The power of story

Everybody has a story
³There¶s a story in every man. The challenge is to find it. Then the problem is to tell it without putting the reader to sleep.´
Jim Murray American sports columnist

When pictures say it all

© Brian Lanker

³We may walk in different shoes, but we tread on common ground.´

Stories ± how we remember
³Stories are easier to remember ± because in many ways, stories are how we remember.´
Dan Pink Author, A Whole New Mind

Leading the way
³The notion of story and storytelling is important because to bring people to a new Functionality ± to a new type of use ± you have to lead them there.´
Yves Béhar Founder fuseproject

Violence of the new
³I found out as a professional designer that it didn't really matter how good a design was, if you didn't prepare the receiver «it would bounce off. It is what I call the violence of the new.´
Richard Seymour Designer / Futurist Seymourpowell

Eastman Innovation Lab

Design Insights

Writing a sustainable story
³In the present, we're creating the future. We're writing our story and« cognizance of that is very important about sustainability.´
JohnPaul Kusz Associate Director Center for Sustainable Enterprise Illinois Institute of Technology

Importance of transparency
³The best way to be accountable is to believe that everything you know about your product is on a billboard in Times Square.´
JohnPaul Kusz Associate Director Center for Sustainable Enterprise Illinois Institute of Technology

Building bridges
³One of the reasons why some ideas don¶t get through R&D to the market is because we¶re not connecting up the key role players in the innovation system effectively enough.´
Martin Charter Director The Centre for Sustainable Design University of Creative Arts, UK

Defining moment
³There we were [at the Earth Summit in Rio in 1992] discussing sustainable development and sustainability but we weren¶t accepting responsibility for our own actions.´
Gary Waterworth Owen Founder ResponseAbility Alliance

The power of story