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IT in Business

IT in Business

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Published by Pramod Parajuli
A presentation describing IT runs businesses for innovation.

Delivered to graduates of Masters in Business Studies @ St. Xavier's College, Kathmandu, Nepal.
A presentation describing IT runs businesses for innovation.

Delivered to graduates of Masters in Business Studies @ St. Xavier's College, Kathmandu, Nepal.

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Categories:Types, Speeches
Published by: Pramod Parajuli on Sep 11, 2010
Copyright:Attribution Non-commercial

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12/11/2013

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Information Technology in Business
Pramod Parajuli 2010

Customers

IT in Business

Pramod Parajuli, (C) 2010

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Roadmap
Customers, what they want? IT in business Knowing the customers Business responses IT alignment and strategies

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IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

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What consumers want? Joseph Pine @ TED.com

IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

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Innovation

Innovation

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New product New service New experience

IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

Designing new experiences The 3 D’s of customer experience*

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Innovation

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Design

Deliver

Develop

Services/ Product (traditional)

Embed IT component

Innovation

* The Three "Ds" of Customer Experience Harvard Business School http://hbswk.hbs.edu/archive/5075.html Last accessed: April 18, 2010
IT in Business Pramod Parajuli, (C) 2010 IT in Business Pramod Parajuli, (C) 2010

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IT in Business

Pramod Parajuli, (C) 2010

IT in Business

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IT in Business

Pramod Parajuli, (C) 2010

IT in Business

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IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

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IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

but wait wait!!

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ummm, yeah, we have some questions

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!  Without knowing what customers want, how
to proceed?

!  Without finding good/high-response/high-

return customers, why shall we innovate new experiences?

IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

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Know thy customers first!!

Knowledge Management & Business Intelligence

IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

Information
!"#$%& !"#$%' !"#$%( !"#$%) !"#$%*

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Knowing thy business

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IT in Business

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Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

Business intelligence
Know your business !  Workflows !  Touch points !  Marketing channels !  Investment !  Production !  Sales and service !  Product!! !  and many more aspects of business…
IT in Business

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Know your business

Know what your customers want

Use technology to design & deliver

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

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Know thy customers

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1.  Capture knowledge about customer !  Preferences !  Buying pattern !  Feedback 2.  Store knowledge 3.  Retrieve, extract hidden patterns 4.  Devise business strategy to respond 5.  Develop capacity to deliver new experience
IT in Business Pramod Parajuli, (C) 2010 IT in Business Pramod Parajuli, (C) 2010

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But I can’t collect data.

I don’t have information about my customers. Information Partnership
IT in Business Pramod Parajuli, (C) 2010 IT in Business Pramod Parajuli, (C) 2010

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IT doesn’t matter.
Harvard Business Review, May 2003

Nicolas Carr

IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

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Aligning technology with business (in broad sense)
Reduce cost of doing business

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Technology Business

Enhance customer return and loyalty

Improved service levels Fast and more accurate decisions (based on forecasting)
IT in Business Pramod Parajuli, (C) 2010 IT in Business Pramod Parajuli, (C) 2010

Aligning business with technology

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!  ! 

Business process re-engineering (BPR) Technology has become prime factor for BPR

What to do next?
IT in Business Pramod Parajuli, (C) 2010 IT in Business Pramod Parajuli, (C) 2010

5 things managers need to know about IT in business

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but still why should I care?

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Managerial challenges Technology available Business applications

Investment drives things crazy - total IT investment in year 2008-2011 is estimated to be USD 5 Trillion.* “You are free not to use IT. If you don’t want to use it, that’s OK, ‘cause somebody else will use it and reap the benefits.”

Foundation concepts

Information Technology

Implementation modalities
* Gartner Inc.

IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

Caution!

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Pre-requisites
Infrastructure
• Power • Communication • Space • Access • Security

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Horizontal org. culture
• Knowledge sharing • Communication & Collaboration • Motivation

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Calculation of TCO and ROI is important for technology implementation Technology is not risk free.

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Training
• Literacy • Maintenance

Management commitment
• Initial investment • Maintenance • Re-engineering • Sustainable source of fund

IT in Business

Pramod Parajuli, (C) 2010

IT in Business

Pramod Parajuli, (C) 2010

Conclusion Technology has been used to enhance productivity !  Efficiency in operations !  Effectiveness in decision making

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Conclusion

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However, innovating new experiences by the use of technology is what businesses need to focus on.

There are many success stories of using IT for governance, cost leadership, automation, supply chain optimization, decision making etc.
IT in Business Pramod Parajuli, (C) 2010 IT in Business Pramod Parajuli, (C) 2010

Q&A

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At the end

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Thank You

blog.pramodparajuli.com
IT in Business Pramod Parajuli, (C) 2010 IT in Business Pramod Parajuli, (C) 2010

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