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1. Which chocolates do you mostly prefer?
2. Why do you like eating chocolates? • • Time pass Addiction
3. What kind of chocolates do you like?
Dark chocolates Milk chocolates Flavored chocolates
4. Does brand name play an important role when you buy a chocolate?
5. Do you keep in mind your budget or does cost make any change in your buying
6. Do you have preference for shapes in chocolate bars?
7. What would be your main reason for buying / eating chocolate bar?
• • • • •
To indulge a craving A convenient snack For health/ nutrition value On impulse Out of habit
8. What would you consider to be a reasonable price for an average size bar?
• • • •
Rs.50 Rs.30-40 Rs.20 Rs.10-15
9. What would entice you to try out new bar on the market? • • • • • Sample taste Promotional activities Cheaper price Advertising campaign Brand name
10. Which of the following Promotions do you feel is most effective in getting
you to purchase a particular chocolate bar? • • • • • • Free competition 20% extra free Special price Voucher Free sample Other (please specify)