Submitted to IIeBM in the partial fulfillment of the requirement for degree of Master of e-Business Management (Finance)

By: -

Name ±Raju Goyal
International Institute of e-Business Management
Roll Number ±2008/MeBA/07/098

Year -2009


PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person, I achieved a better knowledge about sales. The experience which I gained by doing this project was essential at this turning point of my career this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic ³Angel Broking Demat Account´



It was a great opportunity for me to work with Angel Broking Ltd., pioneers in the field of Finance Industry. I am extremely grateful to all those who have shared their expertise and knowledge with me and without whom the completion of this project would have been virtually impossible.

Firstly, I would like to thank our Company Guide Mr. Aditya Parmar, Training Manager who has been a constant source of inspiration for me during the completion of this project. He gave me invaluable inputs during my endeavor to complete this project.

I am also extremely grateful to Mr. Aditya Parmar, Training Manager, to have given me this opportunity to work with him and gain valuable insights. I am indebted to all staff of Angel Broking Ltd for their valuable support and cooperation during the entire tenure of this project. Not to forget, all those who have kept my spirits surging and helped delivering my best. I thank my faculty guide Mr./Ms. Harbajan Singh who helped me out at every critical situation that I faced in my project and gave me his valuable advice to solve problems. I want to give my special thanks to all members of IIeBM, for providing me opportunity to work on this project with this great organization. At last I would like to thank all the respondents met in the preparation, who gave their valuable time to provide us required information and their honest support to complete our project in time.

RAJU GOYAL ROLL NO. -2008/MeBA/07/ 098


Roll No. ± 2008/MeBA/07/098 under my supervision and guidance.CERTIFICATE OF COMPLETION This is certify that the Final Project report entitled ³Demat Account´ submitted Summer training report of the requirement for the degree of MeBA. Project Guide: (_______________________) 4|Page . is a work carried out by RAJU GOYAL.

I have not copied the data from any previous report. Mohali. Respected Sir.DECLARATION To The Director. is compiled and submitted by me is my original frame work. my Project Guide Respected Mr. International Institute of e-Business Management. Aditya Parmar helped me at various points while preparing this report. which is entitled ³Demat Account´. However. I hereby declare that the Summer Training Report. Phase-1. The Procedure in the report is based on the Standards provided in ISO 9001. MR. RAJU GOYAL 5|Page .

Most important in training process are the ice breakers and games which help the trainees in feeling relaxed and refreshed. The training design included departments. which is a leading company in finance industry. month of training. 6|Page . It also includes different skills workshop including the contents.EXECUTIVE SUMMARY Training and development is the essential job of human resources department of every organization. The main objective of my project was to ³Demat Account´. Each level in organization was considered as separate entity and training procedure for them was also different. I. sequence of training and methods of training. and their training needs. A proper matrix was formed differently for each level highlighting the requirements to be trained. RAJU GOYAL had done my project in ANGEL BROKING LTD. It is necessary to help employees in dealing with the changes caused by the changing business environment. objectives of the skills imparted to the employees.

Introduction Company Profile SWOT Analysis Discussion on Training Demat Account of Angel Broking Buying and Selling Need for the study Competitors Objective Research Methodology Data Analysis and Interpretation Observation and Finding Limitation Suggestion Summary and Conclusion Bibliography
ANNEXURE (contains questionnaire)

8 9 18 20 25 34 38 39 43 44 47 57 59 60 61 62

Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing µReal Value for Money¶ to all its clients. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is also registered as a Depository Participant with CDSL. FSWA is into FINANCIAL PLANNING which involves selling of financial products like D-mat account, corporate FD¶s, mutual funds and insurance. Angel Broking ltd ± Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. Simply open a Angel demat account and enjoy the convenience of handling all your key financial transactions through this one window.

In my project I explain in brief about the company, about financial planning, about Demat Account, and almost all the things that I have learned so that others can also read and learn from my experience.



Angel Broking House Limited

Philosophy of the Company
Angel broking ltd. already has a presence in India through company Law, incorporated on December, 1997. It offers world-class financial planning and a wide range of wealth management products to mass affluent and affluent customer segments. Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading), financial planning, insurance, investment products, equity research, demat account and more. Angel Broking Limited is one of the leading and professionally managed stock broking firm involved in quality services and research. Angel Broking Limited is a corporate member of The Stock Exchange, Mumbai. The membership of the company with The Stock Exchange Mumbai was originally in the name of Mukesh R. Gandhi, which was eventually turned into a corporate membership in the name of Angel Broking Limited. Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr. Mukesh Gandhi, a fifteen years veteran in the market. The group is well supported by a professional and qualified research team and efficient operations and back office team, which comprises of highly dedicated and qualified individuals. Angel has an in-house, state of art research department. Angel believes in reaching out to the customer at the farthest end rather than by reaching out to them. The company in its endeavour to give its client the best has opened up several branches all over Mumbai, which are efficiently integrated with

VISION: y To provide best value for money to investors through innovative products. Mission: To create long term value by empowering individual investors through superior financial services supported by culture based on highest level of teamwork. The company presently has total staff strength of around 150 employees who are spread accordingly across the head office and all the branches. Angel has always strived in the direction of delivering ultimate client satisfaction and developing stronger bonds with its customers and chose partners. efficiency and integrity. The company has huge network sub-brokers in Mumbai and other places outside Mumbai. which has been increasing at a compounded growth rate of 100% every year. who act as Chanel partners for the company. Angel Broking Limited is primarily into retail stock broking. buy-outs of smaller regional outfits and appointment of subbrokers and franchisees. y Trading/Investments Strategies y State of the art technology and personalized service. Angel has a vision to introduce new and innovative products and services regularly. like opening up of branches at various places. registered with SEBI. 10 | P a g e . Angel has empowered its physical presence throughout India through various strategies which it has been adopting efficiently and effectively over a period of time. with a customer base of retail investors. Moreover Angel has been tapping and including high networth and self-employed individuals it its vast array of clients. Moreover Angel has been one among the pioneers to introduce the latest technological innovations and integrate it efficiently within its business. tie-ups with various agencies and sales agents.the Head Office.

friendly and trustworthy service. They are a financial company with a different attitude. They strive to offer simple. ANGEL DEALING IN EQUITY LIFE INSURANCE MUTUAL FUND COMMODITY 11 | P a g e .Customer Promise They are passionate about their customers' success and promise to deliver exceptional service with every meeting. interaction and dealing. straightforward.

Milestones May. 2006 October. 2004 April. 2006 Crossed 100000 trading accounts Major Volume Driver award for 2005 September. 2007 December. 2003 12 | P a g e Initiated Commodities Broking division First published research report . 2008 November. 2005 Launched the PMS function March. 2006 October. Launched Mutual Fund and IPO business 2006 July. 2007 Crossed 200000 trading accounts Created 2500 business associates Major Volume Driver award for 2006 September. 2009 August. Launched Online Trading Platform 2004 April. 2006 Awarded with 'Broking House with Largest Distribution Network' and 'Best Retail Broking House' at Dun & Bred street Equity Broking Awards 2009 Crossed 500000 trading accounts Major Volume Driver for 2007 March.

Under his leadership. he recognised the opportunity offered by the stock market to serve individual investors. incorporated Angel Broking Ltd. 2002 March. Angel became the first broking house to embrace new technology for faster. Thakkar is valued for his understanding of the economy and the stock-market. Mr. 1998 December. He ventured into stock trading with an intention to raise capital for his own independent enterprise. Lalit Thakkar Director Research 13 | P a g e . 2002 November. Mr. more effective and affordable services to retail investors. Dinesh Thakkar Founder Chairman & Managing Director The Angel Group of Companies was brought to life by Mr. However. Dinesh Thakkar. The print and electronic media often seek his views on the market trend as well as investment strategies. Thus India¶s first retail-focused stock-broking house was established in 1987. 1997 Angel s first investor seminar Developed web-enabled back office software Angel Capital and Debt Market Ltd.November. incorporated Angel Broking House Board of Director Mr.

Amit Majumdar is a key member of Angel¶s strategic decision-making process. Lalit Thakkar has undoubtedly been the brain behind it. Mr. Research-based & personalized advisory services are Angel¶s forte. Mr. treasury. HRD and quality management. consultancy and advisory services. His hands-on experience and fundamental knowledge of the market can predict the market trend early.Mr. brand-building. Amit Majumdar Chief Strategy Officer A chartered Accountant by qualification. Phadke has successfully led SBUs and financial companies from concept to commissioning. Mr. Majumdar has led many successful initiatives for the group. Rajiv Phadke is a strategic thinker with expertise in the field of corporate planning. His technical and fundamental outlook has provided impetus to Angel¶s market research team. Mr. Times Guaranty Financials. to name a few. Ambit Corporate Finance and Ernst & Young. He is also a well-known 14 | P a g e . Holding a major in Finance. and Mr. Lalit Thakkar is truly a genius. international marketing. His career horizon spans Motilal Oswal Securities. He has been with the group since August 2004. With over 32 years of experience. When it comes to analyzing the market. He has handled several functions of the group like finance and operations. Mr. Mr. financial services. He has rich experience in finance. Lalit Thakkar is the motivating force behind Angel¶s highly acclaimed Research team. Majumdar has been associated with Rabo India Finance. He¶s been a part of the senior management team since the Angel Group¶s inception. Nagarjuna Securities and Tata Exports Ltd. investment banking. Mr. Before joining the Angel Group. Rajiv Phadke Executive Director communications HR & Corp. Rajiv Phadke has actively contributed to the Group¶s growth over the last four years. Mr. His views on the market trend are often quoted in the print and electronic media. Mr.

Mr. Vinay Agrawal Executive Director Equity Broking technology Mr. Nikhil Daxini has been instrumental in introducing the concept of professional marketing of broking services at Angel. He has been associated with HDFC Bank Ltd. in the past. Mr. Daxini has immense experience in the marketing of financial products and services. Agrawal began his career with the Angel Group as Finance and Operations Consultant. He is actively involved in exploring new ways to adopt for business enhancement. Mr. A Chartered Accountant by qualification. His area of focus is Business Development. Mr.Distribution & Wealth Management 15 | P a g e . Mr. and since then he¶s quickly climbed up the corporate ladder. Nikhil Daxini Executive Director . Vinay Agrawal leads the Equity Broking business at Angel. Product Development and Ebroking initiative.Sales and Marketing With an MBA in finance. Risk Management and Operations. which comprises Business Development. Mr.speaker in the HR and business development circuit and his views are featured on various electronic media as well. Operations. Hitungshu Debnath Executive Director .

He has also attended Banking & Technology seminars organized by SCB Singapore. IPOs.. He has been associated with Times Guaranty Financial Ltd.. mutual funds. Treasury Banking. Syam brings with him over 18 years of experience in the field of Transaction Banking. Arthur Andersen and WNS Global. Mr. in the past.A marketing professional and a British Chevening scholar from the London School of Economics. Mr. Fortress Financial Services Ltd. Mudit Kulshreshtha has more than 12 years experience in the field of strategy and business consulting.K. NASSCOM. Mr. Ernst and Young. Alliance Capital Asset Management and HDFC Asset Management Ltd. Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division at Angel. Consumer Banking and CBS. Mr. Mr. Debnath has over 18 years of industry experience. 16 | P a g e . BSE India & Euro Finance. Mr.S. personal loans and other wealth management products. Wholesale Banking.Operations Mr. Hitungshu Debnath leads the Distribution and Wealth Management business at the Angel Group. He started his career with ANZ Grind lays Bank and he was also associated with Standard Chartered Bank in India as Director Transactional Banking. It includes the distribution of Insurance. and U. He has advised several big clients in the U. Indian School of Business and IIT. Mudit Kulshreshtha Executive Director .Business Intelligence & Analytics Mr. With a Bachelor¶s degree in Engineering and PhD in Economics. He is also a known speaker at public seminars and conferences organized by CII. Syam followed up his Engineering degree with an MBA. Santanu Syam Executive Director . He has been associated with reputed consulting firms like Deloitte Consulting India.

Information Technology IT is a strategic function at Angel. before assuming the role of Associate Director.Sales And Marketing Ms. Shah leads all IT-related activities from planning and budgeting to implementation and maintenance. She started her career at Angel as Business Development Executive. Mr. Mr. A qualified Company Secretary and an MBA in Finance. She was then appointed the head of Surat Branch and the South Gujarat region. And Mr. 17 | P a g e . Ms. Pinky Kothari is responsible for development and expansion of the Angel Group¶s business in Southern India. Shah has over 18 years of industry experience. Ketan Shah Associate Director . Ms. Ketan Shah is involved in the designing of Angel¶s IT policies and Strategies. He has been involved in various aspects of Business Operations in his previous assignments.Mr. Pinky Kothari Associate Director . Kothari has vast experience in business development in the financial services industry.

Lack of lo ya l client age Develo ping product . Karvy Consultants and with BLB Ltd in the past.Mr. Naveen Mathur Associate Director Business Commodities A CFA of 1997. SWOT ANALYSIS:Strength:y y y Co -operat ive and E xper ienced Branch Managers Go od Dat abase Reliance Br and Lo w pr icing y Weakness:y y y y Inexper ienced St aff Lo w awareness due t o lack of advert isement . corporate and strategic planning. He has been involved in several management activities. Opportunity:y y y Unt apped Market Increased spending power Changing Mindset of Cust omers Unpredict able Sensex y 18 | P a g e . treasury operations. Mr. Mathur is a regular speaker on all the prominent financial news channels. Mr. He brings with him over 14 years of experience in the financial markets He had been associated with Religare Commodities. and research activities in Futures and Options markets in his past assignments. Mathur holds a Post Graduation degree in Financial Management and Business Finance.

OFFERS 1. Companies approach helps clients build a proper mix of products. 19 | P a g e .Threat:y y y Reach St iff co mpet it io n fro m exist ing player s in the market Bet t er product s WHAT DOES ANGEL BROKING LTD. 2. 3. and not concentrate on just one individual product. Hence it partners all its clients in realizing their long-term vision. 4. Transparency and Confidentiality Companies clients receive regular portfolio statements from relationship managers via email. Access to Research Reports Company provides the clients with access to the expert opinion of economists and analysts. Professional Advice Company offers expert advice on equity and debt portfolios with an objective to provide consistent long-term return while taking calculated market risks. serving long-term objectives in the best way. 5. Personalized Service Company believes in providing personalized service and individual attention to each client to ensure that we understand their goals and help them achieve it. However to achieve this one also needs to take advantage of short-term market opportunities while not losing sight of long-term objectives. Long-term Relationship Company believes that long-term vision is the only means to steady wealth creation. Hence.

The most important aspect for the role of trainee is trust. this activity give me mixed result. This profile offers me to understand the need of customer and provide them the best deal possible with maximization of the profit. with a profile of sales trainee. Generation of leads Since I was new in the field so I had to start from scratch and generate new leads to sustain in the market. I often got success and generated many leads through it but it also landed me in awkward position where the customer were in different mood and made us hear words for which a marketer 20 | P a g e . So far fulfillment of the targets one needs to: y Capitalize on the old and loyal clientage which can be building slowly by advising people in the best possible way.DISCUSSION ON TRAINING Student¶s work profile(role and responsibilities) I worked there with ANGEL BROKING LTD. Cold calling is one of the trusted ways of getting to the customers without meeting them. both for the company as well as for the customer. for cold calling the quality and accent remains a very important criterion. Although the rate of conversion remained very less. y Generating new leads through various activities.

though it looked difficult to achieve in the beginning.should be always prepared to hear. In the initial phase I was accompanied by more experienced staff. ‡ ‡ Time consuming Less success rate 2. The corporate were the most difficult and most temping to get the business from. after getting the product knowledge in the first week at the branch I was also allotted distributor to work with. LIMITATIONS: 1. At ANGEL BROKING LTD. Cold Calling ‡ ‡ Voice and accent plays a major role. It took me one one day to crack Hi-tech Gears. To get awareness of the every product I attended diversified calls. Corporate ‡ ‡ Time consuming Contacts with higher authorities play a major role 21 | P a g e . After the third week my performance also improved and I was able to get close to the targets. as the customer may in a different mood at the time of calling. Corporate calls always remained more difficult to crack with respect to retail sector. After I became known to the market and procedure I started attending calls alone only. This helped me to implement cross selling to get better results. The right time to call a customer cannot be decided.

friendliness) Flexibility: can adapt to different types of clients and new situations. While making cold calls. we need to have: ‡ ‡ ‡ ‡ ‡ Good Communication Skills (Voice quality is clear and articulate) Persistent and able to bounce back from rejection Good organizational skills. 22 | P a g e .Description of live experience I was supposed to use the database provided by the company to make cold calls or by directly meeting people to get new leads. Ability to project a telephone personality (Enthusiasm. Using a good database is very essential.

There's hardly a sales executive who is not aware of the 80/20 rule´. Suggest them the plan that best suits them. Problems faced while selling products: 23 | P a g e . I analyze their needs. Whether they want to go for investment purpose or insurance or both. While talking to customers.³Eighty percent of our business comes from 20 percent of our customers" is a frequent statement at any sales convention. If they agree to it then either we send across the agents to close the deal or close it themselves.

word of mouth.‡ ‡ Customer dissatisfied with the services. People risk appetite is very low. People fear that Angel Broking Being a Private company and a new entrant may be able to sustain or not. so they are afraid of mutual fund as well. 24 | P a g e . Lack of knowledge and less awareness about demat account. Misguidance by agents. People do not want insurance products. ‡ ‡ ‡ ‡ ‡ Past experience.

Why demat? The demat account reduces brokerage charges. postal delays 25 | P a g e . It is also safe. In India. The Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. nobody wants physical shares any more. This account is popular in India. As of April 2006. practically all trades have to be settled in dematerialized form. is a type of banking account which dematerializes paper-based physical stock shares. it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN). the Securities and Exchange Board of India (SEBI). enables quick ownership of securities on settlement resulting in increased liquidity. So a demat account is a must for trading and investing. avoids confusion in the ownership title of securities. and provides easy receipt of public issue allotments. not a destination¶¶ ANGEL DEMAT ACCOUNTS Overview of Demat Account Demat account allows you to buy. and the deadline for submission of PAN details to the depository lapsed on January 2007. the abbreviation for dematerialized account. a demat account. sell and transact shares without the endless paperwork and delays. It also helps you avoid bad deliveries caused by signature mismatch. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. has allowed trades of up to 500 shares to be settled in physical form. secure and convenient. Is a demat account a must? Now a day. makes pledging/hypothecation of shares easier. Although the market regulator.³Success is a journey.

The DP may revise the charges by giving 30 days notice in advance. it eliminates risks associated with forgery. provided the BO Account/s at transferee DP and at transferor DP are one and the same. the investor has to sign an agreement with DP in a depository prescribed standard format. Steps involved in opening a demat account First an investor has to approach a DP and fill up an account opening form. SEBI has rationalized the cost structure for dematerialization by removing account opening charges.e. The DP will open the account in the system and give an account number. Further. i. production of PAN card in original at the time of opening of account has been made mandatory effective from April 01. Further. 2005. under his signature. 2006. identical in all respects. counterfeiting and loss due to fire. 26 | P a g e . and obtain quick receipt of such benefits as stock splits and bonuses. transaction charges for credit of securities. DP should provide the investor with a copy of the agreement and schedule of charges for their future reference.5 per cent payable on physical shares). SEBI has vide circular dated November 09. All applicants should carry original documents for verification by an authorized official of the depository participant. theft or mutilation. 2006. which is also called BO ID (Beneficiary Owner Identification number). by a DP on a Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another branch of the same DP or to another DP of the same depository or another depository. which details rights and duties of investor and DP. The account opening form must be supported by copies of any one of the approved documents to serve as proof of identity (POI) and proof of address (POA) as specified by SEBI.and loss of certificates in transit. and custody charges vide circular dated January 28. no charges shall be levied by a depository on DP and consequently. avoid filling up of transfer deeds. Besides. Further. 2005 advised that with effect from January 09. Demat account holders can also avoid stamp duty (as against 0.

Your DP would give you a copy of this signed agreement for your record. Required Documents The extent of documentation required to open a demat Account may vary according to your relationship with the institution. 3.Preserve these carefully. This Client Id no. delivery instruction for trades. If you plan to open a demat account with a bank. 6. Procedure 1. purchase etc.) Once your depository account is opened. Sign agreement with DP (agreement will state rights & obligations of both parties). the BO Account at transferee DP should also be a joint account in the same sequence of ownership.. should be quoted in all your future correspondence with DP/NSDL / Issuing Company/their registrar & transfer (R&T) agent. check with the DP. a savings account holder has an edge over the non-account 27 | P a g e . 2. Your DP would give you pre-printed instruction slips for depository services viz. DP would give you Client Id no. Fill account opening form (available with your DP).. If not. along with your DP Id no. Give your DP the duly filled account opening form with introduction documents as may be required.. Forms a unique combination. 3. 5. dematerialization. Rights 1. You can give a onetime standing instruction to your DP to receive all the credits coming to your depository account automatically. Both these nos.In case the BO Account at transferor DP is a joint account. transfer for effecting sale. Your DP would give you a list of deadlines for giving instructions for various depository activities viz. 4. The agreement will contain the fee structure of your DP. (Account no.. 2. etc. No minimum balance is required to be maintained in a depository account. You can open more than one depository account in the same name with single DP/ multiple DPs.

DP would give you Client Id no. 4. they will need the originals for verification. forms a unique combination. The agreement will contain the fee structure of your DP. (Account no. Along with the application form. The DPs also ask for a DPclient agreement to be executed on non-judicial stamp paper. Fill account opening form (available with your DP). Voter¶s ID Passport Ration card Driver¶s license Photo credit card Employee ID card Bank attestation IT returns Electricity/ Landline phone bill While they only ask for photocopies of the documents. Procedure 1. Both these nos. 2. Your DP would give you a copy of this signed agreement for your record. along with your DP Id no. This Client Id no. Here is a broad list (you won¶t need all of them though): y y y y y y y y y y y PAN card A canceled check. should be quoted in all your future correspondence with DP/NSDL / Issuing Company/their registrar & transfer (R&T) agent.holder. You will have to submit a passport size photograph on which you sign across. Sign agreement with DP (agreement will state rights & obligations of both parties). banks usually offer additional incentives to customers who open a demat account with them. Give your DP the duly filled account opening form with introduction documents as may be required.) once your depository account is opened. In fact. 3. your photographs (with co-applicants) and proof of identity/residence/date of birth have to be submitted. 28 | P a g e .

Benefits of having an Angel account. you can do it all through Angel. dematerialization. transfer for effecting sale. money changing and credit cards.5. Angel Demat Account Services Angel Broking ± Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services. Simply open a Angel account and enjoy the convenience of handling all your key financial transactions through this one window. we invite you to pay a flat fee of just Rs. equity and commodities derivatives.. 6. IPO¶s life insurance.. offshore investments mutual funds. Whether you wish to transact in equity. If not. Your DP would give you a list of deadlines for giving instructions for various depository activities viz. ‡ Its offers single ± Through Angel¶s associates. money transfer. etc. 750/. purchase.and transact through Angel. amongst others. life & general insurance products or avail money transfer and money changing services. As an Introductory offer. ‡ It¶s cost effective You pay comparatively lower transaction fees.etc.. Your DP would give you pre-printed instruction slips for depository services viz..Preserve these carefully. you can transact in equity. general insurance. equity & commodity derivatives. ‡ Its convenient You can access Angel¶s services through ‡The internet ‡Transaction kiosks ‡The phone (call & transact) ‡Our all ± India network of associates on an assisted trade. IPO¶s offshore investments or prefer to invest in mutual funds. 29 | P a g e . delivery instruction for trades. check with the DP.

.com. ‡ No odd lot problem. tax. It provide you value. delays. ‡ Nomination facility. ‡ Immediate transfer of securities.added services at www. retirement. arising out of bonus/split/consolidation/merger etc. ‡ Reduction in transaction cost. in the personal finance section ‡ Risk Analyzer for analysis of your risk profile ‡ Asset allocators to build an appropriate investment portfolio ‡ Innovative use of technology for facilitating The benefits:Benefits of Demat Account ‡ A safe and convenient way to hold securities. you get ‡ Reliable research.‡ Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. ‡ Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately. ‡ Elimination of risks associated with physical certificates such as bad delivery. including views of external experts with an enviable track record ‡ Live news updates from Reuters and Dow Jones ‡ CEO¶s / expert views on the economy and financial markets ‡ Tools that help you plan your investments.angelbroking. ‡ No stamp duty on transfer of securities. fake securities. etc. even one share can be sold. ‡ Reduction in paperwork involved in transfer of securities. 30 | P a g e . ‡ Automatic credit into demat account of shares. thefts etc. This number works as a dynamics password to keep your account extra safe. ‡ Transmission of securities is done by DP eliminating Correspondence with companies.

yChange of name.‡ Holding investments in equity and debt instruments in a single account. yInstantaneous transfer of securities enhances liquidity.. 2. fake certificates. etc. physical settlement is virtually not taking place for the apprehension of bad delivery on yaccount of mismatch of signatures. . trades up to 500 shares can be settled in physical form.can be affected across companies by one single instruction to the DP. Benefit For Investors Demat account has become a necessity for all categories of investors for the following reasons/ benefits: ySEBI has made it compulsory for trades in almost all scrip¶s to be settled in Demat mode. Therefore. Any number of securities can be transferred/delivered with one delivery order. registration of power of attorney. address. etc. yIt is a safe and convenient way to hold securities compared to holding securities in physical form. interceptions and subsequent misuse of certificates. Open depository account with the same holding pattern as there on existing physical securities.: If 100 securities of company ABC & 200 securities of company PQR are registered in the name of X as first holder & Y 31 | P a g e . It facilitates taking advances against securities on low margin/low interest. forgery of signatures. Although. deletion of deceased's name. paperwork and signing of multiple transfer forms is done away with. other conveniences. Points To Remember 1. yEach share is a market lot for the purpose of transactions . charges. yIt eliminates delays. You may choose your DP based on your evaluation of their reputation. service standards. Eg. You will need to open separate accounts for every different combination of holding pattern. etc. yNo stamp duty is levied on transfer of securities held in Demat form. no odd lot problem.

contact your DP. provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. In case of holdings of a HUF. In case of any difficulties. In case of a second holder. 10. if 100 securities of company ABC are registered in the name of X as first holder & Y as second holder & 200 securities of company PQR are registered in the name of Y as first holder & X as second holder. The list is available with your DP. 15. a court order should be obtained. the account should be opened in the name of the Karta. 11. For selling the securities of the minor. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. Whereas. 4. Thus it may take you a month from the date you hand over shares. The guardian will sign as signatory on behalf of the minor. In case of holdings of a partnership firm. 9. 3. 5. Account opening procedure should typically take 2-5 days. Only securities registered in the name of the account holder can be dematerialized. would be processed. 7. 13. you will need to open two accounts. Only securities admitted by NSDL can be dematerialized. to receive demat credit. 14. the depository account should be opened in the name of the minor and the guardian¶s name should be mentioned. All the joint holders should sign the DRF. the account should be opened in the name of the partner(s). Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status 12. 8. one account in name of X as first holder & Y as second holder is sufficient. the issuer/ their R & T agent may at the time of 32 | P a g e . Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put after or prior to the surname. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/their R&T Agent. one in the name of X as first holder & Y as second holder and the second in the name of Y as first holder and X as second holder. 6.

16. 33 | P a g e .demat confirmation. ask for additional documentation (like bank attestation/ notarization. In case there is any problem in processing the DRF. contact your DP and if he cannot resolve the problem you may contact NSDL. etc.) to prove that the certificate belongs to the person who forwarded the DRF.

The difference lies in the process of delivery (in case of sale) and receipt (in case of purchase) of securities. In case of purchase:y y The broker will receive the securities in his account on the payout day The broker will give instruction to its DP to debit his account and credit investor¶s account Investor will give µReceipt Instruction to DP for receiving credit by filling appropriate form. y In case of sale:The investor will give delivery instruction to DP to debit his account and credit the broker¶s account. Such instruction should reach the DP¶s office at least 24 hours before the pay-in as otherwise DP will accept the instruction only at the investor¶s risk. However one can give standing instruction for credit in to ones accounts that will obviate the need of giving Receipt Instruction every time. Rights 34 | P a g e .Buying and Selling of Dematerialization INTRODUCTION The procedure for buying and selling dematerialized securities is similar to the procedure for buying and selling physical securities.

Dematerialized securities can be traded on those stock exchanges connected to NSDL. Over a period. 2000. This list presently covers 160 securities. securities cannot be delivered in physical form in the unified segment. This list has been expanded to cover a total of 200 securities with effect from January 17. Procedure Trading in dematerialized securities is done through your broker just like trading in physical securities. ISE & ASE are connected to NSDL. MSE. your DP will help to deliver shares to your broker (in case you sell) on the basis of valid instruction given by you to your DP and receive shares from your broker (in case you buy) on basis of valid instruction given by your broker to his DP.In this segment delivery obligation can be met by delivering dematerialized or physical securities at the option of the seller. NSE. 2. of stock exchanges connected to NSDL. this list would cover all actively traded securities.1. Buy dematerialized securities 35 | P a g e .In this segment delivery obligation can be met by delivering dematerialized securities only. LSE. o Exclusive demat segment . two segments would be available to trade in dematerialized securities : o Unified (erstwhile physical) segment . BSE. CSE. BGSE. for a select list of securities prescribed by SEBI. OTCEI. At present. After your broker executes the trade. DSE. At these stock exchanges. However. Physical securities cannot be delivered in the exclusive demat segment.

so that your brokers clearing account is credited at the time arranged with him.1. 5. If you have given standing instruction to receive credits. your account with your DP is credited. You sell your dematerialized securities in any of the stock exchanges linked to NSDL through a broker of your choice. If the instructions match. Sell dematerialized securities 1. You give instruction to your DP for debit of your depository account and credit of your brokers clearing member account at least 24 hours i. 3. Make sure you tell your broker you want only demat shares. 6. Broker arranges payment to clearing corporation/ clearing house of the stock exchange. On the pay-in day. your broker gives instruction to his DP for delivery to clearing corporation/clearing house of the relevant stock exchange. 2. You give instruction to your DP for receiving credit in your depository account. Broker gives instructions to his DP to debit his clearing account and credit your depository account. 4. provided your account is already active. He can immediately transfer these securities to your depository account. 2. no separate instruction for receiving credit will be required. 36 | P a g e . You purchase securities in any of the stock exchanges connected to NSDL through a broker of your choice and make payment to your broker. one working day prior to the pay-in date or before the deadline prescribed by your DP. Broker receives credit in his clearing account with his DP on the pay-out day. 3.e.

contact him or concerned stock exchange or SEBI. When you buy securities through the stock exchange. 37 | P a g e . your brokers clearing account is credited to the extent of the securities purchased. on receipt of instruction from clearing corporation/ clearing house of the stock exchange. in spite of your broker giving valid instruction to his DP. contact the DP and if he fails to resolve the same you may contact NSDL.e. In case the DP defaults in executing your instruction. The broker receives payment from the clearing corporation / clearing house. You receive payment from the broker for the sale in the same manner you would receive payment for a sale in the physical mode. Securities are not directly credited to your account by the clearing corporation/ clearing house of the stock exchange. provided your instruction was in order and has been submitted to the DP at least 24 hours i. In case your broker does not give a delivery instruction. Your depository account is credited only when your broker gives a delivery instruction to his DP. you have to give a delivery instruction to your DP to transfer the securities to your brokers clearing account. you can contact NSDL. When you sell securities. 2. They are not automatically debited from your account by NSDL or by the clearing corporation/ clearing house of the stock exchange. In case of any problem in execution of trade. In case the DP fails to resolve your problem. Points To Remember 1. 3. If your depository account is not credited. 5. contact your broker and if he fails to resolve the problem you may contact the stock exchange. Trading continues to be through brokers. one working day prior to the pay-in date or before the deadline prescribed by DP. the DP is liable to compensate you for the loss incurred.4.

its products and services offered. about the company as well as the strategy of the customers. which helps me a lot at my working days. its achievements and tasks. So that. a trainee will be able to work well for the organization. products and services and also to collect information about its competitors. 38 | P a g e . From the study I have learned very much.NEED OF THE STUDY The need of the study arises because of the reason that a trainee must understand the company. after understanding and collecting information about the organization and its competitors.

over a period of time. Shorter settlements thereby enhancing liquidity. Pledging of Securities. 39 | P a g e . holding and trading in Demat form has the following benefits: Settlement of Securities traded on the exchanges as well as off market transactions. without the hassle of handling physical documents that get mutilated or lost in transit.COMPETITORS HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. Features & Benefits As opposed to the earlier form of dealing in physical certificates with delays in transaction. Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS. HDFC BANK is Depository participant both with National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). Electronic credit in public issue. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments.

feedback & complaints .nsdl. Dividend Mandate. Signature. Also HDFC Bank might ask for additional information / documentation than what has been stated above to process your application / instruction. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis. SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant. Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system. transmission etc. For detailed guidelines. you may please mail us at dphelp@hdfcbank. HDFC Bank will not be responsible for any misunderstanding / act based on the above. Change of you are requested to approach your nearest HDFC Bank branch. You are requested go through the guidelines of the depositories before taking any further action. can be effected across companies held in demat form by a single instruction to the Depository Participant (DP). Holding / Transaction details through Internet / email. registration of power of attorney. 40 | P a g e .Auto Credit of Public Issue refunds to the bank account. In case you need any more information or have any queries .com Secured & easy transaction processing HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (https://speede. No stamp duty on transfer of securities held in demat form. No concept of Market Lots.

ICICI DIRECT ICICI Direct (or ICICIDirect. Margin PLUS website is the primary trading platform for this trading account. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies. Redemption and switch between different schemes. Systematic withdrawal plan and transferring 41 | P a g e . ICICIDirect. Systematic Investment plans. 2. Trading is available in BSE and NSE ICICI Direct offers 3 different online trading platforms to its customers Type of Account 1. Buy Today Sell Tomorrow and Call and Trade on phone. Wise Investment Account 1. Margin Trading. They also provide installable application terminal based application for high volume trader. Along with stock trading and trading in derivatives in BSE and NSE. it also provides facility to invest in IPOs. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund. This account allows Cash Trading. Spot is stock trading company of ICICI Bank. Mutual Funds and Bonds. Share Trading Account Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and NSE.

existing Mutual Funds in to electronic mode.1% to 0. It ranges from 0. Getting access to ICICIDirect. It allows investor to use online and offline stock trading. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds.4% to 0.2% to 0. Active Trader account gives more personalized investment options to the investors.425% for squared off trades and 0. 42 | P a g e . 2. Brokerage and fees Account opening fees : Rs 750/. service taxes and courier charges for contract brokerage varies on volume of trade and inclusive of demat transaction charges. Active Trader also provides commodity trading.15% for margin trades. 0.85% on delivery based trades.(One time nonrefundable) Brokerage: ICICIDirect. It also provides with independent market expertise and support through a dedicated Relationship Manager from website during market session can be frustrating. Disadvantages of ICICI Direct 1.

and local area nearby them. yTo increase the product awareness of Angel broking as single window shop for investment solutions.kit. Share khan.g. yTo expand the market penetration of Angel broking ltd. yTo collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e. Unicon. yTo provide pricing strategy of competitors to fight cut throat competition. Religare. India in foline. Alan.OBJECTIVE yTo find the market potential and market penetration of angel broking product offerings in Panchkula. 43 | P a g e . India bulls. Zirkpur.

one can also define research methodology as a scientific and systematic search for required information on a specific topic.RESEARCH METHODOLOGY INTRODUCTION Research Methodology refers to search of knowledge . TYPES OF RESEARCH ANALYTICAL RESEARCH:It has to used facts or information already available and analyze these to make a critical evaluation of material. SAMPLE SIZE: 44 | P a g e . The word research methodology comes from the word ³advance learner µs dictionary meaning of research as a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systematized effort to gain new knowledge.

and hence. Primary data can be collected either through experiment or through survey. Through questionnaire:Information to find out the investment potential and goal was found out through questionnaires. METHODS OF DATA COLLECTION In the project work Primary data secondary data (both) sources of data has been used . 1. Primary data collection: In dealing with real life problem it is often found that data at hand are inadequate.Considering the constraints it was decided to conduct the study based on sample size of 100 people in specific age groups. The data collection for this study was done in the following manner: Through personal interviews:A rigid procedure was followed and we were seeking answers to many preconceived questions through personal interviews. 45 | P a g e . it becomes necessary to collect data that is appropriate. There are several ways of collecting the appropriate data which differ considerably in context of money costs. time and other resources at the disposal of the researcher.

income and educational background was used for the classification purpose . 2. (Internet .The data which was collected from a sample of population was assumed to be representing entire population was interested .Through Tele-Calling:Information was also taken through telephone calls. journals) TOOLS OF ANALYSIS In the project work quantitative technique & percentage method are has been used. Secondary sources of data: In the secondary sources of data is used.Demographic factor like age. mazazine .books. It help in marketing more accurate generalization From the data available . 46 | P a g e . RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used.

with a more transparent system. the most favored investment continues to be in the Share Market. investment in the Stock Market can definitely be increased.DATA ANALYSIS AND INTERPRETATION Q1. In which of these Financial Instruments do you invest into? Financial Instrument Mutual Fund Bond Online trading Derivative Percentage of respondent 75% 16% 7% 2% Result of Preference of Investment Interpretation: This shows that although the mutual funds market is on the rise yet. So. 47 | P a g e .

the awareness towards online share trading has increased by leaps and bounds. This awareness is expected to increase further with the increase in Internet education. Are you aware of online Share trading? Aware of online share trading Percentage of respondent Yes No 72% 28% Result of awareness of online trading Interpretation: With the increase in cyber education. 48 | P a g e .Q2.

Heard about Angel Broking? Awareness of Angel Broking Yes No Percentage of respondent 48% 52% Result of Awareness of Angel broking 48% 52% yes no Interpretation: This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms of a premier Retail stock broking company.Q3. 49 | P a g e . This brand image should be further leveraged by the company to increase its market share over its competitors.

the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness. it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby.Q4. 50 | P a g e . Do you know about the facilities provided by Angel Broking? Awareness of Angel Broking services Yes No Percentage of respondent 36% 64% Awareness of Angel Broking Facilities 36% yes 64% No Interpretation: Although there is sufficiently high brand equity among the target audience yet. that.

Q . 40% have respondent of ICICI.5 Which bank is easily available everywhere? Company Name Angel ICICI HDFC Percentage of respondent 15 20 15 20 18 16 14 12 10 8 6 4 2 0 Angel ICICI HDFC Interpretation:30% have respondent of Angel Broking Ltd. 30% have respondent of HDFC. 51 | P a g e .

52 | P a g e . of services? Company Name Angel Broking HDFC ICICI Percentage of respondent 22 10 18 25 20 15 10 5 0 Angel HDFC ICICI 4th Qtr INTERPRETATION: 44% have respondent of Angel Broking Ltd.Q.6 Which banking Demat account offered you a large no. 36% have respondent of ICICI. 20% have respondent of HDFC.

. 53 | P a g e . 26% have respondent of HDFC. 44% have respondent of ICICI.7 Which bank provide you a better email facility? Company Name Angel Broking HDFC ICICI Percentage of respondent 15 13 22 25 20 15 10 5 0 Angel HDFC ICICI INTERPRETATION: 30% have respondent of Angel Broking Ltd.Q.

34% have respondent of ICICI.8 Which company provide a less BROKARAGE rate ? Company Name Angel Broking HDFC ICICI Percentage of respondent 22 11 17 25 20 15 10 5 0 Angel HDFC ICICI 4th Qtr INTERPRTETATION: 44% have respondent of Angel broking ltd. 54 | P a g e .. 22% have respondent of HDFC.Q.

Q. 55 | P a g e .. 20% have respondent of HDFC. 36% have respondent of ICICI. 9 Which company provide you a large number of product and services? Company Name Angel Broking HDFC ICICI Percentage of respondent 22 10 18 25 20 15 10 5 0 Angel HDFC ICICI INTERPRETATION:44% have respondent of Angel Broking Ltd.

Represent a pie chart USER OF DEMAT ACCOUNT Angel ICICI HDFC 28% 41% 31% 56 | P a g e .

Preference of Investment: Consumers want to invest 75% in Mutual funds. Availability of Bank 30% have respondent of Angel Broking Ltd. 36% have respondent of ICICI. 1. Which banking Demat account offered you a large no. response and mindset towards the product and services the company offers. 3. 40% have respondent of ICICI. 16% in Bonds. of services? 4% have respondent of Angel Broking Ltd. 6. Awareness of Angel Broking 48% consumers are know about Angel Broking and 52% consumers are not know about Angel Broking. 7% in online trading and 2% in Derivatives. 20% have respondent of HDFC. 2.. 5. 4. 30% have respondent of HDFC.OBSERVATION To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior. Awareness on Online Share Trading 72% consumers are aware of online share trading and 28% consumers are not aware of online share trading. 57 | P a g e . Awareness about facilities provided by Angel Broking: 36% consumers are aware about the facilities provided by Angel Broking and 64% consumers are not know about the facilities provided by Angel Broking.

44% have respondent of ICICI. Provide a large no. 22% have respondent of HDFC. 58 | P a g e ... of Products and services 44% have respondent of Angel Broking Ltd. 20% have respondent of HDFC. 34% have respondent of ICICI. 8.7. Better email facility provided by bank 30% have respondent of Angel Broking Ltd. 26% have respondent of HDFC. 9. Provide a less BROKARAGE rate 44% have respondent of Angel Broking Ltd. 36% have respondent of ICICI..

y Extreme variability in MARKET. y The lack of information sources for the analysis part. 59 | P a g e . y The study is limited to the different schemes available under the Demat account selected. y Geographical locations.LIMITATION y The time constraint was one of the major problems.

is good in market but according to customer satisfaction the company has to provide the better service. The Brand image of Angel Broking Ltd. They should provide should offers and facilities to their customers to increase their attractiveness about demat. 4. For opening an account they require lots of signatures in a kit.SUGGESTION 1. They should focus on print and electronic media advertisements to make more people aware about them. 3. 60 | P a g e . They should provide proper guidance to their customers about demat. And also change the Market strategy. 2. 5. which should be reduced.

Thus time and service are two most factors to get in this field. account have less brokerage rate .SUMMARY AND CONCLUSION SUMMARY OF LEARNINGS EXPERIENCE ‡ To get initial success in this field is very difficult. At last all conclusion be concluded by that Angel Broking Ltd. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. 61 | P a g e . have good return of investment. It provide a security with the use of special type of key . CONCLUSION Angel Demat Account is better than other Demat account. ‡ Also the corporate remains a very important segment which gets business in bulk but retail cannot be ignored which makes your business ticking. Although the business generation becomes easier with time as we serve more people who then get added up in the loyal clientage. is still growing industry in India Angel Broking Ltd. ‡ Customer remains in the pivotal position. Angel Broking Ltd.

hdfc.icicidirect. FINANCIAL INSTITUTIONS AND MARKETS MANAGEMENT 62 | P a g e .BIBLIOGRAPHY Websites: Reference books: www.

ANNEXURE 63 | P a g e .

000 b.000 d. Female Your annual income? a. 12. Types of business: «««««««««««««««««««««««««««««««. Address «««««««««««««««««««««««««««««««« Phone no: «««««««««««««««««««««««««««««««.00. Male b.001-15.00.00.MARKET RESEARCH QUESTIONNAIRE PLEASE TICK MARK THE APPROPRIATE CHOICES DEMOGRAPHIC NAME: ««««««««««««««««««««««««««««««««. 0-4. Gender a.001-8.00. 8. 4.00.00..000 64 | P a g e .000 c.001-12..00.

Do you know about the facilities provided by Angel Broking? Yes No Q5. Are you aware of online Share trading? Yes No Q3. In which of these Financial Instruments do you invest into? Shares Derivatives Mutual Funds Bonds Q2. Heard about Angel Broking? Yes No Q4. With which company do you have your DEMAT account? Angel Broking ICICI Direct HDFC Others (please specify) 65 | P a g e .QUESTIONNAIRE Q1.

Which bank provides you a better email facility?  Angel broking  HDFC  ICICI Q9. Which banking Demat account offered you a large no. Which bank is easily available everywhere?  Angel broking  HDFC  ICICI Q7. of services?  Angel broking  HDFC  ICICI Q8.Q6.    Which companies provide a less BROKARAGE rate? Angel broking HDFC ICICI 66 | P a g e .

Q10. Which company provide you a large number of product and services?  Angel broking  HDFC  ICICI 67 | P a g e .

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