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Color Business Etiqutte

Color Business Etiqutte

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Black

Ultimate Dark: Considered the negation of color, black is conservative, goes well with almost any color except the very dark. It also has conflicting connotations. It can be serious and conventional. The color black can also be mysterious, sexy, and sophisticated. Nature of Black: Black is the absence of color. In clothing, black is visually slimming. Black, like other dark colors, can make a room appear to shrink in size and even a well-lit room looks dark with a lot of black. Black can make other colors appear brighter. Culture of Black: In most Western countries black is the color of mourning. Among young people, black is often seen as a color of rebellion. Black is both positive and negative. It is the color for little boys in China. Black, especially combined with orange is the color of Halloween. In early Westerns the good guy wore white while the bad guy wore black. But later on good guys wore black to lend an air of mystery to themselves. Using Black: Use the color black to convey elegance, sophistication, or perhaps a touch of mystery. Dark charcoal gray and very dark brown can sometimes stand in for black. Using Black with Other Colors: Be careful using black with very dark colors. It can work, but if the colors are too similiar they blend together. Black works well with bright, jewel-toned shades of red, blue, and green. Black is the ultimate dark color and makes lighter colors such as yellow really pop out. Photographs often look brighter against a black background. Black and gray is a conservative combo as is medium or light blue and black. Black Color Palettes: These color palettes feature black with other colors. Using Black in Other Design Fields:
y

Feng Shui Use of the Color Black

Language of Black: The use of black in familiar phrases can help a designer see how their color of choice might be perceived by others, both the positive and negative aspects. Good black
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Black tie - formal (as in formal party attire) Black belt - expert (especially in martial arts)

In some cultures. Studies show that red can have a physical effect. Flashing red lights denote danger or emergency.list of people or organizations to boycott. increasing the rate of respiration and raising blood pressure. Red Love and War: Red is hot.bring things out in the open In the black .government agents Black box . slander.obtaining something by threat Blacklist . Culture of Red: Red is power. It's a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare. and celebration.Loss of consciouness or the act of erasing something Blackout . or punish Black Words: These words are synonymous with black or represent various shades of the color black. red is the hottest of the warm colors. . hence the red power tie for business people and the red carpet for celebrities and VIPs (very important people).loss of electricity or turning out the lights Black eye .having money. very black Bad black y y y y y y y y y Black out . unpopular Black-hearted .a scoundrel Black sheep .evil Blackguard . Red is Cupid and the Devil. Stop signs and stop lights are red to get the drivers' attention and alert them to the dangers of the intersection.illegal trade (goods or money) Blackmail . a physical reaction to anger. red denotes purity. joy. Nature of Red: A stimulant. doing well in business Men in black . Red is the color of happiness and prosperity in China and may be used to attract good luck. or physical exertion.dark as night. increased blood pressure. avoid.equipment or apparatus Pitch black .y y y y Blackwash . The expression seeing red indicates anger and may stem not only from the stimulus of the color but from the natural flush (redness) of the cheeks.damage such as damage to one's reputation.an outcast from a family or from society Black market .

Red is often the color worn by brides in the East while it is the color of mourning in South Africa. white. sophisticated. in combination with green. Good red y y y y y y Red letter day . including the US. thus red became associated with communism. For some countries. blues. greens. treat them as if they are a celebrity Roll out the red carpet . Small doses can often be more effective than large amounts of this strong color.pay attention to good and bad warning signs Paint the town red . go out partying Red eye . Use red when you don't want to sink into the background. Add a dash of red to a soft but sophisticated pink and gray combo. Many national flags use red.celebrate. Red Color Palettes: These color palettes feature shades of red used with a variety of yellows. or mentally stimulating. Multiple shades of red and even pink or orange can combine for a cheerful palette. sailor's delight . Be careful using purple. Using Red with Other Colors: Although not normally considered an ideal coupling. sailor's warning. Look at the use of the Color Red on the Web to find which of the named colors in the red family are the most attention-grabbing. and neutrals. It can be an elegant combination but too much could be overpowering. Using Red: Use the color red to grab attention and to get people to take action. red. friendly. red is a Christmas color ² a joyful season.same as above Red sky in the morning. mysterious. The red Ruby is the traditional Fortieth Wedding Anniversary gift.make someone feel special. red sky at night.an overnight flight .important or significant occasion Red carpet treatment . Light pinks and yellows are harmonizing colors that can work well with red if not too close in value such as dark red with a pale or golden yellow. In Russia the Bolsheviks used a red flag when they overthrew the Tsar. A little bit of red goes a long way. Use red to suggest speed combined with confidence and perhaps even a dash of danger. Using Red in Other Design Fields: y Feng Shui Use of the Color Red Language of Red: The use of red in familiar phrases can help a designer see how their color of choice might be perceived by others ² both the positive and negative aspects. and blue is a very patriotic trio even if the shades of red and blue differ from those used in the flag. Cool blues provide contrast and tone down the heat of red.

Using Purple: Deep or bright purples suggest riches while lighter purples are more romantic and delicate.Bad red y y y y Seeing red . A mysterious color. The opposites of hot red and cool blue combine to create this intriguing color. Too much purple. A purple room can boost a child's imagination or an artist's creativity. orchid.being overdrawn at the bank or losing money Red flag . purple is associated with both nobility and spirituality. lilac. Military decoration given to soldiers wounded in battle. like blue. Blue Iris satisfies the need for reassurance in a complex world. and violet flowers are often delicate and considered precious.to be angry Red herring . It has been traditionally associated with royalty in many cultures. or an impending battle Red Words: These words are synonymous with red or represent various shades of the color red. purple was the favorite color of Egypt's Cleopatra. warning. Using Purple in Other Design Fields: y Feng Shui Use of the Color Purple . orange." Nature of Purple: Purple has a special. Pink and purple has feminine appeal. Because purple is derived from the mixing of a strong warm and strong cool color it has both warm and cool properties.denotes danger. conservative color combination with a touch of the mystery that purple provides. Use redder purples for a warmer color scheme or the bluer purples to cool down. could result in moodiness. Purple robes were worn by royalty and people of authority or high rank.something that deceives or distracts attention from the truth In the red . almost sacred place in nature: lavender. Green and purple can be a striking combination in deep or bright jewel tones or use lighter shades for a cheerful. springlike feel. Culture of Purple: The color of mourning for widows in Thailand. while adding a hint of mystery and excitement.S. Using Purple with Other Colors: A deep eggplant purple with neutral tans or beige is an earthy. The Purple Heart is a U. blue. Purple Color Palettes: These color palettes feature shades of purple combined with shades of green. Purple Royalty and Spirituality: Purple is royalty. Pantone has selected the color Blue Iris (PANTONE 18-3943) as the 2008 Color of the Year telling us: "Combining the stable and calming aspects of blue with the mystical and spiritual qualities of purple. and yellow.

retro. lavender.state of confusion or euphoria. green signifies growth. outdoorsy colors. and environment. renewal. highly imaginative writing (also has negative connotations) Bad purple y y y Purple speech . Olive green. Lime green with orange and yellow is a fresh and fruity palette.Language of Purple: The use of purple in familiar phrases can help a designer see how their color of choice might be perceived by others. and conservative looks. Coupled with red it's a Christmas color. raunchy language Purple prose . is a not so drab summery green that may have military overtones for some people. tan. time moves faster in a green room.exaggeration.profanity. Green with brown. Nature of Green: Green is a restful color with some of the same calming attributes of blue. Using Green with Other Colors: Green with blue produces echoes of nature . Green Life and Renewal: Green is life. health. harmony. unusual Purple prose . yellow. Purple with green can be high contrast. colorful lies Purple haze . specific type of potent cannabis (marijuana). Green Color Palettes: These green color palettes feature shades of green combined with gray. Like blue. also called olive drab. and stability. Culture of Green: Green is the national color of Ireland and is strongly associated with that country. specific type of LSD Purple Words: These words are synonymous with purple or represent various shades of the color purple. purple. lively. Abundant in nature. Tri-color combinations of green with yellow and black or white are sporty. Because of all the green in nature the color is reminiscent of Spring. Green also has close associations with Islam. and brown for some earthy. On the flip side. or beige says organic or recycled and can be a good color combination for packaging of those type of products. Springtime feel.water and forest and can denote new beginnings and growth. the color green denotes balance. both the positive and negative aspects. green is jealousy or envy (green-eyed monster) and inexperience. Using Green: With both a warming and cooling effect.something remarkable.exaggeration. Use several shades of green for a fresh. eye-catching. black. y Shades of Green from COLOURlovers with HEX and RGB Codes . Good purple y y Purple cow . possibly drug-induced.

pale. Nature of Yellow: Yellow is one of the warm colors.y Green Color Palettes from COLOUR lovers Using Green in Other Design Fields: y y Feng Shui Use of the Color Green Bathroom Decor in Cottage Green Language of Green: The use of green in familiar phrases can help a designer see how their color of choice might be perceived by others.good with plants Greenback .something newer or better (or perceived to be better).novice. like red. On the one hand it denotes happiness and joy but on the other hand yellow is the color of cowardice and deceit. untrained Greenhorn . Its use for hazard signs creates an association between yellow and danger.US dollar bill. sickly Green Words: These words are synonymous with green or represent various shades of the color green. although not quite as dangerous as red. permission to proceed (with a task) The green room . Culture of Yellow: For years yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war.jealosy Green with envy . It is a warm color that. Good green y y y y y Green light . Today. has conflicting symbolism. trainee.jealous or envious Green . both the positive and negative aspects. they are still used to welcome home loved ones.inexperienced. Because of the high visibility of bright yellow. money Greener pastures .in theater or televisions it is the room where performers and guests go to relax Green thumb . Yellow Hope and Happiness: Yellow is sunshine. Yellow is cheerful. such as a new job Bad green y y y y y Green-eyed monster . it is often used for hazard signs and some emergency vehicles. beginner Green around the gills . untested.go. .

Using Yellow: Although it can work as the primary color. greens. support. Mix yellow with neutral gray and a dash of black for a high-tech look. and brown. Try a hot. both the positive and negative aspects. summery. Yellow Color Palettes: These color palettes feature shades of yellow mixing it up with reds. yellow often works best as a companion to other colors.laid back. Yellow can be perky. and other neutrals for earthy. Using Yellow in Other Design Fields: y y Feng Shui Use of the Color Yellow Logo Designs With a Yellow Focus Posters and Ads With a Yellow Focus Language of Yellow: The use of yellow in familiar phrases can help a designer see how their color of choice might be perceived by others. remembrance Mellow yellow . eye-popping combination. browns. . merchants (India). Use bright yellow to create excitement when red or orange may be too strong or too dark. fruity color palette. Use lemon yellow with orange to carry out a healthy. sophisticated. Good yellow y y Yellow ribbon . citrus theme. especially for fall. mix yellow.If someone is yellow it means they are a coward so yellow can have a negative meaning in some cultures. Using Yellow with Other Colors: Use yellow to perk up a more subdued cool palette of blues and grays. Yet yellow has also represented courage (Japan). Yellow is for mourning in Egypt and actors of the Middle Ages wore yellow to signify the dead. exciting mix of red and yellow. be careful not to use colors too close in value or they will appear washed out. blues. olive green. Yellow and blue are a high contrast. relaxation Bad yellow y y Yellow or Yellow streak or Yellow-bellied . While yellows and bright or light greens can be part of a natural. Very pale yellows can work as neutrals alongside darker or richer colors. and peace. For an earthy palette. and psychedelic looks.hope.cowardice or coward Yellow journalism .irresponsible reporting Yellow Words: These words are synonymous with yellow or represent various shades of the color yellow.

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