Professional Documents
Culture Documents
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Contents
3 CEO Lennart Holm and HR Director Martin Lundin
4 HR events in 2004
6 Key figures
7 Employees
8 Improved recruitment, Quickly into the job, PMD process
9 People Satisfaction
10 The Miró Project, HR+
11 Skills
12 Constant development, Functional training
13 English in Korea, Mentor Scheme, Project Methods in R&D
15 Communication
16 Communication for achieving goals
17 Honesty in change processes
18 Perstorp in the community
19 School and community projects
20 Perstorp and SOS Children’s Villages, In the wake of a natural disaster,
We want to be good neighbors
21 Working environment/Health
22 What is health?, Keep fit, Corporate healthcare
23 Sickness absence, Safety
7 11 15 18 21
Photo: Rikard Hansson, Jenny Hargne, Lars-Olof Henriksson etc.
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The Perstorp Group has seen exciting changes
"A dynamic, in recent years. In just a few years, despite tough
global competition, we have succeeded in chang-
very profitable ing our company from a relatively traditional
player into a dynamic, highly profitable business
business filled filled with belief in the future. We have focused
the business on specialty chemicals with en-
with belief in vironmentally adapted applications as something
of a specialist area, we have more new products
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HR events in 2004
January 2004
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November 2004
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Key figures 2004
Average number of employees
Financial development
2004 2003
The year was characterized by continued positive economic conditions, Country Total number of whom Total number of whom
resulting in favorable demand for most of the Group's products. of employees men of employees men
Sweden
Net sales increased by 14% to SEK 6,532 m (5,741 m). Adjusted for Parent company 5 5 5 5
exchange-rate changes, the increase was 18%. Subsidiary 1,060 767 1,128 820
Belgium 207 185 212 189
Operating earning before depreciation increased to SEK 1,101 m France 7 5 11 6
(922 m), as a result of higher volumes, better capacity utilization and India 232 225 241 233
an increase in internal efficiency. Accordingly, the operating margin Italy 92 80 99 87
Japan 2 1 2 1
improved, despite the negative effects of rising raw-material prices and Netherlands 1 1 2 2
a weaker US dollar, and despite non-recurring costs of SEK 74 m. Singapore 4 2 4 2
UK 5 3 8 6
Net profit increased to SEK 71 m (39 m). South Korea 28 25 15 14
Germany 138 123 145 128
Cash flow from continuing operations was the same level as in the USA 310 271 312 275
preceding year at SEK 755 m (754 m). Total 2,091 1,693 2,184 1,768
Women who are members of company boards or management Sickness absence, 2004
*) There are no confirmed figures for foreign units pertaining to the distribution
among long-term and short-term sickness absence, sickness absence by gender
and the age distribution.
Swedish operations includes all Group companies in Sweden. Since the Parent
Leadership development Company has only four employees, it is not reported separately.
Total 35 18 53 87
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Feedback develops
cooperation and team spirit
Employees
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We compete in a world where change is ever faster and has become
part of our everyday lives. This makes it extremely important to employ
people with the right skills and the right attitude, and to give them good
opportunity for development. This promotes the company’s growth
and increases our competitive strength. When working with our em-
ployees, we believe in a systematic, long-term approach that encourages
participation. Our global processes such as PMD (People Management
and Development *) are important. Over the past year, we focused on
spreading our global HR processes to many units throughout the world.
Starting from 2004, all wholly owned units will work according to PMD.
Our major employee study, People Satisfaction, was conducted with the
same questions as in 2002. The result was gratifying, showing a positive
change in all areas.
After three years in use and numerous training efforts, the PMD process
is constantly improving. Goal and development sessions with employees
improve clarity in both the short and long term and long term and en-
courage increased participation. Since 2004, most of the documentation
is entered in HR+, the Group’s personal administration tool, where both
manager and employee can use it. Because the documentation for the
employees’ skills development needs is collected in a single system, it
is easier to get a comprehensive picture of overall needs. This enables
Values more strategic development work.
Perstorp’s outlook can be described with one word,
FORWARD, which is divided into three areas:
Our direction and driving force
Our attitude and motivation
Improved recruitment
Our actions
Perstorp constantly works to improve and adapt the recruitment process.
This work is based on constant evaluation of our recruiting procedures.
The company’s values are linked to FORWARD:
Company policy states that all appointments should be advertised intern-
Earn the right to invest and grow
Decentralized leadership and initiative powers ally. In 2004 a change occurred in the digital advertising procedures for the
Good insight into goals and results Swedish units with the introduction of HR+, our new tool for personnel
Active cooperation and good cross-boundary
team spirit administration (See page 10). The internal positions are now available
Transparent feedback on each individual’s page in HR+, which greatly simplifies searches. The
Consideration and support for one another
Lead the process for change Group’s website, www.perstorp.com and other external search methods
have been used since 2004 for external recruitment.
Our strategy regarding skills profiles for external recruiting is based on
our values. Initiative powers, a desire to take responsibility and an ability
to share and listen are some of the qualities that we value highly. We want
employees who seek solutions to problems, ideally through a creative
approach, who help and respect each other, and who show honesty and
transparency, thus contributing to the company’s growth.
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months starting right from day one. The
introduction process is aimed at helping
new employees achieve optimum work
results in the shortest possible time.
This process provides a structured
introduction that gives new employees
a positive attitude towards the com-
pany. The introduction also offers
other benefits. New employees can
use their experience to provide new
perspectives on how we can develop
and improve.
People Satisfaction
The Perstorp Group performs an at-
titude survey every two years called
People Satisfaction for employees
worldwide. The survey was carried out
throughout the Group with a response
frequency of 58%.
The survey has three aims: Employees’ opinions on working environment issues
- to listen to employees’ views on their
Strengths Weaknesses
work situation
- to gain a basis for internal improvement
measures - we are good at performing PMD talks - decision-making channels are perceived as
unclear
- to provide a tool for measuring improvements - we give our colleagues support when they have
problems at work - cooperation between departments can be
improved
The survey consisted of two parts: - our working goals are clear and straightforward
- not everyone is perceived as getting the same
the company’s values and its working - we decide ourselves how to organize and opportunities
perform our work
environment. The results showed that - difficult to get enough information about what’s
“Leading change” and “Decentralized happening in own business area
ing process. The survey was conducted When new employees join the company, they should be allocated time for getting to know their
colleagues and duties.
intensively for a short period using the Introduction of regular departmental meetings.
same procedure for everyone. This The budget should be presented at the departmental meetings.
method requires a lot of resources and
What do employees think of this kind of survey?
is cumbersome to perform in some - It’s too comprehensive.
respects. The evaluation suggests that - It’s good to get a chance to express one’s opinion.
- Employees get the opportunity to express their opinions anonymously.
the methods for conducting the survey
should be changed.
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The Miró Project HR+
Our chemicals activities in Sweden were thoroughly re- A new personnel administration tool was implemented in
structured in 2004 under the Miró project. 2004 called HR+. Meanwhile, a change was made in the sys-
The project aimed to improve the company’s internal tem for clocking on and off at Swedish units. The traditional
efficiency and customer focus and cut fixed costs. The time clock was replaced by a new system where employees
basic concept for the new organization was that it should individually report any deviation from their normal work-
be function-based, with clear roles and responsibilities and ing hours. Employees and managers were trained in the
short, fast decision routes. This is in line with improving new reporting system during the year. Employees now also
the weaknesses shown in the People Satisfaction survey have access to their own data in the employees’ system,
(see page 9). for instance their address, compensatory leave and holiday
The new organization came into force on 1 June entitlement, wages and courses attended during their time
2004. at the company. Employees can update their address and
next of kin at any time. Employees can also log in and
Project Miró in brief update their CV and apply for internal courses.
The marketing organisation was concentrated at The aim is to have as much up-to-date information as
Perstorp, Sweden. possible on employees available for the employee and
The Supply Chain function was formed. their managers. This improves visibility and better internal
Administrative functions were concentrated at communication, thus enabling better use to be made of the
Perstorp, Sweden. organization's skills and expertise.
A cut in the number of legal units.
A reduction of 151 full-time employees.
Engineering Materials
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Skills
Responsibility
generates
initiative and
ability to change
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A strategic skills-improvement plan is a key
factor in ensuring the company’s success in
a rapidly changing world. It’s not enough to
know what we can achieve today – we must
also ensure that we develop at a pace that
makes us competitive in the future too. Each
employee’s development opportunities and
willingness to change is of significant import-
ance. We need to maintain and develop a
working environment that prioritizes these
factors. Meanwhile, skills should not just be
seen from an individual perspective. When the
organization's and unit’s collective skills are
integrated in the optimum way, the final result
can be better than the sum of its parts.
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English in Korea Mentor Scheme
It is impossible to grade the importance of different forms The internal mentor scheme was re-introduced in 2004 to
of training. It is always necessary to start from the organ- promote employee development. The scheme employs a
ization's and individual’s specific needs. What is absolutely new methodology, and priority is given to working meth-
necessary in certain circumstances may be less of a priority ods and business methods. Eleven mentors and an equal
in others. number of trainees started the program after the summer,
When the Hansol-Perstorp joint venture was initiated with completion scheduled for summer 2005. The aim was
in Korea in 2003, it was absolutely vital for the sake of to achieve maximum development of mentors and trainees.
communication to invest in English language courses. Of For this reason, the initiative started by training the mentors
the organization's 30 employees at the Seoul office and the in the new method. The purpose of the mentor scheme is to
Ulsan production facility, about a third – mainly from Seoul increase employee involvement through improved visibility
– have participated in various intensive English courses. and training in how to make the optimum contribution to
The aim is to progress from a patchy, limited knowledge the business and its development with the help of other
of English to good communicative skills in primarily spo- contacts than those in the line organization. The scheme
ken but also written English. The training is carried out focuses on the trainees’ relationship to the company, col-
in collaboration with universities and consultants on site. leagues and themselves. This makes the mentor scheme
Initially, only traditional training methods were used, but an important complement to the Life and Career scheme,
the initiative was recently supplemented with personal which concentrates more the individuals’ overall everyday
coaching in Ulsan. The results of this training initiative are life including work, family, free time and the individuals
already evident in the form of improved business develop- themselves.
ment opportunities and increased cultural understanding These two programs use similar conversation methods
and dialogue. but have different aims and objectives.
The plan for the future is to prioritize continued English
training with the aim of involving more employees in the Project Methods in R&D
scheme. Renewal & Development (R&D) aims to find the optimum
processes and product development opportunities for the
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company to promote growth. A consistent project culture motivation and clearer and more target-oriented project
throughout the organization is a vital prerequisite for a goals, leading to increased project completion.
successful and productive R&D project. R&D’s project organization will continue to be developed
Project management includes the creation of a team, through ongoing training both in project management and
a flexible group of people with different skills working for individual project roles. The plan for 2005 is continued
towards common goals. project management training, mainly for new employees,
A uniform working method for projects was prioritized follow-up training for employees with basis skills and active
in 2004, and all employees have received training in project coaching of project managers and members.
management. All employees are involved in projects, and
the aim of the training was to provide tools for implemen-
ting projects and give all employees in R&D a common pro-
ject culture and values to allow a uniform working method.
Each employee’s motivation is increased by projects and
taking responsibility for the various tasks involved.
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Communication
Insight and transparency
generate involvement
and motivation
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www.perstorp.com
The new version of Perstorp’s external website,
www.perstorp.com, was launched in September
2004. The website has many new features, in-
creased user-friendliness and, above all, a clearer
customer focus. Another area that underwent major
change was Careers, the part of the website aimed
at job seekers and students – an important target
group for Perstorp.
The new Careers was designed with the aim of The Latin word
presenting an up-to-date picture of Perstorp’s activi- "communicare"
ties and what the Group has to offer job seekers and means to share.
students. The information has been adapted to the
various target groups in order to market Perstorp as
an attractive workplace. Internal administration of
job applications has also been facilitated by linking
the website directly to HR+, the Group’s personnel
administration tool.
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Honesty in change processes
Spring 2004 was an intensive period for Perstorp, not least from
a communicative perspective as the Group implemented the
Miró Project with the aim of improving internal efficiency and
cutting fixed costs. Many people were affected by the organ-
izational changes, generating a huge need for both internal and
external information.
During this period, it was particularly important to follow two
of Perstorp’s basic communication principles – openness and
accuracy. The communication efforts were managed according
to these two principles as well as a third principle – speed. In
the internal communication work, focus was placed on one-
to-one meetings, an intranet-based question forum where the
management answered employee’s questions, and a new com-
munication channel for Perstorp known as streaming, where
film sequences are sent via the intranet. The films were used
as a tool for conveying messages in both images and words to
many employees simultaneously. This channel also worked well
for presenting the new organization and its employees, many
of whom been assigned new roles.
Communication channels
The future
- Around 90% of Perstorp’s 1,800 employees have access to the Group’s A project is underway at Perstorp to survey internal information exchange
intranet, insite and flows, with the aim of finding opportunities for rationalization and
- Perstorp’s internal publication insidan is distributed to all the Group’s new knowledge sharing methods. Studies of how other companies handle
production and sales sites. The publication is issued 8 times a year in
Swedish and English. these issues show that many choose to invest in virtual portals, which are
largely replacing the traditional intranet.
Perstorp’s website continue to be developed to meet the needs of the
Group’s interested parties, owners, customers, future employees or even
our neighbors. A communicative company is a successful company – and
that’s what Perstorp aims to be.
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Perstorp
in the
community
Investing and
growing with
responsibility
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For many years, Perstorp has focused on es-
tablishing a fruitful collaboration with other
sectors of the community, which has led to
investment of both financial and human re-
sources. Our level of active involvement deter-
mines our acceptance by the community and
our future recruitment of skilled employees.
Our investment includes supporting SOS
Children’s Villages and working with the UN
principles within the framework of Global
Compact. The Group also has contact with
schools and universities in many areas. We
invest in fitness activities, sports associations,
club activities etc. We conduct both long- and
short-term efforts to promote a positive view
of the company both among employees and
in society.
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preparing their theses at Perstorp, thus contributing import-
ant skills to our research and development activities.
In the wake of natural disaster
The Tsunami disaster in South East Asia required the world
Collaboration with colleges also includes many activi-
to respond rapidly and contribute disaster funds and aid
ties and projects in Renewal & Development. Perstorp aims
to support the region’s long-term reconstruction. Perstorp
for at least ten completed theses a year. In 2004 we were
assisted by donating SEK 100,000 to the Red Cross.
far behind this target, with only four completed theses.
One reason for this was the organizational restructuring
implemented during the year. To reach this goal, the We want to be good neighbors
company will work to achieve a better structure over the As a company in the chemical production industry, Perstorp
coming year. For instance, we will become more clear in wants good relations with the local community – including
specifying our preferred subjects and orientations for the authorities and close neighbors. Each production plant in
theses. We will also stress more clearly that the theses the Group actively addresses these issues by organizing
must contribute directly to our business development. study visits for local residents where they can learn more
about the company and about Perstorp’s efforts to man-
age the risks connected to chemical production. At the
Perstorp and SOS Children´s Villages Group’s plant in Ghent, Belgium, the company regularly
For Perstorp, humanitarian aid is a natural way of taking communicates with its neighbors by distributing letters and
responsibility for development in the countries we produce arranging an open house. Read more about the Group’s
in or export to. For several years, Perstorp’s production environmental report at www.perstorp.com.
plant in India has sponsored a house in the SOS Children’s
Village in the town of Pune, India.
In 2004, Perstorp became the main sponsor for one of
the ten SOS Children’s Villages in China. Perstorp will invest
SEK 3 million over three years to provide the 89 children
living in the village’s 12 houses with a home, a family and
The future
an education. Investing strongly in education was a key
The Perstorp Group is continuing its long-term investment in community
factor in the Chinese sponsorship project. and school projects in many areas. We aim to present our chemicals in-
dustry as an interesting workplace for our youth, while continuing to take
responsibility for a sustainable environment and community development.
Cooperation should occur at many levels, and each small meeting is an
important contribution to the overall picture.
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Working
environment/
Health
Well-being is a
prerequisite
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For many people, health means both ties. Employees are also offered yoga training, Pranayam
deep breathing exercises, stretching and meditation. At
physical and mental well-being the Toledo unit, the company helps pay for gym member-
WHO’s (World Health Organization) definition of health is: ship.
The greatest possible well-being of the individual, physi- The company will continue to adopt a more con-
cal, spiritual, intellectual and social, and not just in the centrated, focused approach to keep-fit activities as an
absence of illness. important step in its long-term efforts to minimize sick
Traditionally, workplace health issues have tended leave figures.
to focus on the physical working environment. In recent
years, however, increased focus has been placed on the
psycho-social working environment. At Perstorp, we see
Corporate healthcare
A significant aspect of securing a good working environ-
organizational efficiency, good leadership and a favorable
ment is good corporate healthcare. Perstorp’s primary
psycho-social environment as central factors for employee
concern in the area of corporate healthcare is to conduct
health and well-being.
preventative working environment measures and health-
People Satisfaction (see Employees, page 9) gives us an
promoting measures. The Perstorp unit has its own cor-
indication of how our employees feel, both physically and
porate healthcare structure, while the Stenungsund plant
psychologically. Another important indicator is the PMD
has an agreement with an external provider of prevent-
talks (see Employees, page 8).
ative healthcare, health checks and drug tests. In Ghent,
Belgium, the company has an agreement with an external
Keep fit healthcare provider, which also assists with ergonomic
Perstorp’s plant in Stenungsund focuses on the whole per- issues and work-related stress. In Bruchhausen, Germany,
son. This means that keep-fit activities are linked to safety the company has a contract with a doctor that regularly
activities. A Health and Safety Day has been introduced visits the site.
to provide exercise for all employees. A keep-fit group
works with a range of activities such as lunch walks, gym
workouts, spinning etc.
The Perstorp unit organizes keep-fit activities including
spinning, boxing training and various kinds of weight train-
ing. In India, there are indoor and outdoor training facili-
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Sickness absence
Strong preventative healthcare efforts to reduce sickness ab- working environment, risk management and safety. Active
sence are essential to Perstorp. These efforts include many efforts are underway at production sites around the world
different factors: clear values, working environment issues, to prevent accidents by surveying, analyzing and preventing
training and information, provision of keep-fit activities, accidents on the basis of incident reports. Over the past few
PMD process talks, People Satisfaction surveys and ready years, much work has been done to reduce the number of
access to healthcare at an early stage. Although these efforts accidents, concentrating on LTAR = Lost Time Accident Rate
cannot prevent all sickness absence, the Group reported a (the number of LTAs per million working hours), see Key
comparatively low sickness absence rate in 2004 (see Key figures table on page 6. Training, risk analysis and a range
figures page 6). A drop in sickness absence has been re- of protective measures cannot prevent all accidents. Only
ported at our Swedish units compared to the 2003 figures, single-minded, determined safety efforts, combined with
which we regard as very positive. The equivalent figure has personal responsibility and awareness on the part of each
not yet been reported for units outside Sweden. The efforts employee, can help us avoid this. On a positive note, the
mentioned above may be part of the reason for the low number of LTARs has fallen drastically since 2003, which is
figures. Another possible reason is that we usually work in a step on the road to completely eliminating accidents.
quite small groups where employees have the opportunity
to influence their work. We aim to continue keeping sick-
ness absence figures down and make them even lower if
possible, under our motto “healthy at work”. The future
Keep-fit activities will continue to be prioritized throughout the Group in
future. For instance, a keep-fit project will begin at the Perstorp plant in
Safety late 2005.
Safety at Perstorp is a priority area, not least in production, A completely new alcohol and drug policy has been adopted at the
where risk factors are highest. Safety in production, hand- Group’s Swedish units, with the basic concept “addiction out – employees
ling of raw materials and products, transport and storage, in” remains. Management and employee training efforts raise awareness
regarding addiction, thus increasing opportunities for helping the people
maintenance work and service – there are many situations
concerned.
where we must be aware of what we are doing and not
Safety is another priority area where all production sites will work very
put ourselves or others at risk. As mentioned in Skills (page actively to prevent accidents that can cause sick leave. This is part of the
12), top priority areas for skills development in 2004 were Group’s ongoing improvement efforts.
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World-class employees
Perstorp is a market leader in certain areas of specialty
chemicals and material technology. Our products are
important additives for the coatings and plastics indus-
tries as well as the engineering, construction and auto-
motive industries. The Group had sales of around SEK
6.5 billion in 2004 and employs approximately 1,800.
We have production plants in eight countries in Europe,
North America and Asia. Perstorp’s parent company is
Sydsvenska Kemi AB, and the Group is controlled by
the Industri Kapital 2000 fund. Industri Kapital is one
of Europe’s leading risk capital companies.
Perstorp aims to promote a culture that frees up in-
dividual and group potential for optimum performance.
This not only refers to the actual work, but also to our
attitudes – the ability to find new solutions, do our best
and occasionally dare to risk failure. Foresight, integrity,
courage to stand up for ourselves and insight about the
consequences of our actions are just a few of the per-
sonal traits that we encourage in employees, and which
help create a Group with world-class employees.
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