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New product launching
Presentation By
Sandip 39 Sawpnil 04 Abhay 34

SAM Group

Mahesh 14 Maruti 17

DFEG DFEG DFEG DFEG

Indian Agriculture Sector 
Agriculture in India is one of the most prominent sectors in its economy. Agriculture in India is one of the most prominent sectors in its economy. 

600 million farmers involved agriculture related activities. 
Vision of Indian Agriculture India had 168 million hectares land and India ranks second only to the U.S. in size of agricultur e.

a

Mahindra and Mahindra is the leader is tractor marketing in rural India with more than 38 per cent market share. Tractor is considered as status symbol in rural area and is used as means of conveyance and transportation. a .a Introduction of tractor Tractor is the major farm equipment marketed under agriculture and agriculture durable category to rural India.

9 10.Market Capitalisation of the major tractors 40 35 30 25 20 15 10 5 0 Mahindra I.9 0.7 2.T(Sonalika) Punjab Tractors HMT Tractors Mahindra Gujarat tractors VST Mitsubishi 38.4 ra a) Pu nj a Ma h in d ra Gu jar at tra ct or VS s T M its ub is hi in d (S on ali k ct o Tr a ab Ma h HM T I.0 10.7 0.T Tr ac to rs rs .

a a .

Research Methodology A. Sampling Unit: Agricultural people of Punjab a . Research Approach: Survey D. Study Objective: To study and analyze the customer satisfaction. Type of Research: Descriptive C. B. Research Instrument: Questionnaire E.

Sample Size: 100 Peoples G.a F. Contact Method: Personal Interview Limitations of the survey: Sometime respondents refuse to cooperate and it may possible that they give biased and dishonest answers. Marketing Research takes time and money. Sampling Procedure: Stratified Random Sample H. a . It may possible that personality and caliber of two researchers are different and thus their findings could also vary.

No 28% a . Yes 72% Yes No 2.Analysis of the Survey 1) Are you satisfied with the quality of the competitive tractors 1.

Are you satisfied with the Price of the competitive tractors 1.a 2. No 32% a . Yes 68% Yes No 2.

High 4.3. Very High 0% 38% 52% 10% Low Perfact High Very High . Perfact 3. The price of the competitive tractors? 1. Low 2.

a 4. Are you satisfied with the model of the competitive tractors 1. No 33% a . Yes 67% Yes No 2.

No 44% a .a 5. Yes 56% Yes No 2. Are you ever had the problem with the competitive tractors 1.

4. 2. a . 3. MAHINDRA & MAHINDRA PUNJAB TRACTORS INTERNATIONAL TRACTORS MAHINDRA GUJARAT TRACTORS LTD 58% 17% Mahindra & Mahindra Punjab Tractors 11% 14% International Tractors Mahindra Gujarat Tractors Ltd.a 6. Which type of competitive tractors are mostly liked? 1.

Trolley. Service Center.  After the survey we come to know that most of the farmers are not fully satisfied with current tractors. Seat.  Mahindra and mahindra is one of the leader tractor in India. High Price .  People want¶s tractor not only for farming but also for transportation purpose with better speed. because of the speed.Conclusion  Agriculture is the backbone of India and Punjab is the no one agriculture state in India . a DFEG DFEG DFEG DFEG . High Petrol Price.

A a GRI.KING AGRI-KING AGRI-KING A G R I AK TRACTOR A G R I K I N G F M a AGRI-KING K I N G F M Kisan Ki Jaan Rural Ki Shan AGRI-KING AGRI-KING .

Bathinda Industrial Estate Singh Road.Agriking. Com 91-022-22028780/8990/22875485 Phone No Website a Fax . Batinda(w) Ludhiana 8945612 India.India 12. : 9102222021031/5158/6027/22873388/ Www.Com Www.a Hssdshsdsdhs d SAM Profile Chairman Company Headquarters Address Mahesh Ambani Sam Ludhiana . Sam.

Bio gas What is biogas? Biogas consists of about 60% methane (CH4) and 40% carbon dioxide (CO2). Advantages of Biogas A clean fuel Use of wastage Environmental Benefits East Or Best Agri-king Is Best . mine gas and marsh gas. Other words biogas are sewage gas.

Features of A.K. Tractor Biogas And Diesel Engines Comfortable Seat Sound System Forward -Reverse / 8 Gears 3-year Limited Warranty Speed 60(mph) Kisan Ki Jaan Rural Ki Shan .

AK Tractor Reduction in work force Increasing productivity Advantages Conveyance and transportation Less time consuming East Or Best Agri-king Is Best .

Diesel engine Kisan Ki Jaan Rural Ki Shan .

Spare parts Small spare parts Genset Engines Liners & Piston Disc Brake Crank Shaft Connecting Rods East Or Best Agri-king Is Best .

25.000 Kisan Ki Jaan Rural Ki Shan .AK Tractor TRACTOR 4 p¶s Place People Promotion Price Punjab Rural people Yuvraj Singh 4.

Place dfdsafafas Place Ludhiana Dfkjaskj East Or Best Agri-king Is Best .

People People AK TRACTOR Kisan Ki Jaan Rural Ki Shan .

V. Banner Wall painting Weekly bazaar Sam Rural finance Yuvraj singh Brand Ambassador East Or Best Agri-king Is Best .Promotion Dish T.

25.Pricing Price Our tractor price is less as compare to the competitor. Our tractor price is 4. Penetration price Low price High Volume Kisan Ki Jaan Rural Ki Shan .000 only.

Future planning Future Launch Mini Tractor Battery Tractors Long Term Goal East Or Best Agri-king Is Best .

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