4 P’s of Nestle

P’s of Marketing Mix are divided into 4 different Parts…. 1:- Product 2:- Place 3:- Price and 4:- Promotion

Any Product has to get through these 4 Marketing Mix stages to survive and to make an place in the Potential consumer market…. Nestle also have these Marketing Mix(4 P’s) which can b described below…. 1:- Product
In Marketing a product is anything that can be offered to a market that may satisfy a need or want.it can be of Two types:1) Tangible(Physical) or 2) In-tangible(Non-Physical).Since services have been the forefront of all modern marketing strategies, some intangibility has become the essential part of marketing offers. It is therefore the complete bundle of satisfaction or benefits that a buyer perceive they will obtain if the purchase the product….

Nestle– Product
Nestle is the world's largest food manufacturer, operating in 77 countries with 480 factories. Naturally, Nestlé’s range of products varies greatly from one area of the world to another Milo (A healthy malt extract powdered chocolate drink) •

Nesquik (Banana/Caramel/Chocolate powdered drink. Add milk) • Milo Bar (A chocolate bar with Milo malt-powder centre)

Other Products:

Smarties (Bite size milk chocolates with a crisp coating of sugar) •Milkybar (Smooth creamy white milk chocolate) •Chokito (Caramel fudge bar coated in rice crisps and chocolate) •Pollywaffle (Wafers and marshmallow covered in chocolate) •White Knight (Chocolate bar with a hard mint flavoured centre) •Peppermint Crisp (Chocolate bar with a crispy mint centre) •Crunch (Rice crisps and creamy milk chocolate) •Club ("Rich Dark Chocolate" - comes in a bar or a block) Golden Rough (Shreds of roasted coconut in milk chocolate

2:- Place

Nestle again has spread worldwide. Nestle when entering a new market does not going alone but it looks for partners and mergers. Till now nestle has collaborated with companies many MNCs etc. It is because of this world wide spread that now it is coming up with Advertisements which can be broadcasted in the different nations in the world. The recent example with would be the Nestle

advertisements having “Deepika Padukone” as it brand ambassador.

3:- Promotion
Promotion is one of the four aspects of marketing. Promotion comprises four subcategories: 1:Advertising 2:Personal selling 3:Sales promotion 4:Publicity and public relations The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Nowadays nestle going in for Brand Ambassadors to promote their product. These brand ambassadors are famous people who usually people idolize and people can relate to them.

Nestle launches new campaign for KIT-KAT;uses animation for the first time in india.this is a advanced promotional activity used by Nestle in India.

4:- Pricing

Nestle again decides it price on the basis of competition. The best think about the company nestle is that it is very flexible and it can come down with the price very quickly. The company is renowned to bring the price down even up to half if needed. But this risk taking attitude has also earned nestle losses. Though lowering the price would attract the customers but it would not help them cover up the cost incurred in production hence causing them losses. This was the situation earlier but now nestle is a full-fledged and growing company.It has covered all its losses and is now growing at a rapid rate.

Nestle STP’s

Nestle is 1 of the world’s leading product….and it has captured a huge market on the world.. Nestle comes with the huge variety of products. It has around 250 products in all…. We are taking Maggi (The largest selling and market capturing product of Nestle) in order to make you understand the Strategies,Targeting and Positioning of Nestle Pvt Ltd..

* It’s a Brand of instant noodle made by Nestle Ind ltd. * It was founded by the Maggi Family in Switzerland in 19th centuary. * Nestle launched Maggi for the first time in india in 1982.. * The Brand is popular in Australia, India, Malaysia, New zealand, Singapore nd south Africa.. *Over the years maggi has launched several products under its brand name.. * Now maggi enjoys around 90% of Market share in its segment….

“STP Analysis Of Maggi”

Segmentation: Based on Life style and habbits of urban families. Targeting: Kids , students , Working class and rest. Positioning:with segments such as “2 minute Noodles” and “Easy to Cook,good to Eat”.

Segmentat Targeting Positionin g ion
AGE KIDS FAST TO COOK,GOOD TO EAT 2-MINUTE NOODLES

EATING HABBITS

YOUTH

LIFE STYLE OF URBAN FAMILIES

OFFICE GOERS

TASTE BHI HEALTH BHI

WORKING WOMEN

HEALTH CONCIOUS PEOPLE

MARKET PENETRATION STRATEGIES
• Promotional campaigns in School. • Advertising Strategies: focusing on kids. • New product innovation according to the need of the consumers: • Veg Atta Noodles. • Dal Atta Noodles. • Cuppa Mania. • Availability in Different Packages:

- 5o gms - 100 gms - 200 gms - Family pack(400 gms) • Conducting regular market Research

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