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Prepared for: Hasanat Karim (HkM) Course: BUS 101 Semester: Summer ‘09 Section: 05 Prepared by: S.M.Safran 0910198030 Hasin Abrar 0910049030 Ahsanul Azim 0920028530 Avijit Kumar Paul 0910960030 Jawad Hossain 0910222030 Mahamud Hossain 0910645030
1.1 Origin of the report:
This group assignment is prepared under the supervision of Mr. Hasanat Karim, Lecturer, School of BBA, North South University. This report is required for the fulfillment of Bus 101 course. The topic of this report was “Any Production Based Organization” and we chose ‘ACME Agro vet and Beverages’ for our assignment. While preparing this report, we got the opportunity to work as a group on “ACME Agro vet and Beverages” a company of ACME Group.
1.2 Scope of the report:
The scope of the study was quite vast as it is covers many points of information. This study mainly based on information available in the publicly available annual reports and on knowledge gained through discussions with the top executives of ACME. Data has been collected from ACME head office, Kallyanpur Dhaka.
1.3 Objectives of the report:
The overall objective of the report is to know about ACME’s ambition, their future plans and programs, how they treat with their customers, their position in agro vet and beverage market and etc. The specific objective is to identify the overall business procedure which they are doing not only in Bangladesh but also in the foreign countries.
medicine books and brochures of ACME Agro vet and Beverages Ltd.2. has been used. They are mentioned below: In the research areas. Secondary Sources: We have collected secondary information to make our report valuable. the authorities did not provide complete information because of confidentiality issues.4 Sources of Information: Sources of Information Primary Sources Secondary Sources 1. Primary Sources: External Sources Internal Sources We have collected primary information from the senior marketing and sales manager. External Sources: Some information is taken from the other reports. . Internal Sources: Information from annual reports.4.1.2. Asst.4. 1. 1. 1.4. literature.2.2.1. 1.1.4. manager of ACME and product officer through personal interview.5 Limitations: There are some limitations that I had faced. literature by using Internet. To collect secondary information we use internal and external sources.
we will highlight the business level strategy of ACME and how this translates into its marketing strategy. CSR and management system of ACME Agro vet and Beverages Ltd. We will try to see how ACME plans its exports and then how it implements its strategy in a few countries. Later on in the report. The executives could not give me adequate time because of their official work. csr. mission. Production. goals and objectives. We will discuss about ACME – its vision. we will focus on the international and domestic marketing strategy of ACME. production. . Marketing. Management. HR. we will explore the international and domestic marketing strategy. we will discuss about ACME in general and then we will move on to its international and domestic marketing strategy. HRM. OVERVIEW OF THE REPORT In this report. We will explain the strategies and then discuss how they were implemented in the management. hrm sectors. production. We hope that findings from this report could be beneficial for other companies planning to export their product. Firstly. After discussing these issues.
Contents: • Introduction • Management: Planning Organizing Directing Controlling • Human Resource Management • Production: Product Planning Selecting appropriate layout Implementing production plan Controlling the production process • Marketing • Corporate Social Responsibility • Conclusion .
. 6. all other customers. It is an expense for the management. ACME’s holistic approach is to ensure Health. This also affects the Agro vet sector. Weakness: 1. They view themselves as partners with healthcare professionals. office premises. They have experience. The Quality of the products is better than most of the other companies. 3. They have to understand the dimensions of Agro vet in order to provide the standard of Agro vet that it needs. 4.MANAGEMENT of ACME Group Planning: Acme is a large company with 350 products and a huge number of employees. They have strong reputation in the market that is the goodwill. 5. There is no specialist Research and Development team in the Agro vet. The ACME Agro vet and Beverage Ltd. ACME group has experience in pharmaceuticals which is completely different from FMCG. 2. their employees. 3. the prices of the products are within the range of the target segment. The employees lack motivation and productivity among themselves. Vigor and Happiness for all by manufacturing medicines of the highest quality at affordable prices and expanding in the local and global market. Comparing the quality. management and manufacture of the ACME group which is a huge advantage for the ACME Agro vet and Beverage Ltd. have great financial support by the ACME group. FMCG is new in the market and it needs a lot of promotional activities. The Agro vet is fully dependent on the import buying of raw materials depending on the product. and harmonize with environmental issues. 4. 5. If the employee turnover rate increases in the whole ACME group. SWOT analysis: Strength: 1. Mission statement: Perpetual quest for excellence. We do not have any production facilities in our country. 2. The marketing channels and distribution resources are being used as far as possible.
We can build ways to production in our own country. locally and internationally. ‘Perpetual quest for excellence’. For example: raw materials. 1. ACME’s strategy is to focus on customers. through effective marketing strategy. Our country is rich with natural fruits and productive land. the effect would be on all of them. Team Spirit: ACME believes in teamwork. to have the positive attitude. ii.6. Their long term planning is to achieve greater market share. Threats: 1. to believe in teamwork. They offer the customers value and quality services to enrich and enhance business success. This is a good prospect for beverage industry. our country being high in corruption. ACME Agro vet and Beverage Ltd believes in great quality. They might use low quality raw materials and make greater profit margin. to be responsible and to focus on personal excellence. If there is any problem with the reputation and quality of any one sister concern. So all the concerns have to maintain the same standard. They try to provide products with the highest quality at an affordable price to the customers. They know that by working together as a team with common goals they can achieve greatness. This can be used as a source of our raw materials needed for the manufacturing of ACME products. With increasing technology. The ACME Agro vet and Beverage Ltd is a sister concern of the ACME Laboratories Ltd. After the assessment of ACME comes the step where the objectives of the organization are need to be settled. In order to maintain the product quality. i. They listen to and connect with their customers so that they can anticipate their customers’ needs. 2. They also try to reach out to the urban areas by proper distribution network. 4. Customer Focus: They always focus on their customers. Opportunities: People are becoming very conscious about what they are consuming. These technologies help these people to make similar kind of product packages and sell them by using the reputation and goodwill of those products. 3. Agro vet lacks competitive pricing. use those technologies in order to make fake products under different brand names. Sudden strike or blockage may result in the delay or no distribution of products. 2. The top management as in the owners has focused on the following tagline. Other companies may exploit or use supply industries for their own operation. to anticipate future. . The media is developing very fast this means more promotional activities and decreasing advertisement cost. Their goal is to reach the remotest areas of Bangladesh and improve lives.
customers. . Personal Excellence: ACME seeks continuous improvement and takes pride in what they do. iv. Pro-activity: ACME anticipates future changes in the industry and they take proactive moves to seize the future opportunities and take measures to resolve possible problems. They believe that everything is possible and that gives them the edge over their rivals. Positive Attitude: ACME has the desire to win. v. They recognize value and respect diversity in a team so that they can develop and maintain culture of sharing. They maintain their highest possible standards. Teamwork is the secret of ACME’s success. They acknowledge potential of the individual and create opportunities for all to grow and excel. accepting and rewarding better ideas.iii. Integrity: The confidence of ACME’s stakeholders. vi. employees and the community on ACME drives them to become more responsible about their commitments. They know how to make things happen and how to win the battlefield called the market place.
Organizing: There are two types of decisions: Programmed and Non-programmed. The delegation of work assignment is centralized. The decisions come from the top level management then the middle management delegate the work assignments to the supervisory management according to their designations and expertise. The organ gram below shows that how the organization works. Board of Directors .
Group Chairman Managing Director DMD Executive Director Directors Reports to SALES Directly Reports to Marketing Manager Sales /Admin Brand Manager RSM ASM Brand Executive TM Management Trainee SR Organ gram: in descending order Directing: .
The staff carries out the orders and also suggests ideas at all times which keeps their minds innovative and happy. If the products are of good quality and satisfy customer needs.The management is following democratic leadership. The employees work as their scheduled and dictated tasks given by their superiors. Then it introduced drinking mineral water. Superiors also take opinions and suggestions from the employees. It has established a modernized plan in Bangladesh located at Hemayetpur. The plant is equipped with modernized technological facilities and run by qualified personnel in accordance with the stringent guideline of BSTI. This enables the staff to work at their most efficient manner. This keeps the staff motivated and enthusiastic. Latest of their product is ACME Premium Gold Tea. started its venture in 2005 with orange and mango juice. PRODUCTION of ACME Juice The production process is one of the most important aspects for a company’s progress. In the production sector of “Acme” we found that a good number of 350 products are . Controlling: The ACME Agro vet and Beverages Ltd. Democratic leaders keep their employees with them and listen to their suggestions and use the employee’s skill at the place where it produces most profitable outcomes. it will obviously bring a good reputation for the company.
The entire planning is done by the production department. One of the main reasons to select this site is the availability of a huge area.produced. They follow certain steps during the entire process. Selecting appropriate layout: A lot of things are considered by ACME for their production procedure. the juice that they produce comes out in batch. Depending on the market demand Head of PPIC plans the entire cost and other expenses for production. Production design: Here in Acme. Further refining is done and then required amount of . ACME does the procurement from the best source available. For Orange Juice. Procurement Planning and Inventory Control division (PPIC). Then crashing of materials is done by passing that mixture through a machine. a perfect ratio of ingredients is mixed in huge containers. requirement and purchase of raw materials. water and tea. The process is completely automatic. To ensure quality of product. It ensures longer shelf life. This also makes it easier for them to have a proper calculation of the production of individual items. The entire production is planned on the basis of the order of marketing department. All these steps are described below. This helps equal distribution of electricity and power to every production process. The ACME Agro vet and Beverages Ltd contain spices. Moreover they keep an overall view about the machines that are used whether those are still working. The total procedure requires some calculative work. for the production of mango. juices. Plans regarding purchase of essential goods. Thus at the same time they can produce mango juice and spices. The raw materials of Mango juice are imported from India and Pakistan. Packaging and loading also occurs in the same place which make things more comfortable for the labors. Managing all the resources and factors of production also is a prime duty. The company emphasizes to the greatest extent on the quality of raw materials. For example. Several types of machineries are used for continuous processing. pulps are to be bought in huge quantity and sufficient supply of water and electricity must be needed in the factory during the process. Product Planning: The juice products are packed with the unique Tetra Pak technology. produced by blending a pool of selected fresh oranges. In the beginning of processing. Location: The main factory of Acme is in Dhamrai. pricing strategy. They are continuing the production of all their items in the same factory. These are continental mangoes of the best quality. In this phase they have categorized various things for selecting a perfect layout. concentrated orange pulp is procured from the best places of Brazil.
They possess a well planned inventory control system. The administration is completely under their control. It is completely computerized with a highly security system.citric acid is mixed. Punctuality. those will be send to the warehouse for 22 days. Thousands of fully packed juice packs are then wrapped and loaded into several containers. nothing is taken or given as lease. Acme does not use any preservatives in their product. The suppliers are judged according to their performance in the past and present. The packets that come out first must be loaded first in order to deliver those to market places at first. They maintain a system about how long the goods will be stored here. There is a schedule that for 17 days the goods will stay in the depot. Selection of suppliers is done with strict rules. This thing saves goods from getting expired before usage. This work is done manually by the labors. For delivery they hire trucks or big cargo trucks. They maintain some rules for doing this: Planning: Production planning ensures the availability of required machines and personnel. Controlling the production process: The production manager and other supervisors have an overall control over the entire process. quality of raw materials. This mixture is further heated and put into aseptic can or airtight drum. The inventory control is a very important part in the Acme Company. The process is a flow production where everything is done automatically starting from mixing to packaging. Acme mostly buys all the machineries or imports some. and then those will be transferred to the main control system for 8 days. After that if the juice packs are not marketed. During this work a very important rule that is followed is ‘first in first out’ rule. After evaluation if they are satisfied with the average mark of the supplier then they will select. No items can be taken out or brought in without perfect data required in the inventory. the standard level is fixed by the head of the production. Routing: They maintain a routine for everything. Mainly about delivery and supply they try to maintain punctuality. good delivery system. This concept also contains certain steps. etc. This system helps to reduce the pressure in the inventory. But since the entire planning is done . Here also the first in first out rule is followed. They mainly use tetra pack for packets of mango or orange juice. Firstly decisions regarding buying or taking lease of different materials. Implementing production plan: This is a very useful part in the production process. is considered before negotiation. ACME keeps record of their inventory and they restock it whenever the inventory runs lower than the standard level.
Employees have to complete the tasks on time because they are evaluated on the time basis as well. The employees and the supervisors find out problems and take decisions about bringing changes. During any negotiations or delivery work. Follow-up: In this phase.on the basis of marketing orders. The suppliers also maintain complete schedule timing for the raw material delivery. Scheduling: Normally there is a schedule for every work. they detect these difficulties and report to their managers so that they can solve the problems and get back on their schedule. provides information and instructions. Managers and stuff in Acme are quite dedicated to give their best for the company’s goodwill. ACME reviews their production process so that they can better themselves. The manager instructs employees on what to do and a time period is allocated to them by the manager. Still there is a time given for packaging and directions are given to labors about any work. so some changes are usual to come. Marketing Policy of ACME Juice . then some overtime work take place. But if the department feels that they won’t be able to finish orders in time. Various kinds of difficulties may occur. and creates job priorities. Dispatching: The production manager or the dispatcher evaluates the employees’ performance. plans are set even six to seven months before for shipment.
technological. socio-cultural. Consumers always look forward to have a product which is good and they can afford to buy. On the other hand. Consumers’ perceptions about a particular product control the buying behavior. Personal Determinants: A person’s need determines what he will buy. These are the economical and socio-cultural objectives of ACME Juice. economical. the family members specially the children and the teenagers are intended to buy juice than the elders. there is always a scarcity of a quality product. Steps in Consumer Buying Behavior Process: Though there are many juices in the market. The marketing process of ACME juice is different than the other products that ACME produces. Considering the buying ability ACME has launched “classic juice” and “premium juice” package. ACME always provides with appropriate information and thus influences the customer to buy its product. PESTEL Analysis: The elements of PESTEL Analysis are political. consumer relation and so on. ecological and legal element. giving taxes and VAT are example of it.Introduction: ACME. society’s tradition also influences the buying behavior of a product. target. pricing strategy. ACME Juice took that opportunity and launches the food product. Moreover. promotion strategy. Using proper amount of materials in preparing the juice. The Sales Process: . Before buying a product consumers always compare information about it. There is basically no political issue behind ACME Juice. There are many alternative juice products in the market such as Sezan. though a pharmaceuticals company. At last but not least. It has been producing for earning profit and providing consumers with a quality product. The product is coping with the ecological balance because its packaging materials are environment friendly. the consumer use halal products and avoid haram products. produce juice as a food product. Determinants of Buying Behavior: Interpersonal Determinants: The culture determines what product should be used. Their internal thinking or attitudes about a product influence them to buy a particular product. In Bangladesh. These diversities are found in distribution line. Danish and so on. maintaining consumer act. ACME is maintaining all the legal elements. Its technological elements are machines which are used from extracting juice to packing products.
1 liter juice pack is availa ble in Chittagong but not in Teknaf. Channel of Distribution: ACME Juice has 300 distributor houses where juice packs are sent from the factory. sells-men ask to buy ACME Juice to the customers. and follow-up.The steps of sales process are prospecting. Moreover. It collects secondary from Malson. ACME also answers the questions of the customers in shops and superstores and thus handles objections. handling objections. presentation and demonstration. If the needs meet with the supply then the customers buy the product. Then the distributor send juice packs to the retailers (in town) or . personal selling and advertisements. Whenever they launch a new product (for example: mustard oil) only then they buy information for total market demand. Research: Usually ACME does not run field research. On the other hand. To demonstrate or present the product to customer ACME arranges team selling. closing. growth and so on. Analyze the need of the target market: Consumer Market Segmentation: For ACME Juice the market segmentation is demographical. Prospecting means identifying the potential customers. In ACME Juice the customers are higher class and middle class people. Segmenting Business Market: The business market segmentation is geographical. ACME has launched 250 ml. is both convenient and shopping product. It is convenient product for higher class people who are health conscious and take juice on a daily basis. market share of the competitors. pack for kids and 1 liter pack for a family. it is a shopping product for those who take ACME Juice only when they feel thirsty. For example. qualifying and approaching. Classifications of consumer goods and service: ACME Juice. For ACME juice the target market is the upper class and middle class people. It includes the people who are health conscious and prefer juice to satisfy thirst rather than cold drinks. ACME offers the expire-date as a follow up. Identify the Potential Target Market: To identify the potential target market ACME runs survey. Besides. perhaps.
Objective of Promotional Strategy: Differentiate product. Consumer oriented promotion: The consumer oriented promotions are premiums. According to cost based strategy the price is fixed depending on the price. rebates and samples. Under profitable objective ACME minimizes its cost of the product and under price to make competition it offers juice packs in a competitive value. Types of Advertisements: The types of advertisement that ACME Juice prefer is product advertisement and institutional advertisement.to the whole-sellers (in the villages). They provide juice information. Trade Oriented Promotion: The trade oriented promotions are point of purchase (like shopping mall/display any product). college & university for knowing them about their product. Advertising and product life cycle: The present advertisement method that ACME Juice follows is “reminder oriented advertising”. Advertising Media: The advertising media are newspaper and television. Recent trends in personal selling: ACME Juice often goes to a pre-selected locality and then offer sample products or influence to buy products and thus develop relationship selling. . They also say that they provide better quality than any other. provide information and increase sell are the objectives of promotional strategy. and personal selling (face to face presentation when there are a few customers). Pricing strategies: The price strategies that ACME Juice follow is “cost based pricing” and “competitive pricing” strategies. On the other hand under competitive pricing ACME Juice offer as less price as possible. Price Product to Reach Target Market: Pricing objective: ACME Juice sell product on “profitable” and “price to make competition” objectives. To increase the public relation they arrange fare & also go to school. The retailers or the whole sellers (through the retailer) sell it to the customers. like they make various siege of juice pack & use three types of flavor. Promotion: Types of Promotion / Promotional Mix: Types of promotion are advertising and public relation.
Moreover. Feedback: ACME Juice encourages customers and distributors to send written comments about the product. It visits school and colleges and offer juice to kids. ACME denotes the expire-date of the product. Moreover. Provide After Sell Service: ACME Juice offer special 6 layers packaging in packing the juice packs. The ingredients used in the juice maintain BSTI and international standard. rebates. it provide with the transportation facility to the distributors and whole-sellers. It provides sample juice pack and then collects information from the consumers. After collecting feedback it offers rewards purchases with cash. .Ethics in promotion: ACME Juice never hides any information that may cause harm to the customer. merchandise or other premiums. it encourages the customers to recommend others about the product. They also try to sell product directly to the customers by visiting a locality.
For now. For an entry level position. HRM gives the proposal a go-ahead if they think it is justified. a sales forecast is made for the next business year and then the marketing plan is carefully overviewed by the other divisions to analyze the amount of resources that will be needed to meet the sales target. Recruitment and Selection: ACME is a technology based organization. They have their in-house software for the sorting of the Curriculum Vitae. a cut-off score is set. reviewed till December.com” which enables them to get applications submitted by the interested job candidates. ACME has a banner on a website “bdjobs. candidates are called in for a written test. If any conflict arises between any of the departments and if HR department cannot sort it out. they do not recruit further workers. They are currently developing in-house software for storing the resumes. and those who score above that in both . After this they do not hire any employees except for the sales division. If they see that their sales productivity is good compared to their competitors. The proposals are submitted on October. Human resource is one of the vital factors of production and operation and each division produces a report on their staff recruitment requirement for the desired sales target. This speeds up the sorting out process and saves valuable manpower. The sales force productivity is calculated by dividing the sales growth by the quantity of labor. Different sets of questionnaires are made for different departments.Human Resource Management of ACME Group Activities of Human Resource Management: Planning for staffing needs comes from various divisions of the organization. First. the recruitment process is freeze. They have to justify their recruitment necessities to the HRM division as to why they need to employ more people. they can reject the proposal. they are sorting out the applications manually. This will take 3-4 months to be completed. On December and January of the next year. If the HRM thinks that their proposal is unjustified and the level of work can be done with the existing employee force. After that the applications received will be transferred from the resume database to the HR manager software’s resume module. They also have case studies where one has to apply his academic knowledge and common sense. As ACME is a profit-making organization their main goal remains selling more of their products. Sales have to do with productivity. the problem is further reviewed by the Board of Directors.
For top management. such as marketing director no advertisements are published for the position offered. That is training the employees the HR skills (standard operating procedures) required in the office by another employee in a superior position. for these purposes employees are sent to countries like Malaysia and Indonesia to further refine their skills. The same goes for marketing-to-marketing or finance-to-finance. Also. There is HR-to-HR training which is included in on the job training. Hence they will secure an expert from outside. and negotiate the ACME’s offered salary and benefits with the person. bring that person on ACME’s site and then carry out the training process. ACME makes more use of on the job training. An existing employee might need to learn a new skill or a new technology operation method. There are organizations called headhunters like Monowar Associates. Medical representatives at ACME are most rigorously trained so that they can make their sales to the doctors who represent a significant portion of the target market. . There might be a training program abroad on advanced project management and the people who have already done the foundation course on project management will be send for the advanced training. A salary negotiation takes place hereafter. marketing formulations. Sometimes they specify names of the top five people in the industry currently serving the asked post in any other organization such as in the post of managing director. Hence. For example: Quality management head going to Japan for 3 weeks to learn tools and techniques for total quality management. Product positioning. During office hours and during an employee’s paid time they are sending them out. such as factory workers. from supervisory level to top level they have a training program designed for everyone. so that the workforce can attain the desired level of performance. He or she will be trained through HR-HR. there is no such thing as a written test.the written test and the case studies are called in for an interview. The head hunters have to approach one of them. every HR employee is required to take a minimum training of about 270hrs.And suppose they don’t have an in-house expert for project management training. Employee training and performance evaluation: ACME believes that a trained workforce is an invaluable asset. The best candidates are called in for a follow-up interview. both within the country and outside the country for training programs. Or a training need may be identified for around 25 people on project management . For supervisory level. where some generic questions are asked. Their job experience is noted. HR Connections who are briefed about the employee requirements of ACME. Employment test and checking of references is conducted for mid level employees. There are certain other expertise’s for which they need to send people outside for training. Then they are further assessed and a candidate is finally selected. However the time span for the training programs differs from division to division and the employee level.
The manager will sit for a counseling session with him. The number of employees who were laid off was between 200 to 250. ACME did some downsizing. Employee compensation and benefit: Employee benefit and flexible work plan is practiced in ACME. This helps to bring down the staffing costs to a considerable extent. For middle management especially the managers. There are other employees available who can perform this job. And the task will also add to the skills and experience of the employee. They make the flexible work plan available to only top level executives such as the heads of divisions. inform them what is expected of them and evaluate them on monthly basis. managing directors and directors. . As managers have to communicate with both the top level and the supervisory level their human skills and technical skills has to be excellent. 360 degree system is also applied. Using contingent workersACME uses interns to meet the changing needs. They provide bonuses to employees on occasions of Eid. They have the privilege to be at most an hour late to office which they can cover up at the later hours. But the manager will try to convince him that the task is necessary for the organization and he is the most suitable person to perform it. and the economic downturn that followed. Employee separation: Downsizing. They do not have this facility available at ACME’s website. They sign up for 12-13 weeks contracts with interns from various universities. They also provide a semi-annual performance bonus under the ‘Pay for Knowledge’ scheme.com.For evaluating the performance of their employees. ACME relies on the benchmark method. They set a standard for their employees. Outsourcing.ACME has outsourced the online Curriculum Vitae submission process to Bdjobs. Theories of motivation: A certain employee might not be interested to perform a job.after the take-over of caretaker government on 1/11 in 2008. This type of motivation falls under the ‘esteem’ need of Maslow’s hierarchy.
and e-mails. ACME is going to engage one of the telecom companies for telemedicine. who then refer them to urban specialists. ACME has also decided to eradicate poverty by helping the poor kids to give them a better chance at life. The telemedicine service will help the rural doctors to communicate with by the telemedicine services. In fighting to protect the environment. They have even used the logo “Apnar shishu ke tika din” at the bottom of their medicine cartons. especially cricket clubs form a minor part of their CSR activities. Their wastes are treated carefully before they are dumped.000TK per month for the next 12months starting from May. So they have to move around a lot to cure their diseases which involve wastage of energy and resources.Corporate Social Responsibility of ACME Group Public health issue: ACME is actively participating in vaccination programs for infants. various sports clubs. . They will pay 15. video conferencing. Protecting the environment: ACME is an organization that completely focuses on the quality of their products. Expenditures in national sports. ACME encourages and cherishes sports as they feel it is the healthy way to live. Hence they tend to use the most up-to-date and modern environment friendly machines in their factory plants. They have recently signed up a contract with ‘JAAGO FOUNDATION’. and consult the specialists through telephones. which is an English Medium school for underprivileged children. This means that they restrain from making air pollutions by emitting harmful gases such as carbon monoxide in the air by using old or faulty machineries. Corporate Philanthropy: ACME sponsors charitable organizations that help people with AIDS. ACME is playing a part in Dhaka Beautification project by planting trees in the islands. proper waste disposal is another key measure. People from villages go for consultation to the rural doctors. go through diagnostics. They have taken up campaigns that remind parents about the benefits of vaccinating one’s children at the proper time. They have distributed free “Baby Zinc” tablets for the prevention of childhood diarrhea. These organizations help out people who have lost jobs due to their illness and are fighting hard to support themselves or their families.
integrity wise. Equal opportunity. pharmaceuticals experts and applied the most recent building codes available at that time to ensure that all their installations are safe.is promised for every employee. Ideas and innovations are welcomed from all level of employees and as such if one them is performing well. Right to be informed. Their buildings went through changes after the time they were built and they consulted the structural experts. the management abides by their promise and rewards the employee with salary increases or promotion. This operation was previously being done by Bangladesh fire service every 3months.Consumer/ Customer: Right to be safe.measures include placing fire extinguishers in all the floors of their administrative building and also their factory operations. Sexual harassment. Right to choose. suitableness during pregnancy etc are mentioned. It is not feasible for a general consumer to know the health hazards that may be involved in the consumption of a certain medicine. In case of the juice.ACME’s core business is making medicines. nutrition facts and expiration date on the product carton. Their buildings have all been built by following the building codes set by RAJUK. the provision of the expiry date and the ingredient list ensures that the consumer knows about what they are actually having and can be aware of any negative consequences. precautions.ACME does not have any records of sexual harassment from any level of employees so far. They perform a fire training system every month to check how soon the employees can evacuate the building. Side-effects. Currently they do not have any established rules for handling sexual harassment related cases. Now they have tightened this safety measure.They do not go for persuasive selling.It is unhealthy or risky to consume a product with certain health conditions or when the product has become stale or spoiled with time. Consumers are informed and re-assured about what they are actually consuming. Rather they focus on making qualitative products and leave the decision making process to the customer Employees: Workforce safety. Hence ACME considers it their responsibility to give out detailed instruction leaflets inside the boxes of each and every kind of medicine that they produce. Hence it is very important to mention the ingredients. .
CONCLUSION Our course instructor gave us the opportunity to do a group assignment on any production based organization and we chose “ACME Agro vet and Beverages Ltd. our Bus 101 course instructor.” and visited there. Hasanat Karim (HkM). The authority of the ACME welcomed us cordially and had a chance to tell us about the whole agro vet and beverages they could. Otherwise it will not be possible for us to complete the assignment without any help of him. . For this reason we would like to thank the whole staffs of the “ACME Group” who gave us the support to carry on our assignment by providing information and also a very special thanks to our course instructor for giving us the chance to do this kind of interesting task. That’s why we are humbly grateful to Mr. After visiting there we gathered a lot of information about agro vet and beverages business which accelerated us experience in this profession.
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