U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3

24

8

-

1300

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

3

ELECTIVE PAPERS
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04

1. 2. 3. 4.

Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04

1. 2. 3. 4.

Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04

1. 2. 3. 4.

Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04

1. 2. 3. 4.

Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04

1. 2. 3. 4.

International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04

1. 2. 3. 4.

Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….

(IV Semester) (IV Semester) (IV Semester) (IV Semester)

4

NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.

EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

5

The student is expected to answer to the queries and questions raised in such a meeting. after the completion of training will submit a report to the College/Institute.SUMMER TRAINING PROJECT REPORT: 1. 5. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. Research methodology. RESEARCH PROJECT REPORT: In fourth semester. The College/Institute will facilitate this compulsory training for students. The report should ordinarily be based on primary data. At the end of second semester examination. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. 7. 3. ordinarily assigned by the organization where student undergoes training. every student of MBA will undergo on-the-job practical training in any manufacturing. the project report will be referred to the third examiner. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. One comprehensive chapter must be included about the organization where the student has undergone training. It is mandatory that the student will make presentation in the presence of teachers and students. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). importance of the study. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University. There will be no internal examiner. During the training. In case the difference in the awards given by the examiners is 30 or more marks. its structure. 2. Part II of the Report will contain the study of micro research problem. The report will be typed in A-4 size paper. 8. The student. The Report will have two certificates. service or financial organization. It should reflect in depth study of micro problem. 6. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. The training will be of 6 to 8 weeks duration. The research project report will carry 150 marks. Experience of teaching MBA classes as guest faculty shall not be counted. These two certificates should be attached in the beginning of the report. However. The report will be evaluated by two external examiners. Relevant tables and bibliography should support it. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. 4. It will contain 6 . which will form part of third semester examination. conclusions and recommendations. use. This chapter will form part I of the Report. The average of the marks awarded by the 2 two examiners will be taken into account for the results. This should deal with brief history of the organization. the organization (where the student is undergoing training) will assign a problem/project to the student. analysis of data collected. The report will contain the objectives and scope of the study. performance products/services and problems faced. During the course of training.

The student will submit three copies of the report to the Head of the MBA program. This is also to see the articulation of what is being learnt by them. diagrams and bibliography. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. The report should be typed in A-4 size paper. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. 7 .relevant charts. The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The number of pages in the report will be 75 or more.

Administration. Forms of Organisational Structure. Methods: Pre-control: Concurrent Control: Post-control. Management : Art and Science. Koontz . Morale Building. Hours : 40 UNIT I (8 Sessions) Management: Concept. Suggested Reading: 1. New Trends in Organisational Change. Taylor and Scientific Management. Organisational Design. Freeman & Gilbert Jr . Need for Change. Tools of Ethics. Post Control of Outputs. Theories Of Motivation. UNIT III (10 Sessions) Staffing: Concept. Barriers to Effective Planning. Change and Development: Model for Managing Change. . Approaches for Improving Motivation. Characteristics of Quality Managers. Barriers to Communication. Combining Jobs: Departmentation. Communication: Communication Process. Management As a Profession.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Robbins & Coulter .Management (Prentice Hall of India. Manpower Planning. Management Vs.Principles of Management (Tata Mc Graw Hill. Job Design. An Integrated Control System. Performance Appraisal Directing: Concept.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. Social System Approach. Pay and Job Performance. Organizing: Concept. and Hillier Mark S. Organisation Theories. Types of Planning. Evolution of Management: Early contributions. Authority & Responsibility. The Quality Concept Factors affecting Quality.Management (Prentice Hall of India. Functions of Leaders. Key to Planning. 12th Edition 2008) 8 . Total Quality Control. Process of Planning. Leadership Style. Bureaucracy. Decision Making. Leadership Development.P. Pre-control of Inputs. Business Ethics and Social Responsibility: Concept. and Decenzo David A.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Hillier Frederick S. Nature. Quality of Work Life. Developing a Quality Control System. Controlling: Concept. Importance of Communication. Concurrent Control of Operations. Ist Edition 2008) 3. Weihrich Heinz and Koontz Harold . Stoner. 5th Edition) 5. 6th Edition) 2. Delegation of Authority. Communication Channels. Training & Development. Objectives and Significance of Planning. Recruitment & Selection. Levels of Management. Hawthorne Experiments and Human Relations. . 2nd Edition 2008) 6. Types of Control. 8th Edition) 4.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Alternative Change Techniques. System Approach. Importance. Shift to Ethics. Management Skills. Decision Theory Approach. Fayol’s Administrative Management. Span of Control. Scope. Planning Premises and Forecasting. Forces for Change. Motivation and Performance. Direction and Supervision Motivation: Concept. Robbins S.

cartels. Production concepts & analysis. Price Discrimination. Law of Demand. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Damodaran Suma – Managerial Economics (Oxford 2006) 2. features. Determinants of Demand. kinked demand curve. Profit concept and major theories of profits. Elasticity of Demand. UNIT-II (12 Sessions) Demand Analysis. determination of price under perfect competition. Dynamic Surplus theory. Monopoly: Feature. Oligopoly: Features.Price. two variableLaw of returns to scale. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. 2006) 4. India Edition. etal. Supply Analysis.N. Mithani D. Market Structure: Perfect Competition.Modern Microeconomics (Macmillan. 2005). pricing under monopoly. 2nd Edition) 9 . single variable-law of variable proportion. Pricing Strategies. 2007) 6. Significance in decision-making and fundamental concepts.MBA 012 : MANAGERIAL ECONOMICS Max. Production function. Price determination. price leadership. pricing under monopolistic competition.Principles of Economics (Himalaya Publishing House. . Dwivedi D. 7. Law of Supply. penetration pricing. Risk & Uncertainty bearing theory and Innovation theory. Demand forecasting meaning. Business Cycle. product differentiation. measurement of Elasticity of Demand. . Cross and Advertising Elasticity. UNIT-IV (08 Sessions) National Income. Analysis and its uses for managerial decision making. Atmanand – Managerial Economics (Excel Books. Nature and Scope of Management Economics. Dominick Salvatore . Supply Elasticity. significance and methods. Exceptions to the law of Demand. Monopolistic: Features.Managerial Economics (Oxford. short-run and long-run cost curves and its managerial use.M. Suggested Readings: 1. price skimming. Objectives of a firm. Cost concept and analysis. Hirschey Mark – Economics for Managers (Thomson. Concepts and various methods of its measurement. Petersen Craig H. types and causes. Koutsyannis A . 7th Edition) 8. Inflation. product line pricing. Uses of Elasticity of Demand for managerial decision making. full cost pricing. 2007) 3. 2007) 5. – Managerial Economics (Pearson Education.Managerial Economics (Vikas Publication. Income.

flow of cash. International Accounting principles and standards. profitability ratios.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. 2nd Edition). Cash Flow Statement: Various cash and non-cash transactions. 4) Ghosh T P .Financial Accounting: A Managerial Perspective (PHI. Profit & Loss Account. SUGGESTED READINGS 1) Narayanswami . Preparation of Schedule of Changes in Working Capital. inventory and intangible assets like copyright. Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. service & banking organizations. 5) Maheshwari S. Comparative Balance Sheet and Trend Analysis of manufacturing. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting.Fundamentals of Accounting and Financial Analysis (Pearson Education. 2nd Edition).Accounting and Finance for Managers (Taxman. 9th Edition) 6) Ashish K. Policies related with depreciation. 2) Mukherjee .P.Financial Accounting for Managers (Taxman.Financial Accounting for Management (TMH.N & Maheshwari S K – An Introduction to Accountancy (Vikas. Accounting Equation. Concept of Gross and Net Working Capital. Profit & Loss Appropriation account and Balance Sheet.Financial Accounting for Management (TMH. conventions and principles. New Delhi) 7) Ghosh T.Essentials of Financial Accounting (PHI. 1st Edition) 9) Gupta Ambrish . 3) Ramchandran & Kakani . 3rd Edition) 8) Maheshwari S.Financial Accounting for Management (Pearson Education. Unit IV (10 Sessions) Funds Flow Statement: Meaning. 10 .solvency ratios. 1st Edition). 1st Edition). Common Size Statement . preparation of Cash Flow Statement and its analysis. liquidity ratios. Matching of Indian Accounting Standards with International Accounting Standards. patents and goodwill. Preparation of Funds Flow Statement and its analysis . Bhattacharya. trademark. activity ratios. market capitalization ratios . 1st Edition). Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. journalizing of transactions. 2nd Edition) 10) Chowdhary Anil . preparation of final accounts.N & Maheshwari S K – A text book of Accounting for Management (Vikas.

Organizational Behaviour (Pearson Education. 8.Organizational Behaviour (Tata Mc Graw Hill) 3. Dysfunctional Groups. Glinow Mary Ann Von & Sharma Radha R. UNIT IV (12 Sessions) Organisational Power and Politics: Concept.Human Behaviour at Works – Tata Mc Graw Hill. Robbins Stephen P. 3rd Edition) 4. Suggested Reading: 1. Relationship with Other Fields. Stress: Understanding Stress and Its Consequences. Classification of Conflict Intra. Characteristics. Steven. Nature. Nature. . Theories.Management of Organsational Behavior: Leading Human Resources (Pearson Education. Functionality and Dysfunctionality of Conflict. New Delhi). . Davis. . Involvement. Blanchard. Approaches to Power. Resistance to change. Political Implications of Power: Dysfunctional Uses of Power. Attitude: Concept. Distinction Between Power.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Personality: Concept. Resolution of Conflict. Management and Behavioural Applications of Perception. Authority and Influence. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Employee Recognition.Organizational Behaviour (Tata Mc Graw Hill. Personality Attitude and Job Satisfaction.MBA 014 : ORGANISATIONAL BEHAVIOUR Max. 11 .Behavioural Process in Organization (Oxford 4 IBH. Function. Managing resistance to change. . Types. Nature. Group Dynamics: Definition. Implementing Change. Importance. Greenberg Jerald and Baron Robert A. Principles. Behavioural and Situational Theories. Process. Meaning and Types of Grievance and Process of Grievance Handling. Kurt Lewin Theory of Change. Intergroup and Organisational. Formal and Informal Groups. Attitudes and Workforce Diversity. Models of Organizational Behaviour. Interpersonal. UNIT II (10 Sessions) Perception and Attribution: Concept. Process and Importance. Causes of Stress. Hours : 40 UNIT I (8 Sessions) Concept. Conceptual Foundations and Importance. Behaviouristic Framework and Social Cognitive Framework. Types and Theories of Personality Shaping. Elements of Culture. Mc Shane L. Udai . . Implications of Organisation culture. 12th Edition) 2. Conflict: Concept. Organisational Culture : Concept. Group Processes and Decision Making.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. Learning: Concept and Theories of Learning. A Paradigm Shift. Motivating a Diverse Workforce. Pareek. Leadership: Concept. Keith . Style and Theories of Leadership-Trait. Analysis of Interpersonal Relationship. New Delhi. Newstrom John W. Individual. 12th Edition) 5. Stages of Group Development. Group Cohesiveness. Organisational Behaviour: Cognitive Framework. Attitude Measurement. Sources. Managing Stress. Hersey Paul. 8th Edition) 6. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Management Challenge. Nature. Sources of Power. Charactersitics. Process of Organisational Culture. Kenneth H and Johnson Dewey E. Luthans Fred .

3) Render and Stair Jr . Unit II (12Sessions) Time series analysis: Concept.Ist Edition). Formulation of Hypotheses. Probability Theoretical Distributions: Concept and application of Binomial.Statistics for Management (Pearson 2000. 7th Edition).Meaning .Meaning . Quantity and Volume indices:. 12 . Measures of central tendency: Mean. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. Median and Mode and their implications. F-test and Chi-Square test. Construction of Price. Techniques of association of Attributes & Testing. 5) Gupta C B. Components of time series. 2) Chandan J S . Mean deviation.V. Addition and multiplication theorems.An overview.MBA 015 : BUSINESS STATISTICS Max. t-test. Standard deviation . Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Bayes’Theorem and its applications.Linear and Non. 23rd Edition). Application of Ztest. Regression:. Additive and Multiplicative models. Kurtosis.An Introduction to Statistical Methods (Vikas1995. Trend analysis: Least Square method .Linear equations. Index Numbers:. 7th edition) 4) Sharma J K . uses of index numbers. Types of index numbers. Karl Pearson and Spearman rank correlation. SUGGESTED READINGS 1) Beri . Correlation:.Quantitative Analysis for Management (Prentice-Hall. Partial and Multiple correlation & regression :.) .Business Statistics (Tata Mc Graw Hill 2nd Edition). Skewness. Gupta V .Statistics for Business and Economics (Vikas 1998. Applications in business decision-making.Fixed base and Chain base methods.Business Statistics (Pearson Education 2nd Edition).Meaning and types of correlation. New Delhi. Measures of Dispersion: Range. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. 6) Levin Rubin . Coefficient of Variation ( C. Regression equations and their application .

Implementations and Control (Pearson Education 12th Edition). Implementation and Control (Macmillian. Marketing Vs Selling. Objectives.J.Introduction.. Importance & Process. Market Targeting – Introduction. 3rd Edition). Product Positioning Strategy. Strategic Marketing Planning. New Product Planning and Development Process. UNIT IV (12 Sessions) Pricing Decisions. Direct Marketing through Internet. Usefulness.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. Importance and Scope of Marketing. 15th Edtion). Elements of Marketing . Wants. Electronic Marketing. Policies Methods of Setting Price. Rural Marketing. Promotion: Promotion-mix. UNIT III (8 Sessions) Marketing .Stages and Strategies for Different Stages of PLC. Marketing Environment. Stanton William J . 4. Keller Kevin Lane. International Marketing etc. 2007) 13 . Marketing Information System and Marketing Research. 6. Walker B. Pricing Objectives. Analysis. Benefits / Purpose and Limitations of Market Segmentations. Philip and Armstrong Graw . Advertising.Fundamentals of Marketing (Mc Graw Hill) 3. Management of Channels: Current Trends in Wholesaling and Retailing. Segmenting the Market. and Namakumari S . Publicity and Public Relations. B2B and C2C. Market Segmentation Procedure. Branding and Packaging Decisions. 11th Edition). Kotler Philip.Mix Decisions. Consumer Behaviour . Marketing Organisations. Definition. Qualities of Marketing Manager. UNIT II (8 Sessions) Market Segmentation. Differentiating the Product.J. Philosophies of Marketing Management. Kotler Philip . Factors Affecting Marketing Environment. Etzel M. Basis for Consumer/Industrial Market Segmentation. Mc. Product Life cycle . 5. Product Decisions. Marketing – Mix. 2. 13th Edition). Ramaswamy V. Procedure. Factors Affecting Channel Distribution. Sales Promotion. Personal Selling. Product Positioning . Suggested Readings: 1.Marketing Management: Planning. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill. CRM. 8.MBA 016 : MARKETING MANAGEMENT Max. Hours : 40 UNIT I (12 Sessions) Introduction. Kotler. Kurtz and Boone – Principles of Marketing (Thomson India edition. and Stanton William J . Customer. Demands.Introduction.Marketing Management.S. Concept of Marketing Management. 7. A Brief Account of Marketing of Services. Markets and Marketers. Channels of Distribution for Consumer/ Industrial Products. Consumer Markets and Industrial Markets.Principles of Marketing (Pearson Education. Koshy Abraham and Jha Mithileshwar .Needs. Functions of Marketing Management. Failure of New Products. Pricing Strategies. B2C. New Product Development-Concept and Necessity for Development. Retail Distribution System in India. Consumer. Planning.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). Product-Mix.

Elements of GUI based operating systemWindows-Use of menus. Advantages & disadvantages of e-commerce. 1st Edition). Basandra SK . downloading & uploading from Internet. classification of computers. Components of DBMS. Creating tables. Bar code reader. printing devices. Leon A and Leon M . (Vikas) 5. scanner. Cyganski . Unit III (Session 8) Computer Networks:Overview of Computer Network. Web browsing. RDBMS.. functional components of a computer system-(Input unit. advantages and limitations of a computer. tools and commands of windows operating system. tables and reports (Practical) Database Management System : Overview of DBMS. 4. FTP. presentations. Architecture & Functioning of Internet.. Gopher etc. Unit IV (Session 10) E-commerce: Introduction. 1st Edition). Application of these softwares’ for documentation and making reports. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. Search engines. Memory and output unit). MS Access: Overview of MS-Access.Visual Display Unit. Finance and Materials Management. such as Production / Operations. Web Browsers. Marketing. Domain names. preparation of questionnaires. OMR. Types of computer networks (LAN. Suggested Readings 1. Introduction to languages. compiler. Types and Classification. Internet Protocols. URL. Flash Memory etc.(c) Storage Devices – Magnetic storage devices.Computers Today (Galgotia. Telnet. ISPs. 3. 1st Edition). Components of computer networks (servers. Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer.) Internet:Overview of Internet. characteristics. searching. Kakkar DN. digital camera etc. Network topologies. Basic services over Internet like WWW. Operating System: Definition. Issues in Implementing Electronic Commerce. hub.Information Technology: Inside and outside (Pearson. etc. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. MS-Excel and MS-PowerPoint. 14 . Essential Components of computer Hardware: (a) Input devices . Recent trends in database. queries. Types of software with examples. WAN and MAN). Human Resource. workstations. switches. Comparison between Traditional commerce and E-commerce. MICR. cables.MBA 017 :Computer Applications in Management Max. network interface cards. interpreter and assembler. plotters etc.Introduction to Computers (Leon Vikas. CPU. forms and reports in MS-Access. Types of memory and memory hierarchy. Functions. (b) Output devices .Fundamentals of Information Technology.keyboard. Optical storage devices. e-mail. Leon . Goyal R – Computer Applications in Management (New Age. Software: Introduction. 1st Edition). voice speech devices. Buying & Selling on Internet. Functioning inside a computer. 2. printers. IP addresses.

WRITTEN COMMUNICATION Purpose of writing.K. Lesikar RV & Pettit Jr. skimming. M. Sharma R. barriers & gateway in communication. 2. 5. reading. interview.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. 3. Types of business letter. case analysis approaches (systems. defining and classifying communication.D. non–verbal communication. press conference. Tayler Shinley – Communication for Business (Pearson Education. reading a case properly (previewing. Paralanguage. 10th Edition).Business Communication (Sultanchand & Sons Publication). designing a presentation. Impact of Technological Advancement on Business Communication. Media management. Advanced visual support for business presentation.C. overcoming the difficulties of the case method. EMPLOYMENT COMMUNICATION : Writing CVs. clarity in writing. importance of communication in management. venue of meetings. strategy). conferences. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. the press release. 1st Edition 2006). types of interview. 7 C’s of communication. communication structure in organization. Layout of business letter. kinds and objectives of reports. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. Communication networks. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. writing technique. purpose of communication. Notice. Appearance & Posture. e mails. 4. electronic writing process. Minutes of Meeting. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. workshop. analyzing the case. objectives. Practicing delivery of presentation. teleconferencing. 3rd Edition). different types of cases. 4th Edition) 6. Intranet. behavioral. SMS. Planning meetings. writing memos. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill. what is a report purpose. Body language. effective listening. timing. Khetrapal . Rajendra Pal . two sides of effective oral communication. Internet. Business etiquettes. GROUP COMMUNICATION Meetings. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. 15 . Interviewers preparation. Sehgal & V. process of communication. candidates preparation. Seminars.. decision. principles of effective writing. principles of successful oral communication. Chaturvedi – Busines Communication (Pearson Education. media interviews. RECOMMENDED BOOKS: 1. leading meetings. P.Business Communication (Excel Books). types of visual aid. participants. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. Group discussions. scanning).

Suggested Readings: 1. UNIT-IV (12 Sessions) E-Banking in India-objectives.Business Environment Text and Cases (Tata Mc Graw Hill). Globalisation. nature and scope. UNIT-II (8 Sessions) Overview of Political. New Economic Policy. Paul Justin . UNIT-III (12 Sessions) Philosophy and strategy of planning in India. Social Responsibility of business enterprises. 3. SEBI Act. Socio-cultural.Economic Environment of Business (Himalaya Publishing House. 3rd Edition). An introduction to MRTP. Policy with regard to small scale industries.I (8 Sessions) The concept of Business Environment. Hours : 40 UNIT. Shaikh & Saleem . EXIM policy. 1st Edition) 4. 2. Global Competitiveness. 16 . Francis Cherunilam – Business Environment. 8th Edition). Legal.Business Environment (Excel Books. FEMA. Industrial Policy in recent years. 1st Edition). Interaction between internal and external environments. Narasimhan Committee Recommendations. Concepts of Mixed Economy. banking structure reforms. Text and Cases (Himalaya Publishing House. Debit and Credit Cards. The changing dimensions of these laws and their impact on business. the process of environmental scanning. Financial Sector reforms.MBA 021 : BUSINESS ENVIRONMENT Max. significance and nature. EFT) Consumerism. Mishra S K & Puri V K . FDI policy. the monetary policy and fiscal policy. 5. EMI. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). Suresh Bedi . Stock Exchange-BSE-NSE. basic philosophies of Capitalism and Socialism with their variants. Technological and Global environment.Business Environment (Pearson. Consumer Protection Act. trends and practical uses-Recent technological developments in Indian Banking (ATM. Environment Scanning: meaning. Depository system in India (Options. Futures and Derivatives) RBI-Role and functions.

MBA 022 : BUSINESS LAWS Max. Doctrine of Implied Authority. Remedies for Breach. Kinds of negotiable instruments. Avtar Singh .Principles of Mercantile Law (Eastern Book Company. Conditions and Warranties. 1932 Definition of Partnership and its essentials. Electronic Governance. Presumption. Gulshan J. Noting and Protest. UNIT II (12 SESSIONS) Partnership Act.Offer and Acceptance. Rights and Duties of Partners : Types of Partners. Formation of a valid Contract . Winding up.Business Law Including Company Law (New Age International Publisher. 4th Edition) 3. Agency. Suggested Readings 1. Digital Signature Certificates. Negotiation. Sense Electronic Records and Sense Digital Signatures. Right of Unpaid Seller against the Goods. Passing of Property. Dissolution of firms. Memorandum of Association. Free consent. 1956 Aims and Objects of the Act. The Information Technology Act. 1930 Definition of a Contract of Sale. Redressal Machinery under the act. Capacity to Contract. Kinds of Companies. Digital Signature. Quasi contracts. Consideration. Bailment and Pledge. Relevant Acts 17 . Penalties and Offences. UNIT IV (8 SESSIONS) Consumer Protection Act. . UNIT III (10 SESSIONS) Negotiable Instrument Act. 1872 Definition of a Contract and its essentials. Remedies. 4. Promissory Note. Contract of Indemnity and Guarantee. Bouncing of Cheques. 7th Edition).Business Law (Vikas Publication. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. 2000 Definition. Meetings. Prospectus. Breach. Companies Act. Discharge of a Contract by performance. Directors: Their powers and duties. Presentment. Procedure for complaints under the act. Attribution. Kuchhal M. Legality of object. Appeals. Discharge from Liability. . Bill of Exchange and Cheques. Enforcement of orders and Penalties. Holder and Holder in due course. Acknowledgment and Dispatch of Electronic Records. 13th Edition) 2.J. Duties of Subscribers. 1881 Definition and characteristics. Minor as a partner. Registration of Firms. Impossibility and Frustration. Registration and Incorporation. 1956 Nature and Definition of a Company. Articles of Association. Sale of Good Act. Damages for breach of a contract. Crossing of Cheques. Regulation of Certifying Authorities.C.

Various Types of Sampling Techniques. Problems and Precautions to the Researchers. Gravetter . Sequencing of Questions. Sample Size and Sampling Procedure. Measure of Dispersion and their Advantages. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. UNIT III (10 Sessions) Analysis of Data: Coding. Application and Analysis of Variance (ANOVA). UNIT II (8 Sessions) Collection of Data: Concept of Sample. Suggested Readings: 1.Research Method for Behavourial Sciences (Cengage Learning) 5. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance.Research Methodology (Prentice Hall of India. Various Methods of Collection and Data. Precautions in Preparing the Research Report. Preparation of Questionnaire and Schedule.Research Methods for Business students (Pearson Education. Precautions in Preparation of Questionnaire and Collection of Data.MBA 023 : RESEARCH METHODOLOGY Max. Panneer Selvam . Suggestions and Recommendations to the Concerned Persons.Marketing Research (Tata Mc Graw Hill. Editing and Tabulation of Data. Types of Data: Secondary and Primary. Types of Questions. Use of SPSS in Data Analysis. Types of Research. Measurement and Central Tendency. Check Questions. 2004) 18 . 2007) 3. 4th Edition) 6. 2nd Edition. 9th Edition) 2.C . Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Beri G. Edition 2008) 4. Saunders . Research Design : Various Methods of Research Design. 2nd Edition. Determination and Selection of Sample Member. Cooper and Schindler . Bibliography and Annexure in the Report : Their Significance. Process of Research: Steps Involved in Research Process.Business Research Methods (Tata Mc Graw Hill. Length of Questionnaire. Types of Business Problems Encountered by the Researcher. Drawing Conclusions.

Chand.Operations Research (Pearson. Hours : 40 Unit I (6 Sessions) Operations Research:. Dominance Method and Graphical Method for solving Mixed Strategy Game. Two-person zero-sum game. Decision tree approach and its applications. Applications of Queue model for better service to the customers. Assignment model: Algorithm and its applications. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Scope and Applications of Operation Research in managerial decision-making. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Replacement Problem: Replacement of assets that deteriorate with time.Quantitative Techniques in Management (Tata McGraw-Hill. 3rd Edition) Kapoor V. Applications of CPM and PERT techniques in Project planning and control. Kothari . duality. 3rd Edition). n Jobs and Three Machines. Two jobs and m . Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Project Management: Rules for drawing the network diagram.K. Crashing of operations.MBA 024 : OPERATIONS RESEARCH Max.Operations Research . 4th Edition) 19 .Machines Problems.An Introduction (Prentice-Hall.Uses. Pure and Mixed Strategy Games. replacement of assets which fail suddenly. 2nd edition). Saddle Point. 2003. . Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution. sensitivity analysis. 7th edition) Sharma J K . Odds Method. Decision-making environments:. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Unit III (6 Sessions) Game Theory: Concept of game.Operations Research (S. graphical and simplex method of solving LP problems.Quantitative Techniques (Vikas 1996. uncertainty and risk situations. Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems.Decision-making under certainty. Taha Hamdy .

FSN analysis. 9th Edition) 3) Hill T. EOQ. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. Box. Unit-IV (10 sessions) Basic concepts of quality. Plant Location. coverage. New Product Development. 1993) 5) McGregor D – Operations Management (McGraw-Hill. ISO 9000-2000 clauses. dimensions of quality. Routing Decisions. Monitoring and Controlling forecasting models. 2004) 8) Bedi Kanishka . Definition of production and operations management. Layout Planning.Production and Operations Management (Tata McGraw-Hill. Inventory control techniquesABC.Operations Management (Palgrave. Total Productive Maintenance (TPM). Method study. SUGGESTED READINGS 1) Adam Jr Everetl E. Product Design. Line of Balance. Unit –II (10 sessions) Forecasting as a planning tool.7QC tools and 7 new QC tools. PDCA cycle. R J – Production and Operations Management (Prentice-Hall. coverage QS 9000 clauses. Deming’s 14 principles. Juran’s quality trilogy. Forecasting types and methods. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. 2nd Edition) 20 . Quality circles. Six Sigma. VED. Classification of operations. Work Measurement.Production & Operations Management (Oxford University Press. Productivity and Work study. Production Cycle. Unit-III (10 sessions) Production Planning techniques. Factors. 5th Edition) 2) Chary . Exponential smoothening. Process.Jenkins Method.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max. Quality improvement and cost reduction. 1997. 2000. Measurement of errors. 1960) 6) Morton .Production and Operations Management (Vikas) 7) Haleem A. SED. Responsibilities of Operations Manager. Scheduling types & principles. Inventory Management – Objectives. master production schedule.Production and Operations Management (Galgotia books.

) 8) Arora M N – Cost and Management Accounting (Vikas. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. uses and applications. Reconciliation of Cost and Financial Accounting. Materials Budget. 3rd Ed. sales etc.) 5) Sahaf M A . Transfer Pricing : concept. Preparation of Cash Budget.Management Accounting: Principles and Practice (Vikas. Methods of calculation of these costs and their role in management decision making like sales. Sales Budget. 1st Ed. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. Advantages and Limitations of Budgetary Control. Static and Flexible Budgeting. Budgeting and Budgetary Control.) 7) Ravi M. concept of investment center. Elements of cost . calculation of Material Variance. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications. Types of Budget. Value Chain Analysis.Management Accounting (Tata McGraw-Hill. Capital Expenditure Budget and Master Budget. Cost Management.Introduction to Management Accounting (Pearson.Accounting for Management (Vikas. multi product pricing. establishing various cost standards. strategies and applications of each. replacement. Kishor – Cost & Management Accounting (Taxmann. 3rd Ed. 1st Ed. Unit III (10 Sessions) Budgeting: Concept of Budget. 2004.Materials. 12th edition) 2) Khan and Jain . cost center.Management Accounting (Vikas. buying etc.) 21 . Differential Costing and Incremental Costing: Concept. 8th Ed.MBA 026 : COST & MANAGEMENT ACCOUNTING Max. Production Budget. types & importance . and its applications and implications. 2000. replacement. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. 2002. 1987. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. Standard Costing: Concept of standard costs. Neo Concepts for Decision Making: Activity Based Costing. Target Costing & Life Cycle Costing : concept. SUGGESTED READINGS: 1) Horngren et al . Kishor – Advanced Management Accounting (Taxmann. Methods of Costing. and Overhead Variance. 2000. Labour and overheads and their Allocation and Apportionment. Comparison of Management Accounting and Cost Accounting. preparation of Cost Sheet. types of cost.) 3) Pandey I M . Role of Cost in decision making. profit center and responsibility center and its managerial implications. cost concepts.) 6) Ravi M. 8th Ed. Labour Variance.) 4) Bhattacharyya S K and Dearden J . 1st Ed.

2004. 1st Ed. factors affecting working capital requirement. components.Financial Management (Galgotia. preference shares. 2004) 4) Khan and Jain . 9) Damodaran – Corporate Finance –Theory & Practice (Wiley. 2004) 8) Ravi M. Profit maximization vs. Time Value of Money.) 7) Lawrence J. 3rd Ed.) 5) Prasanna Chandra . Relevance and Irrelevance Theories of dividend decision : Walter’s Model. Overview of Working Capital Decision: Concept. Concept and Approaches of capital structure decision : NI. Unit II (8 Sessions) Investment Decision: Appraisal of project. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance. debentures and bonds as sources of long-term finance. inventory and receivables. 2004) 6) R P Rustagi .) 3) Knott G . Gordon’s Model and Modigliani Miller Model. EBIT-EPS Analysis & Indifference Points. Kishor . weighted average cost of capital and implications. 12th Ed. debentures and retained earnings.Principles of Managerial Finance (Pearson Education. Risk and Uncertainty in Capital Budgeting. Cost of Capital : Cost of equity. Working Capital Management: Management of cash. operating and combined leverage alongwith implications. preference shares.) 22 . 9th Ed. Unit III (10 Sessions) Financing Decision: Long-term sources of finance. Process & Techniques of Capital Budgeting and its applications. Introduction to Working Capital Financing.Financial Management (Palgrave. Financial decision areas. Risk and Return Analysis. Traditional and Modigliani Miller Approach. SUGGESTED READINGS: 1) Pandey I M . Leverage Analysis – financial.Financial Management (Taxmann.Financial Management (Tata McGraw Hill. 2003.). Gitman .Financial Management (Vikas. 1st Ed.Financial Management and Policy (Pearson Education.Fundamentals of Financial Management (TMH. 2nd revised ed. Concept.MBA 027 : FINANCIAL MANAGEMENT Max. Functions of Finance Manager in Modern Age. Factors affecting dividend decision. NOI. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits.) 2) Van Horne . 2000. Wealth maximization. potentiality of equity shares. scope and objectives of finance.

implementation and evaluation. Incentive Payments : Meaning and Definition. Rao VSP – Human Resource Management. the design of application form. Nature and Scope. Disciplinary Procedure. principles and types. UNIT II (8 Sessions) Human Resources planning: Definition. recruitment procedures. Job Analysis – Job Description. Dessler – Human Resource Management (Prentice Hall. Grievance Handling Procedure. importance and approaches of Industrial Relations. HRM functions and objectives. UNIT III (10 Sessions) Training and Development: Purpose. dismissal. Transfer – reason. Types and Scope of incentive scheme. Difference between HRM and Personnel Management.MBA 028 : MANAGING HUMAN RESOURCES Max. Human Resources Information system (HRIS): HR accounting and audit. Prerequisites for an effective incentive system. Evolution of HRM environment – external and internal. components of pay structure in India. Separation – lay-off. HRD Vs. Strategy Formulation. 10th Ed. Personnel functions. Strategic Management Process – Environmental Scanning. 2nd Ed. and evaluation of process. Fair Wage and Living Wage. Purpose of appraisal.) 4. Voluntary Retirement Scheme. Aswathappa K . processes and limiting factors. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. Compensation Administration: Nature and Objectives of compensation. Job Specification. Transfer and Separation: Promotion – purpose. 2. resignation. Human Resources Development in India: evolution and principles of HRD.) 23 . Role of HR managers. retrenchment. 4th Ed. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition.Human Resource and Personnel Management (Tata McGraw Hill. Text and Cases (Excel Books. 5th Ed. Promotion. The systematic approach to selection: the selection procedure. Performance Appraisal: Definition. the offer of employment.). Procedures and Techniques including 360 degree Performance Appraisal.) 5. Job Evaluation. recruitment methods and evaluation. selection methods. Wage Policy in India – Minimum Wage. principles and types. Incentive Schemes in Indian Industries. Bernardi – Human Resource Management (Tata McGraw Hill. purposes. Ivansevich – Human Resource Management (Tata McGraw Hill. Fringe Benefits.). 3. Methods and issues of training and management development programmes. 10th Ed. Suggestion Readings : 1. Industrial Relations: Nature. The systematic approach to recruitment: recruitment policy. Strategic Human Resource Management : Nature of Strategies and Strategic Management.

. SUGGESTED READINGS 1. value and information). Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. Distribution and warehousing management.A.New Delhi. Essential features. Features and Implementation. Various flows (cash. bullwhip effect in logistics. Chopra Sunil and Peter Meindl .).Supply chain management (Pearson.A Text Book of Logistics and Supply chain management (Macmillan. Sahay B. Gopal .Material Management. 4. (Pearson.) 5. benefits and case examples. (I. ABC. Use of mathematical model for vendor rating / evaluation.M. 1st Ed. SDE / VED Analysis.) 24 . CRM Vs SCM. Outsourcing-basic concept. Unit III (12 Sessions) Inventory Management: Concept.) 3. .MBA 031 : SUPPLY CHAIN MANAGEMENT Max.S.) 2. 5th Ed. different models. 1st Ed. Logistics costs. management of stores.) . various costs associated with inventory. Value Addition in SCM-concept of demand chain management. various EOQ models. inbound and outbound logistics. logistics sub-system. accounting for materials. Benchmarkingconcept. Just-In-Time & Kanban System of Inventory management. buffer stock (trade off between stock out / working capital cost). Agarwal D. 3rd Ed. lead time reduction. re-order point / re-order level fixation.I. 1st Ed. Purchasing & Vendor management: Centralized and Decentralized purchasing.K. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM. functions of purchase department and purchase policies. exercises –numerical problem solving . single vendor concept.Supply Chain Management (Macmillan. Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. Key Issues in SCM. Raghuram G.Logistics and Supply Chain Management (Macmillan. Krishnan Dr.

and Curran J.Business Policy and Strategic Management (Frank Brothers) 2. Scanning Functional Resources.Business Policy and Strategy (Prentice Hall of India) 8. . 1st Ed. Mission..MBA 032 : STRATEGIC MANAGEMENT Max.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7. Finance. Thomson . GE 9 Cell. Basic Model of Strategic Management. Stability. . Impact of globalization..R. Corporate Strategy. Strategic Budget and Audit. Wheelen Thomas L. Corporate Analysis. . UNIT II (10 Sessions) Environmental Scanning. Business Policy. through Human Resource Management: through values and ethics.Strategic Management (AITBS) 3.) 5. HR and Global Competitiveness. Strategic Choice.J. Hours : 40 UNIT I (8 Sessions) Introduction.Jauch. Pearce II John A. Hunger J. Competitive Intelligence ETOP Study. Retrenchment & Combination Strategy. Portfolio Analysis. Functional Strategy. David and Rangaragjan Krish . BCG Model. Management and Control.R.Business Policty and Strategy (AITBS) 25 . Stages of corporate development. TOWS Matrix. Mc Carthy D. Strategic Management. Industry Analysis. Glueck William F.B. Case Study related to the Entire Syllabus. Cliff Bowman . UNIT III (10 Sessions) SWOT Analysis.B. Strategic Alliances. Kazmi Azar .) 4. 2nd Ed. Lawrence R. Organization Life Cycle.Business Policy and Strategic Management (Tata Mc Graw Hill. Vision. Impact of Internet and E-Commerce. Objectives. Suggested Reading: 1. and Robinson J. Activity based Costing. 1st Ed.) 6. Strategic Decision Making. Corporate Restructuring. . Corporate Parenting. Value-Chain Approach. and Athreya M.Concepts in Strategic Management and Business Policy (Pearson Education.Cases in Strategic Management (Tata Mc Graw Hill. Role of Strategic Management in Marketing. Minichiello Robert J. Mc Kinsey’s 7S Model.. Various Corporate Strategies: Growth/ Expansion. Basic Concept of Strategic Management. Resource based approach. UNIT IV (12 Sessions) Strategy Implementation through structure. Process of Strategic Planning. and Richard B. Mergers & Acquisitions.. SAP Scanning. OCP. Porters Model: 5 Force and Porters Diamond Model. Budhiraja S. Strategic Information System. Diversification.

Documenting. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Implementing Business Systems.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Using IT for Strategic Advantage: Business Process Re-engineering. Applications Of Artificial Intelligence : Neural Networks. . Classification. Process Control System(PCS). Training. 2nd Ed. Enterprise Collaboration System(ECS). Creating a Virtual Company. Stair & Reynolds – Fundamentals of Information Systems (Thompson. 2nd Ed. 1st Ed. Testing. Management Information System(MIS). Cyber Crime and Privacy Issues. Artificial Intelligence(AI) . Improving Business Quality: Total Quality Management. Expert System(ES). Transaction Processing System(TPS). Jawedkar W S . Competitive Strategy Concept. Security and Ethical Challenges Of IT.) 7. Claggett – Information System For Modern Management (PHI.) 3. Technology Ethics. Ross. Fuzzy Logical Control System.) 26 . O’Brien James . Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS. Laudon K C and Laudon J P . Murdick. Prototyping. 1st Ed. Suggested Readings : 1.) 2. System Analysis (DFD and ER Diagram). Virtual Reality .Management Information Systems: Managing the Digital Firms (Prentice Hall. 3rd Ed. Investigation Phase. Davis & Olson – Management Information System (TMH.Management Information System (Tata Mc Graw Hill. Feasibility Analysis.) 4. Becoming an Agile Company. Operations Support System (OSS). Information Systems. Management Support System(MSS). Customer Relationship Management (CRM).Management Information System (Tata Mc Graw Hill. System Design. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle. Ethical Responsibility . Decision Support System(DSS). Arora Ashok. 12th Ed.) 6.) 5. Bhatia Akshaya – Management Information System (Excel.Business Ethics. The Value Chain and Strategic IS. 3rd Ed. Executive Information System(EIS).

Customer and Competitor Analysis. Ethical and Social Issues in Advertising. Challenges in IMC.L.MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Personality and Self Concept. Belch MA and Belch GE . Integrated Marketing Communication (IMC). Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour.Integrated Advertising. Objectives of Marketing Communication.) 5. Purchasing Processes.Consumer Behaviour (Pearson/ Prentice Hall. Consumerism. Promotion and Marketing Communication. Consumer Behaviour Models. Campaign Planning: Message Creation. Subcultures. Best and Coney . Role of Advertising in Natural Development. (Pearson Education.) 4.Advertising Management (Pearson/ Prentice Hall. and Kanuk Leslie Lazar . Preparation and Choice of Methods of Advertising Budget. Consumer Perception.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. Copywriting.Advertising and Promotion. Social Class. Role of Advertising in Promotion Mix. Sponsorship: POP: Supportive Communication. 3rd Ed. Role of Creativity in Copywriting Media Planning. Environmental Influences on Consumer Behaviour: Culture. UNIT III (8 Sessions) Communication. Schiffman Leon G. Suggested Readings 1. Testing of Advertising Effectiveness. Process of Advertising.Promotion & Integrated Marketing Communications (Thomson. Role of E-Commerce in Marketing Communication. UNIT IV (16 Sessions) Advertising Management. Marketing Communication. Overview: Meaning. 4th Ed. Understanding Consumer and Market Segments. 5th Ed. IMC Management & Planning Model. Nature and Scope of Advertising. Promotion Mix.) 3. Consumer Attitude Formation and Change. Hawkins. Clow and Baack . Loudon D. Management of Advertising Agencies. Personal Influences and Diffusions of Innovations. and Bitta Della . Factors contributing to IMC.Consumer Behaviour (Tata Mc Graw Hill. Participants in IMC. Semenik Richard J . 6th Ed. IMC Promotion Mix.Consumer Behaviour (Tata Mc Graw Hill. Process of Communication. Consumer Learning. 9th Ed. Reference Group and Family Influences. Motivation.) 2.) 6. Batra Myers and Aker . Search and Evaluation.) 7. Organization Buying Behaviour. Consumer Decision Process: Problem Recognition. PostPurchase Behaviour. 9th Ed. Reasons for Studying Consumer Behaviour. 2004) 27 . STP Strategies for Advertising. Advertising and Other Promotional Tools.

Functions of an Entrepreneur. 1999) 28 . Innovation. Suggested Readings: 1. 4. Development of entrepreneurship. Brainstorming. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Entrepreneurial motivation and Barriers. Venture Capital: Venture capital. Theory of Entrepreneurship. Importance of international business to the firm. . Internal and External Factors. Holt . Marketing. Couger. Dollinger M J . locating venture capitalists. Venture capital process.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Nina Jacob. Feasibility Analysis: Economic. Stages of economic development. International versus domestics’ entrepreneurship.Creativity and Innovation (IPP. Policies for SSIs. Financial and Technical. 1999) 2. Financial Institutions and Small scale Industries. 1999) 7. Project Planning: Evaluation. Value Analysis. 2003) 5. Culture. Synectics. Creative Performance. 6. stages in entrepreneurial process. Hunger J D and Wheelen T L . 1998) 3. Concept of Entrepreneurship.Innovation & Creativity (Crest) 2001. Jonne & Ceserani . Role of Woman entrepreneur. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. Incentives and facilities. Screening and Project Identification. Classification of Entrepreneurship. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Monitoring and Control segmentation.Strategic Management (Addison-Wesley. Nature and Overview. Govt. Bridge S et al. Institutional support for new ventures: Supporting Organizations. C.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Professionalism vs family entrepreneurs.Creativity in Organisations (Wheeler. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Creative Problem Solving: Heuristics.Entrepreneurship (Prentice-Hall.

Promotional Strategies. Benchmarking. Mahabharata. Ethics and marketing. 2007) 3) S. Horizontal Organisation. Ethics and Information Technology. Bhatia . Code of Corporate Practices. Ethics and social responsibility. Mergers and Acquisitions. Information Technology. Supply Chain Management. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems. Vedas. Ethics in finance. need of corporate governance code. Corporate Social Reporting. Suggested Readings: 1) S. Total Quality Management. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Ramayana.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. 6th Ed.K. VALUES & ETHICS Max. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values.Managing for Value (New Age International Publishers. Competitive Strategy. Corporate Governance System Worldwide. trade marks. Social Responsibility of Corporates. Ethics and human resource. Corporate Governance and the Role of Board (BOD). Economic Reforms & Development (Oxford). 29 . Diversification. 2002) 2) Laura P Hartman Abha Chatterjee .) 5) Reed Darryl – Corporate Governance. Upanishads. Ethical theories and approaches.MBA 042 : CORPORATE GOVERNANCE. The Indian Scene. Iyer .S. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Brand Building. Intellectual property rights like designs. copy rights. Teaching from scriptures and tradition (Geeta. Corporate Restructuring.Business Ethics (Tata McGraw Hill. patents.Ltd. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall.

) 3. Elizabeth B .Personality Development (Tata McGraw Hill.) 30 .Theories of Personality (Wiley-India Text Books.. Sahu R. Psychodynamic Theories . 2nd Ed. Persistence & Change.Training for Development (Excel Books. Johari – Window. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. TNA Cycle of Events.) 7. Evaluation of Training Programmes.) 5.) 4. Tapomoy Deb . 4th Ed. UNIT III (8 Sessions) Training : Concept. Udai Pareek . . Approaches to Training Needs Assessment. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. 1st Ed. Designing Training Programmes. Personal Effectiveness.et al . Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five. 1st Ed. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. 2nd Ed. 6th Ed. Transactional Analysis. Hurlock. Developing an Integrated Approach of Learning in Training Programme.. Personality Patterns. Symbols of Self. Moulding the Personality Pattern.Carl Jung and MBTI. Lynton & Pareek . Evaluation of Personality : Sick Personalities and Healthy Personalities. Role.Training & Development Concepts & Application (Ane Books. Need and Importance of Training.Personality: Classic Theories and Modern Research (Pearson) 6. Suggestion Readings : 1. Methods of conducting Training.Understanding Organizational Behaviour (Oxford. Hall Calvin S.Training for Development (Vistaar Publication.) 2. Understanding Process of Learning. Types of Training. Friedman & Schustack .MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max.K.

Singh B. ILO in IR.Industrial Relations (Excel.) 5. functions and role of Trade Unions in collective bargaining. Integrative Approaches to HRM. Trade Union. Venkata Ratnam – Industrial Relations (Oxford. unions in the era of liberalization. Suggested Readings : 1. Trade Unions and Labour Legislation (Pearson Education. Labour turnover. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth. UNIT III (6 Sessions) Technological Change in IR-Employment issues. International Dimensions of IR. problems of Trade Unions. concept. 2000.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. 4th Ed. Trade Union Response. Factories Act.) 3. objectives. Evolution of IR in India .) 31 .) 4. Human Resource Management and IR. Absenteeism. Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Payment of Gratuity Act.) 2. Labour problems : Discipline and misconduct.Management Approaches. Nature of Industrial Relations. unions after independence. Mamoria. 15th Ed. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Important Provisions of Employees’ State Insurance Act. Management Strategy. . Sinha . Role of State. Gankar . Payment of Wages Act. Srivastava SC .D. Grievance Handling Procedure.Industrial Relations and Labour Laws (Vikas.Industrial Relations. Workmen’s Compensation Act. 2006. Employers’ Organisation. 2nd Ed. Mamoria CB. Employees Provident Fund Act.Dynamics of Industrial Relations (Himalayan Publications. Workers’ participation in management. 1st Ed. Objectives of IR. 1st Ed.

Hughes.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Team Building for Work Teams. West Michael . Leadership and Values. Stages of Group Development. Assessing Leadership & Measuring Its effects. UNIT III (10 Sessions) Groups. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. Followers and situation. Groups – Nature. Concepts and Myths about Leadership. Advanced Leadership Skills. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Group Size. Leadership and Change. Ginnetts Team Effectiveness Leadership Model. Teams – Effective Team Characteristics and Team Building.Leadership (Crest Publishing House) 32 . Teams and Their Leadership. Leadership Behaviour. Group Norms. Sadler Philip . 1st Ed.Leadership. 5th Ed.Effective Team Work (Excel Books. Building Technical Competency. Ginnett. 6th Ed. Group Roles.Leader. Yukl G .) 3.) 2. Group Cohesion. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. Building High Performance Teams. Components of Leadership. Contingency Theories of Leadership. Suggested Readings : 1. Leadership Traits. Curphy . UNIT II (10 Sessions) Focus on the Leader – Power and Influence.Leadership in Organisations (Pearson.) 4.

Excel Books pp.Negotiation Made Simple (Excel Books. Influence of Culture on Negotiation: Case II . Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. Patternson .Counselling Skills for Managers (PHI. Rao S N . Strategy and Tactics of Integrative Negotiation.30-35 and pp. 6th Ed.Counseling and Guidance (Tata Mc Graw Hill. Singh Kavita . 33 . Rao S.) 7.) 3. SL Rao. Suggested Readings : 1. 1st Ed.) 5.Negotiation Skills for Managers (Tata Mc Graw Hill. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept.Netgotiation (Tata Mc Graw Hill. Saunders & Barry . Role of a Counsellor and Model of Conselling. (Thomson India. 5th Ed. 196-197). Approaches to Counselling: Behaviouristic. Modern Trends in Counselling – Trends.L.The Dabhol Debacle ( Negotiation Made Simple. 1st Ed. By Udai Pareek. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. Second Edition Page 410-415). Welfel. Pareek Udai . .Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour. Strategy and Tactics of Distributive Bargaining. Cohen S .) 2.Understanding Organisational Behaviour (Oxford) – for case in Unit II. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. Characteristics.) 4.) 6. Oxford. A Multi theoretical Integrative Approach. 1st Ed. Lewicki. UNIT II (12 Sessions) Negotiation Sub processes: Perception.MBA HR 04 : NEGOTIATION & COUNSELLING Max. Strategy and Planning for Negotiation. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA.The Counselling Process. Case I . 2nd Ed.

Services Marketing: People. Services Distributions. 5th Ed. 1st Ed. Home Loans. Paradigms in Services Marketing. Service Product Planning. Physical Evidence: Role of Communication in Service Marketing. Characteristics of Services Classification of Services. Importance of Customer Relationship Management : Specific for Service Industry.) 5.Services Marketing: Text and Cases (Palgrave. Key Decisions in Global Marketing. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing. 2nd Ed. Understanding Customer Expectations and Zone of Tolerance. Services Promotions.MBA MK 01 : MARKETING OF SERVICES Max.Services Marketing. Targeting and Positioning of Financial Services. Insurance and Banking. Developing the Service Product/ Intangible Product.The Essence of Service Marketing (Prentice Hall of India) 6. Woodruff Helen . Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix.) 4.Services Marketing (Oxford University Press) 34 . Baron S and Harrisk . (Person Education. Segmentation and Zone of Tolerance. Suggested Readings: 1. 1st Ed. People and Internal Communication. Rama Mohana Rao . Marketing Mix Strategies with Special Reference to Credit Cards. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality.Services Marketing (Tata Mc Graw Hill. Payne Adrian . Segmenting.) 2. Devising Financial Services. 3rd Ed. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Marketing of Telecom/ Insurance Services. Understanding the Customer Expectations. Service Pricing Strategy.) 3.Service Marketing (Macmillian.) 7. Technology and Strategy (Pearson Education. Zeithaml . Services Strategy and Organizing for Global Marketing. Service Marketing System: Service Quality. Love lock Christopher . Principal Driving Force in Global Marketing of Services. Role of Technology in Services Marketing. Process of Operations and Delivery of Services. Govind Apte .

MBA MK 02 : MARKETING RESEARCH Max. 6th Ed.. Component of Attitude. Scientific Method in the Physical Sciences and Marketing. General Procedure in Attitude Scaling. Marketing Information System : Concept. SUGGESTED READINGS: 1. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Difficulty of Measurement. Precautions in Preparing the Research Report. Limitation of Marketing Research. Correlation.) 35 . Tull Donald S. Application of Marketing Research. William G.Marketing Research: Measurement & Method (Prentice Hall of India. Regression Analysis. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Sources of Error. Distinction between Scientific and Non-Scientific Method. . Objective of Marketing Research.) 5. Marketing Research during different phases of the administrative process. Determining Sample Size. Components of Marketing Information System. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design.Marketing Research (Tata McGraw Hill. Limitations of Attitude Measurement.Marketing Research (Tata McGraw Hill.Essence of Marketing Research (Cengage Learning) 8. Need for Marketing Information System. Difference between Probability and Non-probability Sampling. Selected Attitude Scales. Nargundkar . Process of Marketing Information System. 5th Ed.Marketing Research (Prentice Hall of India. Development of Marketing Measures. Steps in Sample Design. Difficulties in Applying the Scientific Method to Marketing. UNIT IV (10 Sessions) Data Processing. Objective of Sampling. Attitude Scales: The Concept of Attitude. Byod & Others . Luck and Rubin . Various Techniques of Sampling. Rating Methods. Beri .Research for Marketing Decisions (Prentice Hall of India. 2nd Ed.. Sampling: What is Sampling. Giving Suggestions and Recommendation to the Concerned Persons. Criteria for a Good Scale. 4th Ed. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Rank Correlation.) 4. Bibliography and Annexure in Report. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. and Iacobuce Dawn . 9th Ed. Analysis and Estimation. Primary and Secondary Data: Methods of Collecting Primary Data. Zikmund and Babin Barry J. Essentials Characteristics for Selecting Secondary Data. Analysis of Variance.Marketing Research Methodological Foundation (Cengage Learning. Green Paul E. 7th Ed. Hypothesis Testing. Advantages & Disadvantages of Different Techniques of Sampling. and Albaum Gerald . Important Experimental Research Designs.) 3.Marketing Research (All India Traveler Book Seller) 2. Scientific Method of Investigation : Scientific Method. Drawing Conclusions. Problem Associated with Sampling. Methods of Observation. Precautions in Preparation of Questionnaire & Collection of Data. Bi-variate Analysis: Chi square.) 7. Churchill Gilbert A. Advantages & Disadvantages of Primary Data & Secondary Data. Tull & Hawkins .) 6.

P .Sales Force Management (Tata Mc Graw Hill. Rosenbloom – Marketing Channels (Cengage Learning. Coughlan A.) 4. EL-Ansary A. 11th Ed. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems. and Anderson E . 8th Ed. Suggested Readings 1. Qualities of a Successful Salesman.Sales Force Management (Tata Mc Graw Hill.) 5. 7th Ed. Primary Distributors. Role of Sales Manager.. Types of Channels. Donaldson B . UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. Formulating Selling Strategies. Sales Contests. Strategies and Cases (Pearson Education. Evaluation and Analysis. Designing the Structure and Size of Sales Force. UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Channel Conflicts and their Resolutions. Sales Management Process. Leading and Motivating the Sales Force.) 7. Training and Compensating the Sales Force. Distributors: Policies and Strategies. Training the Distributors Sales Team.Marketing Channels (Prentice Hall of India.T.Sales Management : Theory and Practice (Palgrave) 2.I. The Ones of Personal Selling. 6th Ed. Recruitment and Selection of Sales Force. Specialized Distributors and Participants. Jobber David and Lancaster Geoff .Selling and Sales Management (Pearson Education) 3.) 6. Cundiff Edward W. Spiro . Concept of Personal Selling. Preparation of Sales Budget. Stern Louis W. Johnson and Marshall .Sales Management: Decisions. Analyzing Market Demand and Sales Potential. Still Richard R. Designing Sales Territories and Sales Quota. Importance of a Channel. Goals in Sales Management: Goal Setting Process in Sales Management. Sales Management and Salesmanship.. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing.MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max.) 36 . Distributors Selection and Appointment. and Govoni Norman A. Process of Personal Selling. 5th Ed. Techniques of Sales Forecasting.

) 37 . Going International. Branding. Strategic Planning. Market Structure.) 4. Retail Organisation and Operations Management. 1st Ed.Retailing (Cengage Learning. Functions of Retailing Driving Forces for Retailing. and Griffith David A . Dunne Patrick M. Choosing a Store Location: Trading Area Analysis. Display. The Store and its Image. Merchandise Management Retail Pricing. 5th Ed. Structural Change. The Customer and Retail Business: Knowing your Customers. Site Selection. Building and Sustaining Relationships. 9th Ed. Cox Roger and Brittain Paul . Web. Berman B and Evans J.R . Shopping at World Stores.Retailing : Environment and Operations (Vikas. Business and International Management.Retailing (Cengage Learning. The External Store. Vedmani G.Retailing: An Introduction (Pearson Education. Motivation and Perception.Retail Management . Newman A. Retail Institutions by Store-based Strategy-Mix.) 6.MBA MK 04 : RETAIL MANAGEMENT Max. 5th Ed. Type of Retail Outlets. Targeting Customers and Gathering Information. Nonstore-based and other Forms of Non Traditional Retailing. Definition and Concept. Promotional Strategies used in retailing. Development and Control. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Service Characteristics.Retail Management (Pearson Education. Financial Dimensions. International Retailing: Internationalization and Globalization. Learning. People in Retailing.Retailing Management (Tata McGraw Hill. Gibson . UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. Visual Merchandising and Atmospherics.) 7. Internal Store. and Cullen P . 1st Ed. Managing Retail Services. Store Design and Layout.J. Perceptions of Service Quality. Retail Planning. 1st Ed.) 5. Development and Implementing Plans. Suggested Readings: 1. Lusch Robert F. Attitude. Communicating with Customers. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM.) 3. Culture..) 2.. Michael Levi M and Weitz BW . Newman and Cullen .Functional Principles & Practice (Jaico Publications. Focusing on the Consumer. 4th Ed. The Internalization Process. Mapping Out Society.

short term credit.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. Assessment and Computation of Working Capital Requirement.Aggressive & Defensive. accounts payable. policies for managing accounts receivables. Profitability–Liquidity trade-off.) 4. Dheeraj Sharma . reasons for holding marketable securities. Collection Policies. factoring. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes. commercial papers. credit terms.Financial Management (Vikas. SUGGESTED READINGS 1.Working Capital Management –Theory & Practice (Himalaya.M. Cash Budget. trade credit.Financial Management (Taxmann. Inventory Management: Minimizing cost in inventory. Working Capital Policy . 2007) 3. I. Bhalla . certificates of deposit. Pandey. Cash Management: basic strategies. objectives of receivables management. alternative strategies. Pattern and sources of Working Capital Financing in India. 5th Ed. order quantity. Techniques of Inventory Management . risks and costs associated with inventories. overdrafts. Scope and Definition of Working Capital. order point etc. bank loans. Periasamy. choice of securities. 9th Ed. Rangrajan and Mishra . objectives of cash management. with reference to Government policies. Khan & Jain .Classification. Cash Management Practices in India. types. Cash Management Models.) 7. V.Working Capital Management (Excel) 2. Ravi M. objectives of inventory management. Credit Management in India. compensating balances . Motives for holding cash. determination of potential credit policy including credit analysis. factors affecting size of receivables.Working Capital Management (Himalaya. techniques and processes. Inventory: Need for monitoring & control of inventories. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables. Marketable Securities: Concept. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. factors determining cash needs. credit standards. etc.Financial Management (TMH.) 38 . Kishore . 2005) 6. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature.Working Capital Management (Anmol) 5. Working Capital Cycle. Benefits of holding inventory. Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. P . 6th Ed. bill discounting. credit period.K. . secured term loans. etc.

Single Index Model. Kane.Investment and Indian Perspective (TMH. 39 .Security Analysis and Portfolio Management (Vikas.). Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. Investor Protection. 1st Ed. Selection of Portfolio: Markowitz’s Theory.) 4) Pandian P . industry and company analysis Valuation of Debentures/Bonds : nature of bonds.Security Analysis and Portfolio Management (Prentice-Hall. Stock Exchange and New Issue Markets . valuation. valuation. Term structure of interest rates.Investment Analysis and Portfolio Management (Tata Mc Graw Hill.their nature. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . 1996. Duration. calculation of beta. 6th Ed. Marcus & Mohanti . Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. structure. Beta as a measure of risk. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. 2008) 2) Fischer and Jordan . Portfolio risk and return. Bond theorem. Finding alternatives and revision of portfolio. Measures of risk and return.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio.Investment Analysis and Portfolio Management (Pearson Education. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Capital market theorem. trade off. trading. 6th edition) 3) Ranganatham .) 5) Bodie. systematic and unsystematic risk components. Valuation of Derivatives(Options and futures): concept. calculation. functioning and limitations. Equity Valuation Models. Sharpe and Treynor measures. Regulatory Mechanism: SEBI and its guidelines. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. Trading of securities: equity and debentures/ bonds. Unit II (14 Sessions) Risk & Return : Concept of Risk. Valuation of Equity: Nature of equity instruments. 1st Ed.

Securitization of Auto loans and housing loans. SUGGESTED READINGS: 1) Fabozzi . Overview of Foreign Exchange Market. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept. scope and their implications. NBFCs Their status. Regulation of money and credit. working and strategies for commercial viability .R.Financial Services & Markets (Thomson. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. Liquidity Management.Indian Financial System (Vikas. working and strategies for commercial viability. 3rd Ed. types. banking sector reforms. 2003) 6) Gurusamy R . Other financial services: Factoring. Parties involved. Size and scope. IFCI. Hire purchase and lease . scope and importance etc.IDBI.Gap analysis.differences and implications for the business. RBI – Role and functions. Overview of Financial Services: nature. NABARD. Insurance & Mutual Fund organisations Their status.capital adequacy norms. Management of Non. ICICI. 2003) 5) Srivastava . Asset Liability Management . 1998) 3) Machiraju H R .performing assets. Management of capital funds.Financial Institutions and Markets (Tata McGraw-Hill.M & Nigam Divya . types. determination of commercial interest rates: fixed and floating.Management of Financial Institutions (Himalaya. constituents. working and uses of each. Securitisation in India. State Level Institutions . Consumer Credit and Plastic Money – concept.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. Financial Sector Reforms in India. 1st Ed.Foundations of Financial Markets and Institutions (Pearson Education.) 40 . Types of lease and their implications. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. DFIs in India .Financial Services (Tata Mc Graw Hill. Discounting and Re Discounting Of Bills. RRBs. Techniques of regulation and rates. Strategies for making commercial banks viable. 2004) 4) Bhole L M . Monetary and fiscal policies.) 2) Khan M Y . Forfeiting. Evaluation of Lease transaction. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. 3rd edition. nature.

Profits & Gains of Business. SUGGESTED READINGS: 1) Bhatia H L . Non-resident Indians. Tax Planning. Revision & Review. 1999. Tax appeals. 20th Ed.How to Save Wealth Tax (Vision Book 2001. Review. Valuation of assets.) 2) Lakhotia R N . Carry forward and set off losses.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Assessee – types. Revision and Rectification. Wealth tax on closely held companies.Public Finance (Vikas. 20th Ed. Treatment of losses & unabsorbed items. 1978). Assessment.) 6) Datey V. Tax Avoidance & Tax Evasion. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. Previous Year. Objectives of Tax Management. Tax and business reorganizations: merger and amalgamation. (Working knowledge is required for these). Capital Gains & Income from Other Sources.S. Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Tax planning regarding Employees Remuneration. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning.Tax Planning by Reports (Taxmann. Income from House Property. . 40th Ed. Assessment Year. Law & Practice (Taxmann. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. Filing of returns. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature.Direct Taxes. Tax planning for depreciation. 9th Ed.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Appeals.) 41 . Residential status. 5) Singhania V K .Indirect Taxes – Law & Practice (Taxmann.) 3) Prasad Bhagwati .

Applying column constraints. Entity-Relationship Model. 5) Navathe E .Modern Database Management (Pearson Education.) 42 .Database Management System (Vikas. Object/Basic Database Administration/ Remote Data Access. PL/SQL structure. Relational Data Model. Physical Database Design. Hours : 40 Unit I (10 Sessions) Introduction to Database. Functional Dependencies. Network Data Model. Views.) 4) Majumdar and Bhattacharya . Indexes & Sequences. Procedures. Normalisation. 3rd Ed. Functions & Package. 2003) 2) Hoffer . Semantic Data Model. Components of Database Management Systems. Triggers. 6th edition) 3) Alexis and Leon . Hierarchy Data Model. Knowledge Extraction through Data Mining. Security. Decomposition of Relation Schemes. Snapshots. Inserting Rows. 2003. Unit IV (8 Sessions) Database Utilities. SUGGESTED READINGS: 1) Beynon -Davies P.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max.Database Systems (Palgrave. 1996).Fundamentals of Database Systems (Pearson Education. Advantages of DBMS. Cursor.Creating Tables. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Unit III (12 Sessions) Structured Query Language. Oracle. Introduction to data mining & Data Warehousing.Database Management System (Tata Mc Graw Hill. Organisation of Database. Data Models.

Managing Risk. Internet Security Standards Suggested Readings: 1.) 4. Hackers. System Development Life Cycle. Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Design. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication. Implementation. Needs Identification. Creating a secure environment. Intrusion Detection Risk Management. 2nd Ed. Singh B –Network Security (PHI Publication. UNIT-IV (12 Session) Basics of Information Security. Types of Attacks. Grienstein and Feinman. Post Implementation Review and Maintenance.Feasibility Report. 1st Ed. Hours : 40 UNIT-I (10 Session) Systems Concept. 1st Ed. 7 Ed. 2nd Ed.) 5.Dimensions of Planning. Elias M Awad – SAD (Galgotia Publication. Data Dictionary. Risk Management and Control (TMH.) 2.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max. Disaster Recovery Plan. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Viruses. Entity Relationship Diagrams. Cryptography and authentication.) 3. Decision Tree & Decision Table.) 43 . Decision Support System. Overview of Risks associated with Internet. Initial Investigation. Investigation. Steps in Feasibility Analysis . Feasibility Considerations.E-commerce –Security. Feasibility Study. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Determining the User's Information Requirements. Information Security Policy. Process Modeling : Structured English. Analysis. Characteristics of a System. Virus Control. Elements of System. Types of Systems.

Types of Ethernet. Frame Relay. FDMA. Broadcast Radio. Server. Wireless TCP& UDP. TDMA. Digital Data Rates. Hamming codes. Unit II (8 Sessions) LAN topologies: Workstation.) 5) Black . 2nd Ed. Linux. Cables. PCM. 4th Ed. Network Interface Card. Bridges. PSK Features: Error detection and correction codes. Multicasting. Infrared & Light Waves.) 4) Tanenbaum . Transmission Impairment. Asynchronous and Synchronous Data. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. Routers. Wireless Communication: Bandwidth. Types of signals: AM. Hub. FM. 1999. WML SUGGESTED READINGS: 1) Widjaja L G . WAN.Computer Networks (Prentice-Hall. Windows. 2003. MAN. Character Codes. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. FSK. Concepts of Port. 7th Ed. Switches. Terrestrial Microwave. IP Addressing. Broadcasting. Virtual Private Network.Communication Networks (Tata McGraw Hill. ATM.) 3) Stallings W .Data Computer Communication (Pearson Education. 2004. WAP. SDMA. ASK. Socket. 4th Ed.) 44 . Communication System Formats. ISDN. Interference. Communication Links. Gateways Cell Relay. B-ISDN Unit III (12 Sessions) OSI Model. Networks and accessories: LAN. Point-to-point communication. Optical Fibers. Broadband and base-band.Computer Networks (Prentice-Hall. Mobile Internet & WML: Mobile IP. Network Operating systems: Unix.Computer Networks and Internets (Pearson Education. PM. CDMA. Tunneling. PDM. 2000) 2) Comer .MBA IT 03 : DATA COMMUNICATION & NETWORK Max.

Consumer to Consumer (C2C) Business Models.MBA IT 04 : ELECTRONIC COMMERCE Max. Electronic Commerce Framework. Credit Card. Online branding. 3rd Ed. Check.Frontiers of E-Commerce (Pearson Education. Online marketing communications. 45 . Management issues in online banking. Types of B2C. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Electronic Commerce Business Models (Value Proposition. Society (Pearson Education. Online mercantile model for customer perspective. Market Opportunity. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Application areas of Mobile Commerce. Online market research. Competitive Environment. Management Team). Online pricing strategies. Types of B2B. Peer to Peer Business Models. Unit IV (10 Sessions) Online Banking. Management Challenges in online retailing.) . 3rd Ed.Electronic Commerce Business.Electronic Commerce . Stored Value. Online advertising. Unit III (12 Sessions) Online Retailing. Types of C2C. M-commerce Business Models. Online banking implementation. Internet as an Electronic Commerce Enabler. Online retail industry dynamics.) 2. Changing dynamics in banking industry. Business to Business (B2B) Business Models. Features of Electronic Commerce. Suggested Readings: 1. need and factors affecting Electronic Commerce. Organizational Development. Online customer relationship. 2007. Hours : 40 Unit I (8 Sessions) Origin. Transaction Security. Kalakota R. Market Strategy. Accumulating Balance). Laudon & Traver . Working of Online Credit Card. Revenue Model. Electronic Payment Systems (Cash. Competitive Advantage. Technology.

Legal Environment. 2007) 3) Varshney R.Product Design and Standardization. 3rd Ed. Acquisitions Franchising.L. 9th Ed. Legal Form of Organization.) 4) Czinkota . International Sales Negotiations International Advertising – Patterns of Global Advertising. Retailing in International Scenario. Pricing Decisions. International Branding Decisions. Price Standardization. Counter Trade. Domestic v/s International Marketing.) 6) Jain S. International Packaging. Cultural Universals. Turnkey Operations. Transfer Pricing.J . International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions .International Trade and Export Management (Himalaya.II: International Promotion Strategies. Bribery. Branch v/s Subsidiary. Foreign Product Diversification.Role of Pricing. Counterfeiting.International Marketing (Pearson. Political Risks. Terms of Sale.) 5) Cateora Graham . Marketing Information System. Strategic Alliances. Management Contracts. Price Distortion. Market Analysis Foreign Market Entry Strategies – Exporting.) 2) Cherunilam F . Personal Selling. Advertising Media.Political Systems.Marketing Information Sources. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . 10th Ed. – International Marketing (Thomson) 46 . 8th Ed. Multiplicity of Legal Environment. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. Analysis and Measures to minimize Political Risk. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. Channel Management.Legal Systems. Benefits of International Marketing. Licensing. Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process.S.International Marketing (TMH.Shaw. Assembly Operations .International Marketing (Thompson. Global Advertising Regulations . Developing an International Product Line. International Pricing Strategy. Cultural Environment. International Warranties and Services. International Dimensions of Marketing. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions .MBA IB 01 : INTERNATIONAL MARKETING Max. Process of Internationalization. World Market Environment: Political Environment. Joint Ventures. Gray Market. Promotion and Communication.Promotion Mix.Culture and its Characteristics.I: Product Policy and Planning. Bhattacharya B . Unit II (8 Sessions) Planning for International Marketing: Marketing Research .International Marketing Management (Sultan Chand & Sons. Indicators of Political Risk.

. SUGGESTED READINGS: 1) Agarwal Raj .International Business Environment (Anmol) 47 . Regional Economic Integration: Introduction.W. Globalization of Markets. Various types of Exchange Rate Regimes. Its Basic Principles and Major Achievements. Regional Economic Integration in U.International Trade (Excel. Definition of International Business. Import Quotas. Anti-dumping Policy. Instruments of Trade Policy. IMF. Changing Environment of International Business. IBRD. Brief History of Indian Rupees Exchange Rates. Absolute Advantage Theory Comparative Cost Theory. ASEAN. . Administrative Policy. Regional Economic Integration in Europe. Role and Advantages of WTO.International Business Environment (Prentice Hall) 5) Bhalla V. Trends in Globalization. Voluntary Export Restraints.International Business (TMH.K. Subsidies.) 4) Black J .A. Factors Affecting Exchange Rates. Hecksher-Ohlin Theory. 1st Ed.MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. 1st Ed.Tariffs. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. Integration for Business.) 2) Hill C. SAARC. Levels of Economic Integration. Effects and Benefits of Globalization.International Business (Pearson. Product Cycle Theory. WTO.) 3) Daniels . Role of IMF.S. . Unit IV (12 Sessions) International Institution: UNCTAD. 5th Ed. Features of IBRD. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism.

Important Organizations. India. Process of Export Marketing. Selection of Products and Identification of Export Markets: Choosing a Product.L. 2007) 2) Varshney R. Special Financial Facilities. Important Incoterms.) 48 . Settlement of Disputes. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. General Registrations. Benefits arising from Export. Suitability of a Product for A company. Methods of Locating and Selecting an Agent. Nature of Exports Sales Contract. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Mechanism of Price Fixation. Important Publications. Selecting Products for Manufacturing and Export.G. Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. 7th Ed. 9th Ed. Opening a Bank Account. Export Pricing. form of Ownership.International Trade and Export Management (Himalaya. Importance of Exports to India. Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n. International Channels Distribution. Definition of Export. Benefits to India Exports. Export Prospect for Small Firms.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. SUGGESTED READINGS 1) Cherunilam. India) 4) Keegan J Warren – Global Marketing Management (Pearson. Recent Trend in India’s Export. Export Import Bank of E. Additional Commercial Documents. F . Bhattacharya B-International Marketing Management (Sultan Chand & Sons. Registration with Licensing Authorities. of India . Signing the agreement.C.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Methods of Identifying Export Winners. Postshipment Finance. Main Commercial Documents. Direction of Exports from India. Registrations with RBI.) 3) Govt. and Statutory Documents for Export’s Country. Terms of Payment in Export. Agents in Exporting. Selection of Export Markets.C. Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Criteria for Grouping Countries. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. Sources of Export Information.

C. Shipment of Govt. Organization of a Shipping Company. Volume and value of World Trade. SUGGESTED READING: 1. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. 2007) 3. Controlled Cargo.Logistics Management and World Seaborne Trade (Himalaya. Concept of Containerization. Operating Ships-Linear and Tramp. Freight Brokers. Relevance of Logistics to Expert Management. Johnson J. I. Tariff Structure. Shipping Agents. Logistics Excellence. Constraints. Freight Forwarders Stevedores. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Flags of Convenience.Physical Distribution Management : Logistical Approach (Himalaya. Scope and Objectives of Logistics. Tramp Freight Structure. Ports Infrastructure Development. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics.Contemporary Logistics. 2007) 49 .MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Khanna K K . Shipping Association. 2. International Air transport: Concept of Air Transport. Krishnaveni Muthiah.A. Advantages of Air Transport. Developments in India Shipping. Shipping Routes. I. Importance of Logistics. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. Air Cargo. Linear Freight Structure. World Tonnage.D’s.A.T. Classification of Constraints in Containerization. Chartering. Wood D. System Elements. Conference System.

Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit .C. Wealth Tax Act 1957. UNIT ..III (10 sessions) Risk Management and Underwriting Role of Actuaries.Product framing. Mutual Funds. Vaughan & Vaughan . Bank Deposit Schemes.. Life Insurance and General Insurance..Insurance & Risk Management (New Age Publication. Classification of Insurance Business viz.Historical perspective. Shares.Role of Financial Institutions. Insurance Companies.N. Life Insurance Corporation Act 1956. New Delhi) 3. Principles of Life Insurance and Governance of Insurance Business. Housing Finance. New York) 4.. New Delhi) 50 . Tax Benefits under Life Insurance Policies Suggested Readings: 1.II (12 sessions) Financial Aspects of Insurance Management. Ganguly Anand .IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts.Indian Insurance Industry Transition & Prospects (New Century Publications. & Srivastava S.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max. Srivastava D. Delhi) 5.N. Hours : 40 UNIT . Meaning.Insurance Management (New Age International Publishers. Srivastava Shashank . Underwriting guidelines. . Unit Trust and Mutual Funds. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. IRDA Act 1999. Married Women's Property Act 1874.I (10 sessions) Introduction and Scope of Insurance. Ombudsman Scheme. Financial Planning and Taxation. Code of Conduct in Advertisement. Nature and Scope of Insurance. Mishra M.N. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT .Insurance Principle & Practice (Sultan Chand & Company Ltd. Financial Market. New Delhi) 2.Fundamentals of risk & Insurance (John Wiley & Sons. Insurance Act 1938. Conceptual Framework. Income Tax Act. Consumer Protection Act 1986. Kakkar D. Structure and functions.

The cover. Menu. Lee-Ross Darren . Origin & Nature. Marketing Mix and Marketing Strategies for Hospitality and Tourism. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Raghubalan. Chinaware. Tableware. Kotler Philip. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry.Public House and Beverage Management (Butterworth) 7. 3rd Ed. Hospitality Industry in Today's Scenario. Banquets. Plans & Rates. FHRAI. Furniture. PATA.Hotel House Keeping Training Manual (Tata Mc Graw Hill. Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Caroline Ritchie . 1st Ed.) 5. WTO. Evolution and Growth of Hospitality Industry.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Classification of Hotels.Hospitality Operations: A System Approach (Cengage Learning.) 51 . Targeting and Positioning of Hospitality Industry. Hotel Categories – Star Rating. Types of Hotel Rooms. Sudhir Andrews .Hotel House Keeping (Oxford University Press) 4. UFTAA. Responsibilities. Alcoholic & Non Alcoholic Beverages.Hotel Front Office Management (Wiley) 3. Evolution of Tourism Industry. Basic Travel Regulation. Kirk David and Lockwood Andrew . Stephen Ball. Traits & Duties of House Keeping Staff.Marketing for Hospitality and Tourism (Pearson Education. Suggested Reading: 1. Tourism Products of India (World Heritage Countries). .) 2. Michael Flynn. Knowledge of other Departments. Briefing. Jones Peter. TAAI. Typologies of Tourism.) 8. Concept of Domestic & International Tourism. Components of Tourism. Glassware. Departments of Hotel.Hotel and Tourism Laws (Frank Brothers) 6.HRM in Tourism and Hospitality (Cengage Learning. Economic & Environmental. Bardi . Smritee Raghubalan . Significance & Impacts of Tourism: Socio – Cultural. Hotel Organization Structure. Marketing for Hospitality and Tourism: Service Characteristics. Negi Jagmohan . 1st Ed. Travel Motivators. Segmentation. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. ICAO. Importance of Hospitality Management. James A. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Service Equipments: Linen. G. 1st Ed. Bowen John and Makens James .

means of financing.project financing. The concept of project management . SUGGESTED READINGS 1. social cost-benefits. Unit II(12 Sessions) Project Formulation Project identification. Chandra Prasanna .MBA OP 03 : PROJECT MANAGEMENT Max. demand forecasting technical factors-Material inputs. project development cycle. Chaudhary. charts. production. project management teams and coordination. Legal and Social appraisal of the Industrial Projects. civil works. S – Project Management (Tata Mc Graw Hill) 5. Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project.tools & techniques of project management. technology. estimates of cost. cost of project. financial projections. evaluation of the project . treatment of taxes. 5th Ed. market survey.Project : Preparation . wage–rate. location and site.Appraisal. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. (TMH. Project formulation and preparation : Market and demand estimation. Problems arising due to rate of discount. sensitivity analysis and probability approach single as well as multiple projects. Monitoring and Control of Projects Project scheduling.Economic. Unit IV (10 Sessions) Implementation. . layouts. network techniques for resource and cost budgeting and scheduling.) 2. treatment of risk and uncertainty. Monitoring and post implementation. exchange rates. categories of project. Budgeting and Implementation. plant capacity. Unit III (10 Sessions) Process of Project Appraisal Technical . work schedule.Project Planning and Control (Vikas) 3. Forms of project organizations. Young TL – The Hand Book of Project Management (Kogan Page) 52 . Financial. Mohsin M.

Classification of Rural Product and Rural Market. Suggested Readings1. UNIT IV (12 Sessions) Marketing Research.Rural Marketing Environment.Rural Diversification (EG Books) 3.Economic and Social Development (Academic Foundation) 5.Occupational Segmentation. . Challenges. Methods of Collection of Information. Rural Market Segmentation. Gopalaswamy T. Marketing Network. Use of Durable and Non-Durables by Indian Rural folk. Marketing of Consumer Durables. Requisites of a Good Finance System. Advantages of Market Report and Market Report.NABARD. Types of Rural Communication.P. Functions of NABARD.MBA OP 04 : RURAL MANAGEMENT Max. Product.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Rural Communication-Challenges and Strategies. Thomson Rule of Market Index. Behaviour of Rural consumers. National Level Credit Agency. Schemes and Patterns of NABARD.S.Land and Labour in India (Asia Publishing House) 4. Various Types of Distribution Channels in Rural Marketing. Social Structure of Rural Society. Importance. Introduction to Rural Financing. Selection of Segments. Thorner Daniel and Morner Alice . Market Size and Physical Structure of Rural Society. Dissemination of Market Information. Sources of Finance. Corporate Interest in Rural Market. . 1st Ed. Government Efforts. Lin-Quest and MICA Rating. Deu S. Major techniques of Market Research. Targeting. Mahendra and Basu K. Agricultural Marketing. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation.) 53 . Warren M . Socio-Economic Reforms. Problems and Strategies (Vikas. Different Marketing Agencies and Institutions. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Sociological Segmentation. Pricing and Promotion Strategies. Marketing Rural Non-Farm Products. Prag P A .

Sign up to vote on this title
UsefulNot useful