PRESENTED BY:

Bhavesh Thaker- 0951

Ajay Charles- 0940
 Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.

“One of the hottest sectors in India” (Public Health Foundation of India)

“A multibillion dollar industry”

“India a International medical tourisms hub”

Dental Surgery

Joint Replacement Surgery

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 Concept of Medical Value Tourism

 Is it a new concept ? - No
Dates back > thousands of years.
Greek pilgrims travelled in Saronic Gulf
called Epidauria, sanctuary of the healing
god Asclepius

 Yes. Marketing of Medical Value Tourism is

relatively new concept.

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 Economics of tourism
 Tourism third largest net earner of foreign
exchange
 India’s share in International Tourist arrival –
2005 - 0.34 percent
2008 - 0.49 percent – total 3.92 million
 The World Travel Tourism Council - “India as
one of the foremost growth centre in the
world in
Travel coming sector
& Tourism yrs”. creates more jobs per
 million rupees of investment plan, than any other
sector of the economy.
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Can we have similar Map for Medical
Tourism for India ?

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 Cont…….
 India has world class corporate hospitals and
excellent treatment Centre's in the world.
 Hospital infrastructure & technology on par with
USA, UK & other European countries
 No waiting period
 Success rate – India -- 98.7%
-- US – 97.5%
 Immediate attention / treatment / surgery
 Best Nursing Care with compassion
 Language no barrier – English speaking staff

 Low cost (1/10th), high quality, affordable best

healthcare
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 Growth of International Standard Hospitals

Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi

Jaslok Hospital, Mumbai

Breach Candy Hospital Wokhardt Hospital
Bangalore
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Macro Economics
of
Medical Tourism

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Confederation of Indian Industry (C II) sponsored Mc
Kinsey & Co. study.–“Healthcare in India : The Road
Ahead” report:-

 1.9 million medical tourists visit Asia / year

 Nos. of US patients seeking cheaper care

abroad - grew to 7,90,000 / year

 Over 2, 50,000 medical tourists travelled to India in

2009 bringing in earnings of $ 500 million.

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 The size of Indian Medical Tourism sector estimated in 2002
to be min 1,00000 to 1,50,000 foreign patients per year
(Medical Tourists) .

 The annual growth rate of Medical Tourism in India

2000 – 15% per year

2007 – 30% per year

 Kerala - > 8000 patients annually.

Cardiac, Ortho & Ayurveda treatment
- KIMS (2009) – 42,000 medical tourism patients
 Hospital ‘A’ in Bangalore - reported 900 medical tourists per
year.
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 “India’s Tourist Industry could yield from $ 1.2 billion
presently to $ 2.2 billion annually by 2012 .

 The growth rate of Medical Tourism Industry @ 12%

in 2002 will go to @ 30% annually by 2012 .

 Up market private care in India to be worth from

Rs.15000 crores to Rs. 30,000 crores by 2012

 Medical Tourism revenue can potentially rise from Rs.

5000 crores to Rs.10,000 crores per year.

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 $ 17 billion Indian Healthcare Industry contributes
about 4% -5% of GDP. It is expected to grow @
13% annually in next 5 yrs.

 Health care spending in India will increase from

Rs. 86,000 crores in 2000-2001 to over Rs. 2,00,000
crores by 2012.

 Private Health care share will form the largest of

this @ Rs.1,56,000 crores and growth will be
driven by rising life style diseases.

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 Anatomy of Medical Value Travel – (Economic
Potential)
 Travel tourism
+
 pleasure, physical & mental relaxation
+
 value addition of medical
treatment at lowest cost

Medical Tourism
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 Advantage India
Unique medical value services to foreign
patients that supersedes the competition :
Yoga
 Meditation /Spiritualism
 Ayurveda healing

“India offers a unique basket of services to an

individual that is difficult to match by other countries”
(CII)
 Less regulatory & legal problems
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Economic Crisis, Credit Crisis & Recession in
USA - Will it affect Medical Tourism market in
India ?

No
There are almost 50 million Americans with
no health insurance
Canada - > 700000 patients waiting for
procedures/surgery for > 6 months- 1yr
It can have a very positive impact on tourism
industry in India for hospital & allied healthcare
industry who position themselves in the right
direction .
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 Planning Commission Report -2009

 Govt. will provide ‘M’ Visa to Medical Tourists on

priority.
 Most patients visit from SAARC + US &UK
 Lowest cost -
o Heart Bypass Surgery -
India Thailand Singapore US / UK
$ 6000 $ 7894 $ 23,983 $19,700
o Heart Valve Replacement Surgery
$ 8000 $ 10,000 $ 12500 US $ 20000
UK & 90,000
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 Micro Economics - Comparative Cost Analysis
Metal Free Dental Bridge
India – US
$ 500 $ 5500

Bone Marrow Transplant

India US UK
$ 30,000 $ 250,000- $40,000 $ 150,000

Cosmetic Surgery
India Thailand US Singapore
$ 2000 $ 35,00 $ 10,000 -

Spinal Fusion
$ 5500 $ 7000 $ 62,000 $ 9000
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INDIA NEEDS PROACTIVE GLOBAL MEDICAL
TOURISM MARKETING STRATEGIES

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 Marketing strategies to maximize
economic potential
Aggressive marketing & awareness programs
globally
 Publish details of Indian Corporate Hospitals with
core competencies – e.g. Cardiac Surgery,
Cosmetic Surgery, Dental Surgery

 Advertise - rates of all procedures in all

International / International Magazines, journals,
magazines & News Papers of the World
 Web sites – List, details, Tele & E mail ID of
Hospitals & Executives dealing with medical
tourism
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 Medical Tourism Companies /Facilitator’s
address, ISDN, E mails

 Establishment of “Indian Medical Tourism

Corporation” :
- International Branches
- Liaison cell with all Indian & Foreign
Missions
- Brochures giving details & pictures of -
Indian Corporate Hospitals, specialties,
Consultant’s detail, procedure rates ,
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  Special attractive treatment, travel &
tourism packages at competitive rates
 Package medical tourism through Travel &
Tourism Cos.
 Health Insurance for treatment in India
 Regular Chartered Medical Tourism
International Inbound Flights with all
peripheral arrangements – in-flight
medical care - Car/ ambulance transfer
- Hotel – Hospital / Hotel – Wellness
tourism-Return to home country– follow up

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Word of mouth business to change to
media driven business -on
- line directory for
medical tourism

Need for India International MT Media

Marketing international hospital cannot succeed
without Internet – Branding IMT must
Transparency & no intra hospital competition -
proper patient centered approach
Facilitator –Promote hospital & partners on their
Web sites.
Regular updating of web site, content & rates
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Medical Tourism Facility Managers - in Europe,
Middle East, South East Asia - for networking with
foreign hospitals & Consultants for patient reference
– on profit sharing per patient basis.

Form Medical Tourism Association (India)- for laying

down MT business ethics, rates, wellness tourism
policies, procedures etc.
Medical Tourism Regulatory Body /Ethics Committee

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Collect Data base of Uninsured patients –USA, UK,
Canada & other countries – patient segmentation

Collect Data base of patients waiting in Canada, UK,

USA other European & third world countries

Motivate Indian/International Insurance Cos for

providing low cost Procedure Covers for overseas
patients.
Approach Govt – Tax benefits for Medical Tourism
sector

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 To India

UK, USA, Canada, Middle East, South East Asia Medical

Tourists
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Job Listing
Medical Tourism offers information on jobs available
to you, as well as eligibility and responsibilities that
are seeked by certain employers.

Eligibility

Must have at least 2 years experience in marketing

and be willing to relocate to work out of the hospital.
Responsibilities

Person must run marketing department.

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