METHODOLOGIES TO BE USED: Sr. No.

1 2 3 4 5 Area Sampling Research Type Design Method Respondents Tools/Methods to be Used Simple random sampling/ Convenience Sampling. Descriptive Research Single cross-sectional Depth interviews Retailers, Shoppers.

SAMPLING PLAN a) Sample size: Two segments would be covered: a) Retailers – 10 rural retailers would be interviewed to identify enablers and deterrents. b) Shoppers – For need identification.50 shoppers would be interviewed to identify the need existing in the rural area. b) Sampling technique: Section Retailers Shoppers Sampling Method Convenience Sampling Simple Random Sampling

c) Sampling Location: RaeBareli.