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in its 2002 annual report company claimed to have the largest share in US beverage markets.Introduction y PepsiCo is the US based world µs leading beverage and y y y y y y snacks food companies. Headquartered in new york. PepsiCo served diverse market with its six group companies such as Frito-lay North America Frito-lay International Pepsi-Cola North America Pepsi Beverage International .
.y Gatorade/Tropicano North America and y Quaker Foodes North America y PepsiCo choose various efficient distribution methods y PepsiCo µs bottlers employed wireless technologies to strengthen their distribution system and effectively serve the customers in the market.
y Bradham started bottling his drink in 1904 y By 1909 . .the network had increased to about 300 Pepsi-Cola bottlers. caleb Bradham invented Pepsi-Cola in his pharmacy in North Carolina.Bradham had established a network of 250 bottlers for Pepsi-Cola with operations in 24 states in the US.Background y In 1898. y By 1910 .
.which are distributed through 450 licensed territories. y Syrup was either sold directly to the fountain accounts or was combined with carbonated water for bottling. y Pepsico sold beverage concentrate to bottling companies in US and Canada. y Pepsi Cola North America(PCNA) owned 60 plants that produces concentrates.BEVERAGE MANUFACTURING UNIT TO BOTTLERS. y PCNA¶s main responsibility was to ensure that the concentrate reaches the bottler in time.
y Pepsi Americans(PAS) was the second largest pepsi-cola y PAS had 100 distribution centres and each centre had 50 y PAS produced.BOTTLERS TO RETAIL OUTLETS.cadbury schweppes. y Pepsico¶s bottlers delivered the company¶s products to thousands of retail outlets in their region. bottler. trucks.Diet pepsi.distributed and promoted major pepsico brands such as pepsi. y Lately PAS employed a mobile computing system using . Wireless Local Area Network(WLAN).