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Industry Leaders in Keeping the Planet Green.
Éminence offers products with the highest organic standards worldwide including USDA Certified Organic, ingredients certified by Demeter International – the only global certifier of Biodynamic® products, and Biokontroll Hungaria.
Éminence cares about the planet from harvest to production, packaging to delivery. We are committed to being the “Greenest Company in Town” with the following initiatives: Wind and Solar Powered Manufacturing, Sustainable Farming Practices, Handmade Products, Recyclable Packaging, Vegetable Inks in Printing, Recycled Paper in Outer Packaging, Biodegradable Corn-Based Packing Materials, Green Warehouse Practices, Hybrid and Biodiesel Car Deliveries, Green Transportation Support for our Staff, Green Community Supporter, Tree Re-planting Initiatives, Green Spa Program, ISO 90001/2001 Certified Manufacturing.
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Say you saw it in LNE & Spa and circle #157 on reader service card
The Joy of Self-Employment Biz Smart: Merit Based Skin Care Cracking the Retail Code Biz News 87 88 92 98 103 green spa Gradual Greening Going Green From the Ground Up Word Wise Green Spa News 105 106 110 113 Cracking the Retail Code the answer is simple page 98 Word Wise defining “green” page110 extras Brows That Wow creating the perfect arch page 115 Brows That Wow Eye Enhancement Ooh La-La Glow: Healthy Hue Image News image 115 116 121 123 From the Editor Spa of the Month: Spa Esoteric. TX Preview: The International Congress of Esthetics and Spa. TX Summer Bare All Calendar of Events Advertisers’ Index 6 10 23 58 126 130 Cover courtesy of INTERMÈDE Salon de Coiffure Page 4 • www.CONTENTS skin Summer Tune-Up The Cosmeceutical Choice The Search for the Ideal Sun Protection Skin Care Camp Skin News 31 34 40 46 53 & M AY 2 0 1 0 VOLUME 25 spa NUMBER 5 Beware of Summer Invaders guarding spa safety page 82 The Search for the Ideal Sun Protection understanding sunscreens page 40 Tiny Terrors Self-Esteem Saboteur Botanical Wrap-Up: Treatments that Heal and Hydrate 25 Expert Tips: Suggestions for the Treatment Room and Solutions for the Spa Owner Beware of Summer Invaders Spa News spa 67 68 75 77 82 85 business Marketing Boot Camp Spa Owner’s Corner: Going Solo. McKinney.com Les Nouvelles Esthétiques & Spa • May 2010 .LNEONLINE. Dallas.
Say you saw it in LNE & Spa and circle #232 on reader service card Say you saw it in LNE & Spa and circle #232 on reader service card .
com ADVAnCED RejuvenAting COnCEPtS ™ Do you know what cosmeceutical skin care ingredients are needed to deliver results without causing undue irritation? We do. I am an esthetician myself. DO you daydream of lazing around the pool and staying up until the wee hours with friends? Or does the thought of summer bring to mind sunburns and an unshakable smell of chlorine in your hair? However you generally spend your summer. ask about our introductory Offer! Call 1 800 689-0499 or visit aRCSkinCare. Spas can tap into the sunshine and design wonderful opportunities that connect them with local clientele. spa owners and vendors who expressed interest in more communication between the magazine and themselves.5X CliniCal GlyCOliC REjuvEnaTiOn Glycolic Treatment Pads 10% & 15% 10% Glycolic Rejuvenation Cream Glycolic Wash & Toner Call 1 800 689-0499 www. InternatIonal Congress of esthetICs & spa In Dallas VIsIt Booths 121 & 123 Unveiling beautiful skin with New Clinical products! CliniCal aCnE CaRE Blemish Control BPO Wash in 5% & 10% BPO Treatment Gel 5% & 10% from the editor W HEN YOU THINK OF SUMMERTIME.Save some green on aesthetic technology. Fuller mD RETinOl anTi-aGinG Retinol Treatment Pads in 5X & 7. director of a skin care company or the owner of a day spa. And don’t miss Chantal Savinon-Soto’s step-by-step advice on how to give your clients a vacation tan without the sun or travel in “Ooh La-La Glow: Healthy Hue!” (pg.com Tina Zillmann Aesthetician. Speaking of which. The International Congress of Esthetics and Spa in Miami was the place to be in April! I had the privilege of meeting many estheticians. AIA President and Skin Clinic Owner Say you saw it in LNE & Spa and circle #120 on reader service card Page 6 • www. M. 46) is filled with resourceful suggestions on how to host your own “spa camp. Whether you are a solo esthetician. There is no better way to develop your skills in our industry than attending a trade show. —Denise R.aRCSkinCare. Do you want your spa to be the talk of the town? LNE & Spa’s May Skin Care Summer Camp issue is designed to help you embrace the warmer weather with the latest skin care tips. See you there! n Esthetically yours. it is always great to get to know my colleagues in the industry. I am now looking forward to getting to know even more outstanding professionals in our industry in Dallas at The International Congress of Esthetics and Spa on May 16th and 17th.D. 121) If you have the summertime blues. “The Search for the Ideal Skin Protection” by Jennifer Linder. 40) shares practical information on the common misconceptions of sun protection. I would like to personally invite you to get in touch with me so we can collaborate. thoughts and remarks from other professionals in my field. (pg. dive into education that encourages and inspires you.“ Addressing our clients’ quest for the best sunscreen. spa solutions and imaginative ideas.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2010 . “Skin Care Camp” by Gena Flores (pg. Educational Director.. and I love hearing ideas. Each product from AdvAnced RejuvenAting concepts is formulated to provide your clientele with the Right ingRedient foRmulAtions to deliveR beAutiful Results at home and in the treatment room. Vice President. the season has great potential to create fond memories for everyone.
*Hybrids Eye Lift Say you saw it in LNE & Spa and circle #184 on reader service card . Increase firmness by 50% in 15 minutes* Delivering Multi-Functional Technologies to Promote Beautiful Skin through The Science of Cellular Water™ Premiering May 2010 Skin Perfecting Primers feature Adaptive Shade Technology for a perfect skin tone match. new Hybrids are intelligently engineered 2-in-1 problem solvers that blend an instant cosmetic to disguise skin ﬂaws with an advanced treatment to improve skin’s health.NEW! HiTech 2-in-1 Problem Solvers Hybrids Just Got a Whole Lot Sexier ™ A true breakthrough in performance and convenience. Innovative 5 X Firming Technology gives Eye Lifts the power to instantly ﬁrm for a visible lift.
43 80 06 47 ADVISORY BOARD Mark Lees. Florida 33134 United States Subscription: Annual Rate $45. 33134 Periodical postage paid at Miami. FLORIDA 33134 800. M. Coral Gables.6259 Say you saw it in LNE & Spa and circle #139 on reader service card Details at under 100 $ Printed with 100% soy-based ink.2322 Worldwide fax 305.com Les Nouvelles Esthétiques & Spa • May 2010 . Jean Jacques Legrand Chief exeCutive OffiCer Rodolphe Legrand rodolphe@lneonline.LNEONLINE. This magazine is recyclable. Krista Bourne Tracy L. American Edition (USPS 003-687) (ISSN 1043-9641) is published monthly.971. with additional mailing offices. 75017 Paris.0229 (USA) 305. 3929 Ponce De Leon Blvd. CORAL GABLES.443.1664 www. M. FL. Page 8 • www. Ph.D.com internAtiOnAl editOr Michele de Lattre-Pierantoni 7 Avenue Stephane-Mallarme.Holds 7 Real Time Moisture Measurements Per Session Analyze This 3929 PONCE DE LEON BLVD..00 (American) 1st Class Postage Overseas Subscription: Two years for $140. American Edition.com MArketing direCtOr Christèle de La Haye email@example.com Canada Subscription: $55.com subscriptions@lneonline. Publisher’s Name: Jean Jacques Legrand.443.com AssistAnt editOr Amanda Clinton firstname.lastname@example.org e-mail: email@example.com 800.) Air Mail Postage World’s First hand held moisture analysis tool with 7 memory measurement function and bio-therapeutic.lneonline. France . Florida.com direCtOr Of sAles Danni Boucher danni@lneonline.D. Boger Jr. Please recycle where facilities exist.. Postmaster: Send address changes to: Les Nouvelles Esthétiques & Spa. Coral Gables. France Jennifer Linder.00 (U. Fuller firstname.lastname@example.org exhibitOr OPerAtiOns AssistAnt Mayli Bueno mayli@lneonline. • Lydia Sarfati • Rob Trow Lake Louise • Nina Curtis • Diane Buccola Contributors Marion Bodner Carl A. Tara Manna Janet McCormick Monika Norman Matthew Pace Aliesh Pierce Linda Rae Cassandra Rafuse Laura Root Jeri Ross Chantal Savinon-Soto Jean Shea David Suzuki Sherry Taylor Nadine Toriello Carol Trow Rob Trow LCD Display Les Nouvelles Esthétiques & Spa. 3929 Ponce De Leon Blvd. Bazo laura@lneonline. Drumm Gena Flores Neil A.D.com editOr in Chief Denise R.com COnferenCe COOrdinAtOr Laura G. 12 times per year and is sold exclusively by subscription.com Art direCtOr Sacha Smith email@example.com Publisher Dr.S.
Say you saw it in LNE & Spa and circle #249 .
Laughter and giggles could be heard behind the enigmatic door as tea was taken in on a tray in a sweet little Brown Betty teapot that was refilled over and over again. TX by Monika Norman The sweet elderly cosmetologist’s hometown salon was my inspiration when I estabished Spa Esoteric. of course. THERE WAS A little girl who spent much of her time at her great aunt’s home.com . only fueled their curiosity.LNEONLINE.spa of the month|Hometown Charm Spa Esoteric. The family understood that one side of the house was for business only. and that they were not allowed to see what was behind the door. Children were strictly forbidden to enter the mysterious room. continues Les Nouvelles Esthétiques & Spa • May 2010 Page 10 • www. O NCE UPON A TIME. McKinney. Only kind words were spoken in the forbidden room. and there were hours of welcoming and waving good-bye. That. The aunt was a cosmetologist who owned a salon in her own house.
the transportation of skin‘s own moisture in the epidermis is supported.com Biodroga SOUTHEAST call: 1-800-826-1193 local: 803-531-1788 firstname.lastname@example.org info@biodrogausa.Winner of the LNE & SPA’S Award 2010 INTENSE a double effect for perfect skin hydration: due to the activation of aquaporines.com Biodroga NORTHEAST & MIDWEST call: 1-800-258-3812 www.com . please visit us at www. At the same time.com Biodroga SOUTHWEST call: 1-800-729-1242 local: 281-277-9494 jocroth@aol. The discovery of the significant role of aquaporines has been awarded with the Nobel Prize. MOISTURE FORMULA – a future-oriented concept with Say you saw it in LNE & Spa and circle #102 on reader service card For more information.biodrogausa.biodrogausa.com or please contact our regional distributors: Biodroga WEST call: 1-800-445-6364 local: 702-734-1651 oneskin@aol. power moisturizers supply the skin with moisture from outside.
Quite an adventure! To take on a project of such magnitude. For the buildout. The team now looks back over the pictures and understands the great task that was undertaken to get them to where they are today—a beautiful facility called Spa Esoteric! Acquiring the best spa team can be a challenge. After my classes. and the gracious guests patiently went along with the process because they knew the end was in sight. clients and construction. the dream became real when I purchased a 123-year-old historical building in McKinney. many of which were similar to one another. After graduating from high school. it had already been in operation for eight years and desperately needed a face lift. So for the next six months. As a child. everyone involved must be committed to every detail. Finally. you cannot just hire bodies to fill treatment rooms. we had many great discussions about the cosmetology and spa industry. it had already been in operation for eight years and desperately needed a face lift. To establish a successful spa. The whole interior was transformed without ever having to close. Some days were quite an adventure. the equipment—everything had to be overhauled. TX. When I purchased the spa. My aunt knew everyone and everything. Employ like-minded people with the same passion for high standards. Tackle the project in sections. my aunt allowed me to go into the salon. The work. the team continued to work around other staff. Pictures of the spa before.LNEONLINE. They came for the wonderful goodies and a kind friendship that they had only found in that house. It may take time to find the continues Les Nouvelles Esthétiques & Spa • May 2010 Page 12 • www. I went on to beauty school. she was the keeper of the secrets. As time passed and I eventually reached an appropriate age. The desire to create a business that replicated her house while also being unique was a challenging concept to formulate.” I loved that house and the way it made me feel.com . They came because it was a place filled with happiness. I came to know that the spa was marked by the community as a “kindhearted woman’s house. I lived with my aunt during this period of my life. after years of working for others. during and after construction were taken and organized in a binder. Do not rush or cut corners. the style of the house. the vintage spa was redesigned and restored. help out with the clients and listen to their stories. I grew to realize that they would come to see my aunt for more than just their hair care. a place where every client was respected. as therapists were not sure where they were going to take their clients.spa of the month|spa esoteric When I purchased the spa. The sweet elderly cosmetologist’s hometown salon was my inspiration when I estabished Spa Esoteric.
Say you saw it in LNE & Spa and circle #119 on reader service card .
Say you saw it in LNE & Spa and circle #147 on reader service card .
Page 16 • www. because it is compatible with growth and new ideas. A specialty menu with treatments specifically for pregnant guests has also been created. personality and ideas. If a product is not gone in six months to a year. The ability of a team to work together without drama and friction is the key to any successful operation. Technology in the vintage house right fit. many expecting clients were requesting services that were not appropriate for them. school or other charity. The team is like a very close family. so a realistic approach for a business may be to start small and slowly expand their team. The team at Spa Esoteric has experience. along with a map. Spa Esoteric has had great success in hiring people with strong personalities. The specialty menu makes it easier for pregnant clients to choose suitable services. hours of operation and methods of payment—everything a prospective client needs to know. So the services you want to be doing the most often should be placed on the first two pages. Spa Esoteric definitely knows how to take care of the mom-to-be. they have a relaxing feeling of being at home. Everyone on the team is given an opportunity to express themselves and participate continues Les Nouvelles Esthétiques & Spa • May 2010 The location of Spa Esoteric product stock changes as the guests are always checking for new items. We consistently provide in house training and attend conferences to stay informed for the benefit of our guests.com . Expectant mothers can enjoy a 60 minute salt glow. Computer language is foreign to most spa owners. Our treatments come from all over the world. Previously.LNEONLINE. The first is a general menu with a four page fold out that lists the most popular services in the first column. Clients tend to look only at Spa Esoteric has invested in a very high quality software system for booking appointments. A package was developed for the spa and it will never have to change its software. Clients do not want to keep seeing the same old stuff. get rid of it! Donate it to a woman’s foundation. There are two menus available at Spa Esoteric. and Spa Esoteric needed software solutions. A variety of exclusive and unique products from local competitors make up a well stocked backbar that has built strong customer loyalty. Products that do not move are just transplanted to the sale table. as the guests are always checking for new items.spa of the month|spa esoteric the first and second columns. only to have them sit on the shelves and take up space. The experienced staff offers guests suggestions for their home product use. skin conditioning facial and prenatal massage after their first trimester. Key business tip Many spa or salon owners purchase thousands of dollars in retail products. Spa Esoteric has become known as a place that produces tried and true results. Additional information included on the general menu is the spa’s location. When clients enter the spa. The location of product stock at Spa Esoteric changes regularly.
as well as clinically tested at the University of Washington to ensure maximum. A production. cellular functions of life.6259 | bio-therapeutic. Dallas Arlington Convention Center May 16-17 Say you saw it in LNE & Spa and circle #139 Bio-Therapeutic World Wide USA | 800. having its products safety certified and listed with UL and CSA. Bio-Therapeutic is a front runner in the world of professional non-invasive. Taking a layered approach with the award winning bt-PRO™ lineStrategic 3 part skin energy system of professional technology to thinking ™ revitalize v thr held h out of the room with the bt-GEARformulated to revitalize skin through the line of advanced hand rough the tools. aran ar h in. Bio-Therapeutic is an FDA and ISO registeredcmedicalskin. safe results. consistently.skin care for life inside and out. n encouragement of ATP production.com Para información en Español llame al 800.971. ATP c i n.6474 . Inc. anti-aging technology and skin care products. Visit Us at Booth 21 1 Dena and David Suzuki Owners of Bio-Therapeutic. alll education. and allows an s awithout an immediate improvement n the da m m t immediate improvement in the appearance of the skin appear n e of the device manufacturer.971. ATP Bio-Therapeutic brings the most forward thinking oequipment. (Adenosine Triphosphate) fuels al T Triphosphate) e and science to maximize the quality of life and appearance nd allowssurgery.
It is the little things that matter. Spa Esoteric’s custom pedicure bowls from Canada have no pipes or jets. The spa is immaculate. client intake consultation—even the way water. Clients take note of cleanliness. Clients notice everything. we believe in customizing all of our services. That measure has also inspired client loyalty because it demonstrates a commitment to protecting client safety. Putting together a plan of action.com Les Nouvelles Esthétiques & Spa • May 2010 . the remainder is given to the client with the scent written for them. Services last for a full hour. Management takes a white glove approach. and they will not come back if they feel that a place is not tidy. “You mean I don’t have to get out right this minute? I can rest here a bit longer?” They appreciate the true value of the service they just received. which are brown. and ultimately they are what make a biggest difference in client loyalty. and ultimately they are what make a big difference in client loyalty. which prevents infections. Our operation philosophy at Spa Esoteric is that we would rather service fewer clients in a day so that the ones we see are not rushed and the staff has ample time between services to properly transition. colors and style. Our goal is to make the client feel like the world outside stops once they step into the spa.spa of the month|spa esoteric in their spa home. and there is no dust or cobwebs in sight. If there is any product left over afterwards. Each treatcontinues Page 18 • www. They experience a custom aromatherapy massage with a scent of their choice blended with the finest French shea butter. Each employee feels valued and passes that respect onto the guests. with everything from what the team wears. This decision has made a huge difference to the clients. We use white. phone voice of the receptionist. It is very important to keep everything clean and in working order. who often remark. ensuring that the client knows we are there for them and will handle them well. Everything is cleaned with hospital grade solutions. tea and goodies are delivered to the clients—were thought out and put together to create a seamless operation in which everyone is on the same page. Guests enjoy the wellness and calming treatments that are offered at the spa.LNEONLINE. At Spa Esoteric. It is the little things that matter. At Spa Esoteric. fluffy towels for every spa and salon treatment except for those used in the hair salon. not 30 minutes or 55 minutes. we believe in customizing all of our services. We are determined to make the client feel that they are not just a number that is bused in and out.
Say you saw it in LNE & Spa and circle #247 .
have a cup of tea and relax. There is a lovely horse and buggy vendor who offers carriage rides around the square. I have recreated the ambiance and feeling that I experienced from a house of my youth. If you are in the area. respected and cared for. and I try to work with grace every day. The oxygen machine is multifunctional. This is a gift—not without its challenges—but a gift no less. they will become your family. Make sure everyone feels valued. and all are personally checked on a weekly basis to make sure they are comfortable and warm. If you build it. body treatments. and we earned the right to have an exclusive territory for these hyperbaric treatments.spaesoteric. because your clients will come to rely on it. Baked goodies are available for guests. Employees are encouraged to take time out to receive one of these Page 20 • www. which is good publicity for the treatment. The multipurpose machine is used during the facial services.LNEONLINE. She specializes in massage therapy. opening the door for the therapist to share their treatment success story. supplied by a local floral designer. as well as oxygen inhalation treatments and spray tanning. and then put together the “toy box” for that audience. You do not have to be all things to all people. every time. I would like to offer my Brown Betty tea pot of wisdom: Take your time to decide what audience you want to play to. which have become our biggest seller.spa of the month|spa esoteric I have become the keeper of the secrets and try to work with grace every day. purchased from another local merchant. the services you offer or how they are done.com Photography: Jana C.com. A place of welcoming and waving goodbye. Hire personalities that blend well together. Words of wisdom In conclusion. Fresh flowers are delivered every week. services. Take your time. n ment table is lined with 400 count sheets. Thoroughly train all staff to maintain consistency in their service. These were a large investment for the spa. She has trained students and owners in all areas of salon or day spa operations. in addition to tanning services and oxygen treatments. fleece warmers with heaters and soft blankets. they will come. Do not make excuses for what you charge. Immersing the spa family into the community brings the town together. Guests compliment therapists on their radiant complexion. This is a gift—not without its challenges—but a gift no less. drop in and say hello. Les Nouvelles Esthétiques & Spa • May 2010 . Come enjoy the comforting experience that awaits at Spa Esoteric. Perez Monika Norman is the founder and owner of Spa Esoteric. esthetics. Oxygen facials are available. For more information visit www. which the spa’s guests enjoy. Guests seeking faster recovery from jet lag are also attracted to the oxygen treatments. Clients who are seeking more energy. I have become the keeper of secrets. Spa Esoteric’s highest producing services are the Intraceutical Oxygen Treatments. and salon and day spa management. health and vitality love the service. Compensate your staff and reward your clients.
they will come. opening the door for the therapist to share their treatment success story. The oxygen machine is multifunctional. Les Nouvelles Esthétiques & Spa • May 2010 . and salon and day spa management. Guests seeking faster recovery from jet lag are also attracted to the oxygen treatments. and I try to work with grace every day. drop in and say hello. and we earned the right to have an exclusive territory for these hyperbaric treatments. and all are personally checked on a weekly basis to make sure they are comfortable and warm. which have become our biggest seller. as well as oxygen inhalation treatments and spray tanning. She specializes in massage therapy.spa of the month|spa esoteric I have become the keeper of the secrets and try to work with grace every day. I have become the keeper of secrets. Hire personalities that blend well together.spaesoteric. I would like to offer my Brown Betty tea pot of wisdom: Take your time to decide what audience you want to play to. Immersing the spa family into the community brings the town together. every time.com Monika Norman is the founder and owner of Spa Esoteric. Make sure everyone feels valued. n ment table is lined with 400 count sheets. respected and cared for. This is a gift—not without its challenges—but a gift no less. If you build it. This is a gift—not without its challenges—but a gift no less. esthetics. which the spa’s guests enjoy. services. Spa Esoteric’s highest producing services are the Intraceutical Oxygen Treatments. Guests compliment therapists on their radiant complexion. fleece warmers with heaters and soft blankets. For more information visit www. the services you offer or how they are done. You do not have to be all things to all people. purchased from another local merchant. A place of welcoming and waving goodbye. There is a lovely horse and buggy vendor who offers carriage rides around the square. which is good publicity for the treatment. Fresh flowers are delivered every week. they will become your family. Do not make excuses for what you charge. Employees are encouraged to take time out to receive one of these Page 20 • www. Compensate your staff and reward your clients. Clients who are seeking more energy. because your clients will come to rely on it. have a cup of tea and relax.com. in addition to tanning services and oxygen treatments. She has trained students and owners in all areas of salon or day spa operations. Oxygen facials are available. I have recreated the ambiance and feeling that I experienced from a house of my youth. The multipurpose machine is used during the facial services. body treatments. supplied by a local floral designer. Baked goodies are available for guests. Take your time. Words of wisdom In conclusion. health and vitality love the service. If you are in the area. Come enjoy the comforting experience that awaits at Spa Esoteric. and then put together the “toy box” for that audience.LNEONLINE. Thoroughly train all staff to maintain consistency in their service. These were a large investment for the spa.
The RévoluSolaire30 is offered in 3 shades which are all soft textured and easy to apply.For a limited time offer.1361 www.com Say you saw it in LNE & Spa and circle #199 on reader service card More Mo than 6000 aesth 0 aestheticians worldwide! ldwide! .francelaure. receive a FREE RévoluSolaire30 compact with the purchase of a France Laure exfoliant and a protection cream. Take full advantage of the summer season without worries of the sun thanks to this corrective compact that will assure an impeccable coverage as well as an even and luminous complexion. Would you like t receive futher information on our you like to uther inf our products? Contact our C d tact our Customer Service at ervice at: 1 800 361.
What about you? Come be part of the Revolution and watch your business grow! Call us for your free samples and catalog.com In Canada contact Advanced Spa Technologies n 1-800-249-9618 Say you saw it in LNE & Spa and circle #106 .The Revolution Has Begun! Wilma Schumann is proud to announce the launching of our new image and packaging.com n P: 1-800-440-3032 n F: 305-663-5760 n sales@wilmaschumann. www. n n Contemporary Clinical look Uncompromising Product Quality n Original Formulations n Unquestionable Results n Outstanding Customer Service Change has come to our world. we’ve embraced that change.wilmaschumann. At Wilma Schumann.
0229 / 1.THE INTERNATIONAL CONGRESS OF ESTHETICS AND SPA R E G I S T R AT I ON ALL-INCLUSIVE 2 .com E-MAIL: Registration@LNEONLINE. FL 33134 DALLAS ARLINGTON CONVENTION CENTER.471.305. 2010 Sponsored by CONTACT US TODAY FOR YOUR PROGRAM PREVIEW FREE SHOW PROGRAM: 1. Coral Gables.305.443.305.443.0229 1. TEXAS MAY 16 & 17.LNEONLINE.800.471.2322 Presented by ONLINE: www.800.2322 .1664 MAIL: Aesthetic Expo 3929 Ponce De Leon Blvd.DAY ADMISSION • Exhibition Floor • General Session (lectures and live demos) • Advanced Salon/Spa Business Seminar • Medical Esthetic Seminar NEW • In-Depth Makeup Class • AIA Education Classes • All Manufacturers’ Workshops NEW $75 5 WAYS TO REGISTER: PHONE: 1.com FAX: 1.443.
0229 Fax: 1.800.com. to 10:00 p.305. The fare to Arlington is approximately $45.com E-mail: registration@LNEONLINE. AIRPORT SHUTTLE SERVICES Shuttle Transportation from Dallas/Ft.817. TAXI SERVICE FROM DALLAS/FT. Cancellation penalties are STRICLY ENFORCED. reservations and more information. CANCELLATION PENALTIES: $50 cancellation fee if reservations are cancelled after 4/30/10. The International Congress of Esthetics and Spa / Dallas 2010 .Worth airport to: SHERATON ARLINGTON: Complimentary shuttle available from 6:30 a.LNEONLINE.m. HILTON ARLINGTON: $5 per person each way available from 7:00 a.640.261.com Tel: 1. FROM LOVE FIELD AIRPORT: Taxi service is available on the upper level across the street from the baggage claim wing of the main terminal building. Upon arrival at DFW Airport call 1. AIRLINE RESERVATIONS & CAR RENTAL To make your airline reservations at the best possible airfare or to rent a car you may contact Sonia Diaz toll-free at 1. The fare to Arlington is approximately $37. Shuttle transportation from the airport to your hotel is available via SUPERSHUTTLE Reserve your transportation online at supershuttle.m. to 8:00 p.00.1222 ext. Full one night deposit if cancelled after 5/7/10.HOTEL & TRAVEL INFORMATION HOTEL RATES PER NIGHT Sheraton Arlington Superior First Class Single $135 Double Adjacent to Convention Center $135 Triple $145 Quad $155 Hilton Arlington First Class King Bed $109 $109 $119 Double King Bed N/A 2 Double Beds N/A $119 Quad 2 Double Beds N/A 2 Double Beds 1 mile from Convention Center $119 Complimentary shuttle to and from Arlington Convention Center Hawthorn Suites Arlington First Class Single 1 mile from Convention Center Rate includes buffet breakfast $99 $99 $99 Triple $99 Complimentary Shuttle to and from Arlington Convention Center Baymont Inn & Suites Moderate First Class Single 3/4 miles from Convention Center Rate includes continental breakfast RESERVE YOUR HOTEL Visit our website: www.817. to 10:00 p.800.m.3322.1664 $69 Double $69 Triple $69 Quad $69 Complimentary shuttle to and from Arlington Convention Center All rates are PER NIGHT – Plus 15% room tax. BAYMONT INN & SUITES: Complimentary shuttle available from 8:00 a.258.544. please call 1. Congress rates are subject to availability.com and save! Use group code A2DTJ when reserving online.443.817. 283 or e-mail your request to sdiaz@expresstravelus. WORTH AIRPORT: Taxi service is available on the upper level of each terminal.633. Upon arrival at DFW Airport call 1.2434.471.8200. Upon arrival at DFW Airport call 1. For fares.m.800.00.m.m.3826.
m. Skin Disorders: What to Do When You Don’t Know What to Do by Danne M King (Lecture) Non-Surgical Face & Neck Lift by Margarita Saian (Demo) Rosacea: Inside Out by Dr. Willis (Lecture) DED INCLU WITH N SIO ADMIS ADVANCED SALON/SPA BUSINESS SEMINAR 2:00 p. MD Turning you Day Spa Into a Medical Spa by Joseph R. Pickles and Skin Care.m. 10:30 a. 9:45 a. Reinhard Bergel The International Congress of Esthetics and Spa / Dallas 2010 .m. 11:00 a. 10:45 a. 3:00 p. 3:30 p.m.m.m.m. CIDESCO Diplomat and Joseph R.m 10:00 a. 12:00 p.m.m. May 17th GENERAL SESSION 9:30 a. Feste. MD IN-DEPTH MAKEUP CLASS 4:30 p. May 16th GENERAL SESSION 9:30 a. Hands-on Manual Lymphatic Drainage Workshop by Dr. Treating The Mom-To-Be by Austine Mah (Demo) Simple Steps to a Booming Business by Richard Linder.m.m. Feste. and Expand your Business by Making a Name for Yourself by Jill Lublin Find the Hidden Money in Your Spa Business! by Douglas Preston Spa Owners: Get Out of the Treatment Room and Into a Better Paying Spa Career! by Douglas Preston AESTHETICS INTERNATIONAL ASSOCIATION Education Classes 1:00 p.m.m.m. Build Your Client Base.m. Ben Johnson (Lecture) Balinese Massage by Kim Collier (Demo) Holistic Peels by Anne C. new Creating Hi-Def Glam by Peggy Segundo AESTHETICS INTERNATIONAL ASSOCIATION Education Classes 1:30 p. 3:30 p. 11:45 a.m. RN.m. Rinehart. 11:15 a.GENERAL SESSION & SEMINARS Sunday. Get Noticed! How to Get Referrals.m.m. MBA (Lecture) Waxing: 15 minute Body Parts! by Lori Nestore (Demo) Hot Flashes and Hormones! How to Treat Menopausal Skin by Trish Green (Lecture) “Green” Your Facial Treatments One Step at a Time by Nina Curtis (Demo) DED INCLU WITH N ISSIO ADM MEDICAL ESTHETIC SEMINAR 2:00 p. Keeping Your Business Relevant in Changing Times by Kai Kaden The Naked Truth about Nutrition and Skin by Maria Villareal Monday. new The Physician-Nurse-Aesthetician Collaboration: The Value of the Working Relationship Panel Discussion and Q & A by Carolyn Lockridge. Anna D. 12:15 p. 4:00 p. Official Opening Ceremony by William Strunk Pregnant.
CLASS M 3-4 Future is in Hand with bt-GEAR™ Handheld.D. INC. Intelligent Technology to Ignite Your Business by David Suzuki and Sallie Deitz PCA SKIN Maximizing Results with Chemical Peels by Erin Holder.D. Learn How to Earn Big Bucks Removing All Types of Skin Growths by Lana Yu A NATURAL DIFFERENCE Take Your Technique to New Heights: Putting it All Together With Natural and Chemical Peels by Irene Stuckey IREDALE MINERAL COSMETICS Timeless Beauty by Tricia Campbell BIO-JOUVANCE. Ph. MD CLASS M-5 CLASS M-6 CLASS M-7 CLASS M-8 CLASS M 9-10 CLASS M 11-12 CLASS CHAMPIONS BALL ROOM 1 CLASS CHAMPIONS BALL ROOM 2 CLASS CHAMPIONS BALL ROOM 3 CLASS WORLD SERIES 1 CLASS WORLD SERIES 2 CLASS TRIPLE CROWN CLASS SUPER BOWL 1 CLASS SUPER BOWL 2 WIMBLEDON The International Congress of Esthetics and Spa / Dallas 2010 . and Gül Ç.m. Setting New Standards in Facial Esthetics Class I: Mineral Matters–Diamond Facial by Sonia Boghosian RHONDA ALLISON CLINICAL ENTERPRISES Skin Peeling Techniques and Featured Peel by Rhonda Allison ÉMINENCE ORGANIC SKIN CARE Hungarian Secrets for Anti-Aging Massage Techniques-Advanced (Hands-on demonstration) by Boldijarre Koronczay SAIAN Collagen Infusion Therapy & Non-Surgical Neck-Lift by Margarita Saian EVA’S ESTHETICS Speed Wax with the Wax Queen by Lori Nestore EDIMI INSTITUTE FOR SKIN SCIENCES The Relationship Between the Skin and the Internal Body by Michael Tick. Ph. May 16TH 2:00 p. Zone.WORKSHOPS SUNDAY. Zone YOUNGBLOOD MINERAL COSMETICS Breathe New Life Into Skin With Youngblood Mineral Cosmetics by Philip Luque REMY LAURE EUROPEAN BEAUTE INC. TO 3:30 p. INC. DED INCLU WITH N ISSIO ADM DMK-DANNE MONTAGUE KING The Canvas Must Be Prepared Before the Paint Goes On! by Danne King and Tommy Parsons CLASS M 1-2 BIO-THERAPEUTIC. INC. LE MARTINNI BEAUTY. Healthy Aging with Remy Laure Skin Care by Patty Leung GEHWOL FOOT CARE Professional and Healthy Foot Treatments by Faiz Johnny Jarufe OSMOSIS PUR MEDICAL SKIN CARE Healing Melasma and Rosacea Through DNA Repair by Ben Johnson.m. DERMAWARE® BIOTARGETED® SKIN CARE Corrective Peeling: White Out® TCA Speed Peel & Science by Robert M.
m.WORKSHOPS SUNDAY.m. INC. INC. DED INCLU WITH N ISSIO ADM CLASS M 1-2 CLASS M 3-4 CLASS M-5 CLASS M-6 CLASS M-7 CLASS M-8 CLASS M 9-10 CLASS M 11-12 DED INCLU WITH N SIO ADMIS MONDAY. TO 5:30 p. MD BIO-THERAPEUTIC. BIOMANI SCIENTIFIC SKIN CARE/MEDICAL AESTHETICS Recent Advances in Chemical Peels & How to Use Pure Non-Buffered Acids for Best Results by Fathi G. May 17 TH 2:00 p. Bt-Cocktail™ The Ultimate ATP Synthesis: Adenosine Triphosphate. May 16TH GLYMED PLUS Pigmentation Peeling by Christine Heathman SPAWARE SOFTWARE Building Your Business in a Recession by Blake Rector PCA SKIN Customized Peeling Techniques for Acne and Post-Inflammatory Hyperpigmentation by Erin Holder.D. Fam. Rosacea and Eczema with Natural Ingredients (hands-on demonstration) by Boldijarre Koronczay SAIAN Acne and Candidiasis (Live Demo) by Margarita Saian EVA’S ESTHETICS Brazilian Bikini Waxing by Lori Nestore CLASS CHAMPIONS BALL ROOM 2 CLASS CHAMPIONS BALL ROOM 3 The International Congress of Esthetics and Spa / Dallas 2010 .m.A New Perspective by Richard Huber IREDALE MINERAL COSMETICS Global Beauty by Tricia Campbell BIO JOUVANCE.Caviar Facial by Sonia Boghosian DERMASWISS Transform Skin Care and Generate Revenue by Barbara Monteagudo CLASS M 1-2 CLASS M 3-4 CLASS M-5 CLASS M-6 CLASS M-7 CLASS M-8 CLASS M 9-10 CLASS M 11-12 ÉMINENCE ORGANIC SKIN CARE CLASS CHAMPIONS BALL ROOM 1 The Organic Way: Treating Acne. the Mitochondria That Produces Younger Looking Skin by Sallie Deitz and Cami Martlin THE WAX CONNECTION FOR EPILLYSS The Smooth Man by FiFi. INC. TO 3:30 p. LE EVA’S ESTHETICS Colorblind Skin Analysis by Lori Nestore IMAGE SKINCARE The Art of Chemical Peeling by Devon Perry 302 PROFESSIONAL SKINCARE Skin Biology and Esthetics .A New Perspective by Richard Huber M’LIS COMPANY New Holistic Research for Post-Cancer Health and Beauty by Linda T.m. Ph. RHONDA ALLISON CLINICAL ENTERPRISES Developing the Art of Business by Rhonda Allison 4:00 p. Setting New Standards in Facial Esthetics Class II: Black Pearl . “The French Waxing Diva” MARTINNI BEAUTY. Earn Big Bucks Removing All Types of Skin Growths by Lana Yu 302 PROFESSIONAL SKINCARE Skin Biology and Esthetics . Nelson.
Inc. Inc. Physiodermie (Methode) Pinnacle Cosmetics PLH Products Prima Diva Lashes by Le Belle Int. France Aquavida USA Associated Skin Care Professionals ATI Aesthetics Laser Program & Laser Clinic B&S Beauty Supply. Beauties City Supplies. Inc. Jeff Skin Care Dr. Biodroga Biokosmetik of Texas. Lady Burd Exclusive Private Label Cosmetics Manufacturing Beauty Leo Unlimited. Inc. Inc. Bio-Therapeutic. Professional Beauty Formulations Purium Health Products Raw Mens Skin Care Remy Laure RevitaLash Rhonda Allison Clinical Enterprises Rosa Graf Cosmetics SAIAN Salonwear Satin Smooth Sesderma Silhouet-Tone USA Skin Care Consultants Skin Fitness Skin Script Skin Care Smockers Soi Solerra Spa Source USA Spa Manufacture Direct Spaware Software SunFX America Studio Beauty Techniface Aesthetic Solutions The Wax Connection Tint School of Makeup and Cosmetology Touché Beauty. Dr. Health Mate Sauna Heat Inc Spa Kur Therapy Development Hollywood Face Microfiber & Bamboo Collection HydroPeptide Image Skincare Instantly Ageless Iredale Mineral Cosmetics JaCo Distributors Janssen Cosmeceutical JMT Group Kintech USA Klapp Cosmetics GMBH La Marquise. Grandel Dr. Magazine Service Outlet Martinni Beauty. Inc. Beauty Attica. Inc. Cosmétiques France Laure Crown Brush Company Dadashie Acne System De La Terre Skincare® Dectro International Dermascope Magazine DermaSwiss Dermavista DermAware® BioTargeted® Skin Care Diamond Way Ayurveda DMK-Danne Montague King DPC Int’l. European Med Spa Institute Europelab Eva’s Esthetics Eve Taylor (London) Ltd. Inc. Inc. Beauty Beauty USA Beauty Image Beauty Wellness & Spa Bellaire Industry Bio Jouvance. Eye Kandy Cosmetics Fake Bake Falcon Int’l Fallene Ltd. Inc. Farm House Fresh Five Star Formulators Formostar Gehwol Foot Care Genesis Biosystems GlyMed Plus Hanna Isul Skin Therapy. Inc. Bodewell Body Sense Midwest Bronze Biologic Bubalina Buy Rite Beauty Salon & Spa Equipment Caron Wax USA Chado-En / Tea Docents Christina / 5 Star Formulators Circadia Cirepil Cirepil + Escential Waxes CMS of Holland Coats Aloe International. LLC Unique Edge 2000. Inc. Vita Mix Corporation White Professional Tooth Whitening Youngblood Mineral Cosmetics Yum Gourmet Skincare The International Congress of Esthetics and Spa / Dallas 2010 . Viora. Schrammek Edge System Corporation Edimi Institute for Skin Sciences Éminence Organic Skin Care Enspri Epillyss Equipro European Beauté. Bioline Biomani Scientific Skin Care Blinc. Inc. Inc. Inc. Matis Paris MD Corrective Care Medical Aesthetics Milady Mineralogie Mineral Makeup National Laser Institute New Beginnings Niko Cosmetics NuFace Nufree Oberon Cosmetics Osmosis Pur Medical Skin Care PCA Skin PFB Vanish. Inc. Inc. Cosmeceuticals International. Inc. Inc. Les Nouvelles Esthétiques & Spa LightStim International Lotus Moon M’lis Mack Software Solutions.exhibitor list as of April 1st 302 Professional Skincare 5 Star Formulators A Natural Difference Advanced Rejuvenating Concepts Aesthetics Medical AIA-Aesthetics International Association Alex Cosmetic USA Alexander’s Aesthetics Allegra M.
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which is necessary to remove the winter buildup of dead. Gently exfoliate with a mild AHA or even a brown sugar scrub to facilitate what could be a painful reawakening to the joys of hair removal. our clients’ faces and bodies can definitely use a tune up! Winter. dry skin cells. as they may only offer two to five percent more protection than those with a rating of 20. Explain to your guest how to apply light pressure while exfoliating. legs and feet.com • Page 31 photo: Image Source/Getty Images . People need to pay attention not only to the face but also arms. There are several excellent topical products. distributor of Environ Skin Care. which improve penetration and prolong the effect of the topical products. If your clients are determined to go out in the sun. snow and record low temperatures. adding moisturizer to hands and feet before putting on shoes and socks. The dry skin that resembles a river bed will vanish in no time. Recent developments have dramatically improved this family of products.S. n Carol and Rob Trow are the owners of DermaConcepts USA. Most people were primarily concerned with covering up and staying protected. as well as some machine based treatments that can help reduce the appearance of cellulite for short periods of time. recommend a regular home routine of exfoliation. the eastern U. One great way to treat arms. make sure the sunscreen they use contains physical and chemical blockers coupled with a brigade of antioxidants. It ideally should be done 48 hours before the procedure. yet expose your client to more chemicals and lead them to believe they do not need to reapply the product every 90 minutes. Many professionals prefer adding or replacing mild peels with microdermal treatments. While the short term results can be amazing. consider recommending that your clients sleep with gloves and socks. legs. making orange skin a thing of the past. While we prefer lactic or mild TCA gels. self limiting peel. and let them know they should be cautious about using a scrub that has the potential to create microscopic tears in the skin. with summer upon us. Following the peel. enhances their loyalty and contributes to strengthening your practice. Last—but certainly not least—recommend self tanners. There are simple ways you can approach getting your clients’ skin back in shape. www. which are surely in need of first aid after the brutally cold season. Be careful not to promise more than you can deliver. You can even suggest that clients follow this routine if they are going to the gym or for a long walk. Try to deter them from reaching for products with very high SPF ratings. Recent years have brought on a wave of new body wraps that also can play a role in getting ready for summer. As the skin has not been acclimated to the procedure. Exfoliation prior to application makes the results of a self tanner even better. with its low humidity. It is wise to package these treatment protocols in a series that provides extraordinary results for your clients.skin|summer tune-up by Carol and Rob Trow T HE WINTER THAT RECENTLY ended was dominated by an onslaught of rain.LNEONLINE. do not promise too much. A point to remember with peels is that less is more. follow the actual hair removal with an application of a calming gel or antioxidant based anti-inflammatory to avoid unsightly bumps. A good place to start is a mild. They author articles for skin care industry publications and are guest speakers at national and international field conferences. hot air heating and lack of fresh air can wreak havoc on skin. sleet. not retinoic acid). peels are an excellent tool for skin rejuvenation. For enhanced results with May 2010 • Les Nouvelles Esthétiques & Spa hands and feet. Again. Follow exfoliation with a regimen of moisturizing treatments based on skin type. oil or moisturizer with vitamin A (retinol palmitate or acetate. Looking for the proverbial cure to cellulite is the holy grail of body care products and procedures. they are not a permanent solution. When used properly. Hair removal gets renewed attention as the weather warms. Now. and feet and even dramatically reduce keratosis pilaris is through a routine utilizing mild lactic acid as an exfoliant and penetrant enhancer followed by a light Recommend a regular home routine of exfoliation. there are many options.
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com | 877. to learn more about becoming a PCA SKIN Certified Professional. Increase your knowledge and build your practice with PCA SKIN.SKIN [722. Visit us at booth #201/203/205 at the International Congress of Esthetics & Spa in Dallas. on May 16-17.get certified. pcaskin.PCA.7546] Say you saw it in LNE & Spa and circle #110 on reader service card . 2010. Clinicians and physicians nationwide value the benefits of being PCA SKIN® Certified Professionals. Texas.
LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2010 photo: Image Source/Getty Images .Page 34 • www.
Incorporating ingredients that may have activity in the skin. why would you choose a professional cosmeceutical over a mass-marketed product that is sold in a drugstore. cosmetics do not have to prove their claims. By contrast. Skin care products are separated into two specific categories by the U. but may cite “clinical studies” on ingredients used in their formulations in order to substantiate their efficacy.” Prior to approval. it is common sense for any clients who decide to invest money and time in elective cosmetic surgery to prepare their skin prior to the actual procedure and take steps to promote optimal healing of their skin after the treatment in order to protect their investment. Additionally. pharmaceuticals must complete extensive years of safety testing. Offering professional cosmeceuticals in your esthetics practice provides your clientele with the opportunity to purchase products that not only produce visible results but also fit their individual skin types and conditions. cosmeceuticals are marketed for use with professional recommendations through a physician. are applied to the non-living surface of the skin to “cleanse. department store or multi-level marketing company? Below are some important points of difference to consider: • In order to have a therapeutic benefit to the health of the skin.S.com • Page 35 W ITH THE INFORMATION EXPLOsion provided daily by the Internet and media. Cosmetics. consumers that are interested in anti-aging treatments have many options to choose from these days. but still classify as “cosmetics.LNEONLINE. Cosmeceuticals are not officially recognized by the FDA. which can cost millions of dollars. Noninvasive procedures coupled with professional skin care products are a much more convenient option than going under the knife. Clients will have a reason to return to your office—for product repurchases that they cannot find in any drug or department store. Confident consumers are opting for visible results with little to no recovery time over surgical procedures. They do have a degree of biological action. So.skin COSMECEUTICAL SELECTING QUALITY SKIN CARE THE CHOICE the other hand. such as a licensed esthetician. on May 2010 • Les Nouvelles Esthétiques & Spa BY KRISTA BOURNE . medical spa or other type of educated skin care professional. Food and Drug Administration (FDA): Cosmetics and pharmaceuticals. day spa. As a licensed skin care professional. Topical pharmaceuticals penetrate through the layers of the epidermis and have a biological effect on the structure and function of the living layers of the skin.” meaning the formulas are not required to prove efficacy and safety claims. beautify and promote attractiveness. your clients trust you to be an advisor who recommends products that are not only effective. but also safe. the word is actually a marketing term used to define a skin care product that fits the niche between a pharmaceutical and a cosmetic. ingredients must be formulated to penetrate through the outer layers of the skin barrier to the deeper laycontinues www.
it is rare to find a cosmeceutical company that tests complete marketed formulations and then offers full clinical study details for the public to see. it is best to interpret such phrases with caution. are packed with almost as many preservatives as “active” ingredients and often sit on warehouse shelves for months before being shipped to retailers. many over-the-counter cosmetics are not formulated this way due to the risk of product reactions. thus the special active ingredient touted in the formula only has to appear somewhere on the ingredient labeling. Before trying any particular product. it is not a one-element wonder that works best for the skin—it takes a mixture of the right amounts of active ingredients that work together synergistically for the best results. everything sounded amazing. 3. Over-the-counter products are manufactured and distributed in very large batches. May I see the results of these studies? Many companies that cite clinical study results do not provide clinical study documentation. In addition. these terms can be confusing. I know how confusing it can be to try to figure out product lines. Was the formula tested against placebo cream (such as glycerin or petrolatum). Were the studies double-blind. When a product undergoes the process for FDA approval. the result will be the same 95 percent of the time. In other words. controlled clinical trials against a placebo or approved prescription product performed by a third party research organization. While these words sound compelling. Were clinical studies conducted on the products to prove safety and efficacy? 2. the gold standard of testing is double-blinded. Was an individual ingredient or the actual finished formulation tested? Since it is not required by the FDA.LNEONLINE. Many professional cosmeceuticals use the terms “dermatologist-tested” and “clinically proven” when highlighting product formulas in marketing pieces. we are still led to believe “clinical study” claims from in-vitro data. Ultimately. Being an esthetician and not having a chemistry degree. Yet. randomized. find out the answers to these questions: 1. Page 36 • www.skin|the cosmeceutical choice ers of the epidermis. Double blind studies are those in continues Les Nouvelles Esthétiques & Spa • May 2010 • P values are important because they interpret the probability of the result. When I was new to skin care. another similar product or nothing at all? Unless you are familiar with research testing.com/James Peragine It is essential to conduct some research before you choose the best formula for your practice.05 means that if the test is conducted 100 times. If it was an individual ingredient that was tested. prospective. just like an oral . You sometimes find peer-reviewed cosmetic formulation studies in dermatology or cosmetic surgery journals. a p value of <0. which lends more credibility to the testing process. Were the tests conducted in-vitro or in-vivo? It is important to note that many single ingredients that test very well for in-vitro studies actually have no function in human skin when mixed into a formulation. multivitamin works in our bodies with a mixture of vitamins and minerals developed in the right proportions for best absorption. 5. even if they are not undergoing procedures. Keep in mind that cosmeceuticals do not have to prove efficacy claims. and product samples were so much fun to play with. prospective or controlled? What are the p values? 6.com photo: ©iStockphoto. will it retain its activity and function in the final formulation? 4. • A product line that is unique to your practice gives your clients a reason to keep returning to your business to repurchase. it was daunting trying to choose from everything out there.
© 2010 Pacific Bioscience Laboratories.one takes off the day. younger-looking skin. Inc. It immediately reduces the appearance of fine lines and wrinkles with results that last for hours and build over time. Visit us at clarisonic.com/professionals or call us at 877-825-9633. Say you saw it in LNE & Spa and circle #352 on reader service card . radiant. Clarisonic is a registered trademark and Opal is a trademark of Pacific Bioscience Laboratories. Then reveal your skin’s natural youth with our new Opal Sonic Infusion System. Inc. oil. NEW SONIC INFUSION Give your skin a fresh start with our PRO Sonic Skin Cleansing System that gently massages away the day’s buildup of dirt. and makeup. Try the sonic experience for yourself. Let Clarisonic uncover your skin’s true potential for healthy. the other takes off the years.
05 means that if the test is conducted 100 times.10 means the same result happens 90 percent of the time.skin|the cosmeceutical choice which neither the participant nor the researcher knows which treatment is received. How long was the test conducted? On how many participants? A product with statistically significant clinical results should have a minimum of 12 patients involved in the study. She coauthored The New Ideal in Skin Health with Carl Thornfeldt. and has held positions in plastic surgery offices and medical spas. and keep your clientele returning to your office on a regular basis.LNEONLINE. Include other staff members or select clients in product sampling. Les Nouvelles Esthétiques & Spa • May 2010 The product line you choose must also offer support to you as a retail client. the result will be the same 95 percent of the time. Are there sample or trial sizes for your clients to try before purchasing? 3. companies that do manufacture products with this type of clinical evidence are taking the extra step to go beyond marketing hype to prove their claims. do not forget another very important step in your skin care line selection: Try the product yourself! Your personal preferences are very important—how can you promote a product that you do not use or even like? If you have a separate manager in charge of retail sales. Answering the . most skin care product companies do not have such information available because it is not required. but looks the same as the other product (with the active). It is helpful to keep and use the product in your backbar for your services so that clients experience the products for themselves before purchasing.05 means that the clinical data did not support the claims of the tested product. What kind of marketing support is offered to help you promote and grow your retail business? 4. What type of education and training classes are offered? Page 38 • www. The product line you choose must also offer support to you as a retail client. P values are important because they interpret the probability of the result. In your search for safe and effective skin care. It is also important to make sure that the laboratory conducting the testing is not affiliated with the product line itself in order to provide unbiased information.05 or less. a p value higher than 0. When you finally decide on a product line to retail in your spa. MD. Randomized means that the participants are randomly assigned a test or control prodfollowing questions about the line helps you to determine if it meets your needs: 1. Offering a well formulated and tested cosmeceutical line helps round out your service offerings. 7. When evaluating the results of a clinical study. What type of education and training classes are offered? After these questions are answered to your satisfaction. The term “statistically significant” means that the p value must be 0. n Krista Bourne is a licensed esthetician. data is gathered during the trial itself. a p value of <0. Inc. She is an education director at Episciences. They will undoubtedly appreciate your research efforts. and have them report their likes and dislikes to you. What are minimum opening order or re-order amounts? 2. For prospective trials. However.com photo: ©iStockphoto. Cosmeceuticals that are retailed in your practice are also an excellent alternative (or enhancement to) more expensive surgical procedures. be sure that your decision involves that person as well. Granted. remember your loyal clients and trust your judgment to find the safest and most effective formulas for them. your entire support staff should use the product so that they are comfortable answering questions and talking about the line with your clientele. published in January 2010. A controlled study is one where a panelist receives a placebo that does not contain the active element.com/Gregor Inkret uct. In other words. A p value of 0..
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antioxidant levels. UVB rays span from 280-320nm. Human beings are constantly in contact with UV radiation. it is what is happening within the skin that is the most worrisome. making it even more vulnerable to DNA damage and mutation. by developing a deeper understanding of how sun protection products work to safeguard the skin. dermal penetration of UVA leads to the breakdown of structural components such as collagen and elastin. Although UVA is thought to play a less significant role in carcinogenesis compared to UVB. SUNSCREEN is the most important aspect of any skin care regimen. halogen lights and fluorescent and incandescent lights.D. black lights. even if one remains indoors. it is still responsible for approximately 20 percent of the sun’s cancer-causing effects. misleading and often incorrect consumer-directed information has led many patients to believe that these crucial products are actually harmful. Like UVB rays. The clinician should be able to identify which products offer the best protective benefits in order to preserve the health and appearance of their patients’ skin. the clinician is able to identify the most effective sunscreens on the market. Also.com . Ultraviolet (UV) radiation To understand sunscreens.S. It is imperative to maintaining treatment results and the prevention of skin cancer. UVB and UVC. continues Les Nouvelles Esthétiques & Spa • May 2010 Page 40 • www. one must first understand the ultraviolet light they are designed to screen out. Although the inflammation and erythema produced by a sunburn is the most obvious change. and are thought to be responsible for the majority of the sun’s negative effects on the skin.skin understanding sunscreens W ITHOUT QUESTION. UVB radiation is responsible for a cascade of events inside the epidermal cells. and makes up the majority of the rays that reach the Earth’s surface. The deeper.LNEONLINE. UVA radiation ranges from 320 to 400 nm. specific topical protection for UVC is not believed to be necessary. UVA rays increase cellular oxidation and decrease the body’s natural defense mechanisms. the Federal Trade Commission charged the ITA with making false claims regarding the health benefits of tanning. M. It is imperative that all skin care professionals feel comfortable speaking about the importance of SPF and are prepared to dispel some of the myths regarding these invaluable products. UVC radiation ranges from 200280nm. UVA radiation is able to penetrate glass and most clothing. germicidal lamps. It is critical to realize that one does not have to be outdoors to be exposed. Although light sources such as germicidal lamps and certain types of tanning BY JENNIFER LINDER. UV rays are divided into three types: UVA. In addition. In January 2010. tanning beds. Unfortunately. UV light is electromagnetic energy ranging from 200 to 400 nanometers (nm). and its strength remains constant throughout the day. UVB rays can be remembered as the rays responsible for burning. UVB causes a reduction of the skin’s endogenous. The UV-induced DNA mutation is the number one cause of skin cancers. as it is emitted from multiple sources including the sun. UVC is almost completely absorbed by the atmospheric ozone and exposure is minimal. Fortunately. including increasing levels of damaging free radicals and reactive oxygen species (ROS). UV rays have been officially categorized as a known carcinogen. booths utilize UVC rays. UVA rays are believed to be the primary cause of premature visible aging.. which makes daily sunscreen use imperative. and their level of usefulness varies widely when it comes to their UVA and UVB screening abilities. or natural. UV protection There are thousands of sun-shielding products currently available in the U. and as we learn more regarding the risks of overexposure. The almost unavoidable exposure to UV radiation makes daily sunscreen application essential for healthy skin. groups such as the Indoor Tanning Association (ITA) are finally being held accountable for their actions.
THE SEARCH FOR THE IDEAL
May 2010 • Les Nouvelles Esthétiques & Spa
www.LNEONLINE.com • Page 41
skin|the search for the ideal sun protection
Sunscreen agents are classified as physical or chemical. A physical sunscreen is an inorganic product that sits on the surface and reflects or scatters UV radiation before it induces cellular damage. In the past, although physical sun protection was effective, it was often associated with thicker product consistency and a white appearance on the skin. Proper formulation and smaller particle sizes can alleviate these concerns, leading to a lighter and more appealing product feel. In contrast, a chemical sunscreen is an organic substance that penetrates the corneocytes and absorbs UV rays before they affect the skin. Many people avoid chemical sunscreens out of concern for sensitivities. In actuality, reactions typically occur in response to a product’s base rather than its active ingredients. Therefore, even patients with sensitive skin should be able to find an effective sunscreen. Numerous ingredients are FDA-approved to either reflect or absorb UV radiation. Each of these ingredients is able to counteract specific wavelengths, and a blend is typically needed for ideal protection. The following are some of the most commonly used active sunscreen agents in the United States. understand what SPF is and often believe that a product’s effectiveness is solely determined by the SPF number. It is important to educate patients and explain that the level of protection is not proportionate with the SPF rating. In fact, an SPF of 15 provides protection from 93 percent of UVB rays, SPF 30 protects from 97 percent of UVB rays and an SPF of 60 protects from 98 percent of UVB radiation. Many dermatologists believe that an SPF higher than 30 is of little value. In most circumstances, products with an extremely high SPF are thicker and heavier, and because they provide minimal added protection, they are often unnecessary. In addition, people often incorrectly believe that re-application is not warranted when using a high SPF product. In reality, nearly all sunscreen products break down and must be reapplied every two hours. Personally, I would prefer my patients wear an SPF 15 product daily rather than an SPF 70 only when they are outside. The term “broad-spectrum” indicates a product’s ability to protect against both UVA and UVB radiation. At this time, the U.S. has not implemented a rating system for UVA protection. The only way to ensure that a sunscreen absorbs UVA rays is to read the ingredient label on the back of the bottle. At least one of the following must be on an ingredient list in order to achieve true broad-spectrum, UVA/UVB protection: avobenzone, ecamsule titanium dioxide or zinc oxide. Water and sweat-proof claims are false and irresponsible, as there are no such products, and these terms are misleading to the patient. Products can however be water or sweat-resistant, meaning that they are able to maintain their protective effects in water for a certain amount of time. continues
Sun protection terms defined
Many of the words that are used to describe sunscreen products can be confusing to both the patient and the clinician. Understanding these commonly used terms can greatly assist skin professionals in choosing and recommending protective products. The term “SPF” is the abbreviation for a product’s Sun Protection Factor. It only indicates a product’s ability to screen the sun’s burning rays, or UVBs. Consumers typically do not
ingredient physical suncreens chemical sunscreens Zinc oxide Titanium dioxide Octisalate Oxybenzone Homosalate Octyldimethyl PABA (Padimate O) Octocrylene Octinoxate Avobenzone (Parasol 1789) Ecamsule (Mexoryl)
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wavelengths filtered 290-400 nm 290-400 nm 260-310 nm 270-350 nm 290-315 nm 290-315 nm 290-320 nm 290-380 nm 310-400 nm 310-400 nm
type of UV protection UVB and UVA UVB and UVA UVB UVB UVB UVB UVB UVB UVB UVB
chart courtesy of Jennifer Linder, M.D.
Les Nouvelles Esthétiques & Spa • May 2010
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Regardless of a product’s claims. resveratrol and glutathione for superior protection against sun-induced free radical damage. sunscreen ingredients can break down and stimulate cellular oxidation. San Francisco. . Recently. n Dispelling sunscreen myths and misconceptions While the Internet can be an excellent source of information. tocopherol (vitamin E). is a board-certified dermatologist. sweating. A water-resistant product remains active for up to 40 minutes of submersion. M.. While this seems worrisome. experts in the use of the cosmetic filler Sculptra. active ingredients or water-resistance. Such reports create confusion and actually discourage many patients from using any type of SPF products. silymarin. Adequate amounts should be obtained through milk and fish consumption. but once you have found them. the use of sunscreens formulated with added antioxidants or antioxidant products in conjunction with SPF can also eliminate this concern. Dr. research has shown that the sun is not only a dangerous source of vitamin D. The only way to ensure a sunscreen absorbs UVA rays is to read the ingredient label on the back of the bottle. its findings were completely taken out of context in the report. your patients will thank you for years to come.com Jennifer Linder. a sun protection product should be re-applied every two hours. we must also research what our patients are reading online and hearing from other media outlets and be prepared to dispel any myths. The recommended dose of vitamin D for an adult is 1. The research showed that when exposed to UV rays for prolonged periods of time. all sunscreens should be reapplied after swimming.LNEONLINE. toweling off or vigorous outdoor activity. these effects can be completely avoided through proper reapplication.000 IU per day. potent antioxidants and a cosmetically elegant feel may seem like a daunting task. L-ascorbic acid. Developing knowledge of the sun-shielding ingredients and their unique UV-protective capabilities will aid you in this search. Riverside. While the study itself was valid. vitamin supplementation and sun exposure from normal daily activities while wearing sunscreen. The statements made in the report have been discredited and criticized by dermatologists and the Skin Cancer Foundation. it is also often full of erroneous data. and a very waterresistant product maintains results for up to 80 minutes. a fellowshiptrained Mohs surgeon and one of the foremost U. The ongoing search Locating products with optimal UV-protective blends.com Les Nouvelles Esthétiques & Spa • May 2010 photo: ©Inga Ivanova/Dreamstime. A biomedical engineer and chemist. Page 44 • www. Look for ingredients such as caffeine.000-2. Dr. it is also unreliable. Further. Linder is the chief scientist for PCA Skin. regardless of SPF number. Linder holds a clinical faculty position in the department of dermatology at the University of California. The frequent misleading claims regarding the biological need for sun exposure for vitamin D production can also be confusing for the patient.skin|the search for the ideal sun protection A study conducted by the University of California. a consumer-focused website falsely claimed that many of the available sunscreens on the market do not provide adequate protection.S. As professionals. In most circumstances. or free radical damage. Educating patients on the truth about sunscreen and offering exceptional products promotes overall health and beautiful skin. Although it is true that vitamin D is essential to overall health. triggered multiple incorrect and confusing media reports claiming that sunscreens actually caused cancer.D.
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skin SKIN CARE CAMP LITTLE CAMPERS. BIG REWARDS Page 46 • www.com Les Nouvelles Esthétiques & Spa • May 2010 .LNEONLINE.
science. cosmetic brushes are a great tool for adding the same minerals in the hair with temporary fantasy colors as a fashion statement or adding a sun kissed glow. Estheticians continues www. that allows spas to expertly link summer camps to a boost in summer sales. stating that “the right color can be used as eyeshadow.” that uncertain time when kids pretended not to care if they got a package or letter from home—and the sigh of relief that came when their name was called. nail polish remover and voila! You have the essentials for skin. Portia Potter. disposable lip brushes. In a fleeting three months. gangly children are transformed into young adults. leading to a virtual gold mine that spa professionals can tap into. nature. fondly remembers attending camp throughout her childhood and later doing whatever it took to give her children and grandchildren the same opportunity. While many spa professionals are leery about the unstable revenue during these balmy months. you may remember “mail call. and the marketing opportunity of a lifetime for estheticians opens up. No matter how much her children look forward to summer camp or even a night away from Mom and Dad. Facial products are safe for the majority of the body. understands the anxiety her children face when beginning a new adventure. smart estheticians can establish year-round income stability. a variety of mineral colors. The sentimental piece of jewelry can be worn year round and passed down from generation to generation. An estimated 10. headache relief (peppermint). where old things are stripped away and new journeys begin. archeology. sharing the loot and making memories of a lifetime. It is also a great gift idea for overworked camp counselors. soothing (jasmine) and illness (eucalyptus). nail and hair cosmetics that children will love to share with their friends. Spa professionals are leading the trend by shaking things up and finding multiple uses of traditional products for increased cost effectiveness.” Additionally. mother of six and grandmother of ten. mother of three.BY GENA FLORES S photo: © Godfer/Dreamstime. Then going back to the cabin with your friends and ripping open the package to see what was inside. whereas products designed for the body are less likely to be ideal for facial use due to the difference in the skin’s depth. passed down from one generation to the next. If you have ever been to a sleepaway camp. Mail call kits for summer camp can include sunscreen.com • Page 47 . people are wanting more versatile items in their beauty regimen. Potter believes that exposing her children to positive role models and other campers that shared the same interests in a safe environment benefitted the child as an individual and the family as a whole. they are nervous when the time comes. dance or even the circus. creating an emotional tie between their summer experience and your business. lip color. parents are also interested in unique ideas to help their kids’ summer experience stand out. Parents want to share their favorite experiences with their children. clear nail polish.com UMMER IS A MAGICAL TIME. It is this philosophy. cheerleading. Spa owners can tap into this market simply by thinking like a parent and then altering the idea to fit the desired spa image. Not only does that younger group of customers in particular need direction in skin care regimens to establish healthy habits.” Pooker goes on to discuss pure minerals in particular. Bundle the aromatherapy necklace with a variety of essential oils designed for camp remedies such as stress reduction (neroli). as well as cotton balls scented with mom and dad’s favorite perfume or cologne to make them feel safe and loved.LNEONLINE.000.000 American children head to sleepaway or day summer camps that focus on everything from sports. not only to initiate an emotional bond but also because many of them truly do want their family to have the best life possible. Emery combats the problem by sending a family picture with her children to comfort them at night. Crystal Emery. A savvy business owner can transform this idea into aromatherapy necklaces that hold a hidden scent pad containing comforting essential oils of lavender or chamomile. cosmetic brushes. refreshment (grapefruit). Spa professionals can fill the desires of parents to share a special gift. with the need to manage money effectively. blush and even added to your nail top coat to use as a custom nail lacquer. “In today’s rough economy. foundation. Licensed nail technician Amy Pooker states. Streamlining products is becoming more popular as belts tighten and creativity reigns.
spa professionals can offer consumer trusted products while embracing the individual’s personality. moisturizer and sunscreen all the way up to customized colors. Great for aspiring entrepreneurs. Teen boys in particular can benefit from having access to products that do not smell “girly. Highlighting multiple uses of the products you sell increases the likelihood that consumers will buy the items you recommend and truly see the value in pure products that are safe for numerous areas of the body. facts about sunscreen and proper application. Do this early. toner. Camp directors are always seeking new activities for campers. a toner is typically used to balance pH. By decreasing the number of individual items needed while still meeting the requirements of campers.com photo: ©iStockphoto. The session ends with a spa party. the enhanced toner can easily double as a soothing remedy for parched skin. For example. and a healthy complexion is important to self esteem. however. Campers are taught simple braiding and styling techniques and receive advice about how to care for hair for the best possible results. they do makeovers. skin tones and techniques. soothe cuts and scrapes and heal superficial burns. Limelight Spa’s summer themes Celebrate Friendship (week 1): Calling all friends and BFF’s! Campers enjoy making friendship jewelry and other crafts. acne control. Camp is an opportunity to start fresh at a young age. moisturizers and facial quality colors and aromas and let the campers fashion their own skin care regimen. by simply adding aloe extract. As a skin care expert. Spa professionals can easily run short clinics at camp discussing skin care treatments. you are gifting young consumers with a source of support during a problematic time of life for the skin. Each girl makes their own lip gloss and receives a mini makeup box. Hairstyling (week 3): Basic hair care is an essential skill for any girl to have. while campers have the most enthusiasm about what they have learned. Each girl receives daily services and participates in age-appropriate friendship bonding activities. At the end of the week. you can identify which products are adaptable and cost effective for this purpose. By having the option of custom blending. Fashion Week (week 6): Campers have fun with style as they make their own accessories and jewelry. The girls enjoy hair accessory related activities and crafts.LNEONLINE. The possibilities for summer retail items are limitless. where each camper receives a mini-facial. Kits can be sold either as a stand alone product or combined with skin clearing services to be used before camp and skin restoring treatments to be used after. colors. botanicals and aromas. Make Me Up (week 2): Campers learn about basic skin care as they explore the fun world of makeup. The girls prepare a presentation about what they learn. Estheticians can also bring base cleansers. Spa Week (week 4): What could be better than a week at the spa? The girls enjoy activities including manicures and pedicures and personalize their own flip flops! There are many crafts and activities.com/Wojciech Gajda . and perform a hair show at the end of the week. Mind Your Own Business (week 5): Campers learn business basics this week. and create a database of the information to use for future marketing. etc. Activities and crafts enhance their experience. Collaborate with the camp to compile a list of parents that would like pictures of the class. parents are able to rest assured that their children are taken care of—with less money leaving their own pockets. the campers learn about what it takes to sell. get dressed up and showcase their work. Travel size skin care kits can easily range from straightforward cleanser. which in turn can increase the esthetician’s retail sales and strengthen the client’s trust in your skills and knowledge. From product creation to pricing and promotion. sharing ideas on how to coordinate outfits and establish their own personal style. Send continues Les Nouvelles Esthétiques & Spa • May 2010 Page 48 • www. The week concludes with a fashion show. There is an innate desire for humans to stand out from the crowd while still fitting in with peers. releasing consumers from the anxiety of figuring out which trouble area to focus on. The same aloe extract can be used alone to mend nail cuticles.” increasing the likelihood of that they will successfully follow a skin care regimen.skin|skin care camp have an advantage over other industries in this area because of their intimate knowledge of skin and ingredients. By sharing knowledge of proper skin care. Finding new ways to utilize the current products you have on hand also helps parents when it comes to packing their children for camp. makeup application and plenty of pampering. Target camp directors Summer camps are also a great vehicle to market your business to the community.
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.m. Dyan Bulyar. owner of the Flying Beauticians Spa in Mill Valley.com. Offer detoxifying treatments that contain essential fatty acids and circulation boosting essential oils to help flush toxins from the body to decrease the appearance of bloating and unsightly cellulite. Play! Find new uses for your current merchandise before bringing new products into the mix. home gift bags with sunscreen samples. as the exercise component of the camp seemed to detract the attention from the primary goal of the program.LNEONLINE. they may feel anxiety about it. While these strategies are conceived from the idea of summer camp. No matter how beneficial parents see camp as being for their children. As clients peel away the layers of winter clothing to reveal previously hidden skin. Help your clients cope with the transition period by offering stress reduction services such as massages and aromatherapy facials. instructor and director of marketing and education for Skin Blends. has hosted a weekly summer spa camp at her facility. parents can set a healthy example by paying attention to their own needs as well.m.com Les Nouvelles Esthétiques & Spa • May 2010 photo: ©iStockphoto. six hours each day for a total of $375 per person. Camp hours are from 10 a. the marketing techniques can be modified to fit any promotion. which was to teach campers about beauty. www. Page 50 • www. sniff and try to see everything that is available. owner of the Limelight Spa in Jupiter. your spa menu and a gift card for mother and daughter to come and indulge in a real spa service. When working with the summer crowd. Fall—and stay—in love with your chosen industry as you travel back to the carefree days of summer camp. If you are going to include waxing. skin care. Host your own spa camp Nona Daron. find out what their needs and desires are and give them what they are looking for! Ask a parent what skin care goals they have for themselves and their children. CA. The staff at Flying Beautician loved the experience. FL. make sure Mom is aware that her little darling will be having a hair removal treatment. they will be seeking solutions to firm and tone problem areas to get ready for bathing suit season.com. Get in the minds of clients. especially if it is the first time their child is away from home. Do not forget to have parents sign consent forms and inquire about allergies.com or www. a cutting edge skin care company designed by Estheticians for Estheticians. That allows the spa camp director to concentrate on the day to day camp operations and gives both them and the therapists more opportunity to focus on their summer guests. it is wise to market services to parents. Nona says she probably will not combine the spa camp with the exercise routine again. also hosts a yearly summer glamour camp for girls ages five to fourteen. as well as the teen and tween campers.nasnbiz. If you are going to include waxing. Spas may want to hire an outside camp director to collaborate with and help to organize the event. n Do not forget to have parents sign consent forms and ask about allergies. Find out what your customer’s favorite color and aroma is and add that to their treatments and skin care—make them feel irreplaceable.com/pidjoe Gena Flores is a licensed esthetician. who showed refreshing enthusiasm and excitement to try something different. to 3 p. . Make sure that you have enough staff to handle curious campers who will touch. As their children are gradually transforming into adults. make sure mom is aware that her little darling will be having a hair removal treatment. It is also important to remember that summer can be a season that brings many insecurities to the surface for people of any age.skin|skin care camp Daron advises potential customers not to register a massive number of campers. and there is often a waiting list. health and relaxation.skinblends. The campers can get exercise with many other outdoor-type camps and sports. The spa receives local media attention for their specialized festivities and has a different theme each week. Daron’s program consists of five days of health and beauty training. Gena volunteers as the midwest director of the National Aesthetic Spa Network and can be reached at Gena@SkinBlends.
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Fruitzyme products alleviate the common symptoms of excess oil. says the company.instantlyageless. www. inflammation and redness that may be associated with acne or rosacea. www.com MAKING THE GRADE Stock your shelves with DermaAware’s A+ Smart Serum™. as well as aid in moisture retention and cell turnover for dry and dehydrated skin. www. The key to the effectiveness of the formulas is an advanced technology method called carrier systems that assure that an action and a reaction take place. erase dark circles and puffiness under the eyes.ARCSkinCare. says the company. gentle exfoliation and rich moisture.touchebeauty. pigment.com CLOCK STOPPER Facelift in a Bottle by Instantly Ageless™ is a revolutionary serum that is clinically proven to dramatically reverse the signs of aging within a few minutes.LNEONLINE. the Oxygen Serum for revitalizing and the Marine Collagen Serum for moisturizing.skin|news skin care products and treatments KEY INTERACTION Touché Beauty is developing a 7-piece serum-based product line. a revolutionary product that is intelligent enough to know exactly what the skin needs and where to deliver it in the correct dose and form. co-enzyme Q-10. minimize crows feet and frown lines between brows. An additional benefit is the acetyl hexapeptide-3.dermaware. The three debut serums are the Caviar Serum for anti-aging. It can be used every day to diminish fine lines and wrinkles. www. vitamin C and Vital Stem Cell™ technology. The A+ Smart Serum provides skin with a multi-dose package of retinol. It is a daytime serum designed for age.com MORE NEWS May 2010 • Les Nouvelles Esthétiques & Spa www. smoothen lines around the lips and shrink pore size to improve skin’s texture.com BOTANICAL BLEND The Fruitzyme line from Advanced Rejuvenating Concepts is made up of natural skin care products formulated to provide the skin with deep cleansing. acne and oil control.com • Page 53 . a non-toxic advanced anti-aging peptide known to help prevent lines caused by facial movements.
fillderma. a double action system designed to produce visible results in one hour. Mother of pearl soft focus pigments create additional immediate improvements in the skin’s appearance by blurring imperfections such as wrinkles. the Firming Eye Gel helps to maintain and support the connective tissue between the cells for a firmer and smoother appearance. leaving the skin moist and revived with a cool and refreshing effect. www. www. The soy extract works to preserve hydration and smooth out wrinkles. It regenerates and reconstructs internal support fabric by stimulating the production of collagen.pibbs. Nunez FORMULATORS Distributed by 5 Star Formulators Toll Free: 888. allegramf2@aol. toning and antioxidant treatment for the skin.com CAFFEINE FIX The 3090 Coffee Espresso Mask by Allegra MF utilizes the power of green coffee to provide a softening.200. The Filladerma DUO goes beyond the temporary effects of Botox as it fills deeper wrinkles from the inside and prevents the formation of new ones.com BOOTH 104-106 May 16-17 for a Live Demonstration Visit us at ICES in DALLAS Ask about our show special! LASTING WRINKLE REPAIR Offer your clients a wrinkle treatment that goes a step further than Botox® with the Filladerma DUO. The properties of the mask provide a complete treatment to all skin types.com Les Nouvelles Esthétiques & Spa • May 2010 . scars and signs of fatigue.skin|news The Rejuvenating & Volumizing Facial from Natural Silk Cocoons that has Clients Hooked! SIGHT OF YOUTH The TerraDerma Firming Eye Gel is the perfect product to take care of the skin around the eyes.LNEONLINE.3977 Say you saw it in LNE & Spa and circle #180 on reader service card Page 54 • www. according to the company.com Se Habla Español Tel/fax: (954)450-96-88 Gabriela N. The caffeine helps redesign and refine the facial contours. Rich with marine collagen and elastin. says the company. elastin and hyaluronic acid.
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www.youthfulimage.LNEONLINE. is fortified with pharmaceutical grade multi-peptides and barbadensis aloe vera.grandelusa.com TOUCHE BEAUTY LLC Say you saw it in LNE & Spa and circle #243 May 2010 • Les Nouvelles Esthétiques & Spa www. www. which consists of a face cream and an eye cream.com CRUSH THOSE CROWS FEET! Dr.skin|news ADVANCED INNOVATION Performance 3-D from Dr.dr-jeff. Jeff ® Collagen Eye Pads with Oligopeptides. is specially formulated to relax and smooth fine lines around the eye area. The Performance 3D series. leaves the face. Innovative 3-D technology and a high concentration of active ingredients is a great alternative to antiwrinkle injections for restoring the skin’s youthful appearance. It addresses major eye concerns from droopy lids. www. fine lines and wrinkles. infused with freeze-dried collagen and oligopeptides from hibiscus esculentus seeds. They gently achieve a Botox® like effect without any irritation. Rich in free-radical fighting antioxidants. and accumulate with continuous use. Inc. making it a valuable add-on eye treatment. the eye pads moisturize and revitalize mature skin. Results are visible in 30 seconds. says the company. It is also great for rosacea. neck and décolleté looking youthfully fresh and radiant. wrists. Grandel combines futuristic packaging with high-tech skin care.com INTRODUCING GIVE EYES A LIFT The AccuFirm Serum from Cosmeceuticals International.edimi.com • Page 57 . elbow creases and behind the ears. www.org TENSION TAMER Help your clients calm their nerves and let the troubles of their world slip away with the Anti-Stress Cream from Edimi™ Skin & Body Care. puffiness. according to the company. It can be applied on inner ankles.
LNEONLINE.com 3 SMOOTH ELIMINATION The Bio Jouvance Paris Slimming & Firming Microgel is formulated with marine and botanical extracts that help stimulate the lymph flow and circulation to eliminate excess fatty deposits and toxins from congested tissues.com 2 BIOENERGETIC SKIN ELIXIR Help your clients stay toned in between visits to your spa with the Ambra-Lift™ from Elina Organics. restores water balance over the long term. www. www. stimulates muscle and skin to become more firm and supple.5starformulators. soybean oil. says the company. aloe and vitamins A and E. boosts lipid production. www.elinaorganics. www.farmhousefreshgoods. www. Key ingredient Baltic amber energizes cells. It intensely nourishes the skin. brightens the complexion and promotes cell renewal as it wraps dry skin in a protective cocoon and prolongs youthfulness. non-oily and paraben free SPF-40 moisturizing cream. elevate moisture and leave skin toned and balanced. jojoba seed oil.com 26 31 19 18 16 17 PHOTOGRAPHY BY MATTHEW PACE Page 58 • www.com 20 Les Nouvelles Esthétiques & Spa • May 2010 . and the aloe and vitamin E help to calm skin’s irritations and sunburns. a lighttextured. It is formulated to increase elasticity.com 12 15 Try out an amazing new product for moisture retention and skin protection with the Nutriboost Ultra Cocooning Cream from Decléor’s new NutriDivine range.biojouvance. Whoopie! is designed to improve the skin’s elasticity.com 13 11 14 12 15 16 21 26 31 13 17 22 27 32 18 23 28 33 19 24 29 34 20 25 30 35 16 21 17 22 27 32 5 TRAP IN THE BEAUTY 11 4 SWEET TOOTH SATISFACTION 14 Help your clients unwind from the hot sun with a relaxing body or foot massage with Whoopie! from Farmhouse Fresh.decleor. a supple and sweet smelling blend of shea and cocoa butters.1 PROTECTIVE HYDRATION Protect any skin type from sun damage and minimize all visible signs of aging with the IntenC Day Cream SPF 40 from Five Star Formulators. says the company.
Derived fromGel24herbal extracts. leaving a matte finish free of oil and shine. Excess oils are trapped and eliminated by microscopic sponge technology. www.isitdesignedwithtransform all 23 types natural 6 BANISH ANY BLEMISH! 6 27 molecule.BARE ALL SUMMER Get your spa ready for the year’s hottest season with the latest and greatest products for summer treatments and retail madness! The following pages display an abundance of outstanding products to meet your clients’ needs both in and out of the treatment room during this sunny time of year.com 33 34 28 May 2010 • Les Nouvelles Esthétiques & Spa 29 30 www. restoration. healing. metabolic improvement and wrinkle reduction. Epifactor stimulates cellular proliferation. www. The lightweight. microdermabrasions. It can be used to treat scars. non-greasy formula ensures long lasting coverage for extended exposure conditions with a broad spectrum SPF 30 rating that is highly water resistant.janmarini. peelings. laser treatments. says the company. regeneration. burns and rosacea.com • Page 59 .LNEONLINE.dermaswiss. 4 13 11 14 13 11 14 16 17 12 15 21 22 19 20 27 26 18 23 28 33 12 15 19 24 29 34 20 25 30 35 16 21 26 31 17 22 27 32 18 23 24 25 32 31 28 29 30 13 35 13 11 14 33 11 14 34 12 15 12 15 16 21 26 31 17 22 27 32 19 18 7 SHINE-FREE SUN CARE 23 Jan Marini’s Antioxidant Daily Face Protectant SPF 30 is comprised of an impressive concoction of high tech ingredients.com 20 24 2 6 17 18 19 20 28 29 1 The Epifactor Bio Skin Restoration from DermaSwiss 25 is made to an anti-aging 22of skin problems.
fennel and grapefruit that boost blood circulation and aid in the elimination of toxins. The revolutionary sunscreen adjusts to the color of the user’s skin tone to enhance the complexion and offer flawless coverage with a blend of antiinflammatories and antioxidant protection.klapp-usa-shop.LNEONLINE. says the company.com Les Nouvelles Esthétiques & Spa • May 2010 . salt and product residue from the hair and body while maintaining moisture balance. www. www. a color safe formula that gently and effectively removes chlorine. eliminate fat cells and smooth dimpled areas to result in a firmer form.com 8 SANDAL-READY FEET The Crystal Colour Foot Spa from Klapp Cosmetics is the perfect treatment to keep feet looking great during the summer. a time when they are so often exposed. It is designed to be used morning and night to detoxify.hydropeptide. The key ingredient is Klapp’s Crystal Powder.summer bare all 10 SAFE AND 9 FLAB DETOX BEAUTIFUL The new Cellulite Oil from TheraVine™’s Sculpt-OVine™ range contains essential oils of lemon.aveda.com HydroPeptide® SPF 30 delivers a sun kissed glow without the risks. www. says the company. It uses natural active ingredients and beautiful aromas to give the special spa foot bath a wonderful wellness feel.com 13 11 14 12 15 17 13 18 19 24 29 34 16 21 17 20 25 30 35 13 13 11 14 12 15 11 DAY 19 ALL20 SUN CARE Your clients will be drawn to the Sun Care Hair and Body Cleanser by Aveda on your shelf.theravineusa. which is simply combined with tepid water and a dissolving solution to create the treatment formula. www.com 16 21 26 17 22 27 32 31 18 23 28 33 11 22 1423 27 12 1528 32 19 24 29 34 16 21 26 20 33 25 30 16 21 14 11 18 26 15 22 12 23 24 25 31 35 20 17 26 18 27 19 28 29 30 22 31 23 32 24 3325 34 27 28 29 30 35 Page 60 • www.
tea tree and peppermint oil and shea butter.biodrogausa. Sesame oil optimizes the moisture level of the skin.14 DEFENSE 13 PEEL TO PURITY Encourage your clients to optimize their shower routines during these beach days with the Refreshing Shower Peeling from Biodroga Systems. giving skin that healthy glow! www.com 30 May 2010 • Les Nouvelles Esthétiques & Spa www. a rich. luscious oil for the body and face that nourishes the skin and guards it against dehydration throughout the year. gently removing dead surface flakes and activating microcirculation. The lightly lathering gel with peeling granules provides a thorough cleansing and a mild peeling.com 15 BEACH- READY BODY Offer your clients the perfect formula to help them unwind after a scorching day in the sun with Skin Blends’ all natural Comforting Body Oil.skinblends.eminenceorganics. www. Dead Sea Salts are known to replenish minerals important to skin metabolism. leaving behind supple skin and a healthy glow.com 13 11 14 12 15 19 20 16 13 11 14 17 12 15 18 22 19 27 24 32 29 34 20 23 28 25 33 30 35 16 21 26 31 13 11 14 12 15 19 24 29 34 17 22 27 32 20 25 30 35 18 23 28 33 17 22 27 32 18 23 24 25 18 21 16 17 28 29 30 26 21 22 23 13 3326 34 31 27 35 28 11 14 31 12 15 32 33 1 11 1 12 19 24 29 34 18 23 28 19 24 20 25 16 OCEAN MAGIC 29 Present your clients with a shower product that will keep them glowing all summer long! The Sea Spa Glow Natural Exfoliator with Dead Sea Salts from Repêchage is loaded with salt minerals that deliver a full spectrum of beauty delivering elements. The pure luxury product is formulated with rare essential oils and plant extracts that leave behind glowing skin.com • Page 61 .com 12 REFRESHINGLY SOOTHING The refreshing Shea Butter and Mint Moisture Balm from Éminence Organics is a combination of organic avocado.LNEONLINE. open pores and slough away dead skin cells. The soothing moisture balm leaves behind soft skin.com FROM DRYNESS Biologique Recherche has created Huile Bénéfique. www. says the company.repechage.biologique-recherche. www. which contains added essential oils that are great for the skin! www.
com PROTECTION Ladyburd’s Acne Treatment 28 promises.LNEONLINE. which work together to reduce existing skin discoloration while preventing future hyperpigmentation.com 31 33 34 35 Page 62 • www. www.ladyburd. mattifying and paraben-free fluid.pcaskin.com 21 32 26 35 24 SkinCeuticals’ Sheer Physical 31 SPF32a UV Defense 50 is transparent. The sheer. daily moisture and broad spectrum physical UVA/UVB protection.skinceuticals. even coverage in a universal tint. www.com 13 11 14 12 15 19 24 29 34 20 25 30 35 11 14 16 21 26 31 17 22 27 32 16 18 21 23 26 28 31 33 11 12 15 18 17 19 20 22 23 24 25 28 27 29 30 33 13 32 34 35 14 13 11 14 12 15 20 25 12 15 16 21 26 31 17 22 2716 17 SMOOTH SUMMER SKIN 18 23 17 28 22 33 27 32 19 24 20 25 16 21 26 21 CLEAR 17 22 27 18 23 28 33 19 18 29 30 23 34 19 ZIT ZAPPER The revolutionary broadspectrum perfecting protection SPF 30 from PCA Skin® provides the skin with five melanogenesis inhibitors in addition to UV protection.com 18 SUBTLE SCREENING 13 Image Skincare’s Tinted Solar Defense Organic SPF 30 offers smooth.summer bare all 20 UNDO THE DAMAGE Remove any unwanted tan with an innovative formula from South Seas Skincare. The Uh Oh! Self Tan Remover is made from natural enzymes and microdermabrasion crystals to instantly smooth away unsightly results of sun exposure. Glycolic acidGel does exactly what its 30 29 exfoliates the skin while name glycerin and aloe moisturize and soothe. Witch hazel acts as an astringent to help control oil and licorice root extract reduces the appearance of redness. The powerful gel is perfect for oily and acne prone skin. It is enriched with essential vitamins and antioxidants that prevent free-radical damage. www.southseasskincare. silky formula spreads evenly. says the company.com Les Nouvelles Esthétiques & Spa • May 2010 . www.imageskincare. www. dries quickly and leaves behind no residue.
com 16 17 22 27 32 18 23 28 33 Rhonda 20 19 Allison’s Bronzed DN-Age Self-Tanner produces a natural and long lasting glow as it reverses the signs of sun damage and aging. Its key ingredient is cassia alata. www. Numb-IT also helps relieve itching associated with minor skin irritations.fallene. electrolysis and laser treatments.fakebake.smoothspaskincare. says the company.pfbvanish. The technology transports the active ingredients to deeper layers of the skin to result in a tan that is intense.11 14 12 15 23 UV FREE GLOW Fake Bake’s Airbrush Self-Tanning Spray is an exclusive formula with a high content of DHA and erythrulose. www.LNEONLINE.com 25 YOUTHFUL GLOW 21 24 25 26 29 30 13 26 RAPID RELIEF 31 34 113514 12 15 This summer stock your spa with PFB’s numbIT™. inflammation and rashes. a natural protective system that fights photo-aging and damage from free radicals and DNA induced by UV rays.com www. It is also used to enhance collagen production and reduce hyperpigmentation and age spots.RhondaAllison. The fast acting topical anesthetic gel is designed to take the sting out of hair removal.com 16 21 26 31 16 21 17 17 22 27 32 18 23 17 28 22 33 27 32 18 19 20 25 30 16 21 26 31 23 13 24 28 11 14 29 22 16 27 26 22 ENRICHED SHIELD Now you can offer your clients an elegant sun protection alternative 21 with the Solar Protection Formula 32 TIZO3 SPF 40. www. The tinted 31 formulation of iron and zinc oxides offers sheer and elegant 26 protection with a smooth and silky matte finish. www. strengthens it with the powerful witch hazel and protects it with the anti-infection benefits of tea tree oil.com • Page 63 May 2010 • Les Nouvelles Esthétiques & Spa . www. which bond with individual skin pigments.com 1335 33 15 34 12 11 14 19 20 12 15 24 25 19 20 18 29 30 23 24 34 35 28 24 EASE THE PAIN 29 33 34 25 30 35 17 22 27 32 31 The Trauma Drama Solution from Bikini Kitty is a healing spray that soothes skin with lavender. Use it after waxing services and offer to your clients as an optional add-on sale to use at home to strengthen delicate skin in waxing areas between treatments. It is great for pain relief from waxing. even and natural looking.
com 28 EYE-SCREEN 11 14 30 UV FREE GLOW Your sun shunning clients will love Fake Bake’s new Bronzy Babe Pressed Powder Soft Sheer Bronzer. lightweight RévoluSolaire30 Corrective contains ultra fine scattered actives that provide maximum protection against environmental aggressions and premature aging. www.francelaure. www.fakebake. while Centella asiatica has a firming and regenerating effect on overstretched areas.com 31 Page 64 • www.murad. and serves as a daily brightening skin regimen.13 summer bare all Stock your shelves with Murad’s Essential-C Eye Cream SPF 15. It has a light color that melts and blends with all skin tones to provide a sheer layer of naturally beautiful and protected skin.com 12 15 19 16 17 18 23 28 33 20 21 26 31 22 27 32 13 11 14 12 15 24 29 34 25 30 35 13 11 14 12 15 19 24 29 20 25 30 16 21 26 31 17 22 27 32 18 23 19 24 20 25 18 30 23 35 28 33 16 17 28 29 13 21 22 34 33 11 14 27 26 12 15 32 31 19 20 24 29 34 25 30 35 29 CAFFEINE FIX 16 21 26 PRIORI’s CoffeeBerry Natural Daily Protection SPF 25 creates optimum skin protection against the sun’s damaging UV rays.com 3431 LASTING LUMINOSITY 35 17 18 23 28 33 22 27 France Laure introduces its RévoluSolaire30 Corrective in a genuine cream to powder compact with a perfect color balance of pigments that create an impeccably natural complexion. In addition to protecting and hydrating the delicate eye area.LNEONLINE. a luxurious powder that creates a beautiful and natural looking bronzy glow. says the company.com 32 Les Nouvelles Esthétiques & Spa • May 2010 . it restores youthful elasticity and firmness to the area and softens the appearance of lines and dark circles. where they tighten connective tissue.prioriskincare. The long lasting. They are wrapped around problem areas. www. www.com 27 SVELTE SHAPE-UP Try Klapp’s new Body Bandages from the company’s Alternative Medical product line for your summer slim-down services. www. says the company. It contains oil-control ingredients to prevent shine. Caffeine helps stimulate drainage and activates a fatsplitting enzyme to decompose fat.klapp-usa-shop.
www. The mask is designed to add texture and viscosity control to formulations and tighten skin. says the company. www. powder and sunscreen all in one.com May 2010 • Les Nouvelles Esthétiques & Spa www. SRGF-7 rejuvenates DNA/RNA by promoting the repair of damaged strands.janeiredale. and delivers a dramatic improvement of melasma.com 12 15 19 20 25 30 35 24 29 34 13 11 14 121315 31 2632 27 33 2834 31 32 16 21 26 16 31 21 26 31 33 17 22 27 17 32 22 27 32 33 CUTTING-EDGE 35 29 30 34 35 19 20 18 11 14 23 28 18 33 23 28 33 24 12 15 25 29 19 20 30 34 24 29 34 35 25 30 35 Osmosis introduces their cutting-edge Catalyst Skin Restoration Serum with SRGF-7 (Skin Repair Growth Factor). The powerful mask detoxifies skin and encourages cell renewal while anti-inflammatory properties even skin tone and botanicals leave a silky smooth feel.com 21 18 16 17 26 21 22 23 16 17 31 28 27 26 21 22 11 17 12 22 19 27 18 24 32 29 23 13 18 15 11 14 23 20 15 12 28 25 19 20 33 30 24 25 Phyto-C’s Pro-Heal Serum provides antioxidant protection from UV damage by increasing cellular integrity and facilitating collagen production to diminish fine lines and wrinkles.phytocskincare. age spots.osmosisskincare. www.com • Page 65 . It creates a soft focus effect diffusing the appearance of fine lines. redness or broken capillaries. promote elasticity. It comes in 24 shades to suit every possible skin tone. stimulating collagen production and regulating pigment production.com 13 14 16 32 PRETTY PROTECTION The PurePressed Base from jane iredale is a non-comedogenic base that functions as a concealer.LNEONLINE. a contributing factor to skin aging. even tone and smoothen the skin while reducing symptoms and conditions of rosacea and acne. foundation. and provides a matte finish. www. UV damage.bio-therapeutic. pores and wrinkles. The serum works to reduce cellular inflammation.13 34 SUMMER RENEWAL 35 SUN11 14 RECOVERY Refresh skin with the bT-Infusion™ Seaweed Masque from Bio-Therapeutic.
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blistering or lesions. good reading material and a healthy fear of the tiny terrors that lurk beneath the surface! n Nadine Toriello is the owner of All About You Day Spa in Key West. gearing up to enjoy their day. and can become trapped between the bathing suit and the skin or compressed in crevices like the armpit.com/Joe Lena ARM WEATHER IS FINALLY here and the beach beckons! Spa goers sporting cute swimsuits are slathered in sunblock. coasts. There are some products. These larvae are found year-round in the warm waters of the Gulf of Mexico. when a rash appears on the victim. Do not put the swimsuit back on until it has been properly laundered with detergent and dried. We can all enjoy the summer months on the beach. that are designed to repel the jellyfish larvae and prevent the stingers from attaching to the skin. most commonly in children. remove their swimsuit and shower thoroughly. we should not do any services on clients who have been stung until the affected skin has healed. but tend to be concentrated in areas covered by a swimsuit. If someone thinks they have been exposed to the larvae. such as Safe Sea. remove their swimsuit and shower thoroughly. chills. South America and the Caribbean.LNEONLINE. Do not rinse with fresh water while still in the swimsuit! Any stinging cells still in the fibers of the bathing suit may release more venom. as large numbers of larvae often become trapped between the fabric and the skin. and last anywhere from two days to two weeks. Florida. Symptoms may not appear for up to six hours after exposure to the larvae. but can do their damage from April to August along both U. but remember to bring the sunblock. As estheticians. Bikini waxing must wait until the client is healed and there are no signs of swelling. they should get out of the water immediately. but rather microscopic larvae of the thimble jellyfish and other ocean stingers commonly known as “sea lice.” (True sea lice are actually marine parasites that only affect fish. Common symptoms of a sea lice attack may include an intensely itchy red rash with small blisters and swelling of the skin. Rashes and blisters from the stings may be very painful. never suspecting that a vicious predator lurks beneath the waves ready to attack. Severe reactions may include fever.spa|tiny terrors By Nadine Toriello W photo: ©iStockphoto. www.com • Page 67 . It starts off as a perfect afternoon of fun in the sun until they eventually wade into the ocean. nausea and vomiting. and could result in a serious infection due to repeated scratching. Hydrocortisone cream and oral antihistamines such as Benadryl may help to relieve the itching. May 2010 • Les Nouvelles Esthétiques & Spa If someone thinks they have been exposed to the larvae. licensed body wrap specialist and a CEU provider in Florida. Vinegar and meat tenderizer are common home remedies to relieve the itching and burning from sea lice. No. She is also an esthetician.S.) These so-called sea lice are sometimes half a millimeter in length or smaller. they should get out of the water immediately.” They can be seen by the naked eye but become almost invisible in the water. headaches. so they can only be detected after the damage has been done. causing the stinging cells (called nematocysts) to react. the predator is not Jaws. These lesions can appear anywhere on the body. sunglasses. The larvae may cluster in high concentrations called “clouds” or “blooms.
GA. “I ask my client why they want a consultation from me and what results are they expecting. “I assess how committed they are and then create a program tailored to meet their needs. 90 percent of women are affected by morale busting cellulite. Five-step cellulite revitalizing program 1.” You may want to ask some of the following questions during your initial assessment: • How do you feel about having cellulite? • How uncomfortable.LNEONLINE. one of the primary components in a successful cellulite program is to create a trusting. Your research and professional recommendations to your clients can help them to remedy these unsightly dimples and be extremely helpful to their self-esteem struggles. While there is no magic pill or miracle cream to banish the bumps. The majority of women who try to make a change by following the program recommendations get results.BY JERI ROSS photo: ©2010 Jupiterimages Corporation M ANY CLIENTS CONFESS THAT CELlulite can and does sabotage their self-esteem. a licensed massage/body therapist practicing at Institut’ DERMed in Atlanta.” she explains. non-judgemental relationship with female clients that enables them to feel safe to openly talk about their bodies and how cellulite impacts their life. there is hope in a complete holistic approach to the problem. Cellulite is the stubborn fat caught between bands of connective tissue that creates a lumpy appearance on the hips. buttocks and thighs of most women. In fact. tender or painful is it? • What actions would you consider taking to reduce your cellulite? • What kind of results do you want from the cellulite program? SABOTEUR Page 68 • www.com SELF-ESTEEM THE INCENTIVE FOR ADOPTING A HEALTHIER LIFESTYLE Les Nouvelles Esthétiques & Spa • May 2010 . Professional relationships: Trust creates compliance. According to Jenny Norris.
Programs that include stimulating circulation. the female hormone. 4 continues www.” “I will make it to all of my spa appointments. Exfoliation also promotes the skin’s receptivity for better penetration of active ingredients in therapeutic cellulite products. endermologie (motorized suction/rolling).LNEONLINE.com • Page 69 . building a healthy skin barrier and reducing the size and number of fat cells have a good track record for diminishing cellulite. detoxification and improvement in skin texture. ask her to write down positive body image affirmations as part of her treatment plan. Your client sees you once or twice a week for just one hour during her cellulite program. tighten the skin. radiofrequency. • As we age. Non-surgical methods include but are not limited to: manual lymphatic drainage. Studies have shown that stress can be a trigger for cellulite. Many women view their body as an enemy that they dislike or even hate because it does not fit the mold of how she has been programmed to think it should look in order to be attractive to others. especially for long term results. Compliance with using home care products starts in the treatment room. there are multiple modalities that have proven to be effective for reducing its appearance. There is no permanent cure for cellulite. Clinical benefits include exfoliation. stress.” “I can have the smooth legs I want so I feel better wearing shorts. Some examples are: “I love my body!” “I can do my 30 minute walk four times a week. 3. ask her to write down positive body image affirmations as part of her treatment plan. The simple explanation for why women develop cellulite revolves around these main factors: • The female skin structure is made up of chambers that trap fat cells. In other words. promote lipolysis or fat burning and stimulate production of collagen and elastin. Keep a brochure that explains the cause of cellulite so the client understands what she can do to reduce it and prevent it from getting worse. which weakens the dermis and causes fat pockets to protrude upward and make cellulite more noticeable. consuming junk foods with little to no nutritional value. she will be encouraged to adopt even more healthy practices. mesotherapy. revitalize.—it all matters when it comes to cellulite. Client education: Information is power. In today’s world of cellulite programs. Home care: Transforming the ritual into a lifestyle. A positive attitude matters. Evidence supports the theory that what you think is what you create.” “I will use my products at home and drink more water. which signals the body to store fat. and a spa treatment creates the time. A fundamental benefit to coming to a spa or clinic for a series of cellulite treatments is stress reduction. Spa treatments: A body in good hands. micro-current and infrared light. 5. May 2010 • Les Nouvelles Esthétiques & Spa 4. detoxification. It needs to be cultivated and included in any cellulite program. Your job is to provide her with an easy to implement and consistent home care program that includes using clinical cellulite products on a daily basis. etc. which is one reason that women have cellulite and men do not. Women are known to be the gender that always takes care of others. The latter is designed to increase lymphatic drainage and superficial blood flow. lack of exercise. exercise. Dislike for one’s body results in a discontent that almost always leads back to the same shape she is trying to avoid. Stress increases levels of cortisol. During your initial consultation with your client. so behaviors adopted to address the condition are really habits that need to be followed for a lifetime. carboxitherapy.” When your client starts doing healthy things for herself and sees results. Positive body image: You are what you think. collagen and elastin bundles break down. ultrasound. • Estrogen. It is a wise idea to use the products you are recommending in the treatments you provide to create a professional value for their importance in a daily home care regime. which means that she is on her own most of the time. increases fat storage in women. During your initial consultation with your client.spa 2. space and solitude for a woman to relax and have her own needs taken care of. Cellulite treatment wraps can restore. rejuvenate and relax the body and provide a sense of renewed energy. a healthy diet and increased water intake. and the lifestyle changes made must endure over time.
a naturally occurring sugar found in fruits and vegetables. juniper berry. they must address multiple pathological changes. Annette Richardson. rosemary. Exercise: When you work out. managing director of One Medical Group in Newport Beach. offers the following suggestion to her Synergie clients: “Carry a water bottle that contains all of the water you need to drink in a day to take the guess work out of it. M.spa|self-esteem saboteur Body Smoothie protein shake: In a blender. You can suggest these as replacements for coffee. alpha lipoic acid.” Her formula for figuring out how much her clients should drink is based on weight. she needs to drink 60 ounces a day. plant proteins and even a phytohormone from soy milk that helps balance estrogens in the female body.LNEONLINE.. According to Gustavo Leibaschoff. mix the following ingredients: 1 banana 1/4 cup frozen berries 2 cups unsweetened soymilk 1/2 cup raw. it is important to understand water’s role in a healthy lifestyle. A woman needs to drink half of her weight in ounces daily. sugar and trans fats. And even when you stop. Green tea and yerbe mate stimulate metabolism.com photo: © Kineticimagery/Dreamstime.D. Exercise even boosts the continues Les Nouvelles Esthétiques & Spa • May 2010 Page 70 • www. healthy fats and lean proteins. To address cellulite. while one pound of muscle burns 35 calories per hour. so you continue burning calories six to ten percent faster for up to 12 hours. Nutrition: Most of your female clients know which foods are good for them and which are not. matrixyl peptides. cinnamon leaf) and skin renewal (wild yam extract. Eating organic foods does not bring any extra toxins into the body. enzymes. glycolic acid. The more effective products also contain liposomes to assist with active ingredient penetration to subdermal layers of the skin. Five times as much blood flows through your arteries and veins when you work out as when you rest. which is also helpful. The Body Smoothie is a delicious and low calorie treat that is perfect for a firm summer physique. For example. a diet needs to be based around fresh produce. acetyl carnitine. Avoid processed foods. Hydration: Water enables nearly every part of the human body to function efficiently. In order for topical products to improve the condition of cellulite. It is absorbed slowly by the body. and that blood is packed with oxygen and nutrients. Look for products with these ingredients to stimulate circulation and increase micro vascular flow (sea minerals. CA. In addition. organic sunflower seeds 1 tbsp fish oil 2 tbsp non-gmo soy or whey protein The Body Smoothie is a delicious and low calorie treat that is perfect for a firm summer physique. creating a steady blood glucose level. guarana seed extract and caffeine). niacin. Look for foods sweetened with xylitol. if she weighs 120 pounds.com . Considering that almost two thirds of our bodies are made up of water. you burn 15 times as many calories as you do when you are sitting still. lymphatic drainage (essential oils of geranium. exercise stimulates circulation. Fat does not burn any calories. your metabolic rate is increased. minerals. It enhances energy and supports a cellulite-free body by providing fiber and many other essential vitamins. antioxidants. essential fatty acids). such as those containing white flour. cosmeceutical cellulite products are reported to accelerate and help maintain non-surgical and surgical based treatment results when used for home care. You also lose weight when you gain muscle mass. anti-inflammatories.
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jog or do any other form of exercise you agree to do together. courtesy of Institut’ DERMed As the trusted professional.com. you can make a difference in bringing that body ecology back into natural balance. especially in modern times with incessant demands. The Cellulite Five-Step Revitalizing Program is a useful guide for creating physical beauty and health that lasts a lifetime for the women that have the privilege of being your client. n Jeri Ross is president and CEO of LJR. and creator of CelluliteRx™ products. Conclusion Everything in life has a balance. In 2006 she joined her sister. and it is easy to understand how exercise works to effectively reduce cellulite.com. The best plans include both cardio and strength training at least four times each week. lymph flow that enhances detoxification of the body. or contact her at jeri@idermedody.LNEONLINE. Your knowledge. visit www.idermed.” someone with whom you make a mutual commitment to meet at the gym. Put all of this together. Say you saw it in LNE & Spa and circle #318 on reader service card Page 72 • www. www. As the trusted professional. The female body showcases how intricate biological systems can easily get thrown off. you can make a difference in bringing that body ecology back into natural balance.celluliterxworks. dedication and caring for your clients’ cellulite issues changes lives for the better. Lyn Ross. Inc. to contribute her research skills to wards the development of advanced cosmeceutical skin and body care formulations.com Les Nouvelles Esthétiques & Spa • May 2010 . owner of Institut’ DERMed.com. One of the most successful ways to stay with an exercise plan is to have a “body buddy.spa|self-esteem saboteur Institut’ DERMed cellulite treatment. take a walk. For more information.
such as Red Clover. The phytoestrogen products of ilike effectively treat the source of these symptoms with organically grown herbs. Learn more about the symptoms and treatments of hormonal imbalances by contacting ilike organic skin care and make it a day she won’t forget! Discover the difference between real pulps and extract… and let your skin decide! BDIH certiﬁed. one of the primary sources of skin problems for menopausal and perimenopausal women – an estimated 40 million American mothers – resulting in breakouts. 1•888•290•6238 www. paraben free. Yucca and stimulating Hungarian Paprika. Hop.com Say you saw it in LNE & Spa and circle #274 on reader service card . lack of elasticity and premature aging.szepelet.Mother Nature for Moms This Mother’s Day ilike organic skin care offers potent treatments that target hormonal imbalances. Flaxseed. all natural.
com Say you saw it in LNE & Spa and circle #321 Int. Lint & Odor Free Radiant Gloves & Socks for 2010 NEW Olive Size: 63”W x 35”L lined with a polymer gel with vitamins and nutrients Outside: 92% Cotton 8% Spandex Microfiber Deluxe Spa Wrap w/Microban® Antibacterial Protection Available Sizes: Regular: 58”W x 35”L XLarge: 72”W x 35”L Drawstring & Stopper Use 20 minutes with or without lotion for extra intensive treatment. Congress of Esthetics May 16-17.com . www.microfiber@gmail. TX Booth #607 Tel: 626-285-8548 • Toll Free: 877-285-8548 Online Shop: shop. Super Absorbent.com • Email: hollywoodface. Use up to 40 times! Non-Skid Pink Olive Sand Pamper Dry. Calloused Skin White Camel Hollywood Face Inc.hollywoodface. 2010 Arlington.Totally New Lush Microfiber w/ AEGIS Antibacterial Protection ® Microfiber Snap-On Wrap w/Microban® Antibacterial Protection One Size Fits All Fully Adjustable to Open in Any Direction 4” x 4” 8” x 8” 12” x 12” 16” x 27” 28” x 50” Pink Available Sizes: 36” x 76” Bath Sheet 58” x 85” Blanket White Sand White Pink Lilac Sand Olive Cocoa Camel Velvety Soft.hollywoodface.
watercress is chock full of essential vitamins and minerals including calcium. It supports detoxification and is used for treating chronic skin diseases such as eczema and psoriasis. Originally from Europe and now grown throughout Western Asia.LNEONLINE. phosphorus. figwort echinacea The treatments that were once popular for skin renewal during the holidays and seasonal changes are now becoming part of the routine spa experience among a growing number of clients. and it’s no wonder! Wraps. Such wraps are formulated to stay moist and retain their creamy texture. It is applied topically to alleviate itching. and seasonal changes are now becoming part of the routine spa experience among a growing number of clients. Watercress is a perennial aquatic herb with many valuable properties. It also contains micronutrients that work in tandem with antioxidants to combat cancer breeding free radicals in the body. The medicinal herb. abscesses and wounds. resulting in considerable savings in water usage in comparison to wet room treatments. They generally remove easily with a warm. burns. The good news is that the increased demand for wraps is supported by a new generation of offerings that make it possible to perform treatments that are traditionally carried out in a wet room in a dry environment. as well as other infections. as well as aid in circulation and cleanse the body of toxins. continues www. and is believed to boost the immune system. Figwort has historically been used in both Western and Eastern medicinal traditions. is most notably used as a blood purifier that clears the bloodstream of toxins. It is massaged into the skin as a hydrating and soothing product that saves time. acne and psoriasis. echinacea has been used to prevent colds and the flu. work to hydrate. iron. tighten and tone the skin. It is highly regarded for its skin healing properties. magnesium. Burdock. B1.com/Zorani . Burdock has been used for centuries to improve a variety of medical conditions and improve skin health. which date back thousands of years to ancient Egypt.com • Page 75 photo: ©iStockphoto. potassium. sodium. vitamins A and C. B2 and niacin. It is also used as a diuretic and topical remedy for skin problems including eczema.by Jean Shea spa|botanical wrap-up treatments that heal and hydrate S PAS ARE REPORTING A growing demand for wraps. Figwort also has stress-relieving properties. native to Europe and Northern Asia and now widespread in the United States. Traditionally. water and money. Another recent wrap to come to market is in the form of a balm. Echinacea is a flowering plant grown in North America and Europe that is used in wraps for its healing and regenerative properties. which does not even require reMay 2010 • Les Nouvelles Esthétiques & Spa and watercress are some of the more popular herbs added to wraps to treat various skin and medical conditions. and has been used for minor skin wounds and inflammation. The treatments that were once popular for skin renewal during the holidays moval. Botanical healing wraps Enhanced with a host of active botanicals. damp cloth. echinacea. these new wraps provide a range of healing and skin rejuvenating benefits.
com/Shutterworx .spa|botanical wrap up With all the healing properties they offer. which promotes healthy hair and skin. When used as part of a full body treatment with scrubs to cleanse. it is easy to understand why clients are so enthusiastic about wraps. a manufacturer of professional massage oils. n Jean Shea is the founder and CEO of BIOTONE. With all the healing properties they provide. Watercress has been used throughout history as a “spring cleaning herb” for purifying the blood and toning the entire system. She founded the company in 1980 and continues to be in volved in the development of the company’s formulas. lotions. the skin experiences a healing wake up call. it is easy to understand why clients are so enthusiastic about wraps.LNEONLINE. creams. gels and body treatment lines. tone and exfoliate. Say you saw it in LNE & Spa and circle #149 on reader service card Page 76 • www.com Les Nouvelles Esthétiques & Spa • May 2010 photo: ©iStockphoto. Its high sulfur content purifies the blood and aids in cell building.
master esthetic instructor. The following is a compilation of tips and suggestions from estheticians. you can point out the treatment. The difference? Learn how to track your statistics so you know what you are doing and what can be improved upon. Eva’s Esthetics 6 2 3 “In life we’re always told: ‘Don’t sweat the small stuff. Repêchage Skin Care “Marketing from the treatment room: Many professionals do not have the menu in the room even though it’s a great marketing tool. Global Beauty Skin Care 1 top: ©iStockphoto. instruct your receptionist to ask. By having the menu. bottom: ©iStockphoto. Massage increases the penetration efficacy and provides more control of your application.both being educated in what you are doing and educating your clients.LNEONLINE.” Lori Nestore. esthetician and educa tor. Be sure to train your receptionist to enthusiastically describe the add-on service and know the price. do the following: With every appointment you are setting always ask: ‘Would you like to include the ___________service with that?’ For example.com/ Don Bayley. it’s the details that impress your clientele. Just make the offer and watch your sales grow. you should respond with.. ‘Did you want to include an eye brow arch 7 “When applying a gel peeling formula. 4 “Have your treatment room so organized that you could work blindfolded.” Lydia Sarafati.” Ellen Clark. Glymed Skin Care continues www. spa owners and industry experts to help you better manage your business. Upon completing the treatment you can promote other treatments that will benefit your clients.’ But when it comes to running a spa. Dori Soukup. Florida or lash tinting with that?’ When a customer calls to book a massage. there has to be action! Unfortunately.com • Page 77 . always introduce an upsell a la cart option that can be added to every service you offer. Have everything you need ready and within reach.com/ Luca Monaco “Take 30 minutes a day to work on your business instead of in it.” Janine Cimino. Skin Science Institute May 2010 • Les Nouvelles Esthétiques & Spa 5 “To improve your sales immediately. so all your energies are focused on your client..” Nanette Downer.by Denise R. avoid application with a brush and use your fingertips to massage concentrating on the areas of the skin that require the most attention. Fuller spa| 25 expert tips suggestions for the treatment room and solutions for the spa owner IN ORDER FOR ANY KIND OF IMprovement to take place in a spa. ‘Did you want to include the dry brushing with that? It enhances the experience. InSparation Management “The key to improving your treatments is education. West Palm Beach.” Christine Heathman. in many cases the people that should be taking action have no idea where to begin— or they may not even recognize the existence of a problem.’ Always. when a customer books a facial. These simple tips can give you ideas for realistic improvements and solutions to common problems. discuss its benefits and reserve it for their next visit.
1.experience the difference G SPA | HOTEL | FITNESS racious hospitality begins with a first impression.power the of appearance ..800.1408 spauniforms..com Say you saw it in LNE & Spa and circle #353 on reader service card .772.
CIDESCO Diplo mat. steamer. owner of Mack Software Solutions in Plano. The esthetician becomes their resource for everything. but more importantly. Director of Product Development and Education and author of Techniques & Protocols for the Medical Skin Care Clinic changes. TX 16 9 “During the closing consultation.” When you receive your magazine subscriptions.. Not only does the room look uncontinues www. they never know what they’ll find. Southwest Insitute of Natural Aesthetics instructor. The surgical scrub makes sure to put the instruments in their proper place for their timing in the procedure.” Ben Johnson. just as we should line up our products and implements: cleanser. esthetician and spa owner in New Castle. go through them and clip out articles that you would like to read later. so I try to make it about them. Make sure all treatment rooms are spotless and all products are properly labeled and wiped down. massage oil/cream and treatment mask. when they open our email. AZ 17 13 “While you may go in and out of a treatment room all day. aroma and touch but most importantly the power of your heartfelt intention. FL 15 “Being that business. but to evaluate your response to an ever changing marketplace.” Melanie Sachs. M. service. Phoenix. close.” Toby Heisey. voice. rebooking and follow up contact.” Lori Guelff. extractor. make the room.LNEONLINE. CST. it builds complete trust in your knowledge and skills. use the next 30 days to evaluate not what you have. I often recommend having a friend or colleague secret shop the business from appointment. Does the space lend to feeling welcome? Is it clean? Does everyone on the team greet you in a friendly and professional manner? Do they introduce themselves? If it is a new customer or patient. Rye. enzyme. President and CEO of Catherine HInds Institute of Esthetics 10 photo: ©iStockphoto. This builds loyalty. PA 18 “Have the treatment table dressed for a walk-in. NH 12 “Remember once the client closes their eyes. You’ll never be with out something to read!” Dave Waggoner.“ Julie Mack. Carry this file with you as you travel. this is your client’s first time.spa|25 expert tips 8 “Be organized and think ahead! Have everything available that you will need for the scheduled appointment sanitized and placed in an easyto-get at place. Think of your treatment room like an operating room. This way.” Robert Sachs. Keep it handy and pull out an article to read when you have minute. like life. Do not leave it undone while on a break. all of the other five senses are heightened.com/Neustockimages “Make a file folder marked “Articles to read.com • Page 79 .” Laura L. Incorporating this daily act with each client is certain to bring in future business. esthetician and owner of The Studio of Health and Beauty in Sebring. It is not uncommon that potential clients will be getting a spa tour. Don’t forget about articles on the web. Osmosis Skin Care 14 11 “Our spa marketing emails are not always about the ‘promo. meet and greet. As they surrender to your hands. Hinds. do they get a tour of the space so they know where everything is located and other services available?” AN G. You’ll be surprised at how fast they will accumulate. is 10 percent the hand you are dealt and 90 percent how you respond to it. your presence and your touch as inviting and caring as possible. director of the Institute of Skin Science.’ but also about topics of interest for wellness or heart healthy and simple lifestyle May 2010 • Les Nouvelles Esthétiques & Spa “Order nice linen thank you cards and put your business logo on the front and inside with a scripted note to them thanking them for visiting the spa and offer a $10 discount on their next appointment. Diamond Way Ayurveda “The most successful estheticians are the ones who spend a lot of time understanding the many ingredients. This folder then becomes your reading list. Pay attention to the ambiance created by music. Diamond Way Ayurveda “Clean the spa/salon office of all clutter.D. and the therapy room may be the only one vacant to show. Root. tell your customer that you are still accepting new clients and that any referrals she could send your way would be greatly appreciated. Asking for new business with the implication that you might not have availability in the future creates a buzz around town. People don’t always want to hear about us.” Mary LaDuke Turner. unnecessary papers or furniture. strategies and modalities that are available on the market so that their clients feel like they can always count on an educated opinion.
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TX “Paraffin masks are excellent but many shy away from working with them due to the mess. benefits and tips for home care by creating literature and using article reprints as supplementary support material. It is quick and does not make a mess. I apply massage oil and perform the face. CIDESCO Diplomat. beauty thera pist and editorinchief of Les Nouvelles Esthétiques & Spa. dip them vertically into the paraffin. equipment that is not properly maintained. Virginia Beach. Keep it clean at all times. I follow up with a handwritten card thanking them for their patronage.com 24 20 “When performing extractions.“ Janet McCormick. Dallas. esthetician.com/Kadir Barcin 21 “Use educational marketing to help your clients understand the treatment. and stay focused. This could be everything from unexpected (or expectable) weather conditions. but the steam and the massage have stimulated heat into the skin. award winning salon owner 19 “After every client’s visit. VA 22 Can One Ingredient? Heal Melasma Heal Rosacea Heal Actinic Keratosis Shrink Facial Capillaries Generate Perfect Collagen “Believe in yourself.” Millie Haynam. They love it!” Gigi Walentiny.LNEONLINE. esthetician and educa tional marketing consultant for the skin care industry n Denise R.“ David Suzuki. stant feedback from— both good and bad. my daughter actually. Now the skin is not only moist. RN.” Austine Mah.com • Page 81 . LME Blue Willow Skin Care. certified body wrapping instructor for the state of Florida. that I can try new techniques on and get inMay 2010 • Les Nouvelles Esthétiques & Spa www. Afterwards. Fuller is a licensed estheti cian. patent-pending approach to the skin 23 “Plan for the unexpected.spa|25 expert tips appealing. I steam first (with a serum and moisturizer on the skin). author. which helps to soften the blackheads in the skin. neck and shoulder massage. Frostproof.” Elizabeth A. Say you saw it in LNE & Spa and circle #111 “It is critical to continue to get services for yourself to stay current with your techniques and trends. uncontrolled power cords and client accidents. Contact Fuller at denise@LNEONLINE.com. so extracting after massage is easy. A simple solution is to cut paper towels in oneand-a-half inch strips. Anything is possible if you are willing to invest the time and diligence to make it happen. Look for things that could go wrong and take preventative steps to minimize the possibility. and enclose a professionally printed card for 10 percent off their next service. How could you ever know how something feels for yourself? I also have a special client. allow them to drip.” Judy Culp. FL 25 photo: ©iStockphoto. it is unsanitary and the guest will be very disappointed in the spa presentation. OR Call 877-777-2305 OsmosisSkincare. Mastery and success is a decision. trust your instincts. Edwards. a division of Cengage Learning. Constantly learning and growing my skills is key. president of BioTherapeutic SRGF-7TM The Greatest Ingredient in Skincare History Osmosis offers all natural & USDA Organic products that are free of ALL irritants & remarkably effective for EVERY skin condition in a revolutionary. then press onto the face. dean of students at the NW Esthetics School in Eugene. MS. I get facials when I travel and everyone always extracts after steam and they end up marking my skin. speaker. esthetician and editorial assistant for Milady’s. Bottom line: Extract post-steam and post-massage!” Renee Rouleau.
You have now created the perfect opportunity for infection to spread in your spa. During the waiting period. pedicures. much like choosing to send a text while driving. The purchase of an autoclave is a very wise investment. You start to prepare as usual for your first client. Some states have updated. or are in the process of updating. A client arrives without an appointment. manicures. you do a visual check of the area to be waxed. bacteria. Replace it with fresh solution whenever floating debris or cloudiness is apparent. sit in sweaty lounge chairs and use each other’s towels at the beach—unknowingly transferring bacteria and disease. SCENARIO 4 In order to save money. The skin looks fine. you decide to change your disinfectant less frequently and use disposable items more than once. When we place safety at the bottom of our priority list. You follow appropriate guidelines when necessary. regardless of whether or not it is required by law. When we visit a restaurant. These perpetrators do not discriminate. That is true when a poor decision is made behind the wheel and while performing a treatment at the spa. The sticky heat and humidity of summer create a perfect breeding ground for parasites. In this case. Consciously or unconsciously. That may result in everything from minor skin irritations to more serious illnesses or infection. You choose to ignore it and continue with the service. how dirty can they possibly get? Once again. So you decide to disinfect your brushes in the morning. Follow manufacturers’ guidelines and check with your state board. Foreign invaders can wreak havoc in the spa without our knowledge. 4 continues SCENARIO 2 Your spa is located in a beach town where swimsuits and bare feet are the norm—and your establishment is no exception. you forget that the brushes on your counter have not been cleaned. torn cuticles. Every time we get in our cars. which can serve as direct pathways for the spread of disease. regulations to include sterilization by autoclave of reusable implements. But do we ever really know what is going on in the kitchen? Is the food prepared with our health and safety in mind? Those brushes left on the counter are no more safe than the carelessly prepared food in the back of the restaurant! SCENARIO 1 In the heat of the summer. When the morning comes. a new client arrives for a bikini wax. along with the enforcement of using disposables one time only. Offer a substitute service and refer the client to a physician for treatment. You have read articles on the importance of wearing gloves and the danger of double dipping. moist areas such as underarms. namely methicillin-resistant staphylococcus aureus. However if we continue to take our eyes off the road—even for a second—something devastating could happen that ultimately jeopardizes both our safety and the safety of others. As you begin her pedicure. All services are risky. however. We may have paper cuts. SCENARIO 3 It has been a great day. After all. People are more carefree than usual during the summer months. we usually base our opinion on the look and feel of the establishment. as well as the safety of our coworkers and clients. skin and dark. eat in a restaurant or visit a spa we are placing our safety in someone else’s hands. packed with appointments and healthy retail sales. you have created a perfect breeding ground for disease. The above example is just one of those decisions that may seem inconsequential at the time it is made. you notice the beginning of athlete’s foot. They walk around barefoot. but now you are looking forward to the summer evening ahead. scratches and microscopic fissures invisible to the naked eye.com Les Nouvelles Esthétiques & Spa • May 2010 photo: Stockbyte/Getty Images . room. but we as providers can be affected as well.spa W HEN THE LAZY DAYS OF SUMMER arrive. a laid back attitude tends to come along for the ride. creating another perfect opportunity for infections to spread. Dirty disinfectant is ineffective. Documented cases of dreadful infections have been traced back to unsanitary conditions in salons and spas throughout the country. so you proceed with your favorite reusable metal applicator and no gloves. body treatments and facials. groin and inside of the nose. she strolls barefoot into your retail boutique. fungi and viruses. we put our own lives and the lives of others at risk on a daily basis. We have an obligation to advise our clients appropriately when we notice a possibly contagious condition. Experts say that even healthy people may be carriers. They find homes in blood.LNEONLINE. or MRSA. we compromise our health. If you do not leave now you will definitely hit traffic. particularly waxing. We would never consciously choose to dine in a dirty place. and you ask her to wait 10 minutes. Now not only has your pedicure station been contaminated—so has everywhere else. Not only are our clients at risk. hair salon and ladies BY SHERRY TAYLOR AND LINDA RAE Page 82 • www.
LNEONLINE.WHEN WE PLACE SAFETY AT THE BOTTOM OF OUR PRIORITY LIST. AS WELL AS THE SAFETY OF OUR COWORKERS AND CLIENTS.com • Page 83 . WE COMPROMISE OUR HEALTH. Beware of summer invaders guarding spa safety May 2010 • Les Nouvelles Esthétiques & Spa www.
Advertise your commitment to safety • Create and display a mission statement reflecting your dedication to safety. and is also the owner of a successful skin care and image consulting business. ever double dip—regardless of what you may read or hear. Have clients wear disposable slippers to prevent the spread of athlete’s foot. wearing gloves. Fort Lauderdale. etc. • Add your mission statement to your menu of services. fresh disinfectant. • • • • Page 84 • www. Diseases can spread. Disposable tools are to be used only once before being thrown away or given to the client. n Sherry Taylor currently serves as paramedical skin care in structor at Florida College of Natural Health. 6. make sure it is an OSHA-approved facility. licenses revoked and businesses lost. • Openly discuss the measures you take and encourage others in your salon or spa to do the same. FL. Everyone in the chain of command may be held accountable. Use an EPA registered. 5. the business we work so hard to build could be in jeopardy. including spa directors. Check individual state regulations and visit www. She was formerly an international educator for a major skin care line. (Check with your state board to see if an autoclave is mandatory. onetime use of disposables and following appropriate disinfection and sterilization guidelines are the golden rules in preventing the spread of infectious disease. etc. Thoroughly dry and store in a clean. warts. 2. Keep wax clean by covering wax pot when not in use and never. covered container away from pens. phones or other potentially contaminated items. Allow clients to see you wash your hands and prepare clean implements. hospital grade disinfectant. She has previously served as director of esthetician train ing and development for a national chain of medical spas. 4. We all love our pets.net. we need not worry. the results can be devastating. Wear gloves when giving services. • Encourage questions from your clients—and make sure you know the answers! • Take the opportunity to advertise your commitment to your clients’ well being in e-mail blasts. cleaning up and handling dirty linens.• • • • • • • • When we choose to treat everyone as potentially contagious (as stated by OSHA). managers and business owners. hefty fines levied. safe and healthy environment. Rinse implements. Nothing may ever happen.osha. • Hold an open house and invite the local media to attend. but if it does.gov for further information. but a spa is not the place for them. tweezers. ethical and moral obligation to uphold the laws and regulations that govern our industry. buffers and sponges. When safety and health issues are compromised and something serious does happen. Rinse and dry with paper towels. • Offer prospective clients a tour of your facility. 3. If an outside laundry service is used. Although we have a legal. • Advertise safety on your website. It is well worth the cost. The only exception should be pets belonging to disabled clients. By being aware of and taking action against these summer invaders. Require that appropriate clothing and shoes be worn by both clients and staff. That includes nail files. Fully immerse in clean. postcards and newsletters. They may be reached at info@TaylorRae. Linda Rae is the owner of Linda Rae Skin Care and the creator of a resultsoriented pre/post facial plastic surgery program. you are effectively ensuring the safety of your clients and employees. Follow strict controls for washing laundry on-site. • • • Utilize face masks and eye protection when applicable. Washing hands. Wash brushes with soap and water.) Follow appropriate disinfection procedures: 1. Keep clean towels in a closed cabinet or container. This summer. newspaper and radio station. Les Nouvelles Esthétiques & Spa • May 2010 Summer checklist • Purchase an autoclave to sterilize reusable implements such as comedone extractors. we should always strive to go above and beyond what is expected. Display hand sanitizer where the client can see it. give your clients the gift of knowing they can relax and enjoy their experiences in a clean. Have clients wash their hands prior to manicures.com photo: Image Source/Getty Images .LNEONLINE. and point out the specific safety measures you take that set you apart from others. Keep trash cans covered and empty them often to avoid overflow.
chromotherapy and vacuodermy.bio-therapeutic. Vital-Ultra reduces swelling and redefines the body outline. Bio-Therapeutic introduces the bt-view™.spa|news SLIM SOLUTION The Cellulite Rx Contour Body Wrap from Institut’ DERMed is the perfect service to slim and tone your clients for the beach this summer. making it perfect for a treatment room. With its unique combination of radiowave. infrared light.com QUALITY CLOSE-UP As part of the innovative redesign of the award-winning 2010 bt-GEAR™ line.edgesystem. lipotherm and lipolift are also applied in a three-step process including a wrap and massage procedure to exfoliate. with an enhanced high definition camera that is capable of magnifying the skin up to 200 times. www. says the company. The treatment is performed with a combination of products containing concentrated therapeutic active ingredients that diminish the appearance of cellulite. a liposome delivery system that enhances the penetration of skin firming ingredients. It includes a touchscreen design with built-in protocols.com • Page 85 . nanoLounge™ or retail floor. www. Clients should notice a loss in volume and a reduction of cellulite in desired areas after the first session.dectro.LNEONLINE. Cellulite Rx includes Quosome.com FABULOUS FUSION Resurface the skin with the HydraFacial MD® serum-based hydradermabrasion system from Edge Systems.net MORE NEWS May 2010 • Les Nouvelles Esthétiques & Spa www. The HydraFacial uses patented HydroPeel® tips to resurface the skin while simultaneously infusing powerful serums packed with antioxidants.com body. www. firm and tone. The bt-view can be used up to 20 feet away. according to the company.idermed. hyaluronic acid. The new piece of equipment is an ergonomic shape. www. peptide complex and acid peels. Glycolic acid. equipment and supply products SILHOUETTE DOWNSIZER Impress your clients with a high-tech solution to their cellulite with Dectro’s Vital-Ultra.
says the company. sage and wheat plant phytoceramides.futurefaceus. obtain clearances for each wavelength and receive clearances for multi-wavelength treatments for use on the face and body. www. The Lightwave Deluxe series is the first LED light therapy system to combine red. including the treatment of benign lesions. www.com RECORD TECHNOLOGY LTW Technologies has received five FDA clearances for its proprietary and unique multi-wavelength LED Lightwave therapy device. The formula works as a “skin care oil resin” that provides the benefits that spices can deliver to the mind.esthetiquesupply. lipid extracts. The texture of a cream and oil together make it possible to carry out a prolonged massage that is comfortable for both client and therapist. Made from the active properties of cream. www.mylightwave. the body milk leaves skin soft and velvety to the touch.spa|news SPICE THINGS UP! The Cinammon and Saffron Multi-Sensory Massage Formula is used in two treatments by Germaine de Capuccini. Keep the luscious Hydrating Body Milk from Future Face on your shelves throughout the year. The Lightwave Deluxe can be used to perform many services. says the company.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2010 . infrared and blue light therapy in one unit. milk and natural elements including quince extract. body and spirit.com Say you saw it in LNE & Spa and circle #229 on reader service card Page 86 • www. acne and wrinkles around the eye and the temporary relief of minor muscle and joint pains. says the company.com/us/ HYDRATE WITH MILK Add a luscious treat for parched and dry skin this summer.
Drumm has coauthored two marketing books.com. consider a professional hardcover photo book. Here are four inexpensive ways to keep business booming.com/Suprijono Suharjoto XPERIENCE LEARNING WITH a new sizzle that is helping spas thrive during these turbulent economic times. Simply turn your appointment reminder calls into introductory calls from the provider. give them a free treatment! By giving the patient a goal. www.S. you can potentially double the reach of your marketing efforts without increasing your costs. Add a similar concept to every page of your website. Establish a relationship with your clients before they even come in. you are turning each appointment into an investment towards a reward. please visit www. loyal relationship between the spa and customer. • Educate. microdermabrasion and chemical peels make great visuals and are exciting for clients to read about. What do these “marketing boot camps” entail? More importantly. Have the esthetician. With the help of everything from live music to personalized snacks. but if you really want to grab people’s attention as they sit in your waiting room. innovative seminar series are giving a pulse back to spas all over the nation.LNEONLINE. and also helps them to justify spending money.C. The small gesture makes a lasting impression. The provider can introduce themselves and let the patients know they are looking forward to meeting. Services like eyebrow waxing.A. and it can be the first step to creating a long. You can mark these by initialing or stamping them after each treatment or whenever a specific dollar amount has been spent. M. F.D. She is known for her creative and easyto implement strategies designed to de liver results. Thrive and Keys to Success: Marketing & Practice Management. physician’s assistant. A great new book that offers inexpensive tips to help your business get and stay busy is THRIVE: Pearls to Prosper in Any Economy by Steven Dayan. Maintain their loyalty! An easy way to get your phone ringing and your schedule booked is to encourage your existing customers to keep coming back. The loyalty card is an effective way to incentivize patients to return. everyone needs to carry out a strong marketing plan if they want to keep their business booming. Refer. Create an album that showcases before and after photos while describing your facial treatment options in detail. Once a client has enough signatures or stamps to fill the card. For more information. Esthetics is a visual industry where seeing is believing. A simple photo album works fine. nurse or even the physician block off 30 minutes on Fridays to call new patients scheduled for the following week. encouraging visitors to “email this page to a friend. specializes in the branding and promotion of cosmetic practices.” The effort has the added value of collecting email addresses of more prospective clients. Drumm E photo: ©iStockphoto. In the current economy.business|marketing boot camp By Tracy L. Retain. Did you know that you can generate new referrals without spending extra funds on promotions? Simply add the following sentence to all of your printed publicity: “Help us be green by sharing this with a friend. It is no secret that before and after photos can easily peak interest and generate excitement for the services you May 2010 • Les Nouvelles Esthétiques & Spa • • offer. They can also encourage first time patients to write down questions before their appointment to ensure that any concerns are covered during their consultation.ifmark. Give each client a “loyalty card” that accumulates points. n Tracy Drumm.com • Page 87 . how can their innovative concepts get your phones ringing and fill your schedule? Day long courses that have been sweeping the nation are showing attendees how to build their practices without breaking the bank.” By adding just one line to all brochures.. business cards or newsletters. vice president of IF Mar keting. • Pre-commit.
com Les Nouvelles Esthétiques & Spa • May 2010 photo: ©Edward Bock/Dreamstime.LNEONLINE.Page 88 • www.com .
The money I make is all mine —I do not have to give up half of my paycheck. In order to get everything done. leaving me the time I want and need to assist my clients in achieving optimal results. Estheticians need a great range of products to meet compatibility with all the various skin conditions and types. I continues www.LNEONLINE. I arrive an hour before opening time. and am able to best serve my clients. I also do the laundry each day. It is very easy to overspend. and am able to best serve my clients. I am in no hurry. and we are both happy. clean the office. I give her a monthly skin care treatment and in return she handles my bookkeeping business accounts. buy the flowers and schedule my own clients. eyelash and brow tinting. who is ready to perform a service with only a bottle of massage lotion. I took the plunge and opened my own skin care business. and help all my clients receive skin care that suits their budget so they leave feeling satisfied. We must choose our ingredients wisely while at the same time managing the cost. As estheticians. back bar supplies and so on. as the skin care industry is flooded with enticing new products and equipment all the time. After many years of learning all I could in the realm of medical skin care. wrinkles. safe and cozy atmosphere for my clients. Doing research and conversing with other estheticians and sales reps helps me to make wise choices on purchases. as well as hair waxing. we carry a lot of products. the joy of self-employment M Y EMPLOYMENT UNDER plastic surgeons and dermatologists was the most valuable educational experience I ever could have had to further my skills as a have to give up half of my paycheck. and we barter services with each other. I place orders before seeing my first client of the day and return calls between sessions. I am the skin care expert and the front desk girl. unlike a massage therapist. Maintaining a routine is essential for me. skin care practitioner.com • Page 89 . I can be me! I express myself fully. tone and texture can be very costly. It is a win-win arrangement. The big bonus for me is that I now have the freedom to do my own research and select the products I believe in without acquiring permission from anyone. fine lines. I now have more time to educate them on how to achieve the best results for their individual skin conditions. The money I make is all mine—I do not May 2010 • Les Nouvelles Esthétiques & Spa The challenges Bookkeeping is the biggest challenge for me. My taxes and purchases are always up to date. I balance out all the paperwork and make sure everything is in its proper place. Handling the front desk when I am alone can be challenging. write the checks. I place the skin care orders. Love all the hats! Being my own boss requires wearing many hats. makeup. I can be me! I express myself fully. As exciting as it is. The task entails making sure every transaction is correct and keeping track of all services and product sales. At the end of the day. We need to keep stock on our shelves in order to have a complete operation and give our clients enough choices.business by Marion Bodner business|spa owner’s corner going solo. take out the garbage. keeping up with the latest skin care equipment and products to help reduce age spots. I was lucky to find a business accountant that is perfect for me. I decide for myself what to charge for products and services. I wanted to create a private. Being in charge of my own scheduling is a joy. clients do not feel rushed and extra time is well spent on a productive one-on-one experience.
Attracting the best clients Where do we find our clientele? How do we acquire new clients and keep our existing ones coming back month after month? That part is easy for me. product or discount on their next visit to motivate them to spread the word about you. Using the latest communication technology modes in order to get your message out is extremely beneficial also. Sometimes I leave a special gift on the pillow when they arrive. relationship. She is a consultant for es theticians. Obtaining their cards at these events is also important so you are able to get in touch with them. attitude and warm smiles! Showing that you care and treating everyone as though they are family is what clients want and like. Attending wellness affairs and setting up a booth with your company information is a great way to generate business. The most important aspects of your business that keep clients coming back is your expertise.com Les Nouvelles Esthétiques & Spa • May 2010 photo: © Lotophagi/Dreamstime. They can see superior results from a skin care regimen and feel better about investing in their wellbeing. Contact her at marion@insideoutskin. n try to make the product assortment as simple as possible in order to keep the costs down. I always have business cards handy. and the extra touch shows your customers that you care. which I offer them without applying any pressure to schedule an appointment. and word-of-mouth is the best possible advertisement you can have.business|spa owner’s corner Growing a successful business involves ongoing activity. . I attend many networking events each month and aim to meet as many potential clients as possible. Can you tell that I love what I do? I adore my clients and I am able to design and orchestrate each and every day to be just the way I want it—the benefits are priceless! I have found that my passion truly lies in being my own boss through self-employment. My one minute elevator speech captures their attention and opens the door for more conversation.net. physical therapists. Give your clients a special treatment. I love to surprise and delight clients. Ninety percent of my business is based on selling treatment series. A skin analysis camera that captures one’s skin condition (at no cost) is a tool that provides visual illustration of exactly how your services can help them. It is a place to meet mothers who may want to help their teenagers with the skin issues this age group faces. The ladies’ locker room at the gym is a good place to stir up conversation about skin care. I attend several networking events each month and aim to meet as many potential clients as possible. nurses and doctors in the use of ELR. The feeling cannot be beat.com Marion Bodner is a li censed clinical estheti cian and certified prac titioner in Energy Light Rejuvenation (ELR). honesty. as a more affordable service price appeals to many of my clients. Network and nurture Growing a successful business involves ongoing activity.LNEONLINE. acupunctur ists. Everyone wants to look and feel great. I love the look on their faces and the joy I get from it. Page 90 • www.
Steareth – 20 – Palmitoyl Tetrapeptide-7 (Rigin). Acetyl Hexapeptide-3 (Argireline). Oxido Reductases-Soy Peptides-Hydrolyzed Rice Bran Extract (Regu-Age). Acetyl Octapeptide-3 (Snap-8).IngredIents: Water (Aqua). Glycerin-Butylene GlycolPalmitoyl Pentapeptide-4 (Matrixyl). Palmitoyl Tripeptide-3 (Syn-Coll). Macrocystis Pyrifera (Extract)-Hydrolyzed Wheat Protein-PVP. call DermaQuest today at 1-800-213-8100 or visit dermaquestinc...com Say you saw it in LNE & Spa and circle #261 on reader service card . Sodium Hyaluronate. *Actual Ingredients Peptide Mobilizer Formulated with 60% Peptides! Free samPle For more information about Peptide Mobilizer and to try a free sample. Hesperidin Methyl Chalcone-Steareth-20-Dipeptide2-Palmitoyl Tetrapeptide-7 (Eyeliss). Dipeptide Diaminobutyroyl Benzylamide Diacetate (Syn-Ake).
My youngest son. when every kid participates in camp activities and wants to be a part of Competition is not limited to any one sport. the children spend the day on the field participating in a series of baseball drills while the coaches closely observe their skills and vigorously write down player numbers in the hopes of negotiating the “ultimate” team at the end of the day. Educating your team on a merit based measurement and reward system creates positive internal competition and an environment where those who are committed not only excel. the team. Those participating in these activities all held a similar belief in competition. For the event. It exists in every part of the world and every aspect of our lives. business or country. our son was picked in the third round of drafts. thrive and progress are part of the human condition. merit based rewards and recognition for performance. while making it much easier for those who hardly work to prosper. Those who were selected as first and second round draft picks were chosen because they practiced the longest and hardest— and as a result they performed the best. The basic instinct to survive.com photo: © Nolte Lourens/Dreamstime.com . You see the rivalry each year in the early days of summer. Although some may conveniently believe in this concept as it applies to their financial situation. After continues Rivalry is instinctual Why shouldn’t we believe in competition? What is wrong with striving to achieve something you desire as long as you are willing to work for it? Page 92 • www. THE drive to compete pushes people and makes them strive to be better. is no exception. He recently participated in his first minor league baseball draft. It is essential to the survival of our species. No parent will argue about that. who is eight years old.LNEONLINE.by David Suzuki business|biz smart merit based skin care C OMPETITION IS GOOD. none of the parents of the children who were participating in the game that day believed in that idea on the baseball field. they set examples. Level the playing field? Many believe that there should be a bigger attempt to “level the playing field” by making it more difficult for those who work hard to succeed. At the end of the day.
com • Page 93 .LNEONLINE.May 2010 • Les Nouvelles Esthétiques & Spa www.
serve as the bridge to active client participation. contribute and sacrifice if the fruits of their labor were not realized. advance our skills or better ourselves in some way. these traditional categories are only part of the equation. The elimination or obstruction of competition is damaging businesses. How would kids prepare and perform for baseball drafts if their skill and commitment level went unnoticed and did not seem to matter to anyone? How would a child perform in school if it did not matter what grade they earned? And how hard would a Business as usual Many business models have delineations of remuneration based upon traditional categories ranging from seniority.LNEONLINE. and in many cases have very little to do with a team member’s value to the business. he heard the news. and just as importantly. and I believe him. you are quickly able to find individuals who have similar parameters of seniority and job responsibilities and have salaries within 10 percent of one another. most of which make sense and should be taken into consideration when considering your pay scale structure. member of society work. however. He was proud of his achievement and inspired by his competition. inspires us to keep striving to achieve more. job title and responsibility. However.business|biz smart These tools are extremely helpful in confirming what we understand the skin condition to be. Remember. families and many individuals who dream of success. but rather denied and redistributed to those who made no contributions or sacrifices? Embracing competition Competition is good. education level. motivates us to stay in check. If you analyze any company. he insisted that he would be a first round draft pick the following year.com photo courtesy of Bio-Therapeutic . that any rivalry can only be classified as competition if there is a merit based reward. yet have completely different levels Les Nouvelles Esthétiques & Spa • May 2010 Page 94 • www. It keeps us on our toes.
Although today’s conMay 2010 • Les Nouvelles Esthétiques & Spa TOUCHE BEAUTY LLC Say you saw it in LNE & Spa and circle #243 www. it is also compact. Companies who function in this way are true diamonds in the rough. their attention to detail championed and their value to the company rewarded. however. and intuition of the skin therapist. regardless of whether they are restaurants. Although there seems to be an endless array of pricey and sophisticated analysis tools on the market today. Most well trained skin therapists can “wow” a customer with a great onetime facial. sumer is ready and willing to invest in their health and appearance. they are also hungry for information and feel the need to be an active participant in their skin care. it helps to achieve merit based skin care! of production and contribution to the business. what we do.LNEONLINE. what we can learn from technology is clearer and more precise information that helps us to provide more accurate prescriptions and treatments. What has not changed. Simply put.com • Page 95 . These tools are extremely helpful in confirming what we understand the skin condition to be. It is a genuine and organic product of competition. there are just some tasks that a computer will never be able to take care of as well as a human can. That is not to say that technology is not useful. they set examples and inspire other members of the team who are interested in doing the same. Tools of merit However. Some of the latest analysis technology available to the skin therapist is not only exciting and intriguing. However. It allows an individual’s commitment level to be realized. Merit based business model Merit based business models suggest that there is measurability for every aspect of each job description that can be monitored daily. want to achieve success personally and as a team and are there to serve their clients! Such energy and enthusiasm cannot be bought or redistributed. That is not to say that seniority and loyalty have no value. They require merit in the way of evidence and science to justify that the products and services they are purchasing are an effective and worthwhile investment. The people who make up these businesses genuinely like their jobs. scientifically sound and best of all—attainable. it is my opinion that the best analysis is performed and realized by the skin therapist as opposed to a computer. battery operated. serve as the bridge to active client participation. and can be recognized by customers immediately. Educating your team on a merit based measurement and reward system creates positive internal competition and an environment where those who are committed not only excel. and just as importantly. In short. experience. that is all it amounts to: a single facial. but it does mean that a 15 year veteran of a company who is absolutely worthless is just that—useless and a poor financial investment. hardware stores or spas. without a measurable plan and clear client objectives. weekly.business|biz smart It will improve their skin and meet their objectives and help us measure the progress that they are making toward their goals as time goes on. where we go and how we spend our money. They also help continues Merit based skin care Every aspect of society is constantly changing: the way we think. only that it should not be used to replace the knowledge. and skin care is one of them. is our insatiable desire to look and feel our best. monthly and annually.
Say you saw it in LNE & Spa and circle #273 .
writes for numerous industry publications and journals and conducts educational seminars and classes. merit based businesses are in demand. Blessings to all those who win by striving to improve and embracing competition. as they are the diamonds in the rough that are shining brighter and more resiliently now than ever before. In short. president of BioTherapeutic. and realize that it is the path we should all be following. Those of you who have worked hard and been rewarded accordingly are an inspiration to the rest of us to continue our diligence.com • Page 97 . it is crucial for us to understand the concept and function of the merit based business model..com Say you saw it in LNE & Spa and circle #111 www. May 2010 • Les Nouvelles Esthétiques & Spa Call 877-777-2305 OsmosisSkincare. Suzuki serves as an advisor to institu tions and state boards.biotherapeutic. • SPF 15 Without a Sunscreen us establish scientific justification of what and how we are prescribing. they have dominated.com or visit www.com David Suzuki. has been an active licensed member of the esthetics industry for more than 18 years. n photo: © Nolte Lourens/Dreamstime. Therefore. Email him at dsuzuki@biotherapeutic. how it will improve their skin. You offer evidence and hope that anything is possible. It has been proven time and time again that early adopters of change and trend have done more than simply survive. He is an authority on technology and regula tory issues. including FDA submission and ac quisition. restaurant or skin therapist. stock broker.business|biz smart True Skin Healing Starts With Your DNA • Catalyst has Proven it Protects Your DNA in REAL TIME • Dramatic Skin Changes for Most Conditions Merit based businesses are in demand.com. it helps to achieve merit based skin care! Be blessed Regardless of whether you look to a grocery store.LNEONLINE. meet their objectives and help us measure the progress that they are making towards their goals as time goes on. Inc. as they are the diamonds in the rough that are shining brighter and more resiliently now than ever before.
com/ Studio21214 CRACKING THE . BOGER JR.LNEONLINE.BY CARL A. RETAIL CODE THE ANSWER IS SIMPLE Les Nouvelles Esthétiques & Spa • May 2010 Page 98 • www.com bottle photo: ©iStockphoto.
Your customers will become walking billboards! Each month have a different panel of customers to test the various products you are considering. but it also boosts your retail sales. you have a good idea of your customer profile. brand lift is the abilMay 2010 • Les Nouvelles Esthétiques & Spa Step 4: Integration Maintain congruency between what is on your retail shelves and what is in your treatment rooms. If you have a world class spa. spa director or technician selects what is “best” for the guests. There is also confusion about what it means to be “exclusive. If your “exclusive” spa is selling body and skin products that another private spa is also selling. SPA DIRECTORS are trying to figure out how to identify with customers’ buying interests and increase sales. if the consumer can find your products at a discount store. malls. The quality of branded products must match the quality of the spa brand. This does not mean that they do all of the research and randomly select products. your customers will search! Step 3: Screening process All too often. your private brand must reflect an image of such quality. However. How can they recommend products they have never tried themselves? It does raise the cost of products within the treatment rooms. spa retail sales have made up less than 15 percent of total sales. include a small panel of customers to test new products and make recommendations. Your branded products and private label should have lift to be effective in the minds of the client and for your own profitability. you must guide them in screening product classes and types. both within your area and nationally. You should always avoid selling products that can be found at discount retailers. In your selection process. They can be purchased over the counter at grocery stores. It is a good idea to introduce a private label because the strength of your spa brand should carry over to your body and facial products. However. the brand image of your products is destroyed and the brand lift is undermined. Remember. Why should a consumer purchase a product they have never experienced? Make sure that your technicians use the products that you are planning to sell. branded or private label products? The answer depends on a few factors. Below are eight simple steps towards meeting this objective: Step 1: Customer profiling The first step is to determine the wants. Step 2: Spa strategy You need to have an understanding of your retail product brand strategy as it relates to your overall spa strategy. Are they locals or are they tourists visiting your spa while on vacation? Are they regular clients? What types of skin and body products do they currently use? What would they like to see their products do for them? What are their personal and lifestyle demographics? Are they price conscious? Are they more driven by value or brand? Once these questions are answered. Should you sell generic. Instead. 4 continues www. There is a new goal to raise the average check per customer via retail sales. Where are the clients themselves in the selection process? This creates buy-in for the technicians by their involvement in the selection process. low cost products. you have image congruency within your products. A spa’s minimum goal should be to increase retail sales to a minimum of 25 percent of the total.business IN TODAY’S ECONOMY. Nationally. They also want to be able to obtain the greatest margins and satisfy increasingly cost conscious consumers. mass retailers and/or health food stores. and what types of body and facial products they are seeking. pay attention to who is selling the products. ity of a product to be positioned at a higher retail selling price than generic products. A world class spa should use professional branded products and/or their own private label. but not the VIP of the spa. needs and profile of your customer. that does not mean you should use cheap ingredients or packaging. Many spas sell exclusive body and facial products but use generic. the owner. As the professional.” Many spas try to use products that no one else within the market area sells. For that reason you must do some research to make sure you know who else is selling your products.LNEONLINE. Remember.com • Page 99 . Generic brands include products for consumers that are generally considered nonprofessional. A word of caution if you have positioned your spa to be an exclusive world class spa: You could damage your spa image if you introduce generic brands.
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So what is left? You must hold your staff accountable for both following the protocols and meeting consultation (sales) goals. The additional 10 minutes can be used to evaluate the spa consumer’s needs. Step 7: Budgetary check Just like any business. along with cards carrying a description of the product’s benefits. So the spa director. Some technicians focus on adding body and facial treatments but neglect to pitch retail. they are more likely to purchase them on their next visit.business|cracking the retail code Give each customer samples specifically tailored to their individual needs.” not simply service providers. not percentages. Nearly every department store provides miniature samples to their consumers at the makeup counters. the technician wins by receiving commission on body and facial products. the customer wins because they are being prescribed the best products for their skin and the owner wins because they are increasing their revenue. generic brands have the highest percentage of gross revenue. a branded product that sells for $60 with a gross profit of 30 percent provides you with a total of $18 of gross profit. your front desk personnel can ask them if they need any body or facial products. while branded products have the lowest percentage. Put the products into small bags imprinted with your logo. On the other hand. you have identified the wants and needs of your customer and your brand strategy for body and skin products. Your customer now has all the necessary information to select the right products for themselves.com/Libby Chapman May 2010 • Les Nouvelles Esthétiques & Spa www. After your customers have taken the samples. spas need to offer products that meet the revenue and profitability goals of their brand. You have tested products and developed evaluation and sales products. Many customers view the technicians as “caregivers.LNEONLINE. and allows them an opportunity to take something home to try. Give your customers the miniature products before they leave the treatment room. owner or accountant needs to ensure that the product mix meets your financial and branding goals. if you sell a generic product for $20 with a gross profit of 50 continues Say you saw it in LNE & Spa and circle #243 photo: ©iStockphoto. However. INTRODUCING Step 5: Protocols Develop protocols for evaluating your customers’ skin and selling strategies within your treatment rooms. I recommend upgrading spa treatments from the traditional 50 minute to a 60 minute experience. you can generate more revenue. Give each customer samples specifically tailored to their individual needs. Typically. You need to track the average daily revenue and retail sale for each customer. For example. If you are able to sell a branded product for two or three times as much in dollars as what you can sell generic products for. By establishing a culture of accountability. and allows your technician to build a personal relationship with their customer as well as evaluate their skin. These tiny samples give the consumer the impression of product exclusivity. If they like the products you have given them.com • Page 101 . Step 6: Accountability So far. you need to focus on gross revenue in dollars.
business|cracking the retail code
We need to move away from the “hard sell” strategy into more of a partnership strategy that meets the customer’s skin needs.
percent, you have a gross profit of $10. So the question becomes whether you want to put $18 or $10 in your pocket. The other two keys to the equation are product mix and volume. You may have to sell two or three product lines to meet the variety of your consumers in terms of product needs and pricing. Keeping products on your shelves that never sell might make a great wall display, but it is costing you money because you are unable to use these resources, and eventually they become a financial waste.
Step 8: Pitfalls and roadblocks
The last part of the process that must be planned is avoiding the typical pitfalls that present themselves in the implementation of any strategy. The first common roadblock is misunderstanding the needs and wants of the customer, as well as your own brand. You need to ensure that you are able to adjust your brand image to meet the expectations of your consumer. This is called closing the gap! You have two choices: You can attract other customers that fit your brand image, or you can meet the desires and needs of your current customer base by modifying your brand image. That choice also impacts the body and facial products that you select for your consumer. The biggest roadblock is convincing your technicians to be caregivers by analyzing the skin of their customers and recommending products that meet their individual needs. We need to move away from the “hard sell” strategy into more of a partnership strategy that meets the customer’s skin needs. That builds trust from patrons, and they then view the spa as a nurturing place of rejuvenation. It is essential that your clients are educated by your employees, so you must ask yourself if your employees understand the features and benefits of each product you sell. “Hidden craters” is a term that describes problems that are usually beyond your control—or of whose existence you are unaware. Finding out that your spa products are available at discount retailers is an example of a hidden crater. The other evening, I was watching a television show that was offering products that I had recommended to a spa for nearly 40 percent less than the spa was charging. The exclusivity of the product had just vanished, and the commercial basically destroyed the spa’s pricing strategy. That causes confusion in the mind of the consumer and shakes their trust in you. Do your research on the product line that is going to support your spa. Another hidden crater is having too many product lines and too much depth within each category. Two to three product lines are sufficient for most spas. The more product lines you have, the more confusing it is for your technicians and consumers. In addition, the cost of stocking, controlling and having your financial resources tied up in inventory makes it very difficult for you to manage your product lines. Spas need to examine their product mix and ensure that they are maximizing all available retail sales in terms of gross profit in dollars, an evaluation that helps promote the longevity of the business’ success. n Carl A. Boger Jr. is the associate dean at the Conrad N. Hilton College at the University of Houston. He is an expert on sensory branding and has created a spa management program. Email him at firstname.lastname@example.org.
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PHOTO: LANA PENROSE
commerce, trade, industry and people body, equipment and supply products
Author Susanne S. Warfield has recently written a chapter in medical textbook Aesthetic Oculofacial Rejuvenation, a publication that covers the latest noninvasive techniques for the eye and face using images and step by step guidance. Warfield’s chapter discusses the services that an esthetician can offer in a medical setting and the work that the National Coalition of Estheticians, Manufacturers/Distributors & Associations has been doing to standardize education and training in the United States and Canada. www.pcijournal.com
ROLL OUT THE GREEN CARPET!
Nina Curtis represented LNE & Spa magazine as the West Coast affiliate at the third annual Hollywood Goes Green event on March 12, 2010, hosted by Boulevard3. The event supports efforts to raise funds for Operation Green Leaves (OGL), a charity devoted to reforesting and rebuilding Haiti. Boulevard3 donated one tree to OGL for each paid admission. Among the several hundred attendees, some celebrities were present. (Pictured: Curtis, at right, and Akidah Njuzu, owner of Suite Ta Bu) www.oglhaiti.com
Ellen Clark, president of Control Corrective Skin Care, Global Beauty and Topical RX has formed Ellen Clark Skin Care International, an umbrella company for all three brands. In conjunction with the consolidation, the company relocated to larger headquarters in March in Irvine, CA. The 4,200 square-foot facility features a regional showroom and training facility with demonstration rooms and facial beds. “This is a vision I’ve held for some time, and I’m thrilled to see it to fruition,” said Clark. “I strongly feel that it’s important to offer more than just product to skin care professionals...our new spot provides an education and resource center for estheticians and spa owners in Southern California. They can come here for greater product knowledge, coaching in developing sales and business strategies, networking and more, whatever they need to succeed.” www.skincareprofs.com
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BRINGING PROFESSIONALS TOGETHER
The Women’s Center at Metroplex Hospital in Killeen, TX, has teamed up with Anna D. Rinehart, CIDESCO Diplomat, facial esthetics instructor and Texas approved CEU provider to develop a medical esthetics clinical skin care program for the community. The hospital-based curriculum includes a medical esthetics training program for physicians, nurses and estheticians. www.medicalaesthetics.com
Mack Software, Inc. is proud to announce the promotion of Sylvia Mutong to training specialist. Mutong has been a technical support associate for Mack Software for more than two years. In her new positition, she will be responsible for the training of new clients. www.macksoftware.com
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com/Yanik Chauvin . we become aware of other changes we can make and steadily move towards the energy conscious lifestyle we should all be striving for.green corner|gradual greening by Janet McCormick T HE SPA INDUSTRY IS EXPERIencing a trend towards “green. Reduce the amount of water you use in your room to save energy and minimize water waste. but they are good ideas for initiating change.” a concept embodied as a desire to become more earth-friendly. and use cold water. If your spa does not have a digital thermostat. so there is no reason to feel guilty about letting the machine take care of that chore. n Janet McCormick is a licensed esthetician and manicurist. www. If that is not possible. She is a CIDESCO Diplomat and a certified medical nail technician. Lights. The computers that cannot be shut down should at least have their monitors and printers turned off or placed on energy savings during closed hours.com • Page 105 photo: ©iStockphoto.com or 863. As we reduce our carbon footprint. Turn off the display lights. Unnecessary chronic lighting from vending machines and advertising displays should be turned off. For example. store rooms. suggest one. Leaving computers on all night costs a minimum of $45 per year in energy consumption. Plug them into a timing device that automatically shuts them off during the business’ closing hours. etc.LNEONLINE. should be left off also. Be efficient with temperature control. The dishwasher should also only be run when packed full. Control water consumption. there are some easy changes we can make in our energy consumption habits to minimize our carbon footprints and make a significant impact on our environment as a whole. and that rate is rising. She is the co-owner of Medinail Learning Center. of course. She can be reached at janetgmccormick@aol. when the room is occupied and automatically turns off when it is vacant. a provider of modular online and school courses to train nail technicians in safe techniques. should be kept closed when they are not in use to reduce their consumption of heat. Close the doors of unused rooms. it could not even go chartreuse.273. let alone true green? The widespread push to be green may make people who would like to be eco-friendly but believe they cannot feel guilty. A difference of just one degree dramatically changes the amount of energy consumed. McCormick has written more than 400 highly respected articles in beauty industry magazines and books. But do turn off the drying cycle.9134. Turn off the computer when you leave for the day. However. a non-soak method that still pampers and relaxes clients but lowers the service water consumption by 90 percent. sought-after trainer and former spa director who has owned her own salons. It is questionable whether hand washing dishes saves any water and energy in comparison to washing a full load of dishes. Shutting off the front lights of the vending machine can reduce their energy usage substantially. Consider using energy “brains” that keep the light on May 2010 • Les Nouvelles Esthétiques & Spa Reduce the amount of water you use in your room and you will save energy and minimize water waste. Utility rooms. How could anyone possibly argue with that purpose? But what about those of us who are not in control or are located in a building that is so old. some spas are doing dry pedicures. Following these suggestions is merely the first step in altering energy consumption habits. Then take a look at all of the services the spa provides to determine where drier methods can be incorporated while still keeping the spa-mode intact. saving $100 a year in energy consumption. The eco-gadget helps to keep the room energy efficient without any monitoring. They are cheap and easily pay for themselves in savings. conference rooms. Only wash full loads of laundry. turn the thermostat down in the winter and up in the summer as much as possible while still keeping your clients comfortable.
GOING GREEN FROM THE GROUND UP THE ULTIMATE REALM OF SERENITY SPA IN NORMAN. OK Page 106 • www.LNEONLINE.com Les Nouvelles Esthétiques & Spa • May 2010 photos courtesy of Serenity Spa .
Green websites can help source products and provide ideas to help establish an Earth-friendly business. mind and spirit of people and nature as a whole.” Whether opening a new spa or renovating a pre-existing one. The Ultimate Realm of Serenity Spa is a member of the GSN. OK. are made up of more than 86 percent recycled content and have been coated with a non-hazardous water-based primer. “I have been thanked by clients for opening a green spa here in Oklahoma. Check with your city or state to see if they have a green initiatives program. They actively encourage all staff to participate. A tank free water heater provides hot water on demand. Soon. it was already determined that it would be an ecofriendly. Such programs may also exist independently. Search the Internet. it is the fact that the spa was conceived entirely as an ecologicallysound facility from the initial planning stages. In addition to the spa’s internal structure. Energy is expended to produce each kilogram of every type of building material. Marsh was prepared for the challenge and met it head on. The contractors we did have. The energy efficient ceiling tiles are made of recyclable materials. They are all so beautifully manufactured and work so well within the space that they give no indication of being “non-traditional. it is possible to incorporate eco-materials if you are willing to dedicate some extra time to the project. so evocative of Bali. Concrete. but they are found in almost all buildings. bricks and glass became commonplace. which has led several team members to introduce certain green practices in their own homes. clay-colored walls surround you in a warm. the industrial processing of these materials leaves a massive carbon footprint with each square meter that is built or renovated. Ultimate Realm of Serenity’s owner and manager.LNEONLINE. It is not the youth of the business or its Zen-like décor that is Ultimate Realm of Serenity’s most endearing quality. “I took it upon myself to take the time to research ways to go green. and it is definitely the best place to compare materials for both their green quality and their price. however. May 2010 • Les Nouvelles Esthétiques & Spa Despite the difficulty of finding earth-friendly construction materials. you are immediately transported to a traditional Southeast Asian homestead. more impressive architecture. humanity has always constructed its buildings from resources found within local regions. The Green Spa Network (GSN) is an organization that promotes sustainability in the spa industry and helps connect eco-conscious clients with like-minded spas. Rather. offer locally grown organic foods and have adopted a reduce/reuse/recycle program. having just opened their doors in September of 2009. In the last decade. sponsored by local businesses or educational facilities. where the windows are shuttered with wooden blinds to block out the brilliant sunlight and the floors are made of smooth. By the middle of the twentieth century. green building materials will become more available in the years to come. enhance and maintain wellness of body. As the trend sweeps across the Atlantic.green spa BY CASSANDRA RAFUSE W ALKING INTO THE ULTIMATE REALM of Serenity Spa in Norman. Throughout the centuries we developed advanced building techniques that allowed us to create the soaring Gothic cathedrals and sturdy medieval castles. and even the gorgeous louvered doors. our main purpose is to restore. concrete. “I did not hire a ‘green’ contractor to guide me through the construction process. steel plastic polymers and engineered fiber boards were the norm on many building sites. continues www. during the Victorian era we began to see a shift in building practices as the Industrial Age introduced us to manufactured materials. eco-materials have become easier to find in Western European countries. In the background. The timeless environment is truly the ultimate illusion of serenity.com • Page 107 . Consider the following tips to ease the upgrade as much as possible: Start local. using nothing but manpower and old-fashioned ingenuity. The trend towards green building is slowly beginning to take hold. it is hard to determine which materials are ecofriendly. the fastest growing and most renewable woody plant on the planet.” Relaying this information to the building team early on established the spa’s ecological philosophy. water trickling upon stones can be heard and textured. However. humans have always built with green materials. and they can now be purchased at local home renovation centers. they feature three organic skin care lines. Contributing to the green movement was of incredible importance to us. golden bamboo. and are affixed with a solvent-free adhesive.” Throughout history. or green spa. Just from looking at The Ultimate Realm of Serenity’s indoor décor. From the humblest of huts to the great sandstone pyramids of Giza. They can be a wealth of information about what is available in your area. were very understanding about the fact that we wanted to be green. stone and wood are still major components in construction and manufactured materials. ageless embrace. which enabled Marsh to work as a green project manager responsible for sourcing the spa’s most important materials. Though clay. It creates an awareness that otherwise wouldn’t be there.” Marsh comments. “Green establishments set great examples for the general public to follow. yet we never compromised the Earth in our pursuit of bigger. It is hard to believe the spa is not even a year old. “When the spa was still just an idea written up in a business plan. There is a wealth of information on the Web.” The floors are made of bamboo. “In this industry.” she says proudly. polystyrene and fiberglass are some of the least earth-friendly materials.” recalls Monica Marsh.
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Antiaging.com • Page 109 . grey-water recycling. Clients are very grateful and excited that we have become part of the community. the bottom line is that time equals money.800.green spa|going green from the ground up “The demand for organic.eve-taylor. and you may need to schedule addiMay 2010 • Les Nouvelles Esthétiques & Spa Skin Care with Lumisphere Technology Age Defying Natural. Budget for more time and money than you expect will be necessary. 1. both in time and cost. mention your plans for green construction when looking for your builders and trades people. As a commercial establishment. Our approach has intrigued many people. If you do not plan on hiring an ecological consultant to help plan your building or renovation. forcing you to change plans in the middle of construction. sustainable and successful from the very start.” The Ultimate Realm of Serenity Spa is a shining example of the ultimate green spa. and if you are losing time trying to implement all your green initiatives. “The demand for organic. you should find out what is legally permissible in your area. When it comes to building. Organic and Paraben Free Carefully selected. Unconventional materials may cause delays. we are more likely to see these green materials used in our wellness establishments— our health clinics. That will save numerous headaches and disagreements later on. all natural plant based ingredients combined with the latest advances in skin care technology. natural and healthy products and services is steadily increasing worldwide. She is the owner of Amrita Spa Solutions in Fredericton. composting toilets. “Clients love the concept of having a local green and holistic day spa. In general. for public safety and insurance purposes. Firming and Lifting. Even traditional builds run over. eco-materials cost more. you may need to make alterations to keep yourself out of debt.com. as some may require more time to install or a special technique may need to be learned. thatch and ground-filled rubber tires. you may be somewhat limited in how far you are actually able to take your green initiatives. so it is smart to keep an open mind and be flexible.461. natural and healthy products and services is steadily increasing worldwide.LNEONLINE. Do not wait until you have already hired a team to introduce your ideas and eco-materials. As we return to more ecologicallysound construction practices. New Brunswick. It is best to find out before committing to any plan. Find a foreman and builders that are willing to work with you as a project manager and are enthusiastic about going green with the build. She can be reached via email at crafuse@amritaspasolutions. Canada.” tional time for delivery and installation. our gyms and our spas. n PROFESSIONAL Aromatherapy skin and Body Care Check local building regulations. by about 15 percent of the planned schedule and budget. Hyper-pigmentation Treatments Cassandra Rafuse is a master herbalist.” Marsh points out.com MEMBER business focused training professional • affordable • proven trusted • uncomplicated Say you saw it in LNE & Spa and circle #228 www. or build with unconventional materials such as straw bales. and it separates us from other day spas.3745 www. Make your eco-plans known at the start. licensed makeup artist and an expert in spa therapies from around the world. If you want to truly embrace the green movement and install solar panels.
the USDA was considering allowing 38 non-organic ingredients to be used in “organic” foods. the term “green” conjures up thoughts of words such as organic. A third category.” which is unregulated and rather convoluted. A small square of Band-Aid type material that adheres to the body and absorbs the hormones or other ingredients into the bloodstream? What a concept! So. sickness. Products made entirely with certified organic ingredients and methods may be labeled “100% organic. can be labeled “made with organic ingredients. olive branch: © Onur Ersin/Dreamstime. anti-animal testing and renewable. Genetic modification does not meet the standard of organic. Keep in mind that the majority of these definitions are a bit paradoxical at best. Those made with less than 70 percent organic ingredients may not be advertised as organic.green spa renewable ECO-FRIENDLY NATURAL DEFINING “GREEN” BY TARA MANNA AS WE BECOME MORE AWARE OF THE IMPACT OUR actions have on the environment and recommit to leaving our children with a beautiful world to enjoy and prosper in. As people’s consciousness about what they are putting into their body increases and awareness for what is possibly being soaked into the bloodstream expands. As the demand for organic foods increases.com.. Examples include artificial fertilizers. how about the ingredients in our skin care products and body lotions? To gain further insight into the “green craze.S. environmentally friendly. money and abundance. One of the most poignant examples that changed the way consumers thought about what they put on their skin was the introduction of birth control and nicotine patches. Both may display the United States Department of Agriculture (USDA) organic seal. sludge and human waste. envy.” Product labels may also display the logo of the certification body that approved them. Originally associated with an Old English word meaning “to grow. ingredients are more often being scrutinized and carefully observed before a product is purchased.” it has morphed into various connotations describing inexperience. the word “green” has taken on a new meaning. which means the animals they come from have been fed natural grains without the help of antibiotics or hormones to enhance growth. Natural: According to USDA regulations. environmentally friendly and anti-animal testing. renewable.com.com WORD WISE Les Nouvelles Esthétiques & Spa • May 2010 nut oil: ©Dreamstime. cotton: © Kenji Takeichi/Dreamstime.” let us first examine the meanings of some of the words we are bombarded with daily: eco-friendly. the spa industry is raising awareness and responding to the global movement.com Organic: Crops produced according to organic standards have been raised without the use of chemical pesticides. In addition to crops. In the United States the certification of “organic” is allowed only when producers adhere to specific standards. and can only mention the organic nature of the product’s ingredients in the ingredient statement. meats have been added to the category. sustainable. non-toxic. coffee: © Digitalvalley/Dreamstime.” Those with 95 percent organic ingredients can call themselves organic. containing a minimum of 70 percent organic ingredients.LNEONLINE. Page 110 • www. These days. sustainable. As of June 2007. the term “natural” may be applied only to products that contain no chemical . As pioneers in trendsetting. organic.com/Olena Yaremova. consumers are being hounded with the term “natural. federal organic legislation defines three levels of organics. In the U. non-toxic. if it is possible for ingredients within a patch to seep into the blood.
however practice those same habits May 2010 • Les Nouvelles Esthétiques & Spa NON-TOXIC . with face cradles and perhaps even 4x4 squares.S. illness or damage to the exposed organism. The goal within this mentality is to transfer modern society from one that is on an inevitable path of collapse to one that can “sustain” itself indefinitely. how do you incorporate eco-friendly products into your treatment rooms and spas? Here are a few ideas to get you started on your quest for wholesomeness for the sake of your clients and the environment. Light: Utilize natural light for as long as you can during the day.. They could simply mean that the final product was not tested on animals. Seek out dedicated producers who are replanting what is being harvested.com • Page 111 Spa resources Linens: Recycle your disposable habits with linens. Miscellaneous operations: Keep a recycle bin for office and computer paper.S. It may be a challenge at first—but think renewable and reusable here. Get creative with continues www. Use environmentally friendly cleaning products and essential oil based air fresheners. magazines and plastic water bottles as well as distilled water for steamers. these terms have no federal standard and are unregulated. Renewable: Natural resources may be considered renewable when the rate of reproduction is comparable to the rate of consumption. Eco-friendly/environmentally friendly: Refers to goods and services that inflict minimal harm on the environment. In addition.LNEONLINE. Energy efficient light bulbs can be purchased at any hardware store. has strict product safety standards that sometimes make it necessary to test on animals. Cocoa: A rich antioxidant. Against animal testing/not tested on animals: These terms have a couple of different meanings. if at all. Cotton and hemp are renewable and reusable materials that are sturdy and easy to find. the grit of the ground beans exfoliates beautifully and the aroma awes the senses. Connecting with fair trade farmers enhances your commitment to going green while developing a holistic partnership with producers. The following is a list of sustainable crop ingredients you can incorporate into your treatments and spa atmosphere: Coffee: Use as a body exfoliant. Within the U. This is another convoluted term because at some point. Focus more on linens you wash and reuse. The caffeine enhances lymphatic drainage. individual ingredients that make up final products may have been tested on animals. For a greater immediate investment. That may even cut some of your operational costs. and use soy and cotton-wick candles or LED operated lights to add ambiance in the treatment rooms. So. You may already be doing this with towels and sheets. or that the company chooses to purchase ingredients from suppliers that do not test on animals. Ingredients Choose sustainable crops as ingredients in your products and highlight them in treatments. Whatever you can do to reduce your waste and consumption of the artificial will move you ahead. thus they are often utilized to positively market goods and services. cocoa can be used to enhance moisturizers or exfoliants. look into adding solar panels to your rooftop and watch your energy bills go down.ORGANIC preservatives or artificial or coloring ingredients—and they must be minimally processed. And do not forget the more “natural” biodegradable laundry detergents. the U. sustainable refers to the natural longevity of ecological support systems. human ecosystems and those that it depends upon. or as a natural treat you can offer your guests before or after their services. Obtaining them is a positive step towards going green. Sustainable: In its environmental definition. Buy washable mugs or glasses instead of plastics that will be discarded. Non-toxic: Not producing harm.
For those spa clients who are already savvy about living the green lifestyle.com or email info@aestheticpros. A resource rich in vitamins. Aloe vera: The hardy plant is not difficult to grow and harvest for a few treatments. natural and renewable resources. The wondrous resource can grow up to a meter each day. Offer hemp products in your retail boutique to help support and educate clients about the great natural resource. hemp can be utilized as material for many different products. this oil is a wonderful humectant and moisturizer that some people even use directly on their body. bath soaks and more. clothing. creams. hemp seed. your community.com Les Nouvelles Esthétiques & Spa • May 2010 photo: ©Dreamstime. So do more than just join in the green craze—also train! Learn about it and thoughtfully make a commitment to do your part. crème. apricot. seaweed has long been used as an ingredient in masks. Nut oils: Macadamia. bags. n Pure essential oils and herbs: Enhance all products with the holistic and olfactory properties of essential oils. walnut. wheat germ—all of these oils have amazing properties and can be used for different purposes—either alone or as an additive. rosehip. shea butter is an extremely hydrating ingredient for moisturizers and creams. and most likely the news will operate on a few levels. Please visit www.aestheticpros. Spread the word Now that you have made the green commitment.LNEONLINE. paint. In the end. Understanding and taking care of the environment is the least we all can do to create change and modify our previous perspective of the world. Tara Manna is a working esthetician and co-founder of Aesthetic Professionals Alliance. expectations and professional successes of the esthetician. bamboo provides dietary fiber in food and is transformed into material for clothing. sunflower. minerals and trace elements. including paper. The world. The tree is based in Africa. rope. olive. staff and clients will thank you. so it is a great ingredient to use to establish Fair Trade partnerships with. you will attract their respect and maybe earn a new client base.com. . there is nothing better than chocolate! Bamboo: A versatile plant.com/Trinette Reed different forms of cocoa. For those clients who are just learning about the trend. For some of us. cotton wicks. soaps and more. neem. the decision to go green must come from your heart. alongside Juju Rodrigues. and so you have an opportunity to educate them about organic. musical instruments and paper. It is a versatile fibrous plant that is heavily resistant to pests and matures quickly. kukui. olive oil is rich in antioxidants. vitamin E. flooring. During the summer. hazelnut. Dubbed “liquid gold” by Homer. Page 112 • www. you have learned ways to experience the lifestyle firsthand. define and increase the quality. Hemp: Used for its oil and fiber. Seaweed: The ocean plant can grow up to a foot per day when the oceans are calm and swells are not disturbing the underwater forests. get the word out! Share your intentions with your community. which enhances and develops your commitment to the holistic community. sesame. Pure essential oils and herbs: Enhance all products with the holistic and olfactory properties of essential oils. a network organization dedicated to all Aesthetic professionals worldwide. diapers. the coolness of the aloe vera gel feels amazing and the healing properties restore damaged skin.Olive oil: A fruit oil obtained from the olive tree. and may be used as an exfoliant in spa products or as a vehicle for massage and a natural element for décor. Plus. vitamin K and both omega 3 and omega 6 fatty acids. treat your aloe plant to organic gardening practices to follow a completely green commitment. Shea butter (Karite): Made from gathered nuts from the shea tree. The intention of the organization is to support.
manages oil and replenishes chronic dehydration.ossetra.biooriginexperience.de NATURAL NOURISHMENT Feed skin with the Herb Rich Oil from De La Terre Skincare®. a serum that goes beyond moisturizing the skin. med Christine Schrammek is a great product to offer those clients who suffer from extremely dry skin.com photo: © Onur Ersin/Dreamstime.delaterreskincare. coloring agents. It is a day and night emollient cream for dry and irritated skin types that contains precious active ingredients that immediately diminish stress symptoms and help reduce the skin’s sensitivity to external irritants. www.com • Page 113 . www. www.LNEONLINE. radiant and luminous. says the company. says the company. reduces inflammation. parabens. The conscientious cream contains no perfumes. safflower seed and a rich combination of shea and mango butters. parabens and is 100 percent natural and organic. The refreshing Silky Massage Gel is light and airy in texture with an enduring glide that contains natural oils of sunflower. making it supple. alcohol. says the company. www. The creative composition of herbs protects and restores injured skin. grape seed. says the company.green spa|news DAYTIME RENEWAL Ossetra’s Anti-Oxidant Day Crème revitalizes and nourishes skin. All Bio Origin massage products are ecocertified.com MORE NEWS May 2010 • Les Nouvelles Esthétiques & Spa www. Anti-Oxidant Day Crème contains no toxins. Made up of iceberg water with a pH of 5 and age fighting antioxidants.com GENTLE RUBDOWN Bio-Origin® treatment formulas contain optimal doses of state-of-the-art ingredients and are derived from natural plant and mineral sources.schrammek.ca ecofriendly skin and spa products and therapies HOLISTIC HYDRATION The Sensiderm Stress Protect Cream from Dr. PEG derivatives or mineral oils.
Epigran is an extract of actives found in wheat germ and made in Dr.grandel-usa. reduce redness and repair broken blood vessels. a natural line of Epigran-based skin care products with a smooth texture and pleasant scent. the diffused geranium essential oil may have a powerful effect on moods. says the company. www.green spa|news NATURAL WONDER Dr.enessa. The oils are ethically traded.LNEONLINE.com FLOWER POWER Facial Nourishment Geranium from Enessa moisturizes and soothes normal to dry skin types. To top off the extensive list of benefits. The proprietary essential oil blend combines certified organic golden jojoba ester and organic essential oils of geranium. smooth out wrinkles and renew cells. and they work together to slow down moisture loss. Each of these properties serves a key function. Grandel’s own manufacturing facilities. detoxify skin.com Les Nouvelles Esthétiques & Spa • May 2010 .com Say you saw it in LNE & Spa and circle #188 on reader service card Page 114 • www. stimulating and uplifting the psyche. refreshing the body. www. which are intended to provide both internal and external benefits. reduces the depth of lines and delivers intense hydration.DiamondWayAyurveda. The multi-active concentrate. calming and clearing the mind and awakening positive feelings. tones and smoothens the skin. Grandel introduces Elements of Nature. such as invigorating the skin. says the company. made from wheat germ and plant-source enzymes. www. according to the company.com THOROUGH BEAUTY Diamond Way Ayurveda presents their collection of pure organic oils. rosewood and lavender. The ECO Control certified line of natural products offers the right care for every skin type and condition. refines texture. improve elasticity.
reduce redness and repair broken blood vessels. refines texture. a natural line of Epigran-based skin care products with a smooth texture and pleasant scent. detoxify skin. tones and smoothens the skin.com Les Nouvelles Esthétiques & Spa • May 2010 . Grandel’s own manufacturing facilities. made from wheat germ and plant-source enzymes.grandel-usa. refreshing the body. The multi-active concentrate. rosewood and lavender. Epigran is an extract of actives found in wheat germ and made in Dr. and they work together to slow down moisture loss.DiamondWayAyurveda. www. Each of these properties serves a key function. Grandel introduces Elements of Nature. www.LNEONLINE. says the company.enessa. calming and clearing the mind and awakening positive feelings. The proprietary essential oil blend combines certified organic golden jojoba ester and organic essential oils of geranium. reduces the depth of lines and delivers intense hydration. which are intended to provide both internal and external benefits. smooth out wrinkles and renew cells. www. The oils are ethically traded. the diffused geranium essential oil may have a powerful effect on moods. To top off the extensive list of benefits. such as invigorating the skin.green spa|news NATURAL WONDER Dr. The ECO Control certified line of natural products offers the right care for every skin type and condition. improve elasticity. stimulating and uplifting the psyche. according to the company. says the company.com Say you saw it in LNE & Spa and circle #188 on reader service card Page 114 • www.com THOROUGH BEAUTY Diamond Way Ayurveda presents their collection of pure organic oils.com HOLISTIC HYDRATION Facial Nourishment Geranium from Enessa moisturizes and soothes normal to dry skin types.
image|brows that wow by Aliesh Pierce N OTHING COMPLETES YOUR client’s face like a pair of well groomed brows. The inner corner of the brow should start in alignment with the outer edge of the nostril. To complete a professional makeup application. May 2010 • Les Nouvelles Esthétiques & Spa “Using the apex as the pivot point. Whether you are using a pencil or powder. Your new mission is to subtly correct those little flaws that may not be noticeable on a bare face. not all of them are capable of growing out. as well as print work in several countries. fair stragglers. Light taupe pencils work best for Nordic brows. the director of education at Sormé. France Freehand technique Step 1: Brush brow into place Step 2: Outline the lower edge to reinforce brow Step 3: Choose either a thin pencil or brow powder with a small angle brush Step 4: Lightly feather small hairlike marks into the arch Step 5: Draw a thin. rotate the stencil so that it is in alignment with the brow line.LNEONLINE. As a new esthetician. go a shade or two darker. educator and freelance writer. She has created stunning looks for Milan runways. Your client is sure to hear “oohs” and “aahs” and “wows” about her brows. it can be challenging to master the technique of sliding the wax strip up to the desired edge to achieve that perfectly clean line. For those with light hair. Use a dark brown powder and set with a brow fixative. My experience working with famed female impersonator Kevin Aviance taught me that brows are sisters. Her personal mission is to “help women create their own definition of beauty. that is just the beginning. You also need to take the face shape into consideration. African brows are often curly. Robert Hensley. making small adjustments to help balance bone structure as much as possible. suggests that brow stencils are meant as a guide that should be adjusted to fit your client’s face. Create the perfect shape by trimming under the brow line. While the current trend leans towards fuller brows. Try using an off black powder for a soft look. you need to have an arsenal of tools on hand so you are prepared for any client that walks through your door. No pair is perfect.com • Page 115 Pro tips for stenciling kits Step 1: Brush brows into place Step 2: Hold the stencil most compat- . Nordic brows often have small. Different strokes The follicle of Asian hair is implanted in the dermis at a perpendicular angle. All aspiring estheticians learn about brow dimensions in school. Use caution when trimming hairs. as they tend to curl back. photography by Neil A. licensed esthetician.” www. so we are familiar with the general rules. n Aliesh Pierce is a makeup artist. These should be waxed or removed with pointy tweezers. straight line connecting the arch and tail end Step 6: Brush a fixative into brows to hold hairs in place ible with client’s shape over the brow Step 3: Dip angle brush in darkest color to line the front area Step 4: Fill in front end of stencil with lighter color Step 5: Pivot stencil at arch to align with tail end Step 6: Reinforce brow with a straight line A well-balanced brow has the effect of a non-surgical face lift. not twins. these simple steps ensure that your client walks out of your spa with the perfect brow. The arch should sit directly outside the iris. which causes hair to grow straight. New Yorkbased music videos and Los Angeles red carpets.” he instructs his students. However. and brows should taper off in a diagonal line with the nose. It is the professional’s job to balance the brows without making them look unnatural. The rule is to make the brows slightly lighter for clients with dark hair. if your spa offers professional makeup services.
growth factors. the exact mechanism of action is unknown. or growth phase. and is released by blood vessel walls in response to infection or inflammation that acts on the brain to induce fever. so they may only say that lashes can appear healthier or fuller. They act as chemical messengers but work within the cells where they are synthesized. which we can now blame for a number of aging issues. but also the hair.com . who owns the patent for the prostaglandin analog for hypotrichosis. vitamins A. Why would an esthetician offer these products to their clients when a prescription product (drug) is available through physicians? Some clients may not want to spend additional time and money on an appointment continues The science behind lash enhancement Prostaglandins are hormonelike substances that are synthesized from arachidonic acid. Dermatology reports state that the analog appears to have an affect on the inflammatory response.” So what does all of this mean to us? Researchers now understand more about the problems of hair loss. ease of use—and depending upon the ingredients—extent of performance. as well as prolong the anagen phase of hair cycles. Aging also deals a blow to our brows and eyelashes. Even those blessed with long and thick lashes see their follicles become challenged as they age. including many that produce great results. and estheticians and cosmetologists are using the science to market new products to their clients. we have been introduced to products marketed to address these concerns. But how did they come about. by glaucoma patients. chamomile. they do not have to worry about being cautious with their application. Les Nouvelles Esthétiques & Spa • May 2010 photo: © John Takai/Dreamstime. packaging. or hair loss. The lash enhancement effect was uncovered through the use of a prescription product that contains the active ingredient Bimatoprost. as well as possibly having an inhibitory effect on cause of alopecia. and what is the difference between professional products available to licensed estheticians and those sold exclusively in physician’s offices? As it happens with many breakthroughs.com The difference between prescription and over-the-counter products is not necessarily in the price. blood pressure and smooth muscle activity. Most spa and salon lash products do exhibit some improvement in the appearance of the lashes or brows within four to six weeks. Over the last few years.eye ENHANCEMENT fuller. there are still a number of over-the-counter products available to licensed professionals that produce good results. which is a prostaglandin analog. Many people find that their once luxurious locks begin to thin as they move into the higher age brackets. which helps to regulate various bodily functions such as metabolism. Page 116 • www. thicker. green tea. Savvy estheticians want to offer their clients the best products available. B. sultry lashes BY LAURA ROOT THE RAVAGES OF AGE AFFECT NOT ONLY THE appearance of the skin. Professional lash enhancement products include a multitude of peptides. but the receptors are “thought to be involved in the development and regrowth of the hair follicle by increasing the percentage of hairs in—and the duration of—the anagen. Researchers present prostaglandin analogs for stimulating growth of hair. horse chestnut. wheat protein. Prostaglandin E2 (PGE2) also modulates inflammation. including hair loss. While the prescription-only product has made headlines. and the product does last longer and reaps great results.LNEONLINE. C and E. phosphatidylcholine. Because these products do not require a prescription. According to Allergan. professionals are legally prohibited from stating that they make lashes grow. white tea leaf extract and copper. sweet almond seed extract. the effect of certain types of drugs on lash length and thickness was discovered by accident. Numerous skin care product manufacturers have developed non-prostaglandin alternative products to enhance lash and brow growth using a wide variety of performance ingredients. Your clients will appreciate the relative ease of using over the counter products. as Estheticians spend inordinate amounts of time and energy researching the products that they intend to retail. which inspired my philosophy that the body is the esthetician’s laboratory. which is in virtually every cell of the body. cinnamon bark extract. and eyelash enhancement products are no exception. Survey of Opthalmology reports that it also appears to be able to induce the anagen phase in telogen phase follicles. but rather the availability. stem cells and botanicals such as white lupine.
LNEONLINE.image photo: Image Source/Getty Images May 2010 • Les Nouvelles Esthétiques & Spa www.com • Page 117 .
resulting in referrals and future sales for the esthetician! A well-placed (and well-priced) product display sells itself. Estheticians spend inordinate amounts of time and energy researching the products that they intend to retail. and is a nationally certified surgical technologist and international CIDESCO Diplomate.image|eye enhancement Ease of use due to an eyeliner type of tube gives most of the spa and salon eyelash products an advantage over the current prescriptive product. which is why I believe in the philosophy that the body is the esthetician’s laboratory.antiquaprima.com. She is also the author of four books for the skin care professional. You may contact Root at llroot@cox. Ease of use due to an eyeliner type of tube gives most of the spa and salon eyelash products an advantage over the current prescriptive product. Root is the director of product formulation and education for Antiqua Prima. especially when it is personally recommended by the skin care clinic staff. and the client tells all of her friends about the success of a product. others may be concerned about the cautions or potential side-effects that are printed in the advertisements they see in magazines or on the product itself. how they work and if they are effective. educate yourself about your chosen product. including The Skin Care Professional’s Chemistry & Ingredient Handbook. we want to know about the ingredients used in our products. The relationship between a client and her esthetician is based on trust. Do your research.com Les Nouvelles Esthétiques & Spa • May 2010 . As estheticians. and most clients know that skin care professionals generally do not sell products that they have not used themselves. with a doctor just to get a prescription for their eyelashes. and the lifespan of six months as opposed to the one month quantity available through prescription usually seals the deal. Eyelash enhancement products are unusual because the client sees the difference for themselves within a matter of weeks (a photographic difference if the esthetician is on the ball). Say you saw it in LNE & Spa and circle #138 on reader service card Page 118 • www.LNEONLINE.net or visit www. special flyers in the skin care clinic and a display near your appointment desk and enjoy great results on your clients’ lashes as well as your bottom line! n Say you saw it in LNE & Spa and circle #325 on reader service card Laura Root is licensed in esthetics and nail technology in Arizona and Oregon. enlighten your clients about the benefits of eyelash enhancement products through e-mail newsletters.
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contour and highlight The purpose of concealing. and highlighting foundation is as follows: Go one or two shades darker than your client’s normal skin tone for contouring and one to two shades lighter for highlighting.LNEONLINE. eyes. As professional makeup artists. makeup goes on smoother and sits better on the face. Clients often request that look. Follow these easy steps to create that ooh la-la glow for your clients. which I thoroughly blended with the contouring and highlighting to create a smooth and seamless finish. as one can see from looking at any magazine cover. I have prepped skin with moisturizer. When skin is moist.image by Chantal Savinon-Soto image|ooh la-la glow healthy hue W ITH SUMMER ALMOST here. Step 3: Foundation Using a separate brush. Apply a liquid concealer under the eyes to cover dark circles using a cream variety. perhaps in a fabulous sunny place while on vacation.com • Page 121 . healthy looking skin is one of our top requests from clients. Contour: • The top of the forehead. A general rule of thumb for selecting contouring May 2010 • Les Nouvelles Esthétiques & Spa Step 4: Blush.” It is that healthy. At this point. Step 2: Conceal. powder and lips Blush: I applied a peachy-pink blush in a circular motion on the apples of the cheeks. The first thing we must understand is the meaning of the phrase “lit-from-within glow. which is a “must” among top celebrities. which has a heavier consistency to cover blemishes and scars. tanned. contouring and highlighting is to build the face. I applied a thin layer of cream beige foundation all over Angelina’s face. eye cream and primer. clean and moisturized skin. we should be knowledgeable about how to create this look without making our clients look like the oompa loompas from the movie Willy Wonka and the Chocolate Factory. continues www. dewy look you take on when you have been graciously kissed by the sun. where the hairline meets the skin • Underneath the cheekbones • The sides of the nose • The upper part of the bridge of the nose • Underneath the tip of the nose to shorten it Apply highlighter: • Under the eyes • On the lower part of the nose • In the middle of the forehead • Underneath the brow bone • At the center of the chin Step 1: Prep the skin Begin with fresh.
Eyes: To enhance Angelina’s beautiful blue-green eyes, I applied neutral tones. I filled in her eyebrows with a taupe pencil to complement her blonde hair. A wash of a shimmery salmon toned eyeshadow is applied all over the eyelid (avoiding the brow bone), followed by a medium brown matte shadow in the crease and underneath the lower lashes to create a soft smoky effect. Using a black liquid liner, I drew
a line across the top of her lid, connecting it with the lower lash line. A light beige eyeshadow is a great color for the brow bone to “bring out” the area before lining the inner rim of her eyes with a black pencil and curling the lashes. False lashes add some glamour to the look, and a final application of two coats of mascara to the root of her natural lashes. I do not recommend applying mascara to false lashes, as it creates a very unnatural affect. Powder: To set the look, I used a small concealer brush dipped in translucent powder in the following areas: under the eyes, on the sides of the nostrils and on top of the cheekbones. I then used a large puff to set the remaining areas with translucent powder. Lips: To keep Angelina’s lips light and neutral, they were lined and filled with a flesh toned lip pencil and finished with the addition of a light peachy-pink gloss for a sexy pout. Follow these easy steps and you will be well on your way to creating the sultry ooh la-la glow! n Makeup: Chantal Savinon-Soto Hairstylist: Mirna Gabriel Photography: Paul Cobo Photography Model: Angelina Zubrilina
Chantal SavinonSoto is a board certified esthetician, makeup artist, educator, speaker and contributing beauty expert with more than 13 years of experience. She is the founder and owner of Chantal Sauvignon, Inc. in Miami, Florida. She specializes in multimedia, production, commercial, and print. To contact Chantal please visit her website www.chantalsauvignon.com, email email@example.com or call 786.877.2712.
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Les Nouvelles Esthétiques & Spa • May 2010
Improve your clients’ brows with the Fountain of Youthful Color Eyebrow Mousse, the latest innovation from blinc. The one-of-a-kind novelty cosmetic provides water-resistant color, fills in sparse areas and tames brows as effectively as a gel. In addition to providing long-lasting smudge-proof performance, the mousse provides anti-aging treatment to the skin beneath the brow. www.blincinc.com
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Professional lash product line Xtended Beauty has transitioned into the new Reese Robert Beauty Collection. In addition to strip lashes and professional lash extensions, the Reese Robert Collection also includes professional beauty tools and high quality cosmetic brushes. In the upcoming months, Reese Robert Beauty will be launching several new product lines including professional strip lashes, scissors, tweezers, professional cosmetic brushes and skin care products. The quality of Xtended Beauty products will be continued under the new brand name, says the company. www.Reeserobert.com
FABULOUS FACE MAKER Create a complexion with lasting luminosity and sun protection for your clients with the new Mineral Powder Foundation SPF 15 from Your Name Professionals. The silky mineralrich powder builds from a translucent finish into a full-coverage foundation that does not cake or settle into lines, says the company. It is enriched with the company’s exclusive Dermat Complex™ to absorb excess oil without drying, reduce the appearance of pores, refine skin texture and improve overall appearance. It is designed to be gentle enough for all skin types, including post-operative skin. www.yournamepro.com
May 2010 • Les Nouvelles Esthétiques & Spa
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Les Nouvelles Esthétiques & Spa • May 2010
AfterglowCosmetics. Made with 100 percent natural ingredients.LNEONLINE.gloprofessionals. rosemary and jojoba.com DOUBLE-DUTY Afterglow Cosmetics’ Organic Mineral Foundation provides coverage with a luminous and flawless finish that contains natural sunscreen with both UVA and UVB SPF 20 protection. as well as guidelines for selecting the best foundation to mask skin blemishes. www. scars. as well as makeup tips and information on complexion correction. It is available in 20 shades. to run a “Beauty Is Within” workshop. Session participants received a makeover and learned how to apply false eyelashes and brows. The class educated boys and girls ages 13 and older to deal with appearance and social side effects of illnesses by discussing how to find their inner beauty. it is infused with a soothing proprietary blend of certified organic antioxidants including extracts of grape seed. CO.com Say you saw it in LNE & Spa and circle #296 on reader service card Say you saw it in LNE & Spa and circle #253 on reader service card May 2010 • Les Nouvelles Esthétiques & Spa www. The Mineral Foundation is designed to layer and blend easily without creasing or settling in lines. burns and bruising.com • Page 125 .image|news BEAUTY BOOSTER GloProfessional recently partnered with the Children’s Hospital in Aurora. www.
Distance learning available. CA.3150. CA. Webinars held every Monday and Friday.398.568.398. Distance learning available. 702. 415. 888. 415.405.0424. Alexandria Professional Body Sugaring Class by Lisanne Wilcox at Alexandria Professional. CA. MAY 1 Advanced Treatment Technologies Seminar by PCA Skin.3150. 866. Root.6013. Encinitas.LNEONLINE. Antiqua Prima Level I Introductory Classes by Laura L. Alexandria Professional Body Sugaring Class by Lisanne Wilcox at Alexandria Professional.887. Advanced Chemical Peels with Skin Assessment by A Natural Difference.6013.1694 Ext.568. WA.398. 888. 415. San Francisco.568. Highly Successful Marketing of a Medical Spa or a Esthetic Division in a Doctor’s Practice by Center for Appearance & Esteem. Encinitas. NV.3150.SKIN. Distance learning available. Las Vegas. Long Beach. Advanced Chemical Peels with Skin Assessment by A Natural Difference. Newport Beach. CA. 626. 888. 866. CA.0371.6013. CA. Distance learning available. Los Angeles.CALENDAR OF EVENTS WEST | CENTRAL | EAST | CANADA West MAY (ONGOING) Advanced Chemical Peels with Skin Assessment by A Natural Difference. Seattle.568. Les Nouvelles Esthétiques & Spa • May 2010 . Seattle. 888. 877. 4.8427. WA.3150. CA. Seasonal Peels and Unusual Actives by A Natural Difference. Page 126 • www. CA. CA. 877. Las Vegas. Patient Coordinator Training for Caring Professionals With Extensive Management & Marketing Backgrounds by Center for Appearance & Esteem. San Francisco. Full-Spectrum Reiki for Beauty Professionals: Integrated Reiki Spa Treatments by Linda Bertaut at Bertaut Beauty. Seasonal Peels and Unusual Actives by A Natural Difference.PCA. San Francisco. CA. NV. Distance learning available.6013. Pasadena and San Francisco.6013.358.com Appearance Counseling for Image Development Coaching by Center for Appearance & Esteem. 866.PCA. Long Beach. How to Launch a Medical Esthetic Practice in a Physician’s Facility by Center for Appearance & Esteem. San Francisco.SKIN.8427. MAY 2 Ingredient & Daily Care Product Knowledge (professionals and students) by PCA Skin. 888.568. Camouflage Makeup for Cosmetic Rehabilitation Certification by Center for Appearance & Esteem.398.436.398. 415. Seasonal Peels and Unusual Actives by A Natural Difference.887. NV. Las Vegas. San Francisco. 888.568.3150.3150. 415. CA. CA. The Heart of Your Operations by Resources & Development.
877. TX. Amarillo. TX. Skin Biology and Chemical Peel Seminar by PCA Skin. 800.PCA.PCA. 800. Scottsdale. AZ.Skin Biology and Chemical Peel Seminar (students) by PCA Skin. 877. CA. WA.SKIN. Seattle.SKIN. CA.2544.2544.SKIN. WA. Albuquerque. MAY 16 Skin Biology & Chemical Peel (students) by PCA Skin.976.PCA. 877. OR.8427.SKIN. AZ. Dallas. Alexandria Professional Body Sugaring Class by Staci Nelson. Salt Lake City. Ontario. Skin Biology and Chemical Peel Seminar (professionals and students) by PCA Skin. TX.PCA. NM. MAY 14 Bio-Therapeutic Institute of Technology Continuing Education Bio-Oxygen™ by Bio-Therapeutic. Bio-Therapeutic Institute of Technology Contining Education Bio-Ultimate Platinum® by Bio-Therapeutic.PCA. Seattle.PCA. UT. Alexandria Professional Body Sugaring Class by Cindy Falke. 800. Canyon. 888. 877. MAY 13 MAY 10 Skin Biology and Chemical Peel Seminar by PCA Skin. WA. . 877. 877. 866-303-3321.SKIN. Albuquerque. 800. San Luis Obispo.976.3150. MAY 11 Advanced Treatment Technologies Seminar by PCA Skin. 877. NV.com • Page 127 MAY 12 Bio-Therapeutic Institute of Technology Continuing Education Bio-Synthesis™ by Bio-Therapeutic. MAY 3 Skin Biology and Chemical Peel Seminar by PCA Skin. NM.976.PCA. Scottsdale.SKIN. Central MAY (ONGOING) Advanced Chemical Peels with Skin Assessment by A Natural Difference.2544.568.SKIN.LNEONLINE. MAY 3-5 Tibetan Shirodhara by Melanie and Robert Sachs. WA. May 2010 • Les Nouvelles Esthétiques & Spa Bio-Therapeutic Institute of Technology Continuing Education bt-GEAR™ by Bio-Therapeutic.687. Seattle. Skin Biology and Chemical Peel Seminar by PCA Skin.SKIN. Seattle. www.PCA. 800.976. 800. Las Vegas.2544. Portland.728.0270. 877.
East MAY (ONGOING) Advanced Chemical Peels with Skin Assessment by A Natural Difference.SKIN. Seasonal Peels and Unusual Actives by A Natural Difference. 888. D. Atlanta. OH. Columbus. Distance learning available. 866.568. Page 128 • www. GA.8427. Les Nouvelles Esthétiques & Spa • May 2010 MAY 16-17 International Congress of Esthetics and Spa by Les Nouvelles Esthétiques & Spa and Dermascope.3150. San Antonio. 305. Washington.767. Clinical Skincare. Living Team . Webinars held every Monday and Friday.3150.568.568.3150. Webinars held every Monday and Friday.LNEONLINE. Advanced Chemical Peels with Skin Assessment by A Natural Difference. Seasonal Peels & Unusual Actives by A Natural Difference.2064. FL. FL.417. Orlando. Columbus. FL. Coral Gables. TX. Dallas. Lauderdale. St. TX. 866. Root. Seasonal Peels & Unusual Actives by A Natural Difference.7633.6272. 888. 888. MO.1694 Ext. TX.3150.568. 202.com . Philadelphia. Skin Biology and Chemical Peel Seminar (professionals and students) by PCA Skin.0229. Alexandria Professional Body Sugaring Class by Lorraine Gritten. FL. NC. FL.568. MAY 22 Skin Biology and Chemical Peel Seminar by PCA Skin. MAY 23 Skin Biology and Chemical Peel Seminar (students) by PCA Skin.6272.3150. 877. 305. Atlanta. Advanced Chemical Peels with Skin Assessment by A Natural Difference.568. Charlotte. OH. 510.568. Wilmington.PCA.568. TX. MN.8716.SKIN. Washington. San Antonio.SKIN. 888.PCA. DE. 888.C.C. Appearance Counseling for Image Development Coaching by Rayner Institute for Career Advancement. GA. Centerbrook. 877.1999. Wilmington. 888. Lauderdale.358. D. GA.3150. 877. Atlanta. 888. Distance learning available.2823.358.3150. Seasonal Peels & Unusual Actives by A Natural Difference. Seasonal Peels & Unusual Actives by A Natural Difference.568. PMU Permanent Makeup Class 40 Hours by Permanent Choices.949. Camouflage Makeup for Cosmetic Rehabilitation Certification by Rayner Institute for Career Advancement. by PCA Skin. Center/DeJoy Pace. Jacksonville.3150.1694 Ext.Based Pay by Strategies Business Academy. 4.725. 888. Seasonal Peels & Unusual Actives by A Natural Difference.PCA. Designing Your Face: Corrective Makeup Techniques for Daytime by Gabriel Productions. 800. Louis. 866. Ft. Philadelphia. CT. DE. Evening and Glamour Makeup Program by Gabriel Productions. 888. Coral Gables. 202. TX. 888.471. 888. 4. Arlington.887.667.568. Antiqua Prima Level I Introductory Classes by Laura L. 888. 888. Antiqua Prima Level I Introductory Classes by Laura L. 866.PCA.3150. Ft.444. 866. Advanced Chemical Peels with Skin Assessment by A Natural Difference. Advanced Chemical Peels with Skin Assessment by A Natural Difference.568.444.568.433. Cosmeceutical Product & Chemical Peel Certification by Institut’ DERMed.1999. PA. Waco.SKIN. Minneapolis. Root.667. Knowledge Is Power Series by A Natural Difference Skincare. DeJoy’s Permanent Makeup Training by DeJoy’s Training. FL. PA.3150.2588. Cooper City.3150.3150. 877. FL.calendar|central|east Alexandria Professional Body Sugaring Class by Lisanne Wilcox. 860.
The International Congress of Esthetics and Spa. New York.PCA. Atlanta.SKIN.SKIN. 866.0168. Dallas 2010 May 16-17 • Arlington.3553.3553.New York. 800. 800. NY. 877.932.0168. GA.calendar|east|canada MAY 2 Shavasana Eyelash Extensions Level I Training Course by Shavasana Eyelash Extensions. MAY 15 Skin Biology and Chemical Peel Seminar by PCA Skin. AL. 877.932. Welland.932.0229 The International Congress of Esthetics and Spa. Skin Biology & Chemical Peel (students) by PCA Skin.800.800. Calgary. 888.3553. MAY 18 Sun Damage & Sun Protection by Biodroga. 888. Vancouver. Philadelphia 2010 October 24-25 • Philadelphia. MAY 5 Spa Menu and Marketing 101 by Biodroga.932.7565. Washington. 866. D. 877.471.C.0229 The International Congress of Esthetics and Spa. May 2010 • Les Nouvelles Esthétiques & Spa www.544. TX Danni Boucher: 1. Alexandria Professional Body Sugaring Certification Class by Cathie Neundorf.SKIN.0168. NY. AB.PCA.932.544. New York.LNEONLINE.SKIN. 800. MAY 21 Ingredient & Daily Care Product Knowledge Seminar (professionals & students) by PCA Skin. MAY 25 Biodroga Products Knowledge by Biodroga.SKIN. New York. NC. GA.457. ON. Birmingham.8427. 800. NY. CA Danni Boucher: 1. 877.PCA. Canada MAY (ONGOING) Alexandria Professional Body Sugaring Certification Class by Tina Lehman.1440. NY. Skin Biology & Chemical Peel by PCA Skin. NY.PCA. 866. New York.8427.0229 MAY 24 Medic Facial for Ultra Sensitive Skin by Biodroga. PA. MAY 10 Biodroga Products Knowledge by Biodroga.932. MAY 22 Shavasana Eyelash Extensions Level I Training Course by Shavasana Eyelash Extensions. New York. 877. Welland. New York. GA. NY. 877. New York.800. 800.0168. Alexandria Professional Body Sugaring Certification Class by Tina Lehman.com • Page 129 .PCA. Skin Biology & Chemical Peel by PCA Skin.544. NY. 800. ON. MAY 16 Shavasana Eyelash Extensions Level I Training Course by Shavasana Eyelash Extensions. Alexandria Professional Body Sugaring Certification Class by Lisa Dicenso.0168. New York. Skin Biology & Chemical Peel (students) by PCA Skin. Philadelphia. PA Danni Boucher: 1.932. BC.SKIN.PCA.932. 800. NY.0168. MAY 19 How to Build the Successful Business by Biodroga. 877.PCA. MAY 17 Body Treatment Anti-Cellulite by Biodroga.800.0168. West Palm Beach. Charlotte.471.457. MAY 11 Acne Treatment by Biodroga. New York. 877.471. Atlanta.SKIN. FL. TRADE SHOWS Sponsored by Les Nouvelles Esthétiques & Spa and Dermascope MAY 23 Skin Biology & Chemical Peel (students) by PCA Skin. Long Beach 2010 September 25-27 • Long Beach. 866.0168.885. NY. NY. Atlanta. 800.
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