Information Systems Strategy

Module Code

STEEP Analysis
Level 3

Prepared by: MEL First Prepared on: xx-xx-xx Last Modified on: 22-11-06 Quality checked by: xxx Copyright 2004 Asia Pacific Institute of Information Technology

Learning Outcomes STEEP ‡ What is STEEP Analysis? ‡ Why do a STEEP Analysis ‡ How to do a STEEP Analysis Module Code and Module Title Information Systems Strategy Title of Slides .

Key Words STEEP ‡ ‡ ‡ ‡ ‡ Social Technological Economic Environmental Political Module Code and Module Title Information Systems Strategy Title of Slides .

The Prescriptive Strategy Process STEEP Mission & Goals Internal Capabilities Strengths & Weaknesses External Environment Opportunities & Threats Objectives Strategy Implementation Control Module Code and Module Title Information Systems Strategy Title of Slides Feedback .

What is a STEEP Analysis? STEEP ‡A STEEP analysis is potentially wide ranging because considers any factors that are external to the organisation being analysed that may be relevant to the analysis. Factors are categorised into: Module Code and Module Title Information Systems Strategy ‡ ‡ ‡ ‡ ‡ S ocial T echnological E conomic E nvironmental P olitical Title of Slides .

STEEP Analysis STEEP Political conditions Economic conditions Environmental conditions Socio-cultural Technological conditions conditions Module Code and Module Title Information Systems Strategy Title of Slides .

STEEP Analysis STEEP Data about people ‡ Demographic conditions ‡ Changes in values/ attitudes ‡ Changes in lifestyle ‡ Attitudes toward work/ spare time ‡ Education conditions ‡ Work environment conditions ‡ Health conditions ‡ Changes in income distribution Socio-cultural conditions Module Code and Module Title Information Systems Strategy Title of Slides .

STEEP Analysis STEEP Data about scientific and technological developments ‡Spreading of and breakthrough in new technology ‡ Public supported R&Dprojects ‡ Development in R&D Technological conditions ‡ New patents and products Module Code and Module Title Information Systems Strategy Title of Slides .

and local economies ‡ Economic conditions ‡ Gross national product (GNP) ‡ Inflation rate ‡ Wage level ‡ Other costs ‡ Private consumption and available income ‡ Development of the rate of exchange ‡ Public finances ‡ Interest level ‡ unemployment Module Code and Module Title Information Systems Strategy Title of Slides . regional.STEEP Analysis STEEP Data about international. national.

food protection.STEEP Analysis STEEP Data related to energy. air and water quality ‡ Ecology ‡ Pollution conditions ‡ ´Green´ energy ‡ Energy conservation ‡ Waste handling ‡Carbon Credits Environmental conditions Module Code and Module Title Information Systems Strategy Title of Slides . reusing and recycling. protecting biological bases.

STEEP Analysis STEEP Data about government policies Political conditions‡ Global. regional and national political development (administration. political parties etc.) ‡ Tax politics ‡ Labour market politics ‡ Development in trade and industry politics in ASEAN and national ‡ Agricultural politics ‡ Public interference ‡ Trade political conditions Module Code and Module Title Information Systems Strategy Title of Slides .

edu/projects/CSM/default. and your institutional capacities? Derived from HORIZON Chapter Three. your programs. Market Research: External Analysis <horizon. your stakeholders. economic. ‡ What social.Why do a STEEP Analysis? STEEP External analysis addresses the following questions.unc.asp?chap=3> (Accessed on 6/1/03) Module Code and Module Title Information Systems Strategy Title of Slides ‡ ‡ ‡ ‡ . political. your products and services. environmental and technological factors in the external environment influence your ability to accomplish your mission and vision? Which events or trends are having (or may have) an impact on your institution? How will these external factors develop? What will the developments mean for your institution? How will developments affect your position in the marketplace.

g. For example. technological. economic. social. current. ‡ ‡ ‡ A trend is a data series of past.. estimated data for current year and projected data (e.asp?chap=3> (Accessed on 6/1/03) Module Code and Module Title Information Systems Strategy Title of Slides .g. the number of unwed mothers is a trend in the social sector.. the number of unwed mothers aged 13-18 from 1970 to last year). to the year 2010). Trends exist in each sector of life (e. We can obtain past data (e.How to do a STEEP Analysis? STEEP ‡ Gather information on environmental trends.edu/projects/CSM/default. Derived from HORIZON Chapter Three.unc.g. environmental or political environments).. Market Research: External Analysis <horizon. and future developments that can be estimated or measured over time.

confirmable occurrence that makes the future different from the past.unc. ‡ An event is a discrete. Market Research: External Analysis <horizon.How to do a STEEP Analysis? STEEP ‡ Gather information about potential developments or events. ‡ The passage of a bill requiring voluntary service for all 18 years olds would be an event that would affect enrolments in colleges and universities.edu/projects/CSM/default. Derived from HORIZON Chapter Three.asp?chap=3> (Accessed on 6/1/03) Module Code and Module Title Information Systems Strategy Title of Slides .

These implications may be identified as threats and opportunities. developments. and events. ‡ Use a simple template grid document Derived from HORIZON Chapter Three.asp?chap=3> (Accessed on 6/1/03) Module Code and Module Title Information Systems Strategy Title of Slides .edu/projects/CSM/default. Market Research: External Analysis <horizon.unc. and events are heading and which will be most important for your institution ‡ Explore the implications of different futures based upon these trends for your institution. developments.How to do a STEEP Analysis? STEEP ‡ Make assumptions about where these trends.

Template for STEEP Analysis STEEP Module Code and Module Title Information Systems Strategy Title of Slides .

Module Code and Module Title Information Systems Strategy Title of Slides .In class exercise STEEP ‡ Conduct a STEEP analysis for Malaysia.

Question and Answer Session STEEP Q&A Module Code and Module Title Information Systems Strategy Title of Slides .