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20080701-044-Ford SCM

20080701-044-Ford SCM

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Published by: engineeringhandbook on Jul 01, 2008
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05/09/2014

original

Ford Motor Company

:
Supply
Chain Strategy
Case 2-
3

Information Management

Members of Group Two
貿四 B 93154219 廖逸亭
93154253 劉柑吟
93154271 平野功太

心四 B 93135029 許燕秋


Content

背景介紹

供應鏈—特色、功 能、競爭優勢

提出資訊技術策略

Dell !S Ford

福特背景

美國第二大汽車品牌

公司核心 - !"#$%&'車(

"#$% )汽車*+',-./
a! 國0'汽車#$1'23
b! 汽車*+4*5'6789+:;'<
=

生產力過剩

>?國@汽車A+

BCDE'汽車A+F

GH./ - *+IJJK
a! LMNOPQR品STUVWXY
b! Z[\>T#$汽車]^'_`
&! JKab$]c<公司da大e

福特 2%%%

JKf美ghi"國@j'汽車kl
IJm%GHno

GHnoIJ]pq車rs心

tuv車(wGHNxyz{|\>']^g
}~g•€•‚'ƒ„'no…†

#$"‡ˆ*5da‰Š

tu 'TD 'XY

(T 福特2%%% 的意義

加強物流和!"#$%&'"#()資訊

"##) *+—,-./.0

"##$ *+ --- 1234567 "%% 89

"##$*" :特;< + to + $能=

"##$ >:特、 Chrysler 、?@AB ,-.
CADEFG@H技$EIJ和KLM
NOP供應Q./.R$ABSTUBV

產生的問題

W "##)-"### >+X
YZE[ <\!] ^資_$`a
b /.: Cis&o c Dell d
efgh i能jk 出lm$fn op
q


Teri Ta0ai r :特st$供應鏈 uvw
x y
zW{|}~m• w€•提 $,‚:
‹Œ•ŽB•'v•‘"
R’•*+'v“”•–—
T˜=1™š'›bœ

公司極端的兩派

ƒ„…†‡ ˆˆˆ &‰‡

Š‹$Œ•Ž•供應鏈和e•‘’S“”H
技•$–—

ƒ„…†應@W:特$供應鏈
b /1: Dell •˜™@H技!š›•資V
œ出、TU"#$•&d

st$žŸ¡¢c£¤_¥¦§S¨©¥
$hª«D<e¬-J$®¯


:特 和 Dell $°±J ˆˆ ²³‡

_¥´µ$¦§

st¥¶ !S! £¤·k
¸
供應鏈¹•$¦§
¸
º»¹¼$¦§

°±½B$žŸS¾¿Œ•Ž•流ÀS
ÁÂJ和Ã@À策略hi

¦§$©¥ÄMSDÅž·ÆÇ$hªS:
特ÈÉÊ和 Dell EËÌÍÎ
公司極端的兩派

•ž
Ÿ1
¡m¢£
¤¥¡m
#$A¦
˜=1
0§¨&
©§¨&
ٻ--
OTD
TPDS/
DTD
JIT/
TQM
FPS/
SMF

c
'
˜
=
«
¬
-


•ž
Ÿ1
#$A¦
˜=1
®¯& . ¨&ª°平±
FRM
OTD
TPDS
DTD
FPS
SMF JIT
TQM
ÏÐ uv…†
ÑÐ ÒÓÔÕ供應QÖ×
ØÐ 物流ÙÓÚÛÜX
ÝÐ "#、Þ߀à


£áMâYã應N +2+ ä§Q¶å
ξ
²³大´µ+

ª¶·¸
¹jº»平±
資訊技術的策略建議

Ford 2s! Dell
3business model4
Principles of
Dell
熟悉顧客
需求拉動
虛擬整合
Ford’s New Ideas
虛擬整合
需求到交付福特零售網路
¼½5*¾¿¡ÀÁºÂ˜=«
管理領導
¡ÀÁºÂ¼½*品\>¾¿
固定成本轉向變動成本
的模塊!

Ford 2s! Dell
3supply &hain4
"#
ÃÄÅ*品\>
"#
E*品\>ÆÇ
$%
&' () *+,-
DELL FORD

Dell 供應鏈圖表

垂直整合

çè$éê,Ž

ëìl強í$îï=

¿Nð•ñò

óô$õ應能=

U"#BV

ö÷c供應Qëì優ø、<ùà$úû

Ford Dell
3"4

Numerous
suppliers at
many tiers

Lots of unique
parts

Long lead times

Numerous
design
ariations

!e" suppliers
at one tier

Modular # $td
parts

$%ort lead times

!e" &esigns

經營的效率

55 *品'!
"! ÈÉF
2! aÊnË' !
3! cRÌÍÎ'5 *Ͼ

Ford Dell
324

'motionally
(onne(ted to
lifestyle
) identity

*ur(%ase ta+es
%ours

Large
aftermar+et
support

,sually doesn-t
require
finan(ing and
is less
(onne(ted

*ur(%ase may
ta+e
minutes

$upport .ut less
(ompre%ensie
3 Customer /1perien&e 4

Dell 優勢

irtuous Cy&le ( ÐÑÒÓ)

Design for ,ssembly ( aÊnË)

'rder to Cash6 not 'rder to
Deli2ery

Dire&t to Consumer

(ntegrated Suppliers

irtuous Cy&le ( ÐÑÒÓ )

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