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Sports 2.0 VIP Summit - Ignite presenation 9.21.10

Sports 2.0 VIP Summit - Ignite presenation 9.21.10

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Published by: Facebook on Sep 22, 2010
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05/12/2014

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Working together to build social sports

Justin Osofsky Facebook

Facebook overview 500M 150M

monthly active users

mobile users

Social engagement

130
Friends

50%
return daily

Social engagement
Average hours per month
6hr 43min

2hr 24min

2hr 3min 1hr 46min 1hr 16min 1hr 5min

source: Nielsen (US ± Home & Work), April 2010

Facebook Platform

Platform can provide many benefits to sports sites

Increase traffic 2 Engage your fans ‡ 3 Gain insights on your fans ‡
1 ‡

Implement Like

1 Traffic

What happens when a fan clicks Like?
1. Sends story to news feed 2. Adds to profile 3. Adds to search

1 Traffic

Publish

1 Traffic

Optimize Like
CNN.com

1 Traffic

3-5x more clicks by: ‡ Showing faces ‡ Adding comments ‡ Optimizing placement

Implement recommendations feed

2 Engage

Use live stream
Add Like to acquire fans

2 Engage

Create timely pages
Up to 5x the engagement

2 Engage

Innovate: Search

2 Engage

New York Times: World Cup feature

Innovate: Places

2 Engage

Innovate: Questions

2 Engage

Start a discussion from your Page

2 Engage

Start a discussion (journalists, too!)

2 Engage

Fan demographics

3 Insights

Activity by URL

3 Insights

Thank you and Who Dat!

developers.facebook.com facebook.com/media facebook.com/sports

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