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Two palettes co-exist: the first explores paper. Touches of color electrify the palette. poetic. shady range in a variety of inky tones. more modern. manuscripts. whiteness and material effects. charcoal and graphite. pencil. writing.FASHION FORECASTING IN WINTER 2009-2010 INTRODUCTION: The color forecast for winter 2010 has a look of glamour and an eye catchy selection of largely dark color. And to tone it all down: white and taupy or grayed shades. calligraphy and coded language. “artist” spirit. COLOURS A dark. A theme combining the somewhat stuffy elegance of the Oscar Wilde style dandies with a bohemian. . DANDY MANIFESTO: CONTEXT The world of books. The contrast with the muted color of nature during the seam could hardly be greater. darker range is inspired by ink. audacious make-up borrows from Dadaism. An androgynous silhouette: chic and decadent for a look both outdated yet contemporary. typography and photomontage. while the second. BEAUTY Experimental.
belted. Short 2-in-1 jackets (jacket + waistcoat). buttoned and fitted. short. insets. With tailored collars. heavily drapey silks: crêpe. Little men’s waistcoats. Delicate lace and embroidered tulles Jacquards and tapestrystyle weaves are inspired by the elaborate covers of old books.MATERIALS Men’s supple. ultra-fine worsted wools in the spirit of Savile Row tailors Stripes used with subtlety: discreet banker’s stripes. in a sportswear mood Short coats in little English checks. Cardigans. fitted cuts. A graphic spirit borrowed from the wide stripes of club ties or men’s satin waistcoats Fluid fabrics. Riding jackets. chiffon. Cigarette-legged pants and darted cropped pants. Striped shirts or with plastrons. KEY WOMEN’S’ PRODUCTS • • • • Redingote-coats. buckles. tweed. Duffle-coats Historical military coats: engraved ball buttons and double-breasted Prints: checks and flowers for hunting jackets. KEY MEN’S PRODUCTS • • • • Tuxedo spirit. with scarves and lavallières. tuxedo pants emphasized with a band of tone-on-tone satin. crêpe georgette. stippled chalk stripes. waistcoats and tapered pants. basket weaves. Lace tops and dresses. shirttails. Jacquard Oversized jackets. . Skintight miniskirts in stretch cotton with rock details: zips.
a pre-industrial world where gold diggers and hobos jumped trains in search of adventure. not lacking in sensuality. from ocher to green and completed by grayed blues and the colors of enamel. Material mixes for bags: skins.ACCESSORIES Women: lambskin gloves. and natural leather Men: caps inspired by riding hats. GOLD DIGGERS: CONTEXT Inspiration of functional country buildings. Textile shoes. Military and riding boots. decorated pumps. . The good sense of the Shakers. Tartan ties. crocodile. COLOURS A range of neutrals evoking the dusty landscapes. A rough. rebellious chic.A new take on the pioneer spirit. Focus on a modern barn spirit. the simplicity of the Amish. Checked Borsalinos. with patent or gimped and perforated toes.
tone-on-tone embroideries. . flounced trims. faded. floral poplins. Tone-ontone crochet Mini blazers in cotton plain weave or coated tweed. oversized. thick broadcloths.BEAUTY A range of denuded tones. and washed-out. boiled wool flannels. Liberty prints. big checks Soft. thick military blanket-style wools Very masculine notes: Prince of Wales checks. Harris Tweed. used. MATERIALS • • • Raw materials: tweed. slightly used fabrics: washed. piped in nubuck Silk peasant dresses in a romantic spirit. • • • Shirttails and light dresses in “farmer’s daughter” satin and cretonne. used. removable brace Elaborated smocks. Hair is very sober in neat. blouses and tunics: topstitching. Flashes of golden or coppery shine in touches and associated with grayed or greenish neutrals. completed by a grayed blue and the pinkish notes of heather. emerized cottons Denim: authentic. brushed. raw or slightly softened by washing “Handkerchief” checks. Cotton laces. broderie anglaise. controlled volumes. gradated. quilt-style motifs KEY WOMEN’S PRODUCTS • • • Little coats and square jackets with rows of buttons Officer-style jackets and coats Carpenter-style cropped pants: multi-pockets. Make-up favors material effects: powdery. greenish and yellowish neutrals evoking the vegetation of the American prairies.
shearling sandals Men: biker’s boots. carpincho gloves. or in wadded quilting Boxy leather blousons: perfecto. pockets are more discreet.KEY MEN’S PRODUCTS • • • • • • • Wide. aviator styles Coated or oiled cotton trousers with yokes. cropped. belt-purses. biker. Denim work blousons lined in lambskin or rabbit. slouch bags in aged leather or in grungy checked canvas. snap-fastened belts. panels and leather reinforcements Short US military officer’s jackets Slim fatigues: less volume. ACCESSORIES Women: straight drawstring boots. aumônières. darted trousers in big retro checks Short spencer-style jackets. retro military caps .
silk pongee. Tied-up. very long and dense. crimped. COLOURS A precious range inspired by the brilliance of raw gemstones. aqueous aspects . aquatic universe. metalized. conducive to charm. crêpe. pulled back and worked in complex volumes… hairstyles are spectacular and represent abundant vegetation. vibrant surfaces Coatings and prints for damp.BEWITCHMENT: CONTEXT Water leaves its trace on architecture and soaks it in poetry. tinted quartz. amethysts. fluid fabrics: chiffon. An intriguing. MATERIALS • • • • Silky. BEAUTY The gradated palette favors water colored and moiré effects in liquid blue-green tones. light satin Heavy-draping panne velvet Shot effects: moiré. Moving. fluid metamorphoses create the illusion. all sorts of metamorphoses or mutations and expressing the deep desire for a poetic. reenchanted everyday. Baroque pearls.
oiled cotton plain weaves KEY MEN’S PRODUCTS • • • • • Fishermen’s jackets: long. supple coats in shearling Wide cotton sateen fatigues. Loose jersey tops. cabled. loose. worn as a coat Sinuous knits: new cables and ribs in marled knits . cropped crinkled linen/polyester pants Soft. enveloping. with drawstring and belt plays “Anointed” pants: oilskin aspects Zipped blousons in heavy-gauge knits. skirts and pants Ultra-supple lambskin coats and jackets Fishermen’s capes and parkas. worn oversized Maxi heavy-gauge cardigans: extra-long. Jacquards. heavy cables or ribbed knits XXL volume coats. KEY WOMEN’S PRODUCTS • • • • • • Long. enveloping. Coated. wide multi-dart pants. diaphanous knits.• Precious weaves and cloths: damasks. lace or embroidery effects Fringed effects evoking animal hair. Layers: short jersey knits to wear over ultra-fluid dresses.
gathered bags Men: fishermen’s style boots. colored rubber rainboots. A nomad. TECHNO-FOLK CONTEXT The city and the urban world are sources of inspiration. also inspired by urban landscapes. In contrast are a variety of more neutral beige accents inspired by the steppe and the desert. fuchsia or purple-blue. python-printed leggings. turquoise. BEAUTY . bright pink. An awareness of the world born of the desire to save endangered resources and folklore. open ankle boots.ACCESSORIES Women: pleated gloves. tied. multi-pocket slouch bags in a Barbour spirit. rainboots in a Doc Martens spirit. COLOURS The bright shades of traditional embroideries: flame red. with sculptural forms between the raw and the ultra-technical and where color is highly present. A cultural mix where natural instinct is reconciled with technological progress. tribal spirit. daywear purses. insect jewelry.
ornamented with braids. Make-up is happy. almost naïve. either solid or printed Graphic knits with big cowl necks. granular hands Thick. colorful. fresh and joyous. fringes. flashy colors . feathers. boiled broadcloths Ornamental or folkloric motifs in the form of Jacquards and damasks Technical. embroidery Wadded puffer jackets. maxi collars.A bright range of colors is associated with a second palette composed of pale or dark neutrals. asymmetric knits Folk blouses and smocks. evoking the nomads’ tents. occasionally enlivened by handcrafted trims or very soft lining (wool or cotton) Folk trims and appliqués: pom-poms. floating or ripped-out yarns. beads. felted. MATERIALS • • • • Rustic wools: tweeds. passementerie. tonic colors Jodhpurs worn loose in jersey or dyed denim. waterproofed fabrics in a windbreaker spirit. embroideries WOMEN’S KEY PRODUCTS • • • • • • • Wide oversize pants with dropped crutch Uncluttered jackets and fitted trench coats Miniskirts with gathered panels. plastrons. tunics. bouclés.
fantasy decorations Undershirts with added value: plastrons. REFERENCE: • • www. fur collars. high pleated boots in stretch patent leather + lacquered heel.fashion forecasting for 2010.com . materials. colours. mens key products and accessories which gives a detail information. caps in big two-tone checks. womens key products. runners and bags with heat-set printed ethnic motifs. long gloves with graphic cuts Men: ankle-high runners with folk-printed fabric. prints ACCESSORIES Women: tabbed. beauty.MEN’S KEY PRODUCTS • • • • • • • A-line volume lumber jacket. embroidered and printed Military jackets: braids. CONCLUSION: Here we have discussed about the fashion forecasting for winter and summer for 20092010 with the themes such as dandy manifesto.fashiontrendsetter. embroideries. gold diggers which consists of context.com/content/color_trends www. mixed skins Multi-pocket overalls Fur-lined parkas and puffer jackets + rib trims Windbreakers in light cotton/nylon Ethnic track pants. medals. zipped platform soles. techno folk. ergonomical sandals.
Janine Munslow .• • • www.com bkstone1.blogspot.lengpeng.United States www.docstoc. Brannon .com/ .Business & Economics – 2005 “Fashion forecasting”Kathryn McKelvey.com “Fashion forecasting”Evelyn L.Business & Economics 2008 .
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