CHANNEL MANAGEMENT

PRESENTED BY: GROUP : 1

INDIA 4 CONTINENT AND 32 COUNTRIES. ASIA PACIFIC AND AFRICA. HOSUR. MIDDLE EAST. INDIA AND OTHER COUNTRIES ESP.000 TATA AREA SERVED MANUFACTURING UNITS PRODUCTS EMPLOYEES PARENT .FOUNDED HEADQUARTERS 1987 HOSUR. DEHRADUN AND GOA WATCHES 3.

MARKETING OBJECTIVES OF TITAN LEADERSHIP POSITION WITHIN SHORT TIME .

PRODUCT STRATEGY TO ENLARGE THE MEANING OF WATCHES ‡STATUS ‡FASHION ‡JEWELLERY .

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REQUIREMENTS TO MATCH CHANNEL STRATEGY WITH PRODUCT STRATEGY: ‡CLASS OUTLETS ‡VAST REACH ‡EXTENSIVE PENETRATION .

CHANNEL OBJECTIVES ‡CHANGE IN PERCEPTION OF BUYERS ‡CLOSE TO CUSTOMERS ‡EXPANTION OF DEMAND .

CHANNEL STRATEGY ‡ ‡ ‡ ‡ ‡ CLASSY STORES SUPERIOR MERCHANDISING FULL PRODUCT RANGE DISPLAY GOOD CUSTOMER SERVICE LOCATIONAL CONVENIENCE .

OWNED AND FRANCHISED SHOWROOMS ‡RETAIL OUTLETS ‡TITAN PRODUCTS EXCLUSIVELY ‡STANDARD INTERIOR DESIGN ‡STANDARD SYSTEMS ‡STORE IMAGE ‡COORDINATION BY TITAN .

.THANK YOU .

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