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Sports 2.0 VIP Summit - Ignite presenation 9.21.10

Sports 2.0 VIP Summit - Ignite presenation 9.21.10

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Published by: Facebook on Sep 22, 2010
Copyright:Attribution Non-commercial


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Working together to build social sports

Justin Osofsky Facebook

Facebook overview 500M 150M

monthly active users

mobile users

Social engagement


return daily

Social engagement
Average hours per month
6hr 43min

2hr 24min

2hr 3min 1hr 46min 1hr 16min 1hr 5min

source: Nielsen (US ± Home & Work), April 2010

Facebook Platform

Platform can provide many benefits to sports sites

Increase traffic 2 Engage your fans ‡ 3 Gain insights on your fans ‡
1 ‡

Implement Like

1 Traffic

What happens when a fan clicks Like?
1. Sends story to news feed 2. Adds to profile 3. Adds to search

1 Traffic


1 Traffic

Optimize Like

1 Traffic

3-5x more clicks by: ‡ Showing faces ‡ Adding comments ‡ Optimizing placement

Implement recommendations feed

2 Engage

Use live stream
Add Like to acquire fans

2 Engage

Create timely pages
Up to 5x the engagement

2 Engage

Innovate: Search

2 Engage

New York Times: World Cup feature

Innovate: Places

2 Engage

Innovate: Questions

2 Engage

Start a discussion from your Page

2 Engage

Start a discussion (journalists, too!)

2 Engage

Fan demographics

3 Insights

Activity by URL

3 Insights

Thank you and Who Dat!

developers.facebook.com facebook.com/media facebook.com/sports

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