Business. M-commerce Business Models. Types of B2C. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Kalakota R. Electronic Commerce Framework. Consumer to Consumer (C2C) Business Models. Hours : 40 Unit I (8 Sessions) Origin. Management Challenges in online retailing. Revenue Model. Competitive Environment. Management issues in online banking.) . Application areas of Mobile Commerce. Working of Online Credit Card. Online mercantile model for customer perspective. Types of B2B. Check. Electronic Payment Systems (Cash.) rd 2. Unit III (12 Sessions) Online Retailing. Organizational Development. Management Team). Business to Business (B2B) Business Models. Online branding. Online advertising. Market Opportunity. Stored Value. Society (Pearson Education. 2007. Accumulating Balance).Frontiers of E-Commerce (Pearson Education. Online banking implementation. Internet as an Electronic Commerce Enabler. Unit IV (10 Sessions) Online Banking. Electronic Commerce Business Models (Value Proposition. Types of C2C. Peer to Peer Business Models. Transaction Security. Online pricing strategies.MBA IT 04 : ELECTRONIC COMMERCE Max. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. 3 Ed. Suggested Readings: rd 1. Online marketing communications. Market Strategy. need and factors affecting Electronic Commerce. Online customer relationship. Credit Card.Electronic Commerce . Technology. Online retail industry dynamics. Changing dynamics in banking industry. Features of Electronic Commerce. Competitive Advantage. 3 Ed. 45 . Online market research. Laudon & Traver .

) 2) Cherunilam F .Shaw. 2007) th 3) Varshney R. Terms of Sale.International Marketing (TMH. International Dimensions of Marketing. Domestic v/s International Marketing. International Pricing Strategy. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Pricing Decisions. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Multiplicity of Legal Environment. Turnkey Operations.) 6) Jain S.International Trade and Export Management (Himalaya. Foreign Product Diversification. Branch v/s Subsidiary. Marketing Information System.) th 4) Czinkota .Culture and its Characteristics. Assembly Operations .International Marketing (Thompson.MBA IB 01 : INTERNATIONAL MARKETING Max.International Marketing (Pearson.Promotion Mix.II: International Promotion Strategies. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions . Process of Internationalization. Transfer Pricing. Price Standardization. Cultural Universals. 9 Ed.Product Design and Standardization. International Packaging. Unit II (8 Sessions) Planning for International Marketing: Marketing Research . Legal Environment.Marketing Information Sources. International Warranties and Services. Advertising Media. Bribery.S.International Marketing Management (Sultan Chand & Sons. Cultural Environment. Political Risks. Retailing in International Scenario. Developing an International Product Line.Political Systems. 3rd Ed. 8 Ed. International Branding Decisions.) 5) Cateora Graham . Indicators of Political Risk. Benefits of International Marketing.I: Product Policy and Planning. Promotion and Communication. World Market Environment: Political Environment. Legal Form of Organization.L. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . Personal Selling. Global Advertising Regulations .J . Strategic Alliances. Analysis and Measures to minimize Political Risk. Counterfeiting. Price Distortion. 10th Ed. Joint Ventures. Market Analysis Foreign Market Entry Strategies – Exporting. Counter Trade. – International Marketing (Thomson) 46 . Gray Market. Management Contracts. Bhattacharya B .Legal Systems.Role of Pricing. International Sales Negotiations International Advertising – Patterns of Global Advertising. Channel Management. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. Licensing. Acquisitions Franchising. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members.

S. 1 Ed.International Business Environment (Anmol) 47 . Integration for Business.) 2) Hill C.International Trade (Excel. SUGGESTED READINGS: 1) Agarwal Raj . Effects and Benefits of Globalization. SAARC. . Its Basic Principles and Major Achievements.International Business Environment (Prentice Hall) 5) Bhalla V. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. 1st Ed. Import Quotas.International Business (TMH. Changing Environment of International Business. Hecksher-Ohlin Theory. Globalization of Markets. Instruments of Trade Policy.) st 3) Daniels . Levels of Economic Integration. Anti-dumping Policy. WTO.K.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. Various types of Exchange Rate Regimes. Absolute Advantage Theory Comparative Cost Theory. Role and Advantages of WTO. . Trends in Globalization. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism. Regional Economic Integration: Introduction. Voluntary Export Restraints.) 4) Black J .A.Tariffs. Administrative Policy. IMF. Regional Economic Integration in U. IBRD.International Business (Pearson.. Product Cycle Theory. Regional Economic Integration in Europe. 5th Ed. Brief History of Indian Rupees Exchange Rates. Unit IV (12 Sessions) International Institution: UNCTAD. Features of IBRD. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. ASEAN. Role of IMF. Definition of International Business.W. Subsidies. Factors Affecting Exchange Rates.

Suitability of a Product for A company. Main Commercial Documents. Criteria for Grouping Countries.) 48 . Export Import Bank of E. Export Pricing.C. Nature of Exports Sales Contract. General Registrations. F . Selection of Export Markets.G. Registrations with RBI. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. Terms of Payment in Export. 2007) 2) Varshney R. Sources of Export Information.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Importance of Exports to India. Recent Trend in India’s Export. form of Ownership. Methods of Locating and Selecting an Agent. Important Organizations. Settlement of Disputes. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Important Incoterms. Registration with Appropriate EPC’ /CB’s Defining Export Documentation.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max.L. Registration with Licensing Authorities. Agents in Exporting. Direction of Exports from India. Selecting Products for Manufacturing and Export. 9th Ed. Opening a Bank Account. of India . and Statutory Documents for Export’s Country. International Channels Distribution.C. Definition of Export. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. India) th 4) Keegan J Warren – Global Marketing Management (Pearson. Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Methods of Identifying Export Winners. Signing the agreement.) 3) Govt. SUGGESTED READINGS 1) Cherunilam. Special Financial Facilities. India. Benefits to India Exports. Additional Commercial Documents. Benefits arising from Export. Export Prospect for Small Firms. Important Publications. 7 Ed. Postshipment Finance. Selection of Products and Identification of Export Markets: Choosing a Product.International Trade and Export Management (Himalaya. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Mechanism of Price Fixation. Process of Export Marketing.

Operating Ships-Linear and Tramp. Linear Freight Structure. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Freight Brokers. World Tonnage.D’s. Shipment of Govt.Logistics Management and World Seaborne Trade (Himalaya. Tramp Freight Structure. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Relevance of Logistics to Expert Management. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Developments in India Shipping. Advantages of Air Transport. Air Cargo. Wood D. Controlled Cargo. Flags of Convenience. Importance of Logistics.A. System Elements. Shipping Agents. Concept of Containerization. Constraints.T. Conference System. Shipping Association. Tariff Structure. International Air transport: Concept of Air Transport. 2007) 49 .C. Logistics Excellence. Chartering.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Volume and value of World Trade. Scope and Objectives of Logistics. I.Physical Distribution Management : Logistical Approach (Himalaya. 2. Johnson J. SUGGESTED READING: 1. 2007) 3.Contemporary Logistics. Organization of a Shipping Company. I. Shipping Routes. Classification of Constraints in Containerization. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Khanna K K . Krishnaveni Muthiah. Freight Forwarders Stevedores. Ports Infrastructure Development.A.

Insurance & Risk Management (New Age Publication. Married Women's Property Act 1874. Conceptual Framework.. Unit Trust and Mutual Funds.C. Tax Benefits under Life Insurance Policies Suggested Readings: 1. Income Tax Act. Insurance Act 1938.Historical perspective. Delhi) 5. New York) 4. Shares.Fundamentals of risk & Insurance (John Wiley & Sons. . Consumer Protection Act 1986.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Wealth Tax Act 1957.Insurance Principle & Practice (Sultan Chand & Company Ltd. Nature and Scope of Insurance. Bisen . Code of Conduct in Advertisement. Mutual Funds.III (10 sessions) Risk Management and Underwriting Role of Actuaries. UNIT . Classification of Insurance Business viz.Insurance Management (New Age International Publishers. Underwriting guidelines.Indian Insurance Industry Transition & Prospects (New Century Publications. Meaning.. Ombudsman Scheme.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Mishra M. Vaughan & Vaughan . Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . Srivastava Shashank . New Delhi) 3. Life Insurance Corporation Act 1956. Financial Planning and Taxation. Ganguly Anand . Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Srivastava D. Housing Finance.II (12 sessions) Financial Aspects of Insurance Management. Insurance Companies. Structure and functions. Kakkar.Role of Financial Institutions. New Delhi) 50 . Financial Market. New Delhi) 2. Bank Deposit Schemes.I (10 sessions) Introduction and Scope of Insurance. IRDA Act 1999. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. Hours : 40 UNIT . Principles of Life Insurance and Governance of Insurance Business. Life Insurance and General Insurance.Product framing..N.

Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Targeting and Positioning of Hospitality Industry. TAAI. Typologies of Tourism. Tourism Products of India (World Heritage Countries). G. Knowledge of other Departments. Traits & Duties of House Keeping Staff. Negi Jagmohan . Plans & Rates. James A. Jones Peter. Departments of Hotel. Classification of Hotels. Chinaware.) 2.) 5. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. WTO. Briefing. Alcoholic & Non Alcoholic Beverages. Responsibilities.) 8. 1st Ed. Michael Flynn. Tableware. Smritee Raghubalan . Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Kotler Philip.MBA OP 02 : HOSPITALITY MANAGEMENT Max.Hotel and Tourism Laws (Frank Brothers) 6. Bowen John and Makens James . Hotel Categories – Star Rating. Marketing for Hospitality and Tourism: Service Characteristics. Travel Motivators.) 51 . Components of Tourism. Hospitality Industry in Today's Scenario. Evolution and Growth of Hospitality Industry. Glassware. Lee-Ross Darren . Stephen Ball. Suggested Reading: 1. Evolution of Tourism Industry.Hotel Front Office Management (Wiley) 3.HRM in Tourism and Hospitality (Cengage Learning. 1st Ed. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Raghubalan. Basic Travel Regulation. Caroline Ritchie .Public House and Beverage Management (Butterworth) 7. Concept of Domestic & International Tourism. Furniture.Hotel House Keeping Training Manual (Tata Mc Graw Hill. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. FHRAI. ICAO. . Menu. The cover. Bardi .Hotel House Keeping (Oxford University Press) 4. rd 3 Ed. Origin & Nature. Hotel Organization Structure. Sudhir Andrews . Types of Hotel Rooms. Service Equipments: Linen. Importance of Hospitality Management. 1 st Ed. Segmentation. PATA. UFTAA.Hospitality Operations: A System Approach (Cengage Learning. Kirk David and Lockwood Andrew . Significance & Impacts of Tourism: Socio – Cultural.Marketing for Hospitality and Tourism (Pearson Education. Economic & Environmental. Marketing Mix and Marketing Strategies for Hospitality and Tourism. Banquets.

demand forecasting technical factors-Material inputs. Chandra Prasanna . Forms of project organizations. evaluation of the project .tools & techniques of project management. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. technology. The concept of project management . charts.Project : Preparation . 5 Ed. (TMH.MBA OP 03 : PROJECT MANAGEMENT Max. S – Project Management (Tata Mc Graw Hill) 5. Budgeting and Implementation. project management teams and coordination. SUGGESTED READINGS th 1. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project.) 2. Problems arising due to rate of discount.Project Planning and Control (Vikas) 3. market survey. Unit II(12 Sessions) Project Formulation Project identification. location and site.Appraisal. financial projections. network techniques for resource and cost budgeting and scheduling. Legal and Social appraisal of the Industrial Projects.project financing. treatment of risk and uncertainty. treatment of taxes. means of financing. wage–rate. cost of project. categories of project.Economic. plant capacity. estimates of cost. Monitoring and Control of Projects Project scheduling. production. social cost-benefits. Project formulation and preparation : Market and demand estimation. work schedule. Financial. Chaudhary. Monitoring and post implementation. Young TL – The Hand Book of Project Management (Kogan Page) 52 . . layouts. Unit IV (10 Sessions) Implementation. exchange rates. civil works. project development cycle. Unit III (10 Sessions) Process of Project Appraisal Technical . sensitivity analysis and probability approach single as well as multiple projects. Mohsin M.

Socio-Economic Reforms. Marketing Rural Non-Farm Products. 1st Ed. . UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. . Use of Durable and Non-Durables by Indian Rural folk. Classification of Rural Product and Rural Market. UNIT IV (12 Sessions) Marketing Research. Marketing Network. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Rural Communication-Challenges and Strategies. Warren M .S. Sources of Finance. Challenges. Importance. Various Types of Distribution Channels in Rural Marketing. National Level Credit Agency. Suggested Readings1.Rural Marketing Environment. Methods of Collection of Information. Sociological Segmentation. Different Marketing Agencies and Institutions.Economic and Social Development (Academic Foundation) 5. Introduction to Rural Financing. Market Size and Physical Structure of Rural Society. Social Structure of Rural Society. Types of Rural Communication. Requisites of a Good Finance System. Gopalaswamy T.Land and Labour in India (Asia Publishing House) 4. Prag P A . Government Efforts. Functions of NABARD. Schemes and Patterns of NABARD.NABARD. Corporate Interest in Rural Market.) 53 . Deu S. Dissemination of Market Information. Mahendra and Basu K. Pricing and Promotion Strategies.MBA OP 04 : RURAL MANAGEMENT Max. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. Marketing of Consumer Durables. Thomson Rule of Market Index.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Rural Market Segmentation. Major techniques of Market Research. Product. Agricultural Marketing. Targeting.Rural Diversification (EG Books) 3. Thorner Daniel and Morner Alice . Lin-Quest and MICA Rating. Problems and Strategies (Vikas. Advantages of Market Report and Market Report.P. Behaviour of Rural consumers. Selection of Segments.Occupational Segmentation.

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