‡ According to Edwin B. Flippo, recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organizationµ.

o Recruitment is the activity that links the employers and the job seekers. A few definitions of recruitment are:  A process of finding and attracting capable applicants for employment. The process begins when new recruits are sought and ends when their applications are submitted. The result is a pool of applications from which new employees are selected  It is the process to discover sources of manpower to meet the requirement of staffing schedule and to employ effective measures for attracting that manpower in adequate numbers to facilitate effective selection of an efficient working force.


which helps create a pool of prospective employees for the organization so that the management can select the right candidate for the right job from this pool. Usually. The main objective of the recruitment process is to expedite the selection process  Recruitment is a continuous process whereby the firm attempts to develop a pool of qualified applicants for the future human resources needs even though specific vacancies do not exist. the recruitment process starts when a manger initiates an employee requisition for a specific vacancy or an anticipated vacancy . Recruitment of candidates is the function preceding the selection.

accidents.Recruitment needs are of three types PLANNED i. . ANTICIPATED needs are those movements in personnel. which an organization can predict by studying trends in internal and external environment. UNEXPECTED Resignation. deaths. the needs arising from changes in organization and retirement policy. illness give rise to unexpected needs.e.

. ‡ Help increase the success rate of selection process by decreasing number of visibly under qualified or overqualified job applicants .The Purpose and Importance of Recruitment ‡ ‡ ‡ ‡ ‡ Attract and encourage more and more candidates to apply in the organization Create a talent pool of candidates to enable the selection of best candidates for the organization Determine present and future requirements of the organization in conjunction with its personnel planning and job analysis activities recruitment is the process which links the employers with the employees Increase the pool of job candidates at minimum cost .

Meet the organizations legal and social obligations regarding the composition of its workforce Begin identifying and preparing potential job applicants who will be appropriate candidates. ‡ ‡ .‡ ‡ Help reduce the probability that job applicants once recruited and selected will leave the organization only after a short period of time. Increase organization and individual effectiveness of various recruiting techniques and sources for all types of job applicants .

These contain ‡ Posts to be filled ‡ Number of persons ‡ Duties to be performed ‡ Qualifications required ‡  . A general recruitment process is as follows: Identifying the vacancy: The recruitment process begins with the human resource department receiving requisitions for recruitment from any department of the company. Recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires many resources and time.Recruitment Process ‡ The recruitment and selection is the major function of the human resource department and recruitment process is the first step towards creating the competitive strength and the recruitment strategic advantage for the organizations.

Short-listing and identifying the prospective employee with required characteristics. Conducting the interview and decision making . Arranging the interviews with the selected candidates. Locating and developing the sources of required number and type of employees (Advertising etc).‡ ‡ ‡ ‡ ‡ Preparing the job description and person specification.


promotions) to fill a position are known as the internal sources of recruitment. The sources within the organization itself (like transfer of employees from one department to other.) are known as the external sources of The recruitment. Recruitment candidates from all the other sources (like outsourcing agencies etc.Sources Of Recruitment ‡ Every organization has the option of choosing the candidates for its recruitment processes from two kinds of sources: internal and external sources. .

‡ Internal ‡ ‡ ‡ ‡ ‡ ‡ ‡ Transfers Promotions Upgrading Demotions Retired employees Retrenchment employees Dependents and relatives of deceased employees ‡ External ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Press advertisements Educational institutes Placement agencies/outsourcing Employment exchanges Labor contractors Unsolicited applicants Employee referrals Recruitment at factory gate .

Factors Affecting Recruitment ‡ The recruitment function of the organizations is affected and governed by a mix of various internal and external forces. The internal and external forces affecting recruitment function of an organization are: . And the external factors are those factors which cannot be controlled by the organization. The internal forces or factors are the factors that can be controlled by the organization.

‡ Internal ‡ Supply and demand ‡ Labor market ‡ Image/goodwil l ‡ Political-legalsocial environment ‡ Unemployment rate ‡ Competitors ‡ External ‡ Recruitment policy ‡ Human resource planning ‡ Size of firm ‡ Cost of recruitment ‡ Growth and expansion .

Components of recruitment policy ‡ The general recruitment policies and terms of the organization ‡ Recruitment services of consultants ‡ Recruitment of temporary employees ‡ Unique recruitment situations ‡ The selection process ‡ The job descriptions ‡ The terms and conditions of the employment .

To aid and encourage employees in realizing their full potential. Weight age during selection given to factors that suit organization needs. Transparent. Unbiased policy. .‡ A recruitment policy of an organization should be such that: ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ It should focus on recruiting the best potential people. To ensure that every applicant and employee is treated equally with dignity and respect. task oriented and merit based selection. Defining the competent authority to approve each selection. Optimization of manpower at the time of selection process. Abides by relevant public policy and legislation on hiring and employment relationship. Integrates employee needs with the organizational needs.

Preferred sources of recruitment. Recruitment costs and financial implications . Government policies on reservations. Need of the organization.Factors affecting recruitment policy ‡ ‡ ‡ ‡ ‡ ‡ Organizational objectives Personnel policies of the organization and its competitors.

the outsourcing firms or the intermediaries charge the organizations for their services . A company may draw required personnel from outsourcing firms. the HR processes are being outsourced from more than a decade now. The outsourcing firms help the organization by the initial screening of the candidates according to the needs of the organization and creating a suitable pool of talent for the final selection by the organization.Recent trends in recruitment ‡ OUTSOURCING In India. In turn. Outsourcing firms develop their human resource pool by employing people for them and make available personnel to various companies as per their needs.

the organization might be a competitor in the industry. It has become a challenge for human resource managers to face and tackle poaching. A company can attract talent from another firm by offering attractive pay packages and other terms and conditions. better than the current employer of the candidate.y POACHING/RAIDING y ´Buying talentµ (rather than developing it) is the latest mantra being followed by the organizations today. Indian software and the retail sector are the sectors facing the most severe brunt of poaching today. Poaching means employing a competent and experienced person already working with another reputed company in the same or different industry. as it weakens the competitive strength of the firm. But it is seen as an unethical practice and not openly talked about. .

CV through e mail using the Internet. which can be drawn by prospective employees depending upon their requirements . They advertise job vacancies through worldwide web.e.‡ E-RECRUITMENT ‡ Many big organizations use Internet as a source of recruitment. Alternatively job seekers place their CV·s in worldwide web. E-recruitment is the use of technology to assist the recruitment process. The job seekers send their applications or curriculum vitae i.

Difference between recruitment and selection ‡ recruitment is the process of searching the candidates for employment and stimulating them to apply for jobs in the organization . ‡ selection involves the series of steps by which the candidates are screened for choosing the most suitable persons for vacant posts. .

selection is concerned with selecting the most suitable candidate through various interviews and tests. ‡ ‡ ‡ ‡ ‡ ‡ selection is a negative process as it involves rejection of the unsuitable candidates. Recruitment is a positive process i. encouraging more and more employees to apply Recruitment is concerned with tapping the sources of human resources There is no contract of recruitment established in recruitment ‡ The basic purpose of selection process is to choose the right candidate to fill the various positions in the organization. by attracting more and more employees to apply in the organization . .‡ The basic purpose of recruitments is to create a talent pool of candidates to enable the selection of best candidates for the organization. selection results in a contract of service between the employer and the selected employee.e.

The level of performance of and organization depends on the effectiveness of its recruitment function. Organizations have developed and follow recruitment strategies to hire the best talent for their organization and to utilize their resources optimally. A successful recruitment strategy should be well planned and practical to attract more and good talent to apply in the organization.Recruitment strategies Recruitment is of the most crucial roles of the human resource professionals. .

To maintain the quality of the recruitment activities. Therefore. there is a need to identify the positions requiring immediate attention and action. the strategy should cover the following elements: ‡ Identifying and prioritizing jobs recruitment keep arising at various levels in every organization. . it is useful to prioritize the vacancies whether to focus on all vacancies equally or focusing on key jobs first. it is almost a never-ending process.For formulating an effective and successful recruitment strategy. It is impossible to fill all the positions immediately.

The candidate·s experience can range from being a fresher to experienced senior professionals.‡ Candidates to target The recruitment process can be effective only if the organization completely understands the requirements of the type of candidates that are required and will be beneficial for the organization. This covers the following parameters as well: Performance level required: Different strategies are required for focusing on hiring high performers and average performers. He/she can be from the same industry. Category of the candidate: the strategy should clearly define the target candidate. ‡ ‡ ‡ . Experience level required: the strategy should be clear as to what is the experience level required by the organization. top performers of the industry etc. unemployed. different industry.

psychometric tests etc. Trained recruiters The recruitment professionals conducting the interviews and the other recruitment activities should be well-trained and experienced to conduct the activities. How to evaluate the candidates The various parameters and the ways to judge them i. ‡ ‡ . Which are the sources to be used and focused for the recruitment purposes for various positions. the entire recruitment process should be planned in advance.‡ Sources of recruitment The strategy should define various sources (external and internal) of recruitment. Like the rounds of technical interviews. HR interviews.g. Employee referral is one of the most effective sources of recruitment. technical etc.e.: behavioral. They should also be aware of the major parameters and skills (e.) to focus while interviewing and selecting a candidate. written tests.

Recruitment strategy model .

Process analysis ² The immediacy and speed of the recruitment process are the main concerns of the HR in recruitment. reviewing staffing needs and prioritizing the tasks to meet the changes in the market has become a challenge for the recruitment professionals. i. The process should be flexible. Strategic prioritization ² The emerging new systems are both an opportunity as well as a challenge for the HR professionals. ‡ ‡ ‡ .HR Challenges In Recruitment ‡ Adaptability to globalization ² The HR professionals are expected and required to keep in tune with the changing times. Even if the organization is achieving results. HR department or professionals are not thanked for recruiting the right employees and performers. Therefore. the changes taking place across the globe. The recruitment process should also be cost effective.e. adaptive and responsive to the immediate requirements. HR should maintain the timeliness of the process Lack of motivation ² Recruitment is considered to be a thankless job.

. The HR should indicate disagreement in the event that biasing toward certain candidates is creeping in and point out the repercussions that may follow in terms of performance and motivation. Management should get specific training on the process of recruitment to increase their awareness on the dangers of wrong placements. It is the heart of the whole HR systems in the organization.‡ Summary ‡ Recruitment is essential to effective Human Resources Management. ‡ Policies should always be reviewed as these are affected by the changing environment. ‡ It is the authors conviction that. ‡ HR practitioners should be on the guard against all the malpractices and advocate for professional approach through out the system. the recruitment process should be seen in the context of ongoing staff planning that is linked to the strategic and financial planning of the organization. The effectiveness of many other HR activities. such as selection and training depends largely on the quality of new employees attracted through the recruitment the recruitment process.


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