FORD MOTORS

PRESENTED BY
Alok Srivastava
Khushal Karamchandani
Mohit Sinha
Vibhu Bhardwaj
 Automobile Industry
 Global rescission influencing most of
automobile manufacturing companies
to stop their production due to lack
of demand in the market.
In the automobile industry by 2008
the sales was declined by 8% and in
2009 sales was rapidly declined up to
20%
 Introduction
 Ford motor company is a global
leader in automobile industry, which
is founded by Henry Ford. It is
performing its business in 7
continents and 90 plants are
speared worldwide. It employed
201,000 people in their business.
Ford manufactures Cars
&Commercial vehicles.
 Ford operating its business in
following continents
North America
Europe
Asia Pacific
Latin America
Middle East
Africa
Caribbean
 Mission
 We are a global family with a proud
heritage, passionately committed to
providing personal mobility for
people around the world. We
anticipate consumer needs and
deliver outstanding products and
services that improve peoples lives.
 Vision
 Our vision is to become the worlds leading
consumer company for automotive
products and services.
 THREE KEY SUCCESS
FACTORS:
 Technology – Improving the driving
experience
 Safety –Protecting you and your
family
 Design
 THREE KEY WEAKNESSES
 Outsourcing
 Quality
 Customer loyalty - Because of the
expendable manner in which Ford
treats their employees, customers
often label Ford as an
“unappreciative” company, which
lessons the Brand loyalty of the
company.
 Ford pest Analysis
Political Factors

Economical Factors-
 Growth potential of target market

 Target Market Size

 Economic Development

 Oil Price Fluctuations

 Cont..
Social Factors
 Geographical Changes

 Consumer Attitude

 Travel Habits

Technological Factors
 Supply chain collaboration

 Operations Capability

 Technological Improvements in distribution

 Product Development
 Swot Analysis
Strengths
 Brand Image

 Online Marketing capability

 More consumer choices

 Operations and distribution efficiency

 Relations with high profile companies

 Employee are assert

Weakness
 Sales Decline

 Huge unfunded pensions and other obligations

 Low productivity
Opportunities
 Production of the fuel efficient cars

 Production of Hybrid Vehicles

 Opportunities in India and China

markets

Threats
 Price Rise in raw material prices

 Rapid growth of competitors

 Less Capital spending

 EFE MATRIX

S.NO. KEY FACTORS WEIGHT RATING WEIGHTED SCORE

  OPPORTUNITY      

1 INDIAN AUTOMOBILE MARKET IS GROWING 0.25 4 1

2 RISE IN DISPOSABLE INCOME 0.15 3 0.45

3 PRODUCTION OF FULE EFFICIENT CARS 0.05 1 0.05

4 PRODUCTION OF HYBRID VEHICLES 0.05 1 0.05

         

  THREAT      

5 PRICE RISE IN RAW MATERIAL 0.25 4 1

6 RAPID GROWTH OF COMPETITORS 0.15 3 0.45

7 LESS CAPITAL SPENDING(COMPAIRING TO OTHERS) 0.1 2 0.2

    1   3.2
 Porters Five Force Analysis
 Threat of new entrants
 Bargaining power of suppliers
 Bargaining Power of customers
 Threat of substitute
 Rivalry among existing companies
Thank You