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from the Academic Year 2010-2011) I. Syllabus SEMESTER (V) Subject Human Resource Management Service Sector Management Financial Management Elements of Logistics and Supply Chain Management. Business Ethics and Corporate Social Responsibility Elective I : (i) Special Studies in Marketing OR (ii) Special Studies in Finance OR (iii) E-Commerce Project Work Theory: 60 marks + Internals : 40 marks = 100 marks Total 600 marks (50-60 Lectures per subject ---- 4 Lectures per week). + 200 marks project (grad4es to be allocated). SEMESTER (VI) Subject
Sub Code 5.1 5.2 5.3 5.4 5.5 5.6
Sub Code 6.1 Entrepreneurship and Management of Small and Medium Enterprises 6.2 Operations Research 6.3 International Finance 6.4 Indian management Thought and Practices 6.5 International Marketing 6.6 Elective II : (i) Retail Management OR (ii) Investment Analysis & Portfolio Management OR (iii) Econometrics Theory : 60 marks + internals : 40 marks = 100 marks Total 600 marks (50-60 Lectures per subject ---- 4 Lectures per week).
• Induction/Orientation-definition. • Personnel Manual. Selection and Induction • Recruitment–Definition.1 Human Resource Management Units I Title Introduction to HRM • Definition. • Role of HR Manager. No. • VRS. • Contracting and Sub-contracting. merits and demerits. Features. SEMESTER V 5. • Challenges before the HR manager. Job Design and Job Evaluation • Job Analysis – Definition. types of interviews. methods process • Placement Training and Development • Definition of Training and Development. Assessment Pattern – 100 Marks (given on the last page). ments and demerits/limitations.II. • Personnel Philosophy. Factors affecting Job Design. Approaches to Job Design. Human Resource Planning • Definition of HRP • Process of HRP along with brief coverage of personnel demand and supply forecasting techniques. Recruitment. types of selection tests. Definition of Personnel Management • Evolution of HRM/Trends in HRM • Difference between HRM and PM. • Job Evaluation – Definition. Scope/Functions of HRM. • Traits / Characteristics of the worldforce. methods of job evaluation process of Job Evaluation. • Promotions and Transfers. Pink slip / termination / retrenchment / downsizing / separation. methods of collecting job data. • Factors affecting HRP. • Methods of training managers. • Selection-Definition. • Human Resource Information System (HRIS). Outsourcing. sources of recruitment. process of selection. of Lectures 14 II 14 . Job Analysis. • Job Design-Definition.
• Trends in Participative Management.III • Process/procedure of conducting training programme. • Parties to Industrial Relations. • Advantages of T&D. • Empowered Teams. • Participation through Quality Circles. advantages and disadvantages. • Process/procedure of conducting performance appraisal. • Components of Salary / Salary slip. • How to evaluate effectiveness of training programmes. • Levels of participation. Participative Management • Definition of Participative Management. Industrial Relations • Definition of Industrial Relations. • Fringe Benefits – definition and types. • Features of Trade unions. • Performance Appraisal • Definition of Performance Appraisal. • Performance linked incentives / incentives – definition. • Factors essential for successful participative management. • Importance of Industrial Relations. • Advantages of performance appraisal. • Forms of participation. • Methods of Appraisal for managers – traditional and modern. • Limitations of Appraisal. Career Planning And Development • Definition of Career Planning and Career Development. • Succession planning. • Career Stages/Career Life Cycle and how to handle personnel at each stage. • Process/Procedure of Career Planning. • Employee Retention techniques. • Features of Industrial Relations. • Approaches to Industrial Relations. Trade Unions • Definition of Trade Union. • Essentials to make career planning successful. • Career Counselling. Trade union movement in India/Trends in the Trade Union 15 IV 12 . Compensation management • Definition of compensation.
9) William J Rothwell and H. Tata Mc Graw Hill Publication. Kogan Page. Himalaya Publication. Mc Graw – Hill International. Aswathappa.V. Human Resources Management”. Fourth Edition.C. 4) Edwin B Flippo. Tata Mc Graw Hill. Mumbai. 8) Saiyadain. Nair And T. 2) Jayashree Sadri. 6) Michael Armstrong. Mumbai. “Excellence Through HRD”. 7) Gary Dessler. 2008. 5) M. “Human Resource Management”. Soarabh Sadri “A Strategic Approach to Human Resources Management”.Recommended Books: 1) K. 3) Mamoria. .Text And Cases – Fourth Edition”. Jaico Publishing House. Pearson Education. “Human Resources & Personnel Management. Kazanas – Planning & Managing Human Resources – Jaico Publishing House. “Principles of Personnel Management”. “Handbook of Human Resource Management Practice”. Rao. “Personnel Management”. 2nd Edition. Tata Mc Graw Hill Publications.
Kandampully.Marketing".A South Asian Perspective’.Process • Positioning . ‘Service Marketing People. Jochen Wirtz.Gap Model • Measuring & improving service quality • Defining productivity-improving productivity • Service recovery • Complaint handling Service Management • Meaning • Vision -mission strategy • Service leadership • Service Mapping • Flowcharting • Benchmarking • Internal Marketing • Productivity • Current Status and Future Prospects No. 'Services Management : The New paradigm in Hospitality". 4) K. Jaico Publishing House. 3) Harsh V. Mumbai.Problems and solutions Service Quality • Improving service quality and productivity • Service quality . 7) Govind Apte. Strategy .Verma. Jayanta Chatterjee.Market Segmentation • Balancing of Demand and Capacity • Branding of Services . Zeuhaml & Mary Jo Sitter. Bhattacharjee. of Lectures 15 II 15 III 15 IV 15 References Books 1) Valarie A. 2) Christoper Lovelock. 6) C. Technology. Pearson Education.Pridna Communication Mix • Distribution -People -Physical Evidence . Pearson education. 'Service Marketing' Taia McGraw Hill editions. Edn 2008. "Services .2 Service Sector Management Units I Title Introduction to Services Marketing • Role of services in modem economy • Distinctive characteristics of services • Marketing Challenges of services • Services marketing environment • Goods Vs Services marketing • Goods-service continuum • Consumer behavour • Services marketing triangle Key Elements of Services Marketing • Product . 5) Jay A. Ram Mohan Rao.5. 'Services Marketing Text & Cases'. Pearson Education. Pearson Education. 'Services Marketing'. 'Service Sector Management". Oxford Press .
Ageing Schedule.Trading. Expansion) • Designing Capital Structure Alternatives Types of Leverages (Combined.t.8) S.Techniques o DSO. Response Book. Financial) Capital Budgeting: • Introduction.3. types of capital. Collection Matrix Cash Management • Motives of Holding Cash • Strategies of Cash Management • Cash Budget: Meaning and objectives • Budgeting of receipts and payments. 5. of Lectures 14 Units I II 12 III 12 .r. Financial Statements to be made From the Working Capital Estimation) Cost Of Capital & Capital Structures: • Types of capital • Debt • Equity • Retained Earnings • Preference • Cost of Capital for each type of capital • Weighted Cost of Capital • Marginal Cot of Capital (w. Operating.GWC & NWC (Explain Core Assets & Non Core Assets) • Components of Working Capital • Factors Determining Working capital Receivables Management • Meaning and Importance • Credit Policy Variables • Case Study on Credit Evaluation • Methods of Credit Evaluation o Traditional and Numerical Credit Scoring • Monitoring the Debtors . 'Customer Driven Services Management'. non trading and capital • Preparation of monthly budget and finding out dosing cash Balance (Excl. Balachandran. concept of present value • Techniques of appraisal of investment proposal No. sources of capital • Evaluation of capital expenditure proposal from given cash flow. Financial Management Title Introduction: • Meaning and Scope of Financial Management • Functions and Objectives of Financial Management • Changing Role of Finance Managers Working Capital Management • Definition .
Publishers 10) Alexander Hamilton.K. Tata Me Graw 2) Khan M & Jain. "Financial Management". Prentice Hall of India 4) Pandey. Chand 7) Diwan P. S. Average rate of return method • Net present value method • Profitably index method Business Restructuring • Importance • Financial implication • Valuation • Types of Business Restructuring • Merger • Amalgamation • De-Merger • Other Restructurings (Elementary accounting problems . Jaico Publishing House . "FinancialManagement".M. Prentice Hall of India 6) Bhalla V. "Investment Management".IV • Payback period method. K. J. "Financial Management & Policy". Walchowicz. I. "Financial Management Handbook". "Financial Management". C.. J. "Financial Management". Global Books 11) Helfert "Techniques of Financial Management".. Tata Me Graw 3) James.. S. Amol 9) Kapur S. "Financial Management". Pentagon 8) Bhalla V. "Financial Management". Tata Me Graw Hill 5) Home. "Fundamentals of Financial Management'.testing fundamental knowledge only) Long Term & Short Term Sources Of Finance • Traditional A Modem instruments of Finance Including Securitizations Reference Books: 1) Chandra Prasana.
improving effectiveness • Stages in evolution of logistical organization.5. Seven Rights • Customer Service Audit. air No. of Lectures 10 II 15 . (f) Order Processing: • Integrated System / Customer Order Cycle / Electronic Data Interchange & its Advantages Transportation: • Definition/Principles/Role/Functions/Importance • Different Modes of Transportation Road. with emphasis on modem flat organization Customer Service • Definition / Scope / Objectives/Importance • Elements of Customer Service. rail. concept of extended enterprises/ Bull-whip effect. Elements of Logistics and Supply Chain Management: Units I Title Background • Logistics and Logistical Management: Military origin/ basic concept / definitions/ scope/ importance in current competitive environment • Evolution of Logistics & Supply Chain Management • Topics to be covered at concept level: Operating Objectives of Logistics/ Logistical Performance Cycles/ Inbound Logistics/ Manufacturing support Logistics/ Outbound Logistics/Customer Order Cycle/ Lead-time/ Logistical interfaces/ Logistical mission/ Competitive Advantages/ 3 C’s/ Logistical competency/ Outsourcing Logistical Activities/ 3rd and 4th party Logistics/ Integrated logistics/ Logistical Planning & Strategy Supply Chain Management Basic concept/ definitions/ scope/ Comparison between Logistics and SCM/ Global Supply Chain scenario and importance/ Conventional Supply chains/ Supply chain participants/ channel agencies/ Relationship Management. Organization structure • Basic concept/definitions/scope/objectives and importance • Barriers In Forming Effective Organization. Time series analysis with numerical examples. water. Customer Service Strategy Demand Forecasting • Definition/ Purpose of Forecasting/ Nature of Demands/ Forecasting • Components/ Approaches to forecasting/ Qualitative & Quantitative • Forecasting Techniques & their applicability.4.
Vendor managed inventory (JIT II. Packaging • Definition/Principles/ Role/ Functions/ Importance • Unitizing (Concept of unit-load) & palletizing/ kitting • Logistical Functions of packaging/ Objectives & Benefits of Packaging/ Consumer S Logistical Packaging/ Factors Influencing Good Package Design Inventory Management • Inventory: Definition/Principles/ Rote/ Functions/ Importance/ Purpose of Inventory Holding / Types of Inventories/ Inventory and profitability/ Impact of Inventory on total logistical cost • Inventory Management: Objectives/ Importance/ Symptoms of Poor Inventory Management/ Improving effectiveness of Inventory Management/ Inventory turnover/ Service Levels Economic Order Quantity/ Economic Batch Quantity/ Assumptions & Its Limitations/ Re Order level/ Safety Stock with numerical examples. System Design . MRP I / MRP II Modem methods: kanban as a tool of JIT. Materials Handling System • Definition/Principles/ Role/ Functions/ Importance • Activities Covered / Functions Performed During Materials Handling / Material Handling Equipment with selection criteria / Material handling methods/ M. two bin system. response based techniques-QR. III 15 . and AR). CR.Objectives & Principles.• • pipelines ropeways Advantages & Disadvantages of individual modes/Inter-Modal Transportation/ Factors to be considered for Mode & Carrier Selection / Modal characteristics & Classification Total Transportation Cost / Factors influencing Transport Cost / Transport Infrastructure Warehousing • Definition/Principles/Role/Functions/Importance • Warehouses/Distribution Centers / Warehousing / Need For Warehousing/Economic/Service benefits • Types Of Warehouses . Inventory Control: Inventory ranking methods and Quadrant Technique Selective techniques of Inventory Control: Inventory control methods: (Pull/push models)Traditional methods: ‘Q’ MODEL & ‘P’ MODEL. H.Their Advantages & Disadvantages/ Warehousing Location/ Area Of Warehouse/ Number of warehouses/ Warehousing Operations/ Factors Affecting Warehousing Cost/ Warehouse Layout/design principles. fair-share allocation model.
'Supply Chain Management'. Ellram Irwin. David J clooss 'Logtstical management'. Kalra. Donald J. 7. 'The management of Business Logistics Coyle'. "Logistics & S C". 'Logistics David J Bloomberg'. Pearson Education 6. Langley. Joe B. South – Western 4. RFID. Hanna Prentice Hall of India 5. EDI/ Satellite tracking system (i) Performance Measurement • Definition/Principles/Rote/Functions/Importance/Objectives • Activity based/process based/ Internal/External Performance Measurement • Classification of performance measures • Performance Auditing / Perfect Order/ Service Levels • Characteristics of ideal performance evaluation system (ii) Logistics Costing: Principles of Logistics Costing/ Activity Based Costing / Mission Based Costing/ Total Cost Analysis/ Steps to Be Adopted i For Total Cost Approach (iii) Logistical Network analysts: Concepts/ definitions/ scope/ objectives/ importance Network options/ number of facilities/ Milkruns/ RORO/ LASH. ERP Inventory Valuation Information System • Definition/Principles/Rote/Functions/Importance • Management Information System: Elements of LIS/ Advantages of Computerization of Information/ Importance of Information system/ Internal & external Information System / Functionality (IS operations)/ Automated Order Processing System. Bowersox. Tata McGraw-HM 2.DRP. M Bixby Cooper 'Supply Chain Logistics Management'. James R Stock & Lisa M. Bowersox. David J Closs.'Supply Chain Management'. Richard Lacks and Joachtn Reese. IV 15 . Thomson. M Martin Christopher. Tata Mc Graw-Hill Fundamentals of Logistics Management McGraw-Hill 3. Reference Books 1. Herald Dyckhoff. Douglas M. Stephen Lemay. Donald J. Lambert. Chopra Meindl. (iv) Modem Logistics Infrastructure • Containerization/ mechanized material handling equipment/ Deep water ports/ ICDs & CFS network/ maritime logistics/ cold chain logistics • Dedicated Freight Corridors/ Golden Quadrilateral and network of highways • Specialized equipment/ double stack containers/ unit trains • Logistics Parks • Container Corporation of India Private Logistics Companies. Bardi.
An Objective with an ethical dimension Indian Perspective of Ethics • Purusharthas: Dharma. Board and Senior Executives • Right of Investors and Shareholders • Financial Regulations and their scope in CG • Corporate governance from Cadbury committee to Narayan Murthy committee Concept of CSR • Meaning and Scope of CSR • Relevance and Significance of CSR in contemporary society • Value approach to CSR CSR: within the Organization • Labour relation No. • Environmental Ethics: Indian and Western perspectives • Ethics and Cross. of Lectures 10 II 16 III 10 IV 14 .culture influences • Ethical issues and functional aspects of business Corporate Governance • Corporate Governance: Meaning scope & Reporting • The Agency Theory Principal . 'Logistics and Supply Chain Management . 3rd Edn 2009. Anurag Saxena.Rote and Responsibilities • Responsibilities towards stakeholders: an overview • Profit .Agent Relationship • Role of CEO. Definition and Scope Relevance in social changes • Ethical organism and corporate code of conduct Business Ethics .8. 5.Conceptual Background • Conceptual Approaches to Business Ethics • Egoism vs Altruism • Entrepreneur and Manager . Kama. Caaushik Sircar. Moksha • Concept of Dharma Ethics: A Global Perspective: • Ethics in Global Marketing & Advertising • Ethical perspective in Employment including in the international labour • Organization Std • Ethics and IT: E-commerce.Western and Indian Perspectives.Texf and Cases' . Artha. Morality and Legality • Concept of Right and Duty: Business . Privacy Codes. Mumbai.making. Prescriptive ethics and Applied ethics • Ethics.Jaico Publishing House.5 Business Ethics and Corporate Social Responsibility Units I Title Introduction to Business Ethics • Normative ethics.
Ltd 5) Living within . Shukla. 2nd Edition.R. Fine Publishing House 7) Stuart Rainer Key Management ideas : Thinking that changed the Management world -Macmillan India Ltd 8) Susan J. 12) Joseph Des Jardins. 'An Introduction to Business Ethics'.Discovering and Implementing the Value of Corporate Social Responsibility . R.Ha Publishing Company Limited 10) Buried Treasure . "In search of Ethical Leadership".R. "The Power of Ethical Management". Pond cherry. .M. Wheeler Publishing 3) Kenneth Blanchard & Norman Vincent Peaie. Vision Books Pvt. Universal Paperbacks 2) S.Caleb Wall – Green tea Publishing – 2008. 'Indian Management Emerging Responses'. 2nd Edn. Prasad S. 2006.) 6) Dr. Ashok Kumar. "The Theory and Practice of Managerial Ethics". Sorab Sadri and Dhun Dastoor. Tata McGraw. "Management and HRD". 2009. "Leadership Chronicles of a Corporate Sage Five Keys to Becoming a more Effective leader" Ed corpus Colossus Learning Pvt. atrocities and harassment Safely standards and environmental concerns Perquisites and incentives CSR and Society: • Role and responsibility of Local Community in Business. "Wisdom leadership: Dialogues and Reflections". Bethanis.RP.The Yoga Approach to Psychological Heath and Growth (Sri Eurobond Ashram. 9) R. Chakrabroty. • Interventions of Business to fulfill social responsibilities • Role of NGOs and International Agencies in CSR Integrating CSR into Business : • CSR Measures and Indicators: Measuring CSR to improve shareholders • value and societal value • CSR and Sustainable Development • CSR and Triple Bottom Line in business: an international endeavour. 4) R. Ltd. Lala. "An Introduction to Ethics". Inc.• • • • Work Atmosphere: healthy and productive Exploitation. Mumbai. Jaico Publishing House. Reference Books 1) William Lillie. William Morrow & Co. Tata Me Graw Hill. 11) Jayashree Sadri.Khan.K.
• Promotion Objective. Beliefs.5. Safes Objectives • DAGMAR Ad Agency . Occupation. of Lectures 12 II 14 . Personal. Attitudes Concept of age A Family Life Cycle (FLC). Social. • Advantages/ Relevance of IMC • Components of IMC Objectives for IMC With Special Reference to DAGMAR Objectives Importance / value of objectives. Opinions.Attitudes. • Communication model for rural and urban communication Integrated Marketing Communication • Definition and Features of IMC.6 (E – 1) Special Studies in Marketing Units I Title Consumer Behaviour • Definition of CB • Why study Consumer Behaviour • Research Perspectives on Consumer Behaviour • Decision Making Model • Factors affecting Consumer Behaviour (Psychological.Structure. Functions & Evaluation : • Definition of advertising Feature and Functions of Advertising • Definition of Ad agency • Structure of Ad Agency • Functions of Ad Agency Advertising Budget • Definition of Advertising Budget • Definition of Advertising Appropriation • Methods of Budgeting Advertising Budgeting Methods No. Cultural) • Touch upon theories of Motivation (Maslow’s Hierarchy of Needs. Economic Situation Understand*^ Personality & Self Concept • Lifestyle Identification. Interests (AIO statements) Types of Buying Behaviour and Consumer Involvement Stages in Adoption process/ Diffusion of Innovation Communication Process With Reference To Advertising • Definition of communication • Models of Communication / Traditional Response Hierarchy Models-AIDA. Communication Objectives. Hierarchy of Effects. information processing. Innovation Adoption. Mcllelands Theory) • Understanding perception & Stages in perception.
CDI.definition. Yellow Pages advertising. TRP. Transit Advertising. advantages • Support Media • OOH Media. GRP. Strategy for Brand Image Development Other Brand Building activities • Public Relations • Definition.Types. Importance of Sales Promotion • The Internet • Importance of the Internet as a tool of IMC • Direct Marketing • Definition. Relationship Marketing • E-Commerce 12 IV 12 . Sales Promotion Tools . Coverage. In flight advertising. Products Marketing.III Types of Media & Media Planning : • Media . CPP / CPR/ CPRP • Process of Media Planning • What are the factors that Media Planners must consider? • Problems in Media Planning • Media Research • Media Scheduling . methods Measuring The Effectiveness of Advertising • Testing Process for advertising effectiveness • Tests for measuring effectiveness of advertising • Essentials for effective testing of advertisements. Role /Importance of Personal Selling. Miscellaneous Media Planning • Definition of Media Planning. Brand and Branding Strategy Development • Definition of Brand and Brand Positioning • Positioning Strategies • Guidelines for effective positioning • Brand Image . BDI.Definition.Print and Broadcast . In -Store Media. • Terms to be studies under media planning • Reach. Frequency. Advertising in Movie theaters. How to build corporate image through PR Corporate Advertising.for Consumers and Dealers. Importance of PR • Sales Promotion • Definition. Role of Direct Marketing in IMC. CPM. Tools of Direct Marketing • Personal Selling • Definition. Product Placement in movies and on TV. Promotional.
L G Kanuk. 'Advertising Management'. 'Advertising'.. 'Consumer Behaviour' . 'Consumer Behaviour' 14. 'Advertising Marketing am Sates Management'. Schiffman. Tata McGraw Hill 8. Galgotia 9. "Best Practice Cases in Branding. 'Advertising Management' Prentice Hall of India 3. Tata McGraw Hill 5. Noel Katscrer 'Strategic Brand Management' 12. Aker and Myers. Noudon and Delia Vieta. Belch and Belch. Prasanna Chandra. Mike Keller. Mohan M. Deep & Deep 4. Stephemen Kanuk. 'Building Strong Brands' 13. Chahan M. David Accar 'Strategic Brand Management' 11. Rathor B. Tata McGraw Hill 2. Thakur D. 'Advertising Management'. Pearson Education New Delhi 10.Reference Books 1. "Consumer Behaviour". Himalaya 6. 'Adverting and Promotion'. Lessons from the World's Strongest Brands". Anmol 7. "Projects". Keller Kevin Lane.
Mumbai. Jaico Publishing House.Jaico Publishing House. 6.O. 'Financial Management'. 7. • Computation and treatment of exchange differences Financial Services • Hire Purchase • Lease • Capital Market • Underwriting • Merchant Banking • Credit ratings • Mutual Funds 12 12 No. Helfert.22 • Segment Reporting (AS .P) • Sweat Equity Financial Derivation & Future Derivations • AS .S.2) Special Studies in Finance Unit I Topics Economic Value Addition (EVA) Current Developments • Deferred Tax (Assets & Liabilities) . “Corporate Financial Management” Tata Mc Graw Hill 2.AS . of Lectures 12 IV 14 Reference Books: 1.30 .5. Ltd. Vikas Publication House Pvt.P.6 (E.M.Representation II III Appraisal Of Term Loan Project Report . Daw's 'Financial Management. I. Tata Mc Graw Hill 5. 'Basic Financial Management'. Khan & Jain.Recognition & Measurement • AS . Sihler. Tata Mc Graw Hill 4. Richard D.17 ) • Initial Public Offer (I.. Mumbai. Chandra P. Kulkimi P 'Business Finance' Himalaya Publications 3. Edn 2009 .O) • Employees Stock Option Plan (E. Raj A.31 . William W. 'Financial Management'. Crowford and Henry A. services and assets and loan and credit transactions. 'Techniques of Financial Management" .Structure of Project Report Accounting for effects of changes in foreign exchange rates (AS 11) • In relation to purchase and sale of goods. Pandey.
credit cards. C2C.6(E – 3 ) E-Commerce Units I Title Introduction to E-Commerce: • Introduction to role of IT in business and different applications. Virtual Mall Model and Infomediary Model. • Build to Order Merchant Model. B2C. non-repudiation. e-credit accounts. G2C. Brick and Mortar Model. Security and Privacy Issues in Online Business • Issues relating to privacy and security in online trading • Electronic payment systems. • Securing networks using firewalls and other machines. encryption. Commerce Models • E-commerce Models . • Cryptography techniques and restrictions placed by them on exports.5. • Introduction to IT Act and its role to encourage E-business. smart cards. • Factors of growth and key performance indicators of ECommerce. of Lectures 14 II 14 III 14 .Store-front Model. • Broker Model. debit cards. B2G sites. Evolution and Types of E-Commerce: • Evolution of E-commerce Global and Indian scenario • History of e-commerce Generic Model of E-Commerce • Defrubon.d3SSifcaton-B2B. Marketing Trends in E-Business • Growth of Online Retailing and E-marketing concepts • Online Advertising and revenue generation • Use of on-line market research and use of CRM techniques • Growing use of Content Management Systems • Integration of E-Commerce m business lines Different Service No. • Role of ICT in Communication and business applications. • Security / concerns in e-commerce authenticity. Service Provider Model. • Growing E-teaming and E-Governance. Advertiser Model. privacy. • Different application of IT in global business scenario. Sub-Systems of E-Commerce • E-commerce Trade Cycle and Trading Process • E-market and Internet Commerce • EDI and working mechanism of Edi • Identify factors that are important for an E-Commerce • Difference between Conventional Commerce and Electronic Commerce Payment. integrity. Subscription based Model. e-money.
Pearson Education. 6) Prof Munesh Chandra Trivedi. Mumbai. ‘E-Business 2. Pearson Education". Kalckota.A Managerial Perspective. Robinson. Andrew V. Pearson Education. Jaico Publishing House. "Electronic Commerce . 5) R.A Manger's Guide". . ISBN 81-780-815-X.0 Road map for Success’. ISBN 81-780-8362-0.Pearson Education ISBN 97881-317-2518-4. 4) Brian Turban et. "Electronic Commerce . ISBN 81317-0705-9. Building E-Presence: • Architecting and e-Business & Website Design • The building life-cycle • Design Criteria and attracting customers • Site Content and Traffic Management • Using Content Management System Emerging Trends of M-Commerce: • Emerging trends of M-Commerce • Infrastructure of M-Commerce and Comparison between E-Commerce and M-Commerce • Security and Bandwidth issues in E-Commerce • Trading process in M-Commerce • Trends in technology: developing markets for E-commerce Reference Books 1) E-business & E-Commerce Management 3rd Ed.IV Provider (Utility). Awad. . Pearson Education ISBN. ‘Electronic Commerce. Winston.978-81-7758-4. Edn 2010. 3) Ellas M. 2) Kalokota. 3rd Edition".al. ‘E-Commarce’.
ASSESSMENT PATTERN A) Internal Assessment The allocation of 40 marks shall be as follows: 1) Two best of three periodical class tests held in the semester 2) A better of the two assignments with class presentations to be assessed by the teacher concerned. B) Semester End Examination I Duration .based on entire syllabus 2) Case study/problem/Application Section II (Any 3 Qs out of 4 Qs ) 4 questions carrying 10 marks each should cover all the 4 units Marking Grading Scheme: The ordinances for examinations are same as the existing ordinances 20 Marks 10 Marks 40 Marks 10 Marks 60 Marks 15 Marks 15 Marks 30 Marks .This examination shall be of 2 Hrs duration II Question paper pattern Section I (Compulsory -30 marks) 1) Concept Testing . 3) Group discussions on current issues relating to the subject.