URLs visited from Facebook

350 300 250

Average number friends on Facebook
310

2.4x more

5.3x more

200 150 100 50 0

130

Average Facebook User

People who like articles

Average Facebook user

People who like articles


Clickthrough rate (CTR)


-

Like button w/ faces Like button w/out faces

-

-

Number of friends who have liked article


Age distribution of users who like articles on news sites vs. newspaper subscribers
35% 30%

Users who click like median: 34

Newspaper subscriber median: ~51

25%

20%

15%

10%

5%

0%

13-17

18-24

25-34

35-44

45-54
Newspaper subscribers

55-64

65+

Users who click "like" on news sites
Source: Newspaper Association of America, Facebook internal data


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