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What the Tweet Survey Results

What the Tweet Survey Results

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Published by Dana VanDen Heuvel
A report on the state of social media marketing in Northeast Wisconsin.
A report on the state of social media marketing in Northeast Wisconsin.

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Published by: Dana VanDen Heuvel on Sep 24, 2010
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JUNE, 2009

MarketingSavant and the Green Bay Area Chamber of Commerce

Tweet This!

TABLE OF CONTENTS

Executive Summary Survey Conclusions and Next Steps Survey Results

Page 3 Page 4 Page 6

Social Media Recommendations and Action Items
Social and Digital Media Glossary About MarketingSavant and The Greater Green Bay Area Chamber of Commerce

Page 19
Page 20 Page 23

www.marketingsavant.com | www.titletown.org

SURVEY SUMMARY

Executive Summary
This is the first attempt at a public survey to gather perceptions and usage data in order to determine the importance of social media to the businesses and non-profit organizations of Northeast Wisconsin. Our aim is to establish a foundation of understanding on which future research will be based and with which organizations can draw insights from in order to make sound, data-driven decisions about where social media should fit in their overall marketing strategy. Casual observation of the social media scene in Northeast Wisconsin led us to believe that familiarity and adoption of social media tools were relatively low, or at least lagging behind other geographical areas and business segments. However, that casual observation is disproved by the data herein. In fact, with 87% of respondents claiming awareness of the social media vehicles discussed in the survey and 69% of companies using some form of social media in their organization for business usage, the adoption of social media by Northeast Wisconsin companies rivals the adoption rates reported in similar surveys of the Inc. 500 companies and surpasses that of most Fortune 500 companies. The bottom line is that social media is here – nationally, regionally, and locally – and it’s working within and for the organizations that surround us . The hype is real, the results are real, and social media is here to stay.

Overall Survey Statistics Survey Responses
Total Started Survey Total Completed Survey Completion Percentage 369 120 32.5%

As a Wisconsin business owner, marketer or entrepreneur, do you ever wonder what your colleagues and competitors are doing with social media and how they’re using it in their marketing? Most of us operate in very competitive industries and while social media, by its very nature, is easy to discover online, few of us have the time to do our own trend-tracking to see where things are going. This report aims to give you a heads up on what’s going on and some perspective on what to do about it.

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CONCLUSIONS & NEXT STEPS

SURVEY CONCLUSIONS – SOCIAL MEDIA IN NORTHEAST WISCONSIN ORGANIZATIONS

 Not surprisingly, 100% of survey respondents indicated that they felt social media has a place in the business world.  The overwhelming majority of the respondents were from ZIP codes that start with “543,” which are primarily located in the greater Green Bay area; thus, the survey represented the social media experiences within our local area.  An overwhelming majority of respondents believed that social media can and will be beneficial to their organizations.  Survey responses were dominated by B2B (36%), B2C (28%) and non-profits (27%), with the greatest participation coming from B2B. In reviewing this survey alongside other similar surveys, we drew the conclusion that there is a great, yet largely untapped, opportunity for social media usage in a B2B environment.  87% of survey respondents claimed at least some familiarity, with 35% stating the they were “very” to “extremely” familiar. This indicates that social media has definitely made its way into Northeast Wisconsin companies.  69% of Northeast Wisconsin organizations reported that they were already using some form of social media in their business today.  One-in-three respondents reported gaining customers through using social media, while one-third also reported that a customer had encouraged them to get involved in social media for the organization.  Facebook appears to be ubiquitous in Northeast Wisconsin, as all respondents reported at least some level of awareness and familiarity with the tool. Virtual worlds, such as Second Life, were the least recognized of all of the social media tools.

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4

CONCLUSIONS & NEXT STEPS CONT‘D

SURVEY CONCLUSIONS – SOCIAL MEDIA IN NORTHEAST WISCONSIN ORGANIZATIONS

 Social networking was reported as the social media tool with the most widespread usage at local organizations, followed by Twitter (micro-blogging) and then blogging.  Social networking was also considered the social media tool that would most enhance the respondents’ marketing efforts.  52% of respondents reported that social media has changed the way they conduct business in some way. The majority of respondents pointed to changes in the way they communicate, followed by improvements in customer service, changes to products and services, and expansion of their business because of social media.  A full 89% of organizations reported that they intend to include social media in their future marketing plans.  53% of organizations reported that they will likely pursue implementation of more social media vehicles or a social media strategy within this calendar year.  Only one-half (50%) of organizations allow their employees to participate in social media and on social media websites as an authorized agent of the organization.  73% of organizations do not have any formal policy or procedures for employees surrounding social media usage and participation.  Brand-building and the perceived low cost of social media are the key benefits that respondents derive from social media.  Only 20% of respondents reported themselves as being “very skilled” or an “expert” at social media.

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5

SURVEY RESPONDENTS

What kind of businesses participated in the survey?
A business serving other businesses (B2B)
36% 27% A business serving consumers (B2C, retail,etc.) A non-profit serving the community

4% 3% 1%

29%

An educational institution

While the social media survey was open to all comers, the B2B crowd edged out B2C in their response rate. This is could be a byproduct of the B2B and manufacturing economy so prevalent in Northeast WI. As a comparison to national trends, B2B marketers tend to lag B2C marketers in social media adoption. However, research indicates that B2B marketers are having success in their social media efforts.

How many employees at the responding firms?
500-9,999 22% 100-499 10-19 1-4 16% 16% 21% 20-99 5-9 N/A

8% 15%

2% 1%

A full 55% of the respondents work at firms with fewer than 100 people. Social media has been seen by some, up until recently, as a tool for large consumer businesses, teenagers or college students. In reality, the small- and medium-size businesses have much to gain by embracing social media and online social networking in their marketing efforts.

10,000+

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SOCIAL MEDIA FAMILIARITY & OVERALL USAGE

How familiar are you with social media?

Are you using any form of social media in your business?

7%
10%

3%

31%

52%

28%

69%

Somewhat Familiar Extremely Familiar

Very Familiar Not At All Familiar

Not Very Familiar

Yes

No

Overall familiarity with social media is high in Northeast Wisconsin, as 87% reported at least some familiarity with social media. Familiarity is directly related to adoption; we’ll notice more rapid adoption within the companies surveyed as they move from “not very familiar” all the way to “extremely familiar.” However, familiarity and adoption are not always linked, as indicated by the 69% of respondents currently using social media in business. The approachable nature of social media lends itself to easy experimentation and potentially quick marketing wins.

Over two-thirds of the respondents stated that they use some form of social media for business, so it’s apparent that we’ve moved beyond the “fad” or “nice to have” stage of social media adoption. From familiarity, to usage, to importance, social media is far more prevalent in Northeast Wisconsin companies than we had predicted. These fast-adopting companies are poised to take advantage of one of the most significant shifts in marketing in the past few decades. It’s been said before in other areas, but it’s as true in Northeast Wisconsin as anywhere: “The social media revolution is here. The hype is real.”

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YOUR CUSTOMERS AND SOCIAL MEDIA

Have you gained any new customers through social media?

33%

67%

A full one-third of those surveyed have obtained new customers through some form of social media. With one in three organizations deriving positive benefit from social media, those businesses who have not had similar results are looking very closely at their social media strategies to determine what hasn’t worked and why.

No

Yes

Have your customers suggested that you need to be involved in social media for their benefit? According to this survey and other social media surveys that we reviewed, social media is often a “demand-led” item on the marketer’s agenda. Social media is something that many businesses, especially the Fortune 500, have resisted for some time. However, as more customers demand the level of access, transparency, communication frequency, and engagement that social media provides, more businesses will likely follow their customers into this world of marketing and customer service.

34%

66%

No

Yes
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SOCIAL MEDIA FAMILIARITY

Familiarity with the most popular social media marketing tools & technologies

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Never Heard of It Not Very Familiar Somewhat Familiar Familiar Very Familiar

Text messaging, while not strictly a social media vehicle, appears to have pervaded nearly everyone’s life. In fact, the majority of the social media tools presented here enjoy at least some familiarity with the survey respondents. Second Life (online virtual worlds), Skype (VOIP) and RSS (content syndication) have not yet penetrated the business landscape in any significant way in Northeast Wisconsin. These results track closely with the results from a recent study of social media familiarity and usage among the Inc. Magazine top 500 companies. Inc. 500 companies are most familiar with social networking tools, with 42% of them stating they were “very familiar” with the technology.
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SOCIAL MEDIA USAGE

The social media marketing tools currently in use at responding companies
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

What is This? No Yes

From familiarity and general usage, we moved to the companies’ actual usage of social media as a marketing and business tool. The results are consistent across the two questions, save for the omission of mobile marketing in this question. The greatest familiarity across all of the social media vehicles still rests with social network such as Facebook, LinkedIn and MySpace, which is where many firms are showing usage, at a rate of 91.1%. The next most used technology is Twitter & microblogs, but the usage falls dramatically to 43.8%

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SOCIAL MEDIA USAGE REASONS

To what degree are you using social media for the following purposes?
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Never Seldom Sometimes Often Frequently

Communicating with others is the most widely cited reason for using social media; 89% of respondents stated that they use social media at least sometimes for this purpose. Marketing a business was the next most widely cited reason for using social media. 83% of respondents reported using social media to market their business. While this may seem inconsistent with the previous data showing that 69% of respondents were using social media in a business setting, the term “business” can also mean homebased, network marketing or side businesses, all of which are marketed heavily with social media, as shown in other surveys referenced during our research.

The third highest reported usage for social media was for information and education. While we did not specify whether this was a habit of consumption or production, we know from research on consumer-generated media that a vast majority of consumers -- especially when researching electronics, automobiles and other large-ticket purchases -- turn to social media for peer opinion on a regular basis.
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Have you changed any part of your business as a result of engaging in social media?
60% 50% 40% 30% 30% 48%

BUSINESS CHANGES AS A RESULT OF SOCIAL MEDIA ENGAGEMENT

20%
10% 1% 0%
Other changes Yes, we have improved some part of our operations Yes, we have changed the products/services we offer Yes, we have expanded our business Yes, we have Yes, we have updated our improved products/services customer service Yes, we have changed the way we communicate No, we have not changed our business

9% 1% 3% 4% 4%

Following our understanding of social media usage in Northeast Wisconsin organizations, when asked what, if any, part of their organization has changed as a result of engaging in social media, 48% report that they’ve experienced and implemented no changes to their business. For those businesses that have noticed a substantive change, changing the way they communicate appears to top the list with 30% reporting. The results indicate that organizations may want to evaluate their communication strategies for both internal and external stakeholders and explore how social media fits into the overall mix. The rest of the substantive changes were spread across customer service, product or service, and business expansion; however, few businesses have experienced much change in these areas. Looking forward, a growing number of national organizations such as Dell, Mayo Clinic, Starbucks, and JetBlue have experienced changes in their customer service strategies as a result of their social media experience. We predict that social media for customer service will be a rapidly growing application in the coming months.

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FUTURE SOCIAL MEDIA USAGE PLANS

Will you include social media in your future marketing plans?

11%

The intention among local companies to use social media in their future marketing plans is very clear. A full 89% of them indicated that they intend to further leverage social media when they create their future marketing plans. In our experience, companies that add socialmedia discussion to any marketing or go-tomarket strategy discussion experience success that outpaces peers who consider social media marketing to be an afterthought or bolt-on to their existing marketing strategy.

89%

Yes

No

When will you begin using social media in your company?

Immediately In the next 1-3 months In the next 3-6 months In the next 6-9 months In the next 9-12 months Sometime next year 0% 5%

6% 22% 16% 9% 19% 28%
10% 15% 20% 25% 30%
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While 89% of respondents said they will include social media in their future marketing plans, when they will begin to bring social media into their companies is another story. A combined 53% indicate that they are likely to do so within this calendar year, while the remaining 47% will do so likely by the end of 2010.

Do you allow employees to participate in non-company social media outlets as a company representative?

SOCIAL MEDIA PARTICIPATION & POLICIES

Do you have a specific social media policy in place?

31% 21%

50%

50%
27% 42% 6%

No

Yes

No, employees are allowed to exercise their own judgment

No, the organization doesn't know anything about it
This response is indicative of the mixed feelings that companies have toward social media. To clarify, “noncompany” social media outlets might include things like: • Commenting on an article about the company • Participating in an industry discussion group • Blogging on a industry blog • Setting up a Twitter account for corporate use Organizations continue to be challenged with the implications of participating in social media without training, policies, and structure. As organizations become more strategic about social media usage, we predict that the percentage of companies reporting “Yes” to this question will grow. Yes, we have general guidelines Yes, we have specific policies 27% of companies surveyed reported having either some general or specific guidelines on social media, and nearly one-third reported that the organization knows nothing about the ongoing social media activity. This points to an area where guidelines, education and some deeper corporate involvement of social media governance may play a role in the future. While social media has evolved as an unfiltered, ongoing market conversation, that does not mean that corporations should pursue it without a proper framework and participant orientation.

14

SOCIAL MEDIA AND BUSINESS BENEFITS

Can social media benefit your organization?

3%

97%

Yes

No

In spite of all the excitement about social media and the numerous case examples that exist for nearly every line of business, smart business leaders realize that social media may not be a fit for every single business. Just as not every business uses email marketing or direct mail or TV and radio advertising, not every business would derive benefit from social media. In comparison to the unanimous response exhibited below, it could be said that just because social media has a place in the business world doesn’t mean it has a place in your specific business.

Does social media have a place in the business world?

100%

It’s rare to see a 100% answer on any survey question but, in this case, respondents were unanimous in their anticipation of social media having a place in the business world. Just a few years ago, surveys coming out about blogging, social networks and social media in general did not exhibit such a homogenous perspective on social media’s value in the business world.

Yes
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COMMERCIAL SOCIAL MEDIA USAGE BENEFITS

What do you feel are the benefits of using social media commercially? 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 82% 81% 70% 65% 61% 59% 57% 54%

49% 30% 3%

Survey respondents perceived the top benefits of social media in business to be bran- building at 82%, it’s low cost structure at 81%, and the ability to communicate directly with customers at 70%. On the opposite end of the spectrum are the 30% who indicated that they felt that social media’s greatest benefit is the “credibility of the crowd” or “third-party credibility” that it brings. What’s interesting is that consumer trust in social media, depending on who you ask, can be over 60% positive or over 60% negative (they don’t trust it). However, when you look at other data surrounding consumer reviews, consumer-generated content, and other similar byproducts of social media, they are rated very high and are attributed to selling luxury goods, improving conversion on websites thanks to reviews and other such factors. We predict the importance of social media’s “credibility of the crowd” factor will rise in the coming months.
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IMPROVING MARKETING WITH SOCIAL MEDIA TOOLS

Which social media vehicles do you believe would enhance your marketing the most?
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 86% 65% 56% 45% 44% 43% 38% 34%

29% 28% 25%

21% 21% 18% 17% 15%

11% 4%

A majority of respondents believed social networking would bring the greatest benefit to their businesses. In fact, social networking is one of the easiest social media tools to adopt and leverage because of its user-friendly nature. In general, we find that any tools that enhance consumer engagement with a brand and allow an organization to participate in social media with its own unique voice tends to perform well. Social networks and blogs are uniquely suited to meeting those objectives. Respondents felt social network aggregators, social news, and social bookmarking are low priorities. While we’re not disputing the findings of the survey, marketers who have “connected the dots” by using social sharing and aggregation tools have gained even more from their social media plans involving social networking and blogging. We would like to mark this as an area where we expect to see growth and adoption as marketers move up the social media learning curve.

17

MISC. RESPONDENT DEMOGRAPHICS

Where did the survey respondents come from?

Respondent age range

18%

3%

23%
21 - 30 31 - 40

29%

27%

41 - 50 51 - 60

61 - 70

The overwhelming majority of the respondents came from the Northeast Wisconsin area, concentrated in the Greater Green Bay vicinity. This was the intended target group for the survey.

How would you rate your social media skill level? 35% 30% 25% 20% 32% 28% 19% 14% 6%

Tweet This!

15% 10% 5% 0% Beginner Advanced beginner Skilled Very skilled Expert

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AREAS OF SOCIAL MEDIA OPPORTUNITY

EMERGING OPPORTUNITIES – SOCIAL MEDIA IN NORTHEAST WISCONSIN

 Using social media internally. Many organizations with world-class social media implementations started out “eating their own dog food” by using social media internally to coordinate teams, communicate, network among colleagues, and connect remote offices with private networks, wikis, blogs, and internal micro-blogging tools like Yammer.  Focus on metrics, conversion, and sales. Many organizations jump into social media without a defined strategy or an expressed set of metrics for social media interactions. Best-in-class organizations can quantify and qualify the value that social media provides.  Educate employees and volunteers on social media and sanction participation. With only 50% of organizations reporting that they sanction employee participation in social media, this is an area wide open for further opportunities to engage customers at multiple levels through employees who are well-versed in social media etiquette.  Continue education and experimentation. The first stage in successfully employing social media in many organizations is education then experimentation. 80% of respondents reported being at a “beginner” to “skilled” level, leaving many opportunities for education.  Ask customers how they’re using social media. Understanding how organizations’ customers use social media is often one of the first and most important steps to a successful strategy. Organizations should survey their customer base to understand how they can better serve them by employing social media.  Develop a marketing strategy that includes social media. A social media strategy is helpful, but an integrated marketing strategy is the current best practice (and always has been). Social media requires “the right stakeholders in the room” in order to achieve peak performance.
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SOCIAL & DIGITAL MEDIA GLOSSARY

Social & Digital Media Glossary
Avatars Graphical images used in virtual worlds to represent people. Users can create Avatar visual personalities selecting a gender, body type, clothing, behaviors and name. Blogosphere Used to describe the totality of blogs on the Internet, and the conversations taking place within that community. Blogs Shortened from the original term “Weblogs,” these self-published websites containing dated material, are usually written in a journal format. Content such as text, pictures, video and/or audio have URLs plus other ways of identifying them by keywords (tags). Buzz Monitoring Buzz monitoring is a phrase used in Online Public Relations and social media marketing to track relevant conversations on the Internet. Chat Real time interaction on a web site, with a number of people adding comments via text entries. Consumer-generated media (CGM) First-person commentary posted or shared across a host of expression venues, including message boards, forums, rating and review sites, groups, social networking sites, blogs, video-sharing sites, etc. Crowdsourcing This refers to harnessing the skills and enthusiasm of those outside an organization who are prepared to volunteer their time contributing content and solving problems. Feeds (aka RSS Feeds) The means by which you can read, view or listen to items from blogs, podcasts and other RSS-enabled sites without visiting the site, by subscribing to a directory or aggregator such as iTunes or Bloglines. Folksonomy A term for the collaborative, but unstructured, way in which information is categorized on the web. Instead of using one, centralized form of classification, users are encouraged to assign freely chosen keywords (called tags) to pieces of information or data. Hashtag Similar to regular tags, these are keywords associated and assigned to an item of content with a hash mark (#) attached to the front of the word. Link Baiting The process by which websites, blogs, etc. encourage links from other sites to improve popularity and raise positions on search engines. The enticement may include content, online tools, free downloads, or anything else that another site owner might find worthy of a link. Lurkers People who read but don't contribute or add comments to forums. Mashups An online service or software tool that skilled “techies” develop by combining two or more tools to create an entirely new service. Meme A unit of cultural information such as a popular tune, catch-phrases, beliefs or fashions that can virally propagate from one mind to another. Online, it may be shared among bloggers or participants of social sites as a game, activity or quiz (e.g., name 50 favorite authors, the 100 worst songs, 10 favorite movies). Microblogging A form of blogging through which the entries/posts are limited to a certain number of characters or words, i.e., Twitter.

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SOCIAL & DIGITAL MEDIA GLOSSARY

Social & Digital Media Glossary
Mobile Marketing Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone. Marketing on a mobile phone has become increasingly popular ever since the rise of SMS (Short Message Service) in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. Narrowcasting A term used in opposition to “broadcasting” to describe a podcast’s ability to reach a narrowly focused, highly interested audience. Photosharing Uploading your images to a Web site like Flickr. You can add tags and offer people the opportunity to comment or even re-use your photos if you add an appropriate copyright license. Ping An acronym standing for “packet Internet grouper” or “packed Internet gopher,” this is an automatic notification sent when a blog has been updated. It also describes the automatic communication between networked computers/servers. Podcast A digital broadcast made available on the internet. Currently the majority of these broadcasts are audio files sent to directories through XML feeds and RSS – or Really Simple Syndication – formatted XML files. The word “podcast” is derived from “pod” as in Apple’s iPod, the popular portable audio player, and “cast” from “broadcast,” meaning “to transmit for general or public use.” Podcatcher A term for programs used to automatically subscribe to and download podcasts; also called an aggregator. Podcatchers typically seek out new podcast episodes or items as soon as the program is opened. RSS Standing for Really Simple Syndication, RSS is the XML format that allows you to subscribe to content on blogs, podcasts and other social media, and have it delivered to you through a feed. Search engine optimization (SEO) Is the process of improving the volume and quality of traffic to a Web site from search engines via "natural" (or "organic" or "algorithmic") search results. Statusphere A term coined by blogger Brian Solis who defines the statusphere as the new ecosystem for sharing, discovering, and publishing updates and micro-sized content that reverberates throughout social networks and syndicated profiles, resulting in a formidable network effect of movement and response. Through the statusphere we can connect directly to existing contacts, reach new people, and also forge new friendships through the friends of friends (FoFs) in the process. SOA - Service oriented architecture In computing, SOA provides methods for systems development and integration where systems package functionality as interoperable services. An SOA infrastructure allows different applications to exchange data with one another. Social bookmarking The collaborative equivalent of storing favorites or bookmarks within a web browser. Social bookmarking services such as del.icio.us or Furl allow people to store their favorite websites online and share them with others who have similar interests.

Social media The term used to describe the tools and platforms people use to publish, converse and share content online. These include blogs, wikis, podcasts, and the sites dedicated to share information, stories, photos, audio and video files, and bookmarks.
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SOCIAL & DIGITAL MEDIA GLOSSARY

Social & Digital Media Glossary
Social media optimization Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing. Social networking Sites developed to help people discover new friends or colleagues with shared interests, related skills, or a common geographic location. Leading examples include Friendster, LinkedIn and MySpace. Tagging A way of categorizing online content using keywords that describe what can be found at a website, bookmark, photo or blog post. Tweet A microblog post on the Twitter social network site. User generated content Text, photos and other material produced by people who previously just consumed content. Web 2.0 A term that describes blogs, wikis, social networking sites and other Internet-based services that emphasize collaboration and sharing, rather than less interactive publishing (Web 1.0). Video Podcast A podcast with enclosures containing video files rather than audio ones. Unlike audio podcasts which may only contain MP3 files, various file types can be used when podcasting video. Viral marketing The planned promotion of a product, brand or service through a process of interesting actual or potential customers to pass along marketing information to friends, family, and colleagues. This word-of-mouth advertising is usually accomplished by a creative use of social media and other non-traditional marketing channels. Viral Video The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. Viral videos are often humorous in nature and may range from televised comedy sketches to unintentionally released amateur video clips. Virtual worlds Sites such as Second Life, where individuals can create profiles and representations of themselves (avatars) to interact with others in an imaginary world. Marketers have taken up real estate on Second Life in an attempt to extend their brand to potential new customers. Wiki An online, collaborative work space for multiple users of a web page – or set of pages –that can be edited collaboratively. The best known example is wikipedia, an encyclopedia created by thousands of contributors across the world. Once people have appropriate permissions – set by the wiki owner – they can create pages and/or add to and alter existing pages YouTube YouTube is a video sharing website where users can upload, view and share video clips. YouTube was created in mid-February 2005 and uses Adobe Flash technology to display a wide variety of video content, including movie clips, TV clips and music videos, as well as amateur content such as videoblogging and short original videos. In November 2006, Google Inc. acquired YouTube.

Sources: OneUpWeb,Wikipedia, Webopedia and the American Marketing Association 22

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About MarketingSavant
MarketingSavant is a consulting-led B2B marketing firm specializing in helping our clients attain a thought leadership position in the markets they serve.
We help our clients create their own whitespace in a field of competition enabling their success through content and go-tomarket strategy that motivates their prospects and drives business. We’re not an ad agency. In fact, we’re a consulting shop with passionate leader who loves the intersection of content, marketing, technology and helping the insurgent marketer win the business. How companies like yours use a company like ours  Entrepreneurs and startups use us to plan their attack and put together a go-to-market strategy that accelerates growth.  Small- and medium-size firms use us to help them stand out from the pack in a crowded local or regional marketplace.  Large companies use us to help them focus the expertise, resources and budget on creating and channeling their expertise and intellectual capital into thought leadership campaigns that win business.
twitter.com/danavan

MARKETINGSAVANT & THE GREEN BAY CHAMBER OF COMMERCE

In essence, we do thought-leadership marketing. We help you create great content, sound process, and leverage emerging technology to lead your market. We use classical marketing techniques and a whole lot of passion, inspiration, and ideas from our years of B2B marketing and sales experience and utilize into our huge library of over 1,000 business, marketing, and philosophy books. For more information on MarketingSavant visit www.marketingsavant.com or call 888-989-7771

linkedin.com/in/danavandenheuvel

About The Green Bay Area Chamber of Commerce
Since 1882, the Green Bay Area Chamber of Commerce has been helping area businesses and residents enjoy business growth and a higher quality of life. Our programs centered in education, professional development, economic development, government affairs, small business assistance, and leadership offer opportunities for professional development, community support, and business assistance. Members can get involved with program committees, business promotion through sponsorship and advertising opportunities, and business assistance can help your business succeed. We closely monitor area statistics and focus on issues important to your company ,and employees. For more information about the Green Bay Area Chamber of Commerce visit www.titletown.org or call 920-437-8704.
twitter.com/greenbaychamber

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Additional Social Media Marketing Resources From MarketingSavant

ADDITIONAL RESOURCES FROM MARKETINGSAVANT

Social Media Handouts & Hotsheets
We’re all about adding value! As part of the many events we attend, we always create handouts, workbooks and other tools to help our fellow marketers get a leg up on marketing technology and social media. These handouts were created for a series of social media seminars we did at the Business Expo in Green Bay. Handout topics include:  Social Media 101  Blogging for Business  Search Engine Marketing  LinkedIn Social Networking  Facebook for Business  Digital Marketing 101 www.marketingsavant.com /hotsheets

Social Media Mindmaps
We’ve created a series of helpful mind maps to aid you in navigating your social media marketing strategy, blog setup & deployment, social media listening plan and other common social media tasks. www.marketingsavant.com /mindmaps MySpace, YourSpace & TheirSpace Guide to Social Networking This guide to using social networking for marketing was created for the American Marketing Association. You can download your copy here. www.marketingsavant.com /papers

Marketech Guide to Marketing Technology
The Marketech guide is a complete resource for marketers on the latest in marketing technology that you can use to build your business today. www.marketingsavant.com /papers

Social Media Slidedecks
MarketingSavant has presented on social media at over 100 events. View some of the most popular slideshows from those events on our slides page. www.marketingsavant.com /slides

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