y The history of Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of Kiichiro Toyoda.Kiichiro Toyoda had travelled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930.He was encouraged to develop automobile production by the Japanese government.

the division produced its first Type A Engine. which was used in the first Model A1 passenger car in May 1935 and the G1 truck in August 1935. oAfter the world war II. commercial passenger car production started in 1947 with the model SA .HISTORY OF TOYOTA o In 1934.

Toyota is considered luckier than Toyoda in Japan. at Port Melbourne in Australia.The first Toyota built outside Japan was in April 1963. was established as an independent and separate company in 1937. other countries.HISTORY OF TOYOTA ‡ The Crown became the first Japanese car to be exported to the United States and Toyota's America and Brazilian divisions oToyota Co. Although the company name was changed in order the pronunciation. . . Toyota began to expand in the 1960s with a new research and development facility.

THE ORIGINS OF TOYOTA ‡ Toyota Motor Corporation was originally a machine manufacturing company called Toyoda Automatic Loom Works. Ltd. . The first type A engine was created in 1936 and the rest as I said in history. Kiichiro Toyoda who branched out into automobile manufacturing. But it was his son. and was owned by Sakichi Toyoda.

Vision and Mission ‡ Vision is to be the most respected and successful enterprise. delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology". .

Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world .Vision and Mission ‡ Mission of Toyota is to provide safe & sound journey.

Core Values ‡ To achieve our Vision we abide by our Core values. ± Achieving the ultimate goal of complete customer satisfaction. ± Fostering the spirit of Teamwork ± Inculcating ethical and honest practices . ± World class product quality.




QUALITY POLICY Toyota will strive to meet customer's expectations by providing world-class products and services through total employee commitment and continuous improvement .

BASIC CONCEPT OF QUALITY ASSURANCE ‡ Toyota purchases components from as many as two hundred suppliers it is very difficult to conduct detailed acceptance inspection. . in order to secure quality of the components it relies on the manufacturing and assembling process of these components for excellent process capability. Therefore.

Toyota s approach to quality ‡ Toyota has achieved a reputation for the production of very high quality vehicles in all countries around the world. ‡ Customer satisfaction is at the heart of all Toyota activities. In order to satisfy customer needs Toyota includes all Members in quality control activities . This has been achieved by an approach to quality control and quality assurance.

Corolla.ACHIEVEMENTS & MILESTONES ‡ Toyota Motor Corporation became the world's biggest car maker by volume ‡ 40. Prado and Innova are the successful cars of Toyota on Indian roads .000 Corollas Toyota has sold in India over the last five years ‡ Camry.

FUTURE PLANS OF TOYOTA MOTORS ‡ Toyota to Make South African Subsidiary ‡ Toyota will Develop Personal Transport Assistance ‡ Toyota to Acquire Land for New Plant in Brazil ‡ Toyota also plans to develop and launch a small car for the BRIC markets by 2010. .

289.FINANCIAL STATUS OF THE COMPANY (FISCAL YEAR : APRIL 2009.MARCH 2010 ) Number of employees Net revenues Income before taxes Net income 316.8 billion yen .717.2 billion yen 1.2 billion yen 2.121 26.437.

PRODUCTS: The products offered-unique.USE OF 4 PS TOYOTA MOTORS uses the four P¶s of marketing for better results. superior AND sound quality. PLACE: The business location and methods for distribution of products. . PRICE: TOYOTA MOTORS CORPORATION keep in mind the value for customers. PROMOTION: The effective techniques are used to communicate to customers.

the company has put in its best efforts to manufacture quality cars designed for its customers. . The company is using the philosophy of Kaizen for continuous improvement.OBJECTIVE OF COMPANY ‡ ‡ ‡ ‡ ‡ ‡ Improve Quality Enhance Efficiency Minimize Cost Increase Productivity Over the previous years. the company gives great importance to its human resource as the company believes that satisfied and quality conscious team can produced quality products. It has become a way of life for the management of the company by doing these efforts towards their objectives. To improve their efficiency.

Toyota has created a new dimension in the field of automobile business. The story of Toyota is one of an extraordinary group of entrepreneurs and engineers who believed in the power of innovation and in making miracles everyday .CONCLUSION  I realize that Toyota so care about their customer and Quality. defect free cars. that's why Toyota is very famous . high performing. It has understood the needs of the customers and has made a mark for itself by manufacturing small. and made its brand name.


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