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How to Develop and Give Presentation

How to Develop and Give Presentation

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Published by Anton Kopytov
practical guide how to prepare, develop and deliver powerpoint presentations
practical guide how to prepare, develop and deliver powerpoint presentations

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Published by: Anton Kopytov on Oct 02, 2010
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05/12/2014

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Effective PowerPoint presentation

Anton Kopytov, Partner Invention at Mindshare Russia
How to develop and deliver presentation 1

Eventually it happens to everyone
1 Planning 2 Developing 3 Delivering
How to develop and deliver presentation 2

Although PPT is de facto standard it is not always necessary

How to develop and deliver presentation

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Define objective of presentation...
lecture? discussion? 10 min report?

How to develop and deliver presentation

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1

PLANNING

How to develop and deliver presentation

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STEP 1: Grazing

‡ 5/15/80 rule

How to develop and deliver presentation

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Step 1
The method The outcome

How to develop and deliver presentation

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STEP 2: Looking for Meaning

How to develop and deliver presentation

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Create Links and Connections

How to develop and deliver presentation

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The links are not always so obvious

How to develop and deliver presentation

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STEP 3: Drop it
‡ Put it as far from your mind as possible ‡ Take a break ‡ Get away from it

How to develop and deliver presentation

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STEP 4: Distil and Adopt

How to develop and deliver presentation

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STEP 5: Writing the Presentation

How to develop and deliver presentation

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PLANNING
1 Graze 2 Look for Meaning 3 Drop It 4 Distil and Adopt 5 Write
How to develop and deliver presentation 14

DEVELOPING

How to develop and deliver presentation

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WHY do we make presentations?
How to develop and deliver presentation 16

... to win

How to develop and deliver presentation

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... to sell

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... to be favoured
How to develop and deliver presentation 19

Our routine

Breathing and living media Create presentations to communicate our ideas, strategies, results...
¡
How to develop and deliver presentation 0

<15%
of time for advertising

<5%
of time for media
How to develop and deliver presentation 21

Winning and preferred team is not only...
...cleverest ...best buying ...nicest

How to develop and deliver presentation

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But the team that the client best understands

How to develop and deliver presentation

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Tips for effective PowerPoint
‡ Tell emotional story ‡ Simple and short ‡ A visual medium ‡ Keep it visible ‡ Make it impactful
How to develop and deliver presentation 24

Presentation is a Story

How to develop and deliver presentation

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Break your story into sections
‡A section is a slightly different topic ‡It allows the audience to follow you much better

How to develop and deliver presentation

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Show me the money slide first

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If you put your conclusions first, people are more likely to stay with you until the end
How to develop and deliver presentation 28

So what?

‡So, what of it? ‡Why am I writing this?

How to develop and deliver presentation

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Presentation is a VISUAL medium not a reading exercise

How to develop and deliver presentation

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Make each page worth looking at

How to develop and deliver presentation

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Stick to the rule of THREE
‡ Catchy title for a slide with one idea ‡ Top 3 things to explain the details ‡ What you talk during the slide can be much more than your top three bullets

How to develop and deliver presentation

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Make numbers meaningful

GB of music in iPod enough to listen to your music if you travel to Moon and back
How to develop and deliver presentation 33

Keep it simple

How to develop and deliver presentation

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Limit the amount of information on each slide
‡Slides should be a visual aid... ‡...not a detailed account of all information
How to develop and deliver presentation 35

Readable and simple tables
Attitude towards advertising
Group Lower income Middle class Upper-middle Elite Pay attention 72.2 77.6 74.8 68.6 Find useful 36.8 40.1 37.5 30.3 Are positive to 26.2 31.0 24.1 19.1

Source: MMI, Russia, 2009

How to develop and deliver presentation

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PowerPoint allows to annotate slides with notes

How to develop and deliver presentation

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Slides are not cue cards

How to develop and deliver presentation

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Keep it short
How to develop and deliver presentation 39

Keep it visible and impactful

How to develop and deliver presentation

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Do not go into small fonts
How to develop and deliver presentation 41

Content must be readable to the person seated furthest from the screen

How to develop and deliver presentation

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Use formatted transitions with care

Whizzing swirlings are great if done appropriately

uAND REALLY ANNOYING IF THEY ARE NOT

How to develop and deliver presentation

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If you don t want your audience to read your point ahead of a time

How to develop and deliver presentation

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Avoid using images supplied with PowerPoint

‡ Most people in your audience have seen them already ‡ Use http://www.corbis.com, http://flickr.com,
How to develop and deliver presentation 45

Rehearse, Rehearse, Rehearse

How to develop and deliver presentation

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Rehearse, Rehearse, Rehearse
1.The previous Friday: first walk-through 2.Monday morning: walk-through w. full scripts 3.Tuesday afternoon: dress rehearsal 4.Wednesday morning: final dress rehearsal

How to develop and deliver presentation

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Remember of time limit
‡You should cover all the points and allow time for Q&A ‡Your audience should be allowed to ask questions without fear of being cut off
How to develop and deliver presentation 48

3

DELIVERING

How to develop and deliver presentation

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Ignite Your Enthusiasm Engage your listeners passion by tapping into your own

How to develop and deliver presentation

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We re going to make history together today... Today we re introducing revolutionary products... We are so excited about this. It s incredible... We ve got amazing stuff to show you this morning...
How to develop and deliver presentation 51

Strike these from your speech
‡Maybe ‡I think ‡Well you know ‡Uh, um, ah ‡Optimized, synergy
How to develop and deliver presentation 52

Navigate the Way Present your theme as a mantra to help your listeners remember it easily

How to develop and deliver presentation

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Today Apple is going to reinvent the phone

How to develop and deliver presentation

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Outline your Presentation
‡ Articulate vision ‡ Describe the structure ‡ Open and close each section with clear transitions
How to develop and deliver presentation 55

How to develop and deliver presentation

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Sell the Benefit Explain the realworld problem, then offer your solution

How to develop and deliver presentation

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How to develop and deliver presentation

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Engage and speak to your AUDIENCE

How to develop and deliver presentation

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Make and hold eye contact with everyone individually

How to develop and deliver presentation

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Speak loudly

How to develop and deliver presentation

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Read the audience, keep a good pace

How to develop and deliver presentation

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The next slide if you feel restlessness

How to develop and deliver presentation

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Be an actor - learn how to excite

How to develop and deliver presentation

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Use body language to dramatize points

How to develop and deliver presentation

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Use two levels of communication
Content Way of delivery

How to develop and deliver presentation

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Make sure the message coheres with the non-verbal communication
Credibility Trust

How to develop and deliver presentation

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Be quick fingered

How to develop and deliver presentation

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Be ready and prepared
‡What if the projector breaks? ‡What is your laptop crashes? ‡Can you pick up where you left off?
How to develop and deliver presentation 69

Have at least one hard copy and paper at hand
How to develop and deliver presentation 70

Acknowledge point of view of a hostile audience
‡ That at least might get them to listen

How to develop and deliver presentation

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Test technical details beforehand

How to develop and deliver presentation

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Technical difficulties during presentation are disastrous

How to develop and deliver presentation

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Get off the internet

How to develop and deliver presentation

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DELIVERING
1 2 3 4 5 6 Ignite enthusiasm Navigate the way Sell the benefit Know PowerPoint Be an actor Get off the internet
How to develop and deliver presentation 75

Turn off the projector when you are not using it

How to develop and deliver presentation

76

Thank you
Anton.Kopytov@MindshareWorld.com

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