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Media Plan of Our Travel Agency

Media Plan of Our Travel Agency

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Published by: Shilpa Zabak on Oct 03, 2010
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03/26/2013

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Media planning of travel agency

Subject: Media Planning
Submitted by: Name
y Pooja Aahirao

Roll no 19

y Shilpa Zabak

31

y Dheeraj Jangle

22

y Rajashree Iyer

21

Submitted to: Prof. Arun Mehta

Come and grab the opportunity to see new things in low costs.. luxurious and travel with leisure service packages.. fabulous. with less time consumption. We have come up with new packages and discounts only for you.. We provide all new rides in all new places.. The tag line where do you want to go today . it makes our service clarity. comfortable.. We make the travel easy.. So where do you really want to go today.Introduction:Holiday villa s Where do you want to go today . Holiday villa offers you with a complete. We are Holiday villa Tours and Travel agency set up in the most vast and popular City Thane.. .

U. direct mail.. can be used most effectively by the advertiser. trade shows. This group would more concern for travelling. Vacation travelAge and gender of this group would be universal. print. This group would be more concern about their occupation and reaching to that place . 2. Geographic location is any place the customer wishes to go in India and in abroad places like Egypt.Media plan of Our Travel Agency:The media plan is an essential part of an effective marketing program for travel agency. y Target audience:. etc. Majorly people how love to travel and more of people who travel a lot during seasons like Rainy to Kerala. etc. radio.B1 B2 We have divided our target audience in to 2 groups according to their educational and occupational background known as Modern Socio-economic classification in India and Abroad. U. first as Vacation Travel and second as Corporate Travel. Most of our target in this group would bring profit as well as they would be more knowledgeable of our service. As we provide less cost during vacation and discounts to our customers there would be more usage of our service.A1 A2 . Africa. Corporate travel:Occupation of the target would be from business class people and according to their educational background. It determines how various media TV.K. Srilanka. Occupation of the target would from any background. and others. online/social media (Internet).A. 1.S.

y Market mix:1. Media vehicles advertising pricing:- . We provide less cost during vacation and discounts to our customers there would be more usage of our service. Majorly people who want to travel because of their business and the audience would of likeminded. Position:Holiday villa where do you want to go today the travel agency would be positioned at Thane where most the population is situated. Geographical location would of any place the business class want to travel. We provide reduced fares between city pairs. The second main branch would be positioned at Dadar.more comfortably and without any time consumption. The maximum number of people would be aware of the service that we provide. The advertisements put forth in the medium gives knowledge of our service. population would be more and that would be beneficial to our service. Thane is considered as the most populated locality so this would be profitable to our agency s media planning. Pulsing method 2. We provide grate facilities to all our customers. Again same as Thane. As we provide less cost during vacation and discounts to our customers there would be more usage of our service. y Service benefits and features:We have enhanced corporate billing system.

A is profit for our service.904.It is one of the Hindi leading regional news paper . We will place our advertisement in this news paper every Sunday. 35*48cm would be the full size print ad and the rates are 3. We will place our advertisement in this news paper every Sunday of the month on the last page. 15*15cm would be the size and the rates are 1.It the most read news paper among the youth. . D.Print media y News paper advertising:Navbharat Times: . 20. etc. As per one month. Thane plus: . This is a tabloid that makes easy for the readers to read while travelling. 15*15cm would be the size and the rates are 80. 23.000/As per one month.540/As per one month.A News paper: . As Hindi being our National language we considered it more important and prominent vehicle to publish our advertisement.N. The mobility as a factor of D. We will place our advertisement in this news paper on every Monday of the week. and that makes more audience to attract to our travel agency. in a month on the 3rd page. for a month on the last page. We have chosen this news paper because our main branch is located at Thane.N.This is the circular that comes with Times Of India every Sunday.

in a month on the 4th page.The most famous magazine among the Business class people and youth would the most effective medium of advertising of our travel agency Holiday villa. And also place one advertisement 1time. .000/As per one month.000/As per one month. We will place our advertisement in this magazine 1time. for the next month on the 6th page. Ad would be full size and the rates are 70. Ad would be half page and the rates are 40. Ad would be half page and the rates are 40. We will place our advertisement in this magazine 1time. Our service providing maximum benefits to the people and comfort at same level this is our profit making magazine. India Today: .This magazine is very popular among the travelling guide magazine in India as well as in abroad.000/As per one month.y Magazine advertising:Express travel world:. in a month on the 4th page.

Takes 400/.per month. Thane Station:The location we have decided is near platform number 1 and facing skywalk.500/-.per month. Dadar Station: A) The location we have decided C.000/-. The frequencies of print ads are on every day basis. because it would be visible to people standing on platform no. So leaflets being cheap medium of advertising we Holiday villa is going to make use of the cheaper section of print media.y Leaflets advertising:Budget being very tight and there are chances of losses. The size would be 8*3ftBd and there would be placement of 2hoardings the rate per month would be 9.Total at 5 station with 9 Hoardings. The reach can go up to 80% Outdoor media y Hoardings:.S.T end bridge because maximum people walk around the station. Mid day:.4. B) The location we have decided is on platform Number-5. 5 and 6.Takes 200/. Mumbai mirror: . . The size would be 8*3ftBd and there would be placement of 1hoarding the rate per month would be 4.

So it s the attraction for our travel agency Holiday villa.The size would be 5*3ftBd and there would be placement of 2hoardings the rate per month would be 11. The size would be 8*3ftBd and there would be placement of 1hoarding the rate per month would be 5.500/-. The reach is up to 85% as we have covered most of the places in Mumbai and areas where population is more. The size would be 8*3ftBd and there would be placement of 1hoarding the rate per month would be 4. 2. Hoardings the frequency is one the monthly basis.500/-. Kalyan Station:The location we have decided is on platform No 1a.000/-. 5. Ghatkopar R-City:The location we have decided is R-City mall in Ghatkopar and is also easily accessible for the people in Vikhroli station.000/-. 4. And the location is a youth hang out place. 1. The size would be 8*3ftBd and there would be placement of 2hoardings the rate per month would be 6. 6 and 7 facing to the crowd of platform No. Mulund Station:The location we have decided is on platform number 1. and 3 and also to people standing on that platform. .

. Radio is of daily basis frequency. The reach can go up to 75% to 80%.00 in Mumbai for 12times 1month the rates are 18.00 in Mumbai for 10times 1month the rates are 25. We would be placing our advertisements during the prime time from 7. Radio City:.This radio channel is listed as one the leading radio station. This is one of the profits we gain.000/-. We would be placing our advertisements during the prime time from 7.Radio y Radio advertising:Radio Mirchi: . Radio Mirchi has the maximum number of listeners in there shows. Our Holiday villa travel agency would be more on its peak of attraction.30 to 11.000/-.This station is more popular among the youth.30 to 11.

We are going to place the ads 16times in a week every alternate day the ad will changed.The business class and office people come and surf this site.To promote our service Holiday villa where do you want to go today . We are going to place the ads 16times in a week every alternate day the ad will change. we are benefitted while we place the ads in them.800/As per one month. The rate comes up to 12.. As most of the Indian as well as abroad people come and watch facebook. Orkut: . Website costs around 2lacs to be created. Twitter: . . Facebook: . The rate comes up to 16. We are going to place the ads 16times in a week every alternate day the ad will change. The rate comes up to 8000/As per one month.000/As per one month.The most browsed site it is.The general people surf in this social networking site. where people now prefer internet surfing and social sites in their day-to-day life. It becomes more essential medium for us.Online/social media y Internet advertising:Website: .. Travel agency we are going to make use of website. This is an Official site so it would benefit the business class watching Holiday villa travel agency ads on twitter.

media planning is extremely important to travel agencies like us. Total Budget monthly : 10. and agreed upon a plan. Media planning is a process through which the managers of a travel agency can analyze where media dollars are going and whether or not the allocation with the overall marketing and advertising strategies of the agency. More specifically. and the total budget. and then allow others in the firm to coordinate their activities to administer the plan.744 Yearly Budget : 1 crore . the period of time the plan covers. .Internet on alternate day basis will be the frequency. we have determined the priorities for the media plan. With this goal in mind. basis. because advertising budgets are usually of a small percentage out of our total expenses. or even weekly. media choices must be carefully done. Once they have thoroughly discussed the options. it is not necessary for them to become involved on a daily. 24 lacs with extra budget Analysis As with any kind of plan. And the bulk of any advertising budget goes to media. It forces the managers of a business to sit down and thoroughly consider everything required to accomplish a goal. A media plan must state the product or service which is the subject of the plan. set an order for implementation. Reach would go up to 80% -90%.25. our media plan is important because it serves as a disciplinary device.

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