Analysis of Product Portfolio, Distribution Channels, Pricing and People and Process Strengths & Marketing Strategies of

Report Submitted to: Prof. V. Shekhar
Report Prepared By: Students of PGP 08 – 10 GROUP 11 (Marketing –B) Amit Singh Rana 08PG286 Nikhil Aggarwal 08PG105 Rajorshi Bhadra 08PG112 Sachin Kaushik 08PG264 Satam Roy 08PG125 Sonam Sharma 08PG196

Group 11: B2B Marketing Project ‘WIPRO’


We would like to express profound gratitude to our instructor, Prof. V. Shekhar, for his invaluable support, encouragement, supervision and useful suggestions throughout this assignment work. His moral support and continuous guidance enabled us to complete our work successfully. We are also highly thankful to Mr. Malay Shrivastava (Business AnalystWIPRO, LOB- BI) & Abhishek Sahani (Pre-Sales Consultant-WIPRO, LOBERP) for their valuable suggestions throughout this study.


3 5 6 10 12 15 17 21 22 23 2 .Group 11: B2B Marketing Project ‘WIPRO’ TABLE OF CONTENTS Topic Introduction Portfolio of Products and Services Distribution Framework of WIPRO Pricing People. Processes and Strengths Leadership Development Framework Marketing Strategies of WIPRO Core Competencies of WIPRO Corporate Social Responsibility of WIPRO References Page No.

Suresh Vaswani joint CEO History about the company:  Wipro(Western India Palm Refined Oils) started as a vegetable oil trading company in 1947 in Maharashtra founded by Azim Premji‟s father Azim Premji succeeded his father and repositioned Wipro into a consumer goods company that produced hydrogenated cooking oils/fat company.Munjuluri Sivaji Headquarters. Wipro Ltd has interests varying from information technology. laundry soap. Karnataka India Key people. Wipro began developing its own computers and in 1981. Wipro entered into the information technology sector In 1979. started selling the finished product In 1980 Wipro moved into software development and started developing customized software packages for their hardware customers Since 1992 Wipro began to expand off shore in US and by 2000 Wipro Ltd ADRs were listed on the New York Stock Exchange 3 .1945 Founders. wax and tin containers and later set up Wipro Fluid Power to manufacture hydraulic and pneumatic cylinders in 1975     In 1975 when IBM was asked to leave India.Group 11: B2B Marketing Project ‘WIPRO’ ANALYSING WIPRO FIRM FROM B2B CONTEXT Wipro Limited is a $5 billion Indian conglomerate. consumer care. engineering and healthcare business. lighting.      Type.Azim Premji. Wipro is the second largest IT Company of India.Public Founded.Bangalore. According to the 2008-09 revenue. Girish Paranjpye joint CEO. Chairmain.

Group 11: B2B Marketing Project ‘WIPRO’ Wipro as a company deals in the following industries:               Aerospace Automotive Banking Business & Consumer Services Communication Service Providers Computer Peripherals Computer Software Computing Consumer Electronics Consumer Packaged Goods Energy Government Healthcare Hi Tech Hospitality & Leisure               Insurance Manufacturing Media Medical Devices Mobile Devices Pharmaceutical & Bio-Tech Retail Securities & Capital Markets Semiconductors Storage Telecom Telecom Equipment Transportation Utilities 4 .

Group 11: B2B Marketing Project ‘WIPRO’ Portfolio of Products & Services  Wipro Ltd offers a wide spectrum of services which can be classified as following:-  Product Design Services of Wipro. Wipro Technologies partner with them to provide comprehensive solutions in product lifecycle management and product realization. Their Product Design Services portfolio includes solutions across the spectrum and can be classified as:  Hardware Design System Software Development   Testing.As product manufacturers and platform vendors across the world strive to make better products with shorter development cycle and reduced total cost of ownership. Verification and Validation Support Services  Business process outsourcing services:Customer interaction services    Financial and accounting services Payment services Industry Administration Services 5   Supply chain services Knowledge services .

 Achieving Data Synchronization 6 . Coordination and synchronization of these distribution channels is quite essential for high value delivery of its products and services.Group 11: B2B Marketing Project ‘WIPRO’ Distribution Framework of Wipro Wipro gives a high priority to the functioning and implementation of distribution channels in an effective and efficient manner since the quality and value of its products and services solely depends on the network of its distribution channels. determine the business case for its adoption and finally chart out a roadmap for implementation. INBOUND & OUTBOUND  Global Data Synchronization for Distributors As a critical link in the supply chain. distributors today need to be aware of the industry-wide developments in the area of Global Data Synchronization.

7 . Wipro‟s „ready to implement portal solution‟ encompasses efficient processes that aid in drastic reduction of inventory levels.Wipro‟s ability to provide business-focused solutions stems from the fact that Wipro‟s delivery organization is supported by “Centers of Excellence” comprising of a dedicated team of domain experts and functional architects. minimize operational cost in real-time through automated workflow and improved inventory and resource utilization  Centers of Excellence (COE):. This enables it to provide winning solutions for the unique problems faced by Wipro‟s client‟s and help them respond proactively to industry trends.Wipro can commission a pilot implementation on a pre agreed scope involving a few product categories. SKUs or operating companies and then engineer a full scale roll out  Reverse Logistics:.UCC standards Synchronize basic item data with enterprise master catalog with manufacturers and retailers Syndicate the relationship dependent pricing and promotion data with retailer  Data Analytics Build a Data Analytics and Decision Support System to provide    A consolidated view of inventory Measurement of inbound & outbound logistics metrics Performance measure of promotional activities  Common Product Catalog:.Group 11: B2B Marketing Project ‘WIPRO’  Internal IT Systems Integration    Cleanse data in catalogs Make systems GTIN and GLN compliant Implement a Product Information Management system  External Data Synchronization    Establish a messaging system and a data pool compliant to EAN.On reverse logistics solutions help seamless collaboration between retailers and suppliers by providing complete visibility and thus increasing reverse logistics velocity and consumer satisfaction.

This enables its clients to have a large working team with varied qualities and expertise in different fields.Also referred to as “Follow the Sun Model” Global Delivery Model is the most successful model in terms of its reach and accessibility to the end user or client. in its global delivery model Wipro has its offshore development centers spread out across the globe. Supply chain services of Wipro include:        Inventory management Direct Procurement Transportation Administration Logistics and Dispatch Benefits:Better supply chain/inventory management Services right across the supply chain spectrum Bottom line savings and lesser procurement costs Shortening of the delivery cycle Wipro Technologies uses two distribution models for its IT based services: Global Delivery Model: . Some of the functions of Wipro’s onsite team involves:      Understanding the client‟s requirements Directly interacting with the client to get a better idea of their needs and changes in them Acting as a mediator between the client and the offshore development centers Planning and designing the initial steps of the project Testing the outcome of the project in tandem with the client‟s team Executing the project successfully at the client‟s place 8 .Group 11: B2B Marketing Project ‘WIPRO’  Supply Chain Management of Wipro: -.Supply chain management is a crucial tool for companies today to control their bottom lines and hence improve profitability. Wipro provides supply chain services across the complete material management lifecycle ranging from raw material sourcing to finished goods handling to retailing solutions. It‟s a combination of onsite model and offshore model but unlike the onsite/offshore model wherein the offshore development centre of service provider is located at one place.

 Thus it ensures optimum utilization of resources in rendering services by efficient use of time and skill 9 . This model is based on the concept of utilization of resources under the time availability factor of its workforce.Group 11: B2B Marketing Project ‘WIPRO’  Provide the required support for maintenance Tasks accomplished at the offsite development centre of Wipro includes:     Detailed design that will be continuation of what the onsite team designed Deciding any specific technological requirements for the project Development Testing before handing over to onsite team Continuous technical support Advantages of Wipro Global Delivery Model: Lower risks involved since the continuity of operations is not hampered in case of any hindrance caused due to disaster/emergency at one of the offshore centers  Round the clock productivity because of time-zone difference  Best results due to high quality work performed by varying skilled professionals across the globe  Shorter lead time  Cost benefits due to offshore outsourcing  No possibility of communication gap  Faster response Disadvantages cannot be attributed to this model to a very large extent since it is very flexible and economical in its operations despite of its complex structure.Under this model Wipro has only one development centre carrying all the operations of its distribution network.  Sometimes the ticket raised for any issue get resolved faster and hence the employee is diverted to handle other tickets piled up in the waiting line. Fixed delivery model is implemented in the following manner: For every IT related issue a ticket is raised at the development centre which has to be handled by the workforce of that development centre.  Fixed Delivery Model: .

Total number of hours worked T.Total cost T= r*t Thus the value of T gives the total cost involved in the project. Pricing scheme of this model depends on the following factors:     Workforce expertise Complexity of the project Demand of the skilled professionals Pricing structures of the competitors in market Bargaining power of the clients Generally at the corporate level following steps are followed by Wipro in deciding about the pricing scheme or structure for its business clients:10 . Wipro and its clients.e.Under this pricing model Wipro charges its clients using the principle of pro rate basis or work and time proportion. Under this pricing model both the parties agree to a fixed price for the entire project duration till its completion.Hourly rate (Rs/$ per hr) t. In order to calculate the total cost of any project it is very essential for Wipro and its client‟s to work out any fixed hourly rate as a multiplying factor for the cost calculation.Group 11: B2B Marketing Project ‘WIPRO’ Pricing Wipro Technologies generally use two main pricing models which are as follows: Time & Material Pricing Model: .Unlike the previous pricing model this one does not calculate the cost of project using variable pay rate rather it deals with a fixed price negotiated between the supplier and customer i. It is one of the pricing model used by Wipro for its Business clients in order to calculate the total cost involved in the completion or outsourcing of any project or business. Then the number of hours worked by the workforce is multiplied by the hourly rate previously agreed upon in order to compute the total cost of project.  Fixed Price Pricing Model:. Mathematical expression for cost calculation:r.

11 .The area of expertise of the Merchandising & Pricing COE( Centers of Excellence) include technology. price and markdown management and retailer-supplier collaboration. domain and process consulting in merchandize planning. category management.Group 11: B2B Marketing Project ‘WIPRO’   Rough estimation by drawing a blue print in order to find out what needs to done in the Landscape of the customer Customer is in a state A where he does not know how to fill this gap and transit to state B. This gap is due to the uncertainty in the cost or pricing structure Merchandising & Pricing: .

Employee feedback and continuous improvement is a cornerstone of Wipro‟s progress. The feedback given by employees is shared with management through scorecards. disseminate information on things they most cherish. has been creating a de facto „Wipro community‟ by allowing Wiproites to interact.Group 11: B2B Marketing Project ‘WIPRO’ People.  W 10 is a dipstick survey with 10 questions which checks the satisfaction level on issues.  Channel W the employee portal. Wipro delivers unmatched business value to customers through a combination of process excellence.Wipro as an organization believes in Connecting and Listening to people. which affect the health of the workplace and supervisory effectiveness.Wipro Technologies is a global service provider delivering technologydriven business solutions that meet the strategic objectives of its business clients. quality frameworks and service delivery innovation. Top management then prepares a timely action plan to address the areas of concern and task forces are created to focus on improvement areas and implement action plan 12 .  Employee Perception Survey: . Wipro has 38 “Centers of Excellence” that create solutions around specific needs of industries. Key sections encourage employee participation and communication through bulletin boards and chat rooms among other things. Wipro is the World‟s first CMMi Level 5 certified software services company and the first outside USA to receive the IEEE Software process Award. Processes & Strengths The productivity and goodwill of any firm in market depends on the design of processes and workforce as per certain standards in order to meet the challenges of marketplace.Wipro conducts employee satisfaction surveys every two years.  Employee Feedback & Communication: . Employees are encouraged to give comments and rank the organization on certain areas/satisfaction drivers. At Wipro we can highlight the following points for people & processes strengths: Human Resources: . This intranet ensures that the entire organization is wired and there is meaningful exchange of information/views across domains and geographies.

It successfully contributed to endeavor to nurture top class business leaders in Wipro. New ideas are appreciated and innovation is encouraged. In their commitment to diversity.Wipro seeks to build a climate that welcomes.Everyday at Wipro is challenging and thought-provoking. Wipro welcome people from all backgrounds and seek to include knowledge and values from various cultures. assimilation of a new manager in team play is very critical part of his/her induction to the company. the World Environment Day celebrations or chat with Sri Sri Ravishankar on their employees portal Channel W.Group 11: B2B Marketing Project ‘WIPRO’  Action plan (Meet your people program). which are based on Wipro vision. This is an end-toend program. events and social activities such as Dandiya festivals. the challenges ahead.Beside the routine job related activities employees of Wipro get an opportunity to express and enjoy joy at the workplace. This is an institutionalized process in Wipro and managers see great merit in it as they get feedback from the team that affects team performance and can make mid-course corrections to improve effectiveness at work  New Managers Assimilation Program (NMA): Since team work is highly valued. “mustknow-about-manager” etc.  Business Level Program: Wipro Leaders’ Qualities Survey: . celebrates.Wipro Leaders‟ Qualities Survey which started in 1992 is one of Wipro‟s oldest leadership development initiatives. A Skip level meeting is a formal team feedback session facilitated by HR as well as the supervisor‟s supervisor. values and business strategy. Wipro has 8 Leadership Qualities. from the team  Corporate Culture: . and promotes respect for the entire human race.The W10 scores provide the trigger to managers/supervisors to meet their teams and resolve issues which create dissatisfaction in the workplace  Skip Level. It enhances team bonding and aims at consensus and collation of concerns. In order to identify and help develop leaders these competencies Wipro has adopted a 360. What are tested are employees drive.Wipro believes that team feedback is an important parameter of leadership development as well as team cohesiveness.if an individual has a suggestion and plan to take it forward. which starts with the obtaining of feedback from relevant respondents and ends 13 . enthusiasm and survey process.  Beyond Work: . They are engaged in various recreational activities such as is all happening at Wipro  Workforce Diversity: .

Competencies specify the specific success behaviors at every role. At this level. Customer Focus and Building Star Performers. They not only walk the value talk but they also have a responsibility of assimilating new leaders with the Wipro culture. and team building and performance management responsibilities among other things  Strategic Leaders Program (SLP) – This program covers top management employees. business development and project management responsibilities. process.  Business Leaders Program (BLP) – This is for senior leaders with business responsibility. 14 . These leaders are like the flag bearers of Wipro values and Wipro way of doing business. client relationship development. The target group is campus hires and lateral hires at junior level   New Leaders Program (NLP) – It is popularly known as NLP and aims at developing potential people managers. and Profit & Loss responsibilities. The focus is on Vision. Global Thinking and Acting. Wipro ties up with leading business schools of international repute to conduct this program for Wipro leaders.Wipro has developed an approach for Life Cycle Stage Development Plan. Training and development programs at various stages have been designed by mapping the competencies to specific roles. The PDP is developed through “Winds of Change” which is a seven step program that helps in identifying strengths and improvement areas.Group 11: B2B Marketing Project ‘WIPRO’ with each leader drawing up a Personal Development Program (PDP) based on the feedback received.  Leadership Lifecycle Programs: . The program covers commercial orientation. who have taken such roles or are likely to get into those roles in the near future Wipro Leaders Program (WLP) – This program is for middle level leader with people. Values.  Entry-level program (ELP) . and determining action steps. people are trained up for revenue generation.The program covers the junior management employees with the objective of developing managerial qualities in the employee. Strategy.

Wipro also constantly endeavor to enhance their reward program to align it with changes in employee motivators and business drivers.Group 11: B2B Marketing Project ‘WIPRO’ LEADERSHIP DEVELOPMENT FRAMEWORK OBJECTIVE SETTING COMPETENCY BASED PERFORMANCE APPRAISAL WIPRO LEADER EARLY OPPORTUNITIES LIFECYCLE LEADERSHIP PROGRAM ELP. which have been institutionalized across business. WLP.The Wipro philosophy has a clear thrust on performance enhancement. reviewing. Evolution of Six Sigma at Wipro: . and evaluating performance of their employees. which ensures scalability and standardization. SLP WLQ 360 DEGREES HR REVIEW AND PLANNING MEET YOUR PEOPLE PROGRAM CSS CUSTOMER INPUTS  Managing Performance: . HLP. implementing. It is an umbrella initiative covering all business units and divisions so that it could transform itself in a world class organization.Six Sigma at Wipro simply means a measure of quality that strives for near perfection.Exemplary performance is unquestionably awarded at Wipro. The entire process is online. There are various awards and recognition programs. At Wipro it means: Have products and services meet global benchmark 15 . Wipro has a systematic and robust process for planning. Wipro ensures that employees receive periodical feedback and that the Development Plan forms a significant part of the entire performance management process  Reward Philosophy: .

It uses teams of employees to accomplish work.This organizational structure at Wipro groups employees by both function and product.2 per KLOC.ensures that 91% of their projects are completed in schedule. amongst the lowest in the industry  Cycle time reduction due to lower rework rate  Cost of failure avoidance and high project visibility 16 . of functional and decentralized forms. 1.At Wipro quality is like integrity – non negotiable. in order to take advantage of the strengths. much above the industry average of 55%  World‟s first company to be awarded PCMM Level 5 and CMMI Level 5  World‟s first SEI CMM ver. Wipro pursue quality with a missionary zeal and have put in place robust processes to ensure that Wipro deliver quality with six sigma consistency.1 Level 5 software services company  Defect prevention-post release defects rates at less than 0. QUALAITY AT WIPRO: Quality consulting and software quality: .  Salient features of Quality Programs at Wipro : Most mature six sigma program in the industry. Thus it enables the Wipro Engineers to share information more readily across task boundaries by working in different cross functional teams.Group 11: B2B Marketing Project ‘WIPRO’  Ensure robust processes within the organization  Consistently meet and exceed customer expectations  Make Quality a culture within Matrix Organization Structure of Wipro: . as well as make up the weaknesses.

Group 11: B2B Marketing Project ‘WIPRO’ Marketing Strategies of Wipro Wipro expects to significantly grow its global IT services business and the percentage of its total revenues and profits contributed by this business over the next few years.It is also planning to aggressively develop the research and development services by focussing on high growth markets such as telecommunication. Also the company intends to increase its share of business with existing clients by expanding its range of IT solutions and by increasing its knowledge of industry segments and individual client businesses to allow it to better understand client requirements. Also. mobile communication and the internet and high growth technologies such as embedded software. internet and application service providers. business intelligence services and telecommunication. the company will be leveraging its experience in providing IT services in the Indian market and its access to existing clients outside India to provide global support services. The goal is to make every new client account earn over $1 million in annual revenues within twelve months. The intention is also to increase the number of clients through a dedicated sales team focussed on new client acquisitions and increasing its presence in Europe and Asia. such as infrastructure support services. targeting prospective clients while they are searching for relevant IT information. Mostly this means Web -based marketing with four key components: Search engine promotion  Thought leadership content on leading IT portals and directories  Web seminars and events  Website content 17 . increasing the number of productized services and increasing the proportion of the company's fixed price contracts. It hopes to achieve this objective by identifying and developing service offerings in emerging growth areas as separate business opportunities. Wipro focuses largely on “pull” marketing initiatives. The focus would be on improving operating margins by increasing the revenue per IT professional by providing higher value added services.

000 and more than 17. Results from Wipro‟s integrated lead generation program have greatly exceeded expectations and created an extremely high return on marketing investment.500 senior management contacts in all. and industry-based newsletters. the marketing team relies on the prospect database to create carefully targeted lists based on incoming traffic. Leads are converted to sales far more quickly because the targeted approach is more personalized and focused. and provide interactive opportunities to sample Wipro‟s wares. yet just as many are saddled with disparate databases and uncoordinated marketing and sales activities. The database is so effective that Wipro no longer buys lists of any kind to support its marketing efforts. demonstrate through leadership. The particular tactics at the heart of 18 . The data base now includes detailed data on multiple contacts from almost every company in the Fortune 1. Typical marketing campaigns today target as few as 30 to 50 accounts. Comprehensive Web monitoring provides regular analysis of what is and what is not working and what role the web is playing in lead generation and relationship development.Group 11: B2B Marketing Project ‘WIPRO’ Wipro’s own website is the fulcrum of the entire lead-generation program. Specific initiatives include telesales. Building on the pull elements. client profiles. The common result is that some prospects are bombarded with conflicting messages through different channels while others simply fall through the cracks. The typical six to nine month sales cycle has been shortened to 30 days in some cases. Along with a surge in qualified leads have come greatly accelerated sales cycle. Wipro faced exactly that challenge several years ago and invested in the creation of a single prospect intelligence database that provides a complete view of all marketing and sales interactions with prospect companies as well as extensive profile information. and ongoing web activity. The marketing team has invested heavily in creating a wide range of material to showcase company capabilities and successes. This helps create the greatest possible impact from the limited “push” activities. Wipro uses permission marketing to strengthen relationships and move prospects along the sales cycle. In all cases. Many firms talk of a single few of the customer. direct mail. Wipro uses special offers and more than 400 case studies to get visitors to demonstrate and register their special interests.

No doubt Wipro has done a great job in improving its Website. This service line has grown at a CAGR of over 40% from FY2002. And it is certainly helped by being in a growing market.Group 11: B2B Marketing Project ‘WIPRO’ Wipro‟s program are well known. and total revenues from these services nearly touched US$ 500 mn. The company. network management and security systems. There is significant growth potential in these areas. Wipro has an edge in terms of it being relatively more technology-intensive. used to be an activity that was performed nearly 95% onsite only a few years ago. with the increasing acceptance of the off-shoring concept. developing newsletter and Web events. product engineering. with significant cost savings and value addition for the clients. such as servers. Wipro has been amongst the first movers in services like infrastructure management. The share of services such as IT consulting. in FY2002. Infrastructure management. package implementation and R&D services has been consistently increasing over the past few years. The telecom and internet accesses space is a lucrative one due to the fact that R&D 19 . technology infrastructure services.0% during this period. provides services in the areas of emerging technologies related to avionics. and given Wipro's strong positioning in this service. Yet the great power and the most important lessons of the program lie in its integrated nature and its disciplined execution. embedded systems. which have significant growth potential. and targeting the right prospects. while in FY2006. from just US$ 67 mn in FY2002. testing. However. if not always well developed. this figure was nearly 30%. home networking. These services have grown at a CAGR of 64. The move to the higher echelons of the software value chain Wipro has consciously focused on increasing the revenue contribution from higher-end service lines. systems integration. consumer and automotive electronics. To give just one example. to telecom equipment manufacturers like Nortel. which is the remote management of a company's IT infrastructure. desktops. as part of its R&D group. appears poised for even stronger growth in future. revenues from such services totaled 14% of IT service revenues. Wipro's greater technology-intensity give it an edge over its peers While Wipro's peers derive a significant part of their revenues from the enterprise services business. internet infrastructure. the activity is now performed 65% offshore. In order to put it in numbers.

such as streaming video. Wipro. 20 . This. Wipro has also derisked its revenues away from the equipment manufacturing space by venturing into the telecom service provider segment. appears well-poised to benefit.Group 11: B2B Marketing Project ‘WIPRO’ spends by the US industry and government have been strong. With favourable trends in the global telecom sector. such as increased competition. the move to 'next-generation networks' (NGN). the technology R&D business accounts for around 37% of the company's total revenues. and the need to differentiate oneself from competition. being a key player in this space. we believe. adoption of 3G in numerous countries across the globe. leading to greater emphasis on the provision of 'value-added services'. gives the company greater resilience to slowdowns such as the one seen in the equipment manufacturer segment at the beginning of this century. As a mater of fact.

 Inorganic growth strategy has been a critical factor in Wipro for getting deeper domain-expertise. adding new service-lines and fueling rapid growth  Intensive R&D efforts for matching the changing needs of customers  Excellent corporate work culture in terms of information sharing and empowerment  Quality as a very vital factor in order to deliver reliability and perfection to customers by maintaining high standards in service offerings and products. The Quality Management system (QMS) . Over the years it has raised the bar in delivering solutions that make a difference in the technology landscape while leading to enhanced values for its customers. called veloci-Q is a consolidation of experiences and best practices that are also aligned to standard quality models and certification.  Low Cost Service Model 21 . Wipro Ltd over the years has leveraged on the following key core competencies for its growth and sustainability: Innovation as a key business driver by implementing certain business ideas which can change the world.Group 11: B2B Marketing Project ‘WIPRO’ Core Competencies of Wipro For any business firm the most crucial key driver in its growth and productivity are the set of core competencies which it follows in order to differentiate its products and services from other competitors in market. as well as internal processes and people management. Change has always been driven by innovation at Wipro.

 Eco Eye: . Education quality.Their commitment to the ecology around us is as strong as our every endeavor. it takes it tagline seriously enough to build a network of social organizations committed to education reform. but also marked and leveraged as a social initiative. research and interventions are clearly defined that its program explores.Education is recognized as a key investment in Wipro.Group 11: B2B Marketing Project ‘WIPRO’ Corporate Social Responsibility of Wipro Wipro believes in following CSR functions: Reaching out to create new opportunities :. Wipro is now a business that incorporates better ecological balance in every project they execute. Wipro believe that the future lies in sustainable solutions that will never interfere with our environment. Through the Applying Thought in Schools initiative. 22 . not only within.Wipro care program is executed by with the help of its employees who are free to volunteer their services and other recognized voluntary organizations who make sure the goal is never out of focus  Wipro Applying Thought in Schools: . With the formation of Eco Eye.Over the years Wipro has never been limited to the projects and processes that are executed as daily operations rather it has developed a clear road of taking its success to other sections of society who struggle to care for their own basic needs  Wipro Cares :.

"Wipro Limited". Sabrina. August 16. July 21.899 crore". 4.Group 11: B2B Marketing Project ‘WIPRO’ References 1. "Indian Outsourcing Has Peaked". 6. Phadnis. 10. ILoveIndia.1 Organization". Retrieved 2. Business Week (Debate Room). "ZDNet Asia Top Tech 50". 2009). 2002. May 30. 12. "Wipro gets PCMM certification".Wipro". "Wipro Technologies is World's First CMMi Level 5 Ver 1. 3. "Wipro . Ron "Indian tech firms go 'upstream'". 11.The Journey". "Wipro Faqs". 5. The Hindu. 14. Chitra (July 2). Abhay. 7. Business Wire. Singh. Martin Kenney. NYSE Euronext. INTERNATIONAL HERALD TRIBUNE. moneycontrol. Sridhar. Rafiq Dossani. "WIPRO quater results-Sep 2009". "Wipro Technologies".com. "Company History . "Wipro-NewLogic closes its site in France !". 8. "Wipro net up at Rs. 23 . V (April 23. The Hindu Business Line. "Hoover's Profile: Wipro Technologies". 9. 2004. 13. 2007. Answers. 3. The Hindu Business Line. The Times of India. ZDNet "Wipro betting on quality to compete". "IDC rates Wipro as the leader". Wipro.

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