powering the ROC

Revenue Assurance Success Story at Reliance Communications

Reliance Communications partners with Subex for Revenue Assurance best practices – a case study

www.subexworld.com

powering the ROC

www.subexworld.com

About the Customer
Reliance Communications is one of India’s largest information and communications service providers (CSP) with over 48 million subscribers. It o ers a complete range of integrated telecom services. These include mobile and xed line telephony broadband, national and international long distance services, data services and a wide range of value added services and applications aimed at enhancing the productivity of enterprises and individuals.

Challenges
Reliance Communications already had a Revenue Assurance unit set up, but as they used to perform manual data reconciliations, the scope of their Revenue Assurance activities were severely limited, taking into account that they had a load of over 1.2 billion CDRs per day. The CSP had a fast expanding subscriber base which led to increased di culties in tracking all the leakage issues that were cropping up in their network. Apart from the usage issues, there was also a challenge of ensuring the subscription data integrity across their internal systems. Also, the Revenue Assurance department did not have a clear view of network operational e ciencies, as most of the information was extrapolated from various sources, leading to a skewed overall picture. The analysts were aware of issues in the network due to congestion, erroneous & erratic CDR generation, data le corruption etc., but they were not able to quantify the issues on a daily basis. Another challenge was in their Voucher segment. Earlier the analysts used to manually extract data from various system elements and perform reconciliations on the limited set of data, which had restricted scope due to the large volumes and the extensive rule based analysis. It was necessary to accurately reconcile the voucher information. The RA department was only capable of extrapolations of existing issues, rather than proactively monitoring the business impacts of the same and identifying the root causes of various issues.

Existing RA infrastructure was not capable of scaling up to match the sharp increase in the subscriber base or identify the increasingly complex nature of revenue leakage

Solution
In Subex, Reliance Communications found a partner with best in class technology, industry leading domain expertise and excellent local support. CSP decided to automate & consolidate the Revenue Assurance processes and implemented ROC Revenue Assurance. With ROC Revenue Assurance, CSP was able to automate most of the tasks that the RA analysts used to perform manually. This ensured that analysts can now dedicate their e orts towards searching for new areas of revenue leakage. This was extremely bene cial for the Prepaid Voice segment (due to the massive volumes that needed to be analyzed) as well as the Prepaid Voucher segment (where the voucher records needed to be reconciled using the rule-driven process).

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© 2010 Subex Limited

powering the ROC

www.subexworld.com

The output of the audits performed on the system was converted into understandable reports and dashboards. Furthermore, the discrepancies were classi ed into appropriate buckets, which were easier to analyze and send out as proof of issue to di erent network elements and BSS systems. Data matching capabilities helped the CSP immensely for subscription assurance, as analysts were able to get a comprehensive listing of missing information by source, by looking at a single screen which contained the results of record level reconciliations between the billing and provisioning systems. Subex also provided customized reports speci c to network operational e ciency, in terms of number of generated les, CDR accounting within each le, transfer success between network elements etc. Subex also provided auto-generated reports for Call Continuity, which was an e ective way for the customer to view CDR generation rates at all of its switches trended on a 24 hour timescale. With the help of the customized dashboards, the operator was able to see at a glance the overall health of its network, with speci c dashboards created for various levels as well as functions (e.g. RA Dashboard, Operational Dashboard).

ROC Revenue Assurance helped automate most manual tasks, carried out reconciliations between billing & provisioning systems and generated customized reports

Overall Bene ts
The CSP’s Revenue Assurance department underwent a radical change after the introduction of ROC Revenue Assurance into their core processes. It helped them better understand the network and plugged the revenue leakages. Both CSP and Subex expect the partnership to continue and the use of ROC Revenue Assurance to expand across the enterprise. Reliance Communications saw following bene ts from the installation: Automation of Revenue Assurance processes improved the overall operational e ciency Analysts’ productivity was substantially enhanced with innovative features such as Control point search, Drill down to raw records & ROC Revenue Assurance’s data matching capabilities Unique root cause analysis enabled the close loop approach of Monitor, Analyze & Correct Substantial savings were recorded through real-time KPI tracking Introduced a strong process ow for reconciliation using audits

Increased e ciency due to automation of the RA process along with substantial savings achieved through accurate reconciliation, root-cause analysis and real-time KPI tracking

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© 2010 Subex Limited

About Subex
Subex Limited is a leading global provider of Operations and Business Support Systems (OSS/BSS) that empowers communications service providers (CSPs) to achieve competitive advantage through Business Optimization and Service Agility - thereby enabling them to better operational e ciency to deliver enhanced service experiences to subscribers. The company pioneered the concept of a Revenue Operations Center (ROC) – a centralized approach that sustains pro table growth and nancial health through coordinated operational control. Subex’s product portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber centric ful llment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and interconnect / inter-party settlement. Subex’s customers include 36 of the world’s 72 biggest* telecommunications service providers. The company has more than 300 installations across 70 countries. * Forbes’ Global 2000 list, 2009 For more information please visit www.subexworld.com

www.subexworld.com

Subex Limited
Adarsh Tech Park, Devarabisanahalli, Outer Ring Road, Bangalore - 560037 India Phone: +91 80 6659 8700 Fax: +91 80 6696 3333

Subex Inc.
12101 Airport Way, Suite 300 Broomfield, Colorado 80021 USA Phone: +1 303 301 6200 Fax: +1 303 301 6201

Subex (UK) Ltd.
3rd Floor, Finsbury Tower, 103-105 Bunhill Row, London, EC1Y 8LZ UK Phone: +44 20 7826 5420 Fax : +44 20 7826 5437

Subex Americas Inc.
30 Fulton Way, Richmond Hill, Ontario, Canada L4B 1E6 Phone: +1 905 886 7818 Fax: +1 905 886 9076

Subex (Asia Pacific) Pte. Ltd.
175A, Bencoolen Street, #08-03 Burlington Square, Singapore 189650 Phone: +65 6338 1218 Fax: +65 6338 1216

Regional o ces:

Dubai

Ipswich

Ottawa

Sydney

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