A WINTER PROJECT REPORT ON “INVESTORS BEHAVIOUR FOR INVESTING IN EQUITY MARKET IN VARIOUS SECTORS” IN SURAT CITY

(Conducted on behalf of Sharekhan Limited, Surat)
(From 4th January, 2010 to 4th March, 2010) A Project Report Submitted in partial Fulfillment of the requirements For the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION TO VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT
Submitted By: ASHISH L. SORATHIYA T.Y.B.B.A (Sem-VI) FINANCE Roll No. 79 Under the guidance of MISS KHUSHBU VORA Submitted To: THE CO-ORDINATOR VIVEKANAND COLLEGE FOR B.B.A., NEAR JAHANGIRPURA,

VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT

ACADEMIC YEAR March 2010

I ASHISH L. SORATHIYA, here by declare that the project report entitled “Investors Behaviour for Investing in Equity Market in Various Sectors” Conducted on behalf of SHAREKHAN LIMITED, Surat under the guidance of Ms. Khushbu Vora submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration to Veer Narmad South Gujarat University, Surat is my original Work-Research Study-carried out during 4th January, 2010 to 4th March, 2010 and not submitted for the award of any other degree/diploma/fellowship or other similar titles or Prizes to any other Institutions/Organization or University by any other person.

Place:

ASHISH L. SORATHIYA T.Y.B.B.A (Sem-VI) Roll No. 79

Date:

I

express

my

deep

sense

of

gratitude

towards

my

guide,

Ms. Khushbu Vora without whose kind help this project study would have been extremely difficult. She has helped me with her valuable suggestions right from the beginning till the final draft of the report. The sheer mention of my project study shall ever commemorate her kind guidance. I am also grateful to Mrs. Varsha Patel, faculty of the

Vivekanand College for B.B.A. for his kind effort to make all the required facilities available and gave his valuable suggestions in preparing this project report. The library facility of the college has been of immense use to me for reference of books and old project reports. I am also thankful to Mr. Zubin Bhatporia (Associate Vice President) of Sharekhan Ltd., Surat for giving me an opportunity for getting in valuable experience in such reputed organization. I am also thankful to Mr. Darwin Variava who is presently working with Sharekhan Limited for providing me actual training and the required knowledge & guidance in completing this training successfully. Finally, I would like to record my special thanks to my parents, friends, and colleagues help me directly or indirectly in preparation of project work.

ASHISH L. SORATHIYA T.Y.B.B.A (Sem-VI) Roll No. 79

This is to certify that the Project Report entitled A STUDY ON “INVESTORS BEHAVIOUR FOR INVESTING IN EQUITY MARKET IN VARIOUS SECTORS” IN SURAT CITY (Conducted on behalf of Sharekhan Limited, Surat) submitted in partial Fulfillment of the requirements for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION to VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT is a record of bonafide research work carried out by ASHISH L. SORATHIYA under my supervision and Guidance.

……………………….. Ms. Khushbu Vora Project Guide

Myself Ashish L. Sorathiya, student of Vivekanand College for B.B.A. who is presently undertaking education in the spare of “Bachelor of Business Administration” which covers total business activities.

As students of management, I must be encouraged by the growth and rapid developments taken place in Various Sectors, in India. Still recently, management is growing baby. Keeping in mind the ever development field of management and great demand for Finance in our country, our university (VNSGU) has arranged specialization program in many field of management. Thus, it is our moral and obligatory duty to take this part of our studies with great enthusiasm and seriousness and give it the due importance. My report gives information about the “Behavior of Investors for Investing in Various sectors regarding Equity market”. The report contains graphical representation & interpretation with each graphs and charts. For the preparation of this report, I have used simple random sampling method for survey purpose. This training proved to be an experience, which is required to become a true student of management and administration.

Days were gone when people only invest their money in Post offices or in B a nks and another safely fixed return investment. Today people have several choices for the investment alternatives. Now a day, one of the most emerging choices is to invest in equities shares. To get good return on investment, people are ready to take risks. Law always says that investors get HIGHER RETURN if they take HIGH RISK. For high risk there is one avenue to invest and that is Equity Market.

This Project Focused On “INVESTORS BEHAVIOUR FOR INVESTING IN EQUITY MARKET IN VARIOUS SECTORS” IN SURAT CITY. Objectives behind this project are to know investors behavior for investing in various sectors regarding equity market, to know their preference of investment in equity market, and to know whether potential growth of equity market is there or not. I have used Descriptive Research Design because answers the questions who, what, where, when and how. This study is complex and determines high degree scientific skill to study the problem. Questionnaires are used for survey purpose and before going to actual survey pilot testing were also done. Sample size is of 175 respondents who are the actual and potential investors from whole of the equity market of Surat city and also from Sharekhan Securities Pvt. Ltd. Here, each sample has the chance to be selected on an equal basis because I have used simple random sampling method for surveying purpose. From research I found that 68% of investors are investing in Equity Market. While 36% of investors are not investing in Equity Market as per my sample size 175. Means most of the customers are aware about Equity Market. There are certain customers who are also aware about equity market but, they not want to invest in equity market, Reasons for not investing in equity market is high risk and there are no any fixed returns criteria and Investors age also affect in risk factor. Means old persons risk bearing capacity is law so, investor’s also select investment avenue as per his/her risk bearing capacity Equity share holder is real owner of the company in spite of their priority in getting dividend is comes last. Major Investors are investing in equity market only due to

earn high return and hedge the risk by investing their 5%-10% of income in Equity Market. 28% of investors invest in Equity market for the period of 1 to 3 Months and the same proportion of investors are invest for long period more than year.

On the basis of research I found that, major investors have selected Oil & gas sector as a 1st Rank, IT sector as a 2nd Rank, Banking sector as a 3nd Rank, Automobile sector as a 4th Rank and Infrastructure sector as a 5nd Rank. Most of investors have considered Market trend, Price Earning Ratio, Dividend and Profitability as a most important factor while selecting the Sector and company under the sector. I have used SPSS software (Statistical Package for the Social Sciences) for analysis purpose and in that I have used graphical representation & interpretation with each graphs and charts and Microsoft Office is used for data typing formatting and analyzing the data.

Company Name: Parental Company:

SHAREKHAN LIMITED SSKI Group (Shripal Sevantilal Kantilal Ishwarlal Pvt. Ltd)

Establishment year: CEO of the company: Head Office:

1922 Mr. Tarun Shah A-206, Phoenix House, 2nd Floor, Senapati Bapat Marg, Lower Parel, Mumbai- 400 013.

Surat Main Branch: (Where I have taken training)

M- 1 to 6, Jolly Plaza, Mezzanine Floor, Athwa Gate, Surat - 395001

Telephone No:

(022) 67482000 0261- 6560310-314

Online division as “Sharekhan” Web Site: Email: Offices(Network):

8th February 2000 www.sharekhan.com surat@branch.sharekhan.com More than 640 outlets in 280 cities

COMPANY PROFILE

INTRODUCTION OF SHAREKHAN
Sharekhan is one of the leading share broking and retail brokerage firms in the country. It is the retail broking arm of the Mumbai-basedSSKI Group (Shripal Sevantilal Kantilal Ishwarlal Pvt. Ltd), which has more than 88 years of experience in the stock broking business. SSKI is a veteran equities solutions company with more than 8 decades of trust and credibility in the Indian stock markets. It helps the customers/people to make informed decisions and simplifies investing in stocks. Sharekhan brings to you a user- friendly online trading facility, coupled with a wealth of content that will help you stalk the right shares. SSKI named its online division as a Sharekhan and it is into retail broking. The business of the company overhauled 10 years ago on February 8, 2000. It acts as a discount brokerage house to a full service investment solution provider. It has specialized research product for the small investors and day traders. Sharekhan’s online trading and investment site ww.sharekhan.com was launched in 2000. Though the www.sharekhan.com, have been providing investors a powerful online trading platform, the latest news, research and other knowledgebased tools and Sharekhan's equity related services include trade execution on BSE, NSE, Derivatives, commodities, depository services, online trading and investment advice. Sharekhan’s ground network includes over 640 Share shops across 280 cities in India. With branches and outlets across the country, Sharekhan’s ground network is one of the biggest in India! They have talent pool of experienced professionals specially designated to guide you when you need assistance, which is hy investigating with us is bound to be a hassle-free experience for you!

The Sharekhan provides its Customers First Step program, built specifically for all investors, so testament is –

“YOUR GUIDE TO THE FINANCIAL JUNGLE” means
“Our commitment to being your guide throughout your investing lifecycle” The institutional broking arm of SSKI was also awarded ‘India’s best broking house for 2004 by Asia Money brokers poll recently & It has also won the prestigious Awaaz Consumer Vote Awards 2005 for the Most Preferred Stock Broking Brand in India, in the Investment Advisors category. They have 640 share shops across 280 cities in India to get a host of trading related services – our friendly customer service staff will also help you with any account related queries you may have. Sharekhan won the award by the vote of consumers around the country, as part of India’s largest consumer study cover 7000 respondents – 21 products and services across 21 major cities. The study, initiated by Awaaz – India’s first dedicated Consumer Channel and member of the worldwide CNBC Network, & AC Nielsen–ORG Marg, was aimed at understanding the brand preferences of the consumers & to decipher what are the most important loyalty criteria for the consumer in each vertical. The reasons behind the preferences for brands were unveiled by examining the following:
• • •

Tangible features of product / service. Softer, intangible features like imagery, equity driving preference. Tactical measures such as promotional / pricing schemes.

Sharekhan completes 10 years in Retail Broking Business:

Sharekhan Ltd, India’s leading online retail broking house with a strong online trading platform, has completed a decade in the business offering services such as portfolio management, trade execution in equities, futures & options, commodities and distribution of mutual funds, insurance and structured products. In a short span of 10 years, the company has scripted a remarkable growth story. Starting from beginnings in 8th February 2000 as an online trading portal, Sharekhan today has a pan-India presence as well as global footprint in UAE and Oman with over 1,200 outlets serving 9,50,0000 customers across 400 cities.

Mr. Tarun Shah, CEO, Sharekhan, Says “We in are the proud to be This completing a decade of setting new standards industry. journey has been eventful. And the journey couldn’t have been such a rewarding one without the support of our patrons who infused immense faith in our services in the last 10 years. We profusely thank our patrons for the same.” Sharekhan in its decade-old journey has set category leadership through pioneering initiatives like ‘Trade Tiger’; a net based executable application that emulates a broker terminal besides providing information and tools relevant

to traders. Through its ‘First Step’ program Sharekhan has been guiding firsttime investors and helping them makes informed decisions.

 ABOUT SHAREKHAN
➢ SSKI named its online division as SHAREKHAN and it is into retail broking.
➢ The business of the company overhauled 10 years ago on February 8,

2000. ➢ It acts as a discount brokerage house to a full service investment solutions provider. ➢ It has specialized research product for the small investors and day traders.
➢ Largest chain of 640 shares shops in 280 cities across India. ➢ The site was also launched on February 8, 2000 and named it as

www.sharekhan.com.
➢ The Speed Trade account of Sharekhan is the next generation technology

product launched on April 17, 2002. ➢ It offers its customers with the trade execution facilities on the NSE and BSE, for cash as well as derivatives, depository services.
➢ Ensures convenience in Trading Experience: Sharekhan’s trading services

are designed to offer an easy, hassle free trading experience, whether trading is done daily or occasionally. Sharekhan providing the customers with a multichannel access to the stock markets. ➢ It gives advice based on extensive research to its customers and provides them with relevant and updated information to help him make informed about his investment decisions. ➢ Sharekhan offers its customers the convenience of a broker-DP. ➢ It helps the customers meet his pay in obligations on time thereby reducing the possibility of auctions. And execute the instruction immediately on receiving it and thereafter the customer can view his updated account statement on Internet.

➢ Sharekhan depository services offer Demat services to individual and corporate investors. A customer can avail of Demat, repurchase and transmission facilities at any of the Sharekhan branches and business partners outlets.

BRAND NAME:
The company as a whole in its offline business

has named itself as SSKI Securities Private Limited – Shripal Sevantilal Kantilal Ishwarlal Securities Private Limited. The company has preferred to name themselves under a blanket family name. But, in its online division started since 1997, the company preferred to name itself as “SHAREKHAN”. The Brand name “SHAREKHAN” itself suggests the business in which the company is dealing so that the customer could easily identify the product or service category.

 SHAREKHAN’S MISSION & VISION: • MISSION
“To educate and empower the retail investor to help him/her take better investment decisions.”

• VISION
“To be the best retail broking brand in the Indian equities market.”

 ROLE OF SHAREKHAN:
Ø Interface between the stock exchange and the investor. Ø Assistance to investors in precise allocation of funds. Ø Building awareness amongst general public about stock market.

Core Services of Sharekhan:
As a Sharekhan customer you can decide the channel through which you want to receive different Services.

 OTHER SERVICES PROVIDED BY SHAREKHAN
1. 2.

Online Services Offline Services 3. 4. 5. 6. 7. 8. 9. Depository Services: Demat & Remat Transactions Derivatives Trading (Futures and Options) Commodities Trading IPOs & Mutual Funds Distribution Fundamental Research Technical Research Portfolio Management

10. Free access to investment advice from Sharekhan's Research team
11. Sharekhan Value Line (a monthly publication with reviews of

recommendations, stocks to watch out for etc) 12. Daily research reports and market review (High Noon & Eagle Eye) 13. Pre-market Report (Morning Cuppa) 14. Daily trading calls based on Technical Analysis 15. Cool trading products (Daring Derivatives and Market Strategy) 16. Personalised Advice 17. Live Market Information
18. Internet-based Online Trading: SpeedTrade

1. Online Services:
Online BSE and NSE executions (through BOLT & NEAT terminals Mutual Funds Commodity Futures PMS (Portfolio Management Services) Technical PMS

Demat Services Share shops

2. Offline Services:
Trading with the help of Dealer Trading without credit By calling to the Share shops Credit facility (Only in Delivery-based) Special website for Offline Clients: www.mysharekhan.com Physical contract notes

It provides various On-line trading services through various account:

The company provided mainly two types of services to their customers for the Demate Accounts. (1) Online Account and

(2) Offline Account

1. Online Account: In the Online account, the company simply provides the terminal to the customers or clients and the clients can do trading himself/herself when he/she wants. The charges of online account is Rs. 750 /-, which is varies from company to company. Online accounts are most popular than the Offline accounts. In the Online A/C, the company provides 3 types of facilities to their clients as per the requirements. A. Classic Accounts B. Trade Tiger Accounts C. Dial – n –Trade
A.Classic

Accounts:

Investing Online is so much easier!
In Classic accounts, it is very simple to do trading. Here customer has first to open a Demat account with Sharekhan and after opening an account he can get the login ID and password. With the help of login ID and password, the client can login to the Sharekhan.com and in the classic a/c whatever company’s information the clients wants, he has to type the company’s name or code and he will get all the necessary information about that company and he can buy or sell the that company’s stock or shares. But, here in the classical account the client can access only one scrip at a time.

Features of Classic Account:
Classic account enables you to buy and sell shares through our website. You

get features like

Online trading account for investing in Equities and Derivatives via sharekhan.com

 

Integration of: Online trading + Bank + Demat account Instant cash transfer facility against purchase & sale of shares

 Make IPO bookings
    

You get Instant order and trade confirmations by e-mail Streaming Quotes Personalised Market Scan with your own customized stock ticker! Single screen interface for cash and derivatives Your very own Portfolio Tracker!

A.Trade Tiger Account: -

Earlier it was known as Speed Trade and now it is known as Tiger Trade. This account is same as fast trade account. But, difference between these two accounts is that in the Tiger Trade Account the client can access more than 25 scripts at a time and buy and sell the share from wherever they wants. This account also provides the charts and graphs, so that the clients can easily understand about the stock of the company. This is only for big clients and dealer

kind of customers. This account is mainly for active traders who trade frequently during the trading session.

F e a t u r e s

of Trade Tiger Account: • • • • • • • •

A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX, NCDEX, Mutual Funds, IPOs Multiple Market Watch available on Single Screen Multiple Charts with Tick by Tick Intraday and End of Day Charting powered with various Studies Graph Studies include Average, Band- Bollinger, Know Sure Thing, MACD, RSI, etc Apply studies such as Vertical, Horizontal, Trend, Retracement & Free lines User can save his own defined screen as well as graph template, that is, saving the layout for future use User-defined alert settings on an input Stock Price trigger Tools available to gauge market such as Tick Query, Ticker, Market Summary, Action Watch, Option Premium Calculator, Span Calculator

• •

Shortcut key for FAST access to order placements & reports Online fund transfer activated with 12 Banks

A.Dial-n-trade:

Features

of

Dial-n-

trade:

TWO dedicated numbers for placing your orders with your cell phone or landline. Toll free number: 1-800-22-7050. For people with difficulty in accessing the toll-free number, we also have a Reliance number (Your Local STD Code) 30307600 which is charged at as a local call.

• • • •

Simple and Secure Interactive Voice Response based system for authentication No waiting time. Enter your TPIN to be transferred to our telebrokers You also get the trusted, professional advice of our telebrokers After hours order placement facility between 9.00 am and 9.30 am (timings to be extended soon)

1.

Offline Account: This is simple way to do trading. In the offline account, the client can place the order by telephone or through personal visit in the office. The client who is very busy in their jobs or business, they can directly place the order by the telephone or the client who are not much busy; they can come to the office of Sharekhan. Sharekhan also provide the Dial-n-trade service to their customers. So that customers can directly place the order by the telephone.

 Demat

Account

Opening

&

Brokerage

Charges: -

• Fee structure for General Individual: Charges Classic Account Account Opening Charges Rs. 750/-

Trade Tiger Account Rs. 1000/-

Brokerage

Intra-day : %

0.10

Intra-day : 0.10 % Delivery : 0.50 %

Annual Maintenance Charges

Delivery : 0.50 % Rs. NIL first year Rs. 300/= p.a. from second year onwards

For Intra-day Trades: This is subject to a minimum brokerage of 5 paisa per share. This means that if the share price you trade in is Rs 50/- or less, a minimum brokerage of 5 paisa per share will be charged. For Delivery Based Trades : This is subject to a minimum brokerage of 10 paisa per share. Minimum brokerage of 10 paisa per share will be applicable when the share price is Rs 20/- or less.

 Sharekhan launchs ShareMobile, an exclusive live streaming quotes and trading facility for its online trading customers  Next time when you are on move, you need not worry about your favorite stocks price movement. You can carry stock market terminal with you anywhere – anytime.  Have you ever missed an investment or an opportunity to book profit / loss, just because you were on move?  Sharekhan brings your freedom of being Mobile. Yes, it’s so easy with ShareMobile to track your favorite stocks price movement tick-by-tick.

 How ShareMobile does empower you?
 Live tick by tick stock price.  Latest News Headlines  Track your My Trade Portfolio investments  Live Research Fundamental & Trading Calls

Sharekhan Depository Services:
Sharekhan Depository Services offers dematerialization services to individual and corporate investors.
Sharekhan

has a team of professionals and the latest technological expertise

dedicated exclusively to our Demat department, apart from a national network of franchisee, making the services quick, convenient and efficient.

 Trading in Commodity Futures:
 It provides with facility to trade in commodities (Bullion: Gold, silver and agricultural commodities) through a wholly owned subsidiary of its Parent SSKI.  Sharekhan is a member of 2 Commodity Exchanges and offers trading facility at both these exchanges:
1. Multi Commodity Exchange Of India (MCX) 2. National Commodity And Derivative Exchange, Mumbai (NCDEX)

Software (Technology) Used In Sharekhan: Sharekhan is using different technology for the running of their daily

transactions. Mainly for the trading, the company using three software.
1. ODIN (VSAT Based) 2. Trade Tiger (WEB Based) 3. Classic/Fast Trade (WEB Based)

And also NEAT System Used for making transaction in NSE listed company & same way BOLT System Used for making transaction BSE listed company. And for the client information or customer service, the company using two software.
1. CIS – Client Information System. 2. BOC – Back Office.

Turnover Employees Strength Offices Clients : Demat A/c Trading A/c Head office Working Capital

Rs. 15 corers daily 35 More than 640 outlets in 280 cities 5000 3000 Mumbai More than 400 corers ✔ Sharekhan Classic Account

Special Features

✔ Sharekhan Trade Tiger

Account ✔ Dial – n - Trade

Some Information about Sharekhan:

Sharekhan provide right investment decision to Investors according to their needs

Seven Reasons

Why Customer’s first choice is SHARAKHAN…?
1. EXPERIENCE:

SSKI has more than eight decades of trust and Credibility in the Indian stock market. In the Asia Money broker’s poll held recently, Sharekhan won the ‘India best broking house for 2004’ award. Ever since it launched Sharekhan as its retail broking division in February 2000, it has been providing institutional-level research & broking services to investors.

2. TECHNOLOGY:
With Sharekhan online trading account you can buy and sell shares in an instant from any PC with an internet connection. You will get access to our powerful online trading tools that will help you take complete control over your investment in shares.

3. KNOWLEDGE:
In a business where the right information at the right time can translate into direct profits, you get access to a wide range of information on Sharekhan’s website www.sharekhan.com. You will also get a useful set of Knowledge-based tools that will empower you to take informed decisions.

4.

ACCESSIBILITY:
In addition to Sharekhan online and phone trading services also very useful. Sharekhan also have a ground network of 640 share shops across 280 Cities in India where you can get personalize Services.

5. CONVENIENCE:
You can call Sharekhan’s Dial-n-Trade number to get investment advice and execute your transactions. Sharekhan have a dedicated Call Center to provide this service via a toll-free number from anywhere in India.

6. CUSTOMER SERVICE:
Sharekhan’s customer service team will assist you for any help that you need relating to transactions, billing, demat and other queries. Sharekhan’s customer service can be contacted via a toll-free number-mail or live chat on Sharekhan.com.

7. INVESTMENT ADVICE:
Sharekhan has dedicated research teams for fundamental and technical research. Sharekhan’s analysts constantly track the pulse of the market and provide timely investment advice to you in form of daily research e-mail, online chat, printed reports and SMS on your phone.

 SWOT ANALYSIS of Sharekhan
STRENGTHS:
• •

Online Trading Facility Largest Chain of Retail Share Shops in India 88 years of Experience in securities market Dedicated and responsive workforce/staff Value added service for HNI client Research Center Membership of NSE & BSE Trading option like Future & Option and Commodities Volume based differentiated product.

• • • • • •

WEAKNESSES:
• • • • Less informative website Does not have slab rate brokerage which is provided by competitors Problems due to network crash Unawareness Among Investors

OPPORTUNITY:
• • • • • Collaboration with international financial institution To tap the Untapped market To capture the market lost to its Competitors. To focus on developing a superior and powerful portal To spread awareness of its Brand Name.

THREATS:
• • • •

Follow government laws Competitors develops Prolonged depression and high volatility in the market New Entrants.

Awards & Achievements of SHAREKHAN:

2001 - Web Award winner of Chip magazines Award. Best Financial Website

2004

-

Best

Local

Brokerage

by

Advisory Poll of Poll 2004.

2005 - Awaaz Consumer Awards Best Broking House by CNBC channel.

Sharekhan is amongst top 3 online Brokers in India.

OF BROKING FIRMS

INDUSTRY PROFILE OF BROKING FIRMS
The Indian retail brokerage industry consists of companies that primarily act as agents for the buying and selling of securities (e.g. stocks, shares, and similar financial instruments) on a commission or transaction fee or Brokerage basis. An agent that charges a fee or commission for executing buys and sell orders submitted by an investor. The firm that acts as an agent for a customer, charge the customer the commission for its service. Roles similar to that of a stockbroker include investment advisor, financial advisor and probably many others. A stockbroker may or may not be also an investment advisor. A stockbroker is a

regulated professional broker who buys and sells shares and other securities through market makers or Agency Only Firms on behalf of investors. Typically, a broker who receives an order from a customer will communicate with a company employee located at a particular exchange, who will execute the order at the exchange and report details of the transaction to the broker. Customers typically keep their securities in an account with the broker. Brokers charge customers commissions for conducting transactions and fees for maintaining their accounts.

Some of the main characteristics of the brokerage industry include growth in e-broking, decline in brokerage fees and growing derivative market and many more. There are several national as well as local players in stock trading services which are providing various services to their customers like online trading, portfolio management system, stock broking etc. They are helping the investors to take decision about where to invest because there is lots of Investment Avenue available with investors. Some of them are as follows working at the national level.
• • • • • • • • • • • • • • • •

5Paisa.com - Online trading, live stock quotes and market research Anagram Capital - Stock broking, portfolio management and investment banking services Angel Broking -Stock-Broking and Wealth Management services Advani Share Brokers - Share broking and market research services Anand Rathi Securities - Portfolio management, corporate finance, equity & fixed income brokerage services Brescon Group - Advisory and broking services CIL Securities - Stock broking & merchant banking services CRN India - Trends of stock market, trading tips, chat etc Churiwala Securities - Stock trading, quotes and market analysis DSP Merrill Lynch - Investment banking and brokerage services Dalmia Securities - Stock broking & depository services Equity Trade - Stock trading, company news & market research Gandhi Securities - Stock broking and investment services Gogia Capital Services - Stock broking and market analysis Hasmukh Lalbhai - Stock trading services Idafa Investments - Stock broking services

• • • • • • • • • • • • • • •

India Info line Securities - Stock broking, portfolio management and investment banking services India Market Access - Offers stock broking, portfolio management and investment banking services Investsmart India - Personal finance advisory & online brokerage services Kisan Ratilal Choksey Shares - Stock broking and e-trading services Kotak Securities - Brokerage services & retail distributor of financial securities Manubhai Mangaldas Securities - Stock broking and market analysis Moneypore - Investment and broking services Motilal Oswal Securities - Online trading, live BSE and NSE quotes Navia Markets - Stock broking, IPO and mutual funds services Parag Parikh - Stock broking and portfolio management Parsoli Corporation - Investment management & stock trading services Pratibhuti Viniyog - Stock broking services Prudential - Investment management services Quantum Securities - Offers broking and portfolio management services. Religare Enterprises Limited - Stock broking services and diversified financial services group with in multiple international locations Sivan Securities - offers services related investment banking & stock broking with a focus on South India. Etc…..etc..… Lots of brokerage companies are moving towards consolidation with the

smaller ones becoming either franchisee for the larger brokers or closing operations. There is an increasing demand for online trading due to consumer’s growing preference for Internet as compared to approaching the brokers. New forms of trading including T+2 settlement system, dematerialization etc. are strengthening the retail brokerage market and attracting foreign companies to enter the Indian industry Various alternative forms of investment

including fixed deposits with banks and post offices etc act as substitutes to retail broking products and services.

Stock Market

Stock markets refer to a market place where investors can buy and sell stocks. The price at which each buying and selling transaction takes is determined by the market forces (i.e. demand and supply for a particular stock). A stock market is a public market for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately. The size of the world stock market was estimated at about $36.6 trillion USD at the beginning of October 2008. The stock market is one of the most important sources for companies to raise money. This allows businesses to be publicly traded, or raise additional capital for expansion by selling shares of ownership of the company in a public market. In fact, the stock market is often considered the primary indicator of a country's economic strength and development. Rising share prices, for instance, tend to be associated with increased business investment and vice versa. In this way, investing in stock market, the stock exchanges also play importance role. Exchanges also act as the clearinghouse for each transaction, meaning that they collect and deliver the shares, and guarantee payment to the

seller of a security. This eliminates the risk to an individual buyer or seller that the counterparty could default on the transaction. So, here we also understand about Stock Exchanges as follows.

Stock exchange
A stock exchange is an entity which provides "trading" facilities for stock brokers and traders, to trade stocks and other securities. Stock Exchanges are an organised marketplace, either corporation or mutual organisation, where members of the organisation gather to trade company stocks or other securities. Stock exchanges also provide facilities for the issue and redemption of securities as well as other financial instruments and capital events including the payment of income and dividends. The securities traded on a stock exchange include: shares issued by companies, unit trusts, derivatives, pooled investment products and bonds. To be able to trade a security on a certain stock exchange, it has to be listed there. Usually there is a central location at least for recordkeeping, but trade is less and less linked to such a physical place, as modern markets are electronic networks, which gives them advantages of speed and cost of transactions. Trade on an exchange is by members only. The initial offering of stocks and bonds to investors is by definition done in the primary market and subsequent trading is done in the secondary market. A stock exchange is often the most important component of a stock market. Supply and demand in stock markets is driven by various factors which, as in all free markets, affect the price of stocks. There is usually no compulsion to issue stock via the stock exchange itself, nor must stock be subsequently traded on the exchange. Such trading is said to be off exchange or over-the-counter. This is the usual way that

derivatives and bonds are traded. Increasingly, stock exchanges are part of a global market for securities.

Major stock exchanges in the world
 Twenty Major Stock Exchanges in The World: Market Capitalization & Year-to-date Total Turnover at the end of August 2009 Where, Two major Stock Exchanges from India, which is –

1. Bombay Stock Exchange 2. National Stock Exchange

List of Stock Exchanges In India
1. Bombay Stock Exchange(BSE) 2. National Stock Exchange(NSE) 3. Regional Stock Exchanges (21)

There are 21 other regional stock exchanges, which are Ahmedabad»Bangalore» Bhubaneshwar» Calcutta» Cochin»Coimbatore» Delhi» Guwahati» Hyderabad» Jaipur» Ludhiana» Madhya Pradesh» Madras» Magadh» Mangalore» Meerut» OTC Exchange Of India» Pune» Saurashtra Kutch» Uttar Pradesh» Vadodara etc.

Bombay Stock Exchange (BSE)

The Bombay Stock Exchange Limited is the oldest stock exchange not only in the country, but also in Asia with a rich heritage of over 133 years of existence. In the early days, BSE was established as "The Native Share & Stock Brokers Association." It was established in the year 1875 and became the first stock exchange in the country to be recognised by the government. In 1956, BSE obtained a permanent recognition from the Government of India under the Securities Contracts (Regulation) Act, 1956. Today, BSE is the world's number 1 exchange in terms of the number of listed companies and the world's 5th in handling of transactions through its electronic trading system. The companies listed on BSE command a total market capitalization of USD Trillion 1.06 as of July, 2009. BSE reaches to over 400 cities and town nation-wide and has around 4,937 listed companies, with over 7745 scripts being traded as on 31st July 09.

The BSE Index, SENSEX, is India's first and most popular stock market benchmark index. The BSE SENSEX (SENSitive indEX), also called the "BSE 30", is a widely used market index in India and Asia. Sensex is tracked worldwide. It constitutes 30 stocks representing 12 major sectors. The SENSEX is constructed on a 'free-float' methodology, and is sensitive to market movements and market realities. Apart from the SENSEX, BSE offers 23 indices, including 13 sectoral indices. BSE provides an efficient and transparent market for trading in equity, debt instruments and derivatives. BSE is the first exchange in India and the second in the world to obtain an ISO 9001:2000 certifications. It is also the first exchange in the country and second in the world to receive Information Security Management System Standard BS 7799-2-2002 certification for its BSE On-line Trading System (BOLT). BSE continues to innovate. In 2006, it became the first national level stock exchange to launch its website in Gujarati and Hindi and now Marathi to reach out to a larger number of investors.

The BSE On-line Trading (BOLT):
BSE On-line Trading (BOLT) facilitates on-line screen based trading in securities. BOLT is currently operating in 25,000 Trader Workstations located across over 359 cities in India.

BSE Vision
The vision of the Bombay Stock Exchange is -

"To Emerge as the premier Indian stock exchange by establishing global benchmarks."

BSE Profile

 Address  Telephone  Website  Trading hours  Securities  Trading System  MD & CEO

:- Phiroze Jeejeebhoy Towers, Dalal Street Mumbai-400001, India :-91-22-227212334 :-www.bseindia.com :-Monday-Friday, 9:00am to 3:30pm :-Stocks, derivatives, debt :-Electronic :-Mr.Madhu Kannan

History of BSE
The Bombay Stock Exchange is known as the oldest exchange in Asia. It traces its history to the 1850s, when stockbrokers would gather under banyan trees in front of Mumbai's Town Hall. The location of these meetings changed many times, as the number of brokers constantly increased. The group eventually moved to Dalal Street in 1874 and in 1875 became an official organization known as 'The Native Share & Stock Brokers Association'. In 1956, the BSE became the first stock exchange to be recognized by the Indian Government under the Securities Contracts Regulation Act. The Bombay Stock Exchange developed the BSE Sensex in 1986, giving the BSE a means to measure overall performance of the exchange. In 2000 the BSE used this index to open its derivatives market, trading Sensex futures contracts. The development of Sensex options along with equity derivatives followed in 2001 and 2002, expanding the BSE's trading platform. Historically an open-cry floor trading exchange, the Bombay Stock Exchange switched to an electronic trading system in 1995. It took the exchange only fifty days to make this transition.

Indices of BSE:

 Sensex  BSE 100(This covers Banking Sector)  BSE 200(This covers Capital goods)  BSE 500(This covers Consumer goods)  BSE mid-cap index  BSE small-cap index BSE mid-cap index covers the FMCG sector and BSE small-cap index covers the IT, Metal, Oil & gas, Power industry, PSUs, etc. BSE disseminates information on the Price-Earnings Ratio, the Price to Book Value Ratio and the Dividend Yield Percentage on day-to-day basis of all its major indices. The values of all BSE indices are updated every 15 seconds during market hours and displayed through the BOLT system, BSE website and news wire agencies. All BSE Indices are reviewed periodically by the BSE Index Committee. This Committee which comprises eminent independent finance professionals frames the broad policy guidelines for the development and maintenance of all BSE indices. The BSE Index Cell carries out the day-to-day maintenance of all indices and conducts research on development of new indices.

Awards achieved by BSE
The World Council of Corporate Governance has awarded the Golden Peacock Global CSR Award for BSE's initiatives in Corporate Social Responsibility (CSR). ICAI award for excellence in financial reporting for the year 2006-07 BSE has won the Asia - Pacific HRM awards for its efforts in employer branding through talent management at work, health management at work and excellence in HR through technology.

National Stock Exchange (NSE)

The National Stock Exchange of India Limited (NSE), is a Mumbaibased stock exchange. It is the largest stock exchange in India in terms of daily turnover and number of trades, for both equities and derivative trading. NSE has a market capitalization of around Rs 47,01,923 crore (7 August 2009) and is expected to become the biggest stock exchange in India in terms of market capitalization by 2009 end. Though a number of other exchanges exist, NSE and the Bombay Stock Exchange are the two most significant stock exchanges in India, and between them are responsible for the vast majority of share transactions. NSE is mutually-owned by a set of leading financial institutions, banks, insurance companies and other financial intermediaries in India but its ownership and management operate as separate entities. There are at least 2 foreign investors NYSE Euro next and Goldman Sachs who have taken a stake in the NSE. As of 2006 [update], the NSE VSAT terminals, 2799 in total, cover more than 1500 cities across India. In October 2007, the equity market capitalization of the companies listed on the NSE was US$ 1.46 trillion, making it the second largest stock exchange in South Asia. NSE is the third largest Stock Exchange in the world in terms of the number of trades in equities. It is the second fastest growing stock exchange in the world with a recorded growth of 16.6%.

Origins:
The National Stock Exchange of India was promoted by leading Financial

institutions at the behest of the Government of India, and was incorporated in November 1992 as a tax-paying company. In April 1993, it was recognized as a stock exchange under the Securities Contracts (Regulation) Act, 1956. NSE commenced operations in the Wholesale Debt Market (WDM) segment in June 1994.

The Capital Market (Equities) segment of the NSE commenced operations in November 1994, while operations in the Derivatives segment commenced in June 2000.

Markets:

Currently, NSE has the following major segments of the capital market: • • • • • Equity Futures and Options Retail Debt Market Wholesale Debt Market Currency futures

NSE became the first stock exchange to get approval for Interest rate futures as recommended by SEBI-RBI committee, on 31 August,2009, a futures contract based on 7% 10 Year GOI bond (NOTIONAL) was launched with quarterly maturities.

Hours:
NSE's normal trading sessions are conducted from 9:00 am India Time to

3:30 pm India Time on all days of the week except Saturdays, Sundays and Official Holidays declared by the Exchange (or by the Government of India) in advance. The exchange in association with BSE (Bombay Stock Exchange Ltd.,) thinking to revise its timings from 9.00 am India Time till 5.00 pm India Time. However, on Dec 17, 2009, after strong protests from brokers, the Exchange decided to postpone the change in trading hours till Jan 04, 2010. NSE new market timing from Jan 04, 2010 is 9:00 am till 3:30 pm India Time.

NSE Group:
 National Securities Clearing Corporation Ltd. (NSCCL)  National Securities Depository Ltd. (NSDL)

 India Index Services & Products Ltd. (IISL)  NSE.ITltd.  DotEx International Limited

History of N.S.E
Capital market reforms in India and the launch of the Securities and Exchange Board of India (SEBI) accelerated the incorporation of the second Indian stock exchange called the National Stock Exchange (NSE) in 1992. After a few years of operations, the NSE has become the largest stock exchange in India. Three segments of the NSE trading platform were established one after another. The Wholesale Debt Market (WDM) commenced operations in June 1994 and the Capital Market (CM) segment was opened at the end of 1994. Finally, the Futures and Options segment began operating in 2000. Today the NSE takes the 14th position in the top 40 futures exchanges in the world. In 1996, the National Stock Exchange of India launched S&P CNX Nifty and CNX Junior Indices that make up 100 most liquid stocks in India. CNX Nifty is a diversified index of 50 stocks from 25 different economy sectors. The Indices are owned and managed by India Index Services and Products Ltd (IISL) that has a consulting and licensing agreement with Standard & Poor's. In 1998, the National Stock Exchange of India launched its web-site and was the first exchange in India that started trading stock on the Internet in 2000. The NSE has also proved its leadership in the Indian financial market by gaining many awards such as 'Best IT Usage Award' by Computer Society in India (in 1996 and 1997) and CHIP Web Award by CHIP magazine (1999).

Indices of N.S.E
NSE also set up as index services firm known as India Index Services & Products Limited (IISL) and has launched several stock indices, including:
 S&P CNX Nifty(Standard & Poor's CRISIL NSE Index)

 CNX Nifty Junior

 CNX 100 (= S&P CNX Nifty + CNX Nifty Junior)  S&P CNX 500 (= CNX 100 + 400 major players across 72 industries)  CNX Midcap (introduced on 18 July 2005 replacing CNX Midcap 200)

Mission of N.S.E.
NSE's mission is setting the agenda for change in the securities markets in India. The NSE was set-up with the main objectives of:

Establishing a nation-wide trading facility for equities, debt instruments and hybrids,

Ensuring equal access to investors all over the country through an appropriate communication network,

Providing a fair, efficient and transparent securities market to investors using electronic trading systems,

Enabling shorter settlement cycles and book entry settlements systems, and

Meeting the current international standards of securities markets. The standards set by NSE in terms of market practices and technology

have become industry benchmarks and are being emulated by other market participants. NSE is more than a mere market facilitator. It's that force which is guiding the industry towards new horizons and greater opportunities.

Theoretical aspect about topic
 What is Investment?
“The money you earn is partly spent and the rest saved for meeting future expenses. Instead of keeping the savings idle you may like to use savings in order to get return on it in the future.” This is called Investment.

 Why should one invest?

One needs to invest to:
✔ Earn return on your idle resources ✔ Generate a specified sum of money for a specific goal in life ✔ Make a provision for an uncertain future

One of the important reasons why one needs to invest wisely is to meet the cost of Inflation. Inflation is the rate at which the cost of living increases. The cost of living is simply what it costs to buy the goods and services you need to live.

Investor:

 An investor is any party that makes an investment.  An individual who commits money to investment products with the

expectation of financial return.
 The term has taken on a specific meaning in finance to describe the particular

types of people and companies that regularly purchase equity or debt securities for financial gain in exchange for funding an expanding company.

Investor's Behaviour:
Generally, Investors Behaviour regarding the any investment is primary

concern with to minimize risk while maximizing return, as opposed to a speculator, who is willing to accept a higher level of risk in the hopes of collecting higher-than-average profits. While, some people are also believes in “High Risk, High Return” Many investors purchase a particular stock with the intention of making a gambling. big profit over a short period of time. However, this action is not investing, but a pure

The

stock

market

is

characterized

by

the

trade-off

between

risk and return. The higher the risk the investor is willing and able to take, the higher the potential rewards from the investment. Therefore, if a particular investment offers you high returns, it is an indication that it will come with a high risk burden. Some people are also believes in that there is no safe investment that will provide you with high returns over a short period of time. Therefore, you should direct your resources toward long-term investments that are more likely to reward you for the patience with high returns. Investors Behaviour regarding the financial investment is closely related with the “Behavioral Finance” and “Behavioral Economics” are closely related fields making up a separate branch of economic and financial analysis using social, cognitive and emotional factors in understanding the economic decisions of investors for investment, and their effects on market prices, returns and the allocation of resources.

Information of Equity Market & various sectors

What is Equity Market?
“A market where investors buy and sell securities providing ownership of a company's shares.” The market in which shares are issued and traded, either through

exchanges or over-the-counter markets. Also known as the stock market, it is one of the most vital areas of a market economy because it gives companies access to capital and investors a slice of ownership in a company with the potential to realize gains based on its future performance.

Equity market, or stock market, is a system through which company shares are traded. The equity market offers investors an opportunity to participate in a company's success through an increase in its stock price. than debt markets. With enhanced opportunity, however, the equity market usually carries greater risk

Indian Equity Market
The Indian Equity Market is more popularly known as the Indian

Stock Market. The Indian equity market has become the third biggest after China and Hong Kong in the Asian region. According to the latest report by ADB, it has a market capitalization of nearly $600 billion. As of March 2009, the market capitalization was around $598.3 billion (Rs 30.13 lakh crore) which is one-tenth of the combined valuation of the Asia region. The market was slow since early 2007 and continued till the first quarter of 2009.  Indian equity market depends on three factors The ✔ Funding into equity from all over the world ✔ Corporate houses performance ✔ Monsoons The equity market is also affected through trade integration policy. The country has advanced both in foreign institutional investment (FII) and trade integration since 1995. This is a very attractive field for making profit for medium and long term investors, short-term swing and position traders and very intra day traders. The Indian market has 22 stock exchanges. The larger companies are enlisted with BSE and NSE. The smaller and medium companies are listed with OTCEI (Over The counter Exchange of India). The functions of the Equity Market in India are supervised by SEBI (Securities Exchange Board of India). The Indian Equity Market was not well organized or developed before independence. After independence, new issues were supervised. The timing, floatation costs, pricing, interest rates were strictly controlled by the Controller of Capital Issue (CII).

In the 1950s, there was uncontrollable speculation and the market was known as ‘Satta Bazaar'. Speculators aimed at companies like-Tata Steel, Kohinoor Mills, Century Textiles, Bombay Dyeing and National Rayon. The Securities Contracts (Regulation) Act, 1956 was enacted by the Government of India. Financial institutions and state financial corporation were developed through an established network. Two new stock exchanges, NSE (National Stock Exchange of India) established in 1994 and OTCEI (Over the Counter Exchange of India) established in 1992 gave BSE a nationwide competition. In 1995-96, an amendment was made to the Securities Contracts (Regulation) Act, 1956 for introducing options trading. In April 1995, the National Securities Clearing Corporation (NSCC) and in November 1996, the National Securities Depository Limited (NSDL) were set up for demutualised trading, clearing and settlement.

!!!!.....Equity Markets climb a wall of worry…..!!!! The Sensex has returned about 18.62 % compounded Annual return over the past 27 years in spite of following Uncertainty…..!!!

 1 War (With Pakistan – Kargil 1999).  Increasing Terrorism and threats to Internal Security (Punjab, J&K,

Assam , Naxalite problem in Bihar & other parts of India).
 2 Major financial scandals and a number of minor ones (Harshad Mehta,

Ketan Pareikh, C.R. Bhansali,Sanjay Agarwal etc).
 2 assassinations of Prime ministers (Indira Gandhi & Rajiv Gandhi).

 Number of communal riots (Ayodhya, Godhra - They keep happening with immaculate consistency).

 More then 11 different Governments perusing different manifestos and putting all of them under a common banner titled Common Minimum Program..  Poor Monsoons on more then 3 to 4 occasions. Each year the market speculates as to how the Monsoons have hit the coast of Kerala but over alonger period of time they do not matter. More so with increasing irrigation systems and development our dependence on monsons will come down further.
 Mortgage of Gold to tide over the foreign exchange crisis (In 1991 the

Indian Govt. mortgaged Gold to the Bank of England).  Coalition governments have governed major portion of the last 25 years.
 Numerous numbers of natural calamities and disasters (Tsunami 2004,

Gujarat Earthquake 2001, Surat Plague 1995). In this way, stock prices are rising regardless of market uncertainties, so, the stock market is said to be climbing a wall of worry. These worries may include political or economic risks etc.

INTRODUCTION OF VARIOUS SECTORS

A.

Meaning of Sector:
“There are many companies or scrip that manufacturer the same

products and provide services are specified under the particular name that called Industry or Sector.” There are many other different kinds of industries, and often organized into different classes or variety of industrial classifications it’s called Sector.

In this report, I have study on these Five Sectors which are:

SECTORS
Agro Inputs Sector Agriculture Sector Auto Ancillaries Sector Automobile Sector Aviation Sector Banking Sector Cement Sector Chemicals Sector Cigarettes Sector Construction Sector Consumer Durables Sector Courier & Logistic Services Sector Cycle & Accessories Sector Engineering Sector Financial Institutions Sector Food Products Sector FMCG Sector Fertilizer Sector Garment Sector Health Care Sector IT Sector Insurance Sector Infrastructure Sector Mining Sector Media & Entertainment Sector Medical Sector Oil & Gas Sector Paint Sector Paper Sector Pharmaceutical Sector Petrochemicals Power Sector Real Estate Sector Retail Sector Sugar Sector Service Sector Shipping Sector Steel Sector Tele communication Sector Textiles Sector

List of various sector: INTRODUCTION OF selected SECTORS
1.

Oil & gas Sector:

The oil & gas industry in recent years has been characterized by rising consumption of oil products, declining crude production & low reserve accretion. India remains one of the least-explored countries in the world, with a well density among the lowest in the world. India is the fourth largest oil consumption zone in Asia, even though on a per capita basis the consumption is a mere 0.1 tonne, the lowest in the region- This makes the prospects of the Indian Oil industry even more exciting. The oil and gas industry has been instrumental in fuelling the rapid growth of the Indian economy. The petroleum and natural gas sector which includes transportation, refining and marketing of petroleum products and gas industry constitutes over 15 per cent of the GDP. India's domestic demand for oil and gas is on the rise. As per the Ministry of Petroleum, demand for oil and gas is likely to increase which is 186.54 million tonnes in 2008-09. India is emerging as the global hub for oil refining with capital costs lower by 25 to 50 per cent over other Asian countries. Already, the fifth largest country in the world in terms of refining capacity, with a share of 3 per cent of the global capacity, India is likely to boost its refining capacity by 45 per cent or 65.3 to 242 mtpa (million tonne per annum) over the next five years.

2.

Banking Sector:
Banking in India originated in the last decades of the 18th century. The a

oldest bank in existence in India is the State Bank of India,

government-owned bank that traces its origins back to June 1806 and that is the largest commercial bank in the country. Central banking is the responsibility of the Reserve Bank of India, which in 1935 formally took over these responsibilities from the then Imperial Bank of India.

The banking sector will navigate through all the aspects of the Banking System in India. It will discuss upon the matters with the birth of the banking concept in the country to new players adding their names in the industry in coming few years. The banker of all banks, Reserve Bank of India (RBI), the Indian Banks Association (IBA) & top 20 banks like IDBI, HSBC, ICICI, ABN AMRO, etc. With the Indian economy moving on to a high growth trajectory, consumption levels soaring & investment riding high, the Indian banking sector is at a watershed. Further, as Indian companies globalize & people of Indian origin increase their investment in India, several Indian banks are pursuing global strategies, In the Third Quarter Review of Monetary Policy for 2009-10, the RBI observed that the Indian economy showed a degree of resilience as it recorded a better-than-expected growth of 7.9 percent during the second quarter of 200910. The industry has been growing faster than the real economy, resulting in the ratio of assets of commercial banks to GDP increasing to 92.5 per cent at end-March 2007. The Indian banks have also been doing exceptionally well in the financial sector with the price-to-book value being second only to china, according to a report by (BCG) Boston Consultancy Group.

3.

IT Sector:
Over the past decade, the Information Technology (IT) industry has

become one of the fastest growing industries in India. The key segments that have contributed significantly (96 percent of total) to the industry’s exports include – Software & services (IT services) & IT-enabled services (ITeS) i.e. business services. Over a period of time, India has established itself as a preferred global sourcing base in these segments & they are expected to continue to fuel growth in the future. At present, India is emerging as one of the popular Software outsourcing locations to offer cost effective software solutions. The contribution of India in Software Outsourcing is remarkable. One just can not reject the reality that

currently India is described as the most prospering name in software outsourcing. Now there are several grounds for this flourishing popularity of the offshore IT outsourcing services of India. The prime reason for choosing India, as an offshore development partner in software outsourcing business is the availability of enormous pool of educated manpower combined with world-class quality offerings. The Indian information technology (IT) industry has played a key role in putting India on the global map. Thanks to the success of the IT industry, India is now a power to reckon with. According to the National Association of Software and Service Companies (NASSCOM), the apex body for software services in India, the revenue of the information technology sector has risen from 1.2 per cent of the gross domestic product (GDP) in FY 1997-98 to an estimated 5.8 per cent in FY 2008-09. Further, the industry body expects the sector to grow between 4 per cent and 7 per cent during 2009-10 and return to over 10 per cent growth next year. India's IT growth in the world is primarily dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, Software testing, and Web services. According to NASSCOM, software and services exports (including exports of IT services, business process outsourcing (BPO), engineering services and research and development (R&D) and software products) reached US$ 47 billion in FY 2008-09, contributing nearly 78 per cent to the total software and services revenue of US$ 59.6 billion. India's domestic market has also become a force to reckon with, as the existing IT infrastructure evolves both in terms of technology and depth of penetration. According to NASSCOM, domestic IT market (including hardware) reached US$ 24.3 billion in FY 2008-09 as against US$ 23.1 billion in FY 2007-08, a growth of 5.3 per cent.

 Investments:

 The Andhra Pradesh Government expects the IT-related SEZs and Software Technology Parks of India (STPI) in the State to receive about US$ 3.27 billion investments in the next five years.  Mahindra Satyam has tied up with defence and security company Saab to develop its operations in India for the global defence and homeland security market. The estimated deal value is US$ 400 million.  San Francisco-based Virtualisation solutions provider VMware Inc plans to invest US$ 100 million in India by end 2010.  The total investments of EMC Corporation, a leading global player of information infrastructure solutions, in India will touch US$ 2 billion by 2014. The Indian information technology sector continues to be one of the sunshine sectors of the Indian economy showing rapid growth and promise.

1.

Infrastructure Sector:
Infrastructure is the basic physical and organizational structures needed

for the operation of a society or enterprise, or the services and facilities necessary for an economy to function. The term typically refers to the technical structures that support a society, such as roads, water supply, sewers, power grids, telecommunications, and so forth. India's Infrastructure has been expanding at an accelerated pace to support the economic growth rate of over 9 per cent. The six coreinfrastructure industries, which account for a combined weight of 26.68 percent in the index of industrial production (IIP), registered a growth of 8.6 percent in 2006-07 as against 6.2 percent during 2005-06. The growth has continued apace during the current fiscal, with the six core-infrastructure industries growing at the rate of 6.9 percent during AprilSeptember 2007. Significantly, electricity recorded a growth rate of 7.6 per cent compared to 6.7 per cent in the same period last year. Other sectors recording

major growth include: petroleum refinery products (9.8 per cent), cement (8.3 per cent) & finished (carbon) steel (6.6 per cent). Infrastructure investment in India is set to grow dramatically accelerated by 5.3 percent in 2008-09. India has become a major outbound investor and people are engaging with Indians to seek investment into their countries, said the Minister for Road Transport and Highways, Mr Kamal Nath,According to investment banking company Goldman Sachs, India's infrastructure sector will require US$ 1.7 trillion investment in the next 10-years. It also added that such investment would come more from the domestic market than overseas.

2.

Automobile Sector:
Automobile industry is one of the fastest growing industries of the

world. With more than 2 million new automobiles rolling out each year, on roads of India, the industry is set to grow further. Automobile industry made its silent entry in India in the nineteenth century. Since the launch of the first car in 1897, India automobile industry has come a long way. Today India is the largest three wheeler market in the world and is expected to take over China as the second largest automobile market, in the coming years. Some facts on Automobile industry in India:
• • • •

India has the fourth largest car market in the world India has the largest three wheeler market in the world India is the second largest producer of two wheelers in the world India ranks fifth in the production of commercial vehicles

The growth of the Indian middle class along with the growth of the economy over the past few years has attracted global auto majors to the Indian market. Moreover, India provides trained manpower at competitive costs making India a favoured global manufacturing hub. The attractiveness of the Indian markets on one hand and the stagnation of the auto sector in markets such as Europe, US and Japan on the other have resulted in shifting of new capacities and flow of capital to the Indian automobile industry. Global auto majors such as Japanese auto majors Suzuki, Honda and Korean car giant Hyundai are increasingly banking on their Indian operations to add weight to their businesses, even as numbers stay uncertain in developed markets due to economic recession and slowdown.

According to figures released by the Society of Indian Automobile Manufacturers (SIAM), domestic passenger car sales have increased 32.28 percent to reach 145,905 units in January 2010 from 110,300 units in the same month last year. Across all categories, total sale of vehicles increased 44.94 per cent to 1,114,157 units in January 2010, against 768,698 units in the January 2009. The Indian auto industry is likely to see a growth of 10-12 percent in sales in 2010, according to a report by the global rating firm. India has become the second-largest maker of small cars, overtaking Brazil. Small cars account for 80 per cent of the domestic market (up from 75 per cent last year) and exports are growing at top speed. According to SIAM, small car exports rise 53 percent between April and September 2009 to 197,249 units against 129,090 units a year ago. In order to make India a power to reckon with in the automotive sector the government launched the Automotive Mission Plan (AMP) 2006-2016.

The vision of the AMP is "to emerge as the destination of choice in the world for design and manufacture of automobiles and auto components with output reaching a level of US$ 145 billion accounting for more than 10 per cent of the GDP and providing additional employment to 25 million people by 2016." As per the AMP, it is estimated that the total

turnover of the automotive industry in India would be in the order of US$ 122 billion - US$ 159 billion in 2016. Further, by 2016, the automotive sector would double its contribution to the country's GDP from current levels of five percent to 10-12 per cent.

List of companies under selected SECTORS
OIL & GAS SECTOR:
 Indian Oil Corporation
 ONGC (Oil and Natural Gas Corporation India.)

 Essar Oil Limited  Gas Authority of India Limited  Oil India Limited  Gujarat Gas  Indian Oil  Aban  Tata Petrodyne  Gas Projects (India) Private Limited  Hindustan Oil Exploration Company Limited  India LPG  Oil Gas India  etc…

BANKING SECTOR:
 State Bank of India  ICICI Bank
 Unit Trust of India (UTI)

 HDFC (Housing Development Financial Corporation)  ABN Amro Bank

 HSBC  IDBI Bank  Union Bank of India  Central Bank of India  Bank of Baroda  etc…

IT SECTOR:
 Infosys  TCS Limited  Wipro  Microsoft  L&T Infotech Ltd.  Lenovo  HCL  Mahindra Satyam  etc…

INFRASTRUCTURE SECTOR:
 DLF  Reliance Infrastructure  HCC Infrastructure  Maytas Infra Limited
 GMR Infrastructure  IBR Infrastructure

 etc…

AUTOMOBILE SECTOR:
 Hero Honda  Ford Motor  Honda Motors  Bajaj Auto  Tata Motors

 Maruti Suzuki  TVS Motors  Mihindra Motors  Yamaha Motors
 etc…

INTRODUCTION OF CAPITAL MARKET

Concept:
Capital market is the markets for funds which have a long or undefined maturity i.e. it deal with long term funds. Generally capital market supplies long term and medium term securities and funds, which have a maturity period of above one year. Capital market generates the funds from the saver and transfer to user. Generally it done with ordinary share, stocks, debentures and bonds of corporations and securities of the government. They do so by converting financial assets into productive physical assets. Capital market provides a market mechanism for those who have savings and to those who need funds for productive investments. It diverts resources from wasteful and unproductive channels to productive investment.

The Capital Market:
The origination of the Indian securities market may be traced back to 1875, when 22 enterprising brokers under a Banyan tree established the Bombay Stock Exchange (BSE). Over the last 133 years, the Indian securities market has evolved continuously to become one of the most dynamic, modern and efficient securities markets in Asia. Today, Indian markets conform to international standards both in terms of structure and in terms of operating efficiency. A capital market is a market for securities (debt or equity), where business enterprises (companies) and governments can raise long-term funds. It is defined as a market in which money is provided for periods longer than a year, as the raising of short-term funds takes place on other markets

Structure and Size of the Markets:
Corporation of the exchanges assumes the counter-party risk of each

member and guarantees settlement through a fine-tuned risk management system and an innovative method of online position monitoring. It also ensures the financial settlement of trades on the appointed day and time irrespective of default by members to deliver the required funds and/or securities with the help of a settlement guarantee fund. Today India has two national exchanges, the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). Each has fully electronic trading platforms with around 9400 participating broking outfits. BSE reaches to over 400 cities and town nation-wide and has around 4,937 listed companies, with over 7745 scripts being traded as on 31st July 09. The companies listed on BSE command a total market capitalization of USD Trillion 1.06 as of July, 2009. NSE has a market capitalization of around Rs 47,01,923 crore (7 August 2009) There are some 9600 companies listed on the respective exchanges. Any market that has experienced this sort of growth has an equally substantial demand for highly efficient settlement procedures. In India 99.9% of the trades, according to the (NSDL)

National Securities Depository Limited, are settled in dematerialized form in a T+2 rolling settlement environments. In addition, trades are guaranteed by the National Clearing Corporation of India Ltd (NSCCL) and Bank of India Shareholding Ltd (BOISL), Clearing Corporation houses of NSE and BSE respectively. The main functions of the Clearing Corporation are to work out (a) what counter parties owe and (b) what counter parties are due to receive on the

settlement date. Furthermore, each exchange has a Settlement Guarantee Fund to meet with any unpredictable situation and a negligible trade failure of 0.003%.

Highlights of the highly attractive Indian capital markets:
Two major reasons why Indian securities are now increasingly regarded as attractive to international investors are: 1. The relatively high returns compared with more developed global markets as well as the low correlation with world markets.
2. However until the early 90s, the foreign investors’ only way of accessing

the Indian capital markets was through listed country funds

India’s Security Market
A Brief History “The capital market is one of the most exciting sectors in the financial system, marking an important contribution to economic development.” Asia Focus was launched by the Unit Trust of India (UTI) in London in 1986. The success of this initiative ensured that this fund was followed by numerous others. Indian companies are now also allowed to raise equity capital in the international market through the issue of GDRs. In 2004, there are 498 Foreign Institutional Investors who hold 1325 sub-accounts with a net investment of approximately $15 billion. India’s regulator, the Securities Exchange Board of India (SEBI) is playing more of a development role rather than being merely a watchdog. Transparency, competitiveness and equal opportunity to all market participants has been the driving philosophy behind all the development and regulatory initiatives of SEBI. The availability of derivative products including index futures, index options, individual stock futures and individual stock options re-enforces the overall attractiveness of this market to foreign and domestic investors. The derivatives market in only two years has shown spectacular growth. Compared to last financial year the annual turnover grew by over 300%. As if further evidence was needed of India’s willingness to embrace change, the availability of Internet trading and dual fungibles of American Depository

Receipts (ADRs) and Global Depository Receipts (GDRs) provides a clear indication of the vibrancy and dynamism of the Indian securities market.

 Meaning of Capital Market
“Capital market refers to the market for rising of financial resources by the business enterprises, firms, government, government bodies, public sector units and other organization.” OR semi-

“A market where debt or equity securities are traded.”
A capital market is a market for securities (debt or equity), where business enterprises (companies) and governments can raise long-term funds. It is defined as a market in which money is provided for periods longer than a year, as the raising of short-term funds takes place on other markets (e.g., the money market). The capital market includes the stock market (equity securities) and the bond market (debt). Capital markets may be classified as:
1) Primary markets 2) Secondary markets

In primary markets, new stock or bond issues are sold to investors via a mechanism known as underwriting. In the secondary markets, existing securities are sold and bought among investors or traders, usually on a securities exchange, over-the-counter, or elsewhere. Investors purchase securities in the capital markets in order to extract a return and earn profit on the securities.

Government MARKET Secondary Market Primary Market Long term Industrial CAPITAL Securities Security Loans Market

Types of Capital/Security Market:
The securities market can be divided in to three parts: A. Industrial securities market B. Government securities market C. Long term loans market

A.Industrial Security Market:
The industrial securities market consists of two complementary parts i.e. the New Issue Market, and Secondary Market. It is a market for industrial securities namely: (i) Equity shares or ordinary shares or common stock.

(ii) Preference shares (iii) Debenture or Bonds. The corporate sector raises their capital through these above three types of securities. This is the physical or tangible asset through which the market functions.

1. Equity Shares:
Equity shares represent proportionate ownership in the company. Investors who own equity shares of a company are entitled to ownership rights, like voting for selection of directors on the Board, share in profits of the company, etc. Investors who own equity shares in a company are called shareholders. They are ordinary shares with no guarantee of dividend. gain maximum returns when there are high profits. The Indian Equity Market is more popularly known as the Indian Stock Market. The Indian equity market has become the third biggest after China and Hong Kong in the Asian region. According to the latest report by ADB, it has a market capitalization of nearly $600 billion. As of March 2009, the market capitalization was around $598.3 billion (Rs 30.13 lakh crore) which is one-tenth of the combined valuation of the Asia region. The market was slow since early 2007 and continued till the first quarter of 2009. Equity shares

2.

Preference Shares:
“Stock whose holders are guaranteed priority in the payment of

dividends but whose holders have no voting rights” Preference shareholders do not have voting rights. They generally bear a fixed dividend, payable if the company declares dividends. Preference shares have different features and are accordingly available as: ➢ Cumulative and non-cumulative preference shares

➢ Redeemable and non-redeemable preference shares ➢ Convertible and non-convertible preference shares ➢ Preference shares with a combination of the above features.

1. BONDS:
“A bond is a debt security, in which the authorized issuer owes the holders a debt and, depending on the terms of the bond, is obliged to pay interest (the coupon) and/or to repay the principal at a later date, termed maturity.” A bond is a formal contract to repay borrowed money with interest at fixed intervals. While the size of Indian dept market is 239.2 (US$ billion) which is 34.5% of GDP as on 2004 -05. Many financial institutions like IDBI, ICICI, and IFCI, have been raising capital for their operations by issuing of bonds. These too are available in a large variety. These include Income bonds, Tax-free bonds, Capital gains bonds, Infrastructure bonds, Retirement bonds etc… Company raises it capital in the primary market though:
1)

Primary Market (New Issue Market):
Primary market is the market for those securities which are issued first

time in the market for the public. The New Issue Market deals with new securities i.e. securities which were not previously availably and are offered to the investing public for the first time. Primary market is a market for new issues or new financial claims. Hence, it is called New Issue Market. In the Primary market, borrowers exchange new financial securities for long term funds. It facilitates capital formulation. Companies raise its capital in the primary market though:

(i) (ii)

Public Issue Right Issue

(iii) Primary placement/subscription Public Issue is most popular method of raising capital is sale of securities to the public by new companies is called Public Issue. Right Issue means, when existing company first offered. The security to existing shareholders on Pre–emptive bases, while company want to raise additional capital is called capital is called Right Issue. Private placement imagine private sale of securities to small group investors.
1)

Secondary Market:
Secondary market is the market for those securities which have already

been available in the market and listed on a stock exchange. The main benefit of Secondary market is securities sold and purchased continuously among investors without involvement of company. This market consists of all stock exchange recognized by the Government of India. The stock exchange in India are regulated under the securities contracts (Regulation) Act, 1956.

A.Government Security Market:
The government securities market (G-secs) is the largest segment of the long term debt market in India, accounting for nearly two-thirds of the issues in the primary market and more than four –fifths of the turnover in the secondary market. It is otherwise called Gilt-Edged securities market. It is a market where Government securities are traded. In India there are many kinds of Government Securities-short term and long term. Long term securities are traded in this market while short term securities are traded in the money market. Securities issued by the Central Government, State Government, Semi –Government authorities like city Corporation, Port Trusts etc. Improvement Trusts, State

Electricity Boards, All India and State level financial institutions and public sector enterprise are dealt in this market.

 Participants in the G-secs Market:
Banks are the largest holders of G-secs. About one–third of the net demand and time liabilities of the banks are partly in government securities market mainly to meet statutory liquidity requirements and partly for investment purpose. Other investor in G-secs includes mutual funds, primary and satellite dealers, and trusts. Government securities are issued in denominations of RS. 100. Interest is payable half- yearly and they carry tax exemptions also. The role of brokers in marketing these securities is practically very limited and the major participant in this market in the “commercial banks” because they hold a very substantial portion of these securities to satisfy their S.L.R. requirements. The secondary market for these securities is very narrow since most of the institutional investors tend to retain these securities until maturity.

The Government securities are in many forms. These are generally: (i) Stock certificates of inscribed stock (ii) Promissory Notes (iii)Carrier Bonds which can be discounted. Government securities are sold through the Public Debt Office of the RBI while Treasury Bills are sold through auctions. Government securities offer a good soured of raising inexpensive finance for the Government exchequer and the interest on these securities influences the prices and yields in this market. Hence this market also plays a vital role in monetary management.

A.Long Term Loan Market:
Development banks and commercial banks play a significant role in this market by supplying long term loans to corporate customers. Long term loans market may further be classified into: (i) (ii) (iii) Term loans market Mortgages market Financial Guarantees market

 Term Loans Market:
Term loans: A loan from a bank for a specific amount that has a specified repayment schedule and a floating interest rate. Term loans almost always mature between 1 and 10 years. In India, many industrial financing institutions have been created by the Government both at the national and regional levels to supply long term and medium term loans to corporate customers directly as well as indirectly. These development banks dominate the industrial finance in India. Institutions like IDBI, IFCI, ICICI, and other state financial corporations come under this category. These institutions meet the growing and varied long term loans. They also help in identifying investment opportunities, encourage new entrepreneurs and support modernization efforts.

 Mortgages Market:
The mortgage market refers to these centers which supply mortgage loan mainly to individual customers. A mortgage loan is a loan against the security of immovable properly like real estate. The transfer of interest in a specific immovable properly to secure a loan is called mortgage. These mortgages may be equitable mortgage or legal one. Again it may be a first charge of title deeds to properties as security whereas in the case of a legal mortgage the title in the property is legally transferred to the lender by the borrower. Legal mortgage is less risky.

Similarly, in the first charge, the mortgages transfer his interest in the specific property to the mortgagee as security. When the properly in question is already mortgaged once to another creditor, it becomes a second charge when it is subsequently mortgaged to somebody else. The mortgagee can also further transfer his interest in the mortgaged property to another, in such a case; it is called a sub mortgage. The mortgage market may have primary market as well secondary market. The primary market consists of original extension of credit and secondary market has sales and re-sales of existing mortgages at prevailing prices. In India residential mortgages ate the most common ones. The Housing and Urban Development Corporation and the LIC play a dominant role in financing residential projects. Besides, the Land Development Banks provides cheap mortgages loans for the development of lands, purchase of equipment etc. These development banks raise finance through the sale of debentures which are treated as trustee securities.

 Financial Guarantees Market:
“Financial Guarantees is a non-cancelable indemnity bond guaranteeing the timely payment interest and repayment of principal to the buyers (holders) of a
debt security at a maturity date.”

A guarantees market is a centre where finance is provide against the guarantee of a reputed person in the financial circle. Guarantee is a contract to discharge the liability of a third party in case of his default. Guarantee acts as a security from the creditor’s point of view. In case the borrower fails to repay the loan, the liability falls on the shoulders of the guarantor. Hence the guarantor must be known to both the borrower and the lender and he must have the means to discharge his liability. Though there are many types of guarantees, the common forms ate:

(i) (ii)

Performance Guarantee Financial Guarantee

Performance guarantees cover the payment of earnest money, retention money, advance payments, non-completion of contracts etc. On the other hand financial guarantees cover only financial contracts. In India, the market for financial guarantees is well organized. The financial guarantees in India relate to: (i) (ii) (iii) These Deferred payments for imports and exports Medium and long term loans raised abroad Loans advanced by banks and other financial institutions guarantees ate provided mainly by commercial banks,

development banks, Governments both central and states and other specialized guarantee institutions like ECGC (Export Credit Guarantee Corporation) and DICGO (Deposit Insurance and Credit Guarantee Corporation). This guarantee financial service is available to both individual and corporate customers. For a smooth functioning of any financial system, this guarantee service is absolutely essential.

 Capital Market Instruments
There are a number of capital market instruments used for market trade, including stocks, bonds, debentures, T-bills, foreign exchange, fixed deposits, and others. These are used by the investors to make a profit out of their respective markets. All of these are called capital market instruments because these are responsible for generating funds for companies, corporations, and sometimes national governments. This market is also known as securities market because long term funds are raised through trade on debt and equity securities. These activities may be conducted by both companies and governments.

Stocks and bonds are the two basic capital market instruments used in both the primary and secondary markets. There are different types of capital market instruments…Like….

 DEBENTURES  BONDS

PREFERENCE SHARES

 EQUITY SHARES  GOVERNMENT SECURITIES

 DEBENTURES:
“A type of fixed-interest
security,

issued

by

companies

(as borrowers) in return for medium and long-term investment of funds. A debenture is evidence of the borrower's debt to the lender.” These are issued by companies and regulated under the SEBI guidelines of June 11, 1992. The following are types of debentures:➢ Convertible debentures
➢ Non-Convertible debentures

➢ Zero coupon convertible notes

➢ Zero interest fully convertible debentures ➢ Fully convertible debentures with interest ➢ Partly convertible debentures.

BONDS:

“A bond is a debt security, in which the authorized issuer owes the holders a debt and, depending on the terms of the bond, is obliged to pay
interest (the coupon) and/or to repay the principal at a later date, termed maturity.”

A bond is a formal contract to repay borrowed money with interest at fixed intervals. International Bond Market is very big and has an estimated size of nearly $47 trillion. The size of the US bond market is the largest in the world. The US bond market's outstanding debt is more than $25 trillion. While the size of Indian dept market is 239.2 (US$ billion) which is 34.5% of GDP as on 2004 -05. Indian development financial institutions like IDBI, ICICI, and IFCI, have been raising capital for their operations by issuing of bonds. These too are available in a large variety. These include: ➢ Income bonds ➢ Tax-free bonds ➢ Capital gains bonds ➢ Deep discount bonds ➢ Infrastructure bonds
➢ Retirement bonds etc…

PREFERENCE

SHARES:

“Stock whose holders are guaranteed priority in the payment of dividends but whose holders have no voting rights” Preference shareholders do not have voting rights. They generally bear a fixed dividend, payable if the company declares dividends. Preference shares have different features and are accordingly available as: ➢ Cumulative and non-cumulative preference shares ➢ Redeemable and non-redeemable preference shares ➢ Convertible and non-convertible preference shares ➢ Preference shares with a combination of the above features.

 EQUITY SHARES:
Equity shares represent proportionate ownership in the company. Investors who own equity shares of a company are entitled to ownership rights, like voting for selection of directors on the Board, share in profits of the company, etc. Investors who own equity shares in a company are called shareholders. They are ordinary shares with no guarantee of dividend. Equity shares gain maximum returns when there are high profits. As a shareholder, the extent of your ownership (your stake) in a company depends on the number of shares you own in relation to the total number of shares available For example, if you buy 1000 shares of stock in a company that has issued a total of 100,000 shares, you own one per cent of the company.

A shareholder or a beneficial owner can exit from the ownership by selling the shares. An investor can become shareholder/beneficial owner of a company by purchasing shares of the company. Shareholders are entitled to share profit of the company in the form of "dividend" on "bonus shares", if Board of Directors and majority of the shareholders agree. If a company is wound up for any reason, equity shareholders may receive money from the residual funds after satisfying all other liabilities.

GOVERNMENT

SECURITIES:

Government securities (G-secs) are sovereign securities which are issued by the Reserve Bank of India on behalf of Government of India. The term Government Securities includes: ➢ Central Government Securities ➢ State Government Securities ➢ Treasury bills The Central Government or State Governments issue securities periodically for the purpose of raising loans from the public. There are two types of Government Securities – I. Dated Securities II. Treasury Bills Dated Securities: Dated Securities have a maturity period of more than one year.

Treasury Bills: Treasury Bills have a maturity period of less than or up to one year. The Public Debt Office (PDO) of the Reserve Bank of India performs all functions with regard to the issue management, settlement of trade, distribution of interest and redemption. Although only corporate and institutional investors subscribe to government securities, individual investors are also permitted to subscribe to these securities. An investor has to approach RBI to receive government securities in physical form. Investors can invest in book entry form with Banks and other institutions like NSDL, SHCIL, and NSCCL etc. NSDL facility to buy and hold government securities is convenient because of its reach and depository account opened for other securities can be used for holding government securities.

Importance of Capital Market
Capital market is important as it plays an important role in bringing rapid industrial development in a country. The savings are invested profitably for economic development because of the services offered by capital market. Mobilization of investable surplus and provision of expert services to investors and companies are two significant activities undertaken by the capital market. Capital market is importance due to: It enables the investors to adopt their investment to their expectations which are constantly changing.
➢ It acts as a link between those who want to save funds and those who

need funds and are in a position to invest them with safety and reasonable return. ➢ It provided the capital to those enterprises which can apply it profitably, productively and increase the aggregate national income. ➢ It provides proper flow of funds and brings about the rational allocation of resources through the conversion of financial assets into physical assets. Thus, the capital market facilitates capital formation.

➢ It provides incentives to saving and facilitates capital formation by offering suitable rate of interest as the price of capital. ➢ It facilitated buying and selling of securities at listed price by providing continuously marketability to the investors. ➢ The securities offered in the capital market are transferable in character. ➢ The changing business conditions in the economy are immediately reflected on capital market. Booms and depression can be identified by capital market. So suitable monitory and fiscal policies can be taken by government. ➢ Capital market supplies securities of different kinds with different maturity and yields in unable the investors to diversify their risk by wider portfolio of investment.

RESEARCH METHODOLOGY
Introduction:
Research is one of the best instruments to identify the investing pattern of investors to invest in various sectors & to study different sectors of Capital market.

Definition:
“Research is careful inquiry or examination to discover new information and relationship and to expand and to vary existing knowledge.” Research always starts with question or any problem and finds answer of problem by using scientific method. It gives complete knowledge about any problem or question.

 Objective of Study (research):
Every study is conducted within for some specific purpose or to solve some problem. When any research is conducted it has some primary objective that helps to solve the main problem whereas a secondary objective helps to solve peripheral problems. The primary and secondary objectives of this research are:

 Primary Objective:
The primary objective of carrying out this research is:-“Investors behaviour for Investing in Equity Market in Various Sectors”

 Secondary Objectives:
 To find out in which investment option people invests most.

 To find out how investors are motivates for investing in Equity Market.  To study the general investment criteria of people.  To know the peoples time horizon for investing in Equity Market and to know the rate of return expected by them.  To study the interest of people for further investment in Equity Market.  To assess the customer satisfaction level for investing in equity market.  To classify the different sector on the basis of investors behaviour regarding investing in equity market.  To identify various motivation factor which affect to investor while investing in various selected sectors.

 BENEFITS OF STUDY:
The study carried out under the title of “Investors Behaviour for Investing in Equity Market in Various Sectors” will give benefits as under:  The research will be help to know in which sector investors are investing more.
 The study will be helpful in knowing that what factors consider most

important while selecting the Sectors and company under the sectors.  The study will be helpful in knowing that how the investors are trade in Equity market.  The study will be helpful in knowing responses regarding problems faced by the investors while investing in Equity Market

 The study will be helpful in knowing that what are the motivational factors

that encouraging to the investors for investing in Equity Market.

 LIMITATIONS OF THE STUDY:
As no human being is

perfect, it is not possible for anyone to make the best or perfect report. Each person has some level of knowledge and is affected by some uncontrollable factors within which he/she has to work. some other factors. According to me following limitations can be prevailing in my report:  Respondents might have felt hesitation in providing information related to their age, income etc. information.  Sample selected may not represent whole population, as sample size selected is very small in proportion to population due to time and cost constraints.  Even many of the respondents may give bias answer. So, there can be some data that might questionable because of unwillingness of respondents to give right So, it might possible that there can be some limitations in this report that may be due to my knowledge level or

 Research Design:
“Research design is the plan structure and strategy if investigation conceived so as obtain answers to research question and to control variance” A research design is the master plan or model for the conduct of formal investigation and survey. It is a specification of methods and procedures for acquiring the information needs for solving the problem. It decides the source of information and methods for gathering the data. A questionnaire and other forms are tested to use the collection of data. In the research study there is no perfect study to solve the problem. The research design has broadly three categories as follow.

1. Exploratory Research I have used Descriptive Research Design for research purpose. 2. Descriptive Research 3. Casual Research

2. Descriptive Research:

Descriptive research, also known as statistical research. It describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. This study is complex and determines high degree scientific skill to study the problem. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. In short descriptive research deals with everything that can be counted and studied. In this report, I have used this Descriptive Research Design for conducting survey on “Investors behaviour for Investing in Equity Market in Various Sectors”

 Data Collection Method:
Data collection usually takes place early on in an improvement project, and is often formalized through a data collection plan which often contains the following data collection methods. The source of data collection method is as follows.  Primary Data  Secondary Data

 Primary Data:

Primary data means data collected directly from first-hand experience. Means data collected for the first time by any researcher for any research use. There are many methods of collecting primary data and the main methods include: ✔ Methods of collecting the primary data are:  Questionnaire method  Interviews method  Focus group interviews  Observation method  Case-studies method  Diaries method

I have used Questionnaire method for the Primary data collection for the study.

Secondary Data:
Secondary data means data which are collected by any one for a

particular research purpose and which are used by others for different purpose. I have also used the secondary data for the study like some company resources like broachers, websites etc.

Sampling Plan:

“Sampling is the process to analyze the whole population by analyzing a part of it.” • The effectiveness of the report depends on the sample size selected from the population.

 Sampling Unit:
Here, target population is decided who are the actual and potential investors, each sample has the chance to be selected on an equal basis & this research has been conducted through surveying the whole of the equity market of Surat city

 Sample Size:
For getting better result of the given problem I have to determine the perfect sample size as on 90% confidence level which is calculated statically by the given formula.

n = p*q (z /c) 2
Where, n = sample size p = percentage picking a choice (expressed as decimal) q = (1 - p) Z = Z value (e.g. 1.645 for 90% confidence level) c = confidence interval, expressed as decimal (e.g., 0.05 = ±5)

For Example: p = 0.80 z = 1.645 q = 0.20 c = 0.05

n = p*q (z /c) 2
= 0.80*0.20 (1.645/0.05) 2 = 173.1856 = 175 Therefore, I used sample size is 175

 Confidence interval:
In statistics, a confidence interval (CI) is a particular kind of interval estimate of a population parameter. Instead of estimating the parameter by a single value, an interval likely to include the parameter is given. Thus, confidence intervals are used to indicate the reliability of an estimate. The end points of the confidence interval are referred to as confidence limits. A confidence interval is always qualified by a particular confidence level, usually expressed as a percentage. The calculation of a confidence interval generally requires assumptions about the nature of the estimation. For example, Here, I have used a confidence interval of 0.05 and 80% percent of sample picks an answer is to be "sure" that if I had asked the question of the entire relevant population between 80% (100-20) and 20% (100-80) would have picked that answer.

Confidence level:

The confidence level tells you how sure you can be. It is expressed as a percentage and represents how often the true percentage of the population who would pick an answer lies within the confidence interval. The confidence level associated with a confidence interval estimate is the success rate of the method used to construct the interval. The 90% confidence level means you can be 90% sure; When I put the confidence level and the confidence interval together, I can say that I am 90% sure that the true percentage of the population is between 20% and 80%. So, I have taken 90% confidence level means I am 90% sure. As on 90% confidence level value of Z = 1.645 Here, I have calculated formula on the basis of 90% confidence level.

 Sampling frame:

Sampling frame is the actual set of units from which a sample has been drawn. In sampling frame, I have used simple random sampling method for conducting survey. In a simple random sample ('SRS') all units from the sampling frame have an equal chance to be drawn and to occur in the sample. Here, I have used sampling frame as an actual and potential investors from whole of the equity market of Surat city and also from Sharekhan Securities Pvt. Ltd. Here, each sample has the chance to be selected on an equal basis because I have used simple random sampling method for surveying purpose.

 Response Rate:

 The response rate was average.  I have used questionnaire method for the financial information of the respondent, most of the people hesitated to provide the required information and also the questionnaire contained some financial terms that were technical in nature, which resulted into reduced response rate.  I have visited nearly 200 potential respondents, out of which only 175 gave proper response. Hence,  Response Rate = 175/200 = 87.5%

Data analysis tools:

I have used SPSS software (Statistical Package for the Social Sciences) for analysis purpose.

 In that I have used Mean, Median, Mode, Frequency Table, and Cross

Tabulation, Graphical representation & interpretation with each graphs and charts.
 Microsoft Office is used for data typing formatting and analyzing the data.

ANALYSIS OF QUESTIONNAIRE

Que. 1. Do you investing in Equity Market? [ ] Yes [ ] No

Particulars Yes No Total

Investing 119 56 175

Percentage 68% 32% 100%

Interpretation:
According to the above chart we can see that:

68% of investors (119) are investing in Equity Market. While 36% of investors (56) are not investing in Equity Market.

Que. 2. If you want to invest, which investment option will provide the best returns? [ ] Equity Share [ ] IPO [ ] Mutual Funds [ ] Bonds [ ] Fixed Deposits [ ] Investment option Equity Share IPO Mutual Funds Bonds Fixed Deposits Other any other _________ Investors in Percentage 53% 18% 8% 7% 4% 10% If

Interpretation:
According to the previous chart: According to 53% of investors, Equity market will provide the best returns in compare to other investment option. 18% of investors believe that IPO (Primary Market) will provide the best returns. 8% of investors think that Mutual Funds will provide the best returns. 7% of investors believe that Bonds Market will provide the best returns. 4% of investors trust that Fixed Deposits will provide the best returns. According to 10% of investors, other investment option will provide the best returns. According to them other investment options are: ➢ Commodity Market ➢ Insurance ➢ Government Securities etc.

Que.3. Which factors motivate you for investing in Equity Market?

[ ] Return [ ] Liquidity [ ] Safety [ ] Capital Appreciation Motivation Factors Return Liquidity Safety Capital Appreciation Other _____________ Investors in Percentage 49% 26% 7% 17% 1% [ ] Othe r

Interpretation:

According to the Previous Figure: 49% of investors are motivated by Return to invest in Equity market. 26% of investors are motivated by Liquidity to invest in Equity market.

6% of investors are motivated by Safety to invest in Equity market. 16% of investors are motivated by Capital Appreciation to invest in Equity market. While 5% of investors are motivated by other factors like-Investment, Profit etc. to invest in Equity market.

Que. 4. How much percentage of your income you invest in Equity Market? [ ] Less than 5% [ ] 5%-10% [ ] 10%-15% [ ] 15%-20% [ ] 20%- 25% [ ] More than 25%

Percentage of Income Less than 5% 5%-10% 10%-15% 15%-20% 20%- 25% More than 25%

Investors in Percentage 23% 45% 17% 7% 5% 3%

Interpretation:
According to the Previous Figure: 23% of the investors are investing Less than 5% of their income in Equity Market. 45% of the investors are investing 5%-10% of their income in Equity Market. 17% of the investors are investing 10%-15% of their income in Equity Market. 7% of the investors are investing 15%- 20% of their income in Equity Market. 5% of the investors are investing 20%-25% of their income in Equity Market. While 3% of the investors are investing More than 25% of their income in Equity Market.

Que. 5. How do you trade in Equity Market? [ ] Intraday [ ] Delivery [ ] Speculation [ ] Arbitragers [ ] Hedging

Types of Trade Intraday Delivery Speculation Arbitragers Hedging Other

Investors in Percentage 13% 31% 26% 17% 11% 2%

[ ] If any other please specify _____________

Interpretation:
According to the Previous Figure:

13% of the investors are doing Intraday trading in Equity Market. “Intraday Trading is trading for that one day only. Means any securities are purchase & sell “within the day.” 31% of the investors are investing in Equity Market as a Delivery base Trading. “Delivery based trading is normally considered as a safer approach for trading in shares when compared to day trading. Delivery based trading involves buying shares on a market day and selling them only after receiving the delivery of those shares in demat account.” 26% of the investors are trading in Equity Market as a Speculator. “Speculators are those classes of investors who willingly take higherthan-average risk in return for a higher-than-average profit potential in future. Speculators aim primarily at quick profit from a short-term acquisition of assets.”

17% of the investors are Arbitragers in Equity Market. “Arbitrager means who purchases securities in one market for immediate resale in another in the hope of profiting from the price differential”

11% of the investors are trading in Equity Market as Hedgers. “Hedging means reducing or controlling risk. Hedgers wish to eliminate or reduce the price risk to which they are already exposed.” While 2% of the investors are trade in Equity Market for Other Purpose.

Que.6. What is the time horizon for investing in Equity Market? [ ] Less than 1 Months [ ] 1 to 3 Months [ ] 3 to 6 Months [ ] 6 to 12 Months [ Time Horizon Less than 1 Months 1 to 3 Months 3 to 6 Months 6 to 12 Months More than 12 Months More than 12 Months Investors in Percentage 14% 28% 15% 18% 25% ]

Interpretation:
According to the Previous Figure: 14% of investors invest in Equity market for Less than 1 Months. 28% of investors invest in Equity market for the period of

1 to 3 Months. 15% of investor’s time horizon for in Equity market is 3 to 6 Months. 18% of investor’s time horizon for in Equity market is 6 to 12 Months. 25% of investors invest in Equity market for more than 12 Months.

Que.7. What is the rate of return expected by you from Equity Market in a year? [ ] 5% – 10 % [ ] 10% – 15 % [ ] 15% – 20% [ ] 20% – 25% [ ] 25% –30% [ Rate of Return 5% – 10 % 10% – 15 % 15% – 20% 20% – 25% 25% –30% 30% and above 30% and above Investors in Percentage 12% 18% 32% 26% 8% 4% ]

Interpretation:
According to the above Figure: 12% of investors are expects 5%-10% return from Equity market. 18% of investors are expects 10%-15% return from Equity market. 32% of investors are expects 15%-20% return from Equity market. 26% of investors are expects 20%-25% return from Equity market. Here, above two cases investors are more expects from Equity market. 8% of investors are expects 25%-30% return from Equity market. While 4% of investors are expects more than 30% return from Equity market.

Que.8. Are you satisfied with the current performance of the Equity Market in terms of expected return?

[ ] Fully Satisfied [ ] Satisfied [ ] Neutral

Rate of Return Fully Satisfied Satisfied Neutral Unsatisfied Fully Unsatisfied Total [ ] Unsatisfied [ ] Fully Unsatisfied

No. of Investors 30 73 49 18 5 175

Percentage 17% 42% 28% 10% 3% 100%

Interpretation:
According to the Previous Figure: 30 investors are Fully Satisfied from current performance of Equity market. 73 investors are Satisfied from Equity market.

49 investors are Neutral with current performance of Equity market. 18 investors are Unsatisfied from Equity market. While 5 investors are Fully Unsatisfied from Equity market.

Que. 9. Who advise you to enter in Equity Market? [ ] Friends [ ] Relatives [ ] Advisers [ ] Media [ ] Research Report [ ] Magazines Particulars Friends Relatives Advisers Media Research Report Magazines Other [ ] If any other ___________ Investors in Percentage 28% 12% 25% 17% 10% 5% 3%

Interpretation:
According to the Above Figure: Friends motivate 28% of the investors to enter into the equity market. Relatives motivate 12% of the investors to enter into the equity market. 25% of investors enter in Equity market by the Advise of Financial Advisor. Media motivate 17% of the investors to enter into the equity market. Magazines motivate 10% of the investors to enter into the equity market. 5% of investors are motivates by Reading Magazines to enter in Equity market. While other factors like self-Study, their own View etc. motivate 3% of the investors to enter into the equity market.

Que.10. Which Factors do you consider most important while selecting the Sectors? [ ] Market Trend [ ] Profitability [ ] Economic Condition [ ] Industry Condition [ ] Existence of well established Companies under Sectors [ ] Government Policy [ ] If any other please specify _____________

Particulars Market Trend Profitability Economic Condition Industry Condition Existence of well established Companies under Sectors Government Policy Any Other

Percentage 29% 23% 14% 16% 12% 5% 1%

Interpretation:
According to the Previous Figure: 29% of the investors have considered Market Trend as a most important factor while selecting the Sector. 23% of the investors have considered Profitability as a most important factor while selecting the Sector. 14% of the investors have considered Economic Condition as a most important factor while selecting the Sector. 16% of the investors have considered Industry Condition as a most important factor while selecting the Sector. 12% of the investors have considered Existence of well established Companies under Sectors as a most important factor while selecting the Sector.

5% of the investors have considered Government Policy as a important factor while selecting the Sector. While 1% of the investors have considers Other Factor like Global Position of the company and etc. important factor while selecting the Sector.

Que.11. Which Sectors do you prefer the most? (Give 1 to 5 Orders in given boxes) Here, I have decided to study only these five sectors.

Oil & Gas Sector Banking Sector IT Sector Infrastructure Sector Automobile Sector

Orders(Ranks) Given by Respondents

Sectors
Oil & Gas Sector Banking Sector IT Sector Infrastructure Sector Automobile Sector Total

1
44 26 20 37 35 162

2
30 24 40 32 30 156

3
49 53 47 33 28 210

4
21 42 35 28 52 178

5
31 30 33 45 30 169

Total
175 175 175 175 175 875

On the basis of above chart: How many investors given 1st to 5th Rank to which sector?

Sectors
Oil & Gas Sector IT Sector Banking Sector Automobile Sector Infrastructure Sector

Investor s
44 40 53 52 45

Rank
1st 2nd 3rd 4th 5th

Interpretation:
On the basis of Previous Figures:

Oil & Gas Sector:
➢ 44 Investors gave 1st rank, 30 Investors gave 2nd rank, 49 investors gave

3rd Rank, 21 Investors gave 4th Rank, & 31 Investors gave 5th Rank to this sector.
➢ Here, over all 44 investors have selected oil & gas sector as a First

Rank in comparison with First Rank of all sectors.

IT Sector:
➢ 20 Investors gave 1st rank, 40 Investors gave 2nd rank, 47 investors gave

3rd Rank, 35 Investors gave 4th Rank, & 33 Investors gave 5th Rank to this sector.
➢ Here, over all 40 investors have selected IT sector as a 2nd Rank in

comparison with 2nd Rank of all sectors.

Banking Sector:
➢ 26 Investors gave 1st rank, 24 Investors gave 2nd rank, 53 investors gave

3rd Rank, 42 Investors gave 4th Rank, & 30 Investors gave Rank to this sector.

5 th

➢ Here, over all 53 investors have selected Banking sector as a 3nd Rank

in comparison with 3nd Rank of all sectors.

Automobile Sector:
➢ 35 Investors gave 1st rank, 30 Investors gave 2nd rank, 28 investors gave

3rd Rank, 52 Investors gave 4th Rank, & 30 Investors gave 5th Rank to this sector.
➢ Here, over all 52 investors have selected Automobile sector as a 4th

Rank in comparison with 4th Rank of all sectors.

Infrastructure Sector:
➢ 37 Investors gave 1st rank, 32 Investors gave 2nd rank, 33 investors gave

3rd Rank, 28 Investors gave 4th Rank, & 45 Investors gave Rank to this sector.

5th

➢ Here, over all 45 investors have selected Infrastructure sector as a

5nd Rank in comparison with 5nd Rank of all sectors.

Que. 12. Mention the most important factors for selecting a company of your choice. [ ] Earning Per Share [ ] Dividend

[ ] Broker’s advise [ ] Market capitalization [ ] Performance of company [ ] P.E. Ratio Factors affect for selecting company Earning Per Share Dividend Broker’s advise Market capitalization Performance of company P.E. Ratio Other [ ] If any other __________ Investors in Percentage 19% 17% 15% 7% 16% 24% 2%

Interpretation:

On the basis of above Figures: 19% of the investors have considered Earning Per Share as a most important factor to select a Company under the sector of their Choice. 17% of the investors have considered Dividend as a most important factor to select a Company under the sector of their Choice. While 15% of the investors are select a company under the sector of their choice on the basis of Broker’s advises. 7% of the investors have considered Market capitalization by the company as a important factor to select a company under the sector.

16% of the investors have considered as a Performance of company most important factor to select a company under the sector of their choice.

24% of the investors have considered Price Earning Ratio as a most important factor select a company under the sector of their choice. At last 2% of the investors have considered Other Factors like Suggestion from reference group, External advisors, Stakeholders, Growth of Company, Market Trend, Profitability and their own view etc. to select a company under the sector.

As the main objective of the research is to find out the “Investors behaviour for Investing in Equity Market in Various Sectors” in Surat city. So, I have questionnaire method on 175 sample size for research and found out the views of investors on various parameters.

From the research I found out that 68% of investors (119) are investing in Equity Market. While 36% of investors (56) are not investing in Equity Market as per my sample size 175.

I also found out that, 53% of investors believe that Equity Market is better investment option and will provide the best returns in compare to other investment option.

I found out that the 49% of investors who are dealing in equity market they are motivated by return factor and 26% of investors are motivated by Liquidity and some investor also consider capital appreciation and safety factor while investing in equity market in various sectors.

I also found out that the 45% of the investors are ready or interested to invest their 5%-10% of income in Equity Market. It means many investors trust on the growth of equity market as they are ready to spend major proportion of their income.

Going ahead I found out that very few investors want to deal in intraday trading which shows that they consider safety factors while investing. 31% of

the investors are investing in Equity Market as a Delivery base Trading and 26% of the investors are trading in Equity Market as a Speculator. Means 26% of investors who willingly take higher-than-average risk in return for a higherthan-average profit potential.

28% of investors invest in Equity market for the period of 1 to 3 Months and the same proportion of investors are invest for long period more than year. I also found out that 32% of investors are expects 15%-20% return from Equity market and 26% of investors are expects 20%-25% return from Equity market. Here, investors are more expects from Equity market.

42% of investors are satisfied with the current performance of the Equity Market in terms of expected return, while 28% of investors are Neutral about equity market.

I found that most of investors are motivated by their friends to enter in the equity market and some investors are motivated by Advisers, Media, Research Report and other factors like and self study of current scenario of equity market.

Other thing I found out that 29% of the investors have considered market trend and 23% of the investors have considered Profitability as a most important factor as a most important factor while selecting the Sector. There are also other factors like - government policy, industry condition, and economic condition also important factor while selecting the Sector

Then I found that 44 investors selected Oil & gas sector as a First Rank (in comparison with First Rank of all sectors) 40 investors have selected IT sector as a 2nd Rank. 53 investors have selected Banking sector as a 3nd Rank 52 investors have selected Automobile sector as a 4th Rank 45 investors selected Infrastructure sector as a 5nd Rank I also found out that 24% of the investors have considered Price Earning Ratio, 19% of the investors have considered Earning per Share and 17% of the investors have considered Dividend as a most important factor while selecting a company from these selected sectors. Investors also consider other factors like - Suggestion from reference group, External advisors, Stakeholders, Growth of Company, Market

➢ ➢ ➢ ➢ ➢

Trend, Profitability and their own view etc. are as an important factor while selecting a company from these selected sectors.

During my training period I have study on “Investors Behaviour for Investing in Equity Market in Various Sectors” by using Descriptive Research Design as a Questionnaire method where respondents are from whole of the equity market of Surat city and also from Sharekhan Securities Pvt. Ltd. From the survey I found that major people are investing in equity market only due to Earn High Return and Hedge the Risk by investing their major proportion of income in Equity Market. Here, the most of people are trade in equity market as a speculation and they are invests for one to three months. Generally, the investors who are invest for long period more than year they are surely beneficial in equity market. Majority of people are motivated by their friends & medias advise to enter into equity market. Majority people are expecting something more from the equity market.So, finally some are satisfied and some are not satisfy with equity market. Major investors prefer the Oil & gas sector as a first rank on the basis of Market trend, Profitability, industry condition and economic condition also important factor while selecting the Sector and investors have also considered Price Earning Ratio, Earning per Share and Dividend as a most important factor while selecting a company under these selected sectors.

 Recommendation to Investors:
➢ Prefer investment for long term investment strategy that provides you

moderate return with liquidity.
➢ Investors should not invest in only equity market but, also invest in

other Safe Securities Like- Fixed Deposits, Government Securities, Bonds, Mutual fund and Insurance etc. which also provides moderate return. For Example: One should prefer
○ ○

Equity – 50% Other Safe Securities – 50%

So, one can get moderate return with liquidity.
➢ Investors should invest money at lower level price and sale the stock at

higher price.
➢ Investors should select company on the basis of PE ratio, EPS, Current

Growth of Company and Market capitalization and many more. So, investors can get higher return on their investment. ➢ Always invest extra money in stock market. Do not invest by taking loan from banks or other resources.

Recommendation to Company:
➢ From my research, I found that only 68% of investors are investing in

equity market, so more focus should on 32% of investors who are not investing in equity market.

➢ Broking

firms

or

companies

should

promote

Equity

investment

aggressively for long term investment purpose.

➢ Majority of investors (53%) are investing secondary market (equity

market) and very few (18%) investors are investing in Primary Market. So, here broking firm should promote to their client for investing in Primary Market also.
➢ Company should have to concentrate on those people who are

not investing in Equity Market because of High risk than convert them in investing other security like-Mutual Fund, Bonds, and Insurance etc. which also provides moderate return. ➢ The Stock Broking firm should also provide better services to the investor to increase the satisfaction level of the investors.

➢ Company should focus on students also because equity market has risk and the younger generation likes to take risk.
➢ Majority investors are investing in Oil & gas sector and IT sector.

So, Company should also suggest to investors for investing other sector which is also profitable.

@. BOOKS:

Gordon & Natrajan, “Financial Markets And Services” Second Revised Edition Reprint, Himalaya Publishing House, 2005.

 Investment Management – V.A. AVADHANI

@. Websites:
✔ www.sharekhan.com ✔ www.nseinda.com ✔ www.bseindia.com ✔ www.moneycontrol.com ✔ www.investopedia.com ✔ www.wikipedia.com ✔ www.autherstream.com ✔ www.myrisis.com

@. NEWS PAPER:
✔ ECONOMICS TIMES ✔ TIMES OF INDIA

@. OTHER:
✔ Sharekhan’s Broachers
✔ NCFM – Capital Market Dealers Module

✔ Other Magazines for Capitals Markets

Q uestionnaire
On
“INVESTORS BEHAVIOUR FOR INVESTING IN EQUITY MARKET IN VARIOUS SECTORS” IN SURAT CITY
Student of Vivekanand College for B.B.A. is conducting a survey on “Investors Behaviour for Investing in Equity Market in Various Sectors” on behalf of Sharekhan Security Pvt. Ltd, Surat for fulfillment of BBA programme. This information is purely for an academic purpose and will be kept completely confidential. You are requested to fill the below QUESTIONNAIRE.

1. Do you investing in Equity Market? [ ] Yes [ ] No

2. If you want to invest, which investment option will provide the best returns? [ ] Equity Share [ ] Bonds [ ] IPO[ ] Mutual Funds [ ] Fixed Deposits [ ] If any other _________

3. Which factors motive you investing in Equity Market? [ ] Return [ ] Capital Appreciation [ ] Liquidity [ ] Safety [ ] If any other please specify _____________

4. How much percentage of your income you invest in Equity Market? [ ] Less than 5% [ ] 15%-20% [ ] 5%-10% [ ] 20%- 25% [ ] 10%-15% [ ] More than 25%

5. How do you trade in Equity Market? [ ] Intraday [ ] Delivery [ ] Speculation [ ] Arbitragers [ ] Hedging [ ] If any other please specify _____________ 6. What is the time horizon for investing in Equity Market? [ ] Less than 1 Months [ ] 6 to 12 Months [ ] 1 to 3 Months [ ] More than 12 Months [ ] 3 to 6 Months

7. What is the rate of return expected by you from Equity Market in a year? [ ] 5% – 10 % [ ] 20% – 25% [ ] 10% – 15 % [ ] 25% –30% [ ] 15% – 20% [ ] 30% above

8. Are you satisfied with the current performance of the Equity Market in terms of expected return? [ ] Fully Satisfied [ ] Unsatisfied [ ] Satisfied [ ] Fully Unsatisfied [ ] Neutral

9. Who advise you to enter in Equity Market? [ ] Friends [ ] Research Report [ ] Relatives [ ] Magazines [ ] Advisers [ ] Media

[ ] If any other ___________

10. Which Factors do you consider most important while selecting the Sectors? [ ] Market Trend [ ] Profitability [ ] Economic Condition

[ ] Industry Condition [ ] Government Policy

[ ] well established Companies under Sectors [ ] If any other please specify _____________

11.Which Sector do you prefer the most? (Give 1 to 5 Orders in given boxes) Oil & Gas Sector Banking Sector IT Sector Infrastructure Sector Automobile Sector If any other please specify _____________

12. Mention the most important factors for selecting a company of your choice. [ ] Earning Per Share [ ] Market capitalization [ ] Dividend [ ] Performance of company [ ] Broker’s advise [ ] P.E. Ratio

[ ] If any other _____________

13. If any Suggestion from your side, then please specify. ______________________________________________________________ ______________________________________________________________ -:

Personal Information:-

• •

Name:

_______________________________________________ _______________________________________________

Address: _______________________________________________

• • • •

E-mail ID: …………………………………..……………………………… Contact No.: ………………………………….. Gender Age: [ ] Below 20 Years [ ] 41 TO 50 Years [ ] 21 TO 30 Years [ ] 51 TO 60 Years [ ] 31 TO 40 Years [ ] Above 60 Years [ ] Male [ ] Female

Occupation: [ ] Business [ ] Student [ ] Service [ ] Employee [ ] Other please specify _____________

Income (Yearly): [ ] Less than 100000 Rs. [ ] 100000 to 200000 Rs. [ ] 300000 to 400000 Rs. [ ] 400000 to 500000 Rs. [ ] 200000 to 300000 Rs. [ ] Above 500000 Rs.

!!!!.....Thanking you for providing your valuable Response…..!!!!

Projected By:
Ashish l. Sorathiya

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