INDIAN MEDICAL TOURISM

Heath Tourism is to provide World Class Health treatment at competitive affordable prices´.

³One of the hottest sectors in India´

(Public Health Foundation of India)

³A multibillion dollar industry´ ³India a International medical tourisms hub´

Dental Surgery Joint Replacement Surgery
2

Concept of Medical Value Tourism 

Is it a new concept ? No Dates back > thousands of years. Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the healing god Asclepius 

Yes. Marketing of Medical Value Tourism is relatively new concept.
3

0. than any other sector of the economy.92 million The World Travel Tourism Council .34 percent 2008 . Travel & Tourism sector creates more jobs per million rupees of investment plan.Economics of tourism    Tourism third largest net earner of foreign exchange India·s share in International Tourist arrival ² 2005 .0.49 percent ² total 3. 4  .´India as one of the foremost growth centre in the world in coming yrsµ.

Can we have similar Map for Medical Tourism for India ? 5 .

5% Immediate attention / treatment / surgery Best Nursing Care with compassion Language no barrier ² English speaking staff healthcare  Low cost (1/10th). UK & other European countries No waiting period Success rate ² India -.US ² 97. affordable best 6 .98. high quality.7% -. Hospital infrastructure & technology on par with USA.       India has world class corporate hospitals and excellent treatment Centre's in the world.

Delhi Jaslok Hospital. Mumbai Breach Candy Hospital Wokhardt Hospital Bangalore 7 .Growth of International Standard Hospitals Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital.

Macro Economics of Medical Tourism 8 .

50000 medical tourists travelled to India in 2002 bringing in earnings of $ 300 million.000 / year abroad -  Over 1.  2006-07 > 3.00000 2006 9 .² Aheadµ report:report: 1.²´Healthcare in India : The Road study. of US patients seeking cheaper care grew to 7.3 million medical tourists visit Asia / year Nos. study.10.Confederation of Indian Industry (C II) sponsored Mc Kinsey & Co.

reported 900 medical tourists per year.000 foreign patients per year (Medical Tourists) .  The annual growth rate of Medical Tourism in India  2000 ² 15% per year  2007 ² 30% per year  Kerala .00000 to 1. The size of Indian Medical Tourism sector estimated in 2002 to be min 1.> 8000 patients annually. Cardiac.50.000 medical tourism patients  Hospital ¶A· in Bangalore . Ortho & Ayurveda treatment . 10 .KIMS (2007) ² 40.

Up market private care in India to be worth from Rs.2 billion presently to $ 2. 30.000 crores per year.15000 crores to Rs.   11 .000 crores by 2012 Medical Tourism revenue can potentially rise from Rs. ´India·s Tourist Industry could yield from $ 1.10.2 billion annually by 2012 .  The growth rate of Medical Tourism Industry @ 12% in 2002 will go to @ 30% annually by 2012 . 5000 crores to Rs.

000 crores and growth will be driven by rising life style diseases. $ 17 billion Indian Healthcare Industry contributes about 4% 5% of GDP. 200.   12 . Health care spending in India will increase from Rs. It is expected to grow @ 13% annually in next 5 yrs. 86.000 crores by 2012.156. 2000Private Health care share will form the largest of this @ Rs.000 crores in 2000-2001 to over Rs.

pleasure. physical & mental relaxation +  value addition of medical treatment at lowest cost  Medical Tourism 13 .Anatomy of Medical Value Travel ± (Economic Potential) Travel tourism +  pleasure.

Advantage India Unique medical value services to foreign patients that supersedes the competition : Yoga  Meditation /Spiritualism  Ayurveda healing  ´India offers a unique basket of services to an individual that is difficult to match by other countriesµ (CII)  Less regulatory & legal problems 14 .

Kushinagar Ancient & religious places ± Varanasi. Khajuraho festival. Auli 15 .Taj Mahal. Bhimbetica rock paintings Buddhist sites ± Shravasti. Ajmer Cultural /Festival tourism ± Ladakh festival. Udaipur. Ajanta & Ellora. India has number of World Heritage Monuments & Archeological sites attracting tourists /medical tourists ± Requirement strategic marketing for Medical Tourism World heritage sites. Hawa Mahal sitesKhajuraho. Desert festival Winter Sports best sites -Skiing ± Gulmarg.

Credit Crisis & Recession in USA . .Will it affect Medical Tourism market in India ?     No There are almost 50 million Americans with no health insurance Canada .> 700000 patients waiting for procedures/surgery for > 6 months.1yr monthsIt can have a very positive impact on tourism industry in India for hospital & allied healthcare industry who position themselves in the right direction .Economic Crisis.

17 .

18 .

000 19 .000 $ 12500 US $ 20000 UK & 90.  Most patients visit from SAARC + US &UK  Lowest cost o Heart Bypass Surgery India Thailand Singapore US / UK $ 6000 $ 7894 $ 23.983 $19.700 o Heart Valve Replacement Surgery $ 8000 $ 10.Planning Commission Report  Govt. will provide ¶M· Visa to Medical Tourists on priority.

Comparative Cost Analysis Metal Free Dental Bridge India ² US $ 500 $ 5500 Bone Marrow Transplant India US $ 30.000 UK $ 150.000 250.$40.000 $ 62.Micro Economics .000 Singapore $ 9000 20 .000 $ 250.000.000Cosmetic Surgery India Thailand $ 2000 $ 35.00 Spinal Fusion $ 5500 $ 7000 US $ 10.

Need of the hour : INDIA NEEDS PROACTIVE GLOBAL MEDICAL TOURISM MARKETING STRATEGIES 21 .

Tele & E mail ID of Hospitals & Executives dealing with medical tourism 22   . magazines & News Papers of the World Web sites ² List. journals. Cardiac Surgery ² J R Surgery. IVF. details.rates of all procedures in all International / International Magazines. Dental Surgery Advertise . Cosmetic Surgery.Marketing strategies to maximize economic potential   Aggressive marketing & awareness programs globally Publish details of Indian Corporate Hospitals with core competencies ² e.g.

E mails Establishment of ´Indian Medical Tourism Corporationµ : . Medical Tourism Companies /Facilitator·s address. specialties. ISDN. procedure rates .  - 23 .International Branches .Brochures giving details & pictures of Indian Corporate Hospitals.Liaison cell with all Indian & Foreign Missions . Consultant·s detail.

 Special attractive treatment.Car/ ambulance transfer .Hotel ± Hospital / Hotel ± Wellness tourism-Return to home country± follow up 24 .  Health Insurance for treatment in India  Regular Chartered Medical Tourism International Inbound Flights with all peripheral arrangements ± in-flight medical care . travel & packages at competitive rates tourism  Package medical tourism through Travel & Tourism Cos.

Regular updating of web site. Word of mouth business to change to media driven business -on line directory for medical tourism Need for India International MT Media Marketing international hospital cannot succeed without Internet ² Branding IMT must Transparency & no intra hospital competition .proper patient centered approach Facilitator ²Promote hospital & partners on their Web sites. content & rates 25      .

procedures etc. Canada.for networking with foreign hospitals & Consultants for patient reference ² on profit sharing per patient basis. Form Corporate Hospitals Medical Tourism Consortium with front offices in UK.for laying (India) down MT business ethics.in Europe. Middle East. rates. South East Asian countries Medical Tourism Facility Managers . South East Asia . wellness tourism policies. USA. Form Medical Tourism Association (India). Middle East. Medical Tourism Regulatory Body /Ethics Committee Special Insurance Packages 26     .

UK. UK. Approach Govt ² Tax benefits for Medical Tourism sector 27   . Collect Data base of Uninsured patients ²USA. Canada & other countries ² patient segmentation  Collect Data base of patients waiting in Canada. USA other European & third world countries Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas patients.

Travelling industry. Hospitality & Hotel Industry Training modules in soft skills ² MT staff Modular Short Training Courses for Specialists/ Hospital Executives in Customer Care Management International Patients Training of Spa/Wellness Institution staff 28 .Training Needs -for exponential economic growth & sustainable Indian Medical Tourism       Institutional Training ² University courses Structured courses ² tailor made syllabus Training in Tourism Marketing ² Tourism Dept.

AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI MBA (Health Care Management) MBA (HCM) Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT) Degree will be awarded by University recognised by UGC 29 .

USA. South East Asia Medical Tourists 30 . Canada.To India UK. Middle East.

Thanx 31 .

Sign up to vote on this title
UsefulNot useful