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The Internal-Business-Process Perspective

Manoj Joshi 9manoj.joshi@gmail.com

In the internal-business-process perspective. quality. the approach of the Balanced Scorecard enables the demands for internal process performance to be derived from the expectations of specific external constituencies. Conventional performance measurement systems focus only on monitoring and improving cost. . In contrast. and time-based measures of existing business processes. managers identify the critical processes at which they must excel if they are to meet the objectives of shareholders and of targeted customer segments.

identifying the characteristics of market segments that the organization wishes to satisfy with its future products and services. first. services. then. . designing and developing the products and services that will satisfy those targeted segments. and markets. The innovation process highlights the importance of. design. and. This approach enables the organization to put considerable weight on research.One recent development has been to incorporate the innovation process as a vital component of the internal-business-process perspective. and development processes that yield new products.

joshi@gmail.Chain Model Manoj Joshi 9manoj.com .1 The Generic Value.

com .joshi@gmail.Manoj Joshi 9manoj.

joshi@gmail.com .Manoj Joshi 9manoj.

joshi@gmail.com .Manoj Joshi 9manoj.

1 Thank You Manoj Joshi 9manoj.com .joshi@gmail.

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