Perfume Vending Machine

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Contents         Cost Machine architecture Finances Marketing Target Audience BreakBreak-even point Balance sheet of the next 2 years Maintenance .

Target Audience .

Kurla(3). Thane(4). :Churchgate(4). Andheri(4). Borivali(3). Churchgate(4). Bandra(4). Vashi(4)  .Target Audience  Lower and middle class Railway Stations :-CST(6). Dadar(4).

Bus. (Rail(Rail. 4500 passengers travel per train against the carrying capacity of 1750 resulting an unbearable overcrowding.3 times.48% (5.Present scenario of people travelling by railways in Mumbai    11 million people travel daily by Public Transport. .28 million) . Suburban rail traffic increased by 6 times while the capacity increased by only 2.8% ).44% & Private Vehicles Bus.

Machine Architecture .

Brand Architecture ´Super Refreshing Fragrance Dispenserµ .

Advertising Media  Radio:Radio:. Hoardings inside the Train Bogies.Radio Mirchi.  .

Finances    Venture Capitalists Banks Self finance .

400 7.000 50.000 3.110.000 300.000 2.829.946.Cost Sheet Type of expense Rent Electricity Advertising Cost** Maintenance Charges Employee salary Miscellaneous expenses Total Expenses Total perfume cost Depreciation Sales Profit Amount(p.400 432.000 360.776.000 4.a) 360.60.000 84.404.600 **Advertising cost for 1st week Machine cost = 21.000 250.000 (36*60000 per Machine cost) Break Even Point will be approximately within 1 year .000 1.

Marketing .

Sales Projection Five Year Sales Plan Amount (lac) 180 160 140 120 100 80 60 40 20 0 1 2 3 4 5 Five Year Sales Plan Amount (lac) .

. stations and more public places.Future Prospects  Expansion Plan:Plan: Installation of Perfume Vending Machines in new cities.

Presented by:by:(Group 3)         Jay Karia Roman Vora Sagar Karkera Mitesh Katariya Anuja Jinal Dalal Pooja Shah Saylee .

Thank You !! .