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U S I N E S S
L A N
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U S I N E S S
L A N
DECORATIVE POTTERY MAKERS
To Respected Sir Nadeem Bashir From Sayyed Z hai!" M hammad Ahmad Ammara A#a$ M%B%A &Fa'' ()*
Innovations knows no limits That’s why we are here As we are the change makers .
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TABLE -F .-NTENTS
E/ec ti0e S mmary11111111111111%%%%%11111%%%%%%%%%11%%% A% Company name, Address & cell number B% Names, Address, & cell number of all key people .% Brief description of business, its products & customer problems 2% Brief overview of the market for products E Brief description of strategies that will make your firm successful F Brief description of managerial & technical e!perience of technical people 3 Brief statement of financial re"uests & how the money will be used 4 Charts & tables showing highlights of financial forecast 5isio$ 6 Missio$ Stateme$t111111111%%%11%111%11%11%%11% A% #ntrepreneur$s vision for the company% B% &hat business are we in% .% 'alues & principals on which business stands 2% &hat makes the business uni"ue% &hat is source of its competitive advantage% B si$ess 6 I$d stry Profi'e111111111111%%%%%%%111111%%%%%%%%%% A% (tage )f *rowth+ start up, growth, maturity , B% Company *oals & )b-ectives . )perational / 0inancial 1 )ther .% 2ndustry Analysis . 2ndustry background & overview / (ignificant trends 1 *rowth rate 3 4ey success factors in the industry 5 )utlook for the future B si$ess Strate7y111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A 6esired position & image in the market B (&)7 Analysis . Competitive (trategy . Cost8leadership / 6ifferentiation 1 0ocus
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% 6escription of production process . Complete 6emographic profile / )ther significant customer characteristics B% Customers motivation to buy . :aw materials / Costs 1 4ey suppliers 2% 0uture products or service offerings Marketi$7 Strate7y111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% 7arget . =ow large is the market% / 2s it growing or shrinking% =ow fast% 2% Advertising & promotion . Cost structure a 0i!ed b 'ariable / 6esired image in the market 1 Comparison against competitor$s prices F 6istribution (trategy . 6emographic analysis of location vs target customer profile / 7raffic count 1 >ease? :ental rates 3 >abor needs & supply 5 &ages rates B% >ayout .arket si<e & trends .edia costs 1 0re"uency of usage 3 Plans for generating publicity E Pricing . viewer. .B U S I N E S S P Perfect Pottery L A N Makers . Channels of distribution used / (ales techni"ues & incentives Locatio$ 6 Layo t111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% >ocation .arket . (i<e re"uirements / &orkers disability law compliance 1 #rgonomics Page # 9 .ompa$y Prod cts 6 Ser0ice111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% 6escription . Product or service features / Customer Benefits 1 &arranties & *uarantees 3 9ni"ueness B% Patent or 7rademark Protection . listener profiles / .% .edia used8reader.
. &ho are they% Create a competitive profile matri! / (trengths 1 &eaknesses B% Potential competitors@ Companies that might enter the market . P'a$ of -peratio$111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% 0orm of ownership chosen & reasoning B% Company structure +organi<ation chart. skills & know how they bring to the company B% :esume of key managers & employees +appendi!. 7heir backgrounds / #!perience. 2ncome statements / Balance sheets 1 Cash flow statements B% Breakeven analysis . Loa$ or I$0estme$t Proposa'111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% Amount re"uested B% Purpose & uses of funds .% 6ecision making authority 2% Compensation & Benefit packages Fi$a$cia' Forecasts111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% 0inancial statements .% 0inancial statements 2% )rgani<ational charts E% :esumes A$$e/ re Page # : .B U S I N E S S P Perfect Pottery L A N Makers 3 >ayout plan +appendi!.% #!isting Competitors 2% 7imetable for implementing the plan & launching the business Appe$dices111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% (upporting 6ocumentation B% .arket research . &ho are they & impact upon your business if they enter 2escriptio$ of Ma$a7eme$t Team 111111111111%%%%%%%%%%%%%%%%%%%%%% A% 4ey managers & employees .% :atio8Analysis with comparison to industry standards +applicable to e!isting business.ompetitor A$a'ysis111111111111%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% A% #!isting Competitors . .
. there is no shortage of e!citing work being created today by the hands of pottery artists 7he most liked & widely used techni"ues include engraving sophisticated designs into the undercoating of the pottery products and then gla<ing them with colored transparent gla<es )ne more additional & popular techni"ue is to apply blue designs over white gla<es Pakistani potters manufacture the rich. the touch of the hand has value. “ Perfect Pottery Makers "For Perfect Pottery makers. offices and public buildings in its own appealing way. elegant and decorative pottery that decorates homes. all over the world Page # < . which actually proves to e a never ending source of delight for us! 4IST-R.B U S I N E S S P Perfect Pottery L A N Makers Decorative Pottery Business Plan “In a world of mass production. SNAPS4-T *oing back to the 2ndus 'alley Civili<ation +/5AA B C # . one finds that the ceramics and gla<ed pottery are among the oldest art forms Building pottery by hand is an ancient techni"ueB however. During firings we find the wonderful results of earth elements in order to eautify our aesthetic art form. ceramics is an ultimate medium to materialize our conceptual ideas.
CDA$s the first ma-or pottery factory +. *u-ranwala district no doubt supports a variety of industries locally as well as globally 2t is the centre of handmade handicrafts & pottery manufacturing industry. this industry is a result of practicing knowledge. where people have been attached with this profession even before the partition 2n the early . metalwork. and pottery with the passage of time )ne of ma-or industrially developed districts of Pakistan is none other than *u-ranwala By keeping in view the availability of raw8material and skilled labor.?( Premier Ceramics >imited. started its operations in *u-arat Afterwards the 2nstitute of Pottery was established in *u-arat in . tools and skill transfer from *u-arat.CD5 which contributed a lot towards the development of this industry 7hus the pottery industry e!panded vertically as a long chain of ceramics? pottery & sanitary fitting factories in *u-ranwala and still growing Pakistani craftsmen are honing their skills at weaving. it is well known for its "uality pottery products 7his city not only fulfils the local market demand but also e!ports handmade pottery to international markets 7he manufacturers of this area are building skills in designing and aesthetic patterns. therefore.B U S I N E S S P Perfect Pottery L A N Makers *u-ranwala has the natural resources of clay and also skilled labor with necessary e!perience in manufacturing earthenware. plastic products industry and ceramics industry Page # ) . thus creating a delightful impact on the consumer =istorically.
oreover.B U S I N E S S P Perfect Pottery L A N Makers E/ec ti0e S mmary Brief description of Business we are in Perfect Pottery . but Page # = . we will also develop a marketing plan to make our outlets in different country$s <ones and also to e!port our e!clusive pottery to the outside world for pottery lovers 7hese are the future plans but initially we will start from (atellite town. designers and handmade local pottery makers to first hand observe the complete value chain 7he factory visits and interviews provided our group with a thorough knowledge of the complete process of pottery designing. our new business will be a successful enterprise right form the start &e will develop the network of supplies of decorative pottery from different parts of the country Additionally. resources & products. *u-ranwala 2n connection with the given pro-ect. manufacturing and marketing and it played a pivotal role in shaping our ideas about the pro-ect :esearch done by us on *u-ranwala pottery markets showing that arcade of pottery is on boom. several interviews were conducted with factory owners.akers is a new venture for manufacturing decorative pottery products in *u-ranwala &ith appropriate knowledge. production process of pottery making was observed in several local factories for understanding pottery manufacturing .
which are in decline. being hub of sanitary?pottery cluster. . globally. as well as helping in making this cluster as an emerging one in upcoming urban Page # . by creating glittery pottery masterpieces in order to penetrate the market smartly 7he main purpose of this pro-ect is to design a business plan for hand made decorative pottery products in *u-ranwala 7he report also gives an insight of merits and de8merits of organi<ation. during surveys 2n short this pro-ect aims to investigate and understand the buying behaviour of consumers towards decorative pottery items and who +gender. Perfect Pottery Makers took it as an opportunity and is looking for promoting such matchless products here in order to create new markets locally. so a need assessment is necessary here Perfect Pottery Makers possess a research on decorative pottery market in *u-ranwala for the promotion of such handmade -ewels that are continuously being ignored and are almost less e!istent even in local market itself No doubt there is a great potential for handmade items.r Euhaib.r Ahmed & .B U S I N E S S P Perfect Pottery L A N Makers Pakistan$s share is very less e!istent in foreign markets because of lack of basic facilities & government support 2n order to fill up this gap. actually is playing pivotal role in promoting such trends especially in *u-ranwala Also to have an eye upon present attitudes of consumers towards the hand made pottery & dFcor collections *u-ranwala. which were observed by the team members +.iss Awan. . Perfect Pottery Makers is purely concentrating on premier handmade pottery products in order to compete with the local indirect competitors along with the big players in the market like China 7he competition is fierce due to bulk of cheap machine made goods by the competitorsB the focus of Art Pottery manufacturers & collectors would be upon value addition to the pottery lovers &e will sell initially at our outlet in satellite town then will e!pand our business in future through local distribution network that will include the wholesalers under the contract terms &e also have to develop different strategies such as relationships with the retailers. making user friendly web sites.
ohafi< 7own. Miss Ammara A#a$ C/8/GH &apda 7own *u-ranwala A1/. AAC/81AD8D.8.B U S I N E S S P Perfect Pottery L A N Makers market of *u-ranwala itself Brief description of company name & detail of partners Perfect Pottery Makers Perfect Pottery .. ..83/.HH.5. in beautiful significant and busy area of *u-ranwala 7his uni"ue hand made pottery products shop for dFcor Page # 1( .8.5 Ammara awan/HIyahoo com Mr%M hammad Ahmad =ouse B8D5. *u-ranwala AAC/81118GHHDC.. .AADGIgift edu pk 7he Perfect Pottery Makers is located at A8(atellite town 6ustageer (treet...Igmail com Mr% Zohai! Ahsa$ =ouse # .. (treet #3.uhalla Bakhtanwala *u-ranwala Cantt A1AA8D3/113D AH.akers phase A (atellite town 6ustageer :oad *u-ranwala Ph@ A5518..D555C. AAC/85583/GD/C1 ahmadDA.
. ornamenting and beautifying your home sweet home with family. a noticeable amount of foreigner pottery lovers$ shoppers visit these arts and craft festivals of Pakistan 7hese galleries and festivals represent millions of rupees in sales for pottery makers & Page # 11 . volcanic & dull mat themes. itJs a great place to glance through and en-oy the friendly. uni"ue colours. full of nature small8town hand made pottery products shopping e!perience Pottery art is a popular attraction of art for creating thought provoking works. friendsB hand made pottery pots. mugs. decorating. tableware +such as dinnerware having plates. handmade dFcor wares +such as handmade candle holders. and mini dFcor pieces shown in product line section =andmade potteries created by many different local artists throughout the Pakistan are featured at 7he Perfect Pottery makers market with new. teapots. and dFcor wares such as handmade clay candle holders. where the clay pots are thrown & picked via hand and hand made pottery dFcor products making is being considered as an art form 6iscover all things for entertaining . table ware & dFcor ware from all over the local bodies within *u-ranwala with crystalline. handmade picture frames. designs & patterns purely targeting middle class of *u-ranwala &e represent hand made pottery pots having three main categories named as earthen ware. and will initially feature the small. glasses and teapots. mirror & picture frames and beautiful dFcor ware Best of all. hand made table wares such as platers. annually. family owned local potter makers. mirrors stands made of clay. craft galleries and festivals 7here are appro!imately /AA galleries that carry such type of art #ach year. vases & -ars for interior dFcor or for garden dFcor..B U S I N E S S P Perfect Pottery L A N Makers of homes is all about art and entertaining with Pakistani hand painted earthenware +vases & -ars. glasses. there are over appro!imately /5A ma-or arts and craft festivals in Pakistan 2t is estimated that. mugs.
)ne of a great way to bring nature into your home is to decor it with handmade pottery possessions Perfect Pottery Makers is here to add a bit of whimsy and sophistication to handmade pottery dFcor products 7his business is owned by .iss Ammara Awan & . Perfect Pottery . teapots. Perfect Pottery . glasses. picture frames. Kars..r Ahmed on behalf of having deep intentions in hand made pottery &e believe that decorative pottery brings interest and intrigue into the way you lead &ith designs unlike any other pottery line.akers is a uni"ue business opportunity that will allow my group and 2 Page # 1+ . mugs. or someone who is interested in owning unusual everyday handmade pottery 2n order to parlay this affinity into money making venture. ungla<ed earthenware floristsJ articles +vase.. Perfect Pottery Makers consists of manufacturers of art and handmade ornamental pottery +dFcor pieces such as handmade candle holders. /AAC. mirrors. Perfect Pottery Makers appealing colours and touch in hand made pottery are sure to complement every room in your home )ne8of8a8kind pieces made by us are truly works of art and will dress up your home sweet home more than any other out let in *u-ranwala #!plore our website and e!perience the endless possibilities of the fine hand made #arth Pottery than any one have ever had + www perfectpotterymakers com . 7he designs can be anything that the customer would likeB however. and earthenware table articles +plates.akers *la<erJs genre is blend of both modern along with a little touch of traditional art 7he typical customer is either someone purchasing a handmade gift for a friend?relative. Pakistan Pottery.B U S I N E S S P Perfect Pottery L A N Makers ceramic artists +&ikipedia.
because being the beginners in this field its better to be on a safer side to outsource the handmade items initially &e will outsource the pots of those who have potential and will prove themselves as prospective ones in this regard 7hose pots would then designed by us according to demand patterns came in front of us after doing research Aim is -ust to e!plore this hidden cluster that can bring a large financial difference if focused carefully Also middle class who want to bring colours in their homes but -ust because of unreachable high8priced items they feel reluctant to buy such stuff )ur shop will provide them with such an opportunity that one can ever think about &e are here -ust to bring a change in the life patterns of those who really want to bring nature into their homes in form of handmade clay pottery products >ater we will also offer custom made pottery 7his would be your uni"ue competitive advantage since no one else is doing specially in *u-ranwala 7he customers will provide the inspiration or initial design idea to create uni"ue pottery items with a warm and personal touch L like a mug with a children$s handprint or a fruit bowl etc A customer can even create items to match home dFcor with unmatched creative fle!ibility and colour choice 7he customer will pick up his or her order in a week$s time Perfect Pottery Makers will further leverage their competitive advantage to rapidly gain market share by e!panding its pottery products line & trading terms #!pansion would be madeB both in terms of products manufactured as well as by enlarging our facilities along modern e"uipments used for firing & gla<ing techni"ues &e will also introduce Page # 18 .B U S I N E S S P Perfect Pottery L A N Makers to combine our keen for decorative pottery items thus will help in promoting our handmade pottery tradition & its touch from generations to generations Perfect Pottery Makers is primarily outsourcing handmade pots from the local bodies that will help in cutting cost & time both.
different colour and theme pottery patterns Perfect Pottery Makers business will be going to bring you the highest "uality products you ever have &e are very proud for our novel designs and the "uality of our offerings are second to none Brief description of strategies that will make our firm successful 7he ob-ectives for the first three years of operation include following factors that will help us in making this venture as successful one • • 7o create a company whose goal is to e!ceed customerJs e!pectations% 7o increase the number of custom clients by /5M per year Page # 19 .B U S I N E S S P Perfect Pottery L A N Makers studio that will provide the pre8fired pottery. and rela!ing place to put it all together &e will sell our hand made ceramic pottery items in galleriesB at arts and craft festivals. as well as via Perfect Pottery Makers website at an international level but initially we will focus to meet local demands first After getting profit within calculated time we will certainly follow our strategic e!pansion plans Brief description of product overview Perfect Pottery Makers is a new venture that is basically combining a matchless e!perience for the 6ecorative pottery lovers (uch an enterprise is going to provide wonderful combination in the earthen-ware vases & !ars"# ta$leware dishes# plates# glasses# mugs" & %&cor items candle holders# vases & !ars# picture frames and mirrors"' all having uni"ue designs. cosy. supplies along a clean.
B U S I N E S S P Perfect Pottery L A N Makers • 7o develop a sustainable start8up business that leverages a home dFcor hobby into a business 7he key to success is innovative design and a customer8centric approach Brief description of managerial & technical e(perience of technical people 2nitially.r Eohaib. . is well suited for this -ob &e also need one operations person to handle the daily operations of our outlet and liaison with our suppliers . another partner of the firm has the re"uisite skills to do this -ob Brief statement of financial re)uests & how the money will $e used* Capital is being generated by three partners )ur capital amount is nine hundred thousand only #ach partner is contributing three hundred thousand As in start we are outsourcing the things for newly established business so there$s no need to register our firm 7hat$s why we are not paying any kind of ta! on the behalf of our firm Sa'es &e had estimated the sales by keeping in view the results we got from market research 7he "uestionnaires filled by customers suggest that there will be appro!imately CG customers &e had also asked customers that how much they will spend on dFcor pottery if we offer them in a uni"ue way at reasonable costs :espondent$s response were between the ranges of :s 5AAA to :s /5AAA Page # 1: . we plan to outsource our production to local pottery craftsmen who possess ade"uate skills to manufacture the re"uired designs and patterns &e need a manager to develop marketing plans and one of the firm partners.r Ahmed.
ntrepreneur’s -ision Page # 1< .B U S I N E S S P Perfect Pottery L A N Makers +harts & ta$les showing highlights of financial forecast 5isio$ a$d Missio$ Stateme$t .
for those consumers that appreciate one8of8a8kind Page # 1) .ntrepreneur’s Mission Perfect Pottery Makers has a mission to provide a wisdom of belongingness to individual aesthetics by providing the foremost products of e!act craftsmanship in true sense &ith a strict devotion to this saying. achievement will be certainB )ur products will surpass the anticipation of the our valuable customers N&e will change your view of beauty and we are here to provide customers a great creative environment in which to design and create their one"of"a"kind pottery! .hat $usiness we are operating >hat B si$ess #e are i$? &e at Perfect Pottery Makers understand our valuable consumers Considering this trend. designed & made with superior craftsmanship )ur search is to offer a uni"ue home decorative pottery items not seen at any other places &e have selected the best and will brought them altogether at one location in order to offer a wonderful combination of goods to the people of *u-ranwala having an aesthetic feature in its own strange way 5a' es 6 pri$cip'es? 7he mission of Perfect Pottery Makers is to build upon its core competencies of pottery making for middle class art lover families. we are in this field to fill up the gap not purely but effectively by working hard in producing original pieces of Asian handmade pottery.B U S I N E S S P Perfect Pottery L A N Makers 7o achieve a good repute for providing best "uality of dFcor pottery products in local as well as in global market .
which personali<e their homes 7hus producing such products that are in demand by those consumers who really seeks to make their homes uni"ue & matchless & they want such products that have personal and emotional links 7his mission8based growth will occur while maintaining the positive attributes for each e!isting operation in manufacturing decorative pots Perfect Pottery Makers will strive to be the premier attraction in the golden triangle city of *u-ranwala and one that will drive the incremental pottery studios into that area 7hus will increase the products capabilities considerably that in return.aintain respectful relationships with each other and customers 7akes responsibility for personal and company growth +% Re'ia!i'ity 6 i$te7rity #!hibits honesty. will allow us not only to produce pottery goods functionally but also to e!pand into speciality+ uni"ue products. trust and mutual respect in all aspects *ives the values a continuous pulsation Page # 1= .for more affluent art lover population.o$cer$ed 6 cari$7 .B U S I N E S S P Perfect Pottery L A N Makers items. thus will begin a new era for such cluster & for company itself as well as (imply means that fun will become more decorative & artistic in terms that will add colour and humour to the space 0ive core values that were characteri<ed Perfect Pottery Makers are@ 1% .
. 7itle holder in arts conte!t spirits &ill be complimentary superior performance setters .hat makes $usiness uni)ue & source of competitive advantage &e will offer custom made pottery that would be our uni"ue competitive advantage since no one else is doing it 7he customers will provide the inspiration or initial design idea to create uni"ue pottery items with a warm and personal touch L like a mug with a children$s handprint or a fruit bowl etc A customer can even create items to match home dFcor with unmatched creative fle!ibility and colour choice 7he customer will pick up his or her order in a week$s time Page # 1. designs to add color in lives Adds value to customer e!perience through humor :enovates a negative situation into a optimistic customer e!perience 9% Passio$ 6 o!sessio$ :e-oicing assorted needs of every one involved +co8workers and customers.B U S I N E S S P Perfect Pottery L A N Makers 9nwillingness to compromise the short term values Possesses broad business knowledge Committed to self improvement 8% E/citeme$t 6 f $ Put on display a sense of humor in our pottery.
workshops. metal crafts. potters studios. indoor and outdoor potter studios centers are the ma-or direct competing factors Page # +( . pottery.anufacturersJ items smoothly • 9pholding & maintaining strong e!istences in the field of both traditional & modern pottery art festivals B si$ess a$d I$d stry Profi'e /tage of 0rowth start up# growth & maturity " Perfect Pottery Makers fall under the Nhandicraft (ectorO in Pakistan. and indoor as well as outdoor studios training institutes =owever. sculptures.anufacturersJ to choose from.B U S I N E S S P Perfect Pottery L A N Makers • Affable & approachable website for net surfers having deep love for art (ince there is a variety of Perfect Pottery . 2nternet cafes. which has been given the status of 2ndustry in the recent past years 7he Perfect Pottery Makers is a facility that provides uni"ue e!perience to all those who want to en-oy highly diversified ceramic. 2nternet art galleries. gems & stones and much more such based products having a variety of competing factors (ome of the direct or indirect competing activities include cable shows about arts. clay pieces. paintings. the customer can have uni"ue picking from our website about pottery items and the their colours that no other is giving especially in *u-ranwala • >aunching strong linkage of shops and galleries acting as a network to sell Perfect Pottery . 7'.
>ahore. every district in the country has its own workshops & institutes.anufactures & Creators facilities in the country are still at a very primitive stage with only a handful of competing private sector facilities in *u-rat. 2slamabad and 4arachi 7here is not any private sector handicraft related organi<ation with its operations in all or ma-ority of ma-or cities in the country >ahore. *u-rat. . these are normally contractual and charge highly subsidi<ed rates for each session (o the purpose of Perfect Pottery Makers is due to the fact that handicraft market has been largely ignored )ur target market is middle class of *u-ranwala as they are not able to buy such handmade items that are highly e!pensive & out of reach (o Perfect Pottery is here to fill up gap of this precious art Not a single outlet or studio here &e will try that products under Perfect Pottery Makers would be totally customi<ed. uni"ue and really serve the liking & standards of aesthetic lovers 7his would provide Perfect Pottery Makers with an e!tra ordinary opportunity for the market growth as pottery industry is on boom in elite areas upper middle and middle class of our country Page # +1 .ultan has a fair share of handicraft industry facilities however most of these facilities only include traditional patterns only 2n addition. to private studios in each organi<ed sector.B U S I N E S S P Perfect Pottery L A N Makers Pottery .
B U S I N E S S P Perfect Pottery L A N Makers 1% I$trod ctio$ Sta7e New product No direct competition as we are first one in this field 9ndiscovered market =eavy promotion +% 3ro#th Sta7e New pottery & clay pieces New themes with new traditional along anti"ue patterns :educe promotion 8% Mat rity Sta7e 0ranchise #!pansion plan Page # ++ .
all reasonably priced and centrally supplied from one source &e sell nothing but decorative pottery & we speciali<e in unusual finds both traditional and contemporary ones. original & durable home decorative pottery.arket leader in this highly diversified industry of Pakistan *ive customers more value in a uni"ue and different handmade art fashion in pottery making especially -!@ecti0e 7o conduct our business of Perfect Pottery Makers according to the highest level of moral code 7o ensure that our customers get the best value. which are no easy to locate 3oa's .B U S I N E S S P Perfect Pottery L A N Makers 9% 2ec'i$e :eposition 6iversification +ompany goals & o$!ectives 7o provide uni"ue. "uality and satisfaction from using our services and handmade pottery commodities 7o be the most efficient and innovative in the whole lot that we do Page # +8 .
workshops. Perfect Pottery makers promises the personal attention that only a small company can guarantee along with the efficiency of a customer8driven enterprise 2nnovation is a hallmark of Perfect Pottery Makers designs about hand made bits and pieces Attention and consideration are given to the delicate balance between creating colourful and up to date designs that work pleasantly & amicably to enhance the out look of yours home &hile remaining true to the traditions of hand made pottery artisanship. timed to the seasons. profiles.B U S I N E S S P Perfect Pottery L A N Makers 1perational 0oals 7o ma!imi<e the number of sales by satisfying our valuable customers by giving them more values they can imagine 2inancial 0oals 0inancial ob-ective is to ma!imi<e our profit by keeping in view the moral conducts 1thers Our Pro ise Perfect Pottery Makers will be driven by its customers and their needs 0rom ac"uiring artistry to selecting designs that stand out in the companyJs list. gallery. articles. and competitively priced with reasonable parameters *o )nline &e have plans to provide our customers with an online buying of our pottery handmade products. and future events also name of other studio Page # +9 . commodities are entirely new.
consists of manufacturers of art and ornamental pottery. the combined categories of porcelain and pottery are called ceramics 2n Pakistan the Ceramics 2ndustry is being categori<ed into five main divisions namely@ . 3 7iles 5 2nsulators D Pottery Amongst these product lines. pottery & sanitary ware are the ma-or performers All these segments have appro!imately same raw material needs and in fact their suppliers are same too (tudy shows that pottery & ceramics sanitary ware has great potential in local as well as in e!port market. ungla<ed earthenware floristsJ articles. therefore a large number of pottery units have shifted to towards this industry Among all of the above mentioned industries. glasses. industrial and laboratory pottery. made essentially of clay & water and fired at much lower temperatures at what sanitary ware are being treated (toneware. plates. etcP all are types of pottery Porcelain. cutlery. and other articles used at meals. and earthenware table and kitchen Page # +: .B U S I N E S S P Perfect Pottery L A N Makers potters in Pakistan 7his online presence would be further enhanced with the passage of time to best satisfy our customers by clicking at www perfectpotterymakers com pk Industry $ackground & overview Pottery is such type of ceramic ware. the pottery industry in *u-ranwala has its own economic place. earthenware.aterials & resources / (anitary ware 1 7ableware +dishes. :efractory . another ceramic ware is made of clay & types of decomposed granites (ome companies produce both porcelain & pottery wares together.
techni"ues used is gla<ed and fired in a kiln that helps in making nonporous and glass8like pottery items 0rom /AAA8A. fold. tiles D DC fold and insulators / /G fold +(ource@ 0ederal Bureau of (tatistics. D. Accessibility of cheap labor / =andiness of raw materials 1 Availability of natural gas An anomaly +difference. 1rgani3ation & structure 7he pottery products industry in *u-ranwala is led by several manufacturers who also create tableware and kitchenware made of transparent glassy enamel called vitreous china and semivitreous earthenware . to /AA38AG the import of refractory products+ highly resistant material . G. while sanitary ware increased 3 11 fold. pottery products . and some are gla<ed and fired at e!tremely high temperatures 2n order to make delicate & e!tremely durable pottery. primarily engaged in firing and decorating earthenware for the trade 7his sector is mainly clustered in and around *u-ranwala and *u-rat having the following merits@ . products increased 5 / fold.B U S I N E S S P Perfect Pottery L A N Makers articles. fold. in twenty8first8century of Pakistan$s industry is the manufacturing of pottery products 2t is labour intensive also to a large e!tent involves machinery and techni"ues that have changed little in the last half century Pottery is made of clays along with the mi!ing with other chemicals (ome pottery products are made on modern versions of pottersJ wheels. tableware .uch of the e"uipment used by these manufacturers is the same for Page # +< .
and e!perts in order to have a clearer and more accurate need assessment of the pottery ware sector of PakistanJs ceramic industry 7he following aspects came into view@ Q (taff was found generally not sufficiently educated for technical -obs re"uired for pottery making Q 9se of inefficient and ill8designed kilns wasting lots of heat energy also causing environmental pollution Q without considering the later dangerous results upon consumer$s health. and the manufacturers often keep their different lines separate in order to show their differentiation Critical point for these manufacturers is the giftware market (ome of the promotional pottery items move through the recession without suffering. morality & motivation to improve "uality • &orking environment is not according to industrial standards • 7he ineffective performance by e!isting institutes serving this industry are due to constraints financial Page # +) . Plaster of Paris and other raw materials is very common • A miscellaneous absence of laboratories for "uality assurance of raw materials & finished products • A lack of basic facilities ethics. as corporate buyers continued to purchase promotional pottery products much at the same rate =owever. the use of substandard clays. new factories for pottery making are being installed in the country which will help in saving foreign e!change A series of visits to the factories were carried out followed by meetings with industrialists.B U S I N E S S P Perfect Pottery L A N Makers all of these products in all over the world with little differences *la<es and kiln temperatures vary widely.
H3.5C/..C/3 +Kuly /AAC#(7 .D. particularly in home decorative sector Consumers actually prefer such kind of items that personali<e their homes Products that have personal & emotional link to the consumer like hand made clay arts are much more in demand as consumers seek to make their living premises more uni"ue & comfortable :esearch shows that people are looking for pottery products more as they contribute to positive impact on mood and emotional atmosphere within their homes Ne!t is to Nimproving the "uality of lifeO the following are the reasons that are shifting the trends of consumers towards gifts & pottery items • • • • pleasure beautify the home rela!ation education & Page # += ..H3.A11?female 3H.13/..B U S I N E S S P Perfect Pottery L A N Makers /ignificant trends 2emo7raphics? Pakista$ pop 'atio$? ..1/H.HAG. D5 years and over@ 3 1M +male 1.5AH.D3. EST%*% (ignificant trends are being noticed in consumers as they are more likely to create comfortable & up8to8date interiors specially hand made pottery goods..58D3 years@ 5G GM +male 3C.D5A?female 1.11A.3 years@ 1D CM +male 1. &+((.5HD?female /C. A7e str ct re? A8./D3. which reflect their individual styles & re"uirements 7hese developments also influence the demand for the gifts & decorative hand made pottery upshots. .
and furniture. fabrics. . flooring and dFcor accessories (ome people like elite class spend thousands of rupees decorating their homes while others like middle class use only imagination to make magnificent changes -ust because of lack of money they feel reluctant to buy e!pensive dFcor stuff =ome decorating depends on the individual$s taste.B U S I N E S S P Perfect Pottery L A N Makers • entertainment +#uro stat. if a person desires something totally customised hand made pottery. 0rowth rate & key success factors =ome decorating can involve all kinds of different colours. /AAC. their intentions and of course their finances &hen people have plenty of money to use for home decorating. often they will hire a professional home decorator But what about the case in which people want to bring change but not having sufficient money to make their dream come true =iring a professional home decorator is a great opportunity but "uite e!pensive so Perfect Pottery Makers here has an opportunity especially in *u-ranwala to fulfil desires of middle class and transformed their homes into a trendy environment &e are hand made pottery manufacturers used for interior decors Being the first hand made pottery manufacturers in *u-ranwala. targeting the middle class we are in touch with the latest trends and styles in hand made pottery items &ith our talent and outsourcing from e!perienced potters we are able to turn a plain. boring home into a happening and e!citing space to hang out in &ith regards to home decorating. Pakistan demographics. then we will serve our value able customers in the way they want and that act will certainly act as successful factors for our newly born venture Page # +.
ost people like to do a little home decorating at special occasions like #id times but there are those who like to -a<< up their home in the spring. fall and winter to some little e!tent or more Considering such growth rate Perfect Pottery Makers will give such blend in pottery items that by using those people can easily transform their homes in a very reasonable package to fit the each season 7rends mostly observed are that people predominantly buy such products when a homeowner is trying to shift into new homes or sell their home or giving their homes on rental basis 2n such cases. there is evidence that the homeowner takes pride in their home and cares for it 7his would certainly make a good impression on a potential buyer 7he key to success in our business would be an innovation 7o create innovative designs and a customer8centric approach would be our accomplishment factors 4ni)ueness of every product at reasona$le prices so middle man can en!oy the colours in his home too .conomical 6ifferent economic variables can affect our business in a positive or negative way Per capita income.B U S I N E S S P Perfect Pottery L A N Makers *rowth rate is being noticed by the fact that there are also those who make changes in their home each and every season . thus a bit of home decorating may increase the chances of success for such hand made items *rowth rate of our business is being e!pected to be raised wit the passage of time on the behalf of providing homeowner the opportunity to give their home a face8lift before putting &ith a few slight changes to the colour. disposable income or trends of the *6P can alarm us where the movement is in favor of Page # 8( . summer. themes. designs and patterns of hand made potter pots. a potential buyer might be won over &hen a home is nicely decorated by such hand made pottery dFcor items.
happy atmosphere 2t is a terrific way to bring people up when they are feeling down >ike the changing life style patterns of the consumers will help our Page # 81 . women and men. this shows people will look for necessity as well as for raising the status of their daily life routines as well 7here increased disposable income will allow them to watch for dFcor issues like handmade pottery items But the instability in the economic variables is dangerous for our business &e can calculate from the above table that the total monthly consumption pattern is increasing with the rate of 1< A Socia' (ocial trends can affect our business widely .B U S I N E S S P Perfect Pottery L A N Makers our business or not 0or e!ample Per Capita 2ncome is increased from :("+8: to :("<1= &henever per capita income is increased.any people like change. boys and girls =ome decorating is a great way to make immediate changes in a person$s space #ven slight changes in home dFcor can make a space seem new and refreshed =ome decorating with hand made pottery products is an e!cellent way of taking a tired looking space and transforming it into a bright.
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business a lot Now8a8days everybody wants to change the life patterns of their living styles People &ants to bring something uni"ue & matchless to the looks of their homes but within reachable parameters )ther factors include time & money Consumers don$t have so much time to spend upon searching cheaper but up to date dFcor items that can bring a healthiness & colorful look to their homes (o buying these e!pensive products has become a serious matter for middle class market now
Above table shoes that consumption on dFcor & interior is increasing at the rate of about
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1utlook for the future
)ur outlet in *u-ranwala will
wide variety of creative design in three
categories and will facilitate with having a fle!ibility to meet any order re"uests either with outlet8direct ordering, our either via an online approach at reasonable prices and with ease of service &e invite you to view this web site in which you will see the astounding products we are offering & will have to in future 2s a new venture that is basically combining a matchless e!perience for the 6ecorative pottery lovers (uch an enterprise is going to provide wonderful combination in the earthen8ware +vases & -ars,, tableware +dishes, plates, glasses, and mugs, & 6Fcor items +candle holders, vases & -ars, picture frames and mirrors,B all having uni"ue designs, different colour and themes along full of life pottery patterns% Perfect Pottery business will be going to bring you the highest "uality products you ever have &e are very proud for our novel designs and the "uality of our offerings are second to none All will be decorated with eye catchy artistic
colored patterns Perfect Pottery Makers has initially been taken three basic themes i e crystalline, copper red & dry along matt themes in all above dFcor pieces mentioned 7hese different themes will not only differ from each other by name and designs but also by style, templates, patterns, recipes and sub-ect matter as well #!pansion plan will be basically implemented in two directions #ither by adding new themes to the same e!isting themes i e
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crystalline, copper red & dry along matt themes or will add more themes to the Perfect Pottery Makers smartly 6ifferent themes which are under consideration for the e!pansion plan are as earthen ware designs and themes along colours full of life and nature, mentioned in e!pansion plan along their images in anne!ure
&e will introduce our studio that will provide the pre8fired pottery, supplies and a clean, cosy, and rela!ing place to put it all together &ill also offer custom made pottery 7his would be our uni"ue competitive advantage since no one else is doing such acts in *u-ranwala especially 7he customers will provide the inspiration or initial design idea to create uni"ue pottery items with a warm and personal touch L like a mug with a children$s handprint or a fruit bowl etc A customer can even create items to match home dFcor with unmatched creative fle!ibility and colour choice 7he customer will pick up his or her order in a week$s time 7he assignment of Perfect Pottery Makers is to -ust provide customers a great creative environment in which to design and create their one8of8a8kind pottery
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1T Analysis STREN3T4 Accessibility of raw material due to the occurrence of related cluster Abundance of >ow cost >abour Availability of natural gas used as fuel Page # 8: . will position itself as a business which has high concentration over technology and rightly directed investment thereby delivering the desired value to its customers /. a funky and lively image would be pro-ected and this will be done by creating such lively associations in the minds of our valuable customers 7hese associations ought to be positive as well and that will rely on the services and offerings of the business A good set of benefits for a price will be delivered making customers reali<e that they have managed to keep the cost and benefit e"uation in their favor 7he theme and the philosophy of the business will be consistent with all the supporting marketing programs which are described in detail ahead in the plan A business with a uni"ue philosophy in the region. that is to give a boost to the adrenaline of its customers.B U S I N E S S P Perfect Pottery L A N Makers B si$ess Strate7y %esired image & position in market Perfect Pottery Makers is supposed to be a place where people will come and have a uni"ue e!perience 7he intended image to be pro-ected should be congruent with what is there to be delivered to the customers 0or that.
etcP 6ue to traditional techni"ues and technology our company may face an output loss Poor :&6 leads to same traditional pottery items rather than innovative ones No proper support form government as well as from banks for formal credit loans Page # 8< . =igh energy loss due to deficiency of .essy & disorganised e!istence of pottery cluster 9nbearable =igh 9tilities Cost +gas & electricity.B U S I N E S S P Perfect Pottery L A N Makers >ocal machinery manufacturers proving as an edge for pottery makers to en-oy cheaper machinery used in making pottery products 2nfrastructure available promoting an ease for the pottery industry within the cluster &ide range of suppliers for pottery industry would help our company to have competitive edge Presence of skilled labour that are willing to work for long hours at low wages rate &ell8built bonds of inter related linkages with other key regional clusters 6ue to local machinery manufactures. availability of machinery in cluster is reasonably in range >ow capital investments & high ratio of value addition 2ncreasing awareness in aesthetic aspects >EABNESSES Non8availability of processed raw materials .odern & latest production techni"ues such as 4iln technology .
capacity to handle the limited orders 9ntimely delivery issues -PP-RTUNITIES :ising domestic as well as global demands for pottery products as people are getting more awareness and are much concerned with aesthetic issues =uge & vast e!port potential for pottery ware in outside world as foreigners are cra<y about Pakistan handicrafts )ur company will e!ploit new dimensions for local e!pertise in related pottery sectors technologies :ising appreciation for handmade pottery by consumers in developed areas of *u-ranwala 9se of e8commerce by our company in direct marketing T4REATS China as giant threat for being low priced imported pottery items 2ncrease in consumer awareness thus changing consumer preferences towards handmade pottery Accessibility of bundle of choices from international market thus providing unlimited surplus capacities in each segment Page # 8) .B U S I N E S S P Perfect Pottery L A N Makers >imited distribution & marketing channels Being new.
&apda town. and (atellite town potter$s shops (uch an enterprise is going to provide wonderful combination in the earthen-ware vases & !ars"# ta$leware dishes# plates# glasses# mugs" & %&cor items candle holders# vases & !ars# picture frames and mirrors"' all having uni"ue designs. different colour and theme pottery patterns Perfect Pottery Makers business will be going to bring you the highest "uality products Page # 8= .odel town. (outh Africa & (outh Asia.B U S I N E S S P Perfect Pottery L A N Makers 2ncreasing rate of governing issues & regularity pressures >ower currency$s value would be a huge threat because it will create enormously upset states among the buyers. thus will cause a shift in buying pattern for this art 6ecline in Pakistan share in international handicrafts markets due to @ Better "uality products produced by competitors from #urope. consistent "ualities & increasing focus on :&6 by giant competitors Better packaging at an international standards +ompetitive strategy& differentiation5 7hey key success factor for any business is appropriate dealing with competition and formulation of a strategy that enables the business to create a sustainable competitive advantage Perfect Pottery Makers will have a competitive strategy based on differentiation 7he product mi! consists of a variety of hand made pottery products basically combining a matchless e!perience for the decorative pottery lovers which will sets Perfect Pottery makers apart from other traditional local ones e!isting in the market like Pace. etcP Better terms of trade by competing the countries. .
ompa$y Prod cts a$d Ser0ices Page # 8. . . cost leadership will not be the right strategy to focus upon as it comes with the gain of economies of scale with time Moreover# a Perfect Pottery Makers has an intention to target a niche instead of going for wide demography of the Middle class market (o in order to survive and sustain an imperfectly imitable competitive advantage.B U S I N E S S P Perfect Pottery L A N Makers you ever have &e are very proud for our novel designs and the "uality of our offerings are second to none 7he technological advancement that Perfect Pottery Makers plans to achieve at the time of its success is something that no other business seems to adopt even in the future 7his would make our Perfect Pottery Makers a trend setter in the *u-ranwala region Customers will perceive Perfect Pottery which carries a broad range of option for their home$s decoration that they can find at no other place 7his would differentiate the business of our hand made decorative pottery in the market (ince the business is a new venture. differentiation & uni"ueness would be the right strategy to chase Our pottery collection will continue to grow slowly but will steadily thanks to our loyal customers who will no doubt appreciate the unique qualities of handmade décor pottery products.
ost ceramic products are clay8based and are made from single clay or one or more clay mi!ed with mineral such as "uart< and feldspar 7he types of commercial clays used for ceramics are primarily kaolin and ball clay 7he word ceramics is derived from the *reek word N4eramosO means NPotteryO.a-or product in this case would be the of pottery and clay pieces including earthenware$s +vases & -ars. with full guarantee and the products no doubt will carry distinction of e!cellence thatJs why our management boasts with pride. Page # 9( .B U S I N E S S P Perfect Pottery L A N Makers Ceramics are defined as products made from inorganic materials. and one day N#$$% People will &rust 's! Perfect Pottery Makers will provide a good but selective variety of products to its customers initially but will e!pand after break even period as mentioned in e!pansion plan . in our city but the products offered by us are likely to bring a revolution in this pottery trade for their novel nature and ultra modern designing along with eye catchy colors 7he company has been introducing the latest designs of pottery pots with full competency and innovative command 7he designers of Perfect Pottery .. NPotterO or NPotter$s ClayO 'ariety of the products made from clay is directly proportional to the clay$s variety used in making pottery products Perfect Pottery Makersmay not be a new venture in our country.anufacturerswill output their skulls and skills to introduce the latest and matchless designs to the entire satisfaction of their valued customers 7he products would be backed within fifteen days after purchasing in terms of any dissatisfaction. being processed usually at a high temperature during their manufacturing process .
picture frames. teapots. selection and earnings =ousehold women. glasses. preferences and trends people really want to adopt #very piece of handmade pottery product will be targeted to different set of customers basically depending upon their feel. a combination of different colors along with different angles will be presented so to suit different tastes of diverse age groups belongs to middle class having an adore for such an e!clusive art 7he classification would be done on the basis of the tastes.B U S I N E S S P Perfect Pottery L A N Makers tableware +mugs. baby boomers and adolescents +youngsters. all will be decorated with eye catchy artistic colored patterns which would be provided through selling them initially in our outlet in (atellite town *u-ranwala but with the passage of time we will e!pand our e!posures and product line as well as mentioned in future outlook 2n order to attract a cross section of population. which is basically combining an inimitable e!perience for the decorative pottery devotees in a very uni"ue way within reasonable & affordable prices packages (uch an enterprise is going to provide wonderful combination in the earthen-ware vases & !ars"# ta$leware dishes# plates# $owls# mugs" & %&cor items Page # 91 . mirrors. plates.. professional women & young girls are much more interested in dFcor rather than professional men & young guys Products features Perfect Pottery Makers stepping as a new endeavour. dFcor products +like candle holders. mini dFcor pieces. are more willing to try out innovative handicrafts & decorative than kids and laggards +more mature persons (o keep that in view these hand made pottery dFcor pots will target especially middle class women as our research shows that household women. professional men. professional women.
different colour and theme pottery patterns Perfect Pottery Makers business will be going to bring you the highest "uality products you ever have &e are very proud for our novel designs and the "uality of our offerings are second to none Page # 9+ .B U S I N E S S P Perfect Pottery L A N Makers candle holders# picture frames and mirrors holders"' all having uni"ue designs.
B U S I N E S S P Perfect Pottery L A N Makers Product line along images #very spectrum of life. whether in a private setting at home for dFcor by hand made items or in the energetic atmosphere of an urban restaurant. is enriched by the imagination and touch of the artistJs hand • Earthe$#are &traditio$a' 0ases 6 dCcor @ars * Page # 98 .
B U S I N E S S P Perfect Pottery L A N Makers • 4a$d made 5ases 6 @ars as dCcor items Page # 99 .
B U S I N E S S P Perfect Pottery L A N Makers • 4a$d made 5ases 6 @ars as dCcor items Page # 9: .
B U S I N E S S P Perfect Pottery L A N Makers • 4a$d made 0ases Page # 9< .
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Ta!'e #are &ha$d made pottery dishes" p'ates" teapots" 7'asses" m 7s* Our tableware is made for real food, not just for show. It's for sharing, for fingers, for chopsticks, for barbeques, for kitchens…you choose.
M 7s 6 dishes
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P'aters" m 7s" !o#'s f '' of co'o r !ri$7i$7 'ife to yo r ta!'e#are items
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Ta!'e #are &teapots" c ps*
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picture frames and mirrors.a$d'e ho'ders • 4a$dmade ca$d'e ho'ders Page # :( . . vases & -ars.B U S I N E S S P Perfect Pottery L A N Makers 2Ccor items • +candle holders.
B U S I N E S S P Perfect Pottery L A N Makers 2Ccor items • 2Ccor pieces • mi$i ha$d made pottery dCcor items • pict re frames a$d mirrors ho'ders Page # :1 .
B U S I N E S S P Perfect Pottery L A N Makers Page # :+ .
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Plan would be based on bringing new terracotta earthen wares along uni"ue colours & designs 2n order to add new looks to your garden and home
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7he idea to establish a Perfect Pottery Makers in the >ocality of *u-ranwala is in order to fill in the gap created by the scare decorative outlets opportunities for the people here especially for the middle class who can$t meet e!pensive hand made pots for dFcor purposes =ere in *u-ranwala pottery buying is actually very easy process because being hub it has related clusters People spend time digging through all sorts of pottery pieces from sales at cheaper prices, and specialty stores looking for the perfect piece of pottery to go in their home 2n fact, there is an incredible home furnishings stores in our country that has simply ama<ing pieces of pottery that anyone would love to buy =owever, we are constantly ama<ed after researching upon the buying patterns of people here in *u-ranwala by the large amount that don$t have any idea what the different types of pottery are and how to buy the right type of pottery for their home =ow the way they can buy attractive, uni"ue & beautiful pottery dFcor items in a reasonable package Pottery shopping is actually a fairly easy process once you get the hang of it Perfect Pottery will give the benefits to customers in this regard &e can ease our customers by guiding them that how they can bring nature & colors to the dull life of their homes in an smart package 0ollow these simple steps guided by us we are assure that our customers + middle class, will be ahead of C5M of pottery buyers who end up paying more and getting less
&e will guide & educated on the different types of pottery that what is difference between hand made pottery and Polish pottery% Pottery comes in many different styles and can sell for all
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sorts of different prices (pend the a little amount of money on an informative hand made pottery books for the guidance issued by us will truly help our valuable customers to learn all about pottery so they can easily differentiate the good stuff from the bad
7he outlet by us will include a series of wonderful combinations in three categories named as
earthen-ware vases & !ars"# ta$leware dishes# plates# glasses# mugs" & %&cor items candle holders# vases & !ars# picture frames and mirrors"' all having uni"ue designs, different color and themes 7hus we will provide a complete solution for wonderful e!perience
in hand made items in the *u-ranwala city for the first time People of *u-ranwala have a deep sense of deprivation regarding the rare chances of being at a place where they can buy such items that are hand made, colorful and reasonable
7he idea of such a business seeks to solve the issue for almost all the ages who really want to bring a change in their homes A place where everyone who has an aesthetic senseB youngster, matures and professionals have a point of interest Not only the fact that there are no other studio potters which are established on this dimension, i e focusing upon demands of middle class who want a make their living up to date like an elite class , the benefits customers would gain from this service are uni"ue and socially acceptable People nowadays are deeply concerned with home dFcor issues which are fading with time as such outlets are focusing only highly privileged ones & elite class, therefore purely ignoring the middle class that are more in percentage in our
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Cantt and . gla<ing e"uipments Pakistan has variety of talent in this regard )ur observation survey in the region gives us to conclude that had made items are more under consideration as dFcor products rather than other ceramic items A huge number of people take direction to local traditional hand made potter outlets for bringing change to their homes People make an effort to reduce the cost upon such items and get value more for the money they pay this will be capitali<ed upon by influencing consumer behavior through promotions of hand made pottery dFcor pots and service featuring Perfect Pottery has a place for those who want to have conversational items that really gave a uni"ue touch to their standards of living People who seek adventure and fun together in their life will be interested in this offer to have the right go at their desires .B U S I N E S S P Perfect Pottery L A N Makers country 6ecorative outlets like Perfect Pottery one will provide an attractive solution to dullness and boring look of houses actively #!isting trends in the market reveal that such type of workshops about hand made pottery making are getting popular among youngsters & both house hold & professional women that are easily accessible now 2 posh areas =owever these outlets do not provide the chance to middle class to avail such opportunities but Perfect Pottery will get the players of these art the to en-oy and will promote a feel that out outlet has planned to deliver by installing modern kiln.any a people in *u-ranwala shop out with their families and children 7he available places for those are local outlets like pace. &apda town.odel town etc for Page # :< . mini shopping centers in (atellite town.
growth rate. acceptance level of the services by the market. which will come in assorted colours #ach piece will be uni"ue and signed by the owner of Perfect Pottery .B U S I N E S S P Perfect Pottery L A N Makers families with children can be given the attraction of their dull pots with no amusements and other traditional displays for their homes +ustomer $enefits 7he differentiation strategy has already emphasi<ed upon the uni"ueness of the business 2t gives all colorful fun solution at one place which makes it uni"ue in the region as no such business and professional effort has been made by investors #!isting resources of such a creative environment and fun in colors for hand made items for the middle class market are very few and what to talk of a place where one can have so many options at a time 7his uni"ue feature will be helpful for the business in many areas like grabbing "uick market share.anufacturersJ website Brand name Perfect Pottery Makers L-3- Page # :) . dealing with competition and the source of competitive advantage F t re prod cts or ser0ice offeri$7s Perfect Pottery Makers will offer customers in future with a series of hanging pottery pots. building brand e"uity. creating positive associations.anufacturers 7hese hand made pottery items will be sold in galleries and at festivals throughout the Pakistan depending upon demands & trends. as well as on the Perfect Pottery .
rendering them oven proof dishwasher safe and approved for use in the microwave Because of the original nature of these pieces.B U S I N E S S P Perfect Pottery L A N Makers SL-3AN %escription of production process Pieces begin on the potterJs wheel where the main body of the vessel is formed. Manufacturing Process for Ta$leware Pottery"5 flowchart diagrame5 Page # := . then depending on the pieceB forms are altered handles added etc Pots are all fired twice in a kiln to a gla<e temperature varies with respect of the pot under consideration. their designs and patterns as well. you should e!pect some variation in gla<e colour and shape.
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in order to evenly distribute water. hollowware such as mugs. hollow pot is by using a -iggering machine 7hus. is filter pressed A device presses the slurry between bags or filters made of cloths of heavy material to force out e!cess water 7he resulting clay is thick and rather dry and is called cake now and is about having appro!imately /AM water 7he cake of clay is then ready for another phase called chopping 2t is then put into a plug mill in which the clay is chopped into fine pieces 7his chopping helps in 6e8 airing the clay as pumps takes out air from the clay by this process 7he cake is then formed into cylinders that are now ready to be moulded or formed 6iggering 7he fastest way to produce a regular. a wet clay is dropped onto the -iggering machine hole by a special suction arm which positions the Page # <( .B U S I N E S S P Perfect Pottery L A N Makers Manufacturing Process for Ta$leware Pottery" Mi(ing the clay Clay arrives by local trucks or trolleys in raw form containing many impurities from near by areas of *u-ranwala 7he form is moistened with water and mi!ed in a huge sand material with a paddle called a blunge =ardworking rural craftsmen mi! and re8 mi! the clay with paddles. the slurry +a li"uid mi!ture of water and insoluble material such as clay. -ars and pots that needs hollow shape is largely made on -iggering machines 7he clay cylinders made in the plug mill are sent to the -iggering machine 2n order to make a vase & -ars and mugs. sand and clay so that it can further be smoothened for pottery making Ne!t. vases.
called greenware is stiff enough.B U S I N E S S P Perfect Pottery L A N Makers clay inside a plaster mould A metal arm then comes down into the wet clay cylinder forcing it against the interior wall of the plaster mould thus forming the new vessel of yours desired shape 7he plaster mould. is then removed from the machine and set for drying process As the clay heats up and dries slightly the new.M moisture before gla<ing and firing process /lip casting Pottery with delicate outline is often formed by slip casting process A pour able slip is poured into a plaster mould skilfully. and the slip is then allowed for while to be dry 7he plaster mold sucks all of the e!cess water and helps in accelerating the drying process 7he plaster mold is opened at that time when the +undecorated clay piece still a bit wet. the piece is cleaned of rough edges and the slip8casted greenware is ready for drying in the large heated kilns at some specific temperatures 0la3ing Page # <1 . with wet clay inside. wet clay pulls away from the plaster mould and can thus be easily removed 7hus. the e!cess is poured out. which heat the pieces and reduce the water contents are very much reduced now to appro!imately under . the factory must have thousands of plaster moulds as also shown in anne!ure in order to make these vases or other hollowware as a plaster mould is used to make each new vessel 7he factory may be able to make as many as C pieces of pottery in a single minute because of machines available A machine takes the rough edges off the moulded piece 7he cleaned pieces are placed on a continuously8moving belt which leads to dryers.
or electricity. they are ready for gla<ing process 7he pieces may be entirely covered in one colour of gla<e depending upon the demand and choice by being run under a waterfall of gla<e that completely paints each piece. others have a decorative decal + decorative stickers or gla<ed papers . applied by hand. but what we noticed in *u-ranwala is an art of pottery being painted by hands with the speed of light 7his is because they can$t afford machines due to lack of resource so they simply uses decals or thapa 2iring 4ilns may be heated by gas. others may have machines. but here most potter makers are using gas & coal for heating purposes as electricity is like a mare dream here in *u-ranwala >arge number of rural potter makers have heel of problems due to shortage of electricity and e!pensive fuels )ne large production potter uses big kilns fired with natural gas >arge trolley shape cars or wagons shown in anne!ure are loaded with unfired pottery and sent to the kilns slowly.B U S I N E S S P Perfect Pottery L A N Makers After the pieces have been dried.A hoursRthus allowing the factories to move pieces more "uickly Page # <+ . coal. or the pieces may be sprayed with gla<e as it happened in case of sanitary fittings and ceramic wares 6eep hollow ware such as vases has to be blushed and glowing with gla<e by hand to ensure that they are completely coated on the inside *la<es are generally applied to provide a thickness to the pot under treatment )ther pieces may be more decoratively gla<ed (ome pieces are printed with thapa that poor rural potter makers used skilfully called screen8printing. firing appro!imately thousands of pieces of pottery in a single week )lder kilns re"uires a high time for firing. pots remain in the kilns about .
as well as mi!ing gla<es from scratch and firing the kiln. this is not necessary in some new production gla<es processes 7he bottom of the pottery called ungla<ed foot is polished on a machine with a cleaning pad 7he piece is then placed in a rack and is sent to packaging section in order to be ready to be dispatched out for sale %escription of future products 1fferings5 . itJs a one8man shop Pieces begin on the potterJs wheel Page # <8 . then gla<ed and fired againB however.(pansion plans Plan would be based on bringing new terracotta earthen wares along uni"ue colours & designs in order to add new looks to your garden and home 7he pictures are shown above and also in anne!ure in which we are going to offer new products with different colours and themes Marketi$7 Strate7ies 0rom sweeping the Perfect Pottery Makers to mi!ing its own custom clay.any gla<es re"uire that the greenware be fired once and made into a bis"ue or dull white. which helps make the pot virtually resistant to li"uid (ingle8colour production pottery re"uires only one firing with the new kilns and gla<es +. hard body.B U S I N E S S P Perfect Pottery L A N Makers through production 7he kiln changes the gla<e into a glass8like coating.
clay pieces. anti"ue furniture. gems and stones. consists of several establishments engaged in manufacturing of hand made pottery. leather based products 7hese industries are source of additional employment and raise the level of living for both rural and urban populations (uch type of manufacturing plays a foremost role in the economic development of the rural group of every country and brings in considerable foreign e!change +Crafts Central. then depending on the demand of our customers & hand made pottery trends in fashionB forms of pottery pots will be altered accordingly Target market 7he Asian manufacturing industry is highly e!panded.B U S I N E S S P Perfect Pottery L A N Makers where the main body of the vessel is formed. patterns. -ewelry. production techni"ues. Craft 2ndustry )verview of *lobal =andicraft 2ndustry. sculptures. craft products in various countries form a part of lifestyle products in both global & local market 7he reason for such influence is due to the continuously changing consumer taste and trends about dFcor prototypes and products 2n view of this it is a high time that the Pakistani handicraft industry specially hand made pottery items for dFcor purposes should go into course of changing designs. toys. paintings. metal craft. and related skills to achieve a leadership position in the fast emergening competitiveness with other countries 7he rural craft persons of Pakistan who are the backbone of Pakistani =andmade pottery 2ndustry has *od gifted inherent skills and traditional craftsmanship but unfortunately facing Page # <9 . and product development for a variety of materials. ceramics. paper craft. 2n the constantly changing world. te!tiles.
we have the potential to fill the gap but due to lack of basic facilities and support from high bodies we are unable to meet even the local demand properly =owever. Kobholders. at their reachable places. 26. no children. youth. Single. 21. in changing world market these hand made Pakistani$s craft persons need an institutional support.ale. teen.000. 35+ )ccupation (tudents.000. in order to motivate them to produce more uni"ue & matchless dFcor pottery both for daily use & for dFcor purposes :eali<ing such deficiency we plan to work on that line in order to promote such beautiful art that has an economic value also for hardworking poor rural craft persons )n the other hand we also want to work for our valuable customers who want to bring nature to their homes but unable due to lack of financial resources 3eo7raphic &orld :egion (outh Asia Country Pakistan City *u-ranwala 6ensity :ural.000.000-30.000-35.000-25.B U S I N E S S P Perfect Pottery L A N Makers insufficient promotion No doubt.000-20. married with children. 9rban 2emo7raphics Age *ender 0amily life cycle Child. old ones .0000. Married. Young. :etired Persons. 31. Businessman. Professionals #ducation Child. 0emale Page # <: . older 2ncome 15.
.iddle Class >ife style Cost conscious. >ove :esponsibility Beha0io ra' )ccasions )ccasional events Benefits 0un. not Achievers. .B U S I N E S S P Perfect Pottery L A N Makers (chool (tudents.edium. Ambitious .18 above15 years 7hese categories having products for almost every age yet a focus will be made on middle class of *u-ranwala Page # << . colorful plates having tattoos of flowers. earthenware and dFcor ware will be attractive to young teenagers and more mature young people depends upon their love. follow 7rends . Art e!ploration. under graduates Psycho7raphic (ocial Class 9pper .iddle Class. College (tudents. *raduates. glasses. late Adaptors. 0ollowers >oyalty . 'alue Networking. risk avoiders.18/5 years old =andmade pottery mugs. Adventure. )ccasional users.iddle Class Personality &ork longer. animals and their finger sketches on their demand will be provided for these ranges of age groups Candle holders will also be intended to serve the same age group of target market =and made pottery items like tableware. . (trong Age Perfect Pottery Makers will have allocations for youngsters between ages of .ental satisfaction. #!periencing innovations 9ser status (econd time users. taste and preferences 7he age range will be .
5. fun and en-oyment as dFcor of home comes under lu!ury in minds of middle class 7hat$s why we are outsourcing initially in order to cut down are cost and provide uni"ue hand made pottery dFcor articles for middle class art lovers having aesthetic sense. it can afford to keep its prices as low as to target middle end of the target market and can do smartly the behavioral elements of middle end of the market thus can create & cause healthy signs for our big business 2t is according to the plan to target the middle and middle upper class of *u-ranwala 7hat entails that our target market$s lower income range will start from .AAA :s?month 2t is due to the fact that the spending portion has a very little portion allocated for dFcor of those who have an income level lower than .B U S I N E S S P Perfect Pottery L A N Makers 0ender Both males and females will be targeted as gender is not of as much importance specifically in case of having fun. so they cal also en-oy true colors of nature and Page # <) . we monitor a higher allotment of money to dFcor.5.AAA :s?month and a family of more than 3 persons 7he average household strength in Pakistan is G persons 7hese facts lead us to wrap up that the middle class will be the lower range of our target market As we move upward along the income slope. en-oyment and entertainment with colors full of life reflecting nature in home atmosphere =owever it is e!pected that female segment of the market will be more active than the other one 7hus we plan to direct our promotional and communicational activities towards female segment more vigorously as women are much more interested in home dFcor section proved by the market research done by us on buying patterns towards handmade pottery items used for home decor :esults are shown in anne!ure Income (ince Perfect Pottery Makers involves medium investments and running costs.
(atellite 7own and Cantt will be our primary target market the secondary target market will include those people who travel alone the length of *7 road irrespective of their origin *eographic segments as revealed above are in line with positional strategy of Perfect Pottery .anufacturers Perfect Pottery Makers is located on 6ustageer :oad at (atellite 7own *u-ranwala as this area becomes the center of all the pro-ected & proposed geographic segments which will facilitate to detain a good amount of guests as our customers are valuable guest for us 1ther noteworthy customer distinctiveness As we move upward along the income slope.B U S I N E S S P Perfect Pottery L A N Makers can raise their standards of living in the society 7his whole planning gives us to reinforce our passion of the appropriateness of our scheduling to target middle income group of *u-ranwala that will prove as uni"ue view of Perfect Pottery Makers among indirect competitors 7ocation Perfect Pottery Makers will also call for to target the market geographically People from *u-ranwala City including &apda 7own Cantonment. we observe a higher allocation of money to dFcor items specially hand made decorative pottery products if they are sold within reasonable packages 7his gives us to strengthen our passion about the appropriateness of our planning to target middle class earnings group +ustomer’s motivation to $uy Page # <= . Peoples Colony.
*207 9niversity. and acceptance level. to have a concrete evaluation about the preferences.B U S I N E S S P Perfect Pottery L A N Makers S r0ey? Based on the survey that we conducted having a sample si<e of /AA local respondents. perceptions. S . Pun-ab 9niversity. e!pectations. .art (atellite 7own 7he places were assumed to be having people belonging to the demographics of our target market. interest.odel 7own. trendy and eye catchy pottery products or other activities includes occasional events +urrent contentment level 7he current satisfaction level about the e!isting dFcor outlets having pottery category products was -udged by asking them to mark the right level of their satisfaction on the range mentioned in "uestionnaire 7he result was the same as supposed by us GAM of the respondents were very dissatisfied by the e!isting pottery outlets facilities and D were somewhat dissatisfied 7his gives Page # <. we drew out some finality A list of these conclusions is described under 7he methodology adopted was random sampling from selective places like Pace. so that we could rely on survey findings 8ela(ation time5 CDM off our respondents would spend their rela!ing and leisure time in decoring their homes sweet homes. either when they are shifting or either they are renewing their old dFcor items with freshly. .
to some e!tent.B U S I N E S S P Perfect Pottery L A N Makers us to conclude that we are going to serve a need which is highly unfulfilled and thus the acceptance level will be high by the middle class of *u-ranwala Attitude towards decorative Pottery5 :espondents were having a optimistic attitude towards pottery dFcor products as 5CM of the respondents were very interested and looking forward to the opening of a place where they can have fun in their leisure time and they feel satisfied in buying such pottery products that are eye catchy and at suitable prices &here as 3/M was somewhat neutral showing no interested in any such new option -isiting a new alternative 7he respondents were further asked if they would visit a place where they could have a reasonable range of pottery products having uni"ue looks at prices lower than they have noticed in elite areas at one place 7he response was pretty much in e"uivalent with the current satisfaction level As most of the respondents were dissatisfied and looking forward to the opening of a new dFcor outlet having hand made pottery items with wonderful colors of life. they were "uite interested to give visits to such shops where they can shop till drop as we have slogan revealing as Nshop till you dropO 7his is a healthy sign for our business Another aspect of this finding is that our business would. serve a hidden and underlying need of the market Taking 9ids Along Page # )( .
Province *u-ranwala . which will give them as deep sense of affiliation and warmth 7he above results pose a very healthy sign that the business will get itself strong footed in a short time =owever a precise blend of strategies and superiority of service will be deeply counted upon Market /i3e and trends 7he substantiality of market is also essential before getting into a particular business As far as the si<e of *u-ranwala market is concerned we look at the following figures City Population +estimate /AAC..5/D.5/D.CCG. *u-ranwala. =andicrafts are classified into two categories@ • Articles for everyday use • 6ecorative items Page # )1 . *u-ranwala..5AC Pun-ab +(ource@ &ikipedia..B U S I N E S S P Perfect Pottery L A N Makers /5M of the respondents were willing to take their kids to buy pottery so they can have fun in buying such hand made pottery items having their hand prints..1/... Population +census.DG million populations. *u-ranwala the largest market of hand made pottery giftware and handicrafts items in whole country & even to abroad also +&ikipedia. names and their preferred tattoos. 0rowth rate 7he growth rate of population of *u-ranwala is currently 1 HCM and the same growth rate is applied to our target market )n the behalf of .DG .
and little home dFcor goods Target markets • • • • )ccasional +#id events.en +age range of /5 85A. flatware. -ars. green ware. demographic and behavior factors Page # )+ .arriages.B U S I N E S S P Perfect Pottery L A N Makers 7he rural local pottery craftsmen use different media to e!press their originality 7he diversity of the pottery by crafts is e!pressed on vases. kitchenware. Baby Boomers +People with age 55 and above. tableware. plant pots. 7hanks giving. Professional . Birthday. . Professional &omen +age range of 15 and 5A. earthenware. Market %emographics 7he profile of customers consists of the following geographic.
*u-ranwala. (atellite town. People$s colony. 6emography of *u-ranwala.. 7he target market would be the middle class population inhabitants in the si! big areas of *u-ranwala city namely . Cantt and 6C road 2emo7raphic Tre$ds Age structure of the *u-ranwala is observed by the N0ederal (tatistical )ffice of PakistanO 7he population of *u-ranwala is appro!imately . Page # )8 .odel town.CG km/ +.5AC millions making it the seventh most populous city in Pakistan and the .3th most populous city in the world *u-ranwala population is characteri<ed as A8. &apda town.G AM *u-ranwala with the ma-or portion of people belongs to younger & professional men and women age group 2t is noticed that trend of buying hand made pottery items among professional women & youngsters are more than baby boomers and kids A forecast that this effect will continue in the near future with the constantly changing behavior of these group of people towards hand made pottery dFcor items +&ikipedia../13 G s" mi.3 HM.58D3 years@ DH 1M. +&ikipedia.DG population in Pakistan and is seventh largest city in the area 7he territory of *u-ranwala covers 1.5/D.3 years@ . and D5 years and above ...B U S I N E S S P Perfect Pottery L A N Makers 3eo7raphic *u-ranwala has the ..1/.. /AAC. .
and number of researches shows that their spending on house. which is an important locomotive for growth in the buying patterns of handmade pottery gifts & hand made pottery decorative articles +&ikipedia. dFcor of new homes and other celebrating events are important sales driver in the hand made pottery gifts and pottery decorative articles market. the number of events like #id event. /AAG. not only because of their growing number. marriages. 7he increasing household formation. as such hand made gifts and pottery decorative articles make up a considerable share of the hand made pottery gifts given 7his segment of population will play a ma-or part in our product promotion in future Page # )9 . but also for their considerable desire on buying such dFcor products for which they are willing to spend rational amount of their earnings if they would be served in an attractable & uni"ue way different from segments that are only serving elite society in our country Another factor that is prominent one are youngsters group because they have an increasing amount of free time.B U S I N E S S P Perfect Pottery L A N Makers 7he middle class society in the *u-ranwala will also bring interesting developments for hand made pottery goods as with the passage of time they are getting awareness about dFcor from different modes of media 7hese middle class people form an interesting segment. hobbies and vacations are increasing day by day 'alue for money remains an important factor for competing in this segment (o Perfect Pottery Makers always will consider that competitive edge for price conscious class of *u-ranwala New household formation. new trends of youngsters & professional women will increase the target markets According to &ikipedia. *u-ranwala 6emographics. birthdays.
B U S I N E S S P Perfect Pottery L A N Makers Behavior 2actors 0ollowing behavior factors play important role in our target market I$di0id a'ism Page # ): .
B U S I N E S S P Perfect Pottery L A N Makers :ural craftsmen are more likely to create traditional items ignoring new trends and styles due to lack of facilities as well latest e"uipments they made same line of pottery items which they make fifty years before. particularly in the +home. which appeal to numerous senses. decorative segment Pottery lover consumers appreciate one8of8a8kind items. where as pottery lover consumers of today$s want comfortable and up8to8date pottery stuff that can bring change & nature in their homes and which can reflect their individual style and re"uirements to society in which they e!ist 7hese types of developments also influence the demand for hand made pottery gifts and decorative articles. including sight. sound and scent. and entertainments +#urostat. are in demand as pottery lovers always seek to make their homes more co<y and comfortable with uni"ue looks that made them different from others 7hey want to en-oy the same stuff of pottery as they notice in elite class but in reasonable parameters People are seeking for such pottery decorative articles which contribute to a positive impact on the home atmosphere and e!citing ambiance in their home Ne!t to Timproving the "uality of life$. /AAG. Pakistan 6emographics. recreation & hilarity. the following reasons are important for buyers of gifts and decorative articles@ pleasure. which personali<e their homes smartly Pottery Products that have a personal and emotional link to the consumer. Market needs Page # )< . beautify the residence. learning.
B U S I N E S S P Perfect Pottery L A N Makers Perfect Pottery Makers in view of the narrow range of products that could be considered as giftware and hand made pottery dFcor products by crafts+ initially but later we will e!pand as mentioned in future outlook . pottery hand made decorative articles unless it gives them inner satisfaction and belief of "uality (o we will try our level best to consider these issues well >e'' tho 7ht o t desi7$s 7he ob-ective is to put forward customers with well built e!ceptional designs and crafts that may tap their sense of beauty every time they choose our hand made pottery productB Affordability is the key feature.. so Perfect Pottery shop will try to maintain the both ob-ectives concurrently to provide best consumption & utili<ation of customer$s disposable income Marketing trends Page # )) . it is difficult to name hard & fast standards 7o show compliance and loyalty with our valuable customers we will promise to keep an eye on standards and regulations and for us both options are strongly suggested to be adopted by each member of our business 7o make certain these we are looking for the following benefits that are important for our consumers D a'ity #orkma$ship 7he customers work hard for their money and they mostly don$t en-oy spending on hand made pottery gifts.
green ware and dFcor ware handicrafts market into a violently price8competitive market place Nonetheless. picture frames. /AAG. Page # )= . birthday decoration. dFcor items. and their selling patterns have increased significantly 7he usual enlargement for the overall hand made ware and hand made dFcor products is estimated at . tableware. tableware. earthenware. candles holders. innovative and new to sell hand made pottery giftware for dFcor items place still have good market prospects 2t is essential for the *u-ranwala pottery giftware and hand made pottery marketers to find new. hand made kitchen ware. glasses and teapots 7hus people are very mush shifted towards buying these articles mentioned above. and earthen wares all types of aromatic items have best forecast 7he *u-ranwala pottery market shows a strong demand for low8priced candles holders. handmade e!clusive gift bo!es. flatware. *u-ranwala =andmade items . wedding decoration.arket. mugs.B U S I N E S S P Perfect Pottery L A N Makers 7he substantial supply of handmade pottery items has transformed the *u-ranwala earthenware.8/ percent over the years + CB2. competitive & uni"ue products to stay competitive Although *u-ranwala$s elite class consumers may be willing to pay a high price for e!clusive items but Perfect Pottery Makers target market is middle class who are very price conscious and want worth for money Along with traditional pottery gift items. kitchenware. vases & -ars and table ware items including plates. including #id decoration. mini dFcor items including hand made mirror holders.
homes hand made pottery vases & pottery pots are more important 7he peak periods for the sales of pottery gifts generally revolve around special occasions. /AAG. wedding seasons and when people want to form new homes or want to shift their homes as rental apartments 7his has much to do with the fact that people spend more time for the dFcor of their homes in these periods (pecially shifting to new location. birthday occasion. for replacing dull atmosphere with colorful pottery dFcor products and celebrating occasions +&ikipedia. such as shifting to new home. dFcor of boring environment of home to give life to them. giving home on rent. and New Uear are also important sales triggering agents 2n the garden of grand hotels. Pakistan Pottery & =andicrafts .arket. . -ust about two thirds of ornamental articles are sold in the #id days.B U S I N E S S P Perfect Pottery L A N Makers ESeaso$a'ityF plays a ma-or role in the selling outlines and patters of hand made pottery products as gifts and pottery decorative articles According to the *u-ranwala statistical description by (tatistical )ffice of Pakistan. 7he market trends show continuous growth in the directions of pottery hand made dFcor market in *u-ranwala as people due to awareness want to change and want to bring nature to their homes Market Access & growth Page # ).
are ma-or suppliers of hand made pottery market Perfect Pottery Makers is making an approach to the middle class of *u-ranwala market so that they can also en-oy pottery stuff full of life and color and can play their roles economically as well Perfect Pottery shop will latter appoints an agent or distributor who can maintain a stockpile sufficient to answer short8notice orders of our pottery lovers$ consumers 7he *rowth of pottery products is on boom here as being the hub of ceramic cluster it has many resources to produce uni"ue items but facing ma-or threat from problems like fuel shortage + *as & electricity .AA millions in /AAG and is estimated to grow at this pace 7he largest share of pottery products .any cities of Pakistan. /AAG. Page # =( .D 3 M is held by *u-ranwala in the overall Pakistan pottery giftware and hand made pottery articles consumption are growing 7hus. and no promotional support outside and last but not the least is China as the ma-or supplier to the Pakistan *u-ranwala handmade pottery markets the market growth at V /. *u-arat.B U S I N E S S P Perfect Pottery L A N Makers . *u-ranwala..1 M is held by *u-ranwala & *u-arat *ermany in the overall Pakistan & Asian markets +Pakistan handmade pottery statistics. /AAG. Pakistan$s handicrafts market of pottery was of millions in /AAG and is predictable to grow at this pace 7he largest share of . >alamusa and (argodha are in particular. there are outlook and potential for additional growth 2n general the market shows first8class business opportunities if cost and "uality are competitive and delivery timetables are satisfied within time committed with our customers 7he competition we could face from local indirect and foreign competitor such as China +Pakistan handmade pottery statistics.
B U S I N E S S P Perfect Pottery L A N Makers Advertising & Promotion Ad0ertisi$7 7he advertising strategy that we will go for is the combination of Above the >ine +A7>. star plus etc Advertising 1$!ectives Page # =1 . news papers for the awareness of there parents about handmade customi<ed pottery (uch category will be for kids only on which they can sketch designs of their own choices 2t will give feelings of deep affiliation 7hey will en-oy and will have fun in making such dFcor pottery either for gifting or either for their daily use 2t will evoke wonderful memories and will help us in arousing the interest of others who will see & e!perience it Advertisements on cable 7' will be run especially on channels having a large number of children spectators i e Cartoon network. and Below the >ine activities +B7>. A$ove the 7ine activities 9nder A7> we use print as well as digital media 2t is planned to advertise in maga<ines for kids.
7he best solution to dullness of home Purposeful hobby stimulation to others 7he innovative strategy will hunt for ways to deliver the point effectively to the target spectators in order to have the most wanted results which are higher number of shopper visits Contact and fre"uency of viewers to our campaign is kept in view while selecting the medium channels &e will start divergent sites and will use art Page # =+ .B U S I N E S S P Perfect Pottery L A N Makers 7he advertising ob-ective initially is to create ma!imum awareness of pottery items specially designed for kids 7he higher the awareness and recall. fun and refreshing the atmosphere of yours home in a uni"ue way 7o create strong. favorable and uni"ue associations in the minds of the customers to facilitate the dFcor pottery purchase decision 7o achieve a high level of brand e"uity by having a distinct position of hand made pottery as dFcor item in the minds of the customers +ampaign theme Perfect Pottery Makers message strategy will base on the following points. the greater number of visitors we e!pect 7o reduce the hesitation of middle class that the dFcor along entertainment is with purpose.
B U S I N E S S P Perfect Pottery L A N Makers festivals & galleries that will be used for dFcor pottery products displays and promotion Pull /trategy Page # =8 .
so that we might create better awareness P !'ic re'atio$s Public relations will be established by conducting seminars on the need of dFcor issues of homes and offices Another way of P: building will be to contact school.B U S I N E S S P Perfect Pottery L A N Makers All the on top of and following mentioned advertisement and promotional strategy will create a pull from customers$ end 7he purpose is to generate high level of hand made pottery brand awareness and positive associations so to create brand and customer e"uity 7he brand building issues will be addressed by directing our advertising efforts towards the customers and delivering to the promises made 7he higher level of conformance and performance "uality will add to the brand image thereby backing up the media endeavours Promotional Material Broachers 0lyers Be'o# the Li$e &e plan to go for a lot of B7> activities and for this purpose potters studio B7> activity is a ma-or source of advertising and teaching by arranging workshops &e will send our representatives to arrange a small on site demonstration of our products and will communicate the theme of our products offering &here we will teach the learners by hiring designers. colleges and universities and highlighting upon them the purpose and vision of Page # =9 . artists & instructors 7hey will e!plain how we plan to give entertainment with purpose. activity with aesthetic flavours. fun with safety.
youngsters and professionals to reposition the image of dFcor along entertainment and fun in the minds of masses PRICING 2t is recommended that the average spending per person per pottery item from the pottery outlet should not e!ceed average per day income of the targeted market (ince national average per day income per person is :s ./A 7otal spending per limit per person per buying pottery item is assumed to be the same Any pricing strategy for the pottery dFcor items we are serving should be designed based on this guideline !O" Pottery ite s #rice Rs" Earthenware items Page # =: .B U S I N E S S P Perfect Pottery L A N Makers Perfect Pottery Makers for kids and youngsters segment Also seminars for professional and household women would be arranged in order to create awareness about wonderful change in their homes by hand made colorful trendy pottery items for home dFcor 7his will help Perfect Pottery outlet establishing awareness among children.
80 Rs.80 Mini décor ware items Candle holders ( Mini &icture *rames ) Mirror holders + Rs.95 %esired image in the market5 Pricing has a certain message to deliver about the products?services and the business at large Perfect Pottery Makers will position itself as a speciali<ed fun provider in the market 7he target market has a limited group of income and age groups (o pricing strategy here becomes a tricky issue if measured as a mean to pull off a particular image in the minds of the customers 7he lack of entertainment opportunities in the market and the interest level of the customers will be capitali<ed upon and Perfect Pottery Makers will surely be in a Page # =< . 160 1 2 Vases traditional ! Rs.80 Rs. 36 Rs.1 6 Rs. 5.B U S I N E S S P Perfect Pottery L A N Makers Rs.160 "ars Tableware items 3 $ 5 6 #lates Mugs %ea&ots 'owls Rs.314 Rs.
B U S I N E S S P Perfect Pottery L A N Makers position to charge a premium price implementation of this pricing strategy )ur survey findings also enforce the +omparison against competitor’s prices (lthough there are no direct competitors present in the market yet the indirect competition does e)ist and our pricing will have no match with them. 7ocal indirect competitorsA few established *u-ranwala pottery manufacturers of pottery items are@ Page # =) .
ate7ory? Pottery ma$ fact res Address? Near master ti'es 3%T Road 3 @ra$#a'a T!"e# Tower $e Product offering Page # == .ate7ory? Spectac 'ar Name of Firm? Peera7e .eramics -#$er Name? Mr Na0eedG 'GhaH .hi$a .ate7ory? .ate7ory? Sa$itary fitti$7s 6 Pottery ma$ fact res Address? Peera7e ceramics 6 pottery 3%T Road 3 @ra$#a'a Name of Firm? 3o'd .B U S I N E S S P Perfect Pottery L A N Makers Name of Firm? 3 '' .eramics -#$er Name? Mr TariH .eramics 6 Pottery ma$ fact res Address? Near master ti'es 3%T Road 3 @ra$#a'a .eramics -#$er Name? Mr Sa'eemG 'GhaH .
as &ikipedia checks e!plains this phenomena asB Nvictory of a particular blueprint and design in one market is no guarantee of its hit in another market &e should position out that e!perience. the pottery ornamental products and articles market is becoming more seasonal. choices and preferences Also. . designs & patterns and produced by hand or foot of rural hardworking pottery makers having up8to8date uni"ue features derived by keeping in view tastes & demands of middle class target market 7hemes are crystalline. volcanic and matt ones 2nitially we will outsource our pottery pots from small or local cottage industry and will not manufacture in the beginning as competition is fierce due to awareness & presence of China as ma-or threat we will step into by outsourcing in order to save cost and time so not on mass production basis 7here different kinds of handmade pottery products produced by us are mentioned in our product lines we are offering to the *u-ranwala middle class market -ital issues Prod ct desi7$ 2n general. taste and design partialities are very delicate and personalO Page # =. manufactured goods novelty and design are essential intensification drivers in the pottery dFcor gifts and hand made pottery decorative articles market 7he different shoppers groups all have their own re"uirements. tableware and mini dFcor ware potter items for dFcor purpose products in *u-ranwala market 7hemes in handmade pottery items are characteri<ed as products depicting a pinch of cultural peculiarity but with modern blend of colors. between locations even within *u-ranwala there can be philosophical differences.B U S I N E S S P Perfect Pottery L A N Makers Perfect Pottery Makers will offer three categories named as earthenware. violent and constantly changing one taking its escort and direction from the fashion industry According to &ikipedia monitor.
it is important. particular materials used in the manufacture. position their color. to blot the product name. together with their diversities 0urthermore.B U S I N E S S P Perfect Pottery L A N Makers Prese$tatio$ of o r prod cts 2t is wise to make up a list all the products we create.( . as a smallest. si<e. so that modification and changes can be made. if the re"uirements come up Packi$7 of o r prod cts Besides a defending tasks packaging is also very central when selling the product An attractive design can have a transaction promoting effectively and soundly 7oday$s consumers want to be familiar with what they are buying 7herefore. the period in which we are able to deliver them and the packaging method 7his enables possible customers to make an assessment of our entire inclusive & e!clusive product range &e will take a lot care in keeping the list up8to8date 7he appearance of our yields and its range should be fle!ible specially designed for middle class segment of *u-ranwala. nation of source 7he tag on the pottery piece has to provide these data in a language logical in the target market Represe$tatio$ or ! i'di$7 p a$ offer Page # . forename or sign of the manufacturer.
coupons. etc (ales promotions build up and develop customer relations. discounts. which compel the promoting company to take high8"uality care of accessible customers +stability.B U S I N E S S P Perfect Pottery L A N Makers 7here are two unusual kinds of proposes which we can make to our probable trading partners such as local potters of *u-ranwala 7he rationale of a broad offer is to make the first get in touch with possible trading allies with whom we are not yet individually familiar A general offer consists of conveying a short outline of our own company and a synopsis of our products variety A precise offer is legally binding for a definite defined period &e must therefore be capable of satisfying the terms of such a proffer &e will make up a specific offer only when we know the business partner personally or after we will make the preliminary contact Sa'es promotio$ )ne of the chief serious achievement features for us would be to propose sales encouragement 7he goal of sales promotion is to increase deals Processes of sales promotion are i e giving at no cost samples. standard updates on the artifact rangeB supplying flyers of the product range may be functional for promoting sales -ust like keeping industry partners up8to8date on fresh creation progress Marketing strategies Page # .1 . 7his would includes e!pressions of gratitude to business associates.
etc Niche for us as we will target the group of middle class people who are actively involved in household formation. achievement will be certainB )ur products will surpass the anticipation of the our valuable customers N&e will change your view of beautyO Target Markets 7he intention markets are divided into subse"uent types Page # . mini dFcor items. to serve all these markets we need to develop a selling strategy of positioning our products keeping in minds our market ob-ectives we have developed our marketing mi! of price .distribution which is in the description Missio$ Perfect Pottery Makers has a mission to provide a wisdom of belongingness to individual aesthetics by providing the foremost products of e!act craftsmanship in true sense &ith a strict devotion to this saying. like the *u-ranwala markets have like upper middle & lower middle.B U S I N E S S P Perfect Pottery L A N Makers 7he means to marketing strategies is centering on the delivery of first hand made pottery products to the middle class consumers Perfect Pottery is the union which would give out the different segments of middle class depending upon their grouping. hand made clay picture frames and mirror holders. newly house formation who would also be the part of target market. to fulfill their trendy needs . category. as they are more interested in decorating their homes.+ . 7hirdly we would be first8class option for youth in our colorful mini dFcor + candle holders.
Cantt. *u-ranwala 6emographics. Birthday./ M annually 2t is forecast that the number of households will increase more strongly with rapid growth of the population si<e in the *u-ranwala +&ikipedia. 58Baby Boomers +People with age 55 and above. /8)ccasional +#id event. Birthday. New household formation. 38Professioanl &omen +age range of 15 and 5A. etc is an important sales triggering agent in the pottery decorative articles market. 18Professional .8Accommodation formation +fresh =ome Builders or renewing old set up in homes. . which is an important engine for growth in the pottery decorative articles market. the figure of shifting to healthy places like &apda 7own. Page # . is not predictable to rise substantially in the near future 7he number of households in the *u-ranwala is increasing by . • =ouse hold formation +New =ome Builders.8 . as pottery gifts and decorative articles build up a substantial share of the occasional gifts given • )ccasional +#id .arriages. 7he increasing household formation will increase the target markets According to &ikipedia. .en +age range of /5 85A.B U S I N E S S P Perfect Pottery L A N Makers .arriages . /AAC.
or an inheritance from the outlets that gave them uni"ue combinations in a handsome package 7hey will be part of our target market Professio$a' >ome$ Page # . wedding seasons and when people want to form new homes or want to shift their homes as rental apartments 7his has much to do with the fact that people spend more time for the dFcor of their homes in these periods (pecially shifting to new location. 7hey earn in e!cess annually. /AAG. for replacing dull atmosphere with colorful pottery dFcor products and celebrating occasions +&ikipedia. a bonus. birthday occasion.en between the ages of /5 and 5A who are practiced an professional.arket.B U S I N E S S P Perfect Pottery L A N Makers (easonality plays a ma-or role in the buying patterns of pottery hand made gifts and decorative articles ESeaso$a'ityF plays a ma-or role in the selling outlines and patters of hand made pottery products as gifts and pottery decorative articles According to the *u-ranwala statistical description by (tatistical )ffice of Pakistan. such as shifting to new home. homes hand made pottery vases & pottery pots are more important 7he peak periods for the sales of pottery gifts generally revolve around special occasions. Pakistan Pottery & =andicrafts .9 . giving home on rent. 7hey seek to en-oy their home and communicate a WsuccessfulW image and message to their social groups but in a reasonable package 7hey buy big when they receive a promotion. dFcor of boring environment of home to give life to them. 7he market trends show continuous growth in the directions of pottery hand made dFcor market in *u-ranwala as people due to awareness want to change and want to bring nature to their homes Professio$a' Me$ . and New Uear are also important sales triggering agents 2n the garden of grand hotels. -ust about two thirds of ornamental articles are sold in the #id days.
B U S I N E S S P Perfect Pottery L A N Makers 7he most governing segment of the five is encompassing of women in the age range of 15 to 5A 7hey are wedded. &ho would create an image of NConceptuali<ing the Beauty and to bring nature to homesO 2ts innovative hand made crafts will really serve the purpose of real sense of satisfaction among the customers Strate7ies &e will use following strategies in our marketing mi! Page # . and are collectively active at and away from home 7hey have discretionary income and their home and how it looks is a priority 7he appearance of where they live communicates who they are and what is important to them 7hey middle class women spend reasonable amount of money on house hold decorative items as they have to take care of other e!panses as well 7hey will be the part of our target market Ba!y Boomers 7his group. general downsi<ing 7heir surprisingly high level of optional income is first spent on voyage. or refashionising due to. have a good pooled an mutual income.: . with decorating their home a close second 7hey will contribute to a good e!tent to our target market Positio$i$7 Perfect Pottery will position it as a premier hand made pottery Company. is going through a positive and intended life transition 7hey are altering homes +either building or moving. own at least one home. typically ranging in age from 5A to D5. retirement plans.
B U S I N E S S P Perfect Pottery L A N Makers Marketing mi( )ur .ail8order D 2nternet sales H 7ele8shopping Page # .arketing mi! consist of following categories . it will depend on the category of the product. &holesalers 1 Commission agents?sales representatives 3 6epartment stores 5 .< . the pottery handicrafts are distributed through seven ma-or channels .8Price 7he price of our products will be on the per unit basis. the more precious craft work will be charged higher in comparison to the other products 2istri! tio$ 2n *u-ranwala. the type of work.
B U S I N E S S P Perfect Pottery L A N Makers Pe$etratio$ Price Locatio$ a$d Layo t %emographic Analysis of location -s target customer profile (atellite town is the place we have selected for our office and display centre. because our target Page # .) .
/OX.DO Er7o$omics &e had defined certain rules for our salesman. driver and helper in order to prevent them from any in-ury or harm to them 0or driver we had defined that he will not drive the car when he is feeling tired or need a rest &hile driving he has to concentrate on road not on other things 0or this we had facilitated him that if any time he is having any emergency at home he can take advance money from us so that for earning money he drives with tension in mind (imilarly (alesman should be very calm person as there are different types of Page # .B U S I N E S S P Perfect Pottery L A N Makers market is mostly elite class and upper8middle class (atellite 7own is the place where both of these classes visit regularly (o we decide to launch our business in (atellite town as this market fulfils our re"uirements Re$ta' Rates :ent of our shop will be :s /5AAA per month 7his shop was previously hosted by Bor-an >a7es rates &e are paying the wages according to the rates fi!ed by *ovt of Pakistan &e are also paying :s GAAA to some of our employees 7ayout SiIe ReH ireme$t &e are not having any specified si<e re"uirement but the shop we had chosen is .= .
B U S I N E S S P Perfect Pottery L A N Makers customers (ome people are having harsh tone some are having polite tone 2n other to prevent salesman from any insult or fight we had told him to be calm in every place 2f the matter goes wrong he should call us to handle that matter =elper will have to be careful in handling the products as they can harm him &hile handling any product he should be fully concentrated neither on the talking nor on other things =is gripping should be hard enough to carry things properly =e should not carry the broken products with naked hand =e will have to wear gloves before carrying such broken products =e should also have to properly dispose off the broken pieces as they can harm any human being . . the basis of segmentation and target markets are different from other market servings Page # ..akers product?service offerings have positioned itself in a different hand made pottery category of the region As far as the strategic group of competition is concerned.ompetitors A$a'ysis %istinct competitors Perfect Pottery . there lies no direct strategic competitor in its strategic "uadrant as no one is offering such up to date colorful hand made pottery outlet in *u-ranwala targeted for upper middle and middle class segment Apart from the products and services.
market of this business is not soaked And the owner of e!isting dFcor pottery outlets and substitutes can introduce all these amenities.akers will rely on heavy advertisement. and conformance superiority )nce a buyer is made comprehend & reali<ed that he gets a higher value for the money he is paying of pottery item at our place. community relations. -ust they have to reposition their dFcor pottery articles and by doing certain engagements. lay out. he will start assigning less regard to other substitutes while planning a hangout time 7here is a potential for new entrants because this is a revolutionary and upcoming business having unbelievable opportunities to grow.B U S I N E S S P Perfect Pottery L A N Makers Indirect competitors Pace Cantt handicraft shops 7he behavior of our customers suggests that the spending on pottery items used for dFcor purposes having fun & entertainment and promotes deep sense of affiliation can be there by availing of other indirect alternate offerings as mentioned above 7o deal will this indirect competition and attracting the customers.ompetiti0e Profi'e Matri/ J Page # 1(( . Perfect Pottery . operational efficiency. they can reveal the hidden talents lies inside this business J .
2 0.15 *ace *otter! sho"s Ratin) 2.05 *er+ect *otter! Ma.2 0.2 0.$ 0.5 -.25 0.citement / 0un #assion / 12session 3i4ersit5 0amil5 -n4ironment 6ocation Total 1 4.B U S I N E S S P Perfect Pottery L A N Makers +ompetitive Profile Matri( %e! $&ccess 'actors (ei)h t 0.1 0.2 0.$ 0.akers is rated pretty high in pleasing the customer needs as compared to its indirect competitors Page # 1(1 .2 0.2 0.$ 0. based on the level of products.25 0.ers Ratin) $ $ 5 5 $ 3 $core 0.35 .2 0.35 1.1 0.1 0.$ 0.5 2 1 1 2 5 $core 0. e"uipments and infrastructure.1 &e conducted a research for the measurement of Competitive Profile .atri! 7he key (uccess 0actors were being identified and precedence is given in this research according to the customer preferences &hen these issues & features were applied to our competitors and our self.) 1 1 1 0.5 -thers décor Ratin) $ 2 $ 2 $ 5 $core 0. above motioned grades were concluded 2t is found that Perfect Pottery .
B U S I N E S S P Perfect Pottery L A N Makers Potential +ompetitors 7here is a lot potential for new challengers because this is an up rising business. so they must give us ta! deductions and subsidy to encourage (ince we are the ones in *u-ranwala breaking new grounds for such an outlet and if the government gives us the ta! deductions. operational cost and price upon potter items highly designed for dFcor functions Now the "uestion is how can we lower down the costs% &e can do by :e"uesting the government for support that we people are going to do something for the welfare of poor rural crafts person of *u-ranwala who are really not able to meet both ends. they can easily cope up to this rich and uni"ue business 4o# ca$ #e raise the e$try !arriersK &e can raise the entry barrier by lowering down our starting cost. and this will help us to reduce the cost Page # 1(+ . we will be the only advantageous And at the last. market of this industry is not saturated 2t will take long to oversupply the market And the owner of e!isting running pottery shops can introduce all these facilities. we will be conducting all the operations very efficiently and effectively by outsourcing the pottery pots from different local pot makers that have remarkable potential. -ust they have to reposition their pottery articles by doing certain actions.
&erience 1ne 5ear e.000 25.000 6. Mana)er Mar.B U S I N E S S P Perfect Pottery L A N Makers 2escriptio$ of Ma$a7eme$t Team Lo! M. /R -"erat.000 Mo$th'y Sa'ary 1% 4 ma$ Reso rce -fficer )ne of us will be handling the human resource on our organi<ation and all issues regarding employees and staff All the recruiting and staffing will be done by this person and if it will have to meet other agencies regarding this employee recruiting and selection and hiring issues. this person will be active about these concerns +% Marketi$7 )ne of us will be up keeping with the marketing concerns and all the A7> and B7> activities will be handled by this person Page # 1(8 .000 1 1).000 1 1 (.000 ReH% Emp% 1 30.ears* 0resh 0resh 0resh 0resh 3 5ears e.000 (.&erience Pay 30.000 1 15.000 1 25.000 6.000 15.etin) Mana)er 'inance Mana)er $ales man /el"er D a'ificatio$ M'7 M'7 M'7 M8t! M'7 ''7 9ot re:uired E/p&.000 1).
BA from *207 9niversity speciali<ed in .arketing (o he is managing all the activities regarding .B U S I N E S S P Perfect Pottery L A N Makers 8% Ma$a7er -peratio$s A person from us will be available at the site every time All the employee and staff will be answer able to him and this manager operations will also have the responsibility to look after the employees on the stage at that time and if any issue rise or any other problem occurs.BA from *207 9niversity with speciali<ation in =: (o she is managing all the activities of this business regarding =: +M Zohai! Ahsa$ Eohaib Ahsan belongs to (hah 0amily =e had completed his B com from Pun-ab College *u-ranwala and recently completed his . he will be there to help and to up keep them 9% Acco $ts i$ char7e Accounts and all other matters regarding the transaction inflow and outflow will be handled by one of us and an accountant will assist him 9ey People with specific skills 7here are three key managers 1M Ammara A#a$ Ammara Awan belongs to Awan 0amily (he had completed her BC( from Pakaims *ulberg >ahore and had -ust completed .arketing Page # 1(9 .
B U S I N E S S P Perfect Pottery L A N Makers 8M M hammad Ahmad .uhammad Ahmad belongs to :a-poot family =e had completed his B Com from 9(A and -ust completed his . year in handling breakable items =e should be good listener 8M 2ri0er =e should be at least /5 to 1A years old =e must have a e!perience of 1 to 5 years =e must have the driving license =e should be having know how of all the locations of Pun-ab Page # 1(: .BA from *207 9niversity =e had a vast e!perience of finance so he is dealing with all the activities regarding finance 7here are three key employees 1M Sa'es ma$ (ales man should be at least /5 years old =e must have e!perience of 1 years in relevant field =e should be good communicator and must know the #nglish speaking and reading +M 4e'per =elper should be at least /A to /5 years old =e must also have a e!perience of .
B U S I N E S S P Perfect Pottery L A N Makers P'a$ of -peratio$s Type of -#$ership 7his business is based on partnership between 1 persons which includes Ammara Awan.uhammad Ahmad and Eohaib Ahsan All three partners have e"ual shares that are 11 11M &e had chosen this type of ownership because it is not possible for us to individually arrange this amount of money And secondly we all were working previously on the same pro-ect individually. .ompe$satio$ a$d Be$efits Po'icy 2n start we will be compensating our employees with the salaries and giving a 5M increment after a year &e will be benefiting sales person by increasing the sales amount 7his benefit Page # 1(< . because we are -ust three partners along with three employees &hile looking at our future plans we are suggesting a hierarchy which is attached in appendi! 2ecisio$ Maki$7 A thority As we are three partners and we are not having a big team of employees in start of the business so we will be focusing on centrali<ed decision making And our structure will be flattened hori<ontal structure . so all of us were having different type of knowledge about this industry &e gathered all the knowledge at one place to get ma!imum output from this business -r7a$iIatio$a' 4ierarchy 2n start of this business we are not having any special hierarchy.
B U S I N E S S P Perfect Pottery L A N Makers can be in the form of money or services what ever employee like 0or driver there will be some 7A6A for every trip as a benefit (alaries are according to the *ovt of Pakistan policies :ierarchy for the future plan C#) .arketing Eohaib Ahsan 0inance manager Assistant Assistant Accountant 7raining manger (ales .uhammad Ahmad Assistant 6irector =: Ammara Awan 6irector .anager Page # 1() .
HGA.G..A.5A/ /.1H..AAA .ear )perating Cash .AAA .3/1.CCA /H5.//.AAAA 5AAA Page # 1(= . .1/A H/A. ./.5AA .3H.53A /.1.3.D.A chairs (u<uki P3.AAA 5AAA Tota' 15AAA .3C .35D.CG3 HA.5AA HGC.. +(1+ . 1 office table.CG/ Fi/ed Assets Book Items AC 0urniture 'an Computer Printer /ton . ..5/A 5H/. +(19 H5C.CHH .13D.1A3 .5G3. ../5AA 5AAAA ..HD1 GGA.5..5D.C.//./1A .5AA 5A.. Per $it Price 15. H5C.DDA H55./HH.1A3 Balance C?6 15D..1CH .1A1 .sofa +1seats..A ./ /.AA/.CCA +(18 /H5.5DC./C3 .B U S I N E S S P Perfect Pottery L A N Makers Fi$a$cia' Forecasts : year ...3..A. ..C.3.H H/G.1// DCG.5DH./.3H.D3C H35.CG/ +(1( CAA.HD1 .C./. . =P laser -et 2escriptio$ U$its .ash Recei0ed :evenue tota' ..13A G/1.CC. .1.ash B d7et .ash Payed #!penditures 2nventory Purchased 0i!ed Assets tota' H..AAA +(11 15D..1GH /..CC. ..H1/.
.1D5 .AAA DH../C5 Page # 1(..G/G .AGA .DH3 .35A ))9"). .H/3 5G.C3 +(11 .AAA /5/.AAA 5.DAA 1AA.AAA 3..AAA 1H.H/3 +(19 /.AAA A 5.A/A 5../.3AA 11A.AAA 53.A3A .ear +(1( Re0e$ e ./.5D.A/H 15D.H/3 5G.//./././C5 A 8//D.AA/.ost of 3ood So'd 3ross profit Less -perati$7 e/pe$ses 7elephone Charges Advertising e!penses (tationary and Printing #lectricity Bills )ffice :ent &eb =osting (alaries *eneral maintenance charges (undry Charges 6epreciation #!pense Tota' -perati$7 E/pe$ses -perati$7 Profit )ther 2ncome +#!pense.1G ./C5 8//D.5G3.53A GAA..AAA H.AAA /D/.35A )9+"../AA 11A.5/A 5.AAA /C./.3A5 +(1+ ...AAA /C. 2nterest 2ncome PreMTa/ I$come 2ncome 7a! Net I$come .35A )81"11( .1.AAA 5..AG5 . 5/3.( 5G.AAA D3.)( 81GD.AAA H.AAA /DH.:( 3H1.A/A 5..1..AAA 5.AAA 1C./.AAA 1AA.HHD GGA.35A ):)".15D.A/G 3H1./..AAA H.AAA H.C1G 5A.AAA .AAA H.1A1 HAG.AAA /5H.A/A 5.HHD A A 81GD.AAA /C.3A5 ...5/A 5.AAA 31.AAA CD.1.B U S I N E S S P Perfect Pottery L A N Makers I$come Stateme$t Base .AAA 1D.A.AAA D3./.AAA /5/./A .A/G 3H1..5A/ HHA.GAA 1AA..AAA /C.AAA 5./5C G33./1.35A )+)"))( 8//D.3A5 .AAA /C./.HHD A 81GD.1CH H3A.355 .A/G +(18 /./.
B U S I N E S S P Perfect Pottery L A N Makers Page # 11( .
3.353.B U S I N E S S P Perfect Pottery L A N Makers Ba'a$ce Sheet .5A 1CC.AAA .CCA DA.//C /AG.AAA .3.5.AAA /3.G1 3A5.5H.CC.ear Assets .353.G.353.HD1 C3.5AA .H5A . GH1.GDD 15D.AAA .H3 .C CAA.. ..D.A5A 5.1.C /H5.GH.HHD 5.AH G51..1.//3 .//3 CAA.//.C /GD../.AAA .C..//.G3H CAA.3D3.5.H.AAA 81GD.5H.5AA /3.1.C.G.5AA .DCH H5C.//.5AA CG.5.5AA .5AA 3C..5.CAA HG. CAA.5H.3H. /GD.D Base .GDD .51 1CC.D13 .AAA C. 3G.G3H 1CC.GAA .C ..AAA 3.AAA 553.13D.H5A 8C. .//.//.GDD .G.5.5AA .GDD Page # 111 .DAA /GD..G3H .ear +(11 +(1+ +(18 +(19 Lia!i'ities 6 EH ity 7a! payable Tota' Lia!i'ities A A A A A A A Capital :etained #arnings Tota' Tota' Lia!i'ities a$d EH ity CAA.AAA 85AA.AAA 8/D.//3 5.//.AAA 8D.G5A 3C.AG.CG/ ..G. H5..1..../GD 15A. rre$t Assets )perating Cash 2nventory 7otal Current Assets Fi/ed Assets 0urniture and 0i!ture Accumulated 6epreciation80i!ture Computer and Printer Accumulated depreciation8 Processing data Tota' Fi/ed Assets Tota' Assets .5AA H1.3/C GH1.C5A .HAA GH1.
no Ratio .5(1 1+. 3G 8//.B U S I N E S S P Perfect Pottery L A N Makers 'inancial Ratios $r.++0 1. AA 8A 33 8A H5 8A . AA 8A .(63 2. 1 CD 1/ /3 A HC / /C/1 .++1 ))0. .5)$.3+( 3++.5 3A A D.(00 2000000 2.5$0 5)1.5)$.1/ A A5D5 A /1DC A /CAD Page # 11+ .+)2 2..303 2)6. AA A AH A /G A AD .2+5 -perati$7 Efficie$y ratio .002.210.600 2000000 1.C . H/ G .156.22$ 10).ed 7sset Ca&ital <ross #ro*it 9et #ro*it 356.050 2000000 ))0.502 )(3..3+( 113.210.002.303 -226. .502 $(3.C 8A HC 8A .C13 8A . AA A /H A 3A A /C 2 Poi$t A$a'ysis G Ret r$ o$ I$0estme$t C 8A H51D 8A HGC3 A /G/H A 53/1 A 1CCD 8A . / 1 7otal asset 7urnover Net 0i!ed Asset 7urnover #"uity 7urnover .$5$./5AG .150 2000000 1. AA.)66 -+.and Sales %otal 7sset 0i.(2$ 1.(50 2000000 2. A /1DD A 53/1 A /1DC .)$( $+.argin Net Profit .5$0 1.$11 1.A.escri"tion 010 011 01 013 014 Cash in .221 513.221 -3)6.G .argin :eturn )n Asset :eturn )n #"uity .$05 2(5.5 A 33 3 // .)1+ ().((6 1$(.156. D3CG .3$6.02) (5+. AG -perati$7 Profita!i'ity ratio 3 5 D H *ross Profit .
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0+$ Bs13.(30 Bs12+.39.0(6 Bs+$.(30 Bs3+.5$) Bs3(.12$ Bs31.(30 Bs22+.303 3150 3150 $50 3150 $50 $50 1$$ +0 5$ 11088 Bs300.$20 Rs1.(3( Bs51.0+5 Bs1)5. 10.(3( Bs16+.(05 Bs1).0(6 Bs16(.B U S I N E S S P Perfect Pottery L A N Makers Mugs #lates %ea&ots 'owls Candle . 'i 12 12 12 1 1 1 )$000 (2000 +6000 5 000 Counter %a2le Chairs Stools 2ureau Ceiling 0le.3)6 Bs6).etin) 'rouchers Cnternet 7dd 2$60 12 1 10000 2+520 Page # 11: .0(6 Bs2).584. 1 2625 2625 3(5 2625 3(5 3(5 120 (5 $5 Bs22+.322 Bs300.(60 Rs880.el&er #ainter (000 6000 )000 Total 10000 2500 1500 15000 20000 10000 35000 Total Mar.61$ Bs10.C Sales Man .160 Total $alaries 2100 2100 300 2100 300 300 +6 60 36 Bs16(.+0) Bs22.))0 Bs255.36) Rs1. 'oard 7.23$ Bs$0.1(1 Bs33$.older #icture *rame Mirror holders %raditional Vessels "ars *rice Bs)0 Bs)0 Bs31$ Bs)0 Bs+5 Bs126 Bs236 Bs16) Bs5.(3( Bs300.06) Bs16(.25$ Bs52.3$$ Bs22+.
B U S I N E S S P Perfect Pottery L A N Makers 12 1 3 3 2(000 30000 965 0 9ews&a&er add 7rt 0esti4esls 011 'rouchers Cnternet 7dd 9ews&a&er add 7rt 0esti4esls 01 'rouchers Cnternet 7dd 9ews&a&er add 7rt 0esti4esls 013 'rouchers Cnternet 7dd 9ews&a&er add 7rt 0esti4esls 014 'rouchers Cnternet 7dd 9ews&a&er add 7rt 0esti4esls (50 10000 Total 10000 2$60 (50 10000 Total 10000 2$60 (50 10000 Total 10000 2$60 (50 10000 Total 10000 2$60 (50 10000 Total 1 12 12 1 0 1 2 2 0 2+520 1)000 20000 6(520 10000 2+520 $500 20000 6$020 0 2+520 $500 20000 5$020 10000 2+520 $500 20000 6$020 1 12 6 1 1 1 1 2 1 12 6 1 0 1 1 2 1 12 6 1 1 1 1 2 Page # 11< .
( )ffice Marketi$7 • Nestle Pure >ife • . AAC/85583/GD/C1 ahmadDA.om from U$i0ersity -f So th Asia" Lahore HCM marks% /AA58/AAH Fi$a$ce ma$7er at B'ack a$d Bro#$ Tech% (eptember/AAG8continue I$ter$ship at Nest'e P re Life Kune /AAG8 august /AAG • . commitment and honor are my tools • MBA from 3IFT U$i0ersity" 3 @ra$#a'a% 0all /AAH8/AAC • B%. *u-ranwala AAC/81118GHHDC.arketing and Customer relationship management I$ter$ee at NIB Ba$k Ichra" Lahore Kune /AAHL (eptember /AAH • )peration duties • Customer relationship • (ales and marketing Mystery Shoppi$7" 2o''ar east" Lahore 6ecember /AAH8 Kanuary /AAG Teachi$7 at Paradise Schoo'" 4afiIa!ad Kune /AA.8(eptember /AA.5.Igmail com -!@ecti0e Ed catio$ E/perie$ce 2 am ready to face hardship and challenge to achieve a good position =onesty.D555C.B U S I N E S S P Perfect Pottery L A N Makers Appe$di/ A M hammad Ahmad =ouse B8D5.( Power point Adobe Photo shop (P(( +0or :esearch. AAC/81AD8D. . • #nglish medium class Dth and Hth Teachi$7 at 3IFT U$i0ersity .( )ffice .itsubishi .ohafi< 7own. Pro@ects Ski''s . Page # 11) . 6ignity.otors Pakistan Ma$a7eme$t 6 -r7a$iIatio$a' Beha0ior • Nestle MIS Nestle E$trepre$e rship A9((( :esearch 0irm Business Plan +Presented at *CC2.
B U S I N E S S P Perfect Pottery L A N Makers Page # 11= .
PR-LE.-LLE3E -F .?. 0irst division PUNLAB .uhallah 0aisalabad (treet # /G. .-LLE3E -F .arketing pro-ect on 0aisal (anitary 0ittings to know the e!port of that company 1 6one marketing pro-ect on Nestle to make their whole business plan of Nestle &ater and their images in the mind of the customers 3 Conduct research on the determinants of -ob selection which sector they want to prefer ENPERIEN. Achievement+your position in class. (oftware+(P((. Completed the brand Audit on the (uper Asia in which we e!tract the favorable.-MMER.E 2ntermediate PR-FESSI-NAL SBILLS 6ecision making Communication skill Problem solving /AAC /AAH /AA5 6ate of Birth@ +/1?.. *u-ranwala.BA.ATI-N 3IFT &U$i0ersity* +. 7ools+. uni"ue associations of the customers with the company / 6one 2nternational . *PA@/ G PUNLAB .E B Com Achievement+your position in class.. =ouse # /AA/. #mail@ +<ohaibahsan.TS ..icrosoft )ffice.. 4-N-URS AN2 A>AR2S Awarded on the successful completion of (BP 2nternship Awarded on the completion of strategy pro-ect and also the winner of that pro-ect INTERESTS 2nterested in sports like football.GIyahoo co m.B U S I N E S S P L A N Perfect Pottery Makers Z-4AIB A4SAN E2U. C*PA etc. +. C*PA etc.E +6id internship in the (BP.ob@ +A1AA8D3/113D.IEN. . 7el@ +A5581/5.H. =ome Address@ +.arketing.-MMER.CGH. *u-ranwala and coAmpleted to pro-ects IT PR-FI. Chasse 7raveling and talk with different persons REFREN.ES &ill be furnished when desired Page # 11.
etric.A.BIN3 T4E RELE5ANT BL-. std . Uear + .E PR-5I2E2 .-UR ANS>ER IN T4E SPA.. Post8.o r hi7hest ed catio$a' H a'ificatio$K *rade .BA &e are conducting a research study on N7o evaluate NdFcor pottery outlets & shops in *u-ranwalaO as part of our end8term pro-ect &e would be very grateful if you could spare : mi$ tes and give response to the following "uestions /ection A . .atric 6iploma or certificate Baccalaureate 6egree+s./ +.ear $ir = Madam.ale 0emale +% A7e &i$ comp'ete years* . &e are students of . the information will allow us to compare groups of respondents )nce again. TI.B U S I N E S S P Perfect Pottery L A N Makers Appe$di/ B PLEASE ANS>ER T4E F-LL->IN3 DUESTI-NS B. / 1 3 Page # 1+( .B -R >RITIN3 2->N . we assure you that your response will remain anonymous Uour cooperation is appreciated 1% 3e$der . Background information 7his section of the "uestionnaire refers to background or biographical information Although we are aware of the sensitivity of the "uestions in this section. / 1 3 9% . *rade . or lower +std C or lower.. 8% 4o# #o 'd yo descri!e yo r eco$omic stat sK Poor Below average Average Above average .onth + .
a$ yo $ame them as decorati0e pottery prod ctsK Ues . AAA 8 :s 3C. with regard to the buying behavior towards decorative pottery )% >hat do yo thi$k of f $ i$ yo r 'ifeK r 'ery important r 2mportant r (omewhat 2mportant r 9nimportant r Not at all important =% 4a0e yo a$y idea a!o t these prod ctsK .A. AAA /ection B5 Manufacturing %ecorative Pottery 7his section of the "uestionnaire e!plores your habits and preferences. CCC :s 5A.A.% 2id yo percei0e these prod cts as 7iftsK Ues No . AAA 8 :s /C CCC :s 1A.C. AAA 8 :s .B U S I N E S S P Perfect Pottery L A N Makers :% 4o# #o 'd yo descri!e the area i$ #hich yo are residi$7K 9rban :ural . if any. / <% 4o# #o 'd yo descri!e yo r ho seho'd i$comeK Below :s . AAA :s . No / . / Page # 1+1 . AAA 8 :s 1C. CCC :s /A. CCC :s 3A. AAA Above :s 5A.
odel 7own 6C road Peoples Colony Cant Page # 1++ . / 1+% If yo do$Ot" the$ do yo #a$t to ! y them from sK Ues No . article. / 18% If #e #i'' 'a $ch them" the$ at #hich areas #o 'd yo 'ike to 0isitK &apda 7own (atellite town .% 4o# yo first disco0er pottery prod cts #ere a0ai'a!'e for p rchaseK Advertising 8 7'.akes a great gift 2t is a classic (aw it in the store 2 like the product Price ? good value )wn such type of products & wanted more 11% 4a0e yo e0er p rchased decorati0e pottery i$ the past < mo$thsK Ues No . etcP 0riend ? family ? someone told you about it :ead a maga<ine. booklets.B U S I N E S S P Perfect Pottery L A N Makers . fliers. radio Ad in brochure. review (aw it while net surfing ? browsing (aw it in any departmental store ? browsing in stores 7hrough the mail catalogue )thers 1(% >hat is the o$e reaso$ that tempted yo to p rchase this prod ctK (omeone asked for it . newspaper. maga<ine.
CCC :s /A.G 8 /3 years For .B U S I N E S S P Perfect Pottery L A N Makers 19% >hat price did yo pay for pottery prod ctsK Below :s .1 8 . /3.A./ years For Tee$a7ers .AAA Above :s /5.o $7sters /5 8 13 years For E'ders 15 8 33 years For La77ards 35 8 55 years 55Y years 1<% >hat #as the $ame of that store #here pottery prod ct #as !o 7ht 'ast timeK 1)% >hat price did yo pay for that prod ctK 1=% Be'o# are 'ists of feat res that are part of those dCcor prod cts% 4o# importa$t is each feat re to yo K 'ery 2mportant )ne Neutral 7wo Not important at all 7hree Page # 1+8 .AAA 8 :s.AAA 1:% Primari'y for #hom this prod ct #as p rchasedK For .3.CCC :s .H years .hi'dre$ 1 8 5 years younger / 8 G years C 8 .5.AAA 8 :s .AAA :s .CCC :s /5.AAA 8 :s .A.C.
0eature si! +convenient purchasing. 0eature three +classic in nature. 0eature two +uni"ueness. different colour and theme pottery patterns Perfect pottery manufacturers business will be going to bring you the highest "uality products you ever have &e are very proud for our novel designs and the "uality of our offerings are second to none Page # 1+9 . Appe$di/ . 0eature four +colour scheme. 0eature five +traditional touch. Perfect Pottery Makers$ 2s a new venture that is basically combining a matchless e!perience for the 6ecorative pottery lovers (uch an enterprise is going to provide wonderful combination in the earthen-ware vases & !ars"# ta$leware teapots# plates# $owls# mugs" & %&cor items candle holders# picture frames and mirrors holders"' all having uni"ue designs.B U S I N E S S P Perfect Pottery L A N Makers 0eature one +Suality.
B U S I N E S S P Perfect Pottery L A N Makers Prod ct 'i$e • Earthe$#are &0ases 6 @ars 6 p'a$t pots* Page # 1+: .
5 Pak R pees? Rs%:1<( Page # 1+< . 64.B U S I N E S S P Perfect Pottery L A N Makers 2ost *rice Rs.108 -&r *rice >.
108 -&r *rice >64.B U S I N E S S P Perfect Pottery L A N Makers • 4a$d made 5ases as dCcor items 2ost *rice Rs.5 Pak R pees? Rs%:1<( Page # 1+) .
64.108 -&r *rice >.B U S I N E S S P Perfect Pottery L A N Makers 2ost *rice Rs.5 Pak R pees? Rs%:1<( • 4a$d made 5ases 6 @ars as dCcor items Page # 1+= .
5 Pak R pees? Rs%:1<( Page # 1+. .B U S I N E S S P Perfect Pottery L A N Makers 4a$d made 0ases 2ost *rice Rs.108 -&r *rice >64.
B U S I N E S S P Perfect Pottery L A N Makers • Ta!'e #are & ha$d made pottery dishes" p'ates" teapots" 7'asses" m 7s * Teapots 6 pots Page # 18( .
00 Pak R pees? Rs%=( Page # 181 .51 -&r *rice >1.00 Pak R pees? Rs%=( P'ates 2ost *rice Rs.B U S I N E S S P Perfect Pottery L A N Makers M 7s 6 dishes 2ost *rice Rs.51 -&r *rice >1.
B U S I N E S S P Perfect Pottery L A N Makers Ta!'e #ares Page # 18+ .
51 -&r *rice >1.00 Pak R pees? Rs%=( Ta!'e #are & p'ates" teapot " c ps * Page # 188 .B U S I N E S S P Perfect Pottery L A N Makers 2ost *rice Rs.
B U S I N E S S P Perfect Pottery L A N Makers • M 7s 2ost *rice Rs.9 5 Pak R pees? Rs%819 Page # 189 . 01 -&r *rice >3.51 -&r *rice >1.00 Pak R pees? Rs%=( • Teapots 2ost *rice Rs.
B U S I N E S S P Perfect Pottery L A N Makers Page # 18: .
• .18.B U S I N E S S P Perfect Pottery L A N Makers 2Ccor items +candle holders.61 -&r *rice >1.: Page # 18< .a$d'e ho'ders 2ost *rice Rs. vases & -ars.5 Pak R pees? Rs%. picture frames and mirrors.
B U S I N E S S P Perfect Pottery L A N Makers 2ost *rice Rs.: • 4a$dmade ca$d'e ho'ders Page # 18) .18.5 Pak R pees? Rs%.61 -&r *rice >1.
B U S I N E S S P Perfect Pottery L A N Makers 2Ccor items 2ost *rice Rs.18.61 Page # 18= .5 Pak R pees? Rs%.: • pict re frames a$d mirrors 2ost *rice Rs.61 -&r *rice >1.
18.B U S I N E S S P Perfect Pottery L A N Makers -&r *rice >1.5 Pak R pees? Rs%.: Page # 18. .
B U S I N E S S P Perfect Pottery L A N Makers E/pa$sio$ P'a$s Page # 19( .
B U S I N E S S P Perfect Pottery L A N Makers Appe$di/ 2 >ocation >ayout + perfect Pottery . Page # 191 .akers .
B U S I N E S S P Perfect Pottery L A N Makers Appe$di/ E Manufacturing process Page # 19+ .
are all what you see on a finished piece of pottery Page # 198 .B U S I N E S S P Perfect Pottery L A N Makers Appe$di/ F The Art of pottery Making Creating a vessel from clay is an ancient art since the beginning potters have prospected raw earth and used it to create priceless vessels that have to endure the test of time #ach step in the overall pottery process is an art in itJs self 7he gla<ing process and firing techni"ues affect the finished piece as much as the throwing process 7he gla<es and their reactions to the clay body. other gla<es. heat reductions and chemical reactions taking place inside the kiln.
B U S I N E S S P Perfect Pottery L A N Makers Page # 199 .
B U S I N E S S P Perfect Pottery L A N Makers Page # 19: .
?Pottery Pottery history & making tips http@??www docstoc com?docs?.B#:ZGH http@??www stonemarketgadsden com? Beautiful site about art of pottery making http@??www docstoc com?docs?.C./G3G?=ome86ecorating80ree8:eport &hy people want to dFcor their homes http@??www perfect8pottery co th?earthenware html (ites having clarity about products file@???c@?9sers?aliM/Aawan?6esktop?sites?openbookM/Asite htm 0or pottery books http@??www depauw edu?acad?art?faculty?dherroldweb?pages?clay html Clay info http@??en wikipedia org?wiki?Pottery &hole process of pottery making http@??www ari<onapottery com? http@??www regia org?pottery htm http@??www -hpottery com?tutorial?handle htm Cups manufacturing process http@??www salmanikram com?supplier?supplier asp Page # 19< .?7he8Suick8and8#asy80ormula80or8Pottery8Buying Suick & easy buying for pottery products http@??www docstoc com?docs?DA3GC3.B U S I N E S S P Perfect Pottery L A N Makers Appe$di/ 3 http@??www docstoc com?docs?DA3GC3.ADC/5G.?Pottery All history and making process Prices of pots http@??nava-ogiftshop com?commerce?productcategory asp%N9.
arketing8Plan http@??www phonebook com pk?6ynamic?(earch asp!%(earch7ypeZcat&Class[26Z/1G/&City[26ZA http@??artsedge kennedy8center org?pakistan?arts8of8pakistan?decorative8arts htm http@??artsedge kennedy8center org?pakistan?arts8of8pakistan?decorative8arts htm http@??ceramicartsdaily org?free8gifts?thank8you?%freemium[idZ.-an/AA5 htm http@??ceramicartsdaily org?ceramic8art8and8artists?the8art8of8function8and8the8function8of8art? http@??www ceramicartdaily net?P.2?4iln0iringChart pdf http@??ceramicartsdaily org?firing8techni"ues?raku8firing8techni"ues?video8of8the8week8decorating8raku8 pottery8with8slip8resist? http@??ceramicartsdaily org?pottery8making8techni"ues?wheel8throwing8techni"ues?wheel8throwing8 video8a8simple8pottery8making8techni"ue8turned8upside8down? http@??ceramicartsdaily org?pottery8making8techni"ues?wheel8throwing8techni"ues?throwing8tips8for8 making8tall8forms? http@??www franklloyd com? http@??www newportpottersguild com?default htm http@??ceramicartsdaily org?category?pottery8making8techni"ues?handbuilding8techni"ues? Page # 19) .HC5D =ow to make different items using clay for pottery 5isited 0ideos http@??www eric ed gov?#:2C&ebPortal?custom?portlets?record6etails?detailmini -sp% [nfpbZtrue&[&#:2C#!t(earch[(earch'alue[AZ#6/3C.5D&#:2C#!t(earch[(earch7ype[AZno&acc noZ#6/3C.B U S I N E S S P Perfect Pottery L A N Makers our designer and one of ma-or of pottery (upplier in Pakistan http@??www scribd com?doc?1.5D Pottery from Pakistan handbook http@??ceramicartsdaily org?pottery8making8illustrated? http@??ceramicartsdaily org?ceramic8art8and8artists?the8art8of8function8and8the8function8of8art? http@??ceramicartsdaily org?bookstore?dvd?dvd8making8marks8ceramic8surface8decoration? http@??www newsline com pk?newsKan/AA5?artline.D/.HH?2nternational8.
/3&tbnwZCC&prevZ?imagesM10"M16handM/Bmade M/BpotteryM/BmirrorsM/DgbvM16/M/DhlM16enM/DsaM16*&eiZ!</5(v"NA3u/NvuEgCA Prices of dCcor items http@??shop.iGk?:aHc8 P5e[N2?AAAAAAAA612?cPB'oClaArs?s3AA?potteryM/BbarnM/BeleanorM/BframelessM/Bmirror M/BinM/Brela!ing M/Broom -pg&imgrefurlZhttp@??lovemyearth blogspot com?/AAH[A.0m0f0#*>-)u#Z&hZ3AA&wZ1/A&s<Z/G&hlZen&startZG&sig/Z2GC./G3G?=ome86ecorating80ree8:eport http@??www docstoc com?docs?DA3GC3.. html http@??www hamptonsclayart org? http@??www cdc gov?niosh?docs?CH8. actinice!press co uk?shops?phoeni!onlinestore?inde! php%catZPottery >hy peop'e decor their homes http@??www docstoc com?docs?.ADC/5G.C.[archive html&usgZ[[(AH>U 6/fc.smPCga.?Pottery All history and making Page # 19= .2C( 2((9#( http@??www blanketcreek com?prod[clay asp 0or the production process step by step http@??www blanketcreek com?default asp =ow it is made http@??artpotterymanufacturers com?&elcome html Pottery manufacturing site . html #:*)N).aB1C5 Ne>)[w&tbnidZlS*#-&e)'3kgi.anufacturers of pottery at global level http@??www alibaba com?trade?search% (earch7e!tZPotteryYmanufacturersY&CountryZP4&Cat2dZ.H&2nde!AreaZcompany[en&sskZy Pottery manufacturers 3 (uppliers http@??images google com?imgres%imgurlZhttp@??1 bp blogspot com?[9)C177G.?Pottery Pottery history & making tips http@??www docstoc com?docs?.@&tbnhZ.[A.H?eptbtr.?7he8Suick8and8#asy80ormula80or8Pottery8Buying Suick & easy buying for pottery products http@??www docstoc com?docs?DA3GC3.CNoC.B U S I N E S S P Perfect Pottery L A N Makers http@??ceramicartsdaily org?category?pottery8making8techni"ues?ceramic8decorating8techni"ues? 6\C): 7#C=N2S9#( http@??www christiantonsgard com?christiantonsgard com?C=:2(72AN7)N(*A:6 C).
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