U.P.

TECHNICAL UNIVERSITY LUCKNOW

Syllabus

[Effective from the Session : 2008-09]

MASTER OF BUSINESS ADMINISTRATION

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 011 MBA 012 MBA 013 MBA 014 MBA 015 MBA 016 MBA 017 MBA 018

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 8 P 2 1 3

Year 1

Semester 1

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 1200

1 2 3 4 5 6 7 8

Principles & Practice of Management Managerial Economics Accounting & Financial Analysis Organisational Behaviour Business Statistics Marketing Management Computer Applications in Management Communication for Management Total

3 3 3 3 3 3 2 3 23

COURSE : M.B.A
S.N. Course Code MBA 021 MBA 022 MBA 023 MBA 024 MBA 025 MBA 026 MBA 027 MBA 028 MBA 029

Effective from
Subject

Session 2008-2009
PERIODS L T 1 1 1 1 1 1 1 1 P -

Year 1

Semester 2

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 100

1 2 3 4 5 6 7 8 9

Business Environment Business Laws Research Methodology Operations Research Production & Operations Management Cost & Management Accounting Financial Management Managing Human Resources Comprehensive Viva (CV) Total

3 3 3 3 3 3 3 3

24

8

-

1300

LT/P: Lecture/Tutorial/Practical TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours. * Details of Course Code are given in the list of Elective Papers.

2

STUDY AND EVALUATION SCHEME
COURSE : M.B.A
S.N. Course Code MBA 031 MBA 032 MBA 033 MBA 034 MBA 035

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 P -

Year 2

Semester 3

EVALUATION SCHEME SESSIONAL EXAMS ESE Subject Total CT TA TOTAL 30 30 30 30 30 30 30 30 20 20 20 20 20 20 20 20 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 150 150 150 150 150 150 150 150 150 1350

1 2 3 4 5 6 7 8 9

Supply Chain Management Strategic Management Management Information System Consumer Behaviour & Marketing Communication Specialization Group -1 Elective 1* Specialization Group -1 Elective 2* Specialization Group -2 Elective 1* Specialization Group -2 Elective 2* Summer Training Project Report Total

3 3 3 3 3 3 3 3 24

1
1 1 1 1 2 10

-

COURSE : M.B.A
S.N. Course Code MBA 041 MBA 042 MBA 043 MBA 044

Effective from
Subject

Session 2009-2010
PERIODS L T 1 1 1 1 1 1 2 8 P 2 2

Year 2

Semester 4

EVALUATION SCHEME ESE Subject SESSIONAL EXAMS Total CT TA TOTAL 30 30 30 30 30 30 20 20 20 20 20 20 50 50 50 50 50 50 100 100 100 100 100 100 150 150 150 150 150 150 150** 100 1150 5000

1 2 3 4 5 6 7 8 9

Entrepreneurship Development Corporate Governance, Values & Ethics Specialization Group -1 Elective 3* Specialization Group -1 Elective 4* Specialization Group -2 Elective 3* or 4* Open Specialization Elective (Any one) * Research Project Report Comprehensive Viva (CV) Total GRAND TOTAL (Sem. 1 to 4)

3 3 3 3 3 3 18

LT/P: Lecture/Tutorial/Practical ** – Evaluation of Project Report : 100 marks and Viva on Project Report : 50 marks. TA – Teacher Assessment CT – Cumulative Test Note: Duration of ESE (End Semester Examination)shall be 3 (Three) hours.

3

ELECTIVE PAPERS
Specialization Group : Human Resource Course Code MBA HR 01 MBA HR 02 MBA HR 03 MBA HR 04

1. 2. 3. 4.

Personal Growth and Training & Development… Industrial Relations & Labour Enactments……… Team Building & Leadership…………………… Negotiation & Counseling ………………………

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Marketing Course Code MBA MK 01 MBA MK 02 MBA MK 03 MBA MK 04

1. 2. 3. 4.

Marketing of Services…………………………. … (III Semester) Marketing Research. (III Semester) Sales & Distribution Management ……………… (IV Semester) Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management Course Code MBA FM 01 MBA FM 02 MBA FM 03 MBA FM 04

1. 2. 3. 4.

Management of Working Capital…………….. (III Semester) Security Analysis and Investment Management ... (III Semester) Management of Financial Institutions & Services (IV Semester) Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology Course Code MBA IT 01 MBA IT 02 MBA IT 03 MBA IT 04

1. 2. 3. 4.

Database Management System ………………….. (III Semester) System Analysis & Design and Software Engineering……………………………………. (III Semester) Data Communication & Network ……………… (IV Semester) Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business Course Code MBA IB 01 MBA IB 02 MBA IB 03 MBA IB 04

1. 2. 3. 4.

International Marketing ………………………. International Business Environment and Foreign Exchange Economics………………. Export Management and Documentation…… International Logistics Management………….

(III Semester) (III Semester) (IV Semester) (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester) Course Code MBA OP 01 MBA OP 02 MBA OP 03 MBA OP 04

1. 2. 3. 4.

Insurance & Risk Management…………… Hospitality Management…………..………. Project Management………….…………… Rural Management……………………….

(IV Semester) (IV Semester) (IV Semester) (IV Semester)

4

NOTE
MASTER OF BUSINESS ADMINISTRATION (MBA): The M.B.A. course aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. The course not only aims at providing knowledge and skills in different areas of management, but also provides inputs necessary for the overall development of the personality of the students. The structure of the Course is designed in a way that students have to study the core courses from different functional areas of management that are made compulsory. Later on, specializations are offered in functional areas where the students can opt for two specializations out of the five offered: Marketing, Finance, IT, HR and International Business and one Open Specialization, Right from the beginning of the course, the focus is on providing relevant inputs through case discussion/ analysis, simulation games, note plays etc. keeping in mind the current business scenario. Broadly, the course is of two years divided into four semesters, each semester having eight compulsory papers of 40 sessions each of one-hour duration. There is a system of dual specialization and an Open Specialization. The students will have to opt for two functional areas for their specialization, having four papers (two in third semester and two in the fourth semester) from Specialization 1, three papers (two in third semester and one in fourth semester) from Specialization 2. Students will also have to choose any one elective from the given four subjects as an open Specialization in fourth semester. Summer Training for 6/8 weeks is compulsory for every student pursuing the course, which they have to undergo between second and third semester. Comprehensive viva and Research project are part of the course.

EVALUATION OF PAPERS: Every paper/course will carry maximum marks of 150 (100 marks for semester examination and 50 marks for internal assessment, as per rules). Internal Assessment will consist of two components (i) Class Test (30 marks) (ii) Teacher Assessment (20 marks). However in subject MBA 017 and MBA 018, Class test component will be consist of 15 marks for Class Test and 15 marks for Practicals (MBA 017) and Presentation (MBA 018). There will be no internal assessment in case of Summer Training Project Report (035), Research Project Report (043) and Comprehensive Viva-Voce examination (029 and 044). Question Papers in Semester Examination will be divided into the following three parts: Part I : 20 Marks Containing 20 objective type questions from the total syllabus (All Compulsory) Part II : 30 Marks Containing a case or practical problems or numericals as relevant in the subject. In case of case problem, only one case will be given which will be compulsory. However, there may be maximum two practical problems or numericals with similar number of internal choices. Part III : 50 Marks Containing four questions, one from each unit, with one internal choice in each question.

5

The report should ordinarily be based on primary data. The evaluation of the project report will be done by two external examiners and will consist of (i) Evaluation of Project Report (100 Marks) (ii) Viva on Project (50 Marks). The report will be evaluated by two external examiners. These two certificates should be attached in the beginning of the report. The report (based on training and the problem/project studied) prepared by the student will be known as Summer Training Project Report. the organization (where the student is undergoing training) will assign a problem/project to the student. The student. 7. every student of MBA will undergo on-the-job practical training in any manufacturing. Only such persons will evaluate the project report who has minimum 3 years of experience of teaching MBA classes in a College/University.SUMMER TRAINING PROJECT REPORT: 1. During the training. It should reflect in depth study of micro problem. use. In case the difference in the awards given by the examiners is 30 or more marks. This chapter will form part I of the Report. The average of the marks awarded by the 2 two examiners will be taken into account for the results. 5. Three neatly typed and soft bound (paper back) copies of the report will be submitted to the College/Institute. service or financial organization. During the course of training. Part II of the Report will contain the study of micro research problem. At the end of second semester examination. after the completion of training will submit a report to the College/Institute. The College/Institute will facilitate this compulsory training for students. 2. There will be no internal examiner. The Report will have two certificates. In such cases the average of two closer awards (given by three examiners) will be taken into account for the results. 6. It will carry total of 150 marks divided into written report of 100 marks and presentation of 50marks. 3. One by the Head of the Institute/College and the other by the Reporting Officer of the organization where the student has undergone training. the report must be submitted by the end of August during third semester so that it is evaluated well in time and third semester results are not delayed. The research project report will carry 150 marks. The training will be of 6 to 8 weeks duration. The report will be typed in A-4 size paper. 8. However. the student is expected to learn about the organization and analyse and suggest solutions of a live problem. ordinarily assigned by the organization where student undergoes training. 4. This should deal with brief history of the organization. importance of the study. performance products/services and problems faced. The objective is to equip the student with the knowledge of actual functioning of the organization and problems faced by them for exploring feasible solutions and suggestions. which will form part of third semester examination. The student is expected to answer to the queries and questions raised in such a meeting. It will contain 6 . analysis of data collected. its structure. Relevant tables and bibliography should support it. The report will contain the objectives and scope of the study. One comprehensive chapter must be included about the organization where the student has undergone training. conclusions and recommendations. the project report will be referred to the third examiner. RESEARCH PROJECT REPORT: In fourth semester. It is mandatory that the student will make presentation in the presence of teachers and students. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Research methodology. candidates will have to submit a Research Project Report on a problem/topic (from the Specialization areas) to be assigned by the Department MBA under the supervision of a core faculty member of the department. Experience of teaching MBA classes as guest faculty shall not be counted.

The report should be typed in A-4 size paper. The idea is to see that students are able to digest what is being taught in two full year and see their relevance not only in the practical field but also their inter relationship. This is also to see the articulation of what is being learnt by them. A certificate of the Supervisor and the Head of the MBA program certifying the authenticity of the report shall be attached therewith.relevant charts. diagrams and bibliography. The number of pages in the report will be 75 or more. COMPREHENSIVE VIVA: The comprehensive viva voce is scheduled at the end of II and IV Semester in order to judge the understanding as well as application of the knowledge gained by the students by the end of 2nd and 4th Semester of the course. 7 . The viva voce is of 100 marks each to be conducted by the external examiner appointed by the University. The student will submit three copies of the report to the Head of the MBA program.

Pay and Job Performance. Functions of Leaders. Developing a Quality Control System. Alternative Change Techniques. Morale Building. . Robbins & Coulter . Ist Edition 2008) 3. Performance Appraisal Directing: Concept. New Trends in Organisational Change. Process of Planning. System Approach. Freeman & Gilbert Jr . and Hillier Mark S. Robbins S. Delegation of Authority. Key to Planning. Levels of Management. Koontz .Principles of Management (Tata Mc Graw Hill. Scope.Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill. Characteristics of Quality Managers. UNIT III (10 Sessions) Staffing: Concept. The Quality Concept Factors affecting Quality. Management Vs. Pre-control of Inputs. Hours : 40 UNIT I (8 Sessions) Management: Concept. Administration. Weihrich Heinz and Koontz Harold . 8th Edition) 4.MBA 011 : PRINCIPLES & PRACTICE OF MANAGEMENT Max. Importance. UNIT IV (12 Sessions) Leadership: The Core of Leadership: Influence. Authority & Responsibility. Methods: Pre-control: Concurrent Control: Post-control. Controlling: Concept. Types of Planning. Theories Of Motivation. Decision Making. Communication Channels. Social System Approach. Suggested Reading: 1. Business Ethics and Social Responsibility: Concept. Leadership Development. Planning Premises and Forecasting. Stoner. Nature. 5th Edition) 5. Organizing: Concept. Communication: Communication Process. 2nd Edition 2008) 6. Change and Development: Model for Managing Change. Recruitment & Selection. Need for Change. Objectives and Significance of Planning. Decision Theory Approach. Concurrent Control of Operations. Shift to Ethics. An Integrated Control System. Types of Control. Direction and Supervision Motivation: Concept. Bureaucracy. Combining Jobs: Departmentation. 12th Edition 2008) 8 . Job Design. Taylor and Scientific Management. Barriers to Communication. Fayol’s Administrative Management. Management : Art and Science. Training & Development. Motivation and Performance. Tools of Ethics. Evolution of Management: Early contributions. Total Quality Control. Organisational Design. Manpower Planning. Quality of Work Life. Management As a Profession.Fundamentals of Management: Essential Concepts and Applications (Pearson Education. Importance of Communication. Barriers to Effective Planning. Organisation Theories. Forms of Organisational Structure. Forces for Change.Management (Prentice Hall of India. 6th Edition) 2. and Decenzo David A. Span of Control. UNIT II (10 Sessions) Introduction to Functions of Management Planning: Nature. Post Control of Outputs. Approaches for Improving Motivation.Management (Prentice Hall of India.Management: A Global and Entrepreneurial Perspective (Mc Graw Hill. Hillier Frederick S. . Management Skills. Leadership Style. Hawthorne Experiments and Human Relations.P.

single variable-law of variable proportion. Risk & Uncertainty bearing theory and Innovation theory.Managerial Economics (Oxford. Hours : 40 UNIT-I (8 Sessions) Introduction to Economics. Price determination. 2007) 5. measurement of Elasticity of Demand. UNIT-IV (08 Sessions) National Income. Atmanand – Managerial Economics (Excel Books. Supply Elasticity. UNIT-II (12 Sessions) Demand Analysis. Dwivedi D. Demand forecasting meaning. Supply Analysis. Koutsyannis A . Law of Supply. Pricing Strategies. Monopolistic: Features. product differentiation. – Managerial Economics (Pearson Education. 7th Edition) 8. kinked demand curve. Dynamic Surplus theory. UNIT-III (12 Sessions) Market Equilibrium and Average Revenue Concept. Cost concept and analysis. Income. Uses of Elasticity of Demand for managerial decision making. price skimming. 7.N.MBA 012 : MANAGERIAL ECONOMICS Max. Elasticity of Demand. Market Structure: Perfect Competition. Dominick Salvatore . Significance in decision-making and fundamental concepts. product line pricing. Suggested Readings: 1. Concepts and various methods of its measurement. 2005). cartels. pricing under monopolistic competition. Production concepts & analysis. Hirschey Mark – Economics for Managers (Thomson. Petersen Craig H. significance and methods. Business Cycle. determination of price under perfect competition. Price Discrimination. short-run and long-run cost curves and its managerial use.Managerial Economics (Vikas Publication. Oligopoly: Features. price leadership. full cost pricing. Mithani D. Exceptions to the law of Demand. . 2006) 4. Nature and Scope of Management Economics. India Edition. pricing under monopoly. types and causes.Price. Production function. Analysis and its uses for managerial decision making. Determinants of Demand. 2007) 6. Profit concept and major theories of profits. Damodaran Suma – Managerial Economics (Oxford 2006) 2. features.M.Principles of Economics (Himalaya Publishing House. Inflation. penetration pricing. Objectives of a firm. Monopoly: Feature. 2007) 3. Cross and Advertising Elasticity. two variableLaw of returns to scale. .Modern Microeconomics (Macmillan. etal. Law of Demand. 2nd Edition) 9 .

5) Maheshwari S.Financial Accounting: A Managerial Perspective (PHI.P. 4) Ghosh T P . 1st Edition). Preparation of Funds Flow Statement and its analysis . Policies related with depreciation.N & Maheshwari S K – A text book of Accounting for Management (Vikas. Unit II (12 Sessions) Mechanics of Accounting: Double entry system of accounting. Preparation of Schedule of Changes in Working Capital. International Accounting principles and standards. Hours: 40 Unit I (6 Sessions) Overview: Accounting concepts. Bhattacharya. New Delhi) 7) Ghosh T.Financial Accounting for Management (TMH. 1st Edition). 1st Edition). Unit III (12 Sessions) Analysis of financial statement: Ratio Analysis. flow of cash. liquidity ratios. 2) Mukherjee . Unit IV (10 Sessions) Funds Flow Statement: Meaning. 2nd Edition) 10) Chowdhary Anil . Concept of Gross and Net Working Capital. SUGGESTED READINGS 1) Narayanswami . market capitalization ratios . 2nd Edition). Profit & Loss Appropriation account and Balance Sheet. Comparative Balance Sheet and Trend Analysis of manufacturing. Cash Flow Statement: Various cash and non-cash transactions.MBA 013 : ACCOUNTING AND FINANCIAL ANALYSIS Max. patents and goodwill. 3rd Edition) 8) Maheshwari S.Financial Accounting for Management (TMH.N & Maheshwari S K – An Introduction to Accountancy (Vikas. 1st Edition) 9) Gupta Ambrish . profitability ratios. service & banking organizations. Common Size Statement . Profit & Loss Account.Essentials of Financial Accounting (PHI. activity ratios. trademark. preparation of final accounts. Accounting Equation. inventory and intangible assets like copyright.Financial Accounting for Management (Pearson Education. 10 .Fundamentals of Accounting and Financial Analysis (Pearson Education.Accounting and Finance for Managers (Taxman. Matching of Indian Accounting Standards with International Accounting Standards. 2nd Edition). 9th Edition) 6) Ashish K. preparation of Cash Flow Statement and its analysis.solvency ratios. 3) Ramchandran & Kakani .Financial Accounting for Managers (Taxman. journalizing of transactions. conventions and principles.

3rd Edition) 4. Stress: Understanding Stress and Its Consequences. Behaviouristic Framework and Social Cognitive Framework. Pareek. Political Implications of Power: Dysfunctional Uses of Power. Nature. Attitude: Concept. New Delhi. Functionality and Dysfunctionality of Conflict. Models of Organizational Behaviour. Formal and Informal Groups.Organizational Behaviour (Pearson Education. Conceptual Foundations and Importance.Behavioural Process in Organization (Oxford 4 IBH. Hours : 40 UNIT I (8 Sessions) Concept. New Delhi). Theories. Managing resistance to change. Stages of Group Development. Authority and Influence. UNIT IV (12 Sessions) Organisational Power and Politics: Concept. Interpersonal. 12th Edition) 2. 8th Edition) 6. Personality Attitude and Job Satisfaction. Greenberg Jerald and Baron Robert A. Resolution of Conflict. Implementing Change. Behavioural and Situational Theories. Classification of Conflict Intra. Nature. UNIT III (10 Sessions) Motivation: Concepts and Their Application. Causes of Stress. Knowledge Management & Emotional Intelligence in Contemporary Business Organisation Organisational Change : Concept. Attitudes and Workforce Diversity.Organizational Behaviour (Tata Mc Graw Hill) 3. Learning: Concept and Theories of Learning. Mc Shane L. .MBA 014 : ORGANISATIONAL BEHAVIOUR Max. Individual. 8. Sources. 12th Edition) 5. Style and Theories of Leadership-Trait. Characteristics. Organisational Behaviour: Cognitive Framework. Process of Organisational Culture. Distinction Between Power. Suggested Reading: 1. Motivating a Diverse Workforce. . Personality: Concept. Robbins Stephen P. Udai . 11 . Blanchard. Management and Behavioural Applications of Perception. Group Dynamics: Definition. Dysfunctional Groups. Group Processes and Decision Making.Organizational Behaviour: Human Behavour at Work (Tata Mc Graw Hill. Principles. Newstrom John W. Elements of Culture. Davis. Process and Importance. Kurt Lewin Theory of Change. Leadership: Concept.Management of Organsational Behavior: Leading Human Resources (Pearson Education. UNIT II (10 Sessions) Perception and Attribution: Concept.Organizational Behaviour (Tata Mc Graw Hill. Hersey Paul. Managing Stress. A Paradigm Shift. Implications of Organisation culture. Luthans Fred . Conflict: Concept. Charactersitics. Approaches to Power. Nature. Involvement. Nature. Importance. Steven. Resistance to change. Glinow Mary Ann Von & Sharma Radha R. Organisational Culture : Concept. Types and Theories of Personality Shaping.Behavior In Organisations: Understanding and Managing the Human Side of Work (Prentice Hall of India) 7. . Kenneth H and Johnson Dewey E. Meaning and Types of Grievance and Process of Grievance Handling. Management Challenge.Human Behaviour at Works – Tata Mc Graw Hill. Keith . Intergroup and Organisational. Relationship with Other Fields. Analysis of Interpersonal Relationship. Sources of Power. Types. Group Cohesiveness. Attitude Measurement. . . Employee Recognition. Process. Function.

New Delhi. 2) Chandan J S . 23rd Edition). Measures of Dispersion: Range. Kurtosis. Types of index numbers. Quantity and Volume indices:. Application of Ztest.Statistics for Management (Pearson 2000. 5) Gupta C B. Index Numbers:.MBA 015 : BUSINESS STATISTICS Max. Mean deviation.Business Statistics (Tata Mc Graw Hill 2nd Edition).Meaning . 12 .An overview.An Introduction to Statistical Methods (Vikas1995.Linear equations. Poisson and Normal distributions Unit IV (10 Sessions) Estimation Theory and Hypothesis Testing: Sampling theory. Regression:. Gupta V . F-test and Chi-Square test. 7th edition) 4) Sharma J K . Trend analysis: Least Square method . Bayes’Theorem and its applications. Formulation of Hypotheses.Business Statistics (Pearson Education 2nd Edition). Additive and Multiplicative models. Unit II (12Sessions) Time series analysis: Concept. Regression equations and their application .Statistics for Business and Economics (Vikas 1998.V. Probability Theoretical Distributions: Concept and application of Binomial. 3) Render and Stair Jr . Applications in business decision-making. Coefficient of Variation ( C. Unit III (10 Sessions) Probability: Concept of probability and its uses in business decision-making. t-test.Quantitative Analysis for Management (Prentice-Hall.Meaning . Correlation:. Partial and Multiple correlation & regression :. Skewness.Ist Edition). SUGGESTED READINGS 1) Beri .Meaning and types of correlation. Standard deviation . 7th Edition). Median and Mode and their implications.Fixed base and Chain base methods. Measures of central tendency: Mean. 6) Levin Rubin .) . Karl Pearson and Spearman rank correlation.Linear and Non. Addition and multiplication theorems. Techniques of association of Attributes & Testing. Construction of Price. Hours : 40 Unit I (8 Sessions) Role of statistics: Applications of inferential statistics in managerial decision-making. uses of index numbers. Components of time series.

Basis for Consumer/Industrial Market Segmentation. Implementation and Control (Macmillian. International Marketing etc. Sales Promotion. Pricing Objectives. Consumer Markets and Industrial Markets. Product Decisions. Strategic Marketing Planning. 4. Advertising. UNIT IV (12 Sessions) Pricing Decisions. Consumer Behaviour . 2007) 13 . Hours : 40 UNIT I (12 Sessions) Introduction. Marketing Information System and Marketing Research. Failure of New Products. 5. Kotler Philip. Kotler. Ramaswamy V. Kotler Philip . Marketing Environment. Analysis. UNIT III (8 Sessions) Marketing . A Brief Account of Marketing of Services. Personal Selling. Direct Marketing through Internet. 11th Edition).J. Retail Distribution System in India. B2B and C2C.Fundamentals of Marketing (Mc Graw Hill) 3. Product Positioning . Stanton William J . Suggested Readings: 1. Wants.Introduction. Concept of Marketing Management. Usefulness. and Stanton William J . Electronic Marketing. Implementations and Control (Pearson Education 12th Edition).Stages and Strategies for Different Stages of PLC. Demands. Philosophies of Marketing Management. Kurtz and Boone – Principles of Marketing (Thomson India edition. Customer. Marketing – Mix. Keller Kevin Lane.Needs. Consumer. 15th Edtion). Factors Affecting Channel Distribution. Channels of Distribution for Consumer/ Industrial Products. Procedure. Qualities of Marketing Manager. Product Life cycle . Market Segmentation Procedure. Segmenting the Market. and Namakumari S .MBA 016 : MARKETING MANAGEMENT Max. UNIT II (8 Sessions) Market Segmentation. Pricing Strategies.Principles of Marketing (Pearson Education. Product Positioning Strategy. Differentiating the Product. New Product Planning and Development Process. Etzel M. Branding and Packaging Decisions. Rural Marketing. Promotion: Promotion-mix. Koshy Abraham and Jha Mithileshwar . Definition. Policies Methods of Setting Price. 2. Planning.Marketing concept & Cases special Indian Edition (Tata Mc Graw Hill. Markets and Marketers.Marketing Management: A South Asian Perspective (Pearson Education 12th Edition). 6. Philip and Armstrong Graw . Walker B.Introduction. Market Targeting – Introduction. Benefits / Purpose and Limitations of Market Segmentations. Elements of Marketing . Marketing Vs Selling. Management of Channels: Current Trends in Wholesaling and Retailing.J. Product-Mix. Carthy and Perreault -Basic Marketing: A Global Marketing Approach (Tata Mc Graw Hill.Mix Decisions. 7. B2C.. Mc. 13th Edition).S. Objectives. Functions of Marketing Management. Importance and Scope of Marketing. Publicity and Public Relations. CRM. Marketing Organisations. New Product Development-Concept and Necessity for Development.Marketing Management. 8. 3rd Edition). Factors Affecting Marketing Environment.Marketing Management: Planning. Importance & Process.

Comparison between Traditional commerce and E-commerce. URL. Recent trends in database. interpreter and assembler. Functions.Fundamentals of Information Technology. 4. workstations. Unit II (12 Sessions) Use of MS-Office: Basics of MS-Word. cables. Bar code reader. Telnet.Computers Today (Galgotia. Elements of GUI based operating systemWindows-Use of menus. e-mail. FTP. Search engines. Unit III (Session 8) Computer Networks:Overview of Computer Network. plotters etc. Network topologies.. IP addresses. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management. Human Resource. RDBMS.keyboard. Kakkar DN. Goyal R – Computer Applications in Management (New Age.Introduction to Computers (Leon Vikas. MICR. Issues in Implementing Electronic Commerce. downloading & uploading from Internet. digital camera etc. printing devices. Finance and Materials Management. Buying & Selling on Internet. (Vikas) 5. Flash Memory etc. Basandra SK . Web Browsers. Architecture & Functioning of Internet. such as Production / Operations. Unit IV (Session 10) E-commerce: Introduction. Software: Introduction. Essential Components of computer Hardware: (a) Input devices . Advantages & disadvantages of e-commerce. 1st Edition). preparation of questionnaires. Components of computer networks (servers.Visual Display Unit. voice speech devices. Functioning inside a computer. Basic services over Internet like WWW. MS Access: Overview of MS-Access. Internet Protocols. forms and reports in MS-Access. Types of computer networks (LAN. characteristics. Types of software with examples.) Internet:Overview of Internet. Introduction to languages. 1st Edition). 3. CPU. tables and reports (Practical) Database Management System : Overview of DBMS. queries. tools and commands of windows operating system. scanner. 1st Edition).. compiler. Memory and output unit). printers. ISPs. Gopher etc.Information Technology: Inside and outside (Pearson. Creating tables. (b) Output devices . functional components of a computer system-(Input unit. switches.MBA 017 :Computer Applications in Management Max. 1st Edition). classification of computers. Suggested Readings 1.(c) Storage Devices – Magnetic storage devices. Web browsing. Types of memory and memory hierarchy. network interface cards. Leon A and Leon M . MS-Excel and MS-PowerPoint. Domain names. Components of DBMS. 14 . hub. WAN and MAN). Marketing. advantages and limitations of a computer. searching. 2. Optical storage devices. Application of these softwares’ for documentation and making reports. OMR. etc. Operating System: Definition. Leon . Cyganski . Hours: 40 Unit I (10 Sessions) Basic Concepts of Computers :Introduction and definition of computer. Types and Classification. presentations.

EMPLOYMENT COMMUNICATION : Writing CVs. SMS. reading. dos’ and don’ts for case preparation UNIT IV (10 Session) PRESENTATION SKILLS What is a presentation: elements of presentation. 1st Edition 2006). Media management. Planning meetings. P. 4th Edition) 6. process of communication. Sharma R. interview. objectives.Business Communication (Excel Books). strategy).D. designing a presentation. Advanced visual support for business presentation. defining and classifying communication. communication structure in organization. RECOMMENDED BOOKS: 1. WRITTEN COMMUNICATION Purpose of writing. Chaturvedi – Busines Communication (Pearson Education. overcoming the difficulties of the case method. Interviewers preparation. 10th Edition). candidates preparation.MBA 018 : COMMUNICATION FOR MANAGEMENT Max. kinds and objectives of reports. 15 . Lesikar RV & Pettit Jr. principles of effective writing. timing. clarity in writing. electronic writing process. media interviews. venue of meetings. Notice. Types of business letter. Khetrapal . e mails. skimming. 3rd Edition). 7 C’s of communication. Sehgal & V. 3. Communication networks. M. writing reports CASE METHOD OF LEARNING Understanding the case method of learning. Business etiquettes. press conference. Practicing delivery of presentation. Mohan Krishna – Business : Correspondence and Report Writing (Tata McGraw Hill.. Hours : 40 UNIT I (10 Session) INTRODUCTION: Role of communication. 5. reading a case properly (previewing.K. barriers & gateway in communication. writing memos. non–verbal communication. different types of cases. the press release. JD – Basic Business Communication : Theory & Application (Tata Mc Grow Hill. analyzing the case. scanning). types of visual aid. UNIT III (12 Session) BUSINESS LETTERS AND REPORTS Introduction to business letters. importance of communication in management. writing technique. principles of successful oral communication. Seminars. Paralanguage. participants. Internet. what is a report purpose. two sides of effective oral communication. Intranet. Rajendra Pal .Business Communication (Sultanchand & Sons Publication). Impact of Technological Advancement on Business Communication. 4.C. workshop. Group discussions. case analysis approaches (systems. effective listening. conferences. types of interview. leading meetings. 2. Minutes of Meeting. teleconferencing. behavioral. purpose of communication. Layout of business letter. Appearance & Posture. GROUP COMMUNICATION Meetings. Body language. decision. videoconferencing UNIT II (8 Session) ORAL COMMINICATION What is oral Communication. Tayler Shinley – Communication for Business (Pearson Education.

the process of environmental scanning. Depository system in India (Options. Suresh Bedi . significance and nature. nature and scope. Mishra S K & Puri V K . FEMA. 3. basic philosophies of Capitalism and Socialism with their variants. Text and Cases (Himalaya Publishing House. Futures and Derivatives) RBI-Role and functions. Shaikh & Saleem . Globalisation. 5. Multinational Corporation (MNCs) and Transnational Corporations (TNCs). 1st Edition). EMI. Francis Cherunilam – Business Environment. New Economic Policy. 8th Edition). The changing dimensions of these laws and their impact on business. Debit and Credit Cards. Stock Exchange-BSE-NSE. 3rd Edition). 2. Technological and Global environment. trends and practical uses-Recent technological developments in Indian Banking (ATM. Consumer Protection Act.Business Environment Text and Cases (Tata Mc Graw Hill). Hours : 40 UNIT.MBA 021 : BUSINESS ENVIRONMENT Max. UNIT-II (8 Sessions) Overview of Political. Social Responsibility of business enterprises. EXIM policy. Policy with regard to small scale industries. 1st Edition) 4. Financial Sector reforms. Global Competitiveness. Environment Scanning: meaning. FDI policy. the monetary policy and fiscal policy. Narasimhan Committee Recommendations. banking structure reforms. UNIT-IV (12 Sessions) E-Banking in India-objectives. Industrial Policy in recent years. An introduction to MRTP.Economic Environment of Business (Himalaya Publishing House. Paul Justin .I (8 Sessions) The concept of Business Environment. Suggested Readings: 1. EFT) Consumerism. Concepts of Mixed Economy. UNIT-III (12 Sessions) Philosophy and strategy of planning in India.Business Environment (Excel Books. SEBI Act. Legal.Business Environment (Pearson. Socio-cultural. Interaction between internal and external environments. 16 .

1932 Definition of Partnership and its essentials. 1881 Definition and characteristics. Consideration. Capacity to Contract. 1872 Definition of a Contract and its essentials. Right of Unpaid Seller against the Goods. UNIT II (12 SESSIONS) Partnership Act. Passing of Property. Penalties and Offences. Digital Signature Certificates. Directors: Their powers and duties. Winding up.MBA 022 : BUSINESS LAWS Max. Presumption. Electronic Governance. Avtar Singh . UNIT III (10 SESSIONS) Negotiable Instrument Act. 7th Edition). Discharge of a Contract by performance. Contract of Indemnity and Guarantee. Prospectus. Duties of Subscribers. Sale of Good Act. Enforcement of orders and Penalties. Legality of object. Redressal Machinery under the act. Crossing of Cheques.Business Law Including Company Law (New Age International Publisher. Noting and Protest.Principles of Mercantile Law (Eastern Book Company. Damages for breach of a contract. Kinds of negotiable instruments.Offer and Acceptance. Articles of Association.Business Law (Vikas Publication. Relevant Acts 17 . 13th Edition) 2. . Breach. Quasi contracts. 4. Registration of Firms. Gulshan J. Formation of a valid Contract . Digital Signature. Bouncing of Cheques. Procedure for complaints under the act. Promissory Note. Agency. Attribution. Bailment and Pledge. Remedies for Breach. 2000 Definition. Remedies. Sense Electronic Records and Sense Digital Signatures. The Information Technology Act. Acknowledgment and Dispatch of Electronic Records. Presentment. 1956 Nature and Definition of a Company. Rights and Duties of Partners : Types of Partners. 1956 Aims and Objects of the Act. Registration and Incorporation. 1930 Definition of a Contract of Sale. Regulation of Certifying Authorities. Kuchhal M. . Dissolution of firms. Conditions and Warranties. Discharge from Liability. Companies Act. Suggested Readings 1. Minor as a partner. Hours : 40 UNIT 1 (10 SESSIONS) Contract Act. Meetings. Free consent. Kinds of Companies. Doctrine of Implied Authority. 4th Edition) 3. Bill of Exchange and Cheques. UNIT IV (8 SESSIONS) Consumer Protection Act.J. Negotiation. Appeals.C. Impossibility and Frustration. Memorandum of Association. Holder and Holder in due course.

Types of Data: Secondary and Primary. Types of Questions.C . Suggestions and Recommendations to the Concerned Persons. Various Types of Sampling Techniques. Panneer Selvam . Check Questions. Cooper and Schindler . Research Design : Various Methods of Research Design. UNIT II (8 Sessions) Collection of Data: Concept of Sample. Editing and Tabulation of Data.Research Methods for Business students (Pearson Education. 2004) 18 . 9th Edition) 2. Process of Research: Steps Involved in Research Process. Measure of Dispersion and their Advantages.MBA 023 : RESEARCH METHODOLOGY Max. Problems and Precautions to the Researchers. 2nd Edition. Application and Analysis of Variance (ANOVA). Bibliography and Annexure in the Report : Their Significance.Research Methodology (Prentice Hall of India. 4th Edition) 6. Use of SPSS in Data Analysis. Suggested Readings: 1. 2nd Edition. Hours : 40 UNIT I (16 Sessions) Introduction: Concept of Research and Its Application in Various Functions of Management. Saunders . Determination and Selection of Sample Member. Beri G. Types of Business Problems Encountered by the Researcher. Types of Research.Business Research Methods (Tata Mc Graw Hill. Drawing Conclusions. Sequencing of Questions. Precautions in Preparation of Questionnaire and Collection of Data.Research Method for Behavourial Sciences (Cengage Learning) 5. Measurement and Central Tendency. Various Methods of Collection and Data. Preparation of Questionnaire and Schedule. UNIT III (10 Sessions) Analysis of Data: Coding. Sample Size and Sampling Procedure. Various Kinds of Charts and Diagrams Used in Data Analysis: Bar and Pie Diagrams and their Significance. Precautions in Preparing the Research Report. Kothari C R – Research Methodology Methods & Techniques (New Age International Publishers. 2007) 3. UNIT IV (6 Sessions) Report Preparation: Types and Layout of Research Report. Length of Questionnaire. Edition 2008) 4.Marketing Research (Tata Mc Graw Hill. Gravetter .

Decision tree approach and its applications. 3rd Edition). Assignment model: Algorithm and its applications. Two-person zero-sum game.Uses.MBA 024 : OPERATIONS RESEARCH Max. Unit IV (12 Sessions) Queuing Theory: Characteristics of M/M/I Queue model. Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines. Odds Method.An Introduction (Prentice-Hall. 3rd Edition) Kapoor V. n Jobs and Three Machines. Two jobs and m . sensitivity analysis. duality. Replacement Problem: Replacement of assets that deteriorate with time. Decision-making environments:. Applications of Queue model for better service to the customers. Hours : 40 Unit I (6 Sessions) Operations Research:.Quantitative Techniques in Management (Tata McGraw-Hill.Operations Research (S. Saddle Point. 2nd edition). Unit II (16 Sessions) Linear programming: Mathematical formulations of LP Models for product-mix problems. SUGGESTED READINGS: 1) 2) 3) 4) 5) Vohra . Unit III (6 Sessions) Game Theory: Concept of game. Project Management: Rules for drawing the network diagram. uncertainty and risk situations. Application of Poisson and Exponential distribution in estimating arrival rate and service rate. Scope and Applications of Operation Research in managerial decision-making. 2003. 4th Edition) 19 . Dominance Method and Graphical Method for solving Mixed Strategy Game.Operations Research . Transportation problem: Various methods of finding Initial basic feasible solution and optimal solution.Machines Problems. Taha Hamdy . Chand. Crashing of operations. replacement of assets which fail suddenly. . Kothari .Operations Research (Pearson.Quantitative Techniques (Vikas 1996. 7th edition) Sharma J K . graphical and simplex method of solving LP problems.K. Applications of CPM and PERT techniques in Project planning and control.Decision-making under certainty. Pure and Mixed Strategy Games.

R J – Production and Operations Management (Prentice-Hall. master production schedule. EOQ. Production Cycle. Product Design. ISO 9000-2000 clauses. Plant Location. 2000. Scheduling types & principles. Unit-IV (10 sessions) Basic concepts of quality. 1997. Box. coverage. Exponential smoothening. Deming’s 14 principles. Quality improvement and cost reduction.7QC tools and 7 new QC tools. SUGGESTED READINGS 1) Adam Jr Everetl E. coverage QS 9000 clauses. Juran’s quality trilogy.Jenkins Method.Production and Operations Management (Tata McGraw-Hill. Layout Planning. dimensions of quality.FSN analysis. Work Measurement. Process. 2000) 4) Johnston R et al – Cases in Operations Management (Pitman. Unit –II (10 sessions) Forecasting as a planning tool. Quality circles. New Product Development. 1993) 5) McGregor D – Operations Management (McGraw-Hill.Operations Management (Palgrave. Responsibilities of Operations Manager.Production & Operations Management (Oxford University Press. Routing Decisions. VED. Monitoring and Controlling forecasting models. Unit-III (10 sessions) Production Planning techniques.Production and Operations Management (Vikas) 7) Haleem A. Six Sigma. 2004) 8) Bedi Kanishka . Productivity and Work study. Classification of operations. Total Productive Maintenance (TPM). Measurement of errors. Definition of production and operations management. Hours : 40 Unit –I (10 sessions) Operations Management – An overview. SED. PDCA cycle. Forecasting types and methods. 1960) 6) Morton . 5th Edition) 2) Chary . Inventory Management – Objectives. 2nd Edition) 20 . Method study.Production and Operations Management (Galgotia books. Factors. Inventory control techniquesABC. Line of Balance. 9th Edition) 3) Hill T.MBA 025 : PRODUCTION & OPERATIONS MANAGEMENT Max.

Reconciliation of Cost and Financial Accounting. and Overhead Variance. strategies and applications of each. Kishor – Cost & Management Accounting (Taxmann. 3rd Ed. 2004.Management Accounting: Principles and Practice (Vikas. 2000. Production Budget. Transfer Pricing : concept. Cost Management. 1987. Unit III (10 Sessions) Budgeting: Concept of Budget. Target Costing & Life Cycle Costing : concept. Differential Costing and Incremental Costing: Concept. Unit IV (12 Sessions) Responsibility Accounting & Transfer Pricing: Concept and various approaches to Responsibility Accounting. 1st Ed. 1st Ed. Elements of cost . preparation of Cost Sheet.) 6) Ravi M. Standard Costing: Concept of standard costs.) 4) Bhattacharyya S K and Dearden J . Sales Budget. Value Chain Analysis. cost center. 2002. Role of Cost in decision making. Comparison of Management Accounting and Cost Accounting. Unit II (10 Sessions) Marginal Costing: Marginal Costing versus Absorption Costing. 8th Ed. profit center and responsibility center and its managerial implications. Cost-Volume-Profit Analysis and P/V Ratio Analysis and their implications.MBA 026 : COST & MANAGEMENT ACCOUNTING Max.Accounting for Management (Vikas. Capital Expenditure Budget and Master Budget. concept of investment center.) 5) Sahaf M A . 12th edition) 2) Khan and Jain .Management Accounting (Vikas. uses and applications. 2000. Neo Concepts for Decision Making: Activity Based Costing. replacement. Hours : 40 Unit I (8 Sessions) Introduction: Accounting for Management. sales etc. buying etc.) 8) Arora M N – Cost and Management Accounting (Vikas. Preparation of Cash Budget. Materials Budget. types & importance .) 21 . Methods of Costing. 3rd Ed. establishing various cost standards. types of cost.) 7) Ravi M.) 3) Pandey I M . multi product pricing. Kishor – Advanced Management Accounting (Taxmann. SUGGESTED READINGS: 1) Horngren et al . replacement. 8th Ed. calculation of Material Variance. Labour and overheads and their Allocation and Apportionment.Introduction to Management Accounting (Pearson. Advantages and Limitations of Budgetary Control. Methods of calculation of these costs and their role in management decision making like sales.Materials. cost concepts. Static and Flexible Budgeting. Budgeting and Budgetary Control. Types of Budget. Labour Variance. Concept and uses of Contribution & Breakeven Point and their analysis for various types of decision-making like single product pricing. 1st Ed.Management Accounting (Tata McGraw-Hill. and its applications and implications.

potentiality of equity shares.) 2) Van Horne . Unit III (10 Sessions) Financing Decision: Long-term sources of finance. Gitman .Principles of Managerial Finance (Pearson Education. 2004.Financial Management and Policy (Pearson Education. Wealth maximization. Profit maximization vs.) 7) Lawrence J. Relevance and Irrelevance Theories of dividend decision : Walter’s Model. SUGGESTED READINGS: 1) Pandey I M . Overview of Working Capital Decision: Concept. components.) 3) Knott G . Cost of Capital : Cost of equity. 2004) 8) Ravi M.Financial Management (Palgrave. 2003. debentures and retained earnings. weighted average cost of capital and implications. preference shares. Risk and Uncertainty in Capital Budgeting. Functions of Finance Manager in Modern Age. Introduction to Working Capital Financing.Financial Management (Taxmann. debentures and bonds as sources of long-term finance. 3rd Ed. Concept. Factors affecting dividend decision. 1st Ed. Unit IV (12 Sessions) Dividend Decision: Concept of retained earnings and plough back of profits. 9) Damodaran – Corporate Finance –Theory & Practice (Wiley.Fundamentals of Financial Management (TMH. Process & Techniques of Capital Budgeting and its applications. 2004) 6) R P Rustagi . Concept and Approaches of capital structure decision : NI. NOI. Working Capital Management: Management of cash. 1st Ed.) 22 . Time Value of Money. EBIT-EPS Analysis & Indifference Points. inventory and receivables.Financial Management (Vikas.Financial Management (Tata McGraw Hill.Financial Management (Galgotia. 2000. Kishor . Gordon’s Model and Modigliani Miller Model. factors affecting working capital requirement. 9th Ed. 12th Ed. 2004) 4) Khan and Jain . scope and objectives of finance. Unit II (8 Sessions) Investment Decision: Appraisal of project. Financial decision areas. preference shares. Traditional and Modigliani Miller Approach. Risk and Return Analysis.) 5) Prasanna Chandra .MBA 027 : FINANCIAL MANAGEMENT Max. operating and combined leverage alongwith implications. Hours : 40 Unit I (10 Sessions) Introduction: Concept of Finance.). Leverage Analysis – financial. 2nd revised ed.

Procedures and Techniques including 360 degree Performance Appraisal. Human Resources Information system (HRIS): HR accounting and audit. Rao VSP – Human Resource Management. dismissal. Hours : 40 UNIT I (12 Sessions) Human Resources Management (HRM) : Meaning. Voluntary Retirement Scheme. The systematic approach to selection: the selection procedure. HRD Vs. principles and types. Transfer and Separation: Promotion – purpose. Personnel functions. Strategic Human Resource Management : Nature of Strategies and Strategic Management. Difference between HRM and Personnel Management. Bernardi – Human Resource Management (Tata McGraw Hill. UNIT IV (10 Sessions) Discipline and Grievance Procedures: Definition. Performance Appraisal: Definition. Transfer – reason. Purpose of appraisal.) 5. Prerequisites for an effective incentive system. Types and Scope of incentive scheme. processes and limiting factors. Dessler – Human Resource Management (Prentice Hall. purposes. Aswathappa K . HRM functions and objectives. 10th Ed. 2. retrenchment. Job Specification. Wage Policy in India – Minimum Wage. Strategy Formulation. Disciplinary Procedure.Human Resource and Personnel Management (Tata McGraw Hill. resignation. Fringe Benefits. and evaluation of process. Compensation Administration: Nature and Objectives of compensation. Grievance Handling Procedure. the design of application form. Ivansevich – Human Resource Management (Tata McGraw Hill. Human Resources Development in India: evolution and principles of HRD.) 4. selection methods. 5th Ed. UNIT II (8 Sessions) Human Resources planning: Definition. Promotion. recruitment procedures. 2nd Ed. Incentive Schemes in Indian Industries. Suggestion Readings : 1. 3. The systematic approach to recruitment: recruitment policy. Job Analysis – Job Description.) 23 . Separation – lay-off. Strategic Management Process – Environmental Scanning. implementation and evaluation. components of pay structure in India. Methods and issues of training and management development programmes. Nature and Scope. 4th Ed. UNIT III (10 Sessions) Training and Development: Purpose. Role of HR managers.). Incentive Payments : Meaning and Definition. 10th Ed. recruitment methods and evaluation.). importance and approaches of Industrial Relations.MBA 028 : MANAGING HUMAN RESOURCES Max. Job Evaluation. the offer of employment. Fair Wage and Living Wage. principles and types. Text and Cases (Excel Books. Evolution of HRM environment – external and internal. Industrial Relations: Nature.

logistics sub-system. 4.) 2.A Text Book of Logistics and Supply chain management (Macmillan. Chopra Sunil and Peter Meindl . Essential features. Key Issues in SCM. (Pearson. Sahay B. lead time reduction. 5th Ed. . Features and Implementation. SUGGESTED READINGS 1.Supply chain management (Pearson.) 3. benefits and case examples. functions of purchase department and purchase policies. 1st Ed. bullwhip effect in logistics. various costs associated with inventory.) . exercises –numerical problem solving . value and information). Krishnan Dr.Material Management. various EOQ models.A. ABC. (I.Supply Chain Management (Macmillan.M. . Agarwal D. Distribution and warehousing management. re-order point / re-order level fixation. Hours : 40 Unit I ( 8 Sessions) Introduction: Basic Concept & Philosophy of Supply Chain Management. inbound and outbound logistics. SDE / VED Analysis. Purchasing & Vendor management: Centralized and Decentralized purchasing. Unit III (12 Sessions) Inventory Management: Concept.Logistics and Supply Chain Management (Macmillan.MBA 031 : SUPPLY CHAIN MANAGEMENT Max. Logistics costs. Outsourcing-basic concept.) 24 . Unit IV (8 Sessions) Recent Issues in SCM : Role of Computer / IT in Supply Chain Management. Value Addition in SCM-concept of demand chain management.) 5. different models. 1st Ed. Use of mathematical model for vendor rating / evaluation. CRM Vs SCM. buffer stock (trade off between stock out / working capital cost).K.). single vendor concept.S. Unit II (12 Sessions) Logistics Management: Logistics as part of SCM.New Delhi.I. Gopal . Various flows (cash. management of stores. Just-In-Time & Kanban System of Inventory management. Benchmarkingconcept. 1st Ed. Raghuram G. accounting for materials. 3rd Ed.

OCP.Strategic Management: Concepts and Cases (Tata Mc Graw Hill) 7.J. . and Robinson J. Various Corporate Strategies: Growth/ Expansion. Strategic Management. 1st Ed. Strategic Information System. Porters Model: 5 Force and Porters Diamond Model.) 6. Scanning Functional Resources. Objectives. Role of Strategic Management in Marketing. HR and Global Competitiveness. and Athreya M.Cases in Strategic Management (Tata Mc Graw Hill. Portfolio Analysis. through Human Resource Management: through values and ethics.Business Policy and Strategic Management (Frank Brothers) 2. 2nd Ed. Finance. 1st Ed.MBA 032 : STRATEGIC MANAGEMENT Max. UNIT III (10 Sessions) SWOT Analysis. Glueck William F.Business Policy and Strategy (Prentice Hall of India) 8. Basic Concept of Strategic Management. . Kazmi Azar . Basic Model of Strategic Management.Jauch. UNIT IV (12 Sessions) Strategy Implementation through structure. Resource based approach. Value-Chain Approach. Impact of Internet and E-Commerce. SAP Scanning. Stages of corporate development. Strategic Alliances. Strategic Budget and Audit. Organization Life Cycle.Strategic Management (AITBS) 3.R. Management and Control. Strategic Decision Making. Wheelen Thomas L.R. Industry Analysis. Mergers & Acquisitions. UNIT II (10 Sessions) Environmental Scanning. Diversification. Case Study related to the Entire Syllabus. Vision. Suggested Reading: 1. Business Policy. . Corporate Parenting.) 5. TOWS Matrix. Thomson .B.. Pearce II John A. Hours : 40 UNIT I (8 Sessions) Introduction.Concepts in Strategic Management and Business Policy (Pearson Education. Hunger J.. Corporate Restructuring. Cliff Bowman . Strategic Choice. Functional Strategy. GE 9 Cell. Minichiello Robert J. David and Rangaragjan Krish . Corporate Analysis.Business Policty and Strategy (AITBS) 25 . Stability. Mc Kinsey’s 7S Model. and Curran J.B. Retrenchment & Combination Strategy.. Mission.) 4. Process of Strategic Planning. Lawrence R. Corporate Strategy. Competitive Intelligence ETOP Study. BCG Model. Activity based Costing. Mc Carthy D..Business Policy and Strategic Management (Tata Mc Graw Hill. Impact of globalization. and Richard B. Budhiraja S. .

Management Support System(MSS). Transaction Processing System(TPS). System Design. Using IT for Strategic Advantage: Business Process Re-engineering. Stair & Reynolds – Fundamentals of Information Systems (Thompson. Technology Ethics. Enterprise Collaboration System(ECS). Management Information System(MIS). Becoming an Agile Company. Artificial Intelligence(AI) . 12th Ed. 3rd Ed. Murdick.Management Information System (Tata Mc Graw Hill. Classification.) 2. Building a Knowledge Creating Company Unit III (10 Sessions) Developing MIS Systems: System Development Life Cycle.Business Ethics. Arora Ashok. Prototyping.) 3. Cross Functional Information Systems Unit II (10 Sessions) Role of MIS: Strategic Advantage with MIS.) 7. Improving Business Quality: Total Quality Management.Management Information Systems: Managing the Digital Firms (Prentice Hall. Bhatia Akshaya – Management Information System (Excel. The Value Chain and Strategic IS.) 4. Cyber Crime and Privacy Issues. 1st Ed. Feasibility Analysis.) 5. Customer Relationship Management (CRM). Laudon K C and Laudon J P . 3rd Ed.Management Information System (Tata Mc Graw Hill. Davis & Olson – Management Information System (TMH. Hours : 40 Unit I (12 Sessions) Introduction: Concept of Data and Information. Claggett – Information System For Modern Management (PHI. . Suggested Readings : 1. Security and Ethical Challenges Of IT. Expert System(ES). Applications Of Artificial Intelligence : Neural Networks. Testing. Creating a Virtual Company.) 6. Competitive Strategy Concept. Implementing Business Systems. System Analysis (DFD and ER Diagram). Investigation Phase. Executive Information System(EIS). Decision Support System(DSS). Virtual Reality . O’Brien James . 2nd Ed. 1st Ed. Operations Support System (OSS). Fuzzy Logical Control System.) 26 . Process Control System(PCS). Information Systems.MBA 033 : MANAGEMENT INFORMATION SYSTEM Max. Training. Ethical Responsibility . Jawedkar W S . 2nd Ed. Conversion and Maintenance Unit IV (8 Sessions) Applications: Enterprise Resource Planning (ERP). Documenting. Ross.

Role of Creativity in Copywriting Media Planning. Suggested Readings 1. IMC Management & Planning Model. Role of Advertising in Promotion Mix. Hawkins.Integrated Advertising. Purchasing Processes. Nature and Scope of Advertising. Social Class. Schiffman Leon G. Consumer Behaviour Models. Personality and Self Concept. Preparation and Choice of Methods of Advertising Budget.) 4. Reasons for Studying Consumer Behaviour. Promotion Mix. Environmental Influences on Consumer Behaviour: Culture. Motivation. Consumer Decision Process: Problem Recognition. Ethical and Social Issues in Advertising. Overview: Meaning. 9th Ed. and Kanuk Leslie Lazar . Role of E-Commerce in Marketing Communication. Advertising and Other Promotional Tools. Consumer Perception. 3rd Ed. Customer and Competitor Analysis. Subcultures. (Pearson Education.Advertising and Promotion. Consumerism.Advertising Management (Pearson/ Prentice Hall. Challenges in IMC.) 5. Marketing Communication. 2004) 27 . Role of Advertising in Natural Development. Consumer Learning. Best and Coney . IMC Promotion Mix. PostPurchase Behaviour. Copywriting. Promotion and Marketing Communication. Testing of Advertising Effectiveness. and Bitta Della . Belch MA and Belch GE . Factors contributing to IMC. Management of Advertising Agencies. Objectives of Marketing Communication. Search and Evaluation.An Integrated Marketing Communication Perspective (Tata Mc Graw Hill. STP Strategies for Advertising. Consumer Attitude Formation and Change.) 2. Personal Influences and Diffusions of Innovations. Process of Communication. Process of Advertising. Reference Group and Family Influences.) 6. Loudon D. 4th Ed.) 3.Consumer Behaviour (Tata Mc Graw Hill. Organization Buying Behaviour. Sponsorship: POP: Supportive Communication. Campaign Planning: Message Creation. Integrated Marketing Communication (IMC).MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max.Consumer Behaviour (Pearson/ Prentice Hall. UNIT IV (16 Sessions) Advertising Management.Promotion & Integrated Marketing Communications (Thomson. Batra Myers and Aker . 6th Ed.Consumer Behaviour (Tata Mc Graw Hill. Clow and Baack . 5th Ed. Understanding Consumer and Market Segments.L. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour. 9th Ed. Semenik Richard J . Participants in IMC. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour.) 7. UNIT III (8 Sessions) Communication.

2003) 5. Holt . Theory of Entrepreneurship. Hours : 40 Unit I (10 Sessions) Entrepreneurship: Definition of Entrepreneur. 1999) 7. Unit III (10 Sessions) International Entrepreneurship Opportunities: The nature of international entrepreneurship. 1999) 2. Culture.Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. Entrepreneurial motivation and Barriers. Project Planning: Evaluation. Synectics. Nature and Overview. Unit IV (10 Sessions) Family and Non Family Entrepreneur: Role of Professionals. Institutional support for new ventures: Supporting Organizations. Financial and Technical. Marketing. . Role of Woman entrepreneur. Venture Capital: Venture capital.Understanding Enterprise: Entrepreneurship and Small Business (Palgrave. Professionalism vs family entrepreneurs. Policies for SSIs. International versus domestics’ entrepreneurship. stages in entrepreneurial process. 6.Creativity in Organisations (Wheeler. Unit II (10 Sessions) Creativity and Entrepreneurial Plan: Idea Generation. Govt. Creative Performance.Entrepreneurship (Prentice-Hall.Strategic Management (Addison-Wesley. 1998) 3. Couger. C. 1999) 28 . Venture capital process. Financial Institutions and Small scale Industries. Classification of Entrepreneurship. Monitoring and Control segmentation. Jonne & Ceserani . Importance of international business to the firm. Creative Problem Solving: Heuristics. Functions of an Entrepreneur. Stages of economic development. Internal and External Factors. Hunger J D and Wheelen T L . Suggested Readings: 1. Value Analysis. Development of entrepreneurship. Brainstorming.MBA 041 : ENTREPRENEURSHIP DEVELOPMENT Max. Concept of Entrepreneurship. Dollinger M J . 4. Innovation. Incentives and facilities.Creativity and Innovation (IPP. Bridge S et al. Nina Jacob. Screening and Project Identification.Innovation & Creativity (Crest) 2001. Feasibility Analysis: Economic. locating venture capitalists.

Vedas. UNIT-IV (12 Sessions) Corporate Strategy: Global industrial competition. Bible and Quran) UNIT-III (10 Sessions) Ethics impact in Business: Ethical Issues in Capitalism and market systems.Ltd. 29 . Economic Reforms & Development (Oxford). patents.K. Social Responsibility of Corporates. The Indian Scene. Mergers and Acquisitions. 2007) 3) S. Corporate Disclosure and Investor Protection in India UNIT-II (10 Sessions) Values impact in Business: Indian Value System and Values. Promotional Strategies. trade marks. copy rights. Ramayana. Ethical theories and approaches. 2002) 2) Laura P Hartman Abha Chatterjee . Upanishads. Teaching from scriptures and tradition (Geeta. Supply Chain Management. Code of Corporate Practices. Corporate Governance and the Role of Board (BOD). Bhatia .Managing for Value (New Age International Publishers. Information Technology.S.Business Ethics and Managerial Values (Deep & Deep Publications Pvt. 2000) 4) Velasquez – Business Ethics – Concepts and Cases (Prentice Hall.MBA 042 : CORPORATE GOVERNANCE. Diversification. Hours : 40 UNIT-I (8 Sessions) Corporate Governance: Issues. Total Quality Management. 6) Mathur UC – Corporate Governance & Business Ethics (Mc Millan). Ethics and Information Technology. need of corporate governance code. Benchmarking. VALUES & ETHICS Max.Business Ethics (Tata McGraw Hill. Competitive Strategy. Ethics and human resource. Corporate Governance System Worldwide. Suggested Readings: 1) S. 6th Ed. Corporate Restructuring.) 5) Reed Darryl – Corporate Governance. Horizontal Organisation. Brand Building. Ethics and marketing. Ethics in finance. Mahabharata. Iyer . Ethics and social responsibility. Corporate Social Reporting. Intellectual property rights like designs.

Types of Training. Personality & Personal Effectiveness : Psychometric Theories – Cattele and Big Five.Personality: Classic Theories and Modern Research (Pearson) 6. 6th Ed. Approaches to Training Needs Assessment. Suggestion Readings : 1. TNA Cycle of Events.) 4. Evaluation of Training Programmes.Understanding Organizational Behaviour (Oxford. Understanding Process of Learning. UNIT IV (12 Sessions) Training Need Assessment: Determination of Training Needs. Personal Effectiveness.. Elizabeth B . 1st Ed.Carl Jung and MBTI.Personality Development (Tata McGraw Hill.Theories of Personality (Wiley-India Text Books. Udai Pareek . 1st Ed.Training & Development Concepts & Application (Ane Books. Friedman & Schustack . Johari – Window. Hurlock.) 5.Training for Development (Excel Books. Symbols of Self. Moulding the Personality Pattern. Transactional Analysis. Tapomoy Deb . Psychodynamic Theories .) 7..K. Evaluation of Personality : Sick Personalities and Healthy Personalities.Training for Development (Vistaar Publication.MBA HR 01 : PERSONAL GROWTH AND TRAINING & DEVELOPMENT Max. Hours : 40 UNIT I (12 Sessions) Personality : Meaning & Concept. 2nd Ed. UNIT II (8 Sessions) Personality Determinants : An overview of Personality determinants. Personality Patterns. Hall Calvin S.) 2. Persistence & Change. Lynton & Pareek . Methods of conducting Training. Developing an Integrated Approach of Learning in Training Programme. Need and Importance of Training.) 3. 4th Ed.et al . 2nd Ed. . Role. Designing Training Programmes. Sahu R. UNIT III (8 Sessions) Training : Concept.) 30 .

Factories Act. 1st Ed. Labour problems : Discipline and misconduct.D. Absenteeism. Venkata Ratnam – Industrial Relations (Oxford. problems of Trade Unions. .) 31 .Industrial Relations. objectives. Payment of Gratuity Act. Grievance Handling Procedure. concept. 2000. Suggested Readings : 1. Sinha . Mamoria CB. International Dimensions of IR. Workers’ participation in management. Evolution of IR in India . Hours : 40 UNIT I (6 Sessions) Overview of Industrial Relations : Concept of Industrial Relations. Payment of Wages Act. Human Resource Management and IR. Labour turnover. 1st Ed. Important Provisions of Employees’ State Insurance Act. ILO in IR. UNIT II (12 Sessions) Trade Unionism : Trade Union : origin and growth.) 5. Employers’ Organisation. Workmen’s Compensation Act.) 3. Employees Provident Fund Act.Dynamics of Industrial Relations (Himalayan Publications.MBA HR 02 : INDUSTRIAL RELATIONS AND LABOUR ENACTMENTS Max. UNIT III (6 Sessions) Technological Change in IR-Employment issues. 2006. Trade Union Response. Management Strategy.Management Approaches.) 2. 2nd Ed. 15th Ed. functions and role of Trade Unions in collective bargaining. Role of State. Objectives of IR. Srivastava SC . 4th Ed. unions in the era of liberalization. unions after independence. UNIT IV (16 Sessions) Labour Legislations: Industrial Dispute Act. Gankar . Mamoria. Trade Union. Singh B. Trade Unions and Labour Legislation (Pearson Education.Industrial Relations (Excel. Nature of Industrial Relations.Industrial Relations and Labour Laws (Vikas. Integrative Approaches to HRM.) 4.

Teams and Their Leadership. Ginnett.Effective Team Work (Excel Books. Curphy . Contingency Theories of Leadership. Assessing Leadership & Measuring Its effects. Building High Performance Teams. Yukl G . Advanced Leadership Skills.) 3. Concepts and Myths about Leadership.Leadership (Crest Publishing House) 32 . Leadership Behaviour.MBA HR 03 : TEAM BUILDING & LEADERSHIP Max. Hours : 40 UNIT I (10 Sessions) Leadership – Meaning. 1st Ed. Ginnetts Team Effectiveness Leadership Model.) 2. Hughes. Group Size.Leadership in Organisations (Pearson.) 4. UNIT IV (10 Sessions) Leadership Skills – Basic Leadership Skills. 6th Ed. Followers and situation. UNIT III (10 Sessions) Groups. Components of Leadership. Enhancing The Lessons of Experience (Tata Mc Graw Hill. Stages of Group Development. Teams – Effective Team Characteristics and Team Building. Team Building for Work Teams. Leadership Traits. Group Cohesion. Groups – Nature. West Michael . Leadership and Values.Leader. Group Norms. Sadler Philip . UNIT II (10 Sessions) Focus on the Leader – Power and Influence. Suggested Readings : 1. Group Roles. Building Technical Competency. Leadership and Change.Leadership. 5th Ed.

Suggested Readings : 1.Counselling Skills for Managers (PHI. Characteristics. Oxford. Singh Kavita . Hours : 40 UNIT I (12 Sessions) Negotiation: Nature. 6th Ed.) 5. SL Rao.Netgotiation (Tata Mc Graw Hill.L. Rao S. .) 7. Lewicki. Strategy and Tactics of Integrative Negotiation. Patternson .) 6. Excel Books pp. 2nd Ed.) 4. Rao S N .Role Negotiation at Bokaro Steel Plant (Understanding Organizational Behaviour.Negotiation Made Simple (Excel Books. Cognition and Emotion Communication: What is communicated during negotiation and how people communicate in Negotiation. Saunders & Barry . A Multi theoretical Integrative Approach. Case I . Modern Trends in Counselling – Trends. 1st Ed. 196-197). 5th Ed. Approaches to Counselling: Behaviouristic.Negotiation Skills for Managers (Tata Mc Graw Hill. Welfel.30-35 and pp. Strategy and Planning for Negotiation. Role of a Counsellor and Model of Conselling.Understanding Organisational Behaviour (Oxford) – for case in Unit II. Cohen S . Second Edition Page 410-415). By Udai Pareek. 1st Ed.) 3.MBA HR 04 : NEGOTIATION & COUNSELLING Max. UNIT IV (8 Sessions) Emergence & Growth of Counselling: Factors contributing to the emergence. Strategy and Tactics of Distributive Bargaining.Counseling and Guidance (Tata Mc Graw Hill. 1st Ed. UNIT II (12 Sessions) Negotiation Sub processes: Perception. 33 .The Dabhol Debacle ( Negotiation Made Simple. Best Practices in Negotiation – Fundamental Structure of negotiation and BATNA.The Counselling Process. Pareek Udai . Influence of Culture on Negotiation: Case II .) 2. UNIT III (8 Sessions) International and Cross Cultural Negotiation: Context and Concept. Humanistic Approaches and Rogers Self Theory Counselling Process : Steps in Counselling Process. (Thomson India.

1st Ed. Paradigms in Services Marketing. Govind Apte . Process of Operations and Delivery of Services. Marketing of Telecom/ Insurance Services. Marketing Mix Strategies with Special Reference to Credit Cards.Services Marketing: People. Principal Driving Force in Global Marketing of Services. Services Promotions.Service Marketing (Macmillian. 2nd Ed. Woodruff Helen . Targeting and Positioning of Financial Services. Home Loans. Segmenting. Segmentation and Zone of Tolerance. Service Product Planning. UNIT IV (8 Sessions) Services in Global Perspective: International Marketing of Services Recent Trends. Payne Adrian . Services Distributions.) 7. Devising Financial Services. UNIT III (8 Sessions) Marketing of Financial Services: Deciding the Service Quality. Targeting and Positioning of Services UNIT II (16 Sessions) Services Marketing Mix: Augmented Marketing Mix. Baron S and Harrisk . Technology and Strategy (Pearson Education. 1st Ed. 5th Ed.MBA MK 01 : MARKETING OF SERVICES Max. Understanding Customer Expectations and Zone of Tolerance.Services Marketing (Tata Mc Graw Hill.) 3. Rama Mohana Rao . Services Strategy and Organizing for Global Marketing. Role of Technology in Services Marketing. Service Pricing Strategy.Services Marketing: Text and Cases (Palgrave. Zeithaml .) 2. Understanding the Customer Expectations.) 5. Developing the Service Product/ Intangible Product. Key Decisions in Global Marketing.Services Marketing (Oxford University Press) 34 . Suggested Readings: 1. Physical Evidence: Role of Communication in Service Marketing. 3rd Ed. (Person Education.) 4. Service Marketing System: Service Quality. Hours : 40 UNIT I (8 Sessions) Introduction: Difference between Product and Services Marketing.Services Marketing. Characteristics of Services Classification of Services. People and Internal Communication. Love lock Christopher . Importance of Customer Relationship Management : Specific for Service Industry.The Essence of Service Marketing (Prentice Hall of India) 6. Insurance and Banking.

Objective of Sampling. Process of Marketing Information System.Marketing Research (Tata McGraw Hill. Application of Marketing Research. Rank Correlation. Drawing Conclusions. Need for Marketing Information System. Components of Marketing Information System. 4th Ed. Difficulties in Applying the Scientific Method to Marketing. Luck and Rubin . Tull & Hawkins . Difficulty of Measurement. Distinction between Scientific and Non-Scientific Method. Attitude Scales: The Concept of Attitude.) 5. UNIT III (8 Sessions) Measurement and Scaling: Types of Scales. Giving Suggestions and Recommendation to the Concerned Persons. Advantages & Disadvantages of Primary Data & Secondary Data. 9th Ed. Green Paul E. Analysis and Estimation. SUGGESTED READINGS: 1. Byod & Others . Limitation of Marketing Research. Development of Marketing Measures. Precautions in Preparation of Questionnaire & Collection of Data.Marketing Research: Measurement & Method (Prentice Hall of India. Objective of Marketing Research. and Iacobuce Dawn . General Procedure in Attitude Scaling. Hypothesis Testing. 5th Ed. Precautions in Preparing the Research Report. UNIT IV (10 Sessions) Data Processing. Primary and Secondary Data: Methods of Collecting Primary Data. Component of Attitude.) 35 .Marketing Research (Prentice Hall of India.) 3. 6th Ed. Marketing Research Process UNIT II (8 Sessions) Research Design: Various Method of Research Design.Marketing Research (All India Traveler Book Seller) 2. Difference between Probability and Non-probability Sampling. Analysis of Variance. Basic Methods of Collecting Data: Questionnaire Method / Observation Method -Advantages & Disadvantages. Marketing Information System : Concept. UNIT V (4 Sessions) Report Preparation: Types and Layout of Research Report. Rating Methods. 2nd Ed. Hours : 40 UNIT I (10 Sessions) Introduction: Definition of Marketing Research. Essentials Characteristics for Selecting Secondary Data.) 6.. 7th Ed. Scientific Method in the Physical Sciences and Marketing.) 7. Methods of Observation. Limitations of Attitude Measurement. Sampling: What is Sampling. Bibliography and Annexure in Report. Nargundkar . Churchill Gilbert A.Marketing Research Methodological Foundation (Cengage Learning. Correlation. Important Experimental Research Designs. Determining Sample Size. Problem Associated with Sampling. Bi-variate Analysis: Chi square. .MBA MK 02 : MARKETING RESEARCH Max.Marketing Research (Tata McGraw Hill. Regression Analysis.. Tull Donald S. Marketing Research during different phases of the administrative process. Various Techniques of Sampling.Essence of Marketing Research (Cengage Learning) 8.) 4. Selected Attitude Scales. Steps in Sample Design. Zikmund and Babin Barry J. Advantages & Disadvantages of Different Techniques of Sampling. and Albaum Gerald . Scientific Method of Investigation : Scientific Method. Criteria for a Good Scale. Sources of Error.Research for Marketing Decisions (Prentice Hall of India. William G. Beri .

) 5. Donaldson B . UNIT III (8 Sessions) Introduction to Distribution Management: Concept of Distribution Channel. Designing the Structure and Size of Sales Force. Formulating Selling Strategies. Cundiff Edward W. Recruitment and Selection of Sales Force. Suggested Readings 1. Primary Distributors. Concept of Personal Selling.Sales Management : Theory and Practice (Palgrave) 2. UNIT II (10 Sessions) Sales Force Management: Organising the Sales Force. Sales Management and Salesmanship. Strategies and Cases (Pearson Education. and Anderson E . Spiro . Channel Conflicts and their Resolutions. Evaluation and Analysis. Sales Contests. Specialized Distributors and Participants. Hours : 40 UNIT I (14 Sessions) Introduction: Selling as a Part of Marketing. Designing Sales Territories and Sales Quota. Techniques of Sales Forecasting. The Ones of Personal Selling. Preparation of Sales Budget.Selling and Sales Management (Pearson Education) 3. Jobber David and Lancaster Geoff . Analyzing Market Demand and Sales Potential. Distributors: Policies and Strategies.Sales Management: Decisions.P . Rosenbloom – Marketing Channels (Cengage Learning. Stern Louis W. Role of Sales Manager. and Govoni Norman A.Sales Force Management (Tata Mc Graw Hill. Johnson and Marshall .) 6. Still Richard R. 11th Ed. Goals in Sales Management: Goal Setting Process in Sales Management. EL-Ansary A. Qualities of a Successful Salesman.) 36 . 6th Ed. Importance of a Channel. 7th Ed. Training the Distributors Sales Team. Training and Compensating the Sales Force. 5th Ed.) 7..MBA MK 03 : SALES AND DISTRIBUTION MANAGEMENT Max. Sales Management Process. Distributors Selection and Appointment. Types of Channels. Coughlan A. Process of Personal Selling. 8th Ed.. UNIT IV (8 Sessions) Channel Management: Forces of Distributing Systems.I.Sales Force Management (Tata Mc Graw Hill. Leading and Motivating the Sales Force.T.Marketing Channels (Prentice Hall of India.) 4.

4th Ed. Web. UNIT III (8 Sessions) Managing Retail Business: Retail Organization and HRM. Type of Retail Outlets. 5th Ed.) 5. Retail Planning. Development and Control. Dunne Patrick M. and Griffith David A .R . Financial Dimensions. Gibson . Focusing on the Consumer. Suggested Readings: 1. Communicating with Customers. Learning.Functional Principles & Practice (Jaico Publications. Perceptions of Service Quality. Visual Merchandising and Atmospherics. Strategic Planning.) 37 . The External Store. Development and Implementing Plans. Cox Roger and Brittain Paul . The Customer and Retail Business: Knowing your Customers. Structural Change. Managing Retail Services. Targeting Customers and Gathering Information. Market Structure. UNIT II (10 Sessions) Situational Analysis: Retail Institutions by Ownership. Building and Sustaining Relationships.J.Retailing: An Introduction (Pearson Education.MBA MK 04 : RETAIL MANAGEMENT Max. Retail Organisation and Operations Management. Shopping at World Stores. Promotional Strategies used in retailing. International Retailing: Internationalization and Globalization. Definition and Concept. Lusch Robert F. Business and International Management. Newman and Cullen . Nonstore-based and other Forms of Non Traditional Retailing. Berman B and Evans J. Service Characteristics. Store Design and Layout. Vedmani G. Retail Institutions by Store-based Strategy-Mix. Display. Newman A. Hours : 40 UNIT I (8 Sessions) Overview of Retailing Environment and Management: Retailing. Functions of Retailing Driving Forces for Retailing. The Store and its Image. Motivation and Perception. 9th Ed. Michael Levi M and Weitz BW .) 6. Attitude. 1st Ed.Retail Management . Mapping Out Society.Retail Management (Pearson Education. Culture. People in Retailing..) 3. Merchandise Management Retail Pricing. 1st Ed..) 4.Retailing (Cengage Learning. Going International. and Cullen P . Branding.Retailing Management (Tata McGraw Hill.Retailing (Cengage Learning. Choosing a Store Location: Trading Area Analysis. Internal Store. UNIT IV (14 sessions) Delivering the Product: Retail Information Systems. The Internalization Process.) 7. 5th Ed.) 2.Retailing : Environment and Operations (Vikas. 1st Ed. Site Selection.

choice of securities. factoring. I.K. credit period.Financial Management (TMH. 5th Ed. determination of potential credit policy including credit analysis. with reference to Government policies.) 38 .Financial Management (Vikas. 9th Ed.Working Capital Management (Excel) 2.Classification. overdrafts. credit standards. order point etc. trade credit. accounts payable. Benefits of holding inventory. reasons for holding marketable securities. Profitability–Liquidity trade-off. Unit III: Management of Receivables & Inventory (12 Sessions) Receivables: Nature & cost of maintaining receivables.Working Capital Management (Himalaya. Working Capital Cycle. mechanism and cost-benefit analysis of alternative strategies for financing working capital : accrued wages and taxes.Aggressive & Defensive. objectives of inventory management. bank loans. commercial papers. Cash Management Models.Financial Management (Taxmann. certificates of deposit. Ravi M. etc. Scope and Definition of Working Capital. Periasamy. etc. secured term loans. Marketable Securities: Concept. policies for managing accounts receivables. Dheeraj Sharma . Overview of Working Capital Management Unit II : Management of Cash and Marketable Securities (8 Sessions) Meaning of Cash. Rangrajan and Mishra .M. bill discounting. Working Capital Policy . Kishore .) 4. Hours : 40 Unit I : Introduction to Working Capital (10 Sessions) Nature.) 7. objectives of cash management. factors affecting size of receivables. 2007) 3. Techniques of Inventory Management . Bhalla . . Cash Management: basic strategies. Motives for holding cash. P . objectives of receivables management.Working Capital Management (Anmol) 5. Assessment and Computation of Working Capital Requirement. techniques and processes. types. risks and costs associated with inventories. Khan & Jain . Inventory Management: Minimizing cost in inventory. SUGGESTED READINGS 1. Collection Policies. Cash Management Practices in India. Credit Management in India. 6th Ed. 2005) 6.MBA FM 01 : MANAGEMENT OF WORKING CAPITAL Max. alternative strategies. Inventory: Need for monitoring & control of inventories. credit terms. V. Pattern and sources of Working Capital Financing in India. compensating balances .Working Capital Management –Theory & Practice (Himalaya. short term credit. Unit IV: Working Capital Financing (8 Sessions) Need and objectives of financing of working capital. Pandey. factors determining cash needs. order quantity. Cash Budget.

Stock Exchange and New Issue Markets . calculation. industry and company analysis Valuation of Debentures/Bonds : nature of bonds. Nature of Stock Markets: EMH (Efficient Market Hypothesis) and its implications for investment decision. 1st Ed. valuation.their nature.Security Analysis and Portfolio Management (Vikas.) 4) Pandian P . 2008) 2) Fischer and Jordan . calculation of beta. Investor Protection. Beta as a measure of risk. Unit II (14 Sessions) Risk & Return : Concept of Risk. Marcus & Mohanti . Term structure of interest rates. Kane. 6th Ed. Measures of risk and return.) 5) Bodie. Equity Valuation Models. trading.Investment Analysis and Portfolio Management (Pearson Education. Unit IV (8 Sessions) Portfolio Management and Performance Evaluation: Performance evaluation of existing portfolio.Investment Analysis and Portfolio Management (Tata Mc Graw Hill. Portfolio Management and Mutual Fund Industry SUGGESTED READINGS: 1) Chandra P . Trading of securities: equity and debentures/ bonds. Capital market theorem. Finding alternatives and revision of portfolio. 39 . Bond theorem. Valuation of Equity: Nature of equity instruments.). Sharpe and Treynor measures. Hours : 40 Unit I (08 Sessions) Overview of Capital Market: Market of securities. Selection of Portfolio: Markowitz’s Theory. Single Index Model. 1996. systematic and unsystematic risk components. Approaches to Equity Valuation: Technical Approach – overview of concept & tools used and Fundamental Approach – economy. CAPM (Capital Asset Pricing Model) and Arbitrage Pricing Theory. trade off. Duration. Unit III (10 Sessions) Portfolio Analysis and Selection: Portfolio concept. Regulatory Mechanism: SEBI and its guidelines. Portfolio risk and return. Valuation of Derivatives(Options and futures): concept.Security Analysis and Portfolio Management (Prentice-Hall. valuation.MBA FM 02 : SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Max. structure.Investment and Indian Perspective (TMH. functioning and limitations. 1st Ed. 6th edition) 3) Ranganatham .

Securitization of Auto loans and housing loans. Management of capital funds. 2003) 6) Gurusamy R .Financial Services (Tata Mc Graw Hill.IDBI. Regulation of money and credit. working and uses of each. Forfeiting. Monetary and fiscal policies. Asset Liability Management . Liquidity Management. 3rd Ed.) 40 .R. Financial Sector Reforms in India. working and strategies for commercial viability. IFCI. Insurance & Mutual Fund organisations Their status. determination of commercial interest rates: fixed and floating. banking sector reforms. Unit II : Management of Commercial Banks (10 Sessions) Banking Industry in India. Discounting and Re Discounting Of Bills. NABARD. types. scope and importance etc. Size and scope. Strategies for making commercial banks viable.performing assets.differences and implications for the business. Unit IV : Management of Financial Services (10 Sessions) Leasing and Hire Purchase: Industry. Consumer Credit and Plastic Money – concept. constituents. working and strategies for commercial viability . Evaluation of Lease transaction. Unit III : Management of Non-Banking Financial Institutions (10 Sessions) Securitisation : concept.) 2) Khan M Y . DFIs in India . NBFCs Their status. Other financial services: Factoring. 3rd edition.Foundations of Financial Markets and Institutions (Pearson Education. SUGGESTED READINGS: 1) Fabozzi .Gap analysis. ICICI. Parties involved.MBA FM 03 : MANAGEMENT OF FINANCIAL INSTITUTIONS AND SERVICES Max. Hours : 40 Unit I : Introduction (10 Sessions) Financial System and Markets: Constituents and functioning. Overview of Foreign Exchange Market.M & Nigam Divya . 1st Ed. Securitisation in India. Overview of Financial Services: nature. RBI – Role and functions.capital adequacy norms.Indian Financial System (Vikas.Financial Services & Markets (Thomson. 2003) 5) Srivastava . nature. 2004) 4) Bhole L M .Financial Institutions and Markets (Tata McGraw-Hill. Techniques of regulation and rates. RRBs. Hire purchase and lease . Management of Non.Management of Financial Institutions (Himalaya. 1998) 3) Machiraju H R . Types of lease and their implications. scope and their implications. State Level Institutions . types.

Valuation of assets. Objectives of Tax Management. Residential status.MBA FM 04 : TAX PLANNING AND MANAGEMENT Max. Tax planning regarding Employees Remuneration.Indirect Taxes – Law & Practice (Taxmann. Profits & Gains of Business. 5) Singhania V K .Tax Planning by Reports (Taxmann. Previous Year. Unit IV (8 Sessions) Central Excise Act 1994 and Excise planning. Assessee – types.Public Finance (Vikas. Tax Planning. Customs Act and Customs Duties Planning (Working Knowledge required) Consumer Protection Act 1962 and Customers planning. Tax Avoidance & Tax Evasion.Direct Taxes. Review. . Filing of returns. Assessment Year.) 6) Datey V. Appeals. (Working knowledge is required for these).) 2) Lakhotia R N . Income from House Property.S. Revision and Rectification. 1999. 40th Ed. Tax appeals. Tax planning for depreciation. Law & Practice (Taxmann. SUGGESTED READINGS: 1) Bhatia H L . Treatment of losses & unabsorbed items. Revision & Review. Wealth tax on closely held companies. 9th Ed. Hours : 40 Unit I (10 Sessions) Nature and Scope of Tax Planning: Nature. Unit II (10 Sessions) Tax on Individual Income – Computation of tax under the heads of Salaries. 1978). Tax deductible at source Unit III (12 Sessions) Corporate Income Tax: Tax concessions and incentives for corporate decisions. Non-resident Indians. Capital Gains & Income from Other Sources.Income Tax Law & Practice (Vishwa Prakashan) 4) Santaram R . Tax and business reorganizations: merger and amalgamation. Carry forward and set off losses.How to Save Wealth Tax (Vision Book 2001. 20th Ed.) 41 .) 3) Prasad Bhagwati . Assessment. 20th Ed.

Modern Database Management (Pearson Education.Fundamentals of Database Systems (Pearson Education. PL/SQL structure.Creating Tables. Unit IV (8 Sessions) Database Utilities. Data Models. Inserting Rows.Database Management System (Tata Mc Graw Hill. Procedures. Hours : 40 Unit I (10 Sessions) Introduction to Database. Advantages of DBMS.Database Systems (Palgrave. Functional Dependencies. 5) Navathe E . SUGGESTED READINGS: 1) Beynon -Davies P. Organisation of Database. Cursor. Introduction to data mining & Data Warehousing. 2003. Physical Database Design. Decomposition of Relation Schemes. Entity-Relationship Model. 1996).Database Management System (Vikas. 2003) 2) Hoffer . Normalisation.MBA IT 01 : DATABASE MANAGEMENT SYSTEM Max. Unit II (10 Sessions) Relational Database Design : Integrity Constraints. Relational Data Model. Oracle. 3rd Ed. Object/Basic Database Administration/ Remote Data Access. Indexes & Sequences. Security. Knowledge Extraction through Data Mining. Components of Database Management Systems. Hierarchy Data Model. Functions & Package. Views. Network Data Model. 6th edition) 3) Alexis and Leon . Unit III (12 Sessions) Structured Query Language. Semantic Data Model. Applying column constraints.) 42 . Triggers. Snapshots.) 4) Majumdar and Bhattacharya .

Object Oriented Analysis (OOA) and Object Oriented Design (OOD). Cryptography and authentication. Implementation.) 3. Needs Identification. UNIT-III (8 Session) Tools of Structured Analysis : Data Flow Diagram (DFD). Information Security Policy. Characteristics of a System.Dimensions of Planning. Hours : 40 UNIT-I (10 Session) Systems Concept. Internet Security Standards Suggested Readings: 1. Post Implementation Review and Maintenance. Analysis. Intrusion Detection Risk Management. Types of Attacks. Decision Tree & Decision Table. 2nd Ed. 1st Ed. Investigation. Managing Risk. Process Modeling : Structured English. Entity Relationship Diagrams. Elias M Awad – SAD (Galgotia Publication. 2nd Ed. UNIT-II (10 Session) Systems Planning and Investigation: Basis for Planning in Systems Analysis . UNIT-IV (12 Session) Basics of Information Security. Data Dictionary. System Development Life Cycle. Virus Control.Feasibility Report. Hackers. Creating a secure environment. Determining the User's Information Requirements. Initial Investigation.) 2.MBA IT 02 : SYSTEM ANALYSIS & DESIGN AND SOFTWARE ENGINEERING Max.) 43 . Disaster Recovery Plan. 1st Ed. Feasibility Considerations.E-commerce –Security. Risk Management and Control (TMH. Overview of Risks associated with Internet. Viruses. Feasibility Study. Types of Systems. Steps in Feasibility Analysis . Decision Support System.) 5. Ankit Fadia -Encryption-Protecting your Data (Vikas Publication. Design. Elements of System. Kenneth E Kendall and Julie E Kendall – SAD (PHI Publication.) 4. Grienstein and Feinman. 7 Ed. Singh B –Network Security (PHI Publication.

) 44 . Virtual Private Network. ATM.Computer Networks (Prentice-Hall. Frame Relay. Hamming codes. FSK. ASK. 2nd Ed.) 4) Tanenbaum . Linux. WAN. 4th Ed. Tunneling. Switches. Types of signals: AM. Infrared & Light Waves. 2004. Unit IV (10 Sessions) Mobile Communication: Applications of Mobile Communication. MAN. Terrestrial Microwave. Broadband and base-band.Communication Networks (Tata McGraw Hill. Network Interface Card.Computer Networks (Prentice-Hall. CDMA. IP Addressing. Cables. Character Codes. Digital Data Rates. Server. 4th Ed. PSK Features: Error detection and correction codes. PM. Hours : 40 Unit I (10 Sessions) Fundamentals of Communication System. Broadcast Radio. PCM. 2000) 2) Comer .Computer Networks and Internets (Pearson Education. Types of Ethernet. 2003. Hub. FDMA. Transmission Impairment. WAP. Concepts of Port. Communication Links. 1999. SDMA. ISDN. Wireless Communication: Bandwidth. Socket.) 3) Stallings W . Wireless TCP& UDP. Bridges. Multicasting. Asynchronous and Synchronous Data. Unit II (8 Sessions) LAN topologies: Workstation.) 5) Black . FM. Mobile Internet & WML: Mobile IP. Broadcasting. B-ISDN Unit III (12 Sessions) OSI Model. WML SUGGESTED READINGS: 1) Widjaja L G . Windows.MBA IT 03 : DATA COMMUNICATION & NETWORK Max. Networks and accessories: LAN. Point-to-point communication.Data Computer Communication (Pearson Education. TDMA. PDM. Routers. Interference. 7th Ed. Network Operating systems: Unix. Communication System Formats. Optical Fibers. Gateways Cell Relay.

Hours : 40 Unit I (8 Sessions) Origin. Check. Online pricing strategies.) 2.MBA IT 04 : ELECTRONIC COMMERCE Max. Online customer relationship. Accumulating Balance). Technology. Online mercantile model for customer perspective. Online retail industry dynamics. 45 . Online marketing communications. Management Challenges in online retailing. Introduction to Mobile commerce Challenges emerging in Mobile Commerce. Unit IV (10 Sessions) Online Banking. Management issues in online banking. Competitive Advantage. Laudon & Traver . 3rd Ed. Electronic Commerce Framework. Internet as an Electronic Commerce Enabler. Organizational Development. Changing dynamics in banking industry. Unit III (12 Sessions) Online Retailing. Types of C2C. Business to Business (B2B) Business Models. 3rd Ed. Competitive Environment. 2007. Management Team). Revenue Model. Online advertising. Online banking implementation. Features of Electronic Commerce. Credit Card.Electronic Commerce . Online market research. Online branding. Consumer to Consumer (C2C) Business Models. Kalakota R. Working of Online Credit Card. Market Opportunity.Electronic Commerce Business.) . Types of B2C. M-commerce Business Models. Suggested Readings: 1. Market Strategy. Types of B2B. need and factors affecting Electronic Commerce. Unit II (10 Sessions) Business to consumer (B2C) Business Models. Peer to Peer Business Models. Stored Value. Electronic Payment Systems (Cash. Society (Pearson Education.Frontiers of E-Commerce (Pearson Education. Electronic Commerce Business Models (Value Proposition. Application areas of Mobile Commerce. Transaction Security.

Unit II (8 Sessions) Planning for International Marketing: Marketing Research .International Marketing (TMH.) 2) Cherunilam F .International Marketing (Pearson. Retailing in International Scenario. Strategic Alliances. Indicators of Political Risk. Transfer Pricing. Bhattacharya B . Promotion and Communication. Assembly Operations .Legal Systems. Domestic v/s International Marketing. Pricing Decisions. International Branding Decisions.Marketing Information Sources. Benefits of International Marketing.) 6) Jain S. – International Marketing (Thomson) 46 .Political Systems. Channel Management.II: International Promotion Strategies. 2007) 3) Varshney R. International Packaging. Marketing Information System. Branch v/s Subsidiary. Developing an International Product Line. 8th Ed.International Trade and Export Management (Himalaya.Product Design and Standardization. Counterfeiting. Acquisitions Franchising.S. Legal Environment.) 5) Cateora Graham .International Marketing Management (Sultan Chand & Sons. 10th Ed. Cultural Universals.International Marketing (Thompson. Market Analysis Foreign Market Entry Strategies – Exporting.Shaw. Management Contracts. Foreign Product Diversification. Methods of Financing and Means of Payment International Channels of Distribution – Channel Members. World Market Environment: Political Environment. Personal Selling. Analysis and Measures to minimize Political Risk.) 4) Czinkota . Legal Form of Organization.I: Product Policy and Planning.Culture and its Characteristics.MBA IB 01 : INTERNATIONAL MARKETING Max. Global Advertising Regulations . Influence of Culture on (a) Consumption (b) Thinking (c) Communication Process. Counter Trade. International Warranties and Services. Process of Internationalization. Price Standardization. Standardized International Advertising International Organizational Control SUGGESTED READINGS 1) Onkvisit . International Dimensions of Marketing.Promotion Mix. Multiplicity of Legal Environment. International Sales Negotiations International Advertising – Patterns of Global Advertising. Turnkey Operations.L. Hours : 40 Unit I (12 Sessions) Overview of World Business and Framework of International Marketing: Definition of International Marketing. 9th Ed. 3rd Ed. International Pricing Strategy.J . Advertising Media. Cultural Environment. Joint Ventures. Free Trade Zones Unit III (10 Sessions) International Marketing Decisions . Terms of Sale. Political Risks. Price Distortion. Bribery. Licensing. International Physical Distribution Unit IV (10 Sessions) International Marketing Decisions .Role of Pricing. Gray Market.

Role of IMF. Globalization of Markets. Absolute Advantage Theory Comparative Cost Theory. Product Cycle Theory. Unit II (12 Sessions) International Business Theories: Introduction Mercantilism.International Business Environment (Prentice Hall) 5) Bhalla V. Hours : 40 Unit I (8 Sessions) An Overview of International Business: Introduction. . Instruments of Trade Policy. Integration for Business.International Trade (Excel. Import Quotas.A.International Business (Pearson. Trends in Globalization.W. Regional Economic Integration: Introduction. Brief History of Indian Rupees Exchange Rates. Various types of Exchange Rate Regimes. Regional Economic Integration in Europe.) 2) Hill C. Levels of Economic Integration. .MBA IB 02 : INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS Max. 1st Ed. Anti-dumping Policy. Its Basic Principles and Major Achievements. SAARC.International Business (TMH. Administrative Policy. Features of IBRD. IMF. 5th Ed. Unit IV (12 Sessions) International Institution: UNCTAD. IBRD. Hecksher-Ohlin Theory. Regional Economic Integration in U.K. Role and Advantages of WTO. ASEAN. SUGGESTED READINGS: 1) Agarwal Raj . Effects and Benefits of Globalization. Subsidies.S. Unit III (8 Sessions) Foreign Exchange Determination Systems: Basic Concepts Relating to Foreign Exchange. Changing Environment of International Business.) 3) Daniels . Factors Affecting Exchange Rates.Tariffs. 1st Ed. Voluntary Export Restraints.) 4) Black J .International Business Environment (Anmol) 47 .. Definition of International Business. WTO.

Unit III (8 Sessions) Export Finance and Pricing Preshipment Finance. Export Import Bank of E.MBA IB 03 : EXPORT MANAGEMENT AND DOCUMENTATION Max. Process of Export Marketing. F . Important Incoterms. Suitability of a Product for A company. Registrations with RBI. Selection of Export Markets. Selection of Products and Identification of Export Markets: Choosing a Product. 7th Ed. Additional Commercial Documents. Recent Trend in India’s Export.G. Sources of Export Information. Benefits arising from Export. Mechanism of Price Fixation. Registration with Licensing Authorities. Definition of Export. Nature of Exports Sales Contract. Unit IV (12 Sessions) Formalities of registration and Export Documentation Naming the Enterprise. Important Organizations. SUGGESTED READINGS 1) Cherunilam. Terms of Payment in Export. General Registrations.) 3) Govt. Signing the agreement. and Statutory Documents for Export’s Country. Postshipment Finance. India. Special Financial Facilities. Selecting Products for Manufacturing and Export. 2007) 2) Varshney R. Important Publications. International Channels Distribution. of India . Hours : 40 Unit I (12 Sessions) Introduction to Export Management: Introductio0n.C. Criteria for Grouping Countries. Registration with Appropriate EPC’ /CB’s Defining Export Documentation. Bhattacharya B-International Marketing Management (Sultan Chand & Sons.Hand Book of Export Import Policy 2002-2007 (Ministry of Commerce. Statutory Documents for Imports Country and Documents for Claiming Export Benefits.L. Agents in Exporting. Export Prospect for Small Firms.International Trade and Export Management (Himalaya. Benefits to India Exports. Main Commercial Documents. form of Ownership. Methods of Locating and Selecting an Agent. Methods of Identifying Export Winners. Settlement of Disputes. Opening a Bank Account.C. Importance of Exports to India. Export Pricing. 9th Ed.) 48 . Unit II (8 Sessions) Export Marketing Channels and Export Sales Contract: Concepts of Distribution Channels. Direction of Exports from India. India) 4) Keegan J Warren – Global Marketing Management (Pearson.

Relevance of Logistics to Expert Management. Classification of Constraints in Containerization. System Elements. Logistics Excellence. World Tonnage. Johnson J. Developments in India Shipping. Organization of a Shipping Company. Shipment of Govt.Physical Distribution Management : Logistical Approach (Himalaya. 2. Unit IV (12 Sessions) Indian Shipping and Containerization: Ports in India. Scope and Objectives of Logistics. Hours : 40 Unit I (8 Sessions) Introduction to Logistic System: Concepts of Logistics. Volume and value of World Trade. Advantages of Air Transport.A. Shipping Routes. 2007) 49 .Contemporary Logistics. Operating Ships-Linear and Tramp. Wood D. Tramp Freight Structure. Concept of Containerization. I. Constraints.A. 2007) 3. Chartering.D’s. Krishnaveni Muthiah. Unit II (12 Sessions) Structure of Shipping Industry and World Seaborne Trade: Different type of Ships. Tariff Structure. Controlled Cargo. SUGGESTED READING: 1. Importance of Logistics.C. Conference System. I. Shipping Agents. Flags of Convenience.T.MBA IB 04 : INTERNATIONAL LOGISTIC MANAGEMENT Max. Shipping Association. Air Cargo.Logistics Management and World Seaborne Trade (Himalaya. Unit III (8 Sessions) Freight Structure and Role of Intermediaries: Principles of Freight Rates. International Air transport: Concept of Air Transport. Freight Forwarders Stevedores. Ports Infrastructure Development. Freight Brokers. Linear Freight Structure. Khanna K K .

& Srivastava S. Mutual Funds. Re-insurance Preparation of Insurance Documents Policy Conditions UNIT . Vaughan & Vaughan .Role of Financial Institutions. Life Insurance and General Insurance.Historical perspective.. Income Tax Act. Principles of Life Insurance and Governance of Insurance Business. Nature and Scope of Insurance. New Delhi) 2. Shares. UNIT . Mishra M. Bank Deposit Schemes. Life Insurance Corporation Act 1956. Classification of Insurance Business viz.N. Role of Insurance in Economic Development & Insurers' Obligation towards Rural and Social Sectors. New York) 4..Insurance Principle & Practice (Sultan Chand & Company Ltd.Insurance & Risk Management (New Age Publication.III (10 sessions) Risk Management and Underwriting Role of Actuaries. Financial Planning and Taxation. IRDA Act 1999. Underwriting guidelines. Srivastava Shashank . New Delhi) 50 . Insurance Act 1938. Important Life Insurance Products and General Insurance Products Determination of Premiums and Bonuses Various Distribution Channels Unit . Structure and functions.II (12 sessions) Financial Aspects of Insurance Management.. .I (10 sessions) Introduction and Scope of Insurance. Housing Finance. Insurance Companies. Consumer Protection Act 1986. Srivastava D. Ombudsman Scheme. Conceptual Framework.Fundamentals of risk & Insurance (John Wiley & Sons. Kakkar D.N.MBA OP 01 : INSURANCE & RISK MANAGEMENT Max.Indian Insurance Industry Transition & Prospects (New Century Publications.. Wealth Tax Act 1957.IV (8 sessions) Settlement of Claims Insurance Laws and Regulations with respect to following Acts. Delhi) 5. Hours : 40 UNIT . Unit Trust and Mutual Funds. Tax Benefits under Life Insurance Policies Suggested Readings: 1. Financial Market. New Delhi) 3.Product framing. Married Women's Property Act 1874. Code of Conduct in Advertisement.N. Ganguly Anand . Meaning.C.Insurance Management (New Age International Publishers.

Origin & Nature. Stephen Ball. Front Office & its Co-ordination with Other Departments Food & Beverages: Organization Chart of House Keeping Departments. Components of Tourism. Departments of Hotel. 3rd Ed. G. TAAI. Hotel Organization Structure. 1st Ed. Jones Peter. Michael Flynn. Lee-Ross Darren . Briefing. Economic & Environmental. Banquets.) 5. Plans & Rates. Significance & Impacts of Tourism: Socio – Cultural. Menu. Concept of Domestic & International Tourism. UFTAA. Importance of Hospitality Management.HRM in Tourism and Hospitality (Cengage Learning. Glassware. Hotel Categories – Star Rating. Segmentation. Knowledge of other Departments.) 2. Tableware. Hospitality Industry in Today's Scenario. FHRAI. ICAO.) 8.Hotel House Keeping Training Manual (Tata Mc Graw Hill.Marketing for Hospitality and Tourism (Pearson Education. Hours : 40 UNIT I (8 Sessions) Hospitality Management/Industry: Introduction of the Hospitality Industry. Service Equipments: Linen.Public House and Beverage Management (Butterworth) 7. Traits & Duties of House Keeping Staff. UNIT III (12 Sessions) Hotel Management: Overview of the Accommodation Industry. Alcoholic & Non Alcoholic Beverages. The cover. Evolution of Tourism Industry. Marketing for Hospitality and Tourism: Service Characteristics. Kotler Philip. Suggested Reading: 1. Furniture. Tourism Products of India (World Heritage Countries). James A.Hotel House Keeping (Oxford University Press) 4. Basic Travel Regulation. PATA. Caroline Ritchie . Chinaware. 1st Ed.Hotel and Tourism Laws (Frank Brothers) 6. Raghubalan. Responsibilities.Hospitality Operations: A System Approach (Cengage Learning. Typologies of Tourism.) 51 . Sudhir Andrews . Negi Jagmohan . Bowen John and Makens James . Targeting and Positioning of Hospitality Industry. Bardi . Tour Operator and Travel Guide License & Permits required for Hotels National & International Organization: IATA. 1st Ed. Training for Hospitality Management UNIT II (8 Sessions) Tourism and Hospitality: Definition of Tourism. Conference & Convention Management UNIT IV (12 Sessions) Laws & Guidelines: Recognition of Travel Agency. Travel Motivators. WTO. Classification of Hotels. Marketing Mix and Marketing Strategies for Hospitality and Tourism. .Hotel Front Office Management (Wiley) 3. Types of Hotel Rooms.MBA OP 02 : HOSPITALITY MANAGEMENT Max. Evolution and Growth of Hospitality Industry. Smritee Raghubalan . Kirk David and Lockwood Andrew .

Chaudhary.Project : Preparation . . Hours : 40 Unit 1(8 Sessions) Basic Concept Concept of a project. Unit III (10 Sessions) Process of Project Appraisal Technical . estimates of cost. Mohsin M. Monitoring and Control of Projects Project scheduling. Forms of project organizations. wage–rate. categories of project. treatment of risk and uncertainty. Budgeting and Implementation. market survey.Project Planning and Control (Vikas) 3. Monitoring and post implementation.project financing. network techniques for resource and cost budgeting and scheduling.Appraisal. The concept of project management . Problems arising due to rate of discount. Goyal BB – Project Management : A Development Perspective (Deep & Deep) 4. Financial.Economic. production. evaluation of the project . Legal and Social appraisal of the Industrial Projects. layouts. financial projections. means of financing. exchange rates. sensitivity analysis and probability approach single as well as multiple projects. Young TL – The Hand Book of Project Management (Kogan Page) 52 . project development cycle. (TMH. Chandra Prasanna .MBA OP 03 : PROJECT MANAGEMENT Max. plant capacity. technology. demand forecasting technical factors-Material inputs. civil works. social cost-benefits. SUGGESTED READINGS 1. work schedule.tools & techniques of project management. charts. Project formulation and preparation : Market and demand estimation. Unit II(12 Sessions) Project Formulation Project identification. Unit IV (10 Sessions) Implementation. location and site. S – Project Management (Tata Mc Graw Hill) 5. 5th Ed. cost of project.) 2. treatment of taxes. project management teams and coordination.

Challenges. 1st Ed. Types of Rural Communication. Major techniques of Market Research. Hours : 40 UNIT I (6 Sessions) Introduction to Rural Management.Rural Diversification (EG Books) 3. Classification of Rural Product and Rural Market. Different Marketing Agencies and Institutions. Agricultural Marketing. Market Size and Physical Structure of Rural Society.NABARD. Advantages of Market Report and Market Report. Sources of Finance. Lin-Quest and MICA Rating. Behaviour of Rural consumers. Social Structure of Rural Society. Schemes and Patterns of NABARD. . Various Types of Distribution Channels in Rural Marketing. UNIT IV (12 Sessions) Marketing Research.Occupational Segmentation. Sociological Segmentation. Marketing of Consumer Durables. Targeting.) 53 . Importance. Deu S. Thomson Rule of Market Index.MBA OP 04 : RURAL MANAGEMENT Max. Thorner Daniel and Morner Alice . Socio-Economic Reforms. Suggested Readings1.Land and Labour in India (Asia Publishing House) 4. Corporate Interest in Rural Market. Selection of Segments. Prag P A . Marketing Rural Non-Farm Products. Rural Communication-Challenges and Strategies. . Warren M . Pricing and Promotion Strategies. Methods of Collection of Information.P. Problems and Strategies (Vikas. Use of Durable and Non-Durables by Indian Rural folk. UNIT III (8 Sessions) Marketing of Agricultural Products – Agricultural Inputs and their Types. Product. Marketing Network.Rural Marketing Environment. Dissemination of Market Information. Gopalaswamy T. UNIT II (14 Sessions) Rural Consumer's in India –Geographical Spread and Differentiation. Government Efforts.Financial Management for Farmers and Rural Managers (Blackwell Publishing) 2. Mahendra and Basu K. Rural Market Segmentation. National Level Credit Agency. Functions of NABARD. Introduction to Rural Financing.Economic and Social Development (Academic Foundation) 5. Requisites of a Good Finance System.S.

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