TOYOTA – “ Touch The Perfection”

Prepared by:-
Girish
Rahul
Suman
Praveen
Santosh
LOGO SPEAKS….
• Comprises of 3
ellipses
• Heart of customer
• Heart of product
• the ever expanding
technological
advancements and
opportunities that lie
ahead
 HISTORY
• FOUNDER:-Kiichiro Toyoda
• Kiichiro Toyoda had travelled to Europe
and the United States in 1929 to investigate
automobile production and had begun
researching gasoline-powered engines in
1930.He was encouraged to develop
automobile production by the Japanese
government.
 Background

Toyota started in 1933 as a division of Toyoda

Automatic Loom Works
Founded in 28 Aug,1937
Opened U.S. Operations in 1957
 #1 carmaker in world in 2007
Design, manufacture, sell vehicles
 Lines of Business

Brands: Toyota, Lexus, Scion

Non- Automotive:
 Housing
 Financial services
 Core Competencies

• Known for quality

• Innovation
 Hybrid
 “Moving Forward”
 Global

Four geographical markets

Four regional headquarters
Vehicles sold in 170 countries
52 bases in 27 different countries
Locations
 SWOT Analysis

Strengths: Weaknesses:
Quality Lack of brand identity
#1carmaker in 2007
Opportunities: Threats:
Untapped markets Economic instability
China, Middle East,
S.America
160 CHECKS TO
PROVE ONE
POINT
• ENGINE COMPARTMENT
• EXTERIOR CONDITION
&
APPEARANCE
• INTERIOR CONDITION
& APPEARANCE
• STEERING SYSTEM
•TRANSMISSION &
TRANSAXLE
•BRAKING SYSTEM
•AUDIO & ALARM
SYSTEMS
•FRAME, STRUCTURE &
UNDERBODY
• TIRES &
SUSPENSION SYSTEM
 Global Strategies

Distribution channels
Regional bases
Dock- bases operations
 Port facilities
 5 major U.S. ports
 Global Strategies

• Marketing
– Target locations and manufacturing
operations Toyota vehicle bought in U.S.
is likely to be manufactured in America
• Produce sustainable and fuel efficient cars
 Global Strategies
• Production

• Produce sustainable and fuel efficient cars

• Goal: to provide the “best quality, lowest cost, and
shortest lead time through the elimination of waste
– Just-In-Time (JIT)
– Jidoka
– Kaizen
– Supply Chain
– Relationships
– 3-5 yrs before contracting new suppliers
– Recognize supplier costs
– Establish profits
Everyone makes mistakes
– Win-Win
– Mutual understanding, trust, interlocking structures
 CONCLUSION
• We realize that Toyota so care about their customer and
Quality, that's why Toyota is very famous , and made
its brand name. Toyota has created a new dimension in
the field of automobile business. It has understood the
needs of the customers and has made a mark for itself
by manufacturing small, high performing, defect free
cars. The story of Toyota is one of an extraordinary
group of entrepreneurs and engineers who believed in
the power of innovation and in making miracles
everyday.
THANK YOU